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If you have fewer than 19 staff you must be SuperStream Ready by June 30

Companies with over 20 employees should ALREADY be compliant

ATO SuperStream for myob and xero accounting software training coursesIn July last year, EzyLearn published a couple of posts about SuperStream, the government initiative to improve the efficiency of Australia’s superannuation system, which all businesses with 19 or fewer employees must be compliant with by June 30 this year. As we’ve now reaching June 30, it’s important to ensure that you’re fully compliant with SuperStream, the government’s electronic system for sending superannuation payments to your employees’ super funds.
Continue reading If you have fewer than 19 staff you must be SuperStream Ready by June 30

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Free Tip for real estate agents who want to use video in their social media with WordPress websites

Getting video into social media advertising and marketing is king for real estate agents

property marketing is important to sell your house in Sydney's lower north shore property market

You may recall a recent post about the exciting work we are doing with real estate agents around Australia to help them with their social media marketing as their industry goes through massive technological change.

Real estate agents are adopting Facebook pages, using Facebook advertising and creating their own websites to make them stand out from other agents but most importantly to show property sellers that they’re very experienced in the local property market and also great people to deal with. This stuff also applies to bookkeepers, accountants and most businesses where a good personal reputation is important!

Creating videos, serving videos and displaying videos

We spend much of our marketing efforts “writing” blogs to add value to you, the reader. We also optimise these pages so they can get discovered by people who use Google and other search engines to find information. Through our digital marketing agency, virion we’re doing this work for real estate agents AND bookkeepers so make sure to check these services out or contact us if you want to know more.

The thought of creating, uploading and then displaying videos on a website is very daunting to some people and usually it’s the inserting the video into a website as a blog or a page that is the part people aren’t sure about. So, I created a video for you! Yes, feel free to enjoy my calm, relaxing, yet very capable voice go through a process that our team go through dozens of times a week.

We have a course on WordPress and this video and other new videos will shortly be inserted into that course but the other aspects of performing this type of work involve these questions:

  1. Where are you going to store the videos. We prefer Wistia because of their fantastic analytics but most people are familiar with Youtube and the fact that it’s free is a great benefit too.
  2. How are you going to display it. We prefer to keep our content on our own websites but lots of real estate agents are happy to build up a following on many different social media platforms and Youtube is definitely one of them.

Enjoy the video below and make sure to Request a Quote if you are interested in having my team and I manage your online digital marketing using quality content.

Youtube videos into WordPress Blog pages

Also, stay tune for updates about our forthcoming Facebook for Business Courses.

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Bank Recs is BAS preparation but lodgement is legal

Due dates for BAS lodgement can be deferred by BAS agents

Due dates for lodging BAS's and extensions for BAS Agents using the BAS Agent portal - Bank Recs do most of the work
Image: ATO website

If you’re doing your BAS with the help of a Tax or BAS agent you might be aware that although the actual due date for the March quarter BAS is 28th April you can get an extension by using a tax or BAS agent to the 26th of May.

We’ve had quite a few conversations lately with bookkeepers about whether they can do this or not and if not who can they turn to, to do it.

When you lodge a BAS with the ATO you are effectively telling them how much you’ve earnt and spent but more importantly you are defining how much the business actually pays in tax – and they DON’T want you to get this amount wrong.

If the amount is wrong and in your favour you may incur fees and charges and the TAX and BAS agent system (that is managed by the Tax Practitioners Board) has been set up to assume that only someone who has the training and experience is responsible for lodging these important documents. If they get it wrong a small business owner can sue them for the time it takes to fix the problem and for this BAS agents need professional indemnity insurance.

Non-registered Bookkeepers and BAS Agents

xero-myob-learn-with-ezylearn

The good news for both businesses AND ordinary bookkeepers who are NOT registered BAS agents is that you can have a bookkeeper do your data entry, as well as help you with various aspects of your business accounts and administration (like accounts payable, receivable and even customer service etc) for a good, low rate.

