With a Marketing Action Plan, you’ll be able to isolate which marketing strategies are working best for your small business.
In the marketing module of our Small Business Management course, our students learn about marketing action plans, and throughout the course come to create their own marketing plan for their soon-to-be business.
It may be difficult at times, but it really does pay to be nice in small business.
In our Small Business Management Course, you learn all about starting and managing a small business. One thing we don’t teach, however, is customer service.
In fact, it’s often said that the golden rule of customer service is that the customer is always right, even when they’re wrong.
The internet has changed the way we do many things. It’s changed the way we bank, communicate and work, but if there’s one thing it’s almost entirely revolutionised it’s the way we shop — particularly the way we shop for professional services. Continue reading Pricing: Are You Being a Con Artist Without Knowing It?
Sometimes working for no charge at all and outlining where this so (that’s important — people need to be informed that you’re doing something for nothing otherwise they mightn’t know!) discourages hagglers and nuisance clients always looking for a discount at every opportunity. Continue reading Working For Free: Why You Should Give With No Expectations
But what about things like, installation costs – should you bill your clients for this or work it into the price or just let it slide?
Some businesses work those sorts of prices into their final cost; others – think Foxtel, for example – charge installation fees; but a surprising number of businesses let it slide. Continue reading When Should You Work for Free?
With the advent of the Internet and social media, there’s been a lot of discussion about declining advertising revenues in newspapers, which has led many business owners and marketers to erroneously think that advertising in the newspaper is no longer efficient.
But really, advertising in the paper is just as efficient as it ever was – it all depends on the business and whether a newspaper is the right medium for it.
So what businesses should advertise in the paper?
Where Oh Where to Advertise?
The answer to that question really depends on the business and the newspaper. For a local business, like a restaurant or a retailer or a plumber looking for local customers, a newspaper that’s highly read and engaged with by the local community is definitely the way to go, as opposed to a larger metropolitan newspaper.
But it’s important that you consider why you’re advertising in the first place. If you’re looking to build brand awareness, a regular advertisement in a relevant section – such as dining, or professional services, for example – over a significant period of time will pay off.
If you’re looking for new customers and fast, then a smaller number of ads, towards the front of the paper clearly advertising that you’re opening soon or running a special deal will deliver the immediacy you’re looking for.
How Far Will People Go?
It’s important to remember that the majority of people don’t travel further than between 3 and 3.5 kilometres to do their groceries, and a maximum of about 12 kilometres for larger purchases like a car or white goods.
This is what makes local newspapers highly efficient for local businesses, whereas national businesses find both local and national newspapers efficient in delivering their customers.
Global Reach
But what if you’re not looking for local customers from any specific region because you’re an online business whose customers can reside anywhere in the world?
In this instance, a local newspaper, while it would deliver a number of highly engaged customers, would only deliver a small section of your target market, making it highly costly.
While metropolitan or national newspapers would work better here, they still wouldn’t deliver those overseas customers. This is where online and social media advertising may work better for you, assuming that it’s highly targeted the your ideal customer.
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The key to successful marketing is always understanding exactly who your customer is. This comes from efficient market research prior to starting your business. It’s for this reason that we recently introduced a new short course called the originate and develop new concepts course, which takes you through the all-important first step of business: researching the market.
This course was previously only available as part of our Small Business Management Course, but because it’s such an important first step in starting your own business, we decided to make it available for individual enrolment.
The course focuses on the all-important research phase of starting a business. In order to complete this course, students will need to already have an idea for a business, which they can begin researching.
In the originate and develop concepts course you’ll be looking at things like the geographical area your business will service, whether seasonal factors will impact it, demographics and other socio-economic information that may be necessary.
These are important first steps that many business owners don’t learn until they’ve already opened their doors, at which point realigning their business accordingly is often costly and difficult.
But if you’ve already determined that to start your virtual bookkeeping business, you need compete, say, with two other established bookkeepers who only offer straight bookkeeping services, you can offer BAS services and establish a point of difference between yourself and the competition from the get-go.
