We are regualarly refreshing the content of our MYOB training course so that you can benefit from all the new information that is always coming in about being a bookkeeper, running your own bookkeeping business or doing the books for someone else’s business.
Tag: start a bookkeeping business
Starting a bookkeeping business is easier than ever and since Covid19 you have every reason to be able to work remotely from home.
QuickBooks Online, MYOB and Xero are all online, cloud accounting programs that enable you to do the work from anywhere (ie. home).
With training courses and Certification in MYOB and Xero you can then start promoting your bookkeeping services online to local businesses and employers.
Be careful NOT to promote BAS Services unless you are a Registered BAS Agent (learn about the Cert IV in Bookkeeping as a step to becoming one).
Bookkeeping Academy membership includes
- a digital profile,
- local awareness marketing, as well as
- listing in the National Bookkeeping Bookkeeper Talent Pool.
It is one of the cheapest ways to up skill, get specialist skills and digital marketing to get discovered for bookkeeping work.
Read on for blog posts and articles which relate to starting a bookkeeping business and working from home.
Bank of Queensland not Using BankLink – and Others?
We wrote a post last year about a service called Bank Link, which we discovered is being used by a large number of accountants to reduce the amount of data entry involved in bookkeeping. Being that one of our most popular training courses is our MYOB training course and that many of our students are bookkeepers, we wondered what the bank link service would mean for the future of bookkeepers.
Bookkeepers Still Vital!
As it happens, we don’t believe that the BankLink service will make the role of the bookkeeper redundant, given that there is so much more to be being a bookkeeper than just data entry. In fact, we found that because BankLink eliminates much of the time-consuming data entry process, BankLink should be used by more bookkeepers.
Since the post on BankLink was published, however, we heard from one of our readers who told us that the Bank of Queensland does not provide credit card transactions data through BankLink. We thought this was unusual, so we decided to look into it a little further.
After doing a little digging, we discovered that BankLink is not available to be used with all banking institutions, and Bank of Queensland happens to be one of those institutions. We tried to contact the Bank of Queensland to find out if the BankLink service would be extended to their customers, however, we were unable to reach anyone able to give us any information as to if, and when, this service would be adopted.
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For bookkeepers, or small business owners, even, who are customers of the Bank of Queensland this means that you will still need to enter your credit card transactions into MYOB manually. If you are aware of any other banking institutions that do not provide credit card data though BankLink, we’d love to hear from you — let us know in the comment section below.
Redundancy is Not a Dirty Word: The Positives
There was once a time when saying the word “redundancy” in a workplace stirred much the same feelings as saying “Bomb!” in an airport. But today, as workplaces adapt and change to suit an ever-evolving marketplace, redundancies have become much more commonplace.
Adapt or Die.
Adapt or die. It’s true for businesses, and it’s certainly true for workers. That’s why we find many of our students come to EzyLearn to following a redundancy, taking our MYOB courses and Small Business Management courses to add to their knowledge base — and indeed, add an extra accomplishment under the “education” section of their CVs.
For more on CVs, see our post where we interview a recruiter to find out what makes a fabulous CV. Indeed, when we spoke to Fiona Neumann, recruitment specialist and director of Sydney-based recruitment agency, Skills Savvy, she told us that employees today could expect to be made redundant at least once in their career, if not twice. One young job seeker she interviewed for a position had been made redundant three times in almost as many years.
There was a time when to be made redundant reflected poorly on your skills, capabilities and desirability as an employee. Today, however, that’s no longer the case. In fact, there are many positive sides to being made redundant; we’re going to take a look at just some of them here:
1. Firstly, no one makes you redundant: this is an important thing to remember: you weren’t made redundant; your position was. It’s not personal, it’s just business. Accept that and go forth into the world of employment.
2. Why did you leave?: now when you’re asked that question during an interview with a prospective employer, you don’t have to try and romanticize or find the silver lining in the fact that you couldn’t stand working for your former employer a minute longer. Your position was made redundant. The business was restructuring, and there was cutback in your department. It happens. Employers get that.
