Online training courses for Small Business Management, MYOB and Xero Accounting, Excel, Word and Powerpoint, plus WordPress for website and blogging and Google for advertising, online marketing and analytics.
As an ex-NAB small business client I confess a biased against the bank and their archaic computer systems.
You could probably tell that from blog post where they asked their NAB Dee Why branch clients to temporarily change their BSB number while there is some property development in the Dee Why square (where I had my first computer training centre)!
Continue reading Major bank wants to NAB uber small businesses
Has someone been telling you you must get onto social media? Are you a real estate agent with a Facebook page that is pushing people away? Are you spending hundreds of dollars per month and pushing your Facebook community away from what you do and to all the big companies!?
This is why everyone loves social media isn’t it? The fact that you can almost perfectly target your marketing message to your ideal customer makes social media perfect, the only issue you have now is “Are they ready to buy”? Are they ready to use your services at that moment? What happens if they aren’t?
I interviewed Michael Griffiths when he ran his Internet marketing business for our business marketing course and he pointed out was that only about 3% of the people who come to your website are ready to transact, the rest of the visitors are exploring, learning and getting to know people (hopefully you are one of them) who they may use in the future. That’s why recommendations, testimonials, blogs and social media pages are important because they show prospective buyers that you are active, current and in tune and the messages you give out will almost help them define whether they like who you are.
The dilemma for real estate agents is whether they should advertise using Google Adwords or with Facebook Advertising and the answer is really both, but for different reasons.
Everyone is talking about remarketing and giving you to power to show your ad to your target audience no matter where your prospect goes online. The problem is that they may never need or want your services and you’re continuously paying for the ad to appear. The problem with some Facebook ads is that you pay for impressions – every time someone sees your ad – as opposed to PPC (every time someone clicks on your ad).
It’s better to offer your prospects a way to be reminded of you and you do that by getting people to like your page, follow you on twitter or LinkedIn and subscribe to your blog. Every time you create new and interesting content your prospects will see you and if they are no longer interested they’ll disconnect, unsubscribe, Unlike, Unfollow you.
The best way I believe to use Facebook advertising is to create a custom audience of all your past clients and make sure you show up when they are using Facebook. It builds the likelihood of them recommending you to their friends and it keeps you front of mind, particularly for real estate agents where the sales funnel can take several years sometimes for someone to use your services after getting to know you.
123ezy is a digital agency that creates real estate agent websites and helps them navigate the changing world of property marketing and building an online reputation based on all the hard work they have already done. EzyLearn creates courses to help students learn how to use office productivity, accounting and marketing programs to manage their business or work. We’re assembling a Facebook Advertising for Business Course and you can register for our free Facebook Advertising Course now.
Despite the fierce competition from MYOB to own the cloud-based accounting market, Xero cloud accounting software is powering along and many of our course enrolments have come from existing bookkeepers who are being directed towards Xero by their clients. We’ve priced our Xero course to be comparable with our MYOB course so it’s currently cheaper but we’re listening to our bookkeeping students to add course content that is relevant to their needs.
Xero enables you to login from any computer via the internet so trades people, professional services providers and even retail and food outlets can access their accounting software from a tablet, Mac, Windows PC or even their smart phone so it’s little wonder that small business are moving to Xero in the cloud. It’s also proving popular because bank reconciliations can be performed from anywhere by Xero bookkeepers using bank feeds as opposed to printed bank statements.
Payroll is live and constantly updated AND the payroll function can be performed by experienced payroll bookkeepers no matter where they are located in Australia or around the world.
Not long after we began offering LIFETIME course access for our online MYOB courses back in 2011 we introduced a service called EzyLearn ANSWERS and we’re now extending that service to our Xero training courses. We’ve included our Xero course in the EzyLearn ANSWERS service because of the large number of bookkeepers asking questions about how to use the more advanced functionality, because we want to add more new content to the course and we want to add new content that is relevant to bookkeeping working with their small business clients.
The best news is that every Xero course student has access to this service and our bookkeeping course creator, Jacci, who is an assistant accountant and registered BAS agent is keen to see how she can help.