All you need it confidence in using MYOB or Xero accounting software. Our Xero Complete course will teach you everything from setup and configuration through daily transactions like invoices, purchases, expenses and payments and advanced topics like BAS, Reporting, Payroll, Projects and cashflow reporting.

Many of these bookkeepers operate as independent contractors so the small business doesn’t need to employ a staff member to do the books [want to start your own bookkeeping business cheaply? Look at joining National Bookkeeping] and some of them are very experienced in bookkeeping and even running their own businesses.

The good news is that you can still use one of these bookkeepers to take care of the accounts side of your business and use your accountant or a BAS agent for the BAS preparation and lodgement.

Bank reconciliation done right is where all the work is done

Now we have the BAS lodgement details out of the way let’s get into the bank reconciliation. This work is often done by the accounts person or contractor and it’s where most of the time and effort in preparing a BAS is spent. If this is done correctly the BAS preparation is pretty simple so it made us delve a little further into the steps taken in doing this work. Here are the simple steps:

  1. Launch your accounting software
  2. Go to the bank reconciliation area
  3. Start matching entries in your software with lines on the bank statement (much easier and faster with bank feeds and Internet banking).
  4. Reconcile each month
  5. Run your BAS report

Many people at this stage will need to provide copies of their bank statement to their accountant, BAS agent or bookkeeper so that person can see actually real world evidence of that transaction (sometimes bank feeds are perfect either). It’s at this stage that you realise whether you made the right choice in the bank you choose because not all banks are equal in Australia even if they are grouped as the BIG four. I’ve written about my disappointment in how hard it is to use a bank like NAB before and I’m afraid I’m gong to have to do it again, comparing NAB to CBA for the ease of getting bank statements.

Bank Statements and Internet Banking – Bad news NAB

CBA Netbank easy to get past statements up to 7 years old compared to NAB business banking

CBA provide 7 years of storage for bank statements so if you do have to go back and get an old one guess what? No calls to make, not bank statement fees to pay, no need to search through your filing cabinat for paper statements, all you need to do is go back to that period and download the file as a PDF and email it to your accountant or bookkeeper.

NAB is too old, statements are hard to get and customer service needs to change with statement search

To do this with NAB is very similar to walking into one of their branches (well the one they just closed down at Dee Why anyway) – it’s old, clunky and hard to work with and often I’ve found you need to email or call or do physical searching around your office for this rudimentary information – this task alone can make the whole bank reconciliation experience very frustrating.

Do your end of year reports now

facebook marketing and advertising course online

While we are on the topic of reporting you may be aware that there are some tax deductions and expenses that you can claim this financial year so it’s a good time to know exactly how you have performed this financial year. Plus you’ll see how far short or ahead you are from last year and you can do your own Jerry Harvey style clearance sale – everything has to go, go, go because we have TOO MUCH stock.

We’re preparing some blogs that’ll be published shortly about some of the deductions and tax breaks you might want to take advantage of. Hopefully after these we’ll be able to focus on our online digital marketing courses like Facebook Pages for business and Facebook advertising for real estate agents! Every one will benefit from these Facebook courses but we’ll slant towards how real estate agents can use Facebook to attract vendors in their local area – it’s fascinating.

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To Job Seekers MYOB is Still Number 1

Most existing business use MYOB

Job Seeker Super Special Discount Offer for MYOB Course, Excel Course and Word Course with certificate 1I love the power of being able to login to our accounting software to resend invoices or create them when I have some idle time and I’ve discovered that lots of trades people and independent contractors love it too, but most enquiries we have from prospective students is about MYOB accounting software because that’s what most small businesses need help with.

That is also why we’ve bundled the most popular software requirements for those who are applying for office admin or accounting jobs – MYOB, Microsoft Excel and Microsoft Word – AND created a special bundled price for the lot!