3. It gives you the opportunity to do something new: it could be a new job, a new experience, or a new business startup, but with a redundancy payout comes the financial opportunity to do something new. In fact, it’s often after a redundancy that many people decide to go into business for themselves, as an article on the Sydney Morning Herald website last year found.
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So if you’ve been made redundant, it’s time to polish up your skill set — and your CV — by taking course with us. You may also be interested in starting a home-based business as an independent contractor so you can work your own hours close to home. And remember: there’s nothing dirty about a redundancy.
2014: There are Currently More Opportunities THAN EVER for Home-Based Bookkeepers
With 2013 now come to a close, many of you may be thinking about how you will work in 2014. Now is a better time than ever to start a home-based bookkeeping business! It’s why we offer online MYOB training courses, in addition to Reach and Xero, so you can learn how to use the most popular accounting software in the world. But now, let’s give you three tangible reasons why NOW is one of the best times you could start your own bookkeeping business, working from home:
1. Health and Well-Being Reasons
The reasons for starting a home-based bookkeeping business are many and varied, but some of the first are to do with your own physical and mental health. In a post we published earlier this year, we listed five reasons why you should start a home-based business; we’ve also discussed the benefits to your health that working from home can bring, particularly in reducing your stress. Working from home has never been easier, and it’s a trend that’s fast catching on, particularly in the accounting and bookkeeping industry.
2. Cloud Software and Low Capital Investment — Creating More Opportunities
Cloud-based accounting software is also creating more opportunities for home-based bookkeeping businesses. According to market research firm, IBISWorld, in the five years to 2013, revenue in the bookkeeping and payroll industries has reached $2 billion, with an increasing trend among companies to outsource bookkeeping functions due to the higher level of connectedness — thanks in part to cloud-based accounting software.
But there’s even better news for people looking to start their own home-based bookkeeping business: capital investment is extremely low, and for every dollar spent on capital, the industry spends an average of $26.25 on labour. This is largely due to capital investments being small, and usually only include, computers, access to the internet, accounting software and office furniture.
Due to the industry becoming increasingly fragmented — in 2013, there were some 1,892 registered bookkeeping businesses operating in Australia — there’s a huge demand for bookkeeping services, particularly among SMEs, who usually don’t have any payroll or bookkeeping staff employed full-time.
3. LOTS of Work Available — And Accounting Services Growing
According to ABS data, 96 percent of the businesses operating in Australia are small businesses, of which the largest number operate within the construction industry (16.2 percent), followed professional and scientific services (11.7 percent), and rental, hiring and real estate services (10.5 percent). For bookkeepers that are highly skilled in these industries, there’s no shortage of work. That’s why we also offer a Small Business Management Course, to provide bookkeepers, virtual assistants, or simply anybody who wants to work for themselves, with comprehensive training in what you need to know to run or manage a small business.
But for those bookkeepers hoping to strike up a working relationship with a local accountant, there’s good news on that front, too: the accounting services industry has recorded annual growth of 2.9 percent in the four years since 2009, and annual revenue totaling $16 billion, according to IBISWorld.
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If you’re a bookkeeper and you’ve been thinking about starting a bookkeeping business, you know better than anyone that the numbers don’t lie — the time to start that business is now!
Superannuation News: What is the Small Business Superannuation Clearing House?
One of the modules we cover in our MYOB course is the tricky business of payroll, which includes the even trickier business of superannuation. Over the last 12 months there’s been a raft of changes to the superannuation guarantee, including its gradual increase to 12 percent, which came into effect this July. But super just got easier.
Super: Confusing and Consuming
Many small business owners find managing the day to day items confusing enough without having to look after payroll — a complex, but all-important aspect of any business. Fortunately, the Australian Government has recognised that the superannuation requirements are making payroll and increasingly complicated business that many small business owners struggle with.
Making super contributions for your employees is not just complicated — it’s also time-consuming. Under the current tax laws, each of your employees have the option of selecting their own super fund, which means you can be making super contributions into different super funds for each of your employees. With the Government’s new initiative The Small Business Superannuation Clearing House, those days are over.
