Steve Slisar has been training people how to use computers since 1994, opened a training centre in 1999 in Dee Why and by 2005 had 3 training centres and created over 35 individual courses that include Screen videos with audio commentary, training workbooks for those who prefer to read to learn, and exercise files that are used with the tasks in the workbooks so you get practical experience in the software you are trying to learn. Now the creator of 5 of the most popular online MYOB training courses in Australia.
How do you file invoices and receipts? We’d very much like to hear!
Whether you’re a bookkeeper or business owner, if there’s one thing we probably all have a shared hatred of — it’s filing. Filing is the little task we always put off, until eventually we can’t find anything through the sea of paper and receipts cluttering our offices.
This wouldn’t be so bad if filing wasn’t such an important part of a business.
If you’re an average reader, I’ve got your attention for about 15 seconds, so here goes: many things we’ve been taught about the web are wrong. One of the biggest mistakes – thinking that clicking is the same as reading.
Not your average reader? Perhaps I’ve got you a while longer… We’ve mentioned on this blog before that every business owner should be monitoring their web analytics – we’re even developing a Google Training Course for business owners who want to learn more about the Google products.
What Does Web Analytics Help You With?
Web analytics allows you to determine things like where your visitors originated from, your click rate and your bounce rate.
Google considers any visitor who spends less than 30 seconds on your web page before clicking elsewhere to have “bounced” – and the number of people who bounce from your website is your bounce rate.
Clicks and Conversions
Your click rate is the number of people who have clicked through to your website from a search engine, banner ad, or third party link. The goal is to keep your click rate high and your bounce rate low – this is supposed to demonstrate high engagement with your website, your business or your brand; it’s also supposes to guarantee conversions.
Except that it doesn’t – a fact that’s becoming clear to organisations with large web presences, as web users become more sophisticated as the way we use the web has evolved.
According to Tony Haile, of US company Chartbeat, which provides real-time analytics for companies like Time Inc, Forbes and NBC Universal, businesses should be looking towards something he calls Attention Web and away from clicks and bounce rates.
Time and Attention
Attention Web is not just valuing the number of clicks, but valuing the time and attention visitors give your site. “Time is a rare scarce resource on the web and we spend more of our time with good content than with bad,” Haile says.
For business owners this means you need to give your customers and clients, good, valuable content and start valuing the time they spend reading and engaging with it. Do this and your conversion rate will soar – and in turn, your bounce rate plummet.
We suggest only writing the glad, not the bad, when it comes to comments in databases – and indeed, perhaps in life.
Nearly every company has one – usually as part of their CRM software, but other times it’s just a good ol’ faithful Excel document. Either way, databases are commonplace in a great deal of companies and they’re often used to keep track of communication between staff and their customers.
But what’s the rule on commenting in databases, or specifically, leaving negative comments in databases?
Comments – Integral to a Database
Making general comments in a database following a conversation with a client is pretty much standard practice – in many cases, it’s often the reason you have a database. In customer service call centres, for example, leaving a detailed comment about the discussion you’ve had with a customer is expected – and serves as an invaluable resource for the next person who speaks to that customer.
In this instance, it’s sometimes appropriate to leave comments about the customer’s temperament – angry, rude, upset, and so forth. This just helps the next staff member manage this customer in a manner that suits the circumstances.
But many companies quite commonly also use databases for the express purpose of selling something to a new or potentially new client; negative comments speculating on the temperament or nature of a contact in a database, may not be altogether helpful in this instance.
Reading that the person you’re about to call or have a meeting with is a ‘disgruntled curmudgeon’ is almost certainly going to affect the way you interact with that person. If you go into something expecting hostility, you’ll naturally position yourself on the defense, which in turn is only going to illicit hostility back.
Ditching the Negativity
But what if that person was only responding with hostility because you pre-empted their alleged hostility by being defensive in the first place? That’s a question you may never know the answer to, unless you ditch the negative comments in your database.