Superannuation companies need Excel

I was speaking with the risk model manager for a very large superannuation fund earlier this week and we were discussing the course outline of our Microsoft Excel courses and how that fits into the needs of their own workforce (he was exploring a corporate training arrangement) and I mentioned something that resonated with him.

If you are learning a program like Excel or Word from scratch the training materials can be quite generic and cover almost any topics, but as soon as you head into the Advanced Excel Course topics you may also be looking at customising that course using tools, formulas, functions and macros that are specific to your own business – particularly as a large company.

Cafes and Restaurants use Word and Excel

New Morisset Cafe owners at Cafe Limejay use Microsoft Excel to create their new menu-smallI was speaking to a local business owner of a cafe in Morisset, close to my home (yes, I’ve escaped the Sydney property prices, lack of space and high traffic!) about their new menu when they confessed that they used Microsoft Excel to create the menu after struggling with Word to do it. They are a mother and daughter team and worked together to get the new menu ready for their customers.

What stood out in the conversation is just how complicated Microsoft Word is once you start exploring the more intermediate and advanced capabilities. We use these advanced tools when we create our Training Workbooks and it’s worth using the skills because you can save a lot of time for repetitive tasks or when you make changes, but for smaller or more creative tasks like forms and tables Excel is often a simpler program to use.

Save $397 and do the lot

Online Training Course special offers for MYOB, Xero, Excel, Word and moreWe’ve bundled the MYOB, Excel and Word courses, with assessment and certificate options and all you need to do is select these courses at our enrolment page to receive the automatic discount. This offer is called the Job Seeker Offer and is available for a limited time so enrol now and take the saving. Then feel free to share the results of your work if you want to.

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Major bank wants to NAB uber small businesses

NAB partners with large accounting firm to bypass bookkeepers

Is Airtax competing with the accountants version of Xero and MYOB for cashbook accounting
NAB group executive Antony Cahill with Sammy Kumar of PwC Picture Stuart McEvoy with Airtax credit card from The Australian website

As an ex-NAB small business client I confess a biased against the bank and their archaic computer systems.

You could probably tell that from blog post where they asked their NAB Dee Why branch clients to temporarily change their BSB number while there is some property development in the Dee Why square (where I had my first computer training centre)!

Continue reading Major bank wants to NAB uber small businesses

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Facebook Advertising and Impressions for Real Estate Agents

Facebook advertising and impressions of you

David Howe uses Facebook to showcase properties that are currently available for sale in Northbridge NSWHas someone been telling you you must get onto social media? Are you a real estate agent with a Facebook page that is pushing people away? Are you spending hundreds of dollars per month and pushing your Facebook community away from what you do and to all the big companies!?

Target home owners in your suburb

This is why everyone loves social media isn’t it? The fact that you can almost perfectly target your marketing message to your ideal customer makes social media perfect, the only issue you have now is “Are they ready to buy”? Are they ready to use your services at that moment? What happens if they aren’t?

I interviewed Michael Griffiths when he ran his Internet marketing business for our business marketing course and he pointed out was that only about 3% of the people who come to your website are ready to transact, the rest of the visitors are exploring, learning and getting to know people (hopefully you are one of them) who they may use in the future. That’s why recommendations, testimonials, blogs and social media pages are important because they show prospective buyers that you are active, current and in tune and the messages you give out will almost help them define whether they like who you are.

Facebook may not work immediately

The dilemma for real estate agents is whether they should advertise using Google Adwords or with Facebook Advertising and the answer is really both, but for different reasons.

  • Google Adwords gets you in front of people who are searching for you or the services you provide
  • Facebook enables you to get in front of all of your potential market
  • Social media, blogs and newsletters help you remain front of mind

ReMarketing keeps your ad in front of prospects

Everyone is talking about remarketing and giving you to power to show your ad to your target audience no matter where your prospect goes online. The problem is that they may never need or want your services and you’re continuously paying for the ad to appear. The problem with some Facebook ads is that you pay for impressions – every time someone sees your ad – as opposed to PPC (every time someone clicks on your ad).