GANTT CHARTS ARE just one of the many wonderful features Microsoft Excel and help enormously in the workplace.
Many project managers oversee the project management and implementation of, say, a staff induction system, a new computer system or procedural changes.
Our Online Excel Training Course includes training on how to create your own project plan using Gantt charts. Continue reading Microsoft Excel 2016 & Gantt Charts for Your New Website/Business/Project
Recently, at the suggestion of her accountant, a friend of mine opened a new bank account, to be used strictly as a business account. My friend has been working as an independent contractor for a number of years, but she only ever had the one bank account. This meant, she was using the same account that her invoices were being paid into to buy things like shoes or groceries, which played havoc with her bookkeeping.
Her accountant had been at her to do it for sometime but, even though she knew there was a better business account she could get from another institution, the prospect of changing the account number for all of her direct debits and then advising her clients about the change of banking details seemed too difficult. So she put it off and off, until she finally bit the bullet.
When she first told me about it, I thought, big deal. So you get a new account number and advise people of it, why’s that such a problem? That was until I was sent a letter by my old bank to say that they were closing down the Dee Why NAB branch (temporarily) and that I needed to change the BSB component of my bank account number while the branch is closed for renovations in the area.
That’s when, after some digging, I came across the Accounts 4 Life service, which issues virtual account numbers that, as the business name suggests, is yours for life. In other words, you give your accounts 4 Life number to your billers, employer, the tax office, even, and any time you open a new account, change institutions or are issued with a temporary BSB number, you just link your Accounts 4 Life number to it, rather than notifying each individual entity of your change of bank details.
The basic account is free, which allows you to connect one bank account to your Accounts 4 Life number, while a paid service is also available, which offers more features, including the ability to add multiple accounts.
If you’re a business, a virtual account number could become invaluable, particularly if you ever decide to change banks or, even more annoyingly, are issued with a temporary account number, forcing you to advise every single person who pays you via EFT of a change of banking details and then advise them again to resume using your old account number.
Come on NAB, is this really what a first class, top tier bank does in Australia in this day and age?
If you’re an independent contractor or thinking of becoming one, then, in my opinion, it’s a must. Independent contractors are paid, primarily, by direct deposit and the nature of their work means they typically work with a lot of different clients, a lot of the time. The nature of contract or freelance work also means that you might work with one client for a few weeks or months one year, and then not again, for another year, so there’s always the chance that their accounts person may pay to your old account once they see you’re already set up in their system. Sorting this out if it occurs is not only costly (your bank will charge both parties a fee), but also time consuming, which means you could be without payment for weeks.
Just like my friend needed to separate her business from her personal accounts, most independent contractors and freelancers are advised to do the same, for bookkeeping and tax purposes. So before you do anything, give out any bank details to anyone, look into getting a virtual bank account number first. You can even choose your own account number so it’s easy to remember, which, you’d be surprised how useful that is. Click here to see the letter that was sent to me and feel free to share your thoughts on this at our Facebook page.
If working as an independent contractor is something you’re interested in, you can read more about freelancing and contracting by subscribing to this blog, or pre-qualify for the National Bookkeeping business opportunity. You’ll receive our business software courses, EzyStartUp Business Course AND some templates, artwork, cards etc to help you present yourself to new prospective clients. It’s a low cost way to start on the journey of becoming an independent bookkeeping contractor and even working online from home.
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As an independent contractor, operating with an ABN, you’re effectively running your own small business (so working capital important), and that means you’re subject to some of the same reporting obligations for the ATO as other small businesses are.
The only real difference is that as an independent contractor, your business model is a lot simpler to other ones.
If you use PayPal for receiving payments they already know your sales history and may lend you money without doing a reference check! Continue reading Independent Contractor! PayPal Provides Instant Business Working Capital Finance
Our Xero courses are proving very popular with bookkeepers and small business owners so ex-MYOB owner Craig Winkler (who now owns a significant shareholding in Xero) must know a thing or two about marketing but it’s important for MYOB users to know that they can use cloud-based add on services just like those available from Xero.
I was speaking with a research analyst recently and he confirmed my thoughts about the next frontier for the “fight in the cloud” that will relate to add-ons and cloud based features that build on the basic accounting software.