That doesn’t mean you can’t write useful comments such as “spoke to John, but he said he wasn’t interested in our product’, but you should definitely avoid comments like ‘spoke to John who was extremely rude and said he wasn’t interested in our product.’ The added detail in the latter is not particularly useful and if that person does ever become a customer it could underscore your interactions with them.
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It can be a good philosophy to only write the glad, not the bad. Perhaps have a think about that when you leave comments in a database, or make a policy about your own database usage.
We recently wrote posts about the service, Banklink, (generally used far and wide except by the Bank of Queensland) and since then we’ve heard back from a couple of our readers, who told us about some of the problems they’ve experienced trying to use BankLink with their bank account.
Banklink and Credit Card Issues
We spoke to one reader, Anton Prinsloo, who owns and operates CSTAY Budget Holiday Accommodation at Magnetic Island, off the Townsville Coast. Anton uses the Bank of Queensland for his business banking, and as part of his business strategy uses his credit card for all of his business purchases.
Anton has found that while the BankLink service “beautifully reconciles my everyday business account, BankLink doesn’t work with my credit card.” Anton later discovered that the reason BankLink doesn’t work with his credit card is because in 2007 the Bank of Queensland transferred its credit card service to Citibank.
According to BOQ Managing director, David Liddy, the decision to transfer BOQ’s credit card service to Citibank was “part of Bank of Queensland’s ongoing strategy to provide its customers with the best in access and customer service, while providing the full range of finance products.”
“Bank of Queensland customers will continue to have the advantages of a BOQ card, but with greater support, better product range, and more extensive national and international systems,” Liddy said of the deal in 2007.
However, as Anton found out, the Citibank-provided BOQ credit card doesn’t offer thesame advantages as a BOQ card would have, as it can’t be used with BankLink because it’s a service provided by Citibank.
“I contacted Citibank to see if I could get BankLink from them, but because they don’t hold the account they’re not able to offer this service to me,” Anton told us, adding, “I get the feeling they have no intention to even try to resolve this issue, either.”
For Anton and, we imagine, many other business owners who bank with BOQ, this adds upwards of three hours to his reconciliation process using what he calls “half technology”.
Issues with the NAB
But BOQ isn’t alone. The National Australia Bank requires businesses to have a debit card account that’s separate to their business account, requiring the business owner to make time-consuming journal entries in MYOB each time they transfer money from their business account to the account attached to their debit card.
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For business owners, selecting the right bank account for your business is a decision you should make wisely. Make sure you think about how you intend to use your account and do your research before settling on any particular bank. Be extra certain to find out if your bank offers the Bank Link service and how it will work with your account, so you can save yourself the hassle of journal entries and manual reconciliation.
Thanks again to Anton who shared his story with us. If your have a story you’d like to share with us, please let us know in the comments or get in touch.
You can access us using any browser and a PC or Mac.
At EzyLearn we are commonly asked the question, “Can I still take the MYOB training course if I used a Mac computer?” We’re only too pleased to report that, unlike the Australian Taxation Office — which ignored Mac users for the better part of a decade — at EzyLearn you can use a Mac with all of our training courses.
Accessible to Any Browser
Our training courses are all delivered using our online learning management system, which is accessed by any web browser. Whether you use Internet Explorer, Safari, Firefox, Google Chrome and so on, you can access our training courses at anytime, from any computer.
Once you’re enrolled in one of our online training courses, you can then access our course content using a username and password to login to our online learning management system — unlike other training courses, you do not need to download any software to access our coursework.
Workbooks in PDF
The workbooks for each course are created in a PDF format that can be downloaded to any computer — and printed off if you so wish; all of our online training videos are compatible with any web browser; and any tests or exams can also be completed online.
If you’re taking our MYOB training course, we do recommend that you download a free trial of the MYOB software, which you can use to test your knowledge as your progress through the course; the MYOB free trial software can be downloaded from the MYOB website.
Why Online?
Part of the reason we offer our training courses online is because we wanted to offer students the flexibility of completing our courses when and where it suited them; offering training courses in a cross-platform format, accessible from any computer, regardless of operating system, makes the learning process even more flexible for you.