It’s better to offer your prospects a way to be reminded of you and you do that by getting people to like your page, follow you on twitter or LinkedIn and subscribe to your blog. Every time you create new and interesting content your prospects will see you and if they are no longer interested they’ll disconnect, unsubscribe, Unlike, Unfollow you.

Facebook is best for your past clients and potential advocates

The best way I believe to use Facebook advertising is to create a custom audience of all your past clients and make sure you show up when they are using Facebook. It builds the likelihood of them recommending you to their friends and it keeps you front of mind, particularly for real estate agents where the sales funnel can take several years sometimes for someone to use your services after getting to know you.

123ezy is a digital agency that creates real estate agent websites and helps them navigate the changing world of property marketing and building an online reputation based on all the hard work they have already done. EzyLearn creates courses to help students learn how to use office productivity, accounting and marketing programs to manage their business or work. We’re assembling a Facebook Advertising for Business Course and you can register for our free Facebook Advertising Course now.

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Bookkeepers need help with Xero ANSWERS

EzyLearn Answers for student support in online training courses in MYOB, Xero, Quickbooks online, Microsoft Excel, Word, Powerpoint and WordPress

Xero enrolments for bookkeeping businesses

EzyLearn Answers for student support in online training courses in MYOB, Xero, Quickbooks online, Microsoft Excel, Word, Powerpoint and WordPressDespite the fierce competition from MYOB to own the cloud-based accounting market, Xero cloud accounting software is powering along and many of our course enrolments have come from existing bookkeepers who are being directed towards Xero by their clients. We’ve priced our Xero course to be comparable with our MYOB course so it’s currently cheaper but we’re listening to our bookkeeping students to add course content that is relevant to their needs.

What xero bookkeepers want to know

Xero enables you to login from any computer via the internet so trades people, professional services providers and even retail and food outlets can access their accounting software from a tablet, Mac, Windows PC or even their smart phone so it’s little wonder that small business are moving to Xero in the cloud. It’s also proving popular because bank reconciliations can be performed from anywhere by Xero bookkeepers using bank feeds as opposed to printed bank statements.

Payroll is live and constantly updated AND the payroll function can be performed by experienced payroll bookkeepers no matter where they are located in Australia or around the world.

Xero Answers for Xero Bookkeepers

MYOB and Xero training courses created by certified bookkeepers and registered BAS agentsNot long after we began offering LIFETIME course access for our online MYOB courses back in 2011 we introduced a service called EzyLearn ANSWERS and we’re now extending that service to our Xero training courses. We’ve included our Xero course in the EzyLearn ANSWERS service because of the large number of bookkeepers asking questions about how to use the more advanced functionality, because we want to add more new content to the course and we want to add new content that is relevant to bookkeeping working with their small business clients.

The best news is that every Xero course student has access to this service and our bookkeeping course creator, Jacci, who is an assistant accountant and registered BAS agent is keen to see how she can help.

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Microsoft Excel 2016 & Gantt Charts for Your New Website/Business/Project

Project plans and gantt chart templates in Microsoft Excel 2016 training courses online

 

GANTT CHARTS ARE just one of the many wonderful features  Microsoft Excel and help enormously in the workplace. 

Many project managers oversee the project management and implementation of, say, a staff induction system, a new computer system or procedural changes.

Our Online Excel Training Course includes training on how to create your own project plan using Gantt charts. Continue reading Microsoft Excel 2016 & Gantt Charts for Your New Website/Business/Project

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Independent Contractor! PayPal Provides Instant Business Working Capital Finance

If you’re an independent contractor you’re a business owner

EzyLearn can help your business train WHS staff or provide credentialing and inductions.
EzyLearn can help your business train WHS staff or provide credentialing and inductions.