The Small Business Superannuation Clearing House
Every small business with 19 or fewer employees is eligible for this free service that enables you to make just one secure superannuation payment to The Super Clearing House, which is then distributed among your employees to their nominated super funds.
The Super Clearing House minimises the paper work and red tape associated with superannuation for small businesses and also allows you to nominate a regular contribution amount for each of your employees, so you can easily meet the superannuation guarantee obligations.
Using The Super Clearing House won’t affect the rest of your payroll requirements in MYOB — though it does look like it’s a direct competitor for MYOB’s M-Powered Superannuation — and once you register for The Super Clearing House service online, you can access it 24/7.
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For more information on The Super Clearing House, visit their website, the Department of Human Services website or download The Small Business Superannuation Clearing House reference guide here.
Don’t Stress: Start a Home-Based Business
In a previous post we gave you five reasons to start a business and work from home. In fact, taking the plunge to embark on your own business is something we refer to a lot at EzyLearn, but for good reason — being happy.
Often we forget just how incredibly important this is, but if you’re not happy at work, it will impact your home life and your health.
Being happy at work is one of the reasons we’re so passionate about helping people start their own business through our online training courses. Continue reading Don’t Stress: Start a Home-Based Business
Be Happy: Start a Business and Work From Home
Are you toying with the idea of starting a virtual or home-based business? Well EzyLearn is your one-stop training-shop for everything you need to start a business — all via our Small Business Management training course, MYOB training courses, WordPress training courses and MS Office training courses.
But what are the real benefits of working from home? Continue reading Be Happy: Start a Business and Work From Home
The Virtual Business: Transitioning from the Real World to the Digital World
There are many benefits to be had by operating a virtual business — both to yourself as a business owner and to your clients — and in our last post about closing your bricks and mortar office doors to create a virtual one, we discussed the importance of getting the timing right.
But once you know the timing is right, how do you make the transition? Continue reading The Virtual Business: Transitioning from the Real World to the Digital World
EOFY Update: Increase to the National Minimum Wage
While you were busy with EOFY analysis — see our tips and checklists to ensure you haven’t missed anything important — you may have missed the Fair Work Commission announcing that the minimum living wage has increased by 2.6% from 1 July this year.
The New Minimum Wage
The new minimum wage for every Australian worker is $622.20 per week or $16.37 per hour and this affects all employees; even if they’re not covered by a modern award.
You’ll need to update your payroll records in MYOB to reflect this new change (we cover changes to payroll in our MYOB course if you’re not sure) so that you don’t get caught out paying your staff at the old pay rate.
If your staff are covered by a modern award and you’re not sure what their new rate of pay will be, you can check the Fair Work Award Finder on the Fair Work Commission’s website to ensure you’re paying your employees the correct rate of pay.
Effective from 1 July
As with the increase to the superannuation guarantee, the increases to the minimum wage is effective from 1 July. However, unlike the superannuation guarantee, an employee cannot receive two separate pay rates in one pay period.
This means that for businesses that pay their employees on a fortnightly or monthly basis, where part of their employees’ pay covers a week or few weeks in June and another part of their employees’ pay covers July, the employer needs to pay the old rate for that entire period and apply the new pay rate from the next full pay period commencing after 1 July.
It’s also important to keep in mind that most allowances (such as, leading-hand and industry allowances) are based on a percentage of the base rate and since this has increased, those allowances will increase, too.
If you’re unsure what these allowances will increase to, check the modern award on the Department of Fairwork’s Award Finder or register for email updates from Fairwork about how the changes apply to each particular award.
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For more information on the changes to the minimum wage, see the Department of Fairwork website.
Tax and BAS: How to Register with the Tax Practitioners Board
Bookkeepers Who Want to Provide BAS Services Need TPB Certification
Whether you are a bookkeeper who uses Xero or MYOB or one of the other accounting software packages that we offer training on, you are probably aware that Australian tax legislation has changed recently. As a result, providing BAS services to clients is not as simple as it once was.
