Posted on December 13, 2016December 13, 2016 by Steve Slisar

Understanding Image and Photo Rights for Content Marketing

Knowing How to Make Your Blogs Puhretty, Like

blogging-content-marketing — *Blogging is the core component of content marketing.*

So you want to digitise your business? Until I’m blue in the face, I keep telling anyone in business that content marketing is one of the most important online Digital marketing activities for businesses in operation today — particularly those with a website. Successful content marketing is about creating original, high quality content that’s relevant to your “potential” customers. It also needs to be high quality in every way (relevancy is integral to quality) and this involves every aspect of the content you’re creating — copy, layout and design. This ain’t always easy!

I’ve mentioned this elsewhere on this blog before, but I stand by my geeky analogy that great content is like an equilateral triangle, in that all parts must be equal. Copy, layout and design are the three sides of your content, and if you prioritise one aspect over one of the others, your content will be unbalanced, just as your triangle would be.

Blogging: The Staple of Content Marketing

How best to content market to your audience? Well, I’d go so far as to say that you can’t have effective content marketing without maintaining a blog. Setting up a blog is actually pretty easy, especially if you use a content management system like WordPress for your website and blog. With WordPress the the layout is pretty much taken care of for you — just choose a theme and away you go.

Many businesses outsource copywriting to a contractor or freelancer, which in our view, is a wise move. Unless you’re a clear writer who can articulate your point accurately and economically (a good writer will know that I’m talking about word count), then you should outsource it. You also have to rather enjoy doing it and be fast at it — otherwise, despite your best intentions, little will ever get published.

A Word on Google Images

So, to design. In the case of blogging, you usually select an image to illustrate your blog posts, which brings us to the subject of this blog post: understanding image rights. Unless you intend to use your own photos and images that you’ve taken or created yourself (hands down, one of the best ways to drive search engine rankings and increase reader engagement, just sayin’) and therefore own the copyright to, then you need to understand image rights first.

As a general rule, never ever use Google Images to find an image for your blog. That’s not to say that Google Images isn’t a great starting off point if you’re creatively spent and in need of some inspiration. I frequently punch a few keywords or phrases into Google Images to see if the results turn up, and then go back to my image library, which categorises images in a more literal sense than Google Images does.

******** SPECIAL LAUNCH OFFER ********

UPDATE: WordPress Courses, Content Marketing Course, Social Media Marketing, Facebook Pages, Updating the Facebook Timeline, Facebook Advertising, Facebook Pixel and Remarketing, Google Analytics and our Digital Business Course are now ALL included in our Digital & Social Media Marketing Course! That’s 6 courses for a VERY LOW price. Check it out and see the prices on our Enrolment Page so you can get a solid start to your digital marketing in 2017.

We showcase what we did at EzyLearn in 2008 and what we did for Derek Farmer (Cammeray Real Estate Agent) in 2015 to get onto page 1 of Google and in front of his entire database every day on Facebook

******** OFFER PRICE IS FOR A LIMITED TIME ONLY ********

This has a lot to do with indexing and keyword usage; put simply, think of Google Images as your own personal brainstorming team. Traditionally, brainstorming has always worked best when there was more one person, but if you’re on your lonesome, then this is where Google Images comes in handy.

You punch in a few key phrases or concepts and you can see how other people have illustrated their websites and blogs, based on those same phrases.

What makes the images from Google Images dicey is that, as a search engine, it’s not beholden to the laws of copyright usage and image licensing; it’s up to you to do your due diligence and find out what the terms of the image’s license are.

Image (Copy)Rights

Generally speaking, to use an image that you haven’t created, you must track down the creator and ask for permission to use it. Obviously, this would be a lengthy and arduous process if you had to do this for every image you found on the internet, so, thankfully, there are plenty of ways to find images where the copyright holder has already released the image with a license that allows specific uses.

Using an image in a way that isn’t allowed under the terms of its license is still considered copyright infringement, so make sure you’re certain you understand each image’s license before you use it on your blog or website.