Continue reading Xero appears as the king of the cloud, but MYOB does it too
With these software programs you can run most aspects of a business and we’re including them all in our new Corporate Training Business Software Training Licences for businesses with a team of people who all want to improve their software skills.
Our Business Software Training Licence enables up to 5 staff members have unlimited access to all training resources for all of our software training courses for 12 months for a low fixed cost. We also have discount prices for larger numbers of staff.
If you look at the total retail price for all of this it is well over $6,000 of value in online corporate training courses and at the current price you’ll only pay less than 25% of the price. That is a saving of over 75%!
In 2015 we experienced a significant increase in the number of corporate enrolments for our Microsoft Office courses and have created this package to make life easier for corporate who want to enrol their staff easier, while also taking advantage of the discounted prices.
If you are looking to up-skill in a number of accounting software or office application programs you’ll also discover some discounted course combination offers for popular courses.
[button link=”http://ezylearnonline.com.au/how-it-works/special-offers/” newwindow=”yes”] See our Special Offers[/button]
Following his $1 billion innovation announcement in December, Prime Minister Malcolm Turnbull received quite a grilling on the ABC program 7.30, hosted by Leigh Sales, who brought up one of the most widely criticised initiatives of the Abbott-Turnbull Coalition government: the NBN.
Although the government’s innovation statement was generally met with praise, especially for its $200 million commitment to funding the CSIRO (which, under the previous Abbott-led government, had its funding cut by $111 million), as well as a number of other measures that will make it easier for scientific research to be commercialised and encourage more children to learn coding and other computer sciences at school, there was criticism that no mention was made of the NBN. Continue reading Will The Ideas Boom be NBN-Paced?
When Xero was launched a few years ago, one of its selling points was that, compared with other accounting software – in particular, MYOB – Xero was incredibly easy to use, and it was also cloud-based, which meant you could access your accounts from any computer, any device, anywhere, anytime. This helped Xero to get a major foothold in the marketplace here in Australia, where MYOB had always reigned supreme.
But it wasn’t long before we started getting requests from bookkeepers and accountants for a Xero training course, in addition to our already existing MYOB training courses. It turned out that, as more businesses (tradies, for example) started using Xero because of its cloud functionality, their bookkeepers and accountants were finding that they needed training in some of Xero’s features and functions, despite Xero being billed as the easy alternative to MYOB.
Since introducing our Xero training course, we’ve also noticed a significant upswing in enrolments, especially from bookkeepers, with many noting that the bank reconciliations and adjustments features in Xero are difficult to navigate. This got us wondering as to whether Xero really is that easy to use compared with MYOB, or whether it there might be an easier alternative out there, especially for small businesses managing all of their own accounts.
Since QuickBooks re-emerged in Australia, with full backing from their US-based parent company, Intuit, they’ve been cornering the small business market, with their inexpensive pricing plans and now by announcing a partnership deal with PayPal (paypal want you to be paid quicker) that enables a two-way flow of data between both QuickBooks and PayPal.
The QuickBooks-PayPal deal follows a similar union between Saasu and Westpac, which promises Saasu and Westpac customers with direct bank feeds to provide business owners with real-time insights into their cashflow. As one of the Big Four banks – and, quite often, the preferred bank for most Australian businesses – the union is hoped to give Saasu a leg up into the increasingly competitive cloud-accounting market, which saw the shuttering of the Australian-owned Reach Accounting earlier this year.
At more than half the price of Xero’s ‘standard’ plan (the starter plan at $25 per month is the most limited ‘starter’ plan I’ve seen), QuickBooks’s starter plan is already appealing to the money conscious small business owner; the PayPal deal only strengthens that.
Ever since PayPal spun off from eBay earlier this year, it’s been announcing new services that specifically target small business owners primarily doing business online – first by introducing inexpensive invoicing, card readers, and now by integrating with QuickBooks. As PayPal is the only online payment service operating in Australia, the two companies are now exceptionally placed to take the Australian small business market.
Perhaps losing the small business market isn’t a primary concern for Xero, which seems to be aligning itself to take the MYOB medium-sized business market, anyway. Regardless, QuickBooks is definitely a force to be reckoned with (forgive the pun) in the Australian cloud accounting space.