All bookkeepers who wish to provide a BAS service for a fee, must now hold a Certificate IV in Financial Services (Bookkeeping or Accounting) or higher to be eligible for registration.
What makes up a BAS service?
The BAS services page on the ATO website can provide you with information about the qualification requirements and the education requirements for BAS agents to become certified with the Tax Practitioners Board (TPB) so you can offer tax and BAS services to clients.
Becoming certified with the TPB is a lot like getting your drivers license: you need to be able to demonstrate the relevant experience of at least 1400 hours, or 1000 hours if you’re already a member of a professional organisation — like the Institute of Certified Bookkeepers — which you can become a member of for free when you complete an applicable EzyLearn Training Course.
If you’re working under the supervision of another registered Tax or BAS agent, you cannot provide any Tax or BAS services to any clients you may pick up of your own. In other words, you must only provide tax or BAS services to clients known to your supervising Tax/BAS agent.
For some newcomers to the industry, this may seem daunting. But that’s just because conventional wisdom suggests that you must take on some form of permanent employment, working for a bookkeeper or accountant who is registered with the TPB and can supervise you while you gain the necessary skills to go out on your own.
But that’s not actually the case. While this is an option — and a good one if you’ve never worked as a bookkeeper before — it’s not the only one. You can still work with another registered Tax/BAS agent as a contractor, providing these services to the registered Tax/BAS agent’s clients until you’re eligible to go out on your own.
Kick start your own business
This is a great way to get a start on your own business — perhaps just offering non BAS services to start with — while you gain the skills to become registered to offer GST and BAS services. Contract bookkeeping jobs of this nature are actually easier to find that it may seem — often by striking up a working relationship with an accountant or another certified bookkeeper.
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Find out more information on how to register with the TPB so you can provide tax and BAS services. And remember: you can become a member of the Institute of Certified Bookkeepers for free when you complete an applicable EzyLearn Training Course.
There’s Never Been a Better Time to Start Your Own Business!
A large number of bookkeepers who have completed our online MYOB course have successfully started their own businesses and to reiterate a recent blog post from Steve, the first step in starting your own business is making the decision to begin. Secondly you have to come up with the idea, and whether it seems like it or not, all of us every day are full of ideas. It doesn’t matter what your level of education is or how old (or young) you are — we all have ideas and desires, so the initial stages of starting a business are really pretty simple. And never think you’re alone; did you know that small businesses (defined as having less than 20 employees) employ a whopping 47 percent of Australia’s total workforce. That’s a lot of people who had ideas and keep growing them.
Making Sure You’re Relevant
The actions you take after you’ve come up with your idea and how you develop this idea into a product or service that others are interested in or need is critical. We provide online training for Australia’s most popular accounting software, MYOB, and it’s clear there’s a strong demand for bookkeeping skills in small businesses around the country. Indeed, if you have accounting or bookkeeping skills and qualifications and are interested in starting a business, then there’s never been a better time to explore a Small Business Course that has now been loaded on our Learning Management System (LMS).
The Small Business Management Course for Self Starters
Our Small Business Management course covers all the aspects you need when starting a business. Our first subject covers ‘Originate and Develop Concepts‘. As you progress, the course provides you with the skills you need to create a business plan so you end up with something tangible and that ensures you’re idea can actually come to fruition. But the course is not only suited to those people thinking about starting a business; it’s also a terrific course if you want to elevate your skills in your current work too.
Our course has been designed by Maggie Richardson from the Australian Small Business Centre. Maggie has helped over 1,000 people build business plans that have turned their ideas into profitable realities.
Remember: Businesses are proven to be more successful when they operate to a business plan.
If this is your year to start a business, come and join us online with the Small Business Management Course or visit the Australian Small Business Centre and get started by subscribing to their blog posts.
