Define what your ideal client looks like and then advertise to capture leads.
When speaking to prospective bookkeeping leads you need to know which questions to ask to see if they are an ideal client for you. Then you need to provide your services efficiently and at a competitive price, invoicing regularly and getting paid promptly.
Join the Bookkeeping Academy
Starting a bookkeeping business enables you to choose your own working hours and perform some, if not all, of your work from home.
QuickBooks, MYOB & Xero Training Courses and Certification will help you achieve your goals while membership to the Bookkeeping Academy will help get you discovered online by local businesses and employers.
We’ve been offering MYOB training courses for a very long time and that’s largely because they have long been the market leader in accounting software.
Sometimes working for no charge at all and outlining where this so (that’s important — people need to be informed that you’re doing something for nothing otherwise they mightn’t know!) discourages hagglers and nuisance clients always looking for a discount at every opportunity. Continue reading Working For Free: Why You Should Give With No Expectations
In our last post about getting bookkeeping clients for free, we mentioned how the Institute of Certified Bookkeepers (the ICB) only adds bookkeepers to its Practice Directory who are Cert IV-qualified. Having a Cert IV qualification in bookkeeping enables you to apply to the Tax Practitioners Board to become certified to provide BAS services to your clients.
Only Needed for Lodgement of BAS
However, most of the work carried out by a BAS agent is work that can be completed by a bookkeeper without a Cert IV; it’s just that only registered BAS agents can lodge a BAS return for their client.
So if you’ve completed our LIFETIME access MYOB Training Course with the certificate option, contact us today to arrange to have your profile placed on the MYOB Bookkeeper Directory.
At EzyLearn we’re passionate about helping our students start their own bookkeeping businesses — it’s why we offer a suite of training courses to help you hone and develop the skills you need to start your own bookkeeping business. But we’re even more passionate about helping those people and businesses succeed long after they first start trading.
Two-Way, Trusting Relationships with Your Bookkeeping Clients
The key to your success as a business owner is having a pool of customers who need and value your work just as much as you need and value their business. This two-way relationship helps to establish trust; the foundation of every successful business relationship.
But sometimes finding these customers is difficult, even if you’ve been in business for some time already. This is where EzyLearn can help.
The MYOB Bookkeeper Directory: Connecting Bookkeepers with Clients
Each time a business is looking for a bookkeeper whose skills or location matches your profile they can make contact with the MYOB Bookkeeper Directory team, who will vet those businesses before putting them in contact with you.
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For EzyLearn students who have completed our MYOB training course, paid for lifetime access and receipt of the certificate, we are offering you a free 12-month membership to the MYOB Bookkeeper Directory. (Membership fees are usually $97/12 months.)
At EzyLearn we offer a handful of online training courses: Microsoft Office (Excel, Word, PowerPoint and Outlook), MYOB Accounting, and WordPress website design and blogging. There are many companies who promote courses online and that’s just what they do — promote courses online — but we try to be a little different.
Here’s why:
We offer only a handful of courses and we do them very well
Our courses come with LIFETIME Membership
As a student you receive fresh, new content without paying extra
Where possible, we provide real life exercise files so you can work with the software.
Our Online Community
Our experience with thousands of students has taught us that some students need more interaction than just the videos. They also like to bounce off other people to better understand the software they are learning.
That’s why we provide our Student Community and Tutor Support — to provide our students with the ability to communicate with fellow students, as well as ask questions of our experienced community moderators. It’s like having your own tutor that you can ask questions to who can provide quality answers based on their own experience in their relative industries.
Our students range from job seekers to small business owners and existing bookkeepers wanting to learn more, to accountants who may be thinking of leaving the corporate world and setting up a small business for themselves (or even seeking greater work-life balance).
Qualified Moderators
Our student support community is moderated by our MYOB Bookkeeper and Registered BAS agent, giving students the benefit of both communication with other course attendees (to socialise and to learn) as well as obtain answers to specific questions.