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So whether you’re using an IBM or a Mac — EzyLearn does not discriminate! If you’d like to enrol in our MYOB training course, you can do so here; for a comprehensive list of all our other training courses, click here.
Avon and Amway rely on independent business owners to market their products to their network of friends and family.
In a previous post we talked about your own online business opportunity and how you can buy EzyLearn enrolment vouchers for our MYOB training courses at wholesale price, that you can then sell on to your own clients and contacts at retail price. We have sold enrolment vouchers to other training organisations for some time, but it also presents an opportunity for bookkeepers to expand their services to include training for their clients. If you’re wondering why someone would want to sell another business’ products or service, then take a look at one of the most successful multi-level marketing businesses, which relies on people to do just that: Amway.
Amway: Topping $10 Billion
Founded in 1959, Amway is one of the worlds oldest and most prosperous multi-level marketing companies. Like other well-known multi-level marketing businesses such as Avon and Tupperware, Amway utilises a workforce of distributors (known as independent business owners, or IBOs), who directly market the Amway products to their own network of friends and contacts; Amway expands its network of distributors by encouraging their IBOs to recruit and train new people into the Amway business for which the IBO receives a fee.
IBOs purchase Amway products at wholesale prices, and then sell those products at the recommended retail price; the difference is the IBO’s to keep, and in many ways, the Amway business model isn’t that different from your typical bricks-and-mortar business that stocks and sells the products of other companies.
For years the success of the Amway business model relied entirely upon IBOs developing and building their own network of clients, to whom they sold the Amway products. If you’re familiar with the catchphrase, “Ding dong, Avon calling” this pretty much encapsulates how Amway, Avon and the distributors of many other multi-level marketing businesses, won and retained their customers — pounding the pavement and ringing doorbells.
And it was a pretty successful business model, too. According to Forbes, Amway’s revenue in 2012 had reached $10.9 billion worldwide, making them the twenty-fifth largest private company in America; in Australia and the Asia Pacific, Amway’s revenues totalled more than AUD$198 million, while the number of distributors topped more than 100,000 in Australia, alone.
Social Media to Target the Younger Generations
In 2010, however, Amway saw an opportunity to use Facebook, Twitter and other social media platforms to expand their reach. As a business that relies on typical social networks to grow and develop their customer base, utilising social media to grow and develop their customer base online, made sense.
Where other organisations weren’t quite sure what to do with Facebook, Amway did as they had always done: cultivated good relationships with their customers. Their goal was to target a younger demographic that was not the typical Amway customer. Because social media platforms like Facebook naturally skew to a younger demographic, Amway’s decision to include social media in their marketing strategies paid off.
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If you’re already working as a bookkeeper, you can expand your range of services and pick up some extra revenue in the process by selling EzyLearn’s enrolment vouchers. Contact us to find out more.
Now that you’ve created your training content and it’s ready to be uploaded onto our learning management system, you need to create a way for people to enrol in your training course, which is accessible from a website.
How to Enrol People in Your Training Course
The easiest way to enrol your staff is to create an online enrolment form that either links to our learning management system where the person is automatically enrolled, or a more basic enrolment form that requires someone to manually enter the person’s details into our learning management system. The option you choose is largely dependent on the size of your organisation.
There are plenty of web-based form builders available that you can use to create your enrolment form, each varying in features and flexibility. If you’re looking for something that’s free, the Google Apps marketplace offers some fairly basic form-building software; there’s also Wufoo, which counts micro-blogging site, Twitter as one of its clients (along with us at EzyLearn!); if you’re looking for optimum flexibility, however, try Formsite.
Once you’ve created an enrolment form, you can use that same form-building software to create the exam your staff will need to complete in order to pass their induction training. It’s best to use a multiple-choice format for your exam, and try to keep the questions as simple as possible — in a real-world scenario, a person will need to respond to a potential safety risk quickly, so you want them to be as prepared as possible.
Have People Had the Requisite Training? Why You Need a Credentialing System
If your organisation has a lot of contractors coming and going on a daily basis, it may be necessary to have a credentialing system on your site. A credentialing system requires visitors to sign in upon arrival at your site to verify whether they’ve had the necessary WHS training.