We’re in the process of developing a QuickBooks training course, so if you’d like to register your interest to receive alerts and announcements about its progression, you can do so at our website. Alternatively, if you’re looking for training courses in either Xero or MYOB, you can enrol in either course online today and do your course over the Christmas and holiday season when you might have some time to do one while you reflect on your goals for 2016.
There is a fairly significant gender imbalance when you look at the people holding executive positions in the corporate world. Sure, there are the Gail Kellys and Marissa Mayers, but men in managerial positions in the workplace still outnumber women two-to-one. Many people would contend that this is something to do with sexism, but sexism, gender inequality – whatever you want to call it – only tells part of the story. In order to understand why there are so few women in executive leadership positions in corporate Australia – and why more women are becoming small business entrepreneurs, instead – it helps to start from the very beginning.
When women enter the workforce, their participation rates are typically the same as they are for men, hovering at around 75 percent; in some industries, particularly clerical and administrative ones, women far outweigh men in the workplace. But despite this, and despite women being better educated (just 30 percent of men hold a bachelor degree, while 42 percent of women do), men continue to progress in their careers, moving from entry level and administrative roles through to managerial ones, while women don’t.
In fact, the decline in the number of women holding managerial positions (34 percent), compared with men (66 percent) is significant. Looking at those numbers alone, it’s easy to write this off as sexism, as men being promoted over women, but the truth is that the decline in women in managerial positions is commensurate with the overall decline in women in the workforce, period.
Well, at the risk of coming off as a bit 1950s, they’ve left work to raise their children. The reason they haven’t returned to their careers, though, is not for want of trying. It’s because being a working mum is a logistical and, as a result, professional, nightmare. To start, there’s the distinct lack of affordable, high quality childcare, which has reached such a crisis point that the Federal Government, on the recommendation of the Productivity Commission, is trialing a nanny subsidy scheme, which would allow families to receive a government subsidy for the cost of hiring an (approved) nanny to care for their children.
That scheme, which commences in January 2016, will involve 4,000 nannies and up to 10,000 children and, if it passes the pilot stage, is estimated to help the 165,000 Australian parents who can’t work or can’t work enough due to problems accessing childcare. But all the childcare in the world won’t make up for a generally inhospitable workplace culture for working mothers.
Even though almost all Australian businesses are supposed to offer flexible working arrangements for parents, none of them actually have to practice it. As long as an organisation doesn’t blatantly discriminate against their working-parent employees, they’re well within their rights to tell mums requesting flexible working arrangements (such as, starting and finishing later, working one day from home, etc) that their request has been refused due to one of the following reasonable business grounds:
This is not to say that gender inequality doesn’t figure in the underrepresentation of women in the workplace, because it does; certainly with respect to wage inequality. Although, to be fair, it’s not always men that create inhospitable working environments for women with kids. There’s often a lot of girl-on-girl crime going on here, especially when it comes to mums requesting for flexibility that isn’t also extended to women without kids.
Nevertheless, in the stuffy, old corporate world, usually controlled by men, biology means women nearly always start off on the backfoot. But it doesn’t have to continue to be the case, especially not today. With a society that’s never been more interconnected, thanks to changing technologies and greater access to high-speed internet, women have a greater opportunity to use their skills and talents to launch their own businesses, and to operate them from home.
Mia Freedman is probably Australia’s best example of female entrepreneurship. She’s the publisher of the Mamamia Women’s Network, this country’s fastest growing and most popular network of women’s websites. Freedman launched the company’s flagship website, Mamamia, in 2008 as a personal blog she updated from her kitchen bench – and sometimes her couch – after she left a career in women’s magazines; today, with iVillage and theglow.com.au, Mamamia now reaches 5 million unique readers each month.
But Freedman isn’t the only mumpreneur. There are scores and scores of women launching their own businesses. In the last five years, the rate of women starting businesses increased 7 percent, compared to 1.9 percent for men. In NSW alone, women make up one third of the state’s 650,000 small businesses, according to data from the NSW Department of Trade and Investment. And with the Government’s $20k immediate tax write-off for asset purchases, there really has never been a better time to start your own home-based business.
