Category: Bookkeeping Business Marketing

Digital marketing for your bookkeeping business should be centred around your website landing pages. At these pages you should have some lead magnets which appeal to your ideal client and encourages them to pass over their contact details.

The other commonly used work for this is to “opt in” and it means that they are willing to hear from you about your products and services.

When this happens you’ve captured a lead at your website and its now up to what you say and what you offer to convert those leads into clients.

Explore our Bookkeeping Academy Service and Support packages to get your details into our talent pool and get discovered online for Office and Accounting work.

It all starts here:

WordPress websites to get bookkeeping business leads

These articles will help clarify some of your marketing strategies to get more ideal clients.

Posted on July 26, 2023July 27, 2023 by Steve Slisar

How To Get Discovered By Local Employers

Local Awareness Digital Marketing for Bookkeeping Academy members - find a local bookkeeper - EzyLearn

For small businesses bookkeeping isn’t a full time job. It’s often something done by the owner themselves or their partner in life and these people are not usually that good at it – PLUS they’re family and that throws up all sorts of issues and resentments.

Wives, girlfriends, partners and friends are often chosen as the small business bookkeeper because they are either cheap or trustworthy but that isn’t always a good reason to “use” them.

Many bookkeeping jobs are part time, casual or contract jobs because they only require a few hours to a day a week to do and that is why so many students start a bookkeeping business. A big problem with this approach is lack of skills in marketing and sales but the Bookkeeping Academy can help.

Posted on July 7, 2023July 14, 2023 by Steve Slisar

Is NDIS Bookkeeping & Care the Next Major Employment Opportunity?

NDIS Bookkeeping and starting a Disability Care Business - Xero, Splose & Hnry vying for NDIS Healthcare business owners - Pricing arrangements & Limits

With $41.9 Billion budgeted to be spend on the NDIS there is little wonder everyone is exploring disability care as either a job opportunity or a business opportunity. It’s not just individuals who are exploring this industry but accounting software and technology firms too.

I wrote about HNRY, the full service accounting software, accountant and bank account for small business owners that only charges a small percentage to cover ALL of these costs but other firms are also appearing to help everyone in the NDIS ecosystem, including Splose.

Posted on March 1, 2023March 3, 2023 by Steve Slisar — 2 Comments

How can Elon make money with Twitter?

Business Today Article about Elon Musk firing Twitter staff - will Twitter become a payment service like PayPal for Xero Integration - EzyLearn

I’ve been on Twitter since March 2009 but I don’t use it as much as I could have, how about you? Lately we’ve been Tweeting about recent enrolments and graduates who have received their certificates because it is a great digital marketing tool to get short messages published. If you go to our website you’ll notice that these Tweets appear in a rotating banner at the top of the page.

Twitter is going through a massive transformation under Elon Musk and whether you like it or not you’ll find that Elon will achieve his goals for the software company. The reason is simple – he is constantly “iterating” and testing and measuring to see what works and what doesn’t work.

What I think will become the most fascinating aspect of Twitter is when it starts becoming a peer to peer payment platform.

Posted on November 14, 2022November 14, 2022 by Steve Slisar — 1 Comment

Learn Xero AND the Integrations that make it a platform for work.

Xero Subscriber Growth - Learn Xero in our online training course and get an Internationally recogised Bookkeeping Certificate - EzyLearn

Xero have just announced their financial and performance results and the headline figures show strong subscriber growth all over the world, including UK and US where they are trying very hard to get market share like they have in Australia.

It’s now more evident than ever that if you get certified in Xero that you could work for a business in most modern countries around the world. Is that what they called Internationally Accredited?

Posted on October 31, 2022November 26, 2022 by Steve Slisar

R U Spending Too Much Time Alone?

Do you spend more time alone or with your partner, co-workers or your children - Study Xero & MYOB Online Courses and spend time with your family - EzyLearn

Many new students learnt how to use online accounting software like Xero and MYOB Business Essentials during the Covid Period because they were working remotely from home. Most of those students thought we had just started working from home ourselves but we told them we’ve been online for over a decade.