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EzyLearn has recently partnered with EzyAccess to provide a suite of options in the area of WHS training. This means that we can provide businesses with the means to induct and train their own staff and also verify and credential visitors to their site.
For more information on how EzyLearn can help your business with your WHS needs, contact us.
If you employ staff, whether they are contractors or consultants, WHS training should be a major priority for your business. Providing your staff with online induction training is the easiest way to ensure your training materials are correct and up-to-date.
Create Training Videos
Because everyone’s learning style is different, we’ve found that the best way to guarantee engagement is to create a training video, which is then complemented with some form of written materials. Here are some of our tips for creating training videos:
Watch the clock: The key to a good training video is length. Try to keep your training videos short and sweet — ideally less than two minutes long — as people are sometimes turned off by the prospect of watching a 15-minute video. Shorter videos also load quicker, which is helpful for people with slow internet connections. For topics that are long, split them up into a combination of videos and written content.
Be engaging: Don’t just set up a camera tripod and film yourself writing on a white board — there is a reason so many people fall asleep during university lectures! It’s boring! Instead, put together a PowerPoint presentation and record audio over the top or try out some other presentation software, like Prezi.
Pace yourself: The average person can speak 150-160 words per minute (WPM), but for instructional videos you should try to reduce this to about 110 WPM to ensure people are able to grasp all of the information you’re providing. Don’t fall into the trap of speaking too slow, however. Slow-talkers — around the 90-100 WPM mark — project lethargy and can frustrate listeners. Given the choice, most people prefer a fast-talker — like President John F Kennedy, who was notorious for topping 200 WPM — than a slow-talker.
Don’t be afraid to go off script: Having a script is important, but scripts are rigid and boring. Run through your script a few times before you record your audio to iron out any clunky parts. It’s good to remember that people don’t speak the way they read, so you should avoid sentences that are too verbose, which stops the narration from flowing fluidly. As for those awkward pauses while you’re trying to find your place in your script: they’re annoying! Don’t be afraid to ad lib!
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If you’re interested in finding out how EzyLearn can help you provide your WHS training material online, contact us.
There are some very real practical reasons for not naming your resume file, “resume”.
When applying for a job, there are perhaps only two things most job seekers pay any attention to – the impressiveness of their CV and whether their cover letter is equally impressive, which is fine; CVs do have to be impressive, after all. In fact, if you’re looking for tips on crafting a good CV or cover letter, try reading our posts on both topics – one from the horse’s mouth, well actually that of a recruiter, who shares tips on what will get your CV noticed and another outlines the vital importance of covering letters. But the truth is, many people are still sloppy when it comes to their CVs.
Making a Good, Nay, Great First Impression
When you’re applying for a job, you’ve got to put your best foot forward. Most people know this, which is why they spend hours toiling over their resumes and then spend more hours laboriously constructing sentences that are neither ambiguous, nor too forthright, either; lest it leave the recruiter or hiring manager without any questions that could be answered in an interview.
Once we’re asked to come in for an interview, we make sure to wear our fancy interview threads and our best attitude – in short, we turn on the best version of ourselves. It’s about first impressions, after all, and everyone knows this. It’s so basic that all these things serve to do is weed out the tyre-kickers from the real contenders.
A Tougher Market
But in today’s job market the number of real contenders have increased markedly, while opportunities have remained the same, if not decreased in the years since the GFC. Standing out from your competition requires something extra – it could be something like showing a commitment to continuing professional development by taking a short course like many students of our MYOB training courses have done.
It could also be something as simple as demonstrating attention to detail – an important attribute to have if you’re applying for a job as a bookkeeper or an administration assistant, one would assume. Certainly, if I’m looking to hire a new staff member and I’ve had piles of CVs delivered to my inbox from Seek or Gumtree, finicky things like the filename of a person’s CV are things I look at.