Stop Living in the Dark Ages and Start Using a Cloud Accounting Software
In the dark ages when technology was primitive, the fear of losing data left people in a constant state of printing. Archive-box-after-archive-box was filled with printouts and photocopies so that, in the event of a system crash, records could be easily re-entered — after first wading through archive-box-after-archive-box filled with printouts and photocopies to retrieve the lost data, of course. Now, thanks to cloud accounting software, that’s all changed.
Cloud Accounting Stops the Fear of Crashing
We’ve recently blogged about some of the benefits of cloud accounting software (namely avoiding the commute on cold, winter mornings!) — but two of the other great benefits are no longer having to live your life in fear of a system crash and those dreaded three little words: did you back up? Nor do you have to house a labyrinth of archive boxes filled with enough paper to blanket a small country.
Cloud accounting software backs up all of your data and stores it on an online server, so if you change computers or (heaven forbid) your computer crashes, it won’t require a computer genius to retrieve your important information — just a username and password. Plus, most cloud accounting software — like Reach, Xero, FreshBooks and Zoho — is accessed through a web browser, which means you can access your accounts from any device, anywhere.
MYOB Account Right Live and the Cloud
The only exception is MYOB Account Right Live (which, by the way, we also teach online). With MYOB Account Right Live, before you can access any data stored in the MYOB cloud, the software must first be installed on a main device. However, by having the MYOB software installed on your computer you can safely “check out” a client file to work on offline. By checking out a file, other users are then only able to view a “read only” file, so you don’t have to worry about whether another user will update the same file you’re working on.
It’s worth nothing that this option of working on a file offline is limited only to MYOB Account Right Live and isn’t available on other web-based cloud accounting software — FreshBooks does allow you to download a file to work on, but this doesn’t stop another user from updating the file in the cloud at the same time.
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In short, using cloud accounting software offers you enormous flexibility. By using a cloud-based accounting package, you’ll put an end to the printing and hoarding of hardcopy files, or worrying about hard drives and backing up. Instead, you’ll have piece of mind that all your data and important information is stored safely on an online server, accessible at any time. Sounds good, huh?
The Start-Up Incubator: Pollenizer
We’re often talking about start ups, starting a new business, what it takes to succeed, and we cover many of the practical aspects of owning and operating your own business in our Small Business Management course. We’ve also touched on prepaid legal services for bookkeepers who have completed our online MYOB training course and the latest provider to enter the prepaid legal fray: LawPath — which is also the latest venture of start-up incubator, Pollenizer.
Pollenizer: How it all Started-Up
Based in Sydney’s Surry Hills, Pollenizer, which was founded by Mick Liubinskas and Phil Morle — the former chief technology officer of infamous file sharing site, Kazaa — aims to co-found companies and grow them to a point where the founders can then exit for a profit.
Pollenizer’s most recent success story is that of group-buying site, Spreets, which was sold to Yahoo for $40 million dollars after only 12 months.
When Morle and Liubinskas spot a start-up they’re interested in, they invest up to $150,000 to help get what is often just an idea scribbled on a napkin off the ground.
Pollenizer’s Start-Up Science
How do ideas make it to some kind of fruition? This involves employing what Morle calls the Pollenizer “start-up science” where each start-up is dragged over Pollenizer’s so-called technical and marketing coals.
Discovery, Validation and Efficiency
Starting with discovery, the Pollenizer team looks into whether a particular start-up solves an existing problem and whether customers will pay for the solution. Next, is validation — testing whether real people will actually want to pay for the product. The last stage is efficiency: ensuring the business is capable of operating when more customers come on board.
But about half of the start-ups don’t make it past the second stage.
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But one of the most interesting aspects to the way Pollenizer operates occurs before you’ve even opened your doors for business, so to speak: Pollenizer’s “start-up science”.
By methodically looking at your business idea and what your business aims to do, you’ll discover any pitfalls you may encounter, giving you the chance to modify and refine your business idea.
We all like to think we have a great business idea that could change the world. But as Pollenizer shows, for half of us it’s just an idea.
That doesn’t mean give up; it means research, reassess and retry.
