Category: Small Business

small business marketing, website design, referral marketing, online marketing, direct marketing, telemarketing, direct mail marketing

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When the Price is Right, It’s Not Always Cheap

Don't be a scrooge this Christmas - it's often not best to go cheap unless you intend to stay that way.
Don’t be a scrooge this Christmas – it’s often not best to go cheap unless you intend to stay that way.

WITH CHRISTMAS AROUND THE CORNER, good ol’ Scrooge deserves a mention. In the “Selling Your Products or Services” module of our EzyStartUp Course we cover how to determine the correct prices for your business; a decision many new business owners often don’t realise requires quite a bit of research and planning.

Instead, many people fall into the trap of using their prices as a way to market their new business to potential customers, using the “cheap is best” mentality. Bah — wrong! That may be no better than a Scrooge…

Often cheap is not best, and you need to ask yourself whether those cheap prices you’ll be offering are sustainable.

By that we mean, whether you’ll earn enough to draw a wage that’s commensurate with one you could earn as an employee elsewhere. If the answer is ‘no’, then you need to rethink your pricing structure before you start attracting clientele.

What Kinds of Customers Do You Want?

Because that’s the other thing: the prices you set attract a certain kind of customer. Consider the kind of shopper you would typically find in a department store, like David Jones, with the kind of shopper you would find in Target. Both stores sell fairly similar products, but the prices are different — and, often, so is the customer (although with the amount of sales constantly happening, there’s probably a significant overlap these days).

What a David Jones customer may be happy to pay for a new dress, for example, is likely to be different to what a Target shopper would be happy to pay for a similar item. Even if in this instance, the Target shopper learns that the dress from David Jones is superior in quality and worth the higher price tag (and they may well agree with you) it will probably change nothing: they will still shop at Target.

Low Can be a Loss

That’s not to say cheap is bad. But there is sometimes a high-cost associated with cheap. Consider the price wars between Woolies and Coles over the cost of milk, which Coles reduced to $1 a litre first and saw Woolies quickly follow suit. But who’s the real victor when you’re selling milk for a dollar? Not Coles or Woolies, where the profit margins are between two and minus-three percent, and certainly not the farmers.

If setting low prices is your strategy for winning customers, it may pay more to think of another one, as cheap is easily replicated and not every business can sustain it. Start out how you mean to continue — if you don’t always intend to offer bargain basement prices then don’t offer them at all. Or at least, offer them in a way that makes it clear to potential customers that you don’t intend to always charge those prices.

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One thing is certain: there’s a lot to weigh up in setting prices for your new business, which is why we consider the Selling Your Products or Services module of our EzyStartUp Course such an invaluable one. If you’re starting a new business, don’t sell yourself short. Make sure the price for your services is right, rather than just cheap.

 

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CASE STUDY: Is Reach Reaching the Mark? Hear the Honest Opinion of a Business Owner…

We test drive Reach to see if it reaches the mark for one small business owner.
We test drive Reach to see if it reaches the mark for one small business owner.

We’ve recently added a Reach Accounting course to our suite of online training courses. In a previous post, we gave you the low down on how the Reach Accounting package stacks up against MYOB, but we thought we’d find out what a real, present-day business owner had to say about Reach. So, we asked Angela, a freelance journalist, to test drive Reach for 30 days and then provide us with her honest feedback. Here’s what she had to say:

“As a freelancer, my business is pretty straightforward: I write words for a living and charge people to use them. As a creativity merchant, I’m not paid by the hour; I’m paid for each word that survives the ‘delete’ button, which is fortunate since the left side of my brain is a bit lazy.

Getting new commissions (or business) is a process that involves a bit of back-and-forth with editors over email — outlining story ideas, deadlines and finally agreeing on a price. As such, I never have the need to create estimates and I don’t need to log the time I spend working on my stories.

I’ve been using Zoho Invoice ever since I started freelancing, mainly because I didn’t have a spare five hours to create an invoice template in Excel when I first set up shop. To me, Zoho looked like the easy way out — and to date, it has been.

But how does it compare to the latest bit of accounting software, Reach Accounting? I’ve spent a bit of time using Reach, and for its price point and target market, it’s a pretty handy piece of software for sole traders and small businesses — I can see that it would be particularly valuable for virtual assistants and teleworkers.

As soon as you sign up for your Reach account, you’re asked to enter in your basic, yet important, business information — like your ABN and bank account details — so, without doing anything else, you can send an invoice to one of your customers right away. With Zoho, there was some setting up of invoice templates, adding customers and setting up email gateways, which was a bit tedious.

Then there’s the matter of cost. While Zoho allows you to invoice your customers in Australian dollars, it’s still an American company so your $15 monthly fee is subject to change with the exchange rate; you’re also charged a currency conversion fee from your bank, which is something to be wary of.

Reach, on the other hand, is an Australian company so you don’t need to worry about exchange rates and conversion fees; something I find quite appealing. Plus, included in Reach’s $14.95 monthly fee is the actual accounting software, whereas a full suite of accounting software with Zoho costs a little more.

With Reach, you’re effectively getting more bang for buck and even if I don’t use the accounting side of Reach’s offering, it’s good to know it’s there. I feel the same way about the bread maker I have at home, even though I don’t actually eat bread. Which raises the question: how many businesses would end up using the full accounting side of Reach?

As an accounting novice, I still have an accountant who weaves their magic, presumably in MYOB. I just export and email my earnings for that year, along with my business expenses — which is basically my entire life since I’m a freelancer, so the lack of an ‘export’ function in Reach is a major drawback for me.

I imagine most sole traders and small businesses would do something similar with their accountants and I don’t know how many accountants would be eager to use Reach.

But Reach excels precisely because it isn’t MYOB — or even Xero, for that matter. And it doesn’t need to be. Reach caters to a section of the market that was previously alienated by the likes of MYOB; and now those business owners have a low-cost, easy-to-use solution to their Excel spreadsheet and shoebox-full of receipts. It’s also Australian; and supporting Australian businesses, as an Australian business, myself, just makes sense.

So, at the end of the day, for my money, it’s worth it.”

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If you’re a sole trader or small business owner looking for a low-cost way to manage the accounting side of your business, Reach could be the solution. EzyLearn has partnered with Reach Accounting so that you can access a free student account when you enrol in our Reach training course.

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Reach Accounting vs MYOB: What’s the Right Accounting Software for You?

which-one
We help you figure out whether Reach is better than MYOB for your small business.

We’re thrilled to announce the addition of our new online training course for cloud-based accounting software — Reach Accounting. It’s a great, low-cost option for small business owners. But there are some businesses that will still be suited to MYOB, so let’s take a closer look at how Reach compares to MYOB to help you select the best accounting software for your business.

Bank Feeds and Payment Gateways

The first thing you’ll probably use in Reach is the invoicing software, which is not entirely different to MYOB — or Zoho or Xero, either. (On that note, we’ve also introduced a new Xero course to our suite of online courses.) In Reach you can enter all of your company details, set up customers, enter your bank account details, create an invoice (or use the pre-defined template), and so on.

Where Reach differs from MYOB, however, is that it doesn’t offer a bank feeds service, which means that you still need to manually record each payment your customer makes. This can be a time-consuming process, particularly if you don’t stay on top of it — which can be embarrassing if you set up the automatic late-payment reminder service, and then forget to record your customers’ payments.

The other points of difference between Reach and MYOB is that Reach does not allow you to set-up payment gateways to connect your PayPal account, nor can you connect your Reach account directly to an online web store; functions that are handy for online businesses.

While those functions aren’t currently available, Reach does have plans to make them available in the future. But if you’re not going to miss those functions, or aren’t likely to use them, anyway, then the Reach Accounting software will work for your business.

What Reach Will Enable You to Do

Reach allows you to create invoices and estimates, manage your payroll, expenses and complete your BAS return, among many of the other traditional accounting functions you find in MYOB.

Students who enrol in our online Reach training course will be able to access a trial version of Reach for 30 days while you complete the course — so enrol today! You can also find out what a small business owner thought of Reach as a solution for them after test-driving it for 30 days.

 

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Introducing Our Reach Accounting Course – The Low Cost Alternative to MYOB

Reach Accounting is giving small business owners a cheap accounting software solution.
Reach Accounting is giving small business owners a cheap accounting software solution.

Ever since we started offering online MYOB courses, we have been encouraging our students to start their own home-based bookkeeping businesses. We’ve also introduced new courses along the way, like our small business management course to encourage our students to become virtual assistants. Now we’re pleased to introduce our latest Reach Accounting Course to provide small businesses with a low-cost alternative to MYOB.

Finally! A Cheap Small Business Accounting Solution

For many small business owners operating fairly simple businesses (say, virtual assistants or teleworkers)  the need to invest in rather expensive accounting software like MYOB has probably never existed.

It’s not uncommon to find a sole trader who still uses Excel to create their invoices, and still keeps a shoebox-full of receipts that they then enter into another Excel spreadsheet, or else endure the wrath of their accountant if they don’t.

This is generally because there’s never been any low-cost accounting software available to them — that was until Reach Accounting, a division of Net Registry, entered the fray a little while back.

Because we’re constantly looking to help small business owners, we’ve partnered with Reach Accounting to offer small business owners a low-cost Reach training course, which includes a free trial of Reach to use while you’re taking the course.

In our new Reach Accounting course, we cover the following subjects:

  • DIY Accounting
  • Set up
  • Daily Transactions
  • Bank Reconciliation
  • Payroll

So if you’re a small business owner and you’re looking for some low-cost accounting software, Reach Accounting could be the solution. 

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You can take a closer look at how Reach compares to MYOB. Want to know the honest opinion of a small business owner? We asked a freelancer to test-drive Reach for 30 days; see how it works for them.

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Does Your Business have a Facebook Page? Here’s 6 Reasons Why You Should!

Do your small business justice and develop a Facebook page.
Do your small business justice and develop a Facebook page.

After they complete our small business management course or MYOB training course many of our students go on to start their own home-based bookkeeping business. Among the many things you learn in our small business management course is how to effectively market a small business.

Why Market?

For any new business, it’s important to market your new business so develop new leads and customers, but it’s also important that your marketing costs don’t outweigh your income. In the marketing module of our small business management course, we talk about Google Adwords, which is a low-cost way to advertise your business online, using keywords.

Another Option is Facebook

Facebook is also another option for businesses large and small, but we think it works particularly well for small businesses, due to the community-minded nature of Facebook, itself.

There’s an old saying around EzyLearn: People like to do business with people they know, like and trust. Facebook helps you to develop online relationships with your customers, allowing them to get to know, like and trust you.

But in case you’re still not convinced, here are another 6 reasons why you should be on Facebook:

  1. Population and penetration: We know that over 1 billion people are on Facebook, but what’s the penetration rate for a market, like the USA, for example? 67 percent of internet users in the US are on Facebook; in Australia that penetration rate is much higher—82 percent.
  2. Age: Facebook skews young—83 percent of 18-29 year olds are on Facebook—but the 45-54 age-bracket has also seen 46 percent growth since the end of 2012.
  3. Income: The incomes of Facebook users higher than any other social media platform. 73 percent of Facebook users earn more than AUD$75,000 compared to 17 percent for Twitter.
  4. Mobile: Social media is the most popular social media app on smartphones and accounts for 66 percent of total social media sharing on iphones.
  5. Gender: Like every other adverting medium, Facebook also skews toward women, but it’s still more gender neutral than Google+ or Pinterest.
  6. Education: Nearly 75 percent of Australian Facebook users have some form of university or tertiary education.

If you’re looking to target any or all of these demographics for your small business marketing campaign, then create a Facebook page and start marketing your services to your followers.

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The Lowdown on Zoho Invoice

If you're mainly just invoicing your clients, Zoho Invoice may be all you need by way of bookkeeping software.
If you’re mainly just invoicing your clients, Zoho Invoice may be all you need by way of bookkeeping software.

In a previous post we discussed Zoho and the range of turnkey solutions they offer small businesses. We specifically mentioned Zoho Books, which is the bookkeeping component of the Zoho Business Apps package and not that dissimilar to MYOB.

We offer training courses in MYOB, because it’s the market leader in accounting software and because it’s the preferred software of choice for most accountants. For start-ups or other small businesses, however, Zoho Books or Invoice might be all you need for your business, which is why we’re going to provide some videos on how to use Zoho.

Just What is Zoho Invoice?

For now, though, we’re going to look at the functions of Zoho Invoice. If you have recently started your own virtual assistant business or another business that really only requires you to invoice your clients, then Zoho Invoice is all you would really need.

The best thing about Zoho Invoice is that if you have 5 or fewer customers and only need access for one user, it’s completely free — forever. After that, the next step up is the standard plan, which allows you to have up to 500 customers and 3 users for $USD15 a month; the professional plan costs $USD30 with unlimited customers and unlimited users.

Even if you use the free plan, you can still access all of Zoho Invoice’s features, including time tracking, recurring invoices, expense, tracking, multi-currency, payment gateways and automated overdue payment reminders; you can even customise your invoices with your company logos and branding.

As your business grows, you can upgrade your plan to the standard or professional versions of Zoho Invoice, or even upgrade to Zoho Books if you’re in need of a more comprehensive piece of accounting software. There’s also an iPhone and Android app for Zoho Invoice, which allows you to create invoices on the go.

While Zoho is an American owned and operated company, you’re still able to customize the settings for an Australian business. This means you’re able to charge in Australian dollars, add GST, and you’re able input information like ABNs.

The downside is that there isn’t a local number for their customer service team, so you have to get in contact via email. That being said, Zoho has an online forum where you can ask and answer questions and they also provide a number of videos to help you with troubleshooting.

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Overall, Zoho Invoice is a good piece of cloud-based invoicing software that is both inexpensive and highly functional. For a virtual assistant or a start-up that only needs to invoice customers, it sure beats the hell out of that tired, old Excel invoice! Stay tuned for more on Zoho and the Zoho Office Suite.

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Want to be a teleworker? The Australian Government wants it too

Telework-work from homeSince we closed our Sydney-based training centres in Dee Why, Gordon and Parramatta in 2006 and went 100% online we’ve been able to offer more for a lower price.

For the same price we use to charge for a one day training course in MYOB we are now able to offer ALL 5 MYOB training courses AND provide lifetime course access (INCLUDING updated course content).

You might also recall that our online support team comprises remote workers who operate their own virtual assistant business from all over Australia and even internationally so we are thrilled to be part of the new revolution in remote workers.

We are also very proud to be a Partner of the Australian Government Telework week in the SME (Small Business Sector) and look forward to helping more and more students find work as well as run their own businesses from their own homes.

Remember that we even offer the opportunity to start your own online training business using our established infrastructure AND if you are looking to start your own business as a bookkeeper (or any business for that matter) we now have the Cert IV in Small Business Management on our Learning System.

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Get Your Business Noticed for FREE: The Difference Between PR and Marketing

PR is about getting word of your business out there for free, often by providing people with obligation-free information.
PR is about getting word of your business out there for free, often by providing people with obligation-free information.

At EzyLearn, we’re committed to helping students of our MYOB courses gain employment as an MYOB bookkeeper or even start their own bookkeeping business; it’s why we provide you with lifetime access to our MYOB training courses as part of our commitment to continuing professional development. We also offer students a small business management course, which can be extremely relevant for bookkeepers who want to branch out and operate an existing small business or start one from scratch. One of the topics we cover in our small business management course is marketing for small business and we thought it was worth devoting a blog post to pointing out the difference between the two.

The Difference between Public Relations and Marketing

For some reason, marketing and PR are two activities that are often confused with one another. Perhaps that’s because many companies combine their marketing and PR departments, or maybe it’s because people don’t really understand what PR is.

At its most basic PR is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and it’s public. Marketing, on the other hand, is the business of promoting and selling products or services, which includes market research and advertising.

It’s important to keep these two definitions in mind when undertaking either activity, because if there’s one thing PR is not, it’s selling, which is the ultimate goal of marketing.

That doesn’t mean that PR won’t result in eventual sales, but it shouldn’t be the primary objective of a PR campaign, (although it’s not uncommon for many established PRs to forget this subtle nuance between the two).

If it’s done right, PR is a great way to generate buzz about a new business or product, particularly for small businesses that may not have a huge marketing budget.

Simple Ways You Can Create a Buzz for Your Small Business

For a home-based bookkeeper or virtual assistant just starting out, PR activities to generate interest in your business could include holding an event with other home-based bookkeepers or virtual assistants and inviting local business owners along so you can educate them in the benefits of employing a remote worker.

The goal for an event like this would be to build relationships with your “publics” — people that may come to employ or use your services—but not necessarily to win new business on that particular day.

Alternatively, you could contribute to a few online business publications on what it’s like being a remote worker, or seek opportunities to be quoted in those publications.

Ultimately, that’s the goal of any PR campaign: to gain exposure for yourself or your business by educating and informing first. The selling part comes second, which is where PR differs substantially from marketing, of which the ultimate goal is to promote and sell.

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If you’re a remote worker, why not give your business a PR boost in addition to your regular marketing activities — contact us and tell us your success story. In fact, this very blog is always looking to hear how our students are doing since completing one of our courses, so if you’re now working remotely as a bookkeeper or a virtual assistant, get in touch! It’s great exposure for your business.

 

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Is Zoho the Small Business Solution?

Check out the numerous Zoho apps for small business.
Check out the numerous Zoho apps for small business.

It’s fair to say the MYOB is the undisputed market leader in accounting software. Even despite the number of new cloud-based software packages that have sprung up in recent years, MYOB is still the software of choice for most accounts and it’s why we offer MYOB training courses. But for someone starting a new business, MYOB might not actually be the must-have accounting software; there’s a new player in town, offering turnkey solutions for small businesses: Zoho Office Suite.

Cloud-Based Zoho for Small Business

Gone are the days of needing several different, rather expensive, software packages installed on your PC; with Zoho Office Suite you don’t even need one. Entirely cloud-based, the Zoho offering is broken down into three app packages: Zoho Business Apps, Zoho Collaboration Apps and Zoho Productivity Apps.

The Many Zoho Apps

Zoho Business Apps includes CRM, books, invoicing software and a website builder, along with other more ingenious tools such as, the support app for managing your customer service, a custom app-builder tool and a recruitment app that allows you to collect resumes and schedule interviews with candidates.

Zoho Collaboration Apps includes a project management app, a social network app called, Pulse, along with chat, mail and docs apps.

Zoho Productivity Apps features a number of word processing apps, including Writer, Sheet (like Excel), Show (like PowerPoint), Notebook, and a Calendar app.

Select a package and a plan that suits your business needs, pay a small monthly fee, and your business has access to each of the apps within that package whenever and wherever they’re needed. The downside: there’s no pricing plan for all three packages, bundled together.

Zoho Books

But say you don’t want all that anyway; you just want some decent invoicing or bookkeeping software. No worries — each Zoho app is available separately. Zoho Books, which is the closest thing to MYOB and offers unlimited invoicing, expense tracking, reconciliation, time tracking, multi currency support, and the newly added automatic bank feeds and credit card feeds feature, costs only $USD24 per month and includes access for two users.

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For new businesses, Zoho is certainly an affordable option, whether you only sign up for Zoho books, or whether you take on an entire business, collaboration or productivity apps package. For bookkeepers, however, MYOB is still the preferred accounting package. That means training in MYOB is still as necessary and vital a skill as ever.

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Would You Employ A Cheater?

would you cheat in a small business courseWhen you choose to study an online MYOB training course with EzyLearn, you learn every aspect of the MYOB software and how it applies to real-life business and accounting situations. Then, at the end of each module, you complete a test to prove to yourself (and your future employer, even) your knowledge of each module of MYOB, such as payroll, for instance.

There are many people who will argue that tests aren’t necessary; that they’re just an exercise in testing how well you can store lots of information in your short-term memory, then forget it afterwards. They advocate, instead, that you’re marked on how well you performed on your overall coursework, and do away with exams altogether.

[quote]But the thing about an exam is that the better you know your coursework, the better you’ll perform.[/quote]

An exam is designed to taken be taken under pressure. They’re testing your knowledge of things that you are likely to encounter in your day-to-day, and may require you to act immediately. They’re not testing you on something that should be considered at length.

Even though EzyLearn offers lifetime access to our MYOB and Excel training courses, we still expect—in fact, we require it—that our students will pass each test at the end of each of the course modules.

There are a couple of reasons for this:

  1. The first, and this is probably the main reason, is that if you decide to, you can pay an additional fee to receive a certificate that shows you’ve completed and passed our online training courses. This can then be used to show potential employers that you actually know what you’re doing in MYOB—which for many accountants and bookkeepers is either a deal breaker or a deal maker.
  2. But an exam also forces you to study the coursework, whether it’s arbitrarily just to pass the test or thoroughly to make sure you understand and perform well in the test—and this largely depends on your own personal code of ethics. Even if you haven’t done a scrap of coursework before you go to complete a test, the mere fact that you have to complete and pass a test to progress through the course forces you to review the coursework.

It’s easy to cheat in any course by plagiarising someone else’s work. In the academic world, the ramifications involve being awarded an instant fail; in business, it usually involves legal action. But a person’s inclination to cheat and plagiarise someone else’s work raises other ethical questions that those respective punishments don’t address.

Cert IV in Small Business ManagementI recently attended a networking event and spoke with someone who had completed a Cert IV in Small Business Management at a local BEC (Business Enterprise Centre)- they had completed a Government funded course and used the excuse of having to do the course as quick as they could so they could start their own business. The problem was that this person “encouraged” many of the students to work together (which is a good thing), but they ended up handing in the same assignment and in some situations forgot to change the name on their assignment!

Working together in a group is a fantastic way to learn because everyone has their own strengths and the really smart students can often be good teachers for the slow learners, but to simply replicate another persons work and not even use your own writing style and interpretation is very sad. It’s particularly sad when the Small Business Management course is designed to help you create an individual business plan for your own specific business.

[quote]Our assessors mark every assignment and provide individual feedback to ensure you properly examine your new startup business.[/quote]

This brings us to whether or not you would feel comfortable employing someone who had willfully cheated in a training course. Personally, we wouldn’t. Aside from that person displaying very little work ethic (they couldn’t be bothered to do the work themselves, so cheated instead), it also makes us wonder whether they would behave unethically in other ways—would they take our client base and start-up a rival business?

This is why we test our students at the end of each module, and only those students who receive a passing grade do, in fact, pass the course. It’s not because we think our students will cheat; it’s because we want our students to really learn and understand the coursework, so they can excel and succeed in business.

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Internet Marketing Scholarships Available for Mums in Chatswood

Digital Business Course - Google marketingPerhaps you’re a mum who’s available during school hours and want to start your own business? We might have the opportunity for you. Due to the success of our MYOB training courses and with requests from our students we are developing the Digital Business Course in conjunction with the Australian Small Business Centre.

[quote]We’re looking for talented mumpreneurs who want to learn some new skills while working with a live online training business.[/quote]

With the Small Business Management Course on our Learning System we’re keen to help mums create a business plan for their own business from our office right here in Chatswood. If you’re a reader from another part of Australia (or the world for that matter) you can still learn about our developments at this blog and at the Small Business Centre blog.

Michelle provides support for MYOB course students
Michelle provides support for our MYOB training course students

Michelle recently started on our training support team and we are looking for mums to help us with the development of the Digital Business Course and we are looking for mums who have excellent skills or motivation in:

  • Graphic Design
  • Business and Blog Writing
  • Website Design using WordPress
  • Social media
  • Online and Telephone based support
  • Bookkeeping
  • Marketing and Advertising
  • Google Online Marketing

If you would like to join us on a journey of learning and growth please enter your details at this form: http://www.australiansmallbusiness.com.au/services/business-service-provider/ (make sure you mention the EzyLearn blog post and we’ll receive all your information).

You’ll be interested to know that our Digital Business Course is designed around helping a printing business in Artarmon get a professional website using WordPress, but more importantly students will learn about:

  • Integrating social media,
  • Creating and optimising a blog (just like this one!),
  • Using YouTube
  • Using Google Analytics to measure your results
  • Getting the most from Google Adwords
  • Learn about Google authorship
  • Google Local Marketing

Students will also learn about a host of other Google services available to help businesses become more visible to their potential customers and step into the new age of online marketing. Students will learn about how to make a business “relevant” in Google searches.

The other aspect of our Digital Business Course is we want to educate mums how to perform the tasks that many businesses need to become visible online. In the same way that learning MYOB enables mums to work flexible hours from their own home, the Digital Business Course will provide an excellent structure to enable mums to work flexible hours while helping businesses get into the digital age.

Enter your details at this website for an opportunity to win a scholarship:  http://www.australiansmallbusiness.com.au/services/business-service-provider/

 

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Admin Assistant position filled and new MYOB job at Chatswood

Michelle provides support for MYOB course students
Michelle provides support for our MYOB training course students

Did you remember receiving that blog post about us looking for a person to work with us doing office admin in Chatswood? Michelle, one of our MYOB course students, completed her Business Service Provider profile and fit the bill so we brought her in for interviewing.

You might recall that we wrote about an MYOB course student who also created a website for her fathers business? It was Michelle!

Michelle is a hard working mother of two teenage children and she has worked hard to learn new skills, while managing her fathers business, building it’s website and lots of other great things.

Michelle is now part of our team and she’s learning a lot of new things about how we operate our business, how we promote ourselves online and also how we use online marketing tools like Google. Most importantly I’m introducing her because she’s available to help current students get through their course as part of our Student Community and Tutor Support program to helps them in their journey to find MYOB jobs.

But more than MYOB, Michelle is currently completing her Cert IV in Small Business Management with the aim of being able to help people start their own business or manage their existing business better.

Welcome aboard Michelle 🙂

We’re revamping our Student Community and Tutor Support service to specifically focus on skills to help students find MYOB jobs and learn small business management skills and Michelle will be available to help students.

MYOB jobs in Chatswood and Gold Coast.

I was so impressed with the result of our search that I’m reaching out again. We are looking for another admin assistant at our Chatswood office and also in the Gold Coast area so if you live in these areas make sure you complete the Business Service Provider and tell us a bit about yourself. We prefer to work with students who have completed our course and understand how we operate our business so you get the first chance!

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Don’t Stress: Start a Home-Based Business

Are you happy in the workplace or would you be happier working for yourself?
Are you happy in the workplace or would you be happier working for yourself?

In a previous post we gave you five reasons to start a business and work from home. In fact, taking the plunge to embark on your own business is something we refer to a lot at EzyLearn, but for good reason — being happy.

Often we forget just how incredibly important this is, but if you’re not happy at work, it will impact your home life and your health.

Being happy at work is one of the reasons we’re so passionate about helping people start their own business through our online training courses. Continue reading Don’t Stress: Start a Home-Based Business

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Be Happy: Start a Business and Work From Home

You may find that one of the key benefits of starting your own business is that your work actually makes you much happier.
You may find that one of the key benefits of starting your own business is that your work actually makes you much happier.

Are you toying with the idea of starting a virtual or home-based business? Well EzyLearn is your one-stop training-shop for everything you need to start a business — all via our Small Business Management training course, MYOB training courses, WordPress training courses and MS Office training courses.

But what are the real benefits of working from home? Continue reading Be Happy: Start a Business and Work From Home

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The Virtual Business: Transitioning from the Real World to the Digital World

If you prepare and test first, then the transition from physical to virtual office should be smooth sailing.
If you prepare and test first, then the transition from physical to virtual office should be smooth sailing.

There are many benefits to be had by operating a virtual business — both to yourself as a business owner and to your clients — and in our last post about closing your bricks and mortar office doors to create a virtual one, we discussed the importance of getting the timing right.

But once you know the timing is right, how do you make the transition? Continue reading The Virtual Business: Transitioning from the Real World to the Digital World