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Are Google Ads “sponsored” Listings Better Than Organic Search Results?

Did you know that Google earns between $1.50 and $7.00 for EVERY click that you make on a paid ad for Bookkeeping Courses ads? Per Click.

But you can’t just keep clicking on ads because Google limits the number of clicks from the same person/computer/ip address device etc.

Did you also know that some companies can work the Google Ads system and have more than one sponsored ad on a Google Results page? Is it fair? Are they the best solution? Do they end up costing more money?

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US Xero Competitor Missed $40M in Pay Cheques

US Xero payroll competitor Patriot Offers Advanced Payroll Features - Online Bookkeeping Courses - EzyLearn

This is a tough time for accounting software firms because they’re competing head-to head for new clients at the end of the financial year. Some are offering $1/month for 6 months (like BillCue), 50% discounts, 12 month low monthly rates etc.

The competition is so fierce between accounting software companies that most of them promote what they see as the biggest difference and reason to change.

I was surprised to discover the Xero even compared themselves to Hnry (the full service accounting software, accountant and payment service) at their own website. The more research I do the more comparisons I find at most software company websites.

Some of these software companies are startups with nowhere near the cash of market leaders like Xero & QuickBooks and one of the US based accounting software companies wasn’t able to process $40M in payroll payments in March 2023.

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1$ per month alternative to Xero just for invoices and daily transactions

If you are looking for computerised, online accounting software now is a great time. Just doing a Google search for comparisons between MYOB and Xero will reveal a flurry of ads to capture your attention.

Many micro businesses with one main worker/contractor etc just want to keep track of quotes, invoices, purchases and payments and there are some pretty cheap options available – cue… BillCue.

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Xero’s financial report reveals BIG loss but share price pop.

Understanding Financial Reports Training Course - Xero 2023 Write down for Planday but pop in XRO share price - QuickBooks Online, MYOB & Xero Training Courses from EzyLearn

It’s the end the of the financial year and for small businesses that means getting your affairs in order and buying things if you need them so you can claim the business expense this financial year.

Public companies that are listed on the ASX and other stock exchanges around the world report quarterly or half yearly and if you are a business owner or a share investor it’s important to understand how to read financial reports.

An interesting and relevant example is how Xero recently announced a big loss in their recent financial report but their share price sky-rocketed.

Continue reading Xero’s financial report reveals BIG loss but share price pop.
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Mentor Education Liquidation: Students or Creditors, Who’s More Important?

ASQA-How-to-get-a-refund-from-a-Registered-Training-Organisation-like-Mentor-Education-or-Open-Colleges-if-they-go-out-of-business-EzyLearn-MYOB-Xero-Courses

I broke the news about Mentor Education going into administration in March and mentioned some of the implications for existing students who have paid their course fees.

We’ve been contacted by some concerned Mentor Education students to see if we can help them continue their studies and get the qualifications they enrolled for. Students do have options but it looks bleak unless the new buyer lets current students continue their studies, assesses them and provide them with evidence of their competency.

Sadly for Mentor students the big question is WHO is going to help them?

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Xero vs HNRY + Thriday + Rounded + Parpera

Unlike HNRY Xero doesn't offer bank accounts that deducted Tax and GST payments for you - Online Xero Training Courses & Support

Would you sign up to a Xero controlled back account? Would you let Xero become your accountant or tax agent to the Australian Taxation Office (ATO)?

Does that sound strange? Imagine if Xero managed your bank account for you and made sure that all your taxes were paid for automatically BEFORE allowing you to receive your pay.

Doesn’t that “sort of” happen already with Single Touch Payroll?

If Xero had their own accountants would you go with a Xero accountant for your own business?

Continue reading Xero vs HNRY + Thriday + Rounded + Parpera
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Poof! – and Mentor Education is gone – Oops, page not found, then Inspire Education Type Message

Only 404 errors for Xero & MYOB Courses from the Career Academy at Mentor Education website before shut down - EzyLearn Online Bookkeeping Courses

If you’ve been following what is going on with Mentor Education and my article about what happens when a company goes through voluntary administration you’ll know that Mentor was spending a lot of money on advertising courses which they hadn’t normally promoted in the past – short courses in MYOB & Xero & Payroll.

Mentor Education was a big success and quite a large RTO (Registered Training Organisation) that offered many different Cert IV and higher qualifications on their “scope”. This included the Cert IV in Bookkeeping and Accounting.

As soon as they went into administration I noticed a couple big changes.