EzyLearn has a long, proud history of helping mums to reenter the workforce, and we’d like to continue that tradition by helping more mums to start their own home-based businesses. Whether you’d like to use your talent and expertise to start your own bookkeeping business or work as a freelance blogger, writing posts – just like this one – for other businesses, we can help.
We’ve recently created two new courses – one on content marketing and another on blogging for business – in addition to our other suite of training courses that includes our small business StartUp course as well as our flagship MYOB training courses, which can each provide you with the skills you need to start and operate your own home-based business as a remote or contract worker. We’ve also started the StartUp Academy with a number of business opportunities available to help self-motivated people to start their own businesses, across an array of industries and professions.
If you’re a mum looking to return to work and you live in Sydney, childcare costs are probably one of the biggest hurdles you’ll have to overcome – that is, in addition to flexible workplaces, transport, and affordability, of course! But it’s not just mums returning to work for an employer that have trouble accessing childcare, it’s also mums who work from home.
Being self-employed comes with abundant distractions as it is – being in close proximity to the fridge, the TV, an overflowing laundry basket – but with small children around competing for your attention all the time, it becomes even harder to get any work done.
Then there’s the issue of trying to make a business call without the other person hearing your kids in the background, or of finding childminding for a couple of hours while you have a business meeting. As difficult as it is for mothers to return to a structured work environment, it’s also equally difficult to work in an unstructured one. As it happens, this is an experience shared by many other women, particularly now that there are more women starting their own businesses after having children.
With the startup culture in Australia thriving, co-workspaces have grown in popularity. Once the favourite haunt of hip, young, creatives in urban city centres, like Sydney’s Ultimo, Chippendale or Darlinghurst, co-workspaces soon began to expand into the suburbs – there are several located on Sydney’s Northern Beaches, while a few more have popped up in the western suburbs.
Among those workspaces, are WOTSO Workspaces, a group of flexible workspaces located throughout Sydney, Canberra and the Gold Coast.But it’s in their Neutral Bay workspace, located on Sydney’s North Shore, that WOTSO came up with a rather simple, yet ingenious, service to offer their tenants: a creche service they called WOTSO Wabbits.
The WOTSO Wabbits service came about after a couple of WOTSO employees became mums themselves and wanted to return to work, but couldn’t find any reliable childcare for the hours they needed it. And so the WOTSO Wabbits service was born, which began at the Neutral Bay site as a trial but was so popular that it’s now being rolled out to the group’s North Strathfield, Pyrmont and Gold Coast locations.
For self-employed parents (or parents who telework), the biggest drawcard is that you only need to book and pay for the WOTSO Wabbits service as you need it. If you only need it for three hours, you don’t have to pay for a full day like you do at a childcare centre; you’re also not locked into childminding on any specific day or days each week. This detail shouldn’t be overlooked as being insignificant.
Most self-employed mums only work part time hours so they still have the time to be with their kids, and childcare can’t be claimed as a business expense. There seems little sense in paying for day-long childcare every week, when you only really need it for a few hours – or may only need it occasionally.
Besides, childcare is in short supply as it is. If there were more services available for parents who only need childminding for their children for a few hours, each week that would free up childcare for the parents who have full time jobs to go back to, but who are having difficulties accessing childcare when and where they need it.
I know I’ve said this before, but I’m yet to find any evidence to the contrary: there has never been a better time to start your own business. With the number of government incentives currently available, the greater opportunities to work from home, and a general culture that’s more nurturing and conducive to entrepreneurship, there really aren’t any good reasons why, if you’ve got the talent, drive, and desire to start your own business, you shouldn’t be doing it now – unless, of course, you’d like to continue duking it out for a job in the ever-decreasing pool of permanent employment.
If you’d like to start your own home-based business, EzyLearn has recently started the StartUp Academy, which has a number of business opportunities, across an array of industries and professions, who can give you the training and coaching you need to make your business a success. Alternatively, to read more about starting a business, subscribe to our blog, or visit our website for a list of training courses that can help you with the various aspects of operating a small business.