If I receive a resume from someone simply saved as “resume” it’s generally safe to say that this person shows little attention to detail. More often than not, I open the file to find something off – poor formatting, spelling mistakes, terrible grammar, and the like. Sometimes this isn’t the case, and I certainly wouldn’t disregard a perfectly good candidate over something like this, but I’ve still made a note of it.
Think of the Interviewer
But there are practical considerations to this, too. Often, I’ll want to forward a couple of CVs onto another staff member to get their input, usually mentioning which candidate I think seems promising in my email. But emailing several CVs all saved as “resume” means the recipient will have to open each file to see if it corresponds to the applicant I was referring to – kind of annoying, particularly for the time-strapped recruiter.
It also makes saving the files on my computer difficult; plus there’s the chance that I could accidentally overwrite your CV with another candidate’s because they each have the same filename. Consequently, you’re not getting a phone call about an interview. All that time you spent on your CV was just negated in less than two seconds when I accidentally clicked ‘yes’ in response to the “‘resume.doc’ already exists. Do you want to replace it?” warning.
Saving your CV with your name and the job title you’re applying for doesn’t just show your attention to detail, it also makes it easy for recruiters and hiring managers – who are often advertising for more than one position – to identify who you are and the job you’re applying for, giving you a much great shot at being called in for an interview.
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Don’t risk your CV getting lost over something as simple as a filename – and if you’re not that attentive to detail, then start! It’s an important attribute to possess, because it means employers can trust that you’ll do your job right, which is why we’re hiring you in the first place. You might also consider getting some help writing your resume and learning how to use Microsoft Word to edit your resume if you need to. If you want to look at starting your own independent contracting business try the Small Business Management and StartUp Course.
You’ll stand out by becoming ICB certified and a registered BAS agent.
Many of the students who take our MYOB training course in order to start their own bookkeeping business wish to then become certified with the Institute of Certified Bookkeepers (ICB).
How to Get ICB Stamp of Approval
Since 2006 the ICB has had a set of requirements bookkeepers must meet before they are permitted the ICB stamp of approval. Among these requirements – which also include possessing a Certificate IV in Financial Services (Bookkeeping) and personal indemnity insurance – all bookkeepers seeking to become certified with the ICB must possess a minimum of two years’ working experience.
For many bookkeepers starting out, getting that two years experience is a tough hurdle, particularly since the vast majority of bookkeepers in Australia are, according to General Manager of the ICB, Rick van Dyk, “independent sole traders”. “That’s why the ICB holds networking events at 59 locations around the country,” Rick says. “Because the best way to get the experience you need to become an ICB certified bookkeeper is to network with other bookkeepers.”
The ICB also holds online webinars each month, but Rick recommends attending networking events in person, because it provides you with more opportunity to network and get to know other bookkeepers.
Good Ways to Gain New Business
While it may seem like a lot of hoops to jump through in order to obtain membership to an organisation that’s voluntary, being an ICB certified bookkeeper does set you apart from the many other bookkeepers; it’s also a way of gaining new business, as the ICB is often the first port-of-call for many businesses looking for a contract bookkeeper.
But Rick van Dyk says that if your really want to stand out as a contract bookkeeper, become a registered BAS agent. “If you’re a contracting bookkeeper, you can look after a client’s data entry and do their reconciliation, but you’re not allowed to print any of the reports and advise your client on figures and so forth, as that contravenes the Act,”
Rick explains. There are currently about 9000 registered BAS agents in Australia, so there’s plenty of opportunity for bookkeepers to enter into this field by becoming a registered BAS agent with the Tax Practitioners Board.
Rick also offers this last piece of advice to budding bookkeepers-to-be: “Learn to use Excel; Excel still plays a very important part of the bookkeeper’s role, so it’s important bookkeepers know how to use it – fluently.”
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You can find more information about out MYOB course here or our Excel course here. Alternatively, if you’d like more information about becoming certified by the ICB, visit their website.
There are many benefits to creating your website with WordPress – and Google loves it too.
