The major goal for most of our students is to earn more money. Whether the money comes about because they get a job, become more valuable or get more clients doesn’t matter – they want more money.
There’s one sure fire way to earn money when you enrol into an Ezylearn course and that is by passing it on to people you know who need it.
Continue reading EzyLearn Students Earn Money with our Online Courses
I hope I didn’t sound rude, but if you’ve read these blog posts you’d know I love playing around with new technology but Telstra Online Essentials is a website builder tool that infuriates me!
I recently had an opportunity to help out Neville with his online marketing and that included exploring his current website on Telstra Online Essentials. We quickly got the EPP code for his domain name and transferred AWAY to Crazy Domains but they had some issues too!
Continue reading STRONG LANGUAGE WARNING: I hate Telstra Online Essentials
“Google Ads” and “Facebook Boosted Posts” are really, really popular right now. BUT the costs of these are getting higher and higher as well. A lot of businesses are struggling to measure the return on investment (ROI), and many are now turning to something far more easily measurable – direct marketing.
Direct marketing use to mean sending addressed letters using a mail merge between Microsoft Word and Microsoft Excel but these days it means email marketing.
Continue reading Is it Harder to Get Customer Emails from MYOB than Xero?
The cost of paying for somebody to click your ad on Google can be anywhere from $1 to $10: that’s for just a click! So what does it end up costing to get somebody to call you or email you? This is a big dilemma for many small business owners looking for new clients. In fact, sometimes it might seem easier to just send a good, old-fashioned letter!
Continue reading How Much Does Getting a Click on Google Cost?
I’ve written about the steps and time taken to create and maintain a business blog for your digital marketing. However, I haven’t even mentioned the time and effort that goes into optimising each and every blog post for the KEYWORDS that are important to us.
This task involves:
The great thing about WordPress is that you can set up as many user profiles as you want and give your staff the access level they need to create and edit blogs.
They can’t really stuff it up because there’s an audit trail of changes and only someone with publishing rights can make the changes live (such as a WordPress administrator).
You could of course outsource your blog writing to someone on Upwork, Freelancer, or Airtasker, but that has it’s own set of challenges
Continue reading Nice Looking but Crappy Websites are PERFECT to Test Your Staff
In a post I published about starting your own business, I said that all small business owners should have an understanding of traditional and digital marketing. You’ll be surprised how many don’t!
All businesses have a digital aspect to them these days so it’s vital that business owners and managers know how to manage the digital aspects of their business.
This starts by understanding some of the terms used and how websites, domain names, hosting and the Google search engine works. Continue reading FREE Digital Business Course
