Posted on February 14, 2017March 25, 2020 by Steve Slisar

What Bookkeepers Can Learn From Real Estate Agents: Facebook Advertising

Facebook – Great for Local Marketing

using facebook for bookkeeping marketing — *Facebook can be extremely useful for marketing to a local audience.*

In its decade of existence, Facebook has built up a wealth of data about its users, data that it likes to sell back to those who need it, in the form of targeted advertising. Facebook advertising, though similar in its approach, is very different to Google Ads in what it delivers.

Real estate agents discovered the value of Facebook advertising early, and have used a combination of images and videos to successfully deliver their marketing messages and sale pitches directly to their target market and in order to set their prices. Continue reading What Bookkeepers Can Learn From Real Estate Agents: Facebook Advertising

Posted on February 7, 2017March 25, 2020 by Steve Slisar — 1 Comment

What Bookkeepers Can Learn From Real Estate Agents: Using Video and Images

Focusing on Education Rather than Sales

how bookkeepers can use video THE INTERNET HAS CHANGED the way businesses market their services to prospects, from a simple sales message to an educational one.

Real estate agents caught onto this shift in buyer trends early and started creating online content to cater to these buyers.

Visit the website of any real estate agent and you’ll find lots of images and videos educating potential buyers about their services, previous sales and the local area they represent.

Continue reading What Bookkeepers Can Learn From Real Estate Agents: Using Video and Images

Posted on January 17, 2017August 13, 2018 by Steve Slisar

There is No Official Diploma in Xero

Nationally Recognised Courses in Quickbooks, MYOB and Xero Courses do NOT Exist

Federal Government Department of Education and Training myskills website check on RTOs and accredited courses A lot of our enquiries regarding MYOB, Xero and Quickbooks courses are from students looking for a bookkeeping job or start a bookkeeping business so when they ask about accredited or certified courses in accounting programs its because they want a qualification or because of what they’ve read on training websites – some of them are very confusing. The biggest confusion that I’ve come across lately has been about a Diploma in Xero! it doesn’t exist.

The best place to find out the truth about Nationally accredited courses is at the official government websites: http://training.gov.au/Home/Tga and https://www.myskills.gov.au/ and if you do a search at either of these sites for Xero,MYOB or Quickbooks and you’ll find there are no results and the reason is simple – bookkeeping skills are the same regardless of which software program you use.

When the Department of Education & Training began the process of regulating the education industry last decade I explored the options of applying to turn EzyLearn into an RTO and decided against it because of the red tape and high compliance costs. I’ve since spoken to managers at some VERY large companies that initially decided to jump on the RTO bandwagon only to discover many years later that it was all a huge cost for very little benefit. This doesn’t mean that RTO’s are bad, it’s just that the business owner needs to go through an evaluation process to see if it is financially viable. Here’s some recent news about RTO’s that have experienced financial difficulty.

EzyLearn has Partnered with an RTO for Cert IV in Bookkeeping!

EzyLearn creates, delivers and supports short courses, often called night courses, in the popular accounting software programs for a low cost and with the flexibility of online delivery so you can start quickly anytime (no waiting for a course schedule) and then progress at your own pace. See our Cloud Accounting Courses here.

If you’re looking for a Nationally Accredited Bookkeeping Certificate then learn more about what’s included and the costs for a Cert IV in Bookkeeping.

Compliance Requirements for RTO’s

A great example of one very onerous compliance task for RTO’s is that they need to keep student records for 30 years, 30 years! That’s more onerous that the 7 long years a business needs to keep tax records for the ATO! If you are really interested, take a detailed read of Standard 3 the site that governs RTO’s in Australia, Australian Skills Quality Authority (scroll down just past half way).

EzyLearn has always been a creator of training course content and we focus on keeping our content up to date, marketing it, delivering it via an LMS and supporting students – that includes delivering exceptional value for a low price and using as many learning tools as we can (workbooks, exercise files, training workbooks, knowledge reviews).

When students ask us whether we are accredited or whether our certificates are accredited we try to find out what is most important for them: to get software skills and experience or to get a nationally accredited certificate – there is a MASSIVE difference in price and I’ve written this blog to help you find the right course for your circumstances.

Nationally Accredited Courses and RTO’s

Here are a couple things that will help you find the right course and the right training company.

Only an RTO (Registered Training Organisation) is able to deliver nationally accredited courses and more specifically the assessments that deem whether you are Competent or Not Yet Competent.
RTO’s can only deliver Courses based on the subjects available from a Nationally Accredited Library of subjects

If you are thinking about doing a Nationally Accredited Course check out whether that training provider is listed at this site: http://training.gov.au/Search. While you are at it see if the course they advertise is also listed.