Although our flagship training course is our online MYOB training course, EzyLearn also offers a number of other training courses, such as our Small Business Management Course and our WordPress Design Course. WordPress has become one of the most popular free and open-source content management systems in the world and is used by nearly 19 percent of the top 10 million websites, according to Forbes magazine.
WordPress Benefits
What makes WordPress so popular, especially among small businesses, is that you can edit and update content whenever you like. You can select from a number of pre-existing themes, or install a custom-made theme to use for your website. There are also a number of plugins available to WordPress, like Google Analytics, which allows you to track and analyse the traffic visiting your site.
Until far too recently, creating a website for your business was often a costly and daunting exercise. While large organisations typically had in-house web developers and SEO experts, many small businesses retained the services of external web developers.
If you didn’t need to make any changes to your website, this was usually fine. Your web designer would create your website and it was all systems go. But as Google has changed the algorithms that are used to index websites, preferring web pages that are constantly updated, it’s become more necessary to update your website — and often — in order to appear relevant to Google.
The Need to be Googled
Google, the verb, was added to the Oxford English Dictionary in 2006, and is defined as “using the Google search engine to obtain information about something or someone on the World Wide Web.” Thus, it’s necessary to ensure your website appears in Google, so people can google you.
To do this you need to update your content, and frequently. This could involve creating new web pages, or regularly maintaining a blog. However, paying a web designer to upload and publish new content on website on a daily basis is not cost-effective, which is why WordPress has become so popular.
But there are other practical reasons to create and manage your own WordPress website. If you change your business address, or telephone number, you can quickly and easily update those details immediately — rather than waiting until your web designer has the time.
You’d be surprised how many businesses show their incorrect building address or telephone numbers on their websites, because they don’t have an easily updated website. And for each customer who calls, or can’t find that business at their address, that’s a customer they’ve lost to their competitor.
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If your business’ website is not currently easy-to-update, consider using one of the world’s most popular content management systems, and take our WordPress training course today.
Plan from the outset where you want your business to go.
Perhaps to some it sounds a little pessimistic to talk about having an exit strategy for a business you haven’t yet started, however, an exit strategy is actually a very wise move. We talk all about the things you need to consider when starting a business in our Small Business Management Course, but of equal importance is how you’ll end the business, which is something you need to consider when writing your Business Plan.
How Will You End It All?
Knowing how you’ll exit your business when the time comes will determine a framework for how you’ll set up your business up in the first place. This could involve creating a name for your business, rather than using your own name, so that you can sell your business later without having to relinquish your right to use your own name.
Exit strategies have never been more important than they are today when it’s not uncommon for a start-up to be sold maybe two or three years after its inception. Take Flickr, the image hosting website, as an example of case in point; it was only 18 months old when it was sold to Yahoo! for $30 million in 2005.
Three Key Reasons to Have an Exit Strategy
We spoke to our network of fellow entrepreneurs and business owners recently, and they gave us three reasons every business should have an exit strategy.
1. It gives you a roadmap: Mark Darling of Sip Water says: “Begin with the end in mind.” Operating a business without an exit strategy is like going on a road trip without taking a map. “How are you going to get there if you don’t know where there is?” The smaller things tend to fall into place much more easily when the bigger things have been decided.
2. It’s motivating: “When you’re working towards a specific goal, it really helps you to stay motivated on those days when everything seems to be going wrong,” says Vic Cherikoff of Australian Functional Foods. Your exit strategy helps you to put certain problems in perspective.
3. Get the best sale price: “Knowing when and how you will sell your business can help you think about what you need to do to maximise your business’s value,” explains Robert Crane of CIA OPS. Without an exit strategy, you may find yourself accepting fire sale prices just because you want to exit your business quickly. Having an exit strategy helps you avoid this.
Having an exit strategy is just as important as having a start-up strategy. But that doesn’t mean you have to follow it down to the letter. Like most things in life, often the best-laid plans don’t actually go to plan, but having a framework to work off will help to make your business more successful and ultimately, more profitable in the long run.
You can find out more about writing a business plan in our Small Business Management Course by clicking here.
Choosing a business name that is Google-friendly is important.