Knowing where your business stands in the marketplace will also aid you in marketing and advertising your business, while it’s also necessary to have completed this kind of preliminary research if you intend on securing finance from an investor or a bank.
In the course, you’re also required to isolate your ideal customer, which is imperative to ensure you’re delivering the correct products or services, but again, also helps you market your business directly to that person – because you know exactly, what they do and how to reach them.
We value – and need – your feedback about our online training courses.
Over the years, we’ve provided online training to numerous Australian – and international – students, whether via our flagship MYOB training course or one of our Excel or WordPress courses, or our more recent Small Business Management Course. Over the years these students have provided us with valuable feedback.
The feedback we receive from our students helps us to understand what’s working and what isn’t, which is why it’s invaluable to us that you get in touch and let us know what you think.
It was based on the feedback we received from our students that we decided to develop our Reach Accounting and Xero training courses. It is also based on the feedback we received that we changed the way we issued our certificates so that students received them faster and could use them to find work.
Recent Feedback
Here’s just some of the feedback we’ve received from our students recently:
“I found the workbooks the most helpful for giving practical experience.” — Karen Dimitri, Glengowrie SA 5044
“The best part is that you can do it on your own time and pace.” — Juliana van Wyk, Hilton WA 6163
“Short, easily digestable videos. Can fit in easily with a busy lifestyle.” — Korina Power, North Shore, Auckland 0630
“I could learn at my own pace.” — Jackie Smith, Sheidow Park, SA 5158
“Doing the workbooks and watching the videos at my own pace has helped me a lot in pursing the current workforce requirements.” — Merritt Ray, Loganholme QLD 4129
“I was able to finish the whole course in just a couple of weeks.” — YoonOck Lee, Atwell, WA 6164
“By watching videos on one particular topic and doing a test straight after relating to those videos, you don’t become too overwhelmed with too much information.” — Michelle Bankstown, NSW 2200
“I am happy as I could completely the course at my own pace. It was easy n simple to understand. As a mother I felt the course was very time efficient. Looking forward to putting my knowledge into action.” — Kimberline Francis, St James, WA 6102
“This course is best for me because I can access any time from home, I can replay any video provided when I didn’t understand.” — Mika Humphreys, Innisfail, QLD 4860
“Everything within the course itself was great. I liked the most how easy it was to understand and navigate through.” — Katie Davis, Whyalla, SA 5608
“Being able to actually move around the sample company file to get a feeling of how the software is structured, made me have more confident.” — Joy Khoo, Mudgee, NSW 2850
“The best parts of this course is that we get freedom to learn and complete this course in your own suitable time. There is not so much pressure that you have to complete in certain time limit. I would advise and recommend this course from EzyLearn to international students who want to further their career in bookkeeping and accounting. It was a great privilege to be part of your institute.” — Prabin Gurung, Auburn, NSW 2144
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We’d love to hear from you too. Get in touch via our course evaluation page.
Don’t fall into a credit trap by running into debt to finance your small business before you even have your first customer.
The ‘Plan small business finances module‘ of our Small Business Management Course takes students through the steps to creating a financial plan for their small business. Many small businesses get loans and credit from banks and other finance institutions, but how wise is it to get into debt before the doors to your business are even open?
Is Credit the Best Way?
About 20 years ago, the only way businesses could make payments easily was to apply for a credit card from a bank. The bank would then give you an amount of credit, $5000 say, and the more you used it, the more credit you would be offered.
This is great if you have the means to pay it back immediately – and if you do actually pay it back immediately. However, if you’re like most people, having access to large sums of money that can be paid back at a later date – in 30 days, 55 days, 3 months – can lead down a dangerous path for your small business.
Start-Up Finance
We spoke to one entrepreneur who had an idea to start a gourmet packaged meals business aimed at a demographic of busy professionals. He had planned to go the conventional route and borrow $200K to finance his start-up; even though at this point, he didn’t have a single customer.
