Marketing and referrals are essential components of any successful business. We cover marketing in the Marketing Action Plan and Undertake Marketing Activities of our Small Business Management Course, where we talk about the ways you can market your business to get those first few customers.
Referral marketing is a great way to gain new customers, and involves encouraging your existing client base to promote your business and its services.
In our Small Business Management Course, you learn all about starting and managing a small business. One thing we don’t teach, however, is customer service.
In fact, it’s often said that the golden rule of customer service is that the customer is always right, even when they’re wrong.
But what happens with your suppliers, when you’re technically the customer — does this give you free reign to be as demanding as you like? Or does it pay to be nice? Continue reading Do You Really Need to Be Nice in Business?
Maybe this sounds familiar: one of your clients has been calling you about a job you said you would do. You’ve been dodging their calls, because you haven’t had time to do it. Eventually they email, so you send one back. It begins: “Sorry, I’ve been really busy lately…” or “Sorry, I haven’t had a chance to…” “Sorry…” “Sorry…” “Sorry…” Continue reading Business Efficiency: Have You Said Sorry Today?
We’ve spoken about working for free before. In one post about setting prices we discussed why you should outline the free work that you do as ‘added value’, but if that’s still not working, maybe you should consider working for free.
This may sound counterintuitive, since you’re trying to get paying customers and now we’re telling you to give your services away for free, but stay with us. Continue reading Am I Better Off Doing Some Work for Free or Discounting My Rates?
We were recently surveying our PayPal account and discovered that you can now invoice customers directly using PayPal. While it doesn’t eradicate the need for a good piece of accounting software, this facility makes it very easy for people to get started in business — particularly businesses with very few expenses. Continue reading Invoice Your Customers Directly Using PayPal
Having accurate business records is vitally important for any business — and most of that hinges on accurate account keeping. If you’re a small business looking to hire a bookkeeper, you want someone who’ll be able to manage all of the data entry and coding for your company accurately and efficiently.
The best way to ensure this is to have a bookkeeping induction program. Continue reading Does Your Bookkeeper Have a Clue?
In a recent post we talked about the times when businesses should work for free, which we referred to as ‘added value’. We cover value-related exercises, such as determining and setting your prices in the module of the same name in our Small Business Management Course.
Sometimes working for no charge at all and outlining where this so (that’s important — people need to be informed that you’re doing something for nothing otherwise they mightn’t know!) discourages hagglers and nuisance clients always looking for a discount at every opportunity. Continue reading Working For Free: Why You Should Give With No Expectations
The hardest part about starting your own business is finding the first few clients.
At EzyLearn, we love helping our MYOB training course students start their own bookkeeping business, but we’re even more passionate about helping you make that business a success Continue reading Are You a Bookkeeper? Find Clients Online FOR FREE!
At EzyLearn we offer a handful of online training courses: Microsoft Office (Excel, Word, PowerPoint and Outlook), MYOB Accounting, and WordPress website design and blogging. There are many companies who promote courses online and that’s just what they do — promote courses online — but we try to be a little different.
Here’s why:
We offer only a handful of courses and we do them very wellOur Online Community
Our experience with thousands of students has taught us that some students need more interaction than just the videos. They also like to bounce off other people to better understand the software they are learning.
That’s why we provide our Student Community and Tutor Support — to provide our students with the ability to communicate with fellow students, as well as ask questions of our experienced community moderators. It’s like having your own tutor that you can ask questions to who can provide quality answers based on their own experience in their relative industries.
Our students range from job seekers to small business owners and existing bookkeepers wanting to learn more, to accountants who may be thinking of leaving the corporate world and setting up a small business for themselves (or even seeking greater work-life balance).
Qualified Moderators
Our student support community is moderated by our MYOB Bookkeeper and Registered BAS agent, giving students the benefit of both communication with other course attendees (to socialise and to learn) as well as obtain answers to specific questions.
Annual Membership
Our Student Community and Tutor Support is provided on a yearly membership basis and you can continue or opt-out as you please each year. The service is available to existing EzyLearn students or new students enrolling into any one of our courses.
In our Small Business Management Course there is a module on determining and setting your prices, which includes factoring in things like travel expenses if you’re going to be visiting clients and so forth.
But what about things like, installation costs – should you bill your clients for this or work it into the price or just let it slide?
Some businesses work those sorts of prices into their final cost; others – think Foxtel, for example – charge installation fees; but a surprising number of businesses let it slide. Continue reading When Should You Work for Free?