Diplomas are Available for Accounting: Check your RTO

See if you can find a Diploma in Xero, or MYOB or Quickbooks? The answer is no, because their isn’t one. What some training companies offer is a Cert IV in Bookkeeping or a Diploma in Accounting and they may focus on using Xero or MYOB or other software but if that is the case you should delve a little deeper into the RTO and see how good they really are. If you search the training.gov.au website you’ll be able to see all of the information about every RTO. The Investment Banking Institute in Melbourne is a highly regarded RTO for the provision of financial services and bookkeeping courses and when you visit their Official Organisation Details page you can see the courses on their “scope”, their contact details and if there are any restrictions on the training they deliver.

If you are really that interested in learning more about accreditation and accredited courses you should take a look at the Cert IV in Bookkeeping. There are 24 available courses but an RTO only needs to deliver 13, of which 6 are core units. That means that apart from the core subjects EVERY RTO is able to mix and match with 18 of the potential elective subjects. I’m not the best at statistics but this means there are LOTS of potential combinations of subjects that can make up a Cert IV in Bookkeeping.

See my conclusion and references for examples of the type of information a good RTO will make available about the student satisfaction (Quality Reporting Indicators).

Accreditation by the Software Company: MYOB, QuickBooks, Xero

Another type of accreditation are those offered by the software companies but let’s be honest, these services are revenue raising “partner” programs and the more “paying” partners a software company has the more money they earn and the more exposure to clients they have. I recall when MYOB was in it’s early days (and still called Data Tech) that the main requirements to become a partner where to do at least 3 installations – but there was not training or quality control beforehand, it was almost like you had to wing it and if you did 3 then you were rewarded with a partner status!

In those early days EzyLearn delivered MYOB courses and some of the students who came along shared experiences about “MYOB Certified Consultants” who just flew in, set everything up and then flew out leaving a mess that often they wouldn’t fix. These consultants made themselves appear like super heroes who could only possibly come for one day at a time (they were booked out for months of course and charged a fortune). The company’s accountant or accounting staff were usually left to clean up the mess and make everything right. Sure,things may have changed these days and the standards imposed by the software companies are much higher but to me this accreditation is one of the last places a bookkeeper should turn to – and the last accreditation an employer should look for.

The best accreditation in my mind is accreditation (or certification) by the industry and that’s normally delivered by not-for-profit associations that aim to increase the education and compliance of their members.

Accredited by the Industry

There are several associations for bookkeepers who want to become Registered BAS Agents but the most progressive is the Institute of Certified Bookkeepers. This organisation came from the UK where they are still a leading member group, when the Australian Bookkeeping Industry began the process of regulation and they recognised the benefit of letting their partners use their logo to demonstrate their membership status.

We spend over $1000 pa on this membership but we do it because our students are then able to join the Institute as student members.

Conclusion

Firstly,I did NOT see myself writing all this.

Secondly if it’s important for you to receive a nationally accredited qualification do some basic research in the company delivering the courses and make sure they are an RTO and not just using words like Diploma in Xero to confuse you and finally check out the subjects that they include in their Cert IV, you may find one company’s Cert IV is better than another.

MYOB Training Courses with 30 Day money back guarantee Finally, If you decide you just want to learn how to use the software using practical exercises and following step by step processes that are performed in most companies everyday then enrol into one of our EzyLearn courses. The Certificate we provide is a Certificate of Completion once all our Knowledge Reviews have been completed successfully and these knowledge reviews are at the end of each section of each course. In the MYOB course we have 5 courses.

The best guarantee I can offer is a 30 day money back guarantee. Happy Learning

Some other references you may find interesting:

http://www.asqa.gov.au/media-and-publications/when-to-consider-course-accreditation.html
https://www.legislation.gov.au/Details/F2014L01377
http://www.asqa.gov.au/vet-registration/comply-with-your-obligations/quality-indicator-reporting.html
https://www.breastfeeding.asn.au/rto-annual-quality-indicator-results (example of the Quality Reporting Indicators for good quality RTO’s)

Posted on January 9, 2017November 11, 2018 by Steve Slisar — 1 Comment

Running Your Business from Your Mobile Phone

Millennials Driving SmartPhone Usage

Can you send an invoice using sms text message from Quickbooks, Xero or MYOB I WAS TALKING to a tradesperson in his mid twenties and how he wants to start his own business.

The more we spoke, the more I realised that this bloke runs his life almost entirely from his mobile phone — and doesn’t have a computer or laptop!

After having spoken to a few tradies in the last 6 months, I realise that this is the case for many of them. In large part, it’s because the nature of their work is outdoors and requires them to focus on what they’re doing there and then on a work site.

What this guy is very good at doing is replying to SMS text messages and using Facebook Messenger. This made me think about how much of your business you can actually do with a smart phone and via text messaging.