Our Small Business Management Course teaches students everything they will need to successfully start and operate their own small business, which includes how to write a business plan. Throughout the duration of the course and particularly, when it comes to writing your business plan, you’ll need to think about what you’ll name your business. So what does make a good business name?
What’s In a Name?
For this post, we spoke to a business owner whose business has a rather distinctive name: CIA OPS’s Principal, Robert Crane. CIA — or Computer Information Agency — OPS is a Sydney-based technology consultancy firm, which focuses on assisting businesses and individuals improve their productivity using technology and smart business practices.
The name CIA OPS perfectly encapsulates everything Robert’s business does — provide his clients with information about computer-related technology, such as how to streamline a business’s processes for use with cloud-based software or training in Microsoft Office 365 — but at the same time, it’s also a conversation piece.
“Everyone’s heard of the CIA, as in the USA’s Central Intelligence Agency,” Robert says. “So when they hear CIA OPS, they immediately ask me more about my business and what we do.”
Interesting – and Easy to Remember
But because the name CIA OPS has already aroused people’s curiosity, they’re more engaged and interested in what Robert has to say. The fact CIA OPS is also easy to remember is another added bonus.
“Even if they forget the ‘OPS’ part,” Robert says, “They always remember the ‘CIA’ part and the fact we work with computers, which makes it really easy for them to find me Google.”
Is it Google-Friendly?
Which brings us to another important consideration you need to make when it comes to thinking of a business name. Thinking of something quirky and interesting which also represents what your business does is one thing, but ensuring it’s Google-friendly is another altogether.
Google has, in many ways, fundamentally changed the way we do business — and as a result, it has changed the way people select their business name, too.
If your business name is too obscure that it becomes too hard to remember, then it won’t work; if it’s too common that it returns hundreds upon hundreds of Google results, it won’t work, either; if it’s too long, too short, too boring — won’t work, won’t work, won’t work.
“You really need to think about what you’ll call your business, because that is one thing that’s hard to go back and change later,” Robert says. Make sure you check to see if the business name you’re thinking of using is being used already, or is too similar to someone else’s — which could land you in hot water, as you will lean in the intellectual property and general law module of our Small Business Management Course.
Robert’s advice: “Avoid names that include the words ‘solutions’ or ‘networking’ — they’re boring, too common, and pretty obvious — you know, all businesses hope to provide some sort of solution, for instance.
“Be original, give your business name some real thought, and test it out on your friends and family first,” Robert advises.
Being that your business name is so important, we recommend that our small business management students start thinking about potential names as soon as they start the course, so than when it comes time to finishing their business plan, they’ll have something in mind.
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If you would like more information about our Small Business Management Course, click here. For information about the other courses we offer at EzyLearn, click here.
We interview Mark Darling about some of the keys to his hugely successful water business.
We recently wrote about the five attributes successful entrepreneurs possess, but one attribute that wasn’t on that list was being hands-on. Our Small Business Management course teaches students all the practical, hands-on skills you need to successfully start and operate a new business, but that hands-on attitude shouldn’t dissipate once your business is up and running.
Why It Pays to Be ‘Hands On’
With that in mind, we recently spoke to Mark Darling, the chief executive officer of Sip Water, a Sydney-based bottled water business, about why business owners should always be hands-on with their businesses. Mark’s history with the bottled water industry has been a long and storied one, but ultimately it’s been about success.
For many years, Mark operated his first bottled water business almost like it was still a small business even though it had grown to become the second largest bottled water company in Australia, behind Neverfail. Even as the large-scale operation that it had become, it was not uncommon for Mark to carry out many of the duties typically not expected of a managing director, like making deliveries to clients.
Eventually Mark’s business caught the attention of another publicly listed company to whom Mark eventually sold it; it was some several years later, that Mark decided to start Sip Water, this time a much smaller operation where Mark still makes water deliveries to his clients to this day.
Why Do What You Can Pay Others to Do?
The reason Mark still makes deliveries: because it makes his business more efficient, and his hands-on approach is something he attributes to the success of all of his businesses. “People often ask me ‘Why don’t you get someone to help you?’” Mark says. “But I always say ‘Well, why would I do that when I don’t need one.’”