At EzyLearn, our flagship training course is the MYOB training course, which is sort of like an induction into the role of a bookkeeper in that it provides students with an overview of the duties typically carried out by a bookkeeper. Most of our students take our MYOB training course because they both want and need to know how to use the software in order to find work as a bookkeeper.
In the world of business training and coaching, this is called the Will vs. Skill Matrix. Employees who have both the will to succeed and the skill to succeed are highly desirable in the workplace.
Transparency, Will and Skill
Employees who have only one of those attributes, however, are less desirable. Helping staff maintain both the will and the skill to succeed in their jobs has a lot to do with how transparent you are as an organisation.
We’ve mentioned transparency in business before, notably in relation to induction training programs. Induction training programs are a highly efficient way to communicate easily and efficiently with your staff, while also testing their will and skill to succeed at their jobs.
While most induction training programs are used to merely address the requirements of the Work Health and Safety Act, or to induct contractors and consultants to a business’ premises, induction training programs can also be used to further your employees’ professional development.
Furthering your employees’ professional development can be done by providing your staff with online training courses that are relevant and useful to their jobs, such as a Word or Excel training course. By delivering this content online, it allows your staff to complete the course at their own pace, in an informal environment – at home or at their desk at work, rather than in a dedicated training centre on a dedicated day – and it also allows you to monitor their progress.
As the business owner, by being able to see how your employees are getting on with the training courses can illuminate areas where your staff could benefit from further training; it can also highlight those staff member who possess the will and the skill to succeed.
Those staff members who are have both the will and the skill to succeed in their jobs also happen to be highly engaged, and as we mentioned in a previous post, more productive.
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If you’re looking for ways to keep your staff highly engaged with your business, we can help you tailor and deliver highly engaging induction training courses to your staff. Visit our website for more information, or contact us today for a quote.
We are regualarly refreshing the content of our MYOB training course so that you can benefit from all the new information that is always coming in about being a bookkeeper, running your own bookkeeping business or doing the books for someone else’s business.
There was once a time when saying the word “redundancy” in a workplace stirred much the same feelings as saying “Bomb!” in an airport. But today, as workplaces adapt and change to suit an ever-evolving marketplace, redundancies have become much more commonplace.
Adapt or Die.
Adapt or die. It’s true for businesses, and it’s certainly true for workers. That’s why we find many of our students come to EzyLearn to following a redundancy, taking our MYOB courses and Small Business Management courses to add to their knowledge base — and indeed, add an extra accomplishment under the “education” section of their CVs.
For more on CVs, see our post where we interview a recruiter to find out what makes a fabulous CV. Indeed, when we spoke to Fiona Neumann, recruitment specialist and director of Sydney-based recruitment agency, Skills Savvy, she told us that employees today could expect to be made redundant at least once in their career, if not twice. One young job seeker she interviewed for a position had been made redundant three times in almost as many years.
There was a time when to be made redundant reflected poorly on your skills, capabilities and desirability as an employee. Today, however, that’s no longer the case. In fact, there are many positive sides to being made redundant; we’re going to take a look at just some of them here:
1. Firstly, no one makes you redundant: this is an important thing to remember: you weren’t made redundant; your position was. It’s not personal, it’s just business. Accept that and go forth into the world of employment.
2. Why did you leave?: now when you’re asked that question during an interview with a prospective employer, you don’t have to try and romanticize or find the silver lining in the fact that you couldn’t stand working for your former employer a minute longer. Your position was made redundant. The business was restructuring, and there was cutback in your department. It happens. Employers get that.
3. It gives you the opportunity to do something new: it could be a new job, a new experience, or a new business startup, but with a redundancy payout comes the financial opportunity to do something new. In fact, it’s often after a redundancy that many people decide to go into business for themselves, as an article on the Sydney Morning Herald website last year found.
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So if you’ve been made redundant, it’s time to polish up your skill set — and your CV — by taking course with us. You may also be interested in starting a home-based business as an independent contractor so you can work your own hours close to home. And remember: there’s nothing dirty about a redundancy.
With 2013 now come to a close, many of you may be thinking about how you will work in 2014. Now is a better time than ever to start a home-based bookkeeping business! It’s why we offer online MYOB training courses, in addition to Reach and Xero, so you can learn how to use the most popular accounting software in the world. But now, let’s give you three tangible reasons why NOW is one of the best times you could start your own bookkeeping business, working from home:
1. Health and Well-Being Reasons
The reasons for starting a home-based bookkeeping business are many and varied, but some of the first are to do with your own physical and mental health. In a post we published earlier this year, we listed five reasons why you should start a home-based business; we’ve also discussed the benefits to your health that working from home can bring, particularly in reducing your stress. Working from home has never been easier, and it’s a trend that’s fast catching on, particularly in the accounting and bookkeeping industry.