But there were plenty of other options available to get his business off the ground, rather than getting into debt before he even had his first customer. We suggested using another company’s equipment, contracting the manufacture of the products to another company, or re-branding an already existing product.
The term used in the start-up community for using your own money is called bootstrapping. But it’s one way to guarantee that you will do all the research and determine the most cost efficient way to run your business before outlaying substantial sums of money on equipment or other overheads.
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With new technologies like cloud-based software and high-speed internet, many small business owners have been able to significantly reduce their overheads, which has enabled them to avoid starting their business in the red.
Business is about taking calculated risks for a reasonably predictable reward and it really all comes down to research and knowledge. Live with an asset mentality and don’t get caught in the credit trap. You’ll find out all the best financing options for your small business in our Small Business Management Course.
It’s time to roll your sleeves up: our Small Business Management Course gets you working on a real life business idea.
As Australia’s leading provider of online training courses, we deliver all kinds of different training courses – and we’ve recently branched into providing online induction training courses to business. But where EzyLearn’s flagship course, the MYOB training course, teaches practical skills in using one of the most popular accounting software packages, it is a completely different kind of course to our Small Business Management Course – and for good reason.
Thinking as if You Own A Business
Our Small Business Management Course is designed to make you think like a business owner. Where our other software-based courses are designed to systematically guide you through a particular software package, our Small Business Management Course needs to be different.
As a business owner, you’ll be thrown curve balls from many directions – especially when you first start out – and the key to surviving them is being able to think objectively and without bias.
You’ll need to be able to problem-solve and sometimes develop new approaches to existing business practices or activities. Running your own business means having a plan, but not always operating to it.
To complete the course, you need to be able to demonstrate that you possess the required skills to successful operate your own business – by researching, thinking and writing.
A Real Business Idea with Tutor Feedback
The Small Business Management Course is deliberately structured so that as you work your way through the course content, you’re applying the exercises and skills you’re learning to a real-life business idea. Then, once you’ve complete the course, you’ll go live with this business idea.
The course gives students an unusual and unique advantage over other soon-to-be business owners because our students get feedback from a tutor that they can then apply to their business strategies.
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This is what makes our Small Business Management Course so popular – because you’re learning with your real business idea, where other business courses merely have student complete exercises or answer questions in relation to hypothetical business scenarios.
If you would like to learn more about our small business management course, visit our website or enrol here.
Our MYOB course will help induct you into the role of bookkeeper.
The word ‘induction’ has many uses, which can make it rather subjective. It can refer to the time interval between the cause and the first measurable effect in an experiment; it can refer to stimulating the process of childbirth; it can refer to a rite of passage or ritual event, like a Bar of Bat Mitzvah; even our MYOB training courses act as a kind of quasi induction into the world of bookkeeping.
Exposure to Real-World Scenarios
Even though our MYOB courses are primarily teaching you how to use an accounting software package, we deliberately created training courses that would expose our students to real-world bookkeeping scenarios, so they would properly understand the software.
When you complete the day-to-day transactions module of our MYOB course you’re taught how to receive money and pay bills, record a cash-sale, settle credits and returns, and analyse payable, among other things.
Each module within our MYOB training courses teaches you a fundamental aspect within the whole bookkeeping process, and in that way our courses act like an induction into the role of a bookkeeper.
Inducting You as a Bookkeeper
An induction helps to give a person a basic understanding of what to expect of a particular situation or circumstance. In the instance of our MYOB courses, we’re helping you to understand what is expected of you as a bookkeeper, and what you should expect in turn.
Many organisations provide new employees with induction training to help them understand how the business operates, and to keep their existing staff up-to-date with changing policies and procedures – such as work, health and safety.
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As Australia’s leading provider of online training courses, EzyLearn has recently ventured into providing companies and organisations with the facilities to provide their staff with online induction training.
If you’d like to learn more about the kinds of induction programs you can offer your staff, visit our website or request a quote.
How do you file invoices and receipts? We’d very much like to hear!