(It also made me think about how much business we might all be doing via Facebook whether we like it or not, but that is a topic for another blog post!)

How do you use your SmartPhone?

I am an Android / Google person through and through because I like their open source model and low priced (OK, cheap) solutions. Way back in 2012 I wrote about how the smartphone could replace your computer.

What I didn’t realise at the time is that most people want to run their business while they are doing it — ON THE GO — rather than have to plug it into a big screen and keyboard when they got home or to the office.

If you are interested in ways of using your SmartPhone as your office computer check out these sites!

I use my smartphone for:

emails
texting
calendar scheduling
checking online support and chat activity
reading the news
checking website analytics
taking photographs
internet banking (using CBA Netbank)
a street directory
real estate property searches
research on any of the projects I’m working on
making and receiving phone calls.

The things I don’t do on my phone are:

writing and publishing blog posts
transferring funds using NAB (because their Internet banking is sad)
accounts and bookkeeping (interesting, huh?)

Thoughts of what we do with our smartphones made me explore a little deeper into something very simple that I think most tradies would like to do — “Send invoices by SMS”

This is what I found out:

Quickbooks Online seem to make it possible in an integration with iCheckGateway (no pricing on website)
FreshBooks enable it as an integration with Zapier
Xero and MYOB both have integrations with Servicem8 which seems to provide many SMS templates
Xero has an integration with SMS My Debtors (their video is hosted on Wistia! – Great video hosting that we teach in our Social Media Marketing Course)
MYOB and Xero have an integration with EzyCollect
DirectSMS have an integration with an integration!! They integrate with Zapier that integrates with Xero

It seems like much of the functionality that people are starting to want is available as a paid extra. However, what doesn’t make sense is the fact that I can send an unlimited number of text messages as part of my mobile plan.

Can’t these modern accounting programs just take advantage of that feature?

***

I’m very interested in hearing back if you have a real world experience where you’re using a smart phone to do something you would normally do from a desktop or laptop computer. Drop me a line at sales@ezylearn.com.au! I’d love to talk about you and your business in the blog.

Posted on January 5, 2017January 6, 2017 by Steve Slisar — 1 Comment

Announcement: Social Media Marketing Course

Social Media Marketing Course for 2017

Digital marketing is one of those fine arts that sometimes takes many attempts to get right and I’m guilty of that myself. I wrote a couple blogs recently about content marketing because I spend a lot of my time creating and modifying strategies, optimising and planning the content that my team creates for EzyLearn and other websites. However, I think many people are unfamiliar with what the term “content marketing” means — my mistake! I should have used the words that most small businesses associate with online and digital marketing: “SOCIAL MEDIA”!

Social Media Course — We Include EVERYTHING

So, now that I know social media is the keyword, I’m going to explain how every course we offer ties into your Facebook advertising and Facebook Page and why all of these aspects are important to you if you are going to spend more time and money building a strong online brand.

Content Marketing

No matter who you are or what you do you will need content and you will use that content to promote you and the services you provide. I have been using all of these tools to help convert EzyLearn into an “online only” training company in 2006 but I was able to explore how to provide these services to real estate agents when I managed the social media strategy for Derek Farmer, a real estate agent in Cammeray at the time. Here are the content options we had to play with:

Photographs and Images

Images are used in Instagram, Facebook, Linkedin and on your blog (if you have one). They are used to make a blog easier to read and in industries like real estate where good photography is important to get a high price and make a successful sale they are used to showcase the product being sold. I recently spoke to an asbestos removal company and photographs of what they do and how they do it are also an important part of their “content”.

We show you how to include images in blogs and even include fundamental image editing skills using GIMP (it’s very powerful and it’s free!)

Video Marketing

EzyLearn has several hundred videos as part of our online training courses and sometimes we use them to give prospective students examples of our training, explanations about how our special offers work or even videos of me explaining the EzyLearn journey since the late 1990’s! Real estate agents like Derek Farmer use video to help educate property sellers about the various aspects of the property selling process and what to look out for.

We show you how to get your video up to YouTube, or more professional services like Wistia and show you the analytics you can get about your video viewers and how to make a better video next time — it’s all about drop off rates. We also show you how to get a Call-To-Action within the video itself.

Blog Marketing

Blog marketing is my personal favourite because I love writing; you can really play with the keywords that Google loves so much and you can fill a website up with content that shows you are active.

We teach you how to create a website, create web pages AND blog posts, how to optimise them for the keywords you want to be discovered for and how to measure and understand the visitor analytics.