As an independent contractor, operating with an ABN, you’re effectively running your own small business (so working capital important), and that means you’re subject to some of the same reporting obligations for the ATO as other small businesses are.

The only real difference is that as an independent contractor, your business model is a lot simpler to other ones.

If you use PayPal for receiving payments they already know your sales history and may lend you money without doing a reference check! Continue reading Independent Contractor! PayPal Provides Instant Business Working Capital Finance

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Xero appears as the king of the cloud, but MYOB does it too

ServiceM8 on the go Job Management Xero Integration - Master Xero with Xero Complete (Beginners to Advanced) training courses - EzyLearn

MYOB Cloud App Integration

servicem8 provides cloud based booking, scheduling, time sheets invoicing for all major accounting programs and they're Aussie

Our Xero courses are proving very popular with bookkeepers and small business owners so ex-MYOB owner Craig Winkler (who now owns a significant shareholding in Xero) must know a thing or two about marketing but it’s important for MYOB users to know that they can use cloud-based add on services just like those available from Xero.

I was speaking with a research analyst recently and he confirmed my thoughts about the next frontier for the “fight in the cloud” that will relate to add-ons and cloud based features that build on the basic accounting software.

Continue reading Xero appears as the king of the cloud, but MYOB does it too
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Start Now and you’ll have until 2017 for MYOB, Xero, Excel, Word and WordPress

Corporate Training for Microsoft Excel, Microsoft Word, Accounting and WordPress Courses

Online Training Course special offers for MYOB, Xero, Excel, Word and moreWith these software programs you can run most aspects of a business and we’re including them all in our new Corporate Training Business Software Training Licences for businesses with a team of people who all want to improve their software skills.

Our Business Software Training Licence enables up to 5 staff members have unlimited access to all training resources for all of our software training courses for 12 months for a low fixed cost. We also have discount prices for larger numbers of staff.

If you look at the total retail price for all of this it is well over $6,000 of value in online corporate training courses and at the current price you’ll only pay less than 25% of the price. That is a saving of over 75%!

Software corporate training course licences for discounted online coursesIn 2015 we experienced a significant increase in the number of corporate enrolments for our Microsoft Office courses and have created this package to make life easier for corporate who want to enrol their staff easier, while also taking advantage of the discounted prices.

Bookkeeping Course Combos and Enrolment Vouchers are also available

If you are looking to up-skill in a number of accounting software or office application programs you’ll also discover some discounted course combination offers for popular courses.

[button link=”http://ezylearnonline.com.au/how-it-works/special-offers/” newwindow=”yes”] See our Special Offers[/button]

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Will The Ideas Boom be NBN-Paced?

We need fast NBN to deliver our innovation!

Thinkink about starting your own business and want to learn from small business mentors and other entreprenuersFollowing his $1 billion innovation announcement in December, Prime Minister Malcolm Turnbull received quite a grilling on the ABC program 7.30, hosted by Leigh Sales, who brought up one of the most widely criticised initiatives of the Abbott-Turnbull Coalition government: the NBN.

Although the government’s innovation statement was generally met with praise, especially for its $200 million commitment to funding the CSIRO (which, under the previous Abbott-led government, had its funding cut by $111 million), as well as a number of other measures that will make it easier for scientific research to be commercialised and encourage more children to learn coding and other computer sciences at school, there was criticism that no mention was made of the NBN. Continue reading Will The Ideas Boom be NBN-Paced?

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Is Xero really the easiest accounting software to use?

Xero was a market leader, but what do accountants think of it now?

xero cloud accounting software works on tablets phones and desktop computersWhen Xero was launched a few years ago, one of its selling points was that, compared with other accounting software – in particular, MYOB – Xero was incredibly easy to use, and it was also cloud-based, which meant you could access your accounts from any computer, any device, anywhere, anytime. This helped Xero to get a major foothold in the marketplace here in Australia, where MYOB had always reigned supreme.