Whether you’re a bookkeeper or business owner, if there’s one thing we probably all have a shared hatred of — it’s filing. Filing is the little task we always put off, until eventually we can’t find anything through the sea of paper and receipts cluttering our offices.
This wouldn’t be so bad if filing wasn’t such an important part of a business.
There are some very real practical reasons for not naming your resume file, “resume”.
When applying for a job, there are perhaps only two things most job seekers pay any attention to – the impressiveness of their CV and whether their cover letter is equally impressive, which is fine; CVs do have to be impressive, after all. In fact, if you’re looking for tips on crafting a good CV or cover letter, try reading our posts on both topics – one from the horse’s mouth, well actually that of a recruiter, who shares tips on what will get your CV noticed and another outlines the vital importance of covering letters. But the truth is, many people are still sloppy when it comes to their CVs.
Making a Good, Nay, Great First Impression
When you’re applying for a job, you’ve got to put your best foot forward. Most people know this, which is why they spend hours toiling over their resumes and then spend more hours laboriously constructing sentences that are neither ambiguous, nor too forthright, either; lest it leave the recruiter or hiring manager without any questions that could be answered in an interview.
Once we’re asked to come in for an interview, we make sure to wear our fancy interview threads and our best attitude – in short, we turn on the best version of ourselves. It’s about first impressions, after all, and everyone knows this. It’s so basic that all these things serve to do is weed out the tyre-kickers from the real contenders.
A Tougher Market
But in today’s job market the number of real contenders have increased markedly, while opportunities have remained the same, if not decreased in the years since the GFC. Standing out from your competition requires something extra – it could be something like showing a commitment to continuing professional development by taking a short course like many students of our MYOB training courses have done.
It could also be something as simple as demonstrating attention to detail – an important attribute to have if you’re applying for a job as a bookkeeper or an administration assistant, one would assume. Certainly, if I’m looking to hire a new staff member and I’ve had piles of CVs delivered to my inbox from Seek or Gumtree, finicky things like the filename of a person’s CV are things I look at.
If I receive a resume from someone simply saved as “resume” it’s generally safe to say that this person shows little attention to detail. More often than not, I open the file to find something off – poor formatting, spelling mistakes, terrible grammar, and the like. Sometimes this isn’t the case, and I certainly wouldn’t disregard a perfectly good candidate over something like this, but I’ve still made a note of it.
Think of the Interviewer
But there are practical considerations to this, too. Often, I’ll want to forward a couple of CVs onto another staff member to get their input, usually mentioning which candidate I think seems promising in my email. But emailing several CVs all saved as “resume” means the recipient will have to open each file to see if it corresponds to the applicant I was referring to – kind of annoying, particularly for the time-strapped recruiter.
It also makes saving the files on my computer difficult; plus there’s the chance that I could accidentally overwrite your CV with another candidate’s because they each have the same filename. Consequently, you’re not getting a phone call about an interview. All that time you spent on your CV was just negated in less than two seconds when I accidentally clicked ‘yes’ in response to the “‘resume.doc’ already exists. Do you want to replace it?” warning.
Saving your CV with your name and the job title you’re applying for doesn’t just show your attention to detail, it also makes it easy for recruiters and hiring managers – who are often advertising for more than one position – to identify who you are and the job you’re applying for, giving you a much great shot at being called in for an interview.
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Don’t risk your CV getting lost over something as simple as a filename – and if you’re not that attentive to detail, then start! It’s an important attribute to possess, because it means employers can trust that you’ll do your job right, which is why we’re hiring you in the first place. You might also consider getting some help writing your resume and learning how to use Microsoft Word to edit your resume if you need to. If you want to look at starting your own independent contracting business try the Small Business Management and StartUp Course.
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Xero is a great bookkeeping program for tradies who are on the go and using their phones (or a tablet) all the time. From receipts scanning to creating quotes and invoices, receiving payments and keeping track of project costs.
bookkeepercourse.com.au/produ…