Most online image libraries offer images with license terms that deal with:

Type of use: Commercial or non-commercial use, with the first being any use of an image to sell or promote a product, service, or idea.
Attribution: Credit may need to be given to the original creator of the image and required format (e.g. a link) specified.
Modification: The image may have to be used unchanged, or you may allowed to modify it and create new images or materials from it.
Number of uses: Some licenses may restrict the number of times an image can be used.

What license is offered depends entirely on the copyright holder or the creator. Some image libraries require the copyright holder to sign over certain rights of use to their images, while others don’t, which means you need to be vigilant by checking the terms of use for each image you use.

Of course, one way to avoid having to deal with image rights is to take your own pictures. As I said earlier, this not only gives your content its own personalised stamp of authenticity, but it also helps drive search engine rankings and reader engagement. This is very important in content marketing.

If you’re not able to take your own pictures, for whatever reason, then using an online image library is the best way to ensure that your content is not only looking great and will engage your customers, but that you’re also not contravening any copyright or licensing terms.

To learn more about content marketing, subscribe to our blog or register your interest in our forthcoming content marketing training course. If you’re a bookkeeper looking to start out on your own, or start a small business, find out more about our bookkeepers’ directory, where we do the content marketing for you to help you find work.

Posted on December 8, 2016February 9, 2023 by Steve Slisar

Breaking Bad Content Marketing: The Correct Way to Use PowerPoint

I’d like your opinion!

I was reviewing some of the content we’ve created this year and I was actually astounded at the number of blogs we’d written that mention content marketing. Even so, when I mention content marketing to many business people, they’re still not really sure what I’m talking about. So I asked Angela in our office to put something together — just for fun. Better still, I recorded an audio commentary to go with it; I hope you find it of use.

All the content marketing talk

Want a recap of all the times I’ve written about content marketing? I did a whole lot of posts about real estate agents and how important content marketing is for them. Here are some of the blog headlines in our content marketing category:

Maybe I’m a bit more passionate about content marketing than I even realised (which is saying something!) Watch the video below and let me know your thoughts.

Video presentation with annotations and a call to action

Want to know more?

If you’re interest in learning about the contents of our Content Marketing, Facebook and Social Media course which is currently being uploaded to our LMS read about it here and follow the links to pre register for alerts. When we release it we’d have a great offer for early students. 🙂

Thought you may like to know that we are going to reveal everything we did for Derek Farmer’s real estate site for property sales in Cammeray – even Facebook advertising and re-targeting to stay front of mind with his client database.

Posted on December 7, 2016November 26, 2019 by Steve Slisar — 1 Comment

The New Year’s Approaching: Think About New Content Marketing for Your Business

The Value of Content Marketing

the-value-of-online-content-marketing — *Finding it hard to get started in content marketing? Register for our upcoming course.*

The beginning of a new year, which is typically the quietest as people take a while to adjust to the work and school routine, is when a lot of business owners spend time setting goals for the year ahead.

Just as individuals set their own personal new year’s resolutions, many business owners use January to set some new year’s resolutions for their business’s marketing activities.

Here are the Digital Marketing tasks that staff can do to bring more inquiries and more sales:

Business blogging vs paid Google Ads or Facebook Ads
Email Newsletters
Optimising images and photographs for SEO

Continue reading The New Year’s Approaching: Think About New Content Marketing for Your Business

Posted on December 22, 2015 by Steve Slisar

How hackers can destroy your Google content marketing efforts tonight

Content Marketing points to your website

Having your own website enables you to build a credible online profile (that lasts a long time) and the power to clearly understand visitor traffic analytics. This is important because your goal with a content marketing strategy is to provide useful information that your website visitors are looking for and just like real property there are risks that strangers want to get inside and cause damage.

Just like real property these risks are mitigated by good site management services and you can learn about some of the hacker risks below.