But it wasn’t long before we started getting requests from bookkeepers and accountants for a Xero training course, in addition to our already existing MYOB training courses. It turned out that, as more businesses (tradies, for example) started using Xero because of its cloud functionality, their bookkeepers and accountants were finding that they needed training in some of Xero’s features and functions, despite Xero being billed as the easy alternative to MYOB.

Perhaps Xero isn’t that intuitive to use without a training course?

Since introducing our Xero training course, we’ve also noticed a significant upswing in enrolments, especially from bookkeepers, with many noting that the bank reconciliations and adjustments features in Xero are difficult to navigate. This got us wondering as to whether Xero really is that easy to use compared with MYOB, or whether it there might be an easier alternative out there, especially for small businesses managing all of their own accounts.

QuickBooks wants to be the small biz accounting software of choice

Since QuickBooks re-emerged in Australia, with full backing from their US-based parent company, Intuit, they’ve been cornering the small business market, with their inexpensive pricing plans and now by announcing a partnership deal with PayPal (paypal want you to be paid quicker) that enables a two-way flow of data between both QuickBooks and PayPal.

The QuickBooks-PayPal deal follows a similar union between Saasu and Westpac, which promises Saasu and Westpac customers with direct bank feeds to provide business owners with real-time insights into their cashflow. As one of the Big Four banks – and, quite often, the preferred bank for most Australian businesses – the union is hoped to give Saasu a leg up into the increasingly competitive cloud-accounting market, which saw the shuttering of the Australian-owned Reach Accounting earlier this year.

QuickBooks is well-placed to topple Xero

At more than half the price of Xero’s ‘standard’ plan (the starter plan at $25 per month is the most limited ‘starter’ plan I’ve seen), QuickBooks’s starter plan is already appealing to the money conscious small business owner; the PayPal deal only strengthens that.

Ever since PayPal spun off from eBay earlier this year, it’s been announcing new services that specifically target small business owners primarily doing business online – first by introducing inexpensive invoicing, card readers, and now by integrating with QuickBooks. As PayPal is the only online payment service operating in Australia, the two companies are now exceptionally placed to take the Australian small business market.

Perhaps losing the small business market isn’t a primary concern for Xero, which seems to be aligning itself to take the MYOB medium-sized business market, anyway. Regardless, QuickBooks is definitely a force to be reckoned with (forgive the pun) in the Australian cloud accounting space.

Join the wait list for our Quickbooks Online training course

We’re in the process of developing a QuickBooks training course, so if you’d like to register your interest to receive alerts and announcements about its progression, you can do so at our website. Alternatively, if you’re looking for training courses in either Xero or MYOB, you can enrol in either course online today and do your course over the Christmas and holiday season when you might have some time to do one while you reflect on your goals for 2016.

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Why Are So Many Mums Starting Their Own Businesses?

Men vs Women

Dreaming about setting up a new business startup
365_The_Daydreamer_(6517625965).jpg

There is a fairly significant gender imbalance when you look at the people holding executive positions in the corporate world. Sure, there are the Gail Kellys and Marissa Mayers, but men in managerial positions in the workplace still outnumber women two-to-one. Many people would contend that this is something to do with sexism, but sexism, gender inequality – whatever you want to call it – only tells part of the story. In order to understand why there are so few women in executive leadership positions in corporate Australia – and why more women are becoming small business entrepreneurs, instead – it helps to start from the very beginning.

When women enter the workforce, their participation rates are typically the same as they are for men, hovering at around 75 percent; in some industries, particularly clerical and administrative ones, women far outweigh men in the workplace. But despite this, and despite women being better educated (just 30 percent of men hold a bachelor degree, while 42 percent of women do), men continue to progress in their careers, moving from entry level and administrative roles through to managerial ones, while women don’t.

