Posted on by — 1 Comment

How Would You Like to Earn a Share of $237 Billion?

Want a share of $237 billion? If you're in business it's up for grabs!
Want a share of $237 billion? If you’re in online business it’s up for grabs!

If you spent money on Christmas pressies recently, you’re a small part in the continual climb of online trading in this country. Did you know that in 2012, the value of online trading in Australia reached $237 billion dollars? This represents a 25 percent increase year-on-year, according to the Australian Bureau of Statistics. This increase in online revenue reflects the growing number of small businesses moving their operations online, either in part or entirely — and it’s largely thanks to new technologies facilitating e-commerce for small business.

The Growth of Online Businesses

Prior to 2006 the online marketplace was all but monopolised by the eBays and Amazons, organisations that had the resources to create the necessary infrastructure needed to allow customers to shop entirely online. After 2006, when we first moved our MYOB training courses online, offering a completely online shopping experience was just starting to gain popularity among the small players like ourselves; in the years since, it’s now pretty much become the norm.

As platforms like WordPress have made it possible to create and maintain a website without any design or HTML knowledge, theme clubs like Woo Themes, which provide web-themes to suit a range of different business types, now even include ecommerce plugins that can be linked with a PayPal account.

By offering you services online, you’re opening yourself up to an entirely global customer base, allowing you to offer new or different services than you did before. Since we moved our business online, we’ve also been able to build on our business — this year we added the highly popular Small Business Management Course to our suite of training courses, for example.

For some businesses, moving online is more of a necessity, a way to stay competitive in a world with ever-evolving technologies. For example, new cloud accounting software like Reach (and we offer a course in Reach Accounting too) makes it easier for small businesses to manage their own books, without needing the services of a bookkeeper.

***

For many bookkeepers this could spell doom and gloom, or it could provide them with the opportunity to venture into the business of training people on how to manage their own books. As a bookkeeper looking to extend their services into training as well, by setting up a website with an e-commerce facility, you could partner with us to sell vouchers to our training courses.

With a share of $237 billion up for grabs, now is a good time to consider offering your services online, particularly when it’s become so darn easy! We even offer WordPress training courses, which covers setting up ecommerce, so you’ve no excuse for missing out!

Posted on by

When the Price is Right, It’s Not Always Cheap

Don't be a scrooge this Christmas - it's often not best to go cheap unless you intend to stay that way.
Don’t be a scrooge this Christmas – it’s often not best to go cheap unless you intend to stay that way.

WITH CHRISTMAS AROUND THE CORNER, good ol’ Scrooge deserves a mention. In the “Selling Your Products or Services” module of our EzyStartUp Course we cover how to determine the correct prices for your business; a decision many new business owners often don’t realise requires quite a bit of research and planning.

Instead, many people fall into the trap of using their prices as a way to market their new business to potential customers, using the “cheap is best” mentality. Bah — wrong! That may be no better than a Scrooge…

Often cheap is not best, and you need to ask yourself whether those cheap prices you’ll be offering are sustainable.

By that we mean, whether you’ll earn enough to draw a wage that’s commensurate with one you could earn as an employee elsewhere. If the answer is ‘no’, then you need to rethink your pricing structure before you start attracting clientele.

What Kinds of Customers Do You Want?

Because that’s the other thing: the prices you set attract a certain kind of customer. Consider the kind of shopper you would typically find in a department store, like David Jones, with the kind of shopper you would find in Target. Both stores sell fairly similar products, but the prices are different — and, often, so is the customer (although with the amount of sales constantly happening, there’s probably a significant overlap these days).

What a David Jones customer may be happy to pay for a new dress, for example, is likely to be different to what a Target shopper would be happy to pay for a similar item. Even if in this instance, the Target shopper learns that the dress from David Jones is superior in quality and worth the higher price tag (and they may well agree with you) it will probably change nothing: they will still shop at Target.

Low Can be a Loss

That’s not to say cheap is bad. But there is sometimes a high-cost associated with cheap. Consider the price wars between Woolies and Coles over the cost of milk, which Coles reduced to $1 a litre first and saw Woolies quickly follow suit. But who’s the real victor when you’re selling milk for a dollar? Not Coles or Woolies, where the profit margins are between two and minus-three percent, and certainly not the farmers.