Annual Membership
Our Student Community and Tutor Support is provided on a yearly membership basis and you can continue or opt-out as you please each year. The service is available to existing EzyLearn students or new students enrolling into any one of our courses.
In a previous post we wrote about business bank accounts. Some banks, even though they offer business accounts, aren’t actually all that business friendly, and this can sometimes add hours to your bookkeeping and reconciliation processes.
Not all Business Accounts are Created Equal
If you’re starting a new business and going to open a business account, we recommend you do your research and shop around, because not all accounts are the same.
Some business accounts integrate nicely with your accounting software, while others, like a Bank of Queensland account, for example, does not because they transferred their credit card service to Citibank, preventing integration with the Banklink feature of MYOB.
Other business accounts don’t allow businesses to have a Visa or MasterCard debit card attached to their business account and only allow businesses to make online purchases using their own money.
Business owners can only use a linked credit card to make online purchases or a separate debit card. Either option still results in additional journal entries in your accounting software.
End of Financial Year – Best Time to Get Business Friendly
If you’ve been battling with your current bank, now that we’re approaching the end of the 2013/14 financial year, it might be the time to consider moving your accounts elsewhere so you can start afresh come July 1.
Or perhaps it’s not your bank that’s playing havoc with your bookkeeping – perhaps it’s your bookkeeping software. As we approach a new financial year, it might be a good time to consider switching your account keeping software to MYOB, or something simpler, like Xero (we have written in the past comparing the two).
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At EzyLearn, we provide a range of training courses for a number of different accounting programs from the basic Reach Accounting to the more sophisticated MYOB. For more information on our training courses, visit our website.
Our MYOB training courses are more than just training course in software. They also function as a quasi induction to the life of a bookkeeper, in that they train you in the day-to-day processes and procedures of a bookkeeper as well.
Even though you still need to have completed a Certificate IV in bookkeeping to become a registered BAS agent, you can still provide clients with basic bookkeeping services if you’ve done our MYOB training course.
Quizzes and Knowledge Reviews
The MYOB workbooks provided in the training courses contain practical exercises that students can complete to familiarise themselves with the software, which they are then later tested on to through a series of quizzes and knowledge reviews.
By the time you’ve completed our MYOB training course, you’ll be proficient not just in the MYOB software, but also in the day-to-day of a professional bookkeeper.
Some of our previous students are already business owners themselves and our MYOB courses provide them with the necessary skills to take care of the data entry and bookkeeping for their own business.
An Entry Point to Your Home-Based Business
But a good many more of our students also use our MYOB courses as an entry point to starting their own home-based bookkeeping business, providing other businesses with data entry while they’re completing a Cert IV in bookkeeping.
This is a great way to familiarise yourself with the bookkeeping process while you’re still learning, and even help you to network with accountants who could later help you become certified with the Institute of Certified Bookkeepers and supervise your work.
We also offer a Small Business Management Course to help those people thinking of starting a home-based bookkeeping business develop a business plan, carry out marketing activities report on financial activity, and so forth. Currently we’re offering this course for just $897 (for a short time only!).
The word ‘induction’ has many uses, which can make it rather subjective. It can refer to the time interval between the cause and the first measurable effect in an experiment; it can refer to stimulating the process of childbirth; it can refer to a rite of passage or ritual event, like a Bar of Bat Mitzvah; even our MYOB training courses act as a kind of quasi induction into the world of bookkeeping.
Exposure to Real-World Scenarios
Even though our MYOB courses are primarily teaching you how to use an accounting software package, we deliberately created training courses that would expose our students to real-world bookkeeping scenarios, so they would properly understand the software.
When you complete the day-to-day transactions module of our MYOB course you’re taught how to receive money and pay bills, record a cash-sale, settle credits and returns, and analyse payable, among other things.
Each module within our MYOB training courses teaches you a fundamental aspect within the whole bookkeeping process, and in that way our courses act like an induction into the role of a bookkeeper.