Anyone can attempt to hack your site

Hackers are found all over the world from developed countries to countries where their people earn less than a dollar per hour so in some circumstances the time it takes to hack a site is irrelevant and the rewards are significant. Those rewards can be for:

financial gain,
the challenge of it,
recognition, or even
out of boredom

This means that every business, regardless of size or industry, is susceptible to a hacker attack.

Hacker attack types

Remember that hackers can sometimes spend a lot of time planning an attack, but all you see are the end results over night so it is important to be vigilant at all times. Hackers can affect your business is different ways and there has been a lot of publicity about these attacks this year. These are some of the goals for hackers:

Stealing your customers’ data
Stealing your private business data (like internal communications)
Serving malicious software
Deleting or disabling your site
Gaining control of your website or computer
Directing traffic away from your website

How your website is vulnerable

Most websites of small businesses are managed using a content management system like WordPress, Joomla, Drupal etc and these systems have the capabilities of creating user accounts (including the administrator) and enabling users to create content like comments on blog posts. They also include the capability of using themes, plugins and other programs that connect to the main content marketing system and give it more functionality. It’s when these aspects of a small business website are not kept up to date, managed for hacker activity and originally configured to minimalise the chance of attack, that you can get unstuck.

Why to choose 123ezy for content marketing for real estate agent websites

We’re combining with content marketing writers and our team of experts to make content marketing available to individual real estate agents to help them build a profile and credibility online. I’ve been working with online services even before EzyLearn started teaching people about “how to send and receive an email” and “how to navigate around a website and use a search engine” at our Dee Why training centre since 1999 and I’m looking forward to helping other sales and marketing focussed people do the same.

We operate an online training business that relies on our websites being up and running ALL of the time – if there are issues we need to be able to redirect website visitors to an alternative site for continuity and we are constantly monitoring our website visitors, vulnerabilities and remedies.

Even with the latest themes and plugins and fancy graphics and animations, just having a website is not enough these days. Real estate agents (and most other professionals) need a system that collects prospect information AND sends automated marketing messages to them, while allowing them to opt out at any time and that is just the start of the content marketing we’re offering to real estate agents. Want to see our ARMS working? Register Here.

Posted on December 15, 2015January 13, 2016 by Steve Slisar — 2 Comments

Content Marketing for Real Estate Agents

Real Estate Agents Want to Get Discovered Online By Property Vendors Ready to Sell Their Property

If you are a regular reader of this blog, you’ll notice the slant towards accounting, bookkeeping and the frenzied competition between the software companies that provide software for this purpose. However, we also teach students how to use WordPress so they can take advantage of the massive benefits of content marketing.

We’ve also changed the layout of this blog using a responsive theme in WordPress. This enables the blog to be read easily no matter what device you are using (computer, tablet or phone), or at what orientation (portrait or landscape). I am also involved in an exciting new project that enables real estate agents to build credibility online using the tools we use at EzyLearn.

Real Estate Agent Websites

Real estate agents can build a credible online profile by creating a website and use content marketing to help people who are interested in selling their property and it might be a good time to do that in the heated Sydney and Melbourne property markets!

Derek Farmer is a successful real estate agent in Cammeray (in Sydney’s Lower North Shore) and he has created a series of educational videos that demystify the process of selling a property. His video topics include:

Tips for Buyers on Auction Day
Tips for Sellers on Auction Day
Nothing is Happening After Months on the Market
How to Handle an Offer
How to Handle Feedback
Commission – How Much Should You Pay
Preparation – How Much Should You Do
Marketing – How Much Should You Pay

What I love about this project is Derek is part of a new breed of real estate agent who is open and transparent with information and he has gone to the trouble of creating these videos because it also give him an opportunity to reveal himself to potential sellers. He’s effectively pitching himself to thousands of potential property sellers with information they’re looking for and he’s taking the opportunity to enable them to get to know him – electronically.

Content marketing involves video, images and text

Content marketing involves the use of relevant content that people find useful and if you do a good job at it potential customers will connect with you to learn more and stay connected until they are ready to use your services. If you’d like to learn more about the importance of having a website and keeping it updated regularly watch the video interview I had with Michael Griffiths, the referral marketing guru.