If setting low prices is your strategy for winning customers, it may pay more to think of another one, as cheap is easily replicated and not every business can sustain it. Start out how you mean to continue — if you don’t always intend to offer bargain basement prices then don’t offer them at all. Or at least, offer them in a way that makes it clear to potential customers that you don’t intend to always charge those prices.

***

One thing is certain: there’s a lot to weigh up in setting prices for your new business, which is why we consider the Selling Your Products or Services module of our EzyStartUp Course such an invaluable one. If you’re starting a new business, don’t sell yourself short. Make sure the price for your services is right, rather than just cheap.

 

Posted on by — 1 Comment

CASE STUDY: Is Reach Reaching the Mark? Hear the Honest Opinion of a Business Owner…

We test drive Reach to see if it reaches the mark for one small business owner.
We test drive Reach to see if it reaches the mark for one small business owner.

We’ve recently added a Reach Accounting course to our suite of online training courses. In a previous post, we gave you the low down on how the Reach Accounting package stacks up against MYOB, but we thought we’d find out what a real, present-day business owner had to say about Reach. So, we asked Angela, a freelance journalist, to test drive Reach for 30 days and then provide us with her honest feedback. Here’s what she had to say:

“As a freelancer, my business is pretty straightforward: I write words for a living and charge people to use them. As a creativity merchant, I’m not paid by the hour; I’m paid for each word that survives the ‘delete’ button, which is fortunate since the left side of my brain is a bit lazy.

Getting new commissions (or business) is a process that involves a bit of back-and-forth with editors over email — outlining story ideas, deadlines and finally agreeing on a price. As such, I never have the need to create estimates and I don’t need to log the time I spend working on my stories.

I’ve been using Zoho Invoice ever since I started freelancing, mainly because I didn’t have a spare five hours to create an invoice template in Excel when I first set up shop. To me, Zoho looked like the easy way out — and to date, it has been.

But how does it compare to the latest bit of accounting software, Reach Accounting? I’ve spent a bit of time using Reach, and for its price point and target market, it’s a pretty handy piece of software for sole traders and small businesses — I can see that it would be particularly valuable for virtual assistants and teleworkers.

As soon as you sign up for your Reach account, you’re asked to enter in your basic, yet important, business information — like your ABN and bank account details — so, without doing anything else, you can send an invoice to one of your customers right away. With Zoho, there was some setting up of invoice templates, adding customers and setting up email gateways, which was a bit tedious.

Then there’s the matter of cost. While Zoho allows you to invoice your customers in Australian dollars, it’s still an American company so your $15 monthly fee is subject to change with the exchange rate; you’re also charged a currency conversion fee from your bank, which is something to be wary of.

Reach, on the other hand, is an Australian company so you don’t need to worry about exchange rates and conversion fees; something I find quite appealing. Plus, included in Reach’s $14.95 monthly fee is the actual accounting software, whereas a full suite of accounting software with Zoho costs a little more.

With Reach, you’re effectively getting more bang for buck and even if I don’t use the accounting side of Reach’s offering, it’s good to know it’s there. I feel the same way about the bread maker I have at home, even though I don’t actually eat bread. Which raises the question: how many businesses would end up using the full accounting side of Reach?

As an accounting novice, I still have an accountant who weaves their magic, presumably in MYOB. I just export and email my earnings for that year, along with my business expenses — which is basically my entire life since I’m a freelancer, so the lack of an ‘export’ function in Reach is a major drawback for me.

I imagine most sole traders and small businesses would do something similar with their accountants and I don’t know how many accountants would be eager to use Reach.

But Reach excels precisely because it isn’t MYOB — or even Xero, for that matter. And it doesn’t need to be. Reach caters to a section of the market that was previously alienated by the likes of MYOB; and now those business owners have a low-cost, easy-to-use solution to their Excel spreadsheet and shoebox-full of receipts. It’s also Australian; and supporting Australian businesses, as an Australian business, myself, just makes sense.