Inducting You as a Bookkeeper
An induction helps to give a person a basic understanding of what to expect of a particular situation or circumstance. In the instance of our MYOB courses, we’re helping you to understand what is expected of you as a bookkeeper, and what you should expect in turn.
Many organisations provide new employees with induction training to help them understand how the business operates, and to keep their existing staff up-to-date with changing policies and procedures – such as work, health and safety.
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As Australia’s leading provider of online training courses, EzyLearn has recently ventured into providing companies and organisations with the facilities to provide their staff with online induction training.
If you’d like to learn more about the kinds of induction programs you can offer your staff, visit our website or request a quote.
Whether you’re a bookkeeper or business owner, if there’s one thing we probably all have a shared hatred of — it’s filing. Filing is the little task we always put off, until eventually we can’t find anything through the sea of paper and receipts cluttering our offices.
This wouldn’t be so bad if filing wasn’t such an important part of a business.
In a previous post we talked about your own online business opportunity and how you can buy EzyLearn enrolment vouchers for our MYOB training courses at wholesale price, that you can then sell on to your own clients and contacts at retail price. We have sold enrolment vouchers to other training organisations for some time, but it also presents an opportunity for bookkeepers to expand their services to include training for their clients. If you’re wondering why someone would want to sell another business’ products or service, then take a look at one of the most successful multi-level marketing businesses, which relies on people to do just that: Amway.
Amway: Topping $10 Billion
Founded in 1959, Amway is one of the worlds oldest and most prosperous multi-level marketing companies. Like other well-known multi-level marketing businesses such as Avon and Tupperware, Amway utilises a workforce of distributors (known as independent business owners, or IBOs), who directly market the Amway products to their own network of friends and contacts; Amway expands its network of distributors by encouraging their IBOs to recruit and train new people into the Amway business for which the IBO receives a fee.
IBOs purchase Amway products at wholesale prices, and then sell those products at the recommended retail price; the difference is the IBO’s to keep, and in many ways, the Amway business model isn’t that different from your typical bricks-and-mortar business that stocks and sells the products of other companies.
For years the success of the Amway business model relied entirely upon IBOs developing and building their own network of clients, to whom they sold the Amway products. If you’re familiar with the catchphrase, “Ding dong, Avon calling” this pretty much encapsulates how Amway, Avon and the distributors of many other multi-level marketing businesses, won and retained their customers — pounding the pavement and ringing doorbells.
And it was a pretty successful business model, too. According to Forbes, Amway’s revenue in 2012 had reached $10.9 billion worldwide, making them the twenty-fifth largest private company in America; in Australia and the Asia Pacific, Amway’s revenues totalled more than AUD$198 million, while the number of distributors topped more than 100,000 in Australia, alone.
Social Media to Target the Younger Generations
In 2010, however, Amway saw an opportunity to use Facebook, Twitter and other social media platforms to expand their reach. As a business that relies on typical social networks to grow and develop their customer base, utilising social media to grow and develop their customer base online, made sense.
Where other organisations weren’t quite sure what to do with Facebook, Amway did as they had always done: cultivated good relationships with their customers. Their goal was to target a younger demographic that was not the typical Amway customer. Because social media platforms like Facebook naturally skew to a younger demographic, Amway’s decision to include social media in their marketing strategies paid off.
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If you’re already working as a bookkeeper, you can expand your range of services and pick up some extra revenue in the process by selling EzyLearn’s enrolment vouchers. Contact us to find out more.
Many of the students who take our MYOB training course in order to start their own bookkeeping business wish to then become certified with the Institute of Certified Bookkeepers (ICB).
How to Get ICB Stamp of Approval
Since 2006 the ICB has had a set of requirements bookkeepers must meet before they are permitted the ICB stamp of approval. Among these requirements – which also include possessing a Certificate IV in Financial Services (Bookkeeping) and personal indemnity insurance – all bookkeepers seeking to become certified with the ICB must possess a minimum of two years’ working experience.