You Can Start a Bookkeeping Business with Cloud Accounting Software
As the mornings get colder, darker and less inviting, getting up to go to work is that much harder. But what if you didn’t have to get up at the crack of dawn and commute into the office? What if you operated your own bookkeeping business from your home office? With cloud accounting software like MYOB Account Right Live — you can. (If you’ve never used MYOB Account Right Live before, our MYOB Training Course will help you get up-to-speed.)
The Rise of the Cloud
Although cloud computing has been around since the mid 2000s, its use had largely been limited to those companies with access to high-speed Internet; your average sole trader using cloud-based accounting software was rare, confined mainly to contract IT experts.
But as time went on, access to high-speed Internet connections increased — and will increase even more when the NBN rollout is complete — which made cloud computing more easily accessible for individuals working from home; even bookkeepers.
MYOB entered the cloud accounting space in 2012 with their MYOB Account Right Live software that still looks and feels the same as their hugely popular offline versions, but with the added benefit of using an online storage server.
Benefits for Bookkeepers
In moving their software online, MYOB’s intention was to make bookkeeping easier for the business owner, but MYOB also made it easier for a bookkeeper to access their client’s accounts. It also made operating a home-based bookkeeping business easier, too.
[quote]You’ll be pleased to hear that our Small Business Management Training Course has a slant towards operating a business from home using the latest internet based services like Google, WordPress and more..[/quote]
For bookkeepers one benefit of having their client’s accounts online is that they don’t have to physically go to their client’s place of work; instead, bookkeepers can login to their client’s accounts from their own home or office.
The ability to work offline (known as “checking out”) also means that if your Internet connection is down, you can still keep working as normal; once you connect to the Internet again, MYOB syncs the data with the version stored in the cloud.
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For bookkeepers, cloud accounting software like MYOB Account Right Live makes operating a home-based bookkeeping business a more convenient career option — in more ways than one. Avoid cold mornings and the long commute; start a bookkeeping business.
Working from Home Doesn’t Have to Mean Working Alone
We are constantly refreshing the content of our MYOB training course so that you are privy to all the latest information you need for becoming a bookkeeper, running your own bookkeeping business, or doing the books for the businesses of others.
Certainly, technology has reshaped the way most of us work, learn and interact with each other. Whether working from home or from an office, many of us spend the bulk of our time online, and for many, it’s not uncommon to feel increasingly disconnected from others, lonely, even. However, in this ever-increasing virtual world in which we live and work, there are ways to combat loneliness — things we’ve probably learned from our mother’s and grandmother’s: to mind our P’s and Q’s.
Everybody Emails
If you are thinking about working from home and running a bookkeeping business in 2013 (or you already do this), it goes without saying that things are substantially different to the way they were 20 years ago; different, even to just 10 years ago. Instead of seeing your clients often and chatting regularly on the phone, you email. On a daily basis, your Inbox fills with emails from clients — emails you rarely read in full, scanning instead for keywords or instructions that you mentally note down for later; the email is then closed. Rarely a response longer than “No problem”, “Done” or “Sure, will do” is sent back (something I’m guilty of myself!).
However, there was a time when a client would have phoned through their request or query, you’d have chatted, built a relationship, and some of the loneliness of working from home would have been assuaged. Today, we rarely indulge in such pleasantries — and we complain we’re lonely.
Building Relationships
But loneliness is so easily rectified, particularly in business. Instead of emailing a one-word email back, engage with your customers. Get to know them; ask them how they are, how business is travelling and, above all, thank them for continuing to do business with you. People like to feel appreciated; they like to feel that they’re not alone in the world.
At EzyLearn, we’re in the business of helping people build profitable businesses working from home. With all of our online training courses, we strive to ensure our online students don’t feel detached or lonely. We know that studying online can sometimes feel like you’re missing out on the student-teacher, student-student interaction, making your road to graduation a long and lonely one. It’s why we implemented the ZenDesk customer support system — to handle and respond to your queries quickly and efficiently — and why we’re also active on social media so you can connect with us quickly and easily, every time.