So, at the end of the day, for my money, it’s worth it.”

***

If you’re a sole trader or small business owner looking for a low-cost way to manage the accounting side of your business, Reach could be the solution. EzyLearn has partnered with Reach Accounting so that you can access a free student account when you enrol in our Reach training course.

Posted on by

Reach Accounting vs MYOB: What’s the Right Accounting Software for You?

which-one
We help you figure out whether Reach is better than MYOB for your small business.

We’re thrilled to announce the addition of our new online training course for cloud-based accounting software — Reach Accounting. It’s a great, low-cost option for small business owners. But there are some businesses that will still be suited to MYOB, so let’s take a closer look at how Reach compares to MYOB to help you select the best accounting software for your business.

Bank Feeds and Payment Gateways

The first thing you’ll probably use in Reach is the invoicing software, which is not entirely different to MYOB — or Zoho or Xero, either. (On that note, we’ve also introduced a new Xero course to our suite of online courses.) In Reach you can enter all of your company details, set up customers, enter your bank account details, create an invoice (or use the pre-defined template), and so on.

Where Reach differs from MYOB, however, is that it doesn’t offer a bank feeds service, which means that you still need to manually record each payment your customer makes. This can be a time-consuming process, particularly if you don’t stay on top of it — which can be embarrassing if you set up the automatic late-payment reminder service, and then forget to record your customers’ payments.

The other points of difference between Reach and MYOB is that Reach does not allow you to set-up payment gateways to connect your PayPal account, nor can you connect your Reach account directly to an online web store; functions that are handy for online businesses.

While those functions aren’t currently available, Reach does have plans to make them available in the future. But if you’re not going to miss those functions, or aren’t likely to use them, anyway, then the Reach Accounting software will work for your business.

What Reach Will Enable You to Do

Reach allows you to create invoices and estimates, manage your payroll, expenses and complete your BAS return, among many of the other traditional accounting functions you find in MYOB.

Students who enrol in our online Reach training course will be able to access a trial version of Reach for 30 days while you complete the course — so enrol today! You can also find out what a small business owner thought of Reach as a solution for them after test-driving it for 30 days.

 

Posted on by

Introducing Our Reach Accounting Course – The Low Cost Alternative to MYOB

Reach Accounting is giving small business owners a cheap accounting software solution.
Reach Accounting is giving small business owners a cheap accounting software solution.

Ever since we started offering online MYOB courses, we have been encouraging our students to start their own home-based bookkeeping businesses. We’ve also introduced new courses along the way, like our small business management course to encourage our students to become virtual assistants. Now we’re pleased to introduce our latest Reach Accounting Course to provide small businesses with a low-cost alternative to MYOB.

Finally! A Cheap Small Business Accounting Solution

For many small business owners operating fairly simple businesses (say, virtual assistants or teleworkers)  the need to invest in rather expensive accounting software like MYOB has probably never existed.

It’s not uncommon to find a sole trader who still uses Excel to create their invoices, and still keeps a shoebox-full of receipts that they then enter into another Excel spreadsheet, or else endure the wrath of their accountant if they don’t.

This is generally because there’s never been any low-cost accounting software available to them — that was until Reach Accounting, a division of Net Registry, entered the fray a little while back.

Because we’re constantly looking to help small business owners, we’ve partnered with Reach Accounting to offer small business owners a low-cost Reach training course, which includes a free trial of Reach to use while you’re taking the course.

In our new Reach Accounting course, we cover the following subjects:

  • DIY Accounting
  • Set up
  • Daily Transactions
  • Bank Reconciliation
  • Payroll

So if you’re a small business owner and you’re looking for some low-cost accounting software, Reach Accounting could be the solution. 

***

You can take a closer look at how Reach compares to MYOB. Want to know the honest opinion of a small business owner? We asked a freelancer to test-drive Reach for 30 days; see how it works for them.

Posted on by — 1 Comment

How Do EzyLearn MYOB Training Courses Really Stack Up?

Compare us with some of the competition and we think you'll find we stack up pretty well!
Compare us with some of the competition and we think you’ll find we stack up pretty well!