In fact, the decline in the number of women holding managerial positions (34 percent), compared with men (66 percent) is significant. Looking at those numbers alone, it’s easy to write this off as sexism, as men being promoted over women, but the truth is that the decline in women in managerial positions is commensurate with the overall decline in women in the workforce, period.

So where have all the women gone?

Well, at the risk of coming off as a bit 1950s, they’ve left work to raise their children. The reason they haven’t returned to their careers, though, is not for want of trying. It’s because being a working mum is a logistical and, as a result, professional, nightmare. To start, there’s the distinct lack of affordable, high quality childcare, which has reached such a crisis point that the Federal Government, on the recommendation of the Productivity Commission, is trialing a nanny subsidy scheme, which would allow families to receive a government subsidy for the cost of hiring an (approved) nanny to care for their children.

That scheme, which commences in January 2016, will involve 4,000 nannies and up to 10,000 children and, if it passes the pilot stage, is estimated to help the 165,000 Australian parents who can’t work or can’t work enough due to problems accessing childcare. But all the childcare in the world won’t make up for a generally inhospitable workplace culture for working mothers.

Even though almost all Australian businesses are supposed to offer flexible working arrangements for parents, none of them actually have to practice it. As long as an organisation doesn’t blatantly discriminate against their working-parent employees, they’re well within their rights to tell mums requesting flexible working arrangements (such as, starting and finishing later, working one day from home, etc) that their request has been refused due to one of the following reasonable business grounds:

  • The requested arrangements are too costly
  • Other employees’ working arrangements can’t be changed to accommodate the request
  • It’s impractical to change other employees’ working arrangements or hire new employees to accommodate the request
  • The request would result in a significant loss of productivity or have a significant negative impact on customer service.

Women are more entrepreneurial than men

This is not to say that gender inequality doesn’t figure in the underrepresentation of women in the workplace, because it does; certainly with respect to wage inequality. Although, to be fair, it’s not always men that create inhospitable working environments for women with kids. There’s often a lot of girl-on-girl crime going on here, especially when it comes to mums requesting for flexibility that isn’t also extended to women without kids.

Nevertheless, in the stuffy, old corporate world, usually controlled by men, biology means women nearly always start off on the backfoot. But it doesn’t have to continue to be the case, especially not today. With a society that’s never been more interconnected, thanks to changing technologies and greater access to high-speed internet, women have a greater opportunity to use their skills and talents to launch their own businesses, and to operate them from home.

Mia Freedman is probably Australia’s best example of female entrepreneurship. She’s the publisher of the Mamamia Women’s Network, this country’s fastest growing and most popular network of women’s websites. Freedman launched the company’s flagship website, Mamamia, in 2008 as a personal blog she updated from her kitchen bench – and sometimes her couch – after she left a career in women’s magazines; today, with iVillage and theglow.com.au, Mamamia now reaches 5 million unique readers each month.

But Freedman isn’t the only mumpreneur. There are scores and scores of women launching their own businesses. In the last five years, the rate of women starting businesses increased 7 percent, compared to 1.9 percent for men. In NSW alone, women make up one third of the state’s 650,000 small businesses, according to data from the NSW Department of Trade and Investment. And with the Government’s $20k immediate tax write-off for asset purchases, there really has never been a better time to start your own home-based business.

Are you the next mumpreneur?

start a bookkeeping business
Business Opportunities for Ordinary People

EzyLearn has a long, proud history of helping mums to reenter the workforce, and we’d like to continue that tradition by helping more mums to start their own home-based businesses. Whether you’d like to use your talent and expertise to start your own bookkeeping business or work as a freelance blogger, writing posts – just like this one – for other businesses, we can help.

We’ve recently created two new courses – one on content marketing and another on blogging for business – in addition to our other suite of training courses that includes our small business StartUp course as well as our flagship MYOB training courses, which can each provide you with the skills you need to start and operate your own home-based business as a remote or contract worker. We’ve also started the StartUp Academy with a number of business opportunities available to help self-motivated people to start their own businesses, across an array of industries and professions.