Good content marketing keeps people at your website longer and even takes them to other parts of your website and all of this visitor information is tracked by search engines like Google, who then improve your rankings in organic search results. It means that when you spend time and money on good content marketing you gradually build a credible online brand with a reputation that lasts a long time. It’s a long term strategy taken by committed people who want to be in business for the long term.

[button link=”http://derekfarmer.com.au/property-training-tips/derek-farmer-newsletter/training-video-gallery/” newwindow=”yes”] Take a Look at the Videos Now[/button]

Receive “Content Marketing for Real Estate Agents” Information Pack

If you want to learn more about our 123ezy service or share it with a real estate agent you know visit our Real Estate Agent Website page and learn more about the Automated Response Marketing System. There’s also an opportunity to work with us as a writer which you can learn about at the StartUp Academy.

Posted on October 29, 2015October 28, 2015 by Steve Slisar

How do you manage your online content marketing?

What’s all this about content marketing?

We’re busy developing a new content marketing course because as a form of online marketing, content marketing is finally starting to come into its own. Content marketing has actually been around for many years – it’s been known as custom publishing, branded content, branded journalism, and custom media – but as it became more popular, marketers began referring to it as content marketing to make it easier to for their clients to understand.

Content marketing is basically the process of creating valuable, informative content – blog posts, email newsletters, ebooks, etc – and sharing it online to help attract and retain customers. But because it requires a lot of content to be produced and regularly, many small businesses are outsourcing their content marketing needs.

Your content marketing needs to have a purpose

To make the most out your content marketing, you need to have goals and a strategy in place to achieve them so you’re not just wasting your time. This is the same as traditional marketing activities, which we cover in our Small Business Management Course. You also need to be able monitor how each piece of content is going at achieving those goals.

If you’re also hiring a content writer or strategist to help you with your content marketing, you also need a way to easily collaborate. Now, if only there was a way to monitor and analyse your content marketing AND schedule and set content marketing tasks for those people you’re working with…

A tool for schedule and managing content marketing

Well, as we’ve recently discovered, there is! It’s a cloud-based content marketing and editorial calendar called CoSchedule and it allows you to schedule and create content marketing tasks, assign those tasks to your team, create and publish blog posts, share links to content via social media, and monitor the success of your content and the social media platform all within the CoSchedule app.

It’s a very powerful, very useful tool for small businesses that work with a number of remote workers who are based around the country, as it allows complete collaboration with your team and also integrates seamlessly with WordPress. It also helps you to optimise your blog titles and your social media sharing to help drive your web traffic.

By providing you with detail stats – and also integrating with most web analytics software, including Google Analytics – you can see what content performs well and what doesn’t, so you can improve you content in the future.

You need to know your readers to succeed

Because content marketing is about creating engaging and interesting content, whether it’s blog posts or ebooks or something else, it’s vital that you know what content your customers like and what the don’t, so you can ensure you’re always keeping them engaged.

In a post I wrote about content marketing not so long ago, I mentioned how important it is to know and understand your reader, because that’s what’ll help you to engage and interest them with your content. If you have highly engaged people consuming your content, they’re more like to share it with their friends, family and other people in their social networks.

This helps to spread the word about your business, which will bring you more customers and make you more money. But better than that, it’ll also help you to see new opportunities and areas into which you can expand your business.

Content marketing can help expand your business too

We used the feedback we received from our content marketing activities when we decided to develop the Xero training courses and the currently in-development content marketing course; it also guided us in our decision to partner with National Bookkeeping who are taking on licensees and helping them to start their own bookkeeping business.

Yes, we got all that from content marketing! Because through our content marketing, we got to know you, our readers, and what you were interested in and that allowed us to look for the types of courses and business opportunities that would interest you. You can do the same for your business too.