Fewer families today can prosper on a single income, but even if they can, there are even fewer mums who want to completely disconnect from the working world. The benefits of being employed and contributing to the corporate world extend beyond the financial; working provides a person with a sense of accomplishment, by keeping them stimulated and engaged in something they enjoy. Unfortunately, there are many barriers, both financial and practical, that prevent many women returning to work after having children.
For most families, childcare is the biggest hurdle to overcome. In this country, childcare is in relatively short supply and that makes it costly. Even in a major city like Sydney, it’s difficult to secure a space at a childcare centre at the location, cost, quality and with the hours most families require; it’s even more difficult in regional areas.
The issue reached such a crisis point that in 2013 the Productivity Commission launched an inquiry into Australia’s childcare problem, and its findings were stark. According to the Commission, there were 165,000 Australian parents who can’t work or can’t work enough because of access to childcare, while 26% of children under the age of 12 are cared for by grandparents. The Productivity Commission recommended that the Government invest $246 million (in addition to the $7 billion it already spends in funding to the early childhood sector) to fund a nanny subsidy pilot scheme, which will begin in January 2016.
The pilot, which will involve about 4,000 nannies and up to 10,000 children, will assist households with a combined income of below $250,000 to employ a registered nanny to care for their children, the cost of which will be eligible for a rebate similar to the childcare rebate. It’s a good start, but there are still a bundle of other issues working mothers face.
Workplaces that aren’t flexible with their working hours or arrangements are the next biggest hurdle most working mums (and dads) face. Australia’s industrial relations laws require all Australian workplaces to allow new parents – whether they’re mums or dads – to request a more flexible working arrangement, however there’s no requirement for workplaces to agree to those requests. Employers that can’t or won’t offer some flexibility in the working arrangements of parents, often force new parents to extend their maternity leave until childcare becomes available, or to leave that job altogether.
Even if childcare is available when parents need it and for the hours they require, without a flexible working environment, it still doesn’t make it any easier for parents to keep working full time after they have children. Kids get sick, especially very young children, and even when they’re school-age, they have ten weeks of school holidays every year, when a full time employee is only entitled to a maximum of four.
Turning up to an office at 8.30am, Monday through Friday, and until late in the evening is virtually impossible when you have young children, as most parents already know. But the corporate world has been very slow to recognise and respond to this fact. There is hope yet, however. As technology and cloud computing has made it easier and more cost-efficient for businesses to allow their employees to work remotely from home – or at co-working spaces, like the NSW Government’s Smart Work Hubs – there is greater opportunity for parents to continue working, after they have children.
Here we come to one more stumbling block for working mums, and it’s possibly the most overlooked. Even if all the stars align in your family’s favour and you can secure childcare for the days and hours you need, and are fortunate enough to have an employer who can be flexible with your working arrangement, you still need to be able to drop off and pick up your kids from childcare, which is difficult for parents who work in the CBD and usually take public transport to work. Most mums and dads take it in turns, which means both parents need to have a reasonably flexible workplace; a lot of families, however, rely on outside help – friends and grandparents – to pick their kids up when they can’t.
It’s little wonder, then, that more and more mums are becoming entrepreneurial by starting their own home-based businesses. I see a lot of mums take our training courses, either to learn a new skill in an area where employment is more flexible – such as bookkeeping – or because they’re starting their own business and they’re brushing up on their already existing skill sets. In fact, if it weren’t for mums looking for the skills to facilitate a career change, there mightn’t be an EzyLearn.
It was two mums based in Sydney who, under the EasyLearn name, began offering training courses to mums wanting to re-enter the workforce. I was also in the training business, using the name EzyLearn. When those mums decided to sell EasyLearn, I bought their business and continued their tradition of helping mums up-skill for work.
So if you’re a mum (or a dad!) and you’d like to start working from home, we’d gladly like to help you on your way. We have a number of training courses that can provide you with the skills you need to start a home-based bookkeeping business (our MYOB training courses) or content marketing (our blogging for business course). We’ve also partnered with WorkFace, which helps people to start their own home-based business and who have business opportunities available across a range of industries and professions. Or, for more tips, advice and news about starting your own business, subscribe to our blog.