After operating face-to-face training centres right across Sydney for many years, in 2006 we realised that the future of short-course learning was in an online delivery method. Since then, we’ve offered all of our training courses online, including our most popular MYOB course.

There are plenty of reasons for taking an MYOB course. We recently highlighted a case study example of a couple who completed our course to better  manage their business’ books easily and in real-time (and subsequently saw first hand where they were losing money!) or maybe it’s because you’d like to start a remote bookkeeping business.

Where Might You Do Your Online MYOB Training Course?

Whatever your reasons, you need to learn somewhere. But where is the best place to learn MYOB? We compare three of the leading providers with EzyLearn.

TAFE NSW:

Offers a beginner MYOB course via a face-to-face delivery method at two Sydney campuses: Hornsby or Meadowbank.

Attendance: two evenings a week for three weeks (28 hours)

Cost: $450 (GST exempt)

Trainer: Not specified

Certification: TAFE Plus Statement

Extras: None specified

University of Sydney:

Offers a face-to-face training course at their Newtown campus.

Attendance: one evening a week for two weeks (15 hours)

Cost: $490 (GST exempt)

Trainer: MYOB certified consultant

Certification: Certificate of Completion

Extras: free repeat class

Bizmate:

Offers an online basic MYOB course, online payroll MYOB course and online advanced MYOB course.

Attendance: 6-8 hours of total work, delivered online. Course must be completed within 60 days

Cost: $220 per course ($660 in total)

Trainer: MYOB Certified Consultant

Certification: Certificate of Completion

Extras: None specified

EzyLearn:

Offers five MYOB courses that cover all levels and competencies of MYOB for one price.

Attendance: Delivered online, no timeframe to complete course

Cost: $347 (5 full courses + lifetime access) or

$444 (5 full courses + lifetime access + assessment and certificate)

Trainer: Registered BAS agents and experienced MYOB professionals

Certification: Certificate of Completion with Institute of Certified Bookkeepers accredited training provider logo

Extras:

  • Join the Institute of Certified Bookkeepers for FREE,
  • Unlimited repeat courses FREE (go over as many times as you need, when you need),
  • Lifetime access to course content (Including new material),
  • Access to new and updated training video and other content.
  • Several versions included (version 19 and earlier, and version 2011 and later)

***

We believe we’re the best provider of MYOB courses in the country, because we offer up-to-date content in a flexible delivery method, with access to industry professionals and lifetime access to our course content. If you’ve read this far then get all the details at our website. You won’t be disappointed – we promise! Enrol in our MYOB course today.

Posted on by

Does Your Business have a Facebook Page? Here’s 6 Reasons Why You Should!

Do your small business justice and develop a Facebook page.
Do your small business justice and develop a Facebook page.

After they complete our small business management course or MYOB training course many of our students go on to start their own home-based bookkeeping business. Among the many things you learn in our small business management course is how to effectively market a small business.

Why Market?

For any new business, it’s important to market your new business so develop new leads and customers, but it’s also important that your marketing costs don’t outweigh your income. In the marketing module of our small business management course, we talk about Google Adwords, which is a low-cost way to advertise your business online, using keywords.

Another Option is Facebook

Facebook is also another option for businesses large and small, but we think it works particularly well for small businesses, due to the community-minded nature of Facebook, itself.

There’s an old saying around EzyLearn: People like to do business with people they know, like and trust. Facebook helps you to develop online relationships with your customers, allowing them to get to know, like and trust you.

But in case you’re still not convinced, here are another 6 reasons why you should be on Facebook:

  1. Population and penetration: We know that over 1 billion people are on Facebook, but what’s the penetration rate for a market, like the USA, for example? 67 percent of internet users in the US are on Facebook; in Australia that penetration rate is much higher—82 percent.
  2. Age: Facebook skews young—83 percent of 18-29 year olds are on Facebook—but the 45-54 age-bracket has also seen 46 percent growth since the end of 2012.
  3. Income: The incomes of Facebook users higher than any other social media platform. 73 percent of Facebook users earn more than AUD$75,000 compared to 17 percent for Twitter.
  4. Mobile: Social media is the most popular social media app on smartphones and accounts for 66 percent of total social media sharing on iphones.
  5. Gender: Like every other adverting medium, Facebook also skews toward women, but it’s still more gender neutral than Google+ or Pinterest.
  6. Education: Nearly 75 percent of Australian Facebook users have some form of university or tertiary education.