Facebook Pages, Timeline Posts, Advertising and Remarketing

This is the one that EVERYONE is interested in and for good reason; the demographic targeting is fantastic. Facebook is becoming increasingly important for real estate agents to promote themselves — indeed, Social Estate and BuddyBid are just two companies getting in early to earn a couple of hundred dollars a month for each real estate agent they take on board.

Note: This is something that any work at home mum (or dad) can do! You just need to understand how to generate new content or “republish” other interesting content on a Facebook Timeline and how to create a Facebook Ad. We cover all of this in our Social Media Marketing Course.

Facebook Pages

Our written guide and training course videos show you how to set up a Facebook Page for a local business (ideal for tradies, service providers like accountants or bookkeeper and of course real estate agents). By using a Facebook page you can assign the administration of that page to someone who simply schedules posts — that someone can be YOU.

Most people with a Facebook Page then need to make sure their Timeline is filled with content so that they pop up regularly in local news feeds.

Feeding Your Facebook Timeline

Most people think it’s important to create a Facebook post every day but that’s hard to do if you need to generate original content. Instead most people re-post other content that is relevant to the audience — this is often referred to as curated content (for instance, where you make a comment or affirm your belief in an article).

Real estate agents often simply refer to the plethora of real estate blogs available and here are some examples used by David Howe, an honest and diligent McGrath agent in Northbridge, Sydney, who asked our designer team to create a website for him:

http://www.smartpropertyinvestment.com.au/how-to-maximise-profit-without-it-costing-you-a-cent
http://www.dailytelegraph.com.au/lifestyle/food/sydney-taste/sydney-eat-street-10-things-to-try-in-crows-nest/news-story/
http://www.apimagazine.com.au/2016/11/debt-retirement-worries-high/
https://www.buzzfeed.com/markdistefano/too-real-estate
http://www.homestolove.com.au/how-to-design-the-perfect-laundry-4236
http://blog.templeandwebster.com.au/work-the-trend-the-new-natural/
http://www.afr.com/real-estate/residential/dont-want-to-move-want-a-reno-architecture-awards-show-how-to-do-it-20161104-gshwue
http://davidhowe.com.au/david-howe-real-estate-agent-northbridge/

This method of posting other people’s content is good enough to show that your Facebook Page is active. However, from an internet marketing perspective it tends to send people away from your Page and onto other websites where your competitors might advertise — especially if you report material by ratemyagent, openagent, realestate.com.au or domain!

In our social media marketing course we show you how to make a post like this and schedule them all in advance but also how to get your own unique content and how to link to content where none of your competitors are listed.

Facebook Advertising

Facebook ads are relatively simple to create so there is NO reason to get someone else to do them (particularly if they’re going to charge you the equivalent of 4 hours’ labour!). The key elements of a Facebook Ad are their structure: Campaigns, Adsets, then individual ads and once you get that right and understand how it works, creating a Facebook Ad can be done by someone in your office or who you trust (again, a work at home mum).

We show you the type of posts and ads that Derek Farmer paid to promote in his local area, why he chose to do it, how much he paid and what his viewer and reader statistics were. We’ll also show you how to advertise to your own client base in their Facebook Feeds and how to remarket to people who’ve been to your website or Facebook Page.

WordPress, Hosting, User Management etc

I believe that your own website is the best “landing page” for any marketing money spent because YOU OWN IT. The more traffic you direct to your own website and the more content you put there that is valuable to your customers and future potential customers the more valuable YOU and YOUR WEBSITE will become.

In our Social Media Marketing Course we include every aspect of how to manage your own website using the very popular WordPress Content Management System. This includes having multiple users be able to publish content. We also teach you how to optimise your blogs and pages for important keywords using tags and categories, how to use meta tags on your pages and even on images so everything gets indexed by Google and how to make your website look fantastic with professional themes (templates).

Lead Capture and Email Marketing

Having a call to action on your website or Facebook Page is critical to truly analyse it’s effectiveness and understand it’s success — what’s working and what needs to change. A very important part of that is to capture the email address of people who visit your site and most websites do that using a giveaway, free reports, white papers etc. Once you have a potential clients email address you effectively have permission from them to send them email messages.

We use a number of different email marketing solutions including Campaign Monitor and Aweber, and these are very similar to MailChimp, GetResponse, Constant Contact and a plethora of other email marketing solutions. We’ll show you how to use these systems to capture website visitor details and send them messages automatically.

Capturing, Analysing and Understanding visitor traffic

Google Analytics is the most popular website traffic analysing system and you can use it to measure the effectiveness of your website day-by-day, week-by-week and for specific date ranges.

We show you how to implement the code on your website, how to access the visitor traffic information on your PC and even your mobile phone and what elements to look for to understand what your website is doing.