DETERMINING YOUR PRICES, and whether you’re selling yourself too cheap, is a critical element in the success of your business, and in your own success as well.
The EzyStartUp Course covers setting prices in some detail as there are many factors you need to consider and include in your prices to ensure you’re not just competitive — but that you’re also drawing a living wage. Continue reading The High Cost of Selling Too Cheap
A report by the Department of Industry, Innovation, Science, Research and Tertiary (thank you to whoever shortened it subsequently) in 2012 attempted to identify the links between education and jobs. The report created for the NATIONAL VOCATIONAL EDUCATION AND TRAINING RESEARCH PROGRAM (NCVER) had 4 key findings and this was the first one:
[quote]Some fields of education have tight links to the workplace (for example, nursing), while others have a much weaker relationship with specific jobs, such as in finance and agriculture.[/quote]
I was reviewing the courses we offer and the most popular are our:
As you can see our most popular courses are financially based ones and most of the students are aiming to either change careers or start their own bookkeeping business so they can work more flexible hours. If we look at the research paper and understand that our students (and most bookkeepers) are working in a variety of different business sectors it makes sense that they’ll be exposed to many different and new skills, particularly as businesses adopt the use of more software and in particular Internet based software – ie. the Cloud.
If I look at what I spend most of my time doing it’s marketing, and I have to admit I prefer that work to bookkeeping, but you might also find that it’s not unusual for financial types to broaden the type of work they do.
Page 22 of this report, under the heading Trajectories and motivations, the report uncovered:
[quote]Students’ reasons for wanting to undertake further study are related to the reasons why they embarked on study in the first place. While getting a job was at the centre, this was interwoven with their priorities, values and circumstances more broadly. One nursing student reflected the views of other students saying, ‘This is my area. In five years time I will be a nurse. In ten years time a nurse. I will be a nurse until I retire’. Students undertaking accounting and finance programs saw their field in broad terms which included management and other aspects of the finance industry, but also included related areas such as marketing.[/quote]
I recently wrote about bookkeepers offering marketing advice to their clients and my discovery of this report re-confirmed that this is possible on a professional level!
I have to admit something at this point. My team and I are working on a project offering content marketing solutions for real estate agents and our showcase real estate agent sells homes in Sydney’s Lower North Shore. If you search for him you’ll get to the website that we’ve just assembled and you’ll experience the significant changes it will go through over the coming weeks as he finishes his round of educational videos for people who are looking to buy or sell a property. Go on, give it a quick search – his name is Derek Farmer.
With the importance of content marketing / online marketing / digital marketing it’s no wonder that this profession has great growth potential and just like bookkeeping it is work that can be completed on a contract basis and better still from your own home!
Here are some posts I recently wrote about WordPress and Content Marketing:
Can a bookkeeper give marketing advice?
How do you manage your online content marketing?
Who really cares about Sensis? Yellow Pages? Content Marketing shows you care.
Blogging for Business Training Course
Content Marketing vs Google Adwords
I’ve teamed up with a some writers and editors and other marketing types to create our Content Marketing services (and course – which is currently in development) and if you are interested in being kept in the loop you can register at our content marketing course page for free – follow the links.
Better still I’m one of the mentors for the Marketing training course at the Australian Small Business Centre (whose small business management courses are delivered via our LMS – Learning Management System) so if you enrol into that course (and choose the mentor option) you’ll be able to work with me to put your content marketing strategy together.
[button link=”http://ezylearnonline.com.au/courses/sales-and-marketing-courses/content-marketing-training-courses/landing-pages/”]Content Marketing free Registration[/button]
Register to stay informed about Content Marketing Training and Opportunities
It’s not easy starting out as a bookkeeper running your own business. We think our partnership with National Bookkeeping is going to help you get underway.
If you’ve subscribed to our blog and followed our recent posts, then you probably know that EzyLearn has partnered with National Bookkeeping.
National Bookkeeping can now administer training courses to their new licensees, along with a range of other perks and benefits to help you launch your own bookkeeping business.
Continue reading Becoming a National Bookkeeping Bookkeeper