The conversation topics that came up a lot was how can you work from home, do you get lonely, do you get distracted etc?

The reality is that our entire team work from home and once you are used to the discipline of working from home you can take lots of breaks when you need them and can focus better on customer service. I found some research that showed just how much time people are now spending alone.

Posted on February 17, 2020June 28, 2024 by Steve Slisar — 1 Comment

Airtasker Desparately Seeking Links

Airtasker, Fiverr, Upwork, Freelancer - people starting a bookkeeping business or digital marketing business

Airtasker is an Australian success story in the Gig-economy for individuals who want their own micro business doing odd jobs for other people. Just like Uber, Ebay and other online marketplaces they leverage their digital marketing and brand to help individuals find clients and customers – for a fee.

Airtasker and marketplaces are a great place for people who want to start their own business but these systems fail when a better alternative comes along.

Continue reading Airtasker Desparately Seeking Links

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Posted on November 5, 2018November 5, 2018 by Steve Slisar

Get Discovered on Google for FREE – and Increase Traffic 100%

SEO Course, WordPress Course, Blogging Course, Content Marketing Course

MANY YEARS AGO I spent $100,000 in advertising in one year. But I didn’t make truckloads of money and became utterly exhausted with the sales process. Yet I still see companies using this approach today: Selling short courses for over-inflated prices to recoup the money they spend on advertising.

When I spent that exorbitant chunk of money on advertising, I then had to hire more people to sell the courses. I had to train these people about what was in the courses, and train the trainers and, well to cut a long story short, spend so much more on resources and overheads that I didn’t make a huge sum of money out of the whole venture at all.

Continue reading Get Discovered on Google for FREE – and Increase Traffic 100%

Posted on May 25, 2018February 27, 2023 by Steve Slisar

QuickBooks Connect VIP Event & One-to-One Bookkeeping Training

QuickBooks Connect VIP event, Ross Miller Rehab Consultant, Sharon Doyle, Tracey O'Niell BAS Agents, Training for bookkeeping business

QuickBooks Online Promoting Accounting App Partners

I HAD THE PLEASURE of being invited to meet with some fabulous registered BAS agents at a recent function for VIP’s before this week’s QuickBooks Connect Conference in Sydney’s Intuit head office.

The VIP event included presentations from lots of App developers who provide Bookkeeping and Accounting Apps which integrate with QuickBooks Online (and also Xero and MYOB) as well as practice and workflow management systems like Practice Ignition and HubDoc which help bookkeeper’s assist their clients.

These BAS agents have been bookkeepers for decades, yet rather than sit on their past practices, they are constantly learning and improving their knowledge of software, systems and apps and talking to them about this new technology seemed very natural. This actually surprised me because I thought I was the only one who was right into this stuff — well, not the only one, but I can get very passionate about it! But I digress.

Posted on May 7, 2018February 27, 2023 by Steve Slisar

Amazon is Here, But How Do You Get Traffic?

enterprise resource planning systems learn myob xero quickbooks online training course videos

Can you make real money by selling on Amazon?

NOW THAT AMAZON has launched in Australia, one of the hottest work-at-home opportunities is to become an Amazon seller, especially if you become part of the “fulfillment by Amazon (FBA) program”, which is due to launch in Australia in 2018, along with Amazon’s “fresh” program.

We have helped hundreds of bookkeepers to find work and launch into business for themselves, and so we wanted to investigate some of the pros and cons of venturing into business selling products on Amazon.

In the FBA program, there are no upfront costs, and sellers don’t hold any stock or have to worry about shipping products to customers — they just have to find items to sell on Amazon.

Posted on May 2, 2018February 27, 2023 by Steve Slisar

When It’s Good to Offer Free Bookkeeping Help

Providing an initial consultation free of charge

IT’S NEVER REALLY a good idea to work for new client or potential new clients for free, particularly if you’re an established business. But it’s also difficult getting a client to feel comfortable that you’ll do a good job for them, when they don’t know you from the proverbial bar of soap.