Conclusion about Social Media Marketing Course

We do all of this using our own website examples as well as Derek Farmers website so you can see what real businesses do to succeed online. Whether you want to do all of this yourself, hire an experienced internet marketer or find a suitably qualified work at home mum (or dad) this course will give you an abundance of knowledge and strategies to manage what you do.

See what’s included in our Social Media Marketing Course and enrol today at a huge launch discount!

[button link=”http://ezylearnonline.com.au/courses/marketing-training-courses/digital-marketing-social-media-courses/” color=”orange”] Social Media Marketing Course Contents[/button]

Posted on January 3, 2017March 25, 2020 by Steve Slisar — 2 Comments

MYOB, Xero or QuickBooks: Which Suits Your Business Best?

Which is the Pick of the Bunch?

xero myob or quickbooks which is best — *It’s a competitive accounting software market place out there … which is the pick of the bunch for you?*

IN A PREVIOUS POST, we highlighted some of the biggest differences between QuickBooks and MYOB.

However Xero is also a serious competitor to MYOB (and QuickBooks to a lesser degree).

So let’s take a look at the different capabilities of each accounting application and the kinds of businesses they best suit.

Continue reading MYOB, Xero or QuickBooks: Which Suits Your Business Best?

Posted on December 20, 2016December 27, 2016 by Steve Slisar — 2 Comments

Video: Receive an Automatically Discounted Price for Online Course Enrolments!

Specials and Summer Training

It’s Christmas time and we’ll be open every day (except the public holidays) which means you can make contact with questions or support during your course.

But best of all, we’re offering a fabulous special offer with a saving of over $300. Check out the quick video below which shows you how to get $663 dollars worth of training for just $296 — a saving of $337!

All you have to do is choose your courses at our Online Course Enrolment page and the discounts will be applied automatically.

Get New Skills for A New Year!

With the New Year coming fast we find most of our students are looking to change careers and/or up-skill so as to feel confident with their computer skills in job interviews and the like, so our current special offers will train you up to be your best, cheaply. Here’s all you need to do:

Choose Microsoft Excel course (12 month’s access, all 9 courses and Certificate).
Scroll down to the discounted courses section to see the Xero Training Course available for $30 less.
Scroll down further to see the Microsoft Word Course (12 month’s access, all 9 courses and Certificate), which is normally $267 is now FREE
Tick the box next to “Yes, I have a discount voucher code” and enter 8881818 to receive a further $70 discount off the Microsoft Excel course!

If you don’t have the time right now, don’t worry, you’ve got 12 months to complete all these courses at your own pace — so just enrol now to get the current special offers.

Watch this video to see how to get the discounts

New Online Courses for the New Year

It’s been a very busy year for new course creation and we’ve just launched two new courses that are all based on new online cloud-based services in bookkeeping and marketing/advertising. Read about them here:

QuickBooks Online

Provide quotes on your tablet computer, convert them to invoices when you get the order and take photographs of your receipts for expenses — works on your smartphone too. These are the features of America’s most popular accounting software program that is now aggressively promoting itself to Australian small businesses.

And what do we think? We believe QuickBooks is good software — find out more about our Intuit QuickBooks Daily Transactions Course.

Our New Digital & Social Media Marketing Course

Tired of struggling to post consistently on Facebook and other social media sites? We’ve had a WordPress course for several years to teach you how to create your own website and blog, edit images, and optimise it for search engines (like Google). But if you’ve ever struggled with fleshing out a Facebook Page, or want to start promoting yourself or your business in social media, try our Digital Business and Social Media Marketing Courses.

We show you what you should include on a modern day website as well as including Facebook Page, Content Marketing and Facebook Advertising training (which we used to help Derek Farmer show up on Page 1 in Google for the competitive Cammeray Real Estate Agent search query).

***

Most of all, from all of us here at EzyLearn, HAVE a FANTASTIC and SAFE Christmas — doing things you love!

Posted on December 13, 2016December 13, 2016 by Steve Slisar

Understanding Image and Photo Rights for Content Marketing

Knowing How to Make Your Blogs Puhretty, Like

blogging-content-marketing — *Blogging is the core component of content marketing.*

So you want to digitise your business? Until I’m blue in the face, I keep telling anyone in business that content marketing is one of the most important online Digital marketing activities for businesses in operation today — particularly those with a website. Successful content marketing is about creating original, high quality content that’s relevant to your “potential” customers. It also needs to be high quality in every way (relevancy is integral to quality) and this involves every aspect of the content you’re creating — copy, layout and design. This ain’t always easy!

I’ve mentioned this elsewhere on this blog before, but I stand by my geeky analogy that great content is like an equilateral triangle, in that all parts must be equal. Copy, layout and design are the three sides of your content, and if you prioritise one aspect over one of the others, your content will be unbalanced, just as your triangle would be.