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Wot About Childminding and Flexible Workspace for Working Mums? WOTSO Workspaces, That’s Wot!

There is a co-working / shared / serviced office business with casual day care rates

Working mums can run a business from home and use Wotso to have meetins AND childcare by the hour - great newsIf you’re a mum looking to return to work and you live in Sydney, childcare costs are probably one of the biggest hurdles you’ll have to overcome – that is, in addition to flexible workplaces, transport, and affordability, of course! But it’s not just mums returning to work for an employer that have trouble accessing childcare, it’s also mums who work from home.

Being self-employed comes with abundant distractions as it is – being in close proximity to the fridge, the TV, an overflowing laundry basket – but with small children around competing for your attention all the time, it becomes even harder to get any work done.

Then there’s the issue of trying to make a business call without the other person hearing your kids in the background, or of finding childminding for a couple of hours while you have a business meeting. As difficult as it is for mothers to return to a structured work environment, it’s also equally difficult to work in an unstructured one. As it happens, this is an experience shared by many other women, particularly now that there are more women starting their own businesses after having children.

WOTSO, the co-workspace with a wabbit

With the startup culture in Australia thriving, co-workspaces have grown in popularity. Once the favourite haunt of hip, young, creatives in urban city centres, like Sydney’s Ultimo, Chippendale or Darlinghurst, co-workspaces soon began to expand into the suburbs – there are several located on Sydney’s Northern Beaches, while a few more have popped up in the western suburbs.

Among those workspaces, are WOTSO Workspaces, a group of flexible workspaces located throughout Sydney, Canberra and the Gold Coast.But it’s in their Neutral Bay workspace, located on Sydney’s North Shore, that WOTSO came up with a rather simple, yet ingenious, service to offer their tenants: a creche service they called WOTSO Wabbits.

The WOTSO Wabbits service came about after a couple of WOTSO employees became mums themselves and wanted to return to work, but couldn’t find any reliable childcare for the hours they needed it. And so the WOTSO Wabbits service was born, which began at the Neutral Bay site as a trial but was so popular that it’s now being rolled out to the group’s North Strathfield, Pyrmont and Gold Coast locations.

Childminding by the hour for working parents

For self-employed parents (or parents who telework), the biggest drawcard is that you only need to book and pay for the WOTSO Wabbits service as you need it. If you only need it for three hours, you don’t have to pay for a full day like you do at a childcare centre; you’re also not locked into childminding on any specific day or days each week. This detail shouldn’t be overlooked as being insignificant.

Most self-employed mums only work part time hours so they still have the time to be with their kids, and childcare can’t be claimed as a business expense. There seems little sense in paying for day-long childcare every week, when you only really need it for a few hours – or may only need it occasionally.

Besides, childcare is in short supply as it is. If there were more services available for parents who only need childminding for their children for a few hours, each week that would free up childcare for the parents who have full time jobs to go back to, but who are having difficulties accessing childcare when and where they need it.

Now’s the time to start a home-based business

start a bookkeeping business
Business Opportunities for Ordinary People

I know I’ve said this before, but I’m yet to find any evidence to the contrary: there has never been a better time to start your own business. With the number of government incentives currently available, the greater opportunities to work from home, and a general culture that’s more nurturing and conducive to entrepreneurship, there really aren’t any good reasons why, if you’ve got the talent, drive, and desire to start your own business, you shouldn’t be doing it now – unless, of course, you’d like to continue duking it out for a job in the ever-decreasing pool of permanent employment.

If you’d like to start your own home-based business, EzyLearn has recently started the StartUp Academy, which has a number of business opportunities, across an array of industries and professions, who can give you the training and coaching you need to make your business a success. Alternatively, to read more about starting a business, subscribe to our blog, or visit our website for a list of training courses that can help you with the various aspects of operating a small business.