For many bookkeepers starting out, getting that two years experience is a tough hurdle, particularly since the vast majority of bookkeepers in Australia are, according to General Manager of the ICB, Rick van Dyk, “independent sole traders”. “That’s why the ICB holds networking events at 59 locations around the country,” Rick says. “Because the best way to get the experience you need to become an ICB certified bookkeeper is to network with other bookkeepers.”
The ICB also holds online webinars each month, but Rick recommends attending networking events in person, because it provides you with more opportunity to network and get to know other bookkeepers.
Good Ways to Gain New Business
While it may seem like a lot of hoops to jump through in order to obtain membership to an organisation that’s voluntary, being an ICB certified bookkeeper does set you apart from the many other bookkeepers; it’s also a way of gaining new business, as the ICB is often the first port-of-call for many businesses looking for a contract bookkeeper.
But Rick van Dyk says that if your really want to stand out as a contract bookkeeper, become a registered BAS agent. “If you’re a contracting bookkeeper, you can look after a client’s data entry and do their reconciliation, but you’re not allowed to print any of the reports and advise your client on figures and so forth, as that contravenes the Act,”
Rick explains. There are currently about 9000 registered BAS agents in Australia, so there’s plenty of opportunity for bookkeepers to enter into this field by becoming a registered BAS agent with the Tax Practitioners Board.
Rick also offers this last piece of advice to budding bookkeepers-to-be: “Learn to use Excel; Excel still plays a very important part of the bookkeeper’s role, so it’s important bookkeepers know how to use it – fluently.”
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You can find more information about out MYOB course here or our Excel course here. Alternatively, if you’d like more information about becoming certified by the ICB, visit their website.
Although our flagship training course is our online MYOB training course, EzyLearn also offers a number of other training courses, such as our Small Business Management Course and our WordPress Design Course. WordPress has become one of the most popular free and open-source content management systems in the world and is used by nearly 19 percent of the top 10 million websites, according to Forbes magazine.
WordPress Benefits
What makes WordPress so popular, especially among small businesses, is that you can edit and update content whenever you like. You can select from a number of pre-existing themes, or install a custom-made theme to use for your website. There are also a number of plugins available to WordPress, like Google Analytics, which allows you to track and analyse the traffic visiting your site.
Until far too recently, creating a website for your business was often a costly and daunting exercise. While large organisations typically had in-house web developers and SEO experts, many small businesses retained the services of external web developers.
If you didn’t need to make any changes to your website, this was usually fine. Your web designer would create your website and it was all systems go. But as Google has changed the algorithms that are used to index websites, preferring web pages that are constantly updated, it’s become more necessary to update your website — and often — in order to appear relevant to Google.
The Need to be Googled
Google, the verb, was added to the Oxford English Dictionary in 2006, and is defined as “using the Google search engine to obtain information about something or someone on the World Wide Web.” Thus, it’s necessary to ensure your website appears in Google, so people can google you.
To do this you need to update your content, and frequently. This could involve creating new web pages, or regularly maintaining a blog. However, paying a web designer to upload and publish new content on website on a daily basis is not cost-effective, which is why WordPress has become so popular.
But there are other practical reasons to create and manage your own WordPress website. If you change your business address, or telephone number, you can quickly and easily update those details immediately — rather than waiting until your web designer has the time.
You’d be surprised how many businesses show their incorrect building address or telephone numbers on their websites, because they don’t have an easily updated website. And for each customer who calls, or can’t find that business at their address, that’s a customer they’ve lost to their competitor.
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If your business’ website is not currently easy-to-update, consider using one of the world’s most popular content management systems, and take our WordPress training course today.
Too many small businesses suffer from cash flow problems, which is why our Small Business Management Course covers financial planning and how to monitor and manage your cash flow through debtor management.
However, few small businesses suffer from poor cash flow because they’re unaware of how to manage their debtors properly.