Blogging: The Staple of Content Marketing

How best to content market to your audience? Well, I’d go so far as to say that you can’t have effective content marketing without maintaining a blog. Setting up a blog is actually pretty easy, especially if you use a content management system like WordPress for your website and blog. With WordPress the the layout is pretty much taken care of for you — just choose a theme and away you go.

Many businesses outsource copywriting to a contractor or freelancer, which in our view, is a wise move. Unless you’re a clear writer who can articulate your point accurately and economically (a good writer will know that I’m talking about word count), then you should outsource it. You also have to rather enjoy doing it and be fast at it — otherwise, despite your best intentions, little will ever get published.

A Word on Google Images

So, to design. In the case of blogging, you usually select an image to illustrate your blog posts, which brings us to the subject of this blog post: understanding image rights. Unless you intend to use your own photos and images that you’ve taken or created yourself (hands down, one of the best ways to drive search engine rankings and increase reader engagement, just sayin’) and therefore own the copyright to, then you need to understand image rights first.

As a general rule, never ever use Google Images to find an image for your blog. That’s not to say that Google Images isn’t a great starting off point if you’re creatively spent and in need of some inspiration. I frequently punch a few keywords or phrases into Google Images to see if the results turn up, and then go back to my image library, which categorises images in a more literal sense than Google Images does.

******** SPECIAL LAUNCH OFFER ********

UPDATE: WordPress Courses, Content Marketing Course, Social Media Marketing, Facebook Pages, Updating the Facebook Timeline, Facebook Advertising, Facebook Pixel and Remarketing, Google Analytics and our Digital Business Course are now ALL included in our Digital & Social Media Marketing Course! That’s 6 courses for a VERY LOW price. Check it out and see the prices on our Enrolment Page so you can get a solid start to your digital marketing in 2017.

We showcase what we did at EzyLearn in 2008 and what we did for Derek Farmer (Cammeray Real Estate Agent) in 2015 to get onto page 1 of Google and in front of his entire database every day on Facebook

******** OFFER PRICE IS FOR A LIMITED TIME ONLY ********

This has a lot to do with indexing and keyword usage; put simply, think of Google Images as your own personal brainstorming team. Traditionally, brainstorming has always worked best when there was more one person, but if you’re on your lonesome, then this is where Google Images comes in handy.

You punch in a few key phrases or concepts and you can see how other people have illustrated their websites and blogs, based on those same phrases.

What makes the images from Google Images dicey is that, as a search engine, it’s not beholden to the laws of copyright usage and image licensing; it’s up to you to do your due diligence and find out what the terms of the image’s license are.

Image (Copy)Rights

Generally speaking, to use an image that you haven’t created, you must track down the creator and ask for permission to use it. Obviously, this would be a lengthy and arduous process if you had to do this for every image you found on the internet, so, thankfully, there are plenty of ways to find images where the copyright holder has already released the image with a license that allows specific uses.

Using an image in a way that isn’t allowed under the terms of its license is still considered copyright infringement, so make sure you’re certain you understand each image’s license before you use it on your blog or website.

Most online image libraries offer images with license terms that deal with:

Type of use: Commercial or non-commercial use, with the first being any use of an image to sell or promote a product, service, or idea.
Attribution: Credit may need to be given to the original creator of the image and required format (e.g. a link) specified.
Modification: The image may have to be used unchanged, or you may allowed to modify it and create new images or materials from it.
Number of uses: Some licenses may restrict the number of times an image can be used.

What license is offered depends entirely on the copyright holder or the creator. Some image libraries require the copyright holder to sign over certain rights of use to their images, while others don’t, which means you need to be vigilant by checking the terms of use for each image you use.

Of course, one way to avoid having to deal with image rights is to take your own pictures. As I said earlier, this not only gives your content its own personalised stamp of authenticity, but it also helps drive search engine rankings and reader engagement. This is very important in content marketing.

If you’re not able to take your own pictures, for whatever reason, then using an online image library is the best way to ensure that your content is not only looking great and will engage your customers, but that you’re also not contravening any copyright or licensing terms.

To learn more about content marketing, subscribe to our blog or register your interest in our forthcoming content marketing training course. If you’re a bookkeeper looking to start out on your own, or start a small business, find out more about our bookkeepers’ directory, where we do the content marketing for you to help you find work.

Posted on December 10, 2016May 12, 2023 by Steve Slisar

Are You a Bookkeeper Who Needs More Clients? Want My Advice?

If you are a bookkeeper, selling online MYOB and Xero training courses could be a perfect complement to your bookkeeping business!

FINDING PROSPECTS AND converting them into clients involves selling and most of us hate doing it, but wait…

For those of us in small business, be it as a bookkeeper, real estate agent, sales rep, virtual assistant or the like, most of us are selling every day of our lives.