Continue reading Poof! – and Mentor Education is gone – Oops, page not found, then Inspire Education Type Message
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Tips for Cash Flow Forecasting using Xero

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We’re approaching the end of the financial year and everyone will be reading and trying to understand their annual financial reports, particularly if they have outstanding Superannuation to pay (and claim) or they need funding.

I’ve written in the past about how to create a cashflow forecast using Xero and Excel and this post is a summary of good practices and recommendations when it comes to cashflow reporting

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Match these Office Admin & Accounts jobs with the courses to help you get them

Become-confident-using-Microsoft-Office-Excel-Word-PowerPoint-Outlook-online-training-courses

Someone made contact with us to find out which data entry and office admin courses they need to do to get a job using MYOB. It’s logical to want to know which courses will give you the skills for specific jobs so we put these guides together.

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Will Intuit Make Much More Money with MailChimp than QuickBooks?

Mailchimp Email Marketing Training Courses - will Intuit make more money than with accounting software - EzyLearn Career Academy

We use Mailchimp for our email marketing and I had to sit down and have a cup of tea after looking at our recent payment! There was no shock increase in costs or monthly fees and in fact everything is working perfectly but I realised how much money MailChimp make as our customer and prospect list grows in size.

Could you imagine paying extra for Xero or MYOB software just because the number of transactions increased? And I don’t mean a couple dollars extra, I mean double the monthly fee!

I also noticed that MailChimp is now already integrated into the QuickBooks Online software for all businesses to access. Here’s what it looks like.

Continue reading Will Intuit Make Much More Money with MailChimp than QuickBooks?
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Bookkeeping fun? Yeh, nah

failure to lodge penalties how to manage payroll in Excel online training course

I’ve often wondered why EzyLearn has become best know for MYOB & Xero Bookkeeping courses and about the students who need to do a bookkeeping course to find work. It’s not the most exciting of topics really and most students do a MYOB/Xero course because they HAVE TO, not because they want to.

When we we design the outline and case studies for our courses I’ve tried to have some fun with the accounting aspects of a business. I’m not sure about you but the best part of starting a new business is the beginning when everything is new and shiny!

Continue reading Bookkeeping fun? Yeh, nah
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Business Owners Learn MYOB & Xero with EzyLearn ANSWERS

Many accounts are affected when you pay an employee - Journal Entries - MYOB & Xero Bookkeeping Courses - EzyLearn

Business owners who need to learn how to use MYOB and Xero like the added support that is available if they have a question that relates to their own business.

Unlike Job Seekers who choose MYOB and Xero COMPLETE training courses to learn as much as they can about these bookkeeping programs, Business owners often have questions which relate to things they want to resolve in their business.

Most of the questions students have are solved as they progress through the logical order of the courses we’ve created but sometimes things get a little weird.

Continue reading Business Owners Learn MYOB & Xero with EzyLearn ANSWERS
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8 People Can Learn Xero COMPLETE For $88 ea

Corporate training and group discounts for Microsoft Office Excel and MYOB and Xero Training Courses

You read correctly! This is part of our Corporate Training pricing for Bookkeeping Certificate courses in MYOB and Xero. The price is low because it based on volume pricing. The same is true for Group Training prices for Microsoft Office Excel and Word.

You can get a further discount off the Corporate Training prices if you don’t need a Certificate at the end of your training. This option is great for business owners or small businesses who just want to get their team trained up but don’t need the evidence of a Certificate of Completion.

Continue reading 8 People Can Learn Xero COMPLETE For $88 ea
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FREE Training Courses for Career Builders

EzyLearn FREE Student Inclusions with Bookkeeping courses

Are you enrolling into an MYOB or Xero Bookkeeping Course or Microsoft Office Course and are currently employed? You’ll get access to some FREE Student Inclusions when you enrol into a Complete Course or Combination.

EzyLearn’s FREE Student Inclusions give students more value in their careers and the work they do and there is a different offer for you depending on your situation.

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Employment Hero offers $100 if you’ll demo their software

Get $100 Invitation email for attending a demo of Employment Hero - Workforce Management Training Courses

A popular and well funded HR and Payroll software company, which is backed by Seek (yes, the employment site) is offering 100 to “qualified” businesses who agree to participate in a demonstration of their software.

This is an example of what companies need to do today to get in front of their prospects in business to business selling. This company is trying quickly and this tactic reminds me of the kind of marketing tactics that PayPal used to massively grow their user base. It looks like the kind of strategy that Peter Thiel writes about in his book Zero to One.

Continue reading Employment Hero offers $100 if you’ll demo their software