Next time you feel lonely when working or studying online or from home, perhaps consider whether technology has effectively placed a barricade between you and those around you. Are you likely to be regarded as a real person by your clients, or more a faceless, voiceless email that happens to bear your name? Use technology, instead, to connect (or reconnect) with people — and what better place to start than by saying, “Thank You”!
CIA Provides Secrets about Linkedin
LinkedIn: The Living CV
I’VE WRITTEN A NUMBER of posts about the power of LinkedIn to replace the traditional resume, but after speaking with an expert from CIA (Sydney-based company, Computer Information Agency or CIAOPs) I learnt some new secrets about Linkedin. Robert Crane, CIA’s Director, shared some tips as to how and why LinkedIn is a fantastic tool to help you get a job AND find more customers.
Here’s what Robert had to say…
One of the greatest advantages that Internet based technologies can provide is leverage. Nothing could be more the case than with social media. Unfortunately, too many businesses and professionals fail to see the potential that it can provide themselves and their businesses. Probably the most effective social network for business is LinkedIn.
You may be surprised to know that LinkedIn in has been around for over a decade. It was around long before Facebook and Twitter as a source of connecting business people together. LinkedIn allows you to create a personal or business profile to which you can add all kinds of information.
[quote]Many professionals use LinkedIn as a “living CV” where they can post their career and achievement records for others to view.[/quote]
Sharing that information with others help them grow their potential network and makes it easier for others to locate people with the right skills.
The True Power of LinkedIn
This is where the key technology of search begins to reveal the true power of LinkedIn, for not only can you share your information with others, independent parties can search LinkedIn and locate individuals with the skills they need. This is reason why so many HR people use LinkedIn to locate and target individuals with the skills they require.
[quote]Posting resumes and trawling employment website is now ‘old school’. Indeed, the highest quality applicants are signed up via Linkedin even before a job is offered.[/quote]
Is It Too Late for You?
This means that if you are not using Linkedin your competition probably already is. So what can you do to catch up?
- Firstly, you’ll need to create a LinkedIn account and then fill in the information about yourself. The more professional information you provide the better. It is also important to include a professional headshot as part of the profile so if you don’t have one of these go out and get one.
- Once you have all your information entered start looking for people and associates you know who are already on LinkedIn. When you find them send them an invite to ‘connect’ with you on LinkedIn.
- Once you network starts to grow make sure that Linkedin becomes an ongoing part of your business strategy. Don’t let the information you have entered get stale. Revisit your account regularly and ensure it is always as current as possible. As you meet new contacts look them up on LinkedIn and ask them to ‘connect’ with you. Always be looking to grow your network and don’t be afraid to ask people in your network for introductions to others on Linkedin.
- When you start to feel comfortable with Linkedin use the testimonial feature to ask business contacts and clients for referrals. These referrals can be directly posted on your profile for all to see.
- Nothing lends credibility like endorsement so always continue to seek them out and grow the number that you have. Once the endorsements start to flow make sure you direct other information about your business to your LinkedIn information. Use it on your website, business cards, etc.
Other Powerful LinkedIn Uses
The more you work with LinkedIn, the more powerful you will find it. When you need something you can ask your network of contacts, you can search their skills for what you need, and you can join any number of special interest Linkedin groups on the very topic that you are seeking assistance on. Because Linkedin has become such a worldwide tool for business, chances are you’ll find the person or business you’re looking for, if you know how to use it.
Jump On the Social Media Bandwagon
I went to a seminar recently and heard Nick Bowditch from Facebook speak. He said that the businesses engaging with, and using, social media will be the ones still around in 5 years. Perhaps it’s arrogant to think that social media is so mighty, but given the speed with which technology is moving these days, and the ferocity of competition, it’s better to build a profile, reputation and brand that people know, like and trust — and social media is the opportune way to do this.
Are you in business as a bookkeeper, tradesperson, retailer, trainer or real estate agent and want to stand out from the crowd? We can teach you the online marketing techniques to help you do just this! Check out what’s included in our comprehensive Social Media and Digital Marketing online training courses.