This means we get pretty good at it. We develop techniques that we can replicate and that become part of our daily lives.

The process of selling is really no longer about selling per se; it becomes about a systemised process of:

Posted on December 8, 2016February 9, 2023 by Steve Slisar

Breaking Bad Content Marketing: The Correct Way to Use PowerPoint

I’d like your opinion!

I was reviewing some of the content we’ve created this year and I was actually astounded at the number of blogs we’d written that mention content marketing. Even so, when I mention content marketing to many business people, they’re still not really sure what I’m talking about. So I asked Angela in our office to put something together — just for fun. Better still, I recorded an audio commentary to go with it; I hope you find it of use.

All the content marketing talk

Want a recap of all the times I’ve written about content marketing? I did a whole lot of posts about real estate agents and how important content marketing is for them. Here are some of the blog headlines in our content marketing category:

Maybe I’m a bit more passionate about content marketing than I even realised (which is saying something!) Watch the video below and let me know your thoughts.

Video presentation with annotations and a call to action

Want to know more?

If you’re interest in learning about the contents of our Content Marketing, Facebook and Social Media course which is currently being uploaded to our LMS read about it here and follow the links to pre register for alerts. When we release it we’d have a great offer for early students. 🙂

Thought you may like to know that we are going to reveal everything we did for Derek Farmer’s real estate site for property sales in Cammeray – even Facebook advertising and re-targeting to stay front of mind with his client database.

Posted on December 7, 2016November 26, 2019 by Steve Slisar — 1 Comment

The New Year’s Approaching: Think About New Content Marketing for Your Business

The Value of Content Marketing

the-value-of-online-content-marketing — *Finding it hard to get started in content marketing? Register for our upcoming course.*

The beginning of a new year, which is typically the quietest as people take a while to adjust to the work and school routine, is when a lot of business owners spend time setting goals for the year ahead.

Just as individuals set their own personal new year’s resolutions, many business owners use January to set some new year’s resolutions for their business’s marketing activities.

Here are the Digital Marketing tasks that staff can do to bring more inquiries and more sales:

Business blogging vs paid Google Ads or Facebook Ads
Email Newsletters
Optimising images and photographs for SEO

Continue reading The New Year’s Approaching: Think About New Content Marketing for Your Business

Posted on December 5, 2016March 25, 2020 by Steve Slisar

You Need To Be a Job Hopper To Do Well In Your Career

When it Comes to Your Career, Hopping Around is OK

job-hopping-to-success — *Those who hop may be the most successful, career speaking.*

For many years, young people, particularly Generation Y, were cautioned about changing their jobs too often — or being a “job hopper”. It would give the impression they were flaky or disloyal or unable to commit, they were told,

You want to find a job where you can stay there for at least 10 years, where you can grow and progress through the company.

That was the advice handed out just a decade ago, perhaps even more recently than that. But the tide is now rolling the other way. Continue reading You Need To Be a Job Hopper To Do Well In Your Career

Posted on November 29, 2016March 25, 2020 by Steve Slisar — 1 Comment

FREE Digital Business Course

Learn How to Run a Business Online

starting-a-new-cafe-or-retail-business — It doesn’t matter whether you have a specifically online business, or a gift shop, clothing store, cafe or other bricks and mortar business, as a business owner, we can help you understand the digital economy.

In a post I published about starting your own business, I said that all small business owners should have an understanding of traditional and digital marketing. You’ll be surprised how many don’t!

All businesses have a digital aspect to them these days so it’s vital that business owners and managers know how to manage the digital aspects of their business.

This starts by understanding some of the terms used and how websites, domain names, hosting and the Google search engine works. Continue reading FREE Digital Business Course

Posted on November 8, 2016November 9, 2016 by Steve Slisar

Is Your Resume Costing You a Bookkeeping Job?

It’s easy to spot bad Microsoft Word skills

We’ve had several hundred bookkeepers Pre-Qualify for our National Bookkeeping, Bookkeeper Directory and most of them upload a resume demonstrating their qualifications, experience and references but I’m baffled at how bad the formatting is in these resumes!

To help our students do the best job presenting themselves on paper we’re including the Microsoft Word Course for free when you enrol into either the MYOB Courses or Microsoft Excel Courses (when you choose the all courses and 12 months access with Certificate option). That’s a saving of $267!

Resume writing tips for bookkeepers

Here are some tips we’ve published in the past:

The problem with making mistakes with your Microsoft Word formatting is that questions could come up in an interview. The Interviewer might throw in a question about software skills, particularly if you’ll be writing some detailed reports or proposals, forecasts etc. in the new job.

Online Training Course special offers for MYOB, Xero, Excel, Word and more — Click the image to see our current special offers!