Learn about content marketing from the experts

If you’d like to learn about content marketing, our new content marketing course is currently in development. We’re working with an Australian journalist, a successful small business owner, and a digital marketing specialist to create a relevant, easy-to-follow course that’ll guide you through the process step-by-step. In the meantime, you can subscribe to our blog to continue reading our posts, where we’ll keep you updated on how it’s progressing.

If you’re looking for the opportunity to start your own home-based bookkeeping business, we recommend you get in touch with National Bookkeeping, who is taking on licensees. We’ve made all of our courses available to them, which will include our content marketing course when it becomes available so their licensees can learn all about starting and operating their own bookkeeping business.

What about content marketing for real estate agents

We’ve recently become aware of the need for real estate agents to build their own personal profile and credibility online. Property vendors who want to sell their property are (like the rest of us) increasing looking online for selling agents who have good experience and great reputation to sell their properties at the highest possible price and as quickly as possible. Watch this space as we learn more.

Posted on May 11, 2015June 18, 2019 by Steve Slisar — 5 Comments

Content Marketing Gives You Organic Success on Google

When I started my blog more than 5 years ago, I felt a bit like a computer nerd. I mean, who wanted to read about how to do bookkeeping and accounting using MYOB?

Then cloud accounting became a thing and software once more became exciting.

MYOB vs Quickbooks vs Xero Training Courses — *Share price information for MYOB via Comsec*

Incidently, the big fight to become the most successful Cloud Accounting Software is now well underway with MYOB having just been relisted on the ASX and its share pricing diving very quickly.

They’re competing with Xero and we wrote about the fierce competition looming against MYOB in 2010 when Craig Winkler (the man who build MYOB into the success it become now being a significant shareholder in Xero).

What made bookkeeping exciting to so many more people?

Bookkeeping became exciting, in large part, because of the flexibility it offered busy people wanting more control over their working lives, and busy parents trying to juggle priorities.

We could create a content marketing strategy about how cloud accounting makes bookkeeping faster and easier for small business, while also making it possible for parents to work closer to home (or at the family home), performing bookkeeping tasks and avoiding traffic, congestion and time you never get back commuting.

I should also confess that, at the time, I didn’t realise how important AND time consuming content marketing would be. Every blog post takes at least an hour!

You may ask how what appears to be a relatively simple blog post can take that long? In reality, a well researched blog post, including topic research, finding images, finding the right page(s) to link to can take several hours and that’s what we’re going to share in our soon-to-be-launched Content Marketing Course & Services.

Why does it take so long to write a blog post?

content marketing training courses and services — *Content Marketing is worth the effort and now is the time.*

If it were the case of just writing some sentences, it wouldn’t take that long at all. But what’s the point of that?

I’m not going to insult people, particularly people who have proven that they take the time to read my blogs on a regular basis, with poor quality, rushed content.

Furthermore, everything I write relates to something else we do and it involves:

Carrying out research to back up what I write about (like the above information about MYOB shares and a previous blog about both MYOB and Xero getting smashed by a huge US based competitor)
Referencing our own landing pages for the services we provide, and
Linking to relevant blogs that I’ve written.

Getting found: Optimising your blog posts for Google

I haven’t even mentioned the time and effort in optimising each and EVERY blog post for the keywords that are important to us. That involves:

Tags
Keyword density
Relevant landing pages
Keywords in headings
Images

Outsourcing blog writing to the Philippines, India or the Ukraine?

Tempting isn’t it? The thought that you can get someone to write a great blog post for your business for $2-3 per hour!

I mean in one day you could get all your writing done and then just schedule the blog posts to be published in something like your WordPress Blog over the next month or two. But it’s not that easy it is?

We are in an age where just stringing some words and sentences together isn’t going to get any one to pay much attention, particularly if there is a hint of broken English or disconnect with the topic. And anyway, if you’re going to write content you need to be an expert don’t you? Who wants to read some words that have just been sprayed onto a page because they have relevant keywords?

Content Marketing Strategy — who is the reader?

Like many tasks involved in small business, the most important part of the work is creating the Content Marketing Strategy; the plan for:

Topics that will interest your readers and potential customers
The keywords to be used in