If you’re looking to target any or all of these demographics for your small business marketing campaign, then create a Facebook page and start marketing your services to your followers.

Posted on by

Adjusting the tab stops in MS Word (TRAINING VIDEO)

Microsoft Word is still one of the most widely used software programs in every small and large business in the World. Despite free or cheaper alternatives most small business use this software because everyone else does – it means that they don’t have to learn a whole new software program.

Microsoft Word is used to create documents like:

  • Resumes
  • Business sales flyer and brochures
  • Letters
  • Menus
  • Pricelists
  • Business Forms
  • much more

 

Despite how popular it is many people still don’t know how to use it properly. If you ask most people they’ll say they can use Microsoft Word but as soon as you ask them to create a flyer or something that uses multiple columns, images and  alignment you’ll start to discover that there are MANY ways to go about it.

The concept of TABS has been used since the day of the typewriter and in Microsoft Word it’s much more powerful, but who really know how to use them?

 

In addition to our MYOB training courses, we also offer a MS Word training course. If you’ve ever needed to add columns into your word document, you’ve probably done one of two things: counted the number of times you’ve hit the ‘tab’ button, inserted a table or just pressed the space bar until the text lines up. If this applies to you, watch this free training videos (one of MANY in our online Microsoft Word training course)

When you spend the extra time using tabs properly you’ll see how it saves time and lives up to it’s name as a productivity tool. It’s when you want to change the formatting or add new information that you will find the correct use of Tabs in Word VERY rewarding.

If you are looking at starting a new job, promoting a new product using a flyer, sending out a mail merged information letter or many other tasks this year, do it with a new confident, skill level and speed.

 

 

 

Posted on by — 1 Comment

What’s Your Learning Style Continued: Auditory Learners

Auditory learners often excel in a group environment where they can answer questions about what they've just heard.
Auditory learners often excel in a group environment where they can answer questions about what they’ve just heard.

We’ve now reached the final post in our series on learning styles and we’re discussing auditory learners. If you’re just joining us, you might want to read up on visual learning and kinaesthetic learning — or find out how the majority of EzyLearn students learn (chances are you’ll be among them!)

The Oral/Auditory Way of Learning

So what’s auditory learning? You may not think we’d have many auditory learners completing an online training course and there was probably a time when that was so. But with the ability to upload videos to our learning management system, we’re now able to bridge the gap and provide our training courses to the nearly 20 percent of the population who are auditory learners.

Where Auditory Learners Excel

Typically, auditory learners excel at writing responses to information they’ve just heard, and because they’re also verbal learners, they’re good at delivering speeches or oral exams.

Auditory learners are likely to:

  • Enjoy discussions, talking things through and listening to others
  • Acquire knowledge by reading aloud
  • Follows spoken directions well
  • Watch videos

About 20 percent of the world’s population are auditory learners and they thrive being in the company of others, particularly in the learning environment where they can bounce ideas off other students.

There was a time when online learning or distance education perhaps wouldn’t have been the most viable option for these kinds of people, but that’s now changed. Auditory learners can use our video training videos and connect with other students at our online student community so they can discuss the course content and exercises.

***

At EzyLearn, we’re aware of the different ways our students learn and we’re always adapting our course content and materials to satisfy those different learning styles, and ultimately, to help you learn better.

Posted on by — 1 Comment

‘What’s Your Learning Style?’ Continued: Visual Learning

Visual learning is one of the most common ways people learn.
Visual learning is one of the most common ways people learn.

In our post called “What’s Your Learning Style?” we looked at the ways our students typically prefer to learn, and in our last post, we discussed the characteristics of the kinaesthetic learning style. In this post (are you following? You should be able to if you possess the learning traits of our next learning style!) we’re going to discuss visual learners.