Here are some extra tips for Bookkeeper resumes

Most of the Microsoft Word skills you need to write a good resume are covered in our Word Intermediate Courses, but we’re including the entire 9 courses so you can become a power Microsoft Word user! Here are a couple other things to think about when writing you resume:

Include an image – it makes you stand out and brings the reader closer (make it a selfie where you’re smiling 🙂
Use tables or “Set tabs” to make columns line up
Headers and Footers demonstrate a sophisticated knowledge of Word
Include your full name and desired role in the filename (we’re all using files these days! use it to your advantage)

The last one about filenames is a big one because if interviewers are like me they’ll put all the resumes for one role into a folder and I find myself renaming most of them!

FREE Microsoft Word Workbook

We spend a lot of time on marketing so I assume that you know we offer free samples of our training material, but I should mention again that the Microsoft Word sample is actually the entire Word Beginners Course 201 Training Workbook, make sure you get it! Get it now.

Quickbooks Course Update

It’s been a while in the making, but we have the final draft of our Quickbooks Course workbook! Unlike some training companies, we write up a detailed course story based on a real business scenario and use that as the basis for recording our screen videos that demonstrate how to use the software. We’ve had a huge number of Course Alert Registrations and they’ll ALL receive a free copy of the workbook, so if you haven’t already registered do it NOW!

EzyLearn Wholesale Partner Update

I made a brief reference to our new Enrolment Voucher system in a recent post about BAS deadlines and we’ve got an update. The new enrolment voucher system is now in beta testing which means we’ll shortly be inviting EzyLearn students who love our courses to receive a massive wholesale discount on selected courses. Make sure you register your interest.

Posted on November 1, 2016January 4, 2022 by Steve Slisar — 1 Comment

Bad Payers Cost 12 Working Days to Collect $13,200

Credit Management is an Extra Job

credit-management-training-assessment-management-and-enforcement

I’ve always believed that as soon as you offer credit you’ve got yourself another business – a credit management business.

When we first created our MYOB Daily Transactions course we designed it to take students through the cashflow process of where money goes when it first leaves your bank account and these are the main steps:

Money in the bank (cash asset)
Buy stock (inventory asset)
Products sold on account (accounts receivable asset – Trade Debtors)
Customer pays their account (cash asset)

The interesting part of this business process to me is the marketing (choosing the products, pricing, marketing message and advertising) and the credit management to get the money back.

Posted on August 22, 2016September 27, 2018 by Steve Slisar

Announcement: New Bundle Microsoft Office Word, Excel, PowerPoint, Outlook Courses

Critical Office Skills and Job Seeker Confidence with Microsoft Office Essentials

A HUGE PERCENTAGE of EzyLearn students complete an online course with us because they are looking for a new job. However, many people lack confidence because they are not competent using Microsoft Office software programs.

At EzyLearn, we have always included Beginners to Advanced-level training content for our software courses; we don’t want students wasting their time worrying about whether they should do Beginners, Intermediate or Advanced. That said, we’ve consistently had requests for a combination course.

Introducing our Microsoft Office Beginners Essentials software courses — One low price and free student inclusions.

Dropbox included

One of the most powerful internet based applications that we use everyday is Dropbox. It’s powerful because it enables you to automatically backup any files you save into your Dropbox folder AND it enables you to access your files from any computer. When you delve deeper into Dropbox and start using it on your Smartphone you’ll also discover that every photo you take on your phone (and screen shot) can be automatically saved into your “Camera Uploads” folder within Dropbox so no matter how much phone storage space you have you’ll always have a copy of images in Dropbox.

The Dropbox Course is a Free Student Inclusion and compliments the Microsoft Office Beginners Essentials courses beautifully.

Microsoft Outlook Courses included

I personally use Google Apps for emailing, contacts, calendar etc because many years ago when I made the switch it was free and Google’s email program (gmail) had the best SPAM filtering on the market so I was guaranteed to only receive the emails I wanted and not all the rubbish — before then I used Microsoft Outlook for many years. Our Microsoft Outlook courses will teach you how to:

Manage your emails
Manage your calendar and meeting appointments
Manage contacts and use Outlook as a CRM
Manage tasks and checklists

Our Microsoft Outlook training course is not available separately but is included as part of our Microsoft Office Beginners Essentials training courses. With a confident knowledge of all of these Microsoft Office Productivity programs you’ll perform better in any job interview and who knows maybe even be able to help other people in the organisation!

Would you like to be an EzyLearn Trainer?

We’ve beefed up our EzyLearn Partner program — if you want to earn a couple hundred dollars a week OR make a living out of using and teaching people how to use computer software, Internet services, accounting software and online marketing, then take a look at our EzyLearn Partner page.