Mark says that many business owners often feel they should employ someone to perform work they could really do themselves. “I’m sure it seems unusual for a CEO to make deliveries, but I do it because, this way, I know it’s been done,” Mark explains.
Perhaps this contradicts everything you thought you knew about business, particularly since its often drummed into business owners that in order to prosper they need to delegate; to step away from the smaller things so they can concentrate on the big things.
On this, Mark agrees, but adds: “If I can fit some deliveries into my day without it impacting on the other things I need to do, I will.” The idea is to only hire personnel that are absolutely essential to the running of the business. This keeps your overheads down and your profits up.
Rather than employing an admin person for your business because you feel that as the owner you shouldn’t be doing admin work, ask yourself whether you can conceivablydo the admin. If you can, why hire an admin person?
Often people believe that the larger your team, the more professional your business will seem; the more it will seem like a big business. But some big businesses are like icebergs: they appear a certain way on the surface, but it’s what lurks beneath the surface you need to worry about.
In the case of Mark’s original bottled water business, not long after selling it to a well-known, publicly-listed company — or big business — the core company which purchased it went out of business, taking the business Mark had built down with it.
The Moral Is…
The moral of the story, as Mark sees it, is that his attitude towards running his businesses is right: if you’re hands-on with your business and you know what’s happening with it, then you’ll avoid the calamities that often engulf other businesses: closure due to poor management.
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Our Small Business Management Course teaches students everything they need to know about successfully starting and operating a small business, including payroll, financial planning, and the like. To see our full suite of training courses, click here.
The price you charge for goods or services should always include GST.
We are regualarly refreshing the content of our MYOB training course so that you can benefit from all the new information that is always coming in about being a bookkeeper, running your own bookkeeping business or doing the books for someone else’s business.
If people are left confused as to what your business does, they’ll simply go elsewhere.
In our Small Business Management course, we discuss creating a website for your business — and at EzyLean, we even offer a training course on creating a website using WordPress. We’ve also talked about some of the website “must haves” on this very blog, but one of the things many business owners still get wrong is communicating what exactly their business does.
What Does Your Business Actually Do?
Being able to explain your business in one sentence or less should be like second nature to any business owner, yet I can’t tell you how many times I’ve been on a business’s website and found myself wondering, “What the hell does this business actually do?”
It seems that somewhere, in the midst of worry about design, functionality, load times, conversion rates, and so on, many business owners — large and small; this affliction is not discerning — forget to answer the most basic of questions and often the fundamental reason a person is on their website: What does my business do?
Take a look at your website. Does it clearly state in one sentence or less what your business does? If we use EzyLearn as an example, we could say, EzyLearn is an online training provider. We could even take it one step further and say, EzyLearn is Australia’s largest provider of online training courses, including MYOB, WordPress and Excel.
Both examples are clear, concise and, above all, they entice visitors to spend time on our website. This is important, because if you leave visitors wondering what your business does and whether you offer the services they’re looking for, they’ll give up and go elsewhere.
Your Business Plan’s Executive Summary
This is where the executive summary of your business plan comes into play. The executive summary of your business plan is used to explain what your proposed business will do; in no more than a paragraph you need to be able to convince the reader that your business idea is worthy of their funding, participation or whatever it is you’re seeking of them.
In essence, your executive summary is your elevator pitch. You need to refine this and whittle it down to a short, pithy explanation of your business and your services. Practice on friends and family if you have to and once you’ve got it, put it straight onto your homepage, or an easy-to-access “About Us” page.
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And remember: the thing about the Internet is that it’s great if you know what you’re looking for; but the majority of people don’t. Always craft your copy like you’re communicating with someone who doesn’t know the first thing about your business or the industry, then go from there.
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Xero is a great bookkeeping program for tradies who are on the go and using their phones (or a tablet) all the time. From receipts scanning to creating quotes and invoices, receiving payments and keeping track of project costs.
bookkeepercourse.com.au/produ…
