We’ve come across a great new referral marketing website that will pay you a grand for referring a colleague.
We’ve published numerous posts about referral marketing, which is an invaluable and cost effective way of marketing your business. In particular, we talked about LinkedIn. This is something that I, Steve Slisar, CEO of EzyLearn, am a big believer in — and so is small business marketing guru, Michael Griffiths.
Great customer service is the key to ensuring you always have a happy customer. Providing consistently good customer service and being courteous to people in the way you communicate with them, be they suppliers or contractors, as well as customers, is also highly beneficial to your business in other ways. Continue reading Thanks For Loving Us
You don’t need to be a BAS agent to be a successful and profitable bookkeeper.
The reason many of our students complete our MYOB training courses is because they’re looking for a new job, and so we’re often asked if our MYOB training courses are accredited and whether they come with a certificate.
The answer to this question is a little more complicated than it may seem, and here’s why:
I mentioned in my last post that I will be presenting a Work at Home Seminar at the Reinvent Your Career Expo in
Sydney on 30 and 31 August 2014. We call it the WAH Seminar and I really hope to see some of EzyLearn’s students there. We’ll have a stand there for our soon to be announced Start Up Academy!
Ever since we started offering our MYOB training courses online, thousands of students have enrolled and learned how to become MYOB bookkeepers. Many of those students are mums, who were looking to become skilled in a job they could do from home.
In 2012, we added the Small Business Management and Start-up course to our online training platform, to help students to learn a new set of skills that would help them start their own businesses as independent contractors, so they can earn more money, work their own hours, work closer to home, and spend more time with the kids.
Entrepreneurs are strong-minded individuals – but we’ve found there are at least 5 other qualities they tend to possess that leads to their business success.
This is a perfectly understandable sentiment — but it’s not necessarily conducive to making a small business work.
Entrepreneurs are known to be people who manage starting up and/or bringing to fruition their own businesses and ventures, but entrepreneurs are a certain breed and as many find out the hard way, self-employment is not for everyone. Continue reading So You Think You Can Be an Entrepreneur?
Michael Griffiths is holding a series of referral marketing workshops in Sydney.
When you start a new business, it’s incredibly important that you consider how you’re going to market your business to gain new customers. We cover the more traditional marketing strategies in our Small Business Management course, such as print advertising and even Google Adwords, but you shouldn’t only focus on these methods of marketing, as there are other, more powerful ways to market your business to customers.
I’ve written about referral marketing on this blog before, where I said that having a blog was a very effective way of getting people to talk about your business. If you frequently publish blog posts that your readers find valuable, they’re more likely to refer you on to their contacts. This is a form of referral marketing.
Have LinkedIn?, Need a Website?
Some people use their blog as a way to drive traffic to their website, but if you have a LinkedIn profile, I would say you don’t even need a website, since LinkedIn already gathers your professional information and then recommends you to other LinkedIn users with similar interests and professional experience.
I used to have my own personal website at the domain www.slisar.com.au, where I used to write and publish blog posts. I wrote a couple of blogs on it and tried to make myself seem amazing. After all, I had this domain and I thought, what on earth will I do with it if I don’t fill it up with stuff about me?
Sometime later I discovered the benefits of a LinkedIn profile, and I did away with my personal website. Now if you type in my domain name it directs to my LinkedIn profile (feel free to try it and connect with me, if you’d like) where you can see my online resume.
For many independent contractors – home-based bookkeepers, virtual assistants, etc – this is all you need to get started working in the digital age. You can still keep a blog, just as I do with the EzyLearn blog, which is connected to my LinkedIn profile so that when I write something, my LinkedIn connections can read it, like it, and start a conversation about it.
However, I probably don’t use LinkedIn as much as I should, but someone who does is Michael Griffiths, a small business marketing guru. He has helped companies with their online marketing for several years, and with a background in sports coaching, it’s little wonder he started teaching people about online marketing.
He now mostly focuses on referral marketing, and LinkedIn is a powerful tool he uses a lot. In fact, he’s created a training workshop that’s being held this coming Tuesday, August 19 in Milsons Point (in Sydney). That only leaves you with a few days to register, but if you’re serious about finding new ways to market and grow your business, it’s worth it.
Otherwise, if you don’t think you can make it on Tuesday, he’s holding another workshop in November. To register or find out more about Michael Griffiths’ referral marketing workshop click here.
Free Video: Michael Griffiths explaining the benefits of having a live and active website
Here’s a video of Michael talking about the value of having a blog and an active website that is regularly updated with new content. When you hear Michael in action during a presentation you realised how freely he shares his knowledge and experiences, enjoy.
If you’re working as a contractor and using an Australian business number (ABN), rather than a tax file number (TFN), you’re self-employed, and this means you will need to invoice your customers for the products or services you provide in order to get paid.
If you’ve only ever worked as an employee before, you’re probably used to being able to set your clock to payday, but unfortunately this isn’t often the case when you’re a contractor.
Getting paid late — or worse, not at all! — can seriously affect your cash-flow, and in turn, affect the success of your business, which is why we cover things like financial planning in our Small Business Management and Start Up Course.
Show Me the Money: A thorough understanding of how to use Google can help you – and your business – earn more.
We’ve been writing about referral marketing a lot lately, and in a recent post about marketing action plans, we talked about why you should include referral marketing and/or networking as a marketing strategy in your marketing plan.
That may seem silly to some people, since networking doesn’t always translate to sales straight away, but we’ve discovered another reason why you should include it in your marketing plan: Google!Continue reading Is Google Your Sugar Daddy?
With a Marketing Action Plan, you’ll be able to isolate which marketing strategies are working best for your small business.
In the marketing module of our Small Business Management course, our students learn about marketing action plans, and throughout the course come to create their own marketing plan for their soon-to-be business.
It may be difficult at times, but it really does pay to be nice in small business.
In our Small Business Management Course, you learn all about starting and managing a small business. One thing we don’t teach, however, is customer service.
In fact, it’s often said that the golden rule of customer service is that the customer is always right, even when they’re wrong.
The internet has changed the way we do many things. It’s changed the way we bank, communicate and work, but if there’s one thing it’s almost entirely revolutionised it’s the way we shop — particularly the way we shop for professional services. Continue reading Pricing: Are You Being a Con Artist Without Knowing It?
If you’re often apologising to clients because you can’t keep up with the work, you may be over-promising.
Maybe this sounds familiar: one of your clients has been calling you about a job you said you would do. You’ve been dodging their calls, because you haven’t had time to do it. Eventually they email, so you send one back. It begins: “Sorry, I’ve been really busy lately…” or “Sorry, I haven’t had a chance to…” “Sorry…” “Sorry…” “Sorry…” Continue reading Business Efficiency: Have You Said Sorry Today?
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Xero is a great bookkeeping program for tradies who are on the go and using their phones (or a tablet) all the time. From receipts scanning to creating quotes and invoices, receiving payments and keeping track of project costs.
bookkeepercourse.com.au/produ…