The Most Common Way to Learn – Visually

As our most popular online training course, the MYOB training course, is a software-based course, we have a great deal of visual learners among our students.

Visual learners are those who learn best by seeing them, and find that confusing information is best explained with the aid of a picture or video tutorial.

Visual learners are likely to:

  • Take detailed notes
  • Need quiet study time
  • Benefit from illustrations, presentations and videos
  • Remember diagrams or pictures

About 65 percent of the population are believed to be visual learners, and even though they’re good with written materials, the online learning delivery method didn’t always meet their needs when it came to visual aids. Now, thanks to the internet, learning providers like EzyLearn are able to provide our content online, accompanied by training videos and presentations, so our visual learners now have the added visual aids to help them learn.

Not a visual learner? See our next post on auditory learners.

Posted on by — 3 Comments

What’s Your Learning Style? Kinaesthetic Learning

Kinaesthetic learners just DO IT!
Kinaesthetic learners just DO IT!

As one of Australia’s largest providers of online MYOB training courses, we’ve come to learn a thing or two about our students’ learning habits and what we’ve discovered is that there are three different kinds of learners — visual learners, auditory learners and kinaesthetic learners.

There’s no right or wrong way of learning, but we thought it would be interesting to have a look at these three learning styles in a little more detail.

Learning … Kinaesthetically 

First up: kinaesthetic learners. People with a kinaesthetic learning style learn by touching and doing things, and although they only make up about 5 percent of the population, they’re a group of learners we see a fair bit at EzyLearn. This is because our training courses are software-based and at some point people become pretty eager to give the software they’re learning about a test drive.

Kinaesthetic learners are the students who learn by discovery, can complete more than one task at once and are those students who like to listen to music while they work.

Kinaesthetic learners are likely to:

  • Need lots of breaks
  • Speak with their hands and gesture a lot
  • Learn by working with others
  • Remember what was done
  • Learn by doing activities

The benefit of being a kinaesthetic learner and studying with EzyLearn is that you’re able to study at your own pace (so you can take lots of breaks), get hands-on with the software and try some of the exercises, and you can also interact with other students at our student community to get that much-need dose of human interaction.

It is this kind of flexibility that online learning offers that makes it so appealing to a broad range of learning styles that the traditional face-to-face offering often can’t provide.

Not a kinaesthetic learner? See tomorrow’s post on visual learners.

Posted on by — 3 Comments

What’s Your Learning Style?

Humans all have different ways of learning and absorbing information. Which style are you?
Humans all have different ways of learning and absorbing information. Which style are you?

As Australia’s leading provider of online MYOB training courses, over the years we’ve come to observe the different learning styles of our students. What we’ve witnessed is that everybody has a different approach to learning, and in particular, that a one-size-fits-all approach to learning just isn’t that effective.

While it may not seem like it, the very flexible nature of the online learning environment actually better caters to all of those different learning styles — whether our students are visual, auditory or kinaesthetic learners, we make sure to include something in the content of our online training courses that will make the learning process easier and more engaging.

Broader Content to Reach a Broader Base of Learning Styles

In fact, the different ways people learn was something we came to notice way back when we still operated our physical training centres on the north shore, northern beaches and other parts of Sydney. But we discovered that even though the face-to-face learning environment is the conventional way to learn, it is not necessarily an all-encompassing one.

When we moved our training material online, it presented us with the opportunity to provide a broader range of content that engaged with a broader range of students. In the years since we offered our first online MYOB training course, we have continued to update our content to ensure we’re always engaging with all of our students, regardless of their learning styles.

For those of you wondering what your learning style is, then you wonder no more! We’ve put together a series of posts, outlining the different characteristics of each learning style. Are you a visual, auditory or a kinaesthetic learners? It might help you realise why some techniques just feel natural for you and why some information just tends to stick!

Understanding Your Own Learning Style

Expanding your knowledge of how you learn helps you to learn better and work through the course content more efficiently — it may even help you work more efficiently in the workplace, or with others who may adopt a different learning style to yours.

Why not read first about kinaesthetic learners — could this be you?

Posted on by — 1 Comment

We Can Help You Deliver Your Company Training Material ONLINE

Now that’s going to be nasty … is your business complying with current WHS regulations?