Rather than working for free or charging less than the minimum wage for your bookkeeping services a better idea is to spend some time with your client, either in-person or over the phone, to go through your processes and procedures before you commence work for them. It’s also important that you make your clients aware of value adds you’re providing to them.

Posted on January 8, 2018February 27, 2023 by Steve Slisar

Sometimes “Real World” Marketing, Not Digital, is More Appropriate

IF YOU’RE A TRADIE, working as a plumber, builder or carpenter, handyman, gardener or electrician, then you probably already know that some of the best jobs come by referral.

Identify “real world” sales opportunities

During my recent renovation of an investment property in Newcastle, most of the good tradies would tell me, “Someone you’re working on a job with on Monday will ask you to do a job for them somewhere else on Friday, or a neighbour of a client will ask you to do some work for them.” I soon saw from other tradespeople how “work can come to you just because someone happens to be walking by while you’re on the job” — gardeners get a lot of work this way, for example.

The important thing in this scenario is to act efficiently in finding out what the potential client needs, finding out what else is important, and then selling them on your services. I recently had the pleasure of interviewing Kristine Seymour, an experienced sales person and business builder, for the Sales Training Course at the Australian Small Business Centre (ASBC). She spoke in detail about how to act when your future income depends on how well you can sell. This Sales Training Course is available on the EzyLearn LMS.

Posted on December 13, 2017February 27, 2023 by Steve Slisar

Is Your Day Rate a Marketing or Business Strategy?

I RECENTLY MET A PAINTER during a residential renovation I was involved with in Newcastle (an extremely valuable experience that will help us add to our property investment courses.)

We got talking about how he wins new clients and he said:

I advertise on social media that I’m available for $150 a day because no one can compete with it.

The price he chose is insanely cheap, and he knew other painters wouldn’t be able to compete with this as a day rate. However, there are downsides to this. Such a cheap day rate also means that he’ll be stretched financially and that he won’t be able to hire anyone else to do the work. He’ll need to be paid daily and likely can’t afford to provide any sort of credit (like 7 day terms etc).

Posted on November 27, 2017October 26, 2021 by Steve Slisar — 2 Comments

Accounting Software or ERP System?

Are you BIG enough yet?

I’VE BEEN IN BUSINESS since my early twenties but it wasn’t until my late twenties that I had any clue about how larger companies use and pay for software. I was going through the process of selling a water filter business that I’d been operating in Sydney’s Dee Why when I had the pleasure of meeting the owner of Fountainhead Water Company, Mark Darling.

Fountainhead used a specialised accounting system for the bottled water business which did everything from receipts for each delivery to capturing bottle deposits, tracking rental coolers and more — and Mark was paying hundreds of dollars per month for this software. It was a far cry from purchasing the MYOB software for a couple hundred dollars and NEVER upgrading (no payroll at the time).

Posted on November 24, 2017February 27, 2023 by Steve Slisar

How Bookkeepers Can STOP Losing Out to Accountants

Junior level 1 bookkeepers good cheap local bookkeeping services - Natbooks

Or is it just BAS Agents who are losing out?

THE BURDEN ON Australian small businesses to stay compliant with the ATO is immense. A lot of that is to do with the Government not distinguishing between a small business with upwards of 20 staff, and a micro business which may have 5 or fewer staff — sometimes even no staff.

All of this compliance — bookkeeping, activity statements, payroll, superannuation, and so on — is costly and time consuming, so most business owners outsource this work to a professional contractor. Before the Government changed the tax laws, it was bookkeepers who small or micro business turned to.

Posted on September 7, 2017February 27, 2023 by Steve Slisar

Could Your CURRENT Bookkeeper be Jinxing their Replacement?

find a good local bookkeeper myob xero excel online

How easily could you replace your bookkeeper?

WHETHER YOU USE A contract or remote bookkeeper, it’s crucial that they keep your bookkeeping in good order. If you ever have to replace them, you don’t want to be redoing your entire bookkeeping system.

So what are some ways that bookkeepers can work, and what can they include in their bookkeeping, that makes it easier for someone new to pick up the reigns? Let’s take a look: