Search Results for: resume

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How Do Business Recruit Staff?

LinkedIn, Job recruiters and the Internet

Hiring-Time-vs-Money-comparison infographic by recruitloop-small - shows Linkedin is far cheaper than the old job ad alternativesToward the end of 2012, LinkedIn, the social media platform for professionals, reported that their stock had jumped a massive 20 percent in just one day, taking their annual revenue to $860 million. The results were impressive. Forbes magazine was speculating that the company, which was first publically just two years earlier, could soon outpace the revenues of employment website giant, Monster.com. It even looked as though LinkedIn could achieve what other employment websites hadn’t: combining job ads with the art of recruitment.

The main driver of LinkedIn’s success – and indeed the company’s main focus – is its Talent Solutions service, which allows companies to market itself and target talent directly, without the need for a middleman, like a recruiter. This, many have speculated, sounds the death knell for an already wounded recruitment industry, which has been about as secretive about the talent procuring process as Colonel Sanders was about those 11 herbs and spices.

Great For Jobseekers and Entrepreneurs

LinkedIn is a fantastic networking tool for businesses and individuals alike and an equally fantastic online resume for independent contractors and jobseekers; both are topics we’ve written about quite extensively on this very blog. But to truly determine how useful it is to jobseekers, we thought we should look at how useful it is for businesses.

The usefulness of something, particularly for a business, is usually determined in monetary terms – in other words, how much does it cost and how much time or money (though both time and money are synonymous in business) will it save us?

Fortunately, Aussie start-up, RecruitLoop, which is now based in both Sydney and San Francisco after opening offices there when they secured venture capital in 2013 for their new kind of online recruitment agency, ran the numbers for us. (they’ve subsequently grown via acquisition!)

The Old Recruitment Process

Traditionally, if you wanted to locate top-tier talent for your organisation, you had little choice but to hire a recruitment agency. They possessed the secret formula for procuring the right candidates and charged handsomely for it, usually in the vicinity of 15-30 percent of the salary on offer, per hire. RecruitLoop says you should expect to pay about 20 percent.

But first you have to find a recruiter you like. Conservatively speaking, this could take about two hours, including the time it takes to brief the recruiter on the position and candidate you’re looking for. Then it’s over to them – for now.

The recruiter may weed out the good candidates from the bad, but that’s literally it. You still need to interview each candidate, whether it’s two or three or more. After a customary 30 minute pre-interview phone call, it’s standard practice for a candidate to meet with the hiring manager at a company at least twice, sometimes three times. That’s a minimum of 7.5 hours.

RecruitLoop also pencils in time to wine and dine candidates. I don’t know about you, but I rarely hear of a junior or mid-level executive being wined and dined by an employer. This is a practice usually reserved for the top brass, so I’m going to reassign that time to checking out each candidates’ references.

Yes, this is the recruiter’s responsibility and it’s what you’re paying the big bucks for, but it’s precisely because you’re shelling out those big bucks that you should do your due diligence and check out each candidates’ references yourself. (I give you two good reasons why in this blog post.)

Altogether, you’d have spent 13.5 hours on the hiring process, in addition to the 20 percent finders fee you pay to the recruiter. Assuming the candidate’s salary is $75k, and your salary is around $90k (or $47 an hour), you’ve just spent $19k.

The New DIY Recruitment Process

In the RecruitLoop example, they listed multiple employment websites to advertise a job vacancy, but we reckon you only need to use two websites: LinkedIn, which they estimate costs around $1,500 an ad, and Gumtree, which is free.

It should take you about an hour to write your job advertisement, perhaps two if you’re a little rusty or the position is not quite straight forward, which in small business it rarely is. We’ll note down two hours for ad writing, and thirty minutes to post them both.

The average corporate job advertisement yields about 200-300 resumes from jobseekers, but as a small business you may receive less than that. Even if you receive as little as twenty resumes, you still need to cull that down to two or three candidates. That should take you about 3.5 hours.

Then comes the interview process. This shouldn’t take any longer than it would if you were using a recruitment agency, which RecruitLoop estimated would take about 7.5 hours (though they estimated 12.5 hours in their info graphic). Then tag on 4 hours to check each candidates’ references.

You’re looking at about 17.5 hours of your time, plus the cost of advertising on LinkedIn. Assuming your salary is around $90k per year (or $47 an hour), altogether the new DIY hiring process has cost you just under $2,500, though it could cost you as much as $4,900, according to RecruitLoop.

Accessing What’s Behind the Curtain

Since hiring a recruitment agency only saves you about four hours, but costs exponentially more in agency fees, it would seem that the only reason to go with a recruiter is to access to that secret Talent Procuring Process.

But given that the majority of recruiters are now using LinkedIn to target new talent, in addition to their existing database – and who cares about one recruiter’s database when LinkedIn has the biggest in the world? – wouldn’t you rather save your money, invest the time, and go behind the curtain yourself? I would.

The key, of course, is to ensure you’re using LinkedIn correctly, in the first place. After that, the rest is up to you. Next time you’re looking to hire a new staff member – or maybe even an independent contractor – I encourage you to think about the DIY way.

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MYOB Bookkeeper Triples Income With No Extra Advertising Budget

MYOB Bookkeeper Provides Customer Service

Ever seen these headings in online ads? It’s sensational I know and I’d rather not revert to such tactics, but the truth of the matter is that the personal work you do to become a better networker and learn how to become a good referrer of business to other people will turn you into the “go to” person a lot of small businesses would like. The result is that you’ll pick up more business because people trust you.

I’ve written before about the power of combining websites like LinkedIn and good Referral Marketing techniques, but they worth mentioning again, particularly as Michael Griffiths is holding his next Referral Marketing Master Class very soon.

A recent example that Michael gave me about the benefits that one bookkeeper received because of their new-found referral marketing skills is Don Doolan from First Class Accounts. He was able to triple his lead generation just by focussing his efforts on effective networking and finding a way to help his network on contacts improve their business.

Is Referral Marketing just good Customer Service?

Customer service is an important aspect in every business. It’s so important that even the largest of Australian and US companies use it as a tool to generate more sales! We include Customer Service tips in our Small Business Management and StartUp Course from David Hall and I’m mentioning it here because both customer service and networking require a similar effort in modifying your approach to customers and listening to them.

When you listen to your customers in your regular conversations you’ll discover many opportunities to either:

  • Mention a product or service that you offer, or
  • Mention that you know someone who could provide them with exactly what they are looking for.

Just by writing this email I am referring Michael and his Referral Marketing course because I have seen the benefits from other people in our network and I know how important it is to have a good relationship with key customers.

MYOB Bookkeeper Marketing

If you are one of our MYOB Bookkeeping Course students and you are interested in taking the journey of becoming an independent consultant to provide bookkeeping services in your local area please make sure you read about our MYOB Bookkeeper Directory service.

Want help starting a bookkeeping business?

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Business Opportunities for Ordinary People

We have now teamed up with the StartUp Academy to help our students (and anyone else) start their own home based business as a bookkeeper. You’ll be able to earn money by helping people learn how to use programs like MYOB, Quickbooks and Xero or doing the work for them. Learn more about starting a bookkeeping business.

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Want to Earn a Thousand Bucks for Giving a Referral?

referral marketing
We’ve come across a great new referral marketing website that will pay you a grand for referring a colleague.

We’ve published numerous posts about referral marketing, which is an invaluable and cost effective way of marketing your business. In particular, we talked about LinkedIn. This is something that I, Steve Slisar, CEO of EzyLearn, am a big believer in — and so is small business marketing guru, Michael Griffiths.

You can learn more about using LinkedIn for referral marketing by attending one of Michael’s Sydney workshops and here’s a company willing to pay a good commission for referrals. Continue reading Want to Earn a Thousand Bucks for Giving a Referral?

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Thanks For Loving Us

MYOB online training courses
We are thrilled that our customers appreciate our attention to good, old-fashioned customer service.

In a recent post we talked about how you can use referral marketing and LinkedIn to market your business to grow your customer base. But once you get those new customers, the most important thing is making certain you keep them.

Great customer service is the key to ensuring you always have a happy customer. Providing consistently good customer service and being courteous to people in the way you communicate with them, be they suppliers or contractors, as well as customers, is also highly beneficial to your business in other ways. Continue reading Thanks For Loving Us

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Recruiter Tells: What Will Make Your CV Get Noticed

Find out what a recruiter has to say about how to make your CV stand out from the crowd.
Find out what a recruiter has to say about how to make your CV stand out from the crowd.

If one of your resolutions was to find a new job this year, you’re probably not alone. Job seekers are most active during the early part of a new year, so if you’re planning on taking the next step in your career, you’ve got to stand out from the crowd.

Our Small Business Management and MYOB Training courses are most popular this time of year because training courses up your skill-sets and are a key way of ensuring you’re a cut above the competition. However, that’s only as long as you’ve got your CV in front of the right people.

This makes the role of your CV an extremely important one; a lack lustre CV can often be a deal-breaker for a recruiter at the other end of an email address filling up with enough CVs to blanket Siberia — twice.

What Makes Your CV Stand Out?

So what’s going to make your CV the one recruiters and employers shortlist for an interview? We spoke to recruitment specialist and director of Skills Savvy, Fiona Neumann, to get some insight on design, whether or not everyone embellishes on their CV, and what you should put in the dreaded “special interests” section.

Q: What are some dos and don’ts when it comes to formatting, layout, design, etc? Some people think the more creative the CV, the better chance you’ll have of standing out from the pack – is this necessarily true?

Fiona: There is no rule of thumb on what you should or shouldn’t do. It really depends on the job you’re applying for. For example: If you are applying for a graphic designer role or another artistic role, then the recruiter will definitely be looking for a CV that stands out in a creative way. If it is a sales or service role then some candidates can be a little creative by adding their profile picture to the top of the CV. I personally like this, as long as it is a professional photo. This is a great way to stand out.

Q: Should your CV (and cover letter) show a bit of your personality, or is it safer to save that for the interview?

Fiona: I believe your personality comes through via your cover letter and your CV in subtle ways. When candidates place their photo at the top of their CV, this demonstrates that they are willing to put themselves out there and it shows confidence. The language a person uses also shows their personality. These are subtle ways. If your CV and cover letter is written in a way that articulates why you are the best person for the role then a recruiter will call you. A phone interview and a face-to-face interview is where the recruiter/hiring manager will see your personality.

Q: Embellishing your CV – does everyone really do it? And if so, where does that leave the honest jobseekers?

Fiona: Great question. No I don’t believe that everyone embellishes on their CV. Besides, a great recruiter is able to read between the lines and ask the candidate the right questions. The recruiter can then work out what is fact and what is fiction. A CV is important, but it is only one part of the recruitment process. If a person has written something on their CV then they will need to be able to answer questions during a phone interview or a face-to-face interview to back up their CV — and if they’ve embellished or lied in their CV, they probably won’t be able to answer the recruiter’s questions.

Q: Lastly, does any recruiter/employer really care that your interests include collecting antique teacups and reading crime novels?

Fiona: I personally like it [the special interests section], because you never know what the hiring manager may be looking for. Plus, including your interests does, in a subtle way, demonstrate personality, which helps recruiters and hiring managers determine whether you’d fit with the culture of an organisation. Take these two different examples of special interests: “I enjoy spending weekends with my family, going out for dinner and reading books,” and “I love to party, going to see live bands and watching Formula 1 racing.” There is no right or wrong answer, but you can see you are probably dealing with two completely different personalities, and while I would never discount someone based only on their special interests, it does tell me a little more about the person behind the CV.

Need a resume or want to start a home based business?

The lovely people from Workface have combined their resume writing service with our online Microsoft Word training courses so you can have a professional resume AND the ability to add and edit it as you need. If you are interested in starting your own business as an independent contractor and work your own hours, close to home and doing something you love you might consider one of these business opportunities..

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Adjusting the tab stops in MS Word (TRAINING VIDEO)

Microsoft Word is still one of the most widely used software programs in every small and large business in the World. Despite free or cheaper alternatives most small business use this software because everyone else does – it means that they don’t have to learn a whole new software program.

Microsoft Word is used to create documents like:

  • Resumes
  • Business sales flyer and brochures
  • Letters
  • Menus
  • Pricelists
  • Business Forms
  • much more

 

Despite how popular it is many people still don’t know how to use it properly. If you ask most people they’ll say they can use Microsoft Word but as soon as you ask them to create a flyer or something that uses multiple columns, images and  alignment you’ll start to discover that there are MANY ways to go about it.

The concept of TABS has been used since the day of the typewriter and in Microsoft Word it’s much more powerful, but who really know how to use them?

 

In addition to our MYOB training courses, we also offer a MS Word training course. If you’ve ever needed to add columns into your word document, you’ve probably done one of two things: counted the number of times you’ve hit the ‘tab’ button, inserted a table or just pressed the space bar until the text lines up. If this applies to you, watch this free training videos (one of MANY in our online Microsoft Word training course)

When you spend the extra time using tabs properly you’ll see how it saves time and lives up to it’s name as a productivity tool. It’s when you want to change the formatting or add new information that you will find the correct use of Tabs in Word VERY rewarding.

If you are looking at starting a new job, promoting a new product using a flyer, sending out a mail merged information letter or many other tasks this year, do it with a new confident, skill level and speed.

 

 

 

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Is Zoho the Small Business Solution?

Check out the numerous Zoho apps for small business.
Check out the numerous Zoho apps for small business.

It’s fair to say the MYOB is the undisputed market leader in accounting software. Even despite the number of new cloud-based software packages that have sprung up in recent years, MYOB is still the software of choice for most accounts and it’s why we offer MYOB training courses. But for someone starting a new business, MYOB might not actually be the must-have accounting software; there’s a new player in town, offering turnkey solutions for small businesses: Zoho Office Suite.

Cloud-Based Zoho for Small Business

Gone are the days of needing several different, rather expensive, software packages installed on your PC; with Zoho Office Suite you don’t even need one. Entirely cloud-based, the Zoho offering is broken down into three app packages: Zoho Business Apps, Zoho Collaboration Apps and Zoho Productivity Apps.

The Many Zoho Apps

Zoho Business Apps includes CRM, books, invoicing software and a website builder, along with other more ingenious tools such as, the support app for managing your customer service, a custom app-builder tool and a recruitment app that allows you to collect resumes and schedule interviews with candidates.

Zoho Collaboration Apps includes a project management app, a social network app called, Pulse, along with chat, mail and docs apps.

Zoho Productivity Apps features a number of word processing apps, including Writer, Sheet (like Excel), Show (like PowerPoint), Notebook, and a Calendar app.

Select a package and a plan that suits your business needs, pay a small monthly fee, and your business has access to each of the apps within that package whenever and wherever they’re needed. The downside: there’s no pricing plan for all three packages, bundled together.

Zoho Books

But say you don’t want all that anyway; you just want some decent invoicing or bookkeeping software. No worries — each Zoho app is available separately. Zoho Books, which is the closest thing to MYOB and offers unlimited invoicing, expense tracking, reconciliation, time tracking, multi currency support, and the newly added automatic bank feeds and credit card feeds feature, costs only $USD24 per month and includes access for two users.

***

For new businesses, Zoho is certainly an affordable option, whether you only sign up for Zoho books, or whether you take on an entire business, collaboration or productivity apps package. For bookkeepers, however, MYOB is still the preferred accounting package. That means training in MYOB is still as necessary and vital a skill as ever.

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Be Real about Yourself for that Bookkeeping Job

Does your resume really reflect you? Remember, it's important to be specific and provide examples.
Does your resume really reflect you? Remember, it’s important to be specific and provide examples.

We’re always trying to help people who have done our online MYOB course get work, so it’s time to emphasise again the message that overselling yourself in your resume stands out a mile — for all the wrong reasons!

What to Ditch

We’ve written previous posts with tips on how to make your resume stand out. Whether it’s a bookkeeper, office admin, virtual assistant or executive-level role you’re after, we’ve selected a few commonly used phrases that you should be leaving out of your resume and what you might include to replace them. Here goes:

“Highly qualified” – instead of using this generic and largely meaningless term, describe what you will bring to the role. Highlight specific accomplishments in previous positions and any awards or certifications you’ve earned.

“Hard worker” – explain just how it is you’ve gone the extra mile. Perhaps you frequently met tough deadlines, handled a high volume of projects or tackled tasks outside your job description?

“Team player” – well, it’s a bit of a problem if you don’t work well with others, so this tends to be assumed these days. Talk about a specific objective you achieved by partnering with colleagues or individuals in other departments?

“Problem solver” – again, be specific; highlight a tricky situation you encountered and how you solved the problem exactly.

“Flexible” – adaptability is a must in most organisations. Demonstrate your flexibility by describing how you responded to a major change at work or dealt with unpredictable aspects of your role.

“People person” – here it might be an idea to provide an instance of how you won over a challenging customer or co-worker.

“Self-starter” – yes, companies need people with initiative – show how you took the initiative when you saw an issue that needed to be addressed.

Remember, It’s the Little Things

We spoke to a couple of head hunters we know about what can make your resume stand out amongst the hundreds a prospective employer might receive. They were unanimous in their view that what piqued their interest were details and specifics about such things as what changes you contributed to your last position; in other words, some aspect that they could delve into and explore a little more. Real examples and instances of where you’ve contributed to a company in a positive way could then spark a conversation in a job interview.

Specifics for Bookkeepers

If you’re looking for bookkeeping work, we suggest ensuring you demonstrate some sound information about the evolving legislation around BAS agents and information about Continuing Professional Development (CPD) for bookkeeping professionals. Keep subscribing to our blog to receive other job seeking tips and tricks in your Inbox.

 

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LinkedIn Profiles: What Not To Do

620_300_cropIf you are like me, or pretty much any other living, breathing person on the planet with access to the Internet, then you’ve probably Googled someone in the last 24 hours.

Actually, I Googled someone while writing this post; had a gander at their LinkedIn profile and then went about the rest of my business.

I’ve mentioned previously how a LinkedIn profile works in shaping a person’s opinion of you, but how do you ensure it’s shaping a person’s opinion of you in the right way?

Getting Mileage Out of Your LinkedIn Profile

If you’re a jobseeker and you need to overhaul your LinkedIn profile, then some things to avoid:

Lying: Lie on your resume à la ex-Yahoo CEO, Scott Thomson, and you’re running the gamut of being found out at some point; lie on your LinkedIn profile and you will definitely get found out (either by a colleague or former employer), but lie on your CV and not your LinkedIn profile: now you’re not only a liar, you’re also a stupid one!

It’s simple: don’t lie. Ever.

Too many recommendations: if a prospective employer is scoping you out — perhaps to verify some of the claims in your CV or interview — and you don’t have any recommendations it’s likely they’ll consider you a dud networker, or worse: a dud employee.

To remedy this, send out a few recommendation requests. But don’t overdo it (when you’re job hunting, for example) — a slew of recommendations all at once makes it obvious you’re job hunting, which your current employer may not think too highly of.

Your job description is vague: maybe you think it’s mysterious, but vague or ambiguous statements in your job description is just plain elusive, and it makes you seem as though you’ve something to hide. Like maybe you’re not as fabulous as you let on you are.

The statement “assisted with the grand opening of a new store” could mean anything. For all we know, you could have put out the plastic cups people were drinking their complementary bubbles from. Instead, write what you actually did. No matter how small the task was.

No photo: this isn’t a beauty contest, nor is it the correct medium to post a picture of yourself drinking from a seven-foot beer bong. But the option to upload a picture is there for a reason.

A picture tells a thousand words and like it or not, visuals are important. If they weren’t, we’d never have to go for an actual job interview.

Ambiguous keywords: choose your keywords wisely; avoid overused buzzwords like “proven track record” or “team-player”. They may sound impressive (to you) but they really aren’t.

Instead of saying you have a proven track record in sales, show people what that proven track record was — if you pitched and won a multi-million dollar account for your company, say that. This turns an empty statement into a quantifiable accomplishment.

We work with professional partners that help combine our online training courses with services that help you to improve your chances of employability, or hone their talents and skills for running a small business. If you’re new to LinkedIn, we’ve discussed in a previous post how you can use your LinkedIn profile as your resume to find work. If you are looking for opportunities to become an independent contractor and operate your own business from home see the business opportunities at Workface.

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LinkedIn Profiles: How Useful Are They, Really?

What is the power of a LinkedIn profile?

how useful is a linkedin profile online learning social media training
We scrutinise the power of a LinkedIn online social media profile.

THERE MAY BE SOME debate over whether having a LinkedIn profile actually helps professionals make valuable connections with other professionals, but the same could also be said of traditional networking.

As a writer, I probably should network more, but personally, I don’t find much value in it. In the past I have either fallen prey to someone wanting publicity for their pyramid-scheme-type business or I’ve turned into a borderline stalker myself; harassing someone who perhaps only gave me their business card out of a feeling of social obligation.

Besides, a business card tells you nothing about how competent or capable that person is at their job. For writers and journalists, I’ve always found it pretty easy to validate their claims on Google; for other professionals: not so much. Until LinkedIn, that is.

The Professionalism of LinkedIn

LinkedIn may not connect you with the recruiter of your dream job, but Twitter doesn’t guarantee you’ll become BFFs with Mariah Carey, either. What LinkedIn does, however, is give you an online professional profile.

And it’s the rather perverse nature of today’s digital society that makes an online professional presence invaluable; LinkedIn itself can act as your calling card, demonstrating how others endorse you and your work; it can act as your resume; and it can help you to actively find the right job.

The Power of a LinkedIn Profile

Any time you meet someone, you can pretty much guarantee they’ll Google you. Whether they’re prospective employers you’ve interviewed with, people you’ve met in a professional setting (clients, industry alums) or even colleagues, you can bet at some point or another they have Googled you.

What that Google search turns up can totally change the way they interact with you.

I can’t tell you how many times I’ve LinkedIn-stalked a fellow writer only to discover their LinkedIn profile is not so impressive, after all. From this point on the entire dynamic of our relationship has changed immediately; suddenly I feel I’ve got the power.

On the other end of the scale, discovering the meek-mannered, unassuming but otherwise seemingly-unimpressive editor I chatted to with extreme ease is actually a former Vanity Fair staffer or contributor to The New Yorker adds another dimension to our relationship — usually, I’m putty in their hands.

***

And it’s in this context that, yes, a LinkedIn profile does work. Whether you’re using LinkedIn as a job-hunter or a networker, your LinkedIn profile tells people everything they think they need to know about you.

The old phrase — first impressions are lasting impressions — is out. It’s online impressions that are the lasting impressions.

If you haven’t already, we welcome you to connect with EzyLearn at LinkedIn.

learn online training Xero courses videos for less

Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. 

 

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Do you stand out when looking for work?

Create Postcards to use with your resume to find a jobIt’s that time of year when people are turning their new years resolutions into action and we’ve noticed a massive increase in students searching for help in writing resumes, as well as resume and business plan templates for those who are looking at starting a business.

I was speaking with Rehab Consultant Ross Miller, who helps people who’ve been injured at work find more sedentary office type jobs, and he mentioned an interesting idea.

[quote]Create a Postcard with your details on it and attach it to every resume you send[/quote]

At first it seemed a little absurd but after we got talking and he revealed more of his idea it made a lot of sense.

When you submit your resume with your job application you end up as a document in a pile and for years people have been looking for ways of standing out from the crowd. With the advent of new printing technologies like moo.com in the UK, it is becoming easier to produce and print a professional, full colour, Postcard for not a lot of money.

Social-Media and online MYOB Training coursesRoss’s idea is to create a Postcard with your photo and a brief bio about yourself on one side, plus an image that reflects the industry you want to work in (picture of a retail shop or office etc) and some words to describe it on the other side. What do you think of that idea?

If you like this idea let us know on our Facebook page. If you have other innovative ideas share them on our Facebook page.

NEW in 2014

Are you looking for work closer to home or interested in changing your working style from an employee to an independent contractor so you can work your own hours and do things you actually enjoy doing? Look at the Work at Home Opportunities that we help to create!

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MYOB course students have already achieved their 2013 resolutions

MYOB training course certificate for your resumeWhen we closed our last Sydney training centre in 2006 and put all of our MYOB course content online it was very early for online training and I was a little worried that students would want to do online courses. What I’ve discovered in this first week and the first week in most of the previous years confirmed my decision to offer our training courses online.

Traditional training centres have a strict schedule that they need to fit into because they have room-hire, trainers and need to get enough students to fill a class. The convenience of online training has enabled many students to enrol and even complete their MYOB training while they are on holidays and have the time to do it. What a great way to get through your new years resolutions quickly.

We’ll be doing a certificate run at the end of January 2013 so when most people (who aren’t aware of online training) are thinking about enrolling into a course at a training centre, our students will have a MYOB Certificate to put in their resume.

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CIA Provides Secrets about Linkedin

LinkedIn: The Living CV

I’VE WRITTEN A NUMBER of posts about the power of LinkedIn to replace the traditional resume, but after speaking with an expert from CIA (Sydney-based company, Computer Information Agency or CIAOPs) I learnt some new secrets about Linkedin. Robert Crane, CIA’s Director, shared some tips as to how and why LinkedIn is a fantastic tool to help you get a job AND find more customers.

Robert-Crane-Digitar-web-linkedin-secrets
Robert Crane is the Director of Computer Information Agency

Here’s what Robert had to say…

One of the greatest advantages that Internet based technologies can provide is leverage. Nothing could be more the case than with social media. Unfortunately, too many businesses and professionals fail to see the potential that it can provide themselves and their businesses. Probably the most effective social network for business is LinkedIn.

You may be surprised to know that LinkedIn in has been around for over a decade. It was around long before Facebook and Twitter as a source of connecting business people together. LinkedIn allows you to create a personal or business profile to which you can add all kinds of information.

[quote]Many professionals use LinkedIn as a “living CV” where they can post their career and achievement records for others to view.[/quote]

Sharing that information with others help them grow their potential network and makes it easier for others to locate people with the right skills.

The True Power of LinkedIn

This is where the key technology of search begins to reveal the true power of LinkedIn, for not only can you share your information with others, independent parties can search LinkedIn and locate individuals with the skills they need. This is reason why so many HR people use LinkedIn to locate and target individuals with the skills they require.

[quote]Posting resumes and trawling employment website is now ‘old school’. Indeed, the highest quality applicants are signed up via Linkedin even before a job is offered.[/quote]

Is It Too Late for You?

This means that if you are not using Linkedin your competition probably already is. So what can you do to catch up?

  1. Firstly, you’ll need to create a LinkedIn account and then fill in the information about yourself. The more professional information you provide the better. It is also important to include a professional headshot as part of the profile so if you don’t have one of these go out and get one.
  2. Once you have all your information entered start looking for people and associates you know who are already on LinkedIn. When you find them send them an invite to ‘connect’ with you on LinkedIn.
  3. Once you network starts to grow make sure that Linkedin becomes an ongoing part of your business strategy. Don’t let the information you have entered get stale. Revisit your account regularly and ensure it is always as current as possible. As you meet new contacts look them up on LinkedIn and ask them to ‘connect’ with you. Always be looking to grow your network and don’t be afraid to ask people in your network for introductions to others on Linkedin.
  4. When you start to feel comfortable with Linkedin use the testimonial feature to ask business contacts and clients for referrals. These referrals can be directly posted on your profile for all to see.
  5. Nothing lends credibility like endorsement so always continue to seek them out and grow the number that you have. Once the endorsements start to flow make sure you direct other information about your business to your LinkedIn information. Use it on your website, business cards, etc.

Other Powerful LinkedIn Uses

The more you work with LinkedIn, the more powerful you will find it. When you need something you can ask your network of contacts, you can search their skills for what you need, and you can join any number of special interest Linkedin groups on the very topic that you are seeking assistance on. Because Linkedin has become such a worldwide tool for business, chances are you’ll find the person or business you’re looking for, if you know how to use it.

Jump On the Social Media Bandwagon

I went to a seminar recently and heard Nick Bowditch from Facebook speak. He said that the businesses engaging with, and using, social media will be the ones still around in 5 years. Perhaps it’s arrogant to think that social media is so mighty, but given the speed with which technology is moving these days, and the ferocity of competition, it’s better to build a profile, reputation and brand that people know, like and trust — and social media is the opportune way to do this.

Social Media and Digital Marketing online training course_comp

Are you in business as a bookkeeper, tradesperson, retailer, trainer or real estate agent and want to stand out from the crowd? We can teach you the online marketing techniques to help you do just this! Check out what’s included in our comprehensive Social Media and Digital Marketing online training courses.

 

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Launch: Career Support Services for MYOB Certificate Students

Today we announce the official launch of our Student Career Support services. We have a new team member on board and her role is to help us provide extra support to help students find, apply for and get their next bookkeeping job.

When you enrol into our MYOB Bookkeeping Training Courses with the lifetime membership and certificate option you will now receive access to our Career Support Services for free. We’ll help you find bookkeeping jobs, prepare your resume and cover letters as well as follow-up letters and letters of recommendation for students who join our Bookkeeping Academy CPD program.

Not only will you learn new skills using Australia’s leading accounting software program, lifetime access to use the training material as your own personal resource and a Certificate, but we’ll help you refine your job seeking skills and tools to help you get your next bookkeeping job.

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Do an MYOB Training course and get webinars for free

Webinar for MYOB bookkeeping training courses and student support onlineAs part of the research into our Continuing Professional Development (CPD) program for MYOB training course students we are exploring different webinar platforms and we thought you’d be interested to learn about it. For existing EzyLearn students it will mean free MYOB Bookkeeping webinars in the coming months.

We’re proud of our online MYOB training courses and thousands of students are too, but we’ve found that students are interested in lots of other skills relating to earning money for themselves as either an employee or a contractor. Things like using Word to write a resume, using WordPress to manage their own website, how to use online CRM (Customer Relationship Management) programs to keep track of all their contacts etc. We mentioned in a early blog post about our plans to provide more training resources for working mums and we’re getting closer to our final goal.

The purpose of a webinar is to deliver educational content similar to what you would experience with a seminar except that you save on time, travel, money, petrol and you can even watch the presentation at a later date. Our team has been in contact with accountants, career professionals, online service providers and a host of other industry professionals who will be providing information, training and tips and tricks at our webinars and I hope you can join us in this journey.

If you are an existing student and have some idea or suggestions of topics that you would like us to cover, this is your chance. Send your suggestions to sales@ezylearn.com.au and we’ll discover the most popular and work on a schedule for the rest of the year. If you are not a student yet, this is the time to enrol. Stay tuned for more updates shortly.

 

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Don’t oversell your MYOB bookkeeping skills

writing a resume for an MYOB bookkeeping jobI recently wrote about resumes and social media that is being used by people to help them find employment and I touched on the topic of Linkedin. Of all the social media tools available to you, LinkedIn might be the best to focus on because it has all the tools available in social media (like recommendations, professional profile and education and more) and it is focussed on people and their professional connections and careers.

Michelle Hammond wrote an interesting article for SmartStartup way back in 2010 about “over-used” phrases in resumes and here’s the key phrases from that article:

According to LinkedIn, the three most overused terms are “extensive experience”, “innovative” and “motivated”, followed by “results oriented”, “dynamic” and “proven track record”. Rounding out the list are “team player”, “fast paced”, “problem solver” and “entrepreneurial”.

This view is backed up by our own resident resume writing expert Nicholas, former CEO of a UK based head-hunter who confirmed that “overselling stands out a mile when you are the person having to go through hundreds of resumes for each position. What really makes a difference is when you go into a little detail about what changes you contributed in your last position or some other specific information that the resume reader can delve into and explore a little more. It’s got to be real because a conversation can often evolve from what you write”

If you are compiling a resume for your own job seeking efforts make sure you demonstrate some sound information about the evolving legislation around BAS agents and information about Continuing Professional Development (CPD) for bookkeeping professionals.

Make sure you subscribe to our blog to receive other job seeking tips and tricks in your email inbox. If you are interested in our online MYOB training courses, remember that you receive LIFETIME student access.