2. Cloud Software and Low Capital Investment — Creating More Opportunities
Cloud-based accounting software is also creating more opportunities for home-based bookkeeping businesses. According to market research firm, IBISWorld, in the five years to 2013, revenue in the bookkeeping and payroll industries has reached $2 billion, with an increasing trend among companies to outsource bookkeeping functions due to the higher level of connectedness — thanks in part to cloud-based accounting software.
But there’s even better news for people looking to start their own home-based bookkeeping business: capital investment is extremely low, and for every dollar spent on capital, the industry spends an average of $26.25 on labour. This is largely due to capital investments being small, and usually only include, computers, access to the internet, accounting software and office furniture.
Due to the industry becoming increasingly fragmented — in 2013, there were some 1,892 registered bookkeeping businesses operating in Australia — there’s a huge demand for bookkeeping services, particularly among SMEs, who usually don’t have any payroll or bookkeeping staff employed full-time.
3. LOTS of Work Available — And Accounting Services Growing
According to ABS data, 96 percent of the businesses operating in Australia are small businesses, of which the largest number operate within the construction industry (16.2 percent), followed professional and scientific services (11.7 percent), and rental, hiring and real estate services (10.5 percent). For bookkeepers that are highly skilled in these industries, there’s no shortage of work. That’s why we also offer a Small Business Management Course, to provide bookkeepers, virtual assistants, or simply anybody who wants to work for themselves, with comprehensive training in what you need to know to run or manage a small business.
But for those bookkeepers hoping to strike up a working relationship with a local accountant, there’s good news on that front, too: the accounting services industry has recorded annual growth of 2.9 percent in the four years since 2009, and annual revenue totaling $16 billion, according to IBISWorld.
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If you’re a bookkeeper and you’ve been thinking about starting a bookkeeping business, you know better than anyone that the numbers don’t lie — the time to start that business is now!
In our quest to always present you with the latest information about bookkeeping for your own business or someone else’s, we are pleased to present you with another free training video from our recently added Xero online training course. Last time we showed you how to enter a credit note in Xero, but this time we’re going to show you how to enter a business’ financial settings — something every bookkeeper needs to set up for their clients.
Knowing how to set up a business’ financial settings is important as every business will need to enter their financial information (such as the GST collection method, frequency of GST calculation, PAYG withheld, and so forth). As a bookkeeper, all of this is probably familiar to you, given that MYOB, too, requires this information in order to produce accurate reports. That being said, there are some differences between how you enter this information into MYOB and Xero, and in this training video we break it down for you:
Xero is currently one of the most straightforward, yet powerful pieces of accounting software and fast becoming a major rival to MYOB for its simplicity of use. Check out our new Xero training course. We also provide an online training course in cloud-based accounting program, Reach as well as our flagship MYOB training course.
We’ve talked previously about cheating and what’s to be lost by students who cheat, and in particular, what a person has to lose from cheating. Not only do you miss out on learning, you also lose out on the valuable experience of sharing the learning process with others. We believe this is such an important part of the learning experience that we’re even in the process of creating an online community for the students of our MYOB, Word, Excel, and WordPress training courses.
Studying Online? You Can Still Share with Others
When you study online it can sometimes be a lonely business. But we want to change all that, and encourage our students to interact and connect with each other; to share their tips and advice, and make the most of the learning experience.
For people who decide to cheat in their coursework, it’s usually for one reason: they don’t want to fail. But realistically, from the moment they decide to copy someone else’s work, they’ve already failed, but without the valuable experience that comes from trying something and failing: learning.
So you take a test and you get a couple of the answers wrong; at least now you know where you went wrong. It gives you an opportunity to go back over your coursework and try and learn that portion again — or even ask someone.
If you were taking one of our online training courses and you were stuck on a particular portion of the coursework or you got an answer wrong in the test, you can contact someone in the EzyLearn team to help you, or you could discuss the problem with your fellow students, and see how they tackled that question.
Developing the Skill of ‘Problem Solving’
But the important thing is that you’re problem solving; you’re taking steps to resolve a problem. And those problem-solving skills that you employ when you reach a bump in the learning road are invaluable when you operate your own business.
As a business owner you need to be able to problem solve, often on a daily basis. When you reach a problem in your coursework that you’re having difficulty with, by asking questions and talking with others, you’re building up your problem-solving skills, in addition to learning how overcome that particular problem, itself.
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So don’t forget: if you don’t try, you’ll never learn. As business owners, we should exercise our problem-solving muscles from time-to-time, so start now while you’re studying a training course.