When we moved our training materials online, we developed our own learning management system, a software application that administers our MYOB training course, small business management course and all of our other online training courses.

Deliver Your Company Training Material Online – Work Health and Safety

But an opportunity exists for small to medium-sized businesses to deliver their company training material online, using EzyLearn’s learning management system — this is particularly useful for work health and safety (WHS) training.

Now that Australia’s WHS laws have changed, there’s a renewed push for businesses to be vigilant when it comes to workplace safety. Harsher punishments for business owners found to be in breach of the WHS Act 2011 now includes fines of up to $3 million per organisation and $600,000 or 5 years imprisonment per person, per breach.

The changes follow a rash of litigation across the country, where companies have been prosecuted for not ensuring that contractors and sub-contractors working on their premises have been made aware of all the potential risks and hazards associated with carrying out work on their premises.

Under the Act, a business owner can be prosecuted based on what they can be reasonably expected to know in relation to work health and safety risks. This means that, if a contractor carrying out welding on the premises of a business is injured, the business owner can be prosecuted because it is reasonable to expect the business owner to know that carrying out welding near flammable gases is hazardous.

Contractor and Sub-Contractor Liability

The move to include contractors and sub-contractors carrying out work for, or on behalf of, a business is one of the key changes to the WHS Act 2011, which was introduced in January 2012, and replaces the previous OH&S Act 1991. This presents a number of potential areas of risk for business owners who retain the services of contractors, and even remote, home-based workers.

In a landmark ruling in 2011, the Administrative Appeals Tribunal in Queensland awarded a Telstra employee legal and medical costs after she slipped and fell down the stairs twice while working from her Brisbane home.

The tribunal’s ruling has effectively extended the employer’s liability beyond what they traditionally thought was reasonable, to include the unknowns of an employee’s home. As such, for small business owners employing or retaining the services of home-based workers, making certain you have the correct WHS procedures and training in place should be a priority.

***

Using EzyLearn’s learning management system to deliver your company’s WHS training materials allows your staff, contractors or remote workers to access the content regardless of where they’re based, so you have peace of mind in knowing that they’ve been made properly aware of any risks or hazards relating to their work — and their workplace.

If you would like to know more about how EzyLearn’s learning management system works, contact us.

Posted on by — 2 Comments

The Lowdown on Zoho Invoice

If you're mainly just invoicing your clients, Zoho Invoice may be all you need by way of bookkeeping software.
If you’re mainly just invoicing your clients, Zoho Invoice may be all you need by way of bookkeeping software.

In a previous post we discussed Zoho and the range of turnkey solutions they offer small businesses. We specifically mentioned Zoho Books, which is the bookkeeping component of the Zoho Business Apps package and not that dissimilar to MYOB.

We offer training courses in MYOB, because it’s the market leader in accounting software and because it’s the preferred software of choice for most accountants. For start-ups or other small businesses, however, Zoho Books or Invoice might be all you need for your business, which is why we’re going to provide some videos on how to use Zoho.

Just What is Zoho Invoice?

For now, though, we’re going to look at the functions of Zoho Invoice. If you have recently started your own virtual assistant business or another business that really only requires you to invoice your clients, then Zoho Invoice is all you would really need.

The best thing about Zoho Invoice is that if you have 5 or fewer customers and only need access for one user, it’s completely free — forever. After that, the next step up is the standard plan, which allows you to have up to 500 customers and 3 users for $USD15 a month; the professional plan costs $USD30 with unlimited customers and unlimited users.

Even if you use the free plan, you can still access all of Zoho Invoice’s features, including time tracking, recurring invoices, expense, tracking, multi-currency, payment gateways and automated overdue payment reminders; you can even customise your invoices with your company logos and branding.

As your business grows, you can upgrade your plan to the standard or professional versions of Zoho Invoice, or even upgrade to Zoho Books if you’re in need of a more comprehensive piece of accounting software. There’s also an iPhone and Android app for Zoho Invoice, which allows you to create invoices on the go.