Rather they suffer poor cash flow because they lack the resources to chase late payers or, as in most cases, they don’t have the time to stay on top of their accounts receivables to ensure their clients don’t become late payers in the first place.
Aussie company, ezyCollect, aims to solve this problem for medium sized companies – here’s how.
We wrote a post last year about a service called Bank Link, which we discovered is being used by a large number of accountants to reduce the amount of data entry involved in bookkeeping. Being that one of our most popular training courses is our MYOB training course and that many of our students are bookkeepers, we wondered what the bank link service would mean for the future of bookkeepers.
Bookkeepers Still Vital!
As it happens, we don’t believe that the BankLink service will make the role of the bookkeeper redundant, given that there is so much more to be being a bookkeeper than just data entry. In fact, we found that because BankLink eliminates much of the time-consuming data entry process, BankLink should be used by more bookkeepers.
Since the post on BankLink was published, however, we heard from one of our readers who told us that the Bank of Queensland does not provide credit card transactions data through BankLink. We thought this was unusual, so we decided to look into it a little further.
After doing a little digging, we discovered that BankLink is not available to be used with all banking institutions, and Bank of Queensland happens to be one of those institutions. We tried to contact the Bank of Queensland to find out if the BankLink service would be extended to their customers, however, we were unable to reach anyone able to give us any information as to if, and when, this service would be adopted.
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For bookkeepers, or small business owners, even, who are customers of the Bank of Queensland this means that you will still need to enter your credit card transactions into MYOB manually. If you are aware of any other banking institutions that do not provide credit card data though BankLink, we’d love to hear from you — let us know in the comment section below.
If you’ve just returned to work after the Christmas break and it’s feeling like a bit of a drag, you’re not alone. This January, enrolments in our Small Business Management and MYOB Training Courses have been at an all time high, and we think we know why.
After spending weeks as your own boss, deciding how you would spend your days and with whom — and liking it — you’re feeling like maybe this is the year to start your own business and be your own boss for good, right?
But liking being able to decide how to spend your spare time, and actually making a business work are two different things. An entrepreneur is a certain breed of people and self-employment is not something for everyone.
Mental Strength and Positivity
To start your own business you need more than just a great idea, or a passion for the thing you do — you need to be mentally strong so you can face the various disappointments that sometimes come with self-employment and come out the other side.
If you’re mentally strong, you should possess the majority of these attributes:
1. You don’t waste time with self-pity: entrepreneurs don’t have the time to waste feeling sorry for themselves when something doesn’t work out the way they hoped — they emerge from trying situations with self-awareness and gratitude and soldier on even after a failure. Indeed, I’ve heard one successful entrepreneur say that in order to attain his successes, he probably first failed more than anyone he knows.
2. You don’t give away your power: entrepreneurs avoid spending time with people who make them feel inferior because they understand they’re in control of their actions and know that their strength is in their ability to manage the way they respond.
3. You’re excited by change: entrepreneurs embrace change — and in some cases, even seek it out. In fact, becoming complacent is probably one of their biggest fears and so they seek out new challenges regularly.
4. You don’t make the same mistakes over and over: a good entrepreneur takes full responsibility for past behaviour and is willing to learn from mistakes. They don’t repeat the same actions, hoping for a different result.
5. You know the world doesn’t owe you anything: So the economy is bad — that doesn’t mean anyone owes you anything, least of all a living. Entrepreneurs know this; they know that their success is entirely dependent on their drive, ambition and motivation to do well in their lives and careers.
If you feel you’re mentally strong enough to succeed in business, but need a little more direction of the nitty gritty of running a small business, our Small Business Management Course takes you through every aspect of managing a small business and introduces you to successful entrepreneurs and business people.
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Xero is a great bookkeeping program for tradies who are on the go and using their phones (or a tablet) all the time. From receipts scanning to creating quotes and invoices, receiving payments and keeping track of project costs.
bookkeepercourse.com.au/produ…