While Zoho is an American owned and operated company, you’re still able to customize the settings for an Australian business. This means you’re able to charge in Australian dollars, add GST, and you’re able input information like ABNs.

The downside is that there isn’t a local number for their customer service team, so you have to get in contact via email. That being said, Zoho has an online forum where you can ask and answer questions and they also provide a number of videos to help you with troubleshooting.

***

Overall, Zoho Invoice is a good piece of cloud-based invoicing software that is both inexpensive and highly functional. For a virtual assistant or a start-up that only needs to invoice customers, it sure beats the hell out of that tired, old Excel invoice! Stay tuned for more on Zoho and the Zoho Office Suite.

Posted on by — 4 Comments

Want to be a teleworker? The Australian Government wants it too

Telework-work from homeSince we closed our Sydney-based training centres in Dee Why, Gordon and Parramatta in 2006 and went 100% online we’ve been able to offer more for a lower price.

For the same price we use to charge for a one day training course in MYOB we are now able to offer ALL 5 MYOB training courses AND provide lifetime course access (INCLUDING updated course content).

You might also recall that our online support team comprises remote workers who operate their own virtual assistant business from all over Australia and even internationally so we are thrilled to be part of the new revolution in remote workers.

We are also very proud to be a Partner of the Australian Government Telework week in the SME (Small Business Sector) and look forward to helping more and more students find work as well as run their own businesses from their own homes.

Remember that we even offer the opportunity to start your own online training business using our established infrastructure AND if you are looking to start your own business as a bookkeeper (or any business for that matter) we now have the Cert IV in Small Business Management on our Learning System.

Posted on by

Get Your Business Noticed for FREE: The Difference Between PR and Marketing

PR is about getting word of your business out there for free, often by providing people with obligation-free information.
PR is about getting word of your business out there for free, often by providing people with obligation-free information.

At EzyLearn, we’re committed to helping students of our MYOB courses gain employment as an MYOB bookkeeper or even start their own bookkeeping business; it’s why we provide you with lifetime access to our MYOB training courses as part of our commitment to continuing professional development. We also offer students a small business management course, which can be extremely relevant for bookkeepers who want to branch out and operate an existing small business or start one from scratch. One of the topics we cover in our small business management course is marketing for small business and we thought it was worth devoting a blog post to pointing out the difference between the two.

The Difference between Public Relations and Marketing

For some reason, marketing and PR are two activities that are often confused with one another. Perhaps that’s because many companies combine their marketing and PR departments, or maybe it’s because people don’t really understand what PR is.

At its most basic PR is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and it’s public. Marketing, on the other hand, is the business of promoting and selling products or services, which includes market research and advertising.

It’s important to keep these two definitions in mind when undertaking either activity, because if there’s one thing PR is not, it’s selling, which is the ultimate goal of marketing.

That doesn’t mean that PR won’t result in eventual sales, but it shouldn’t be the primary objective of a PR campaign, (although it’s not uncommon for many established PRs to forget this subtle nuance between the two).

If it’s done right, PR is a great way to generate buzz about a new business or product, particularly for small businesses that may not have a huge marketing budget.

Simple Ways You Can Create a Buzz for Your Small Business

For a home-based bookkeeper or virtual assistant just starting out, PR activities to generate interest in your business could include holding an event with other home-based bookkeepers or virtual assistants and inviting local business owners along so you can educate them in the benefits of employing a remote worker.

The goal for an event like this would be to build relationships with your “publics” — people that may come to employ or use your services—but not necessarily to win new business on that particular day.

Alternatively, you could contribute to a few online business publications on what it’s like being a remote worker, or seek opportunities to be quoted in those publications.

Ultimately, that’s the goal of any PR campaign: to gain exposure for yourself or your business by educating and informing first. The selling part comes second, which is where PR differs substantially from marketing, of which the ultimate goal is to promote and sell.

***

If you’re a remote worker, why not give your business a PR boost in addition to your regular marketing activities — contact us and tell us your success story. In fact, this very blog is always looking to hear how our students are doing since completing one of our courses, so if you’re now working remotely as a bookkeeper or a virtual assistant, get in touch! It’s great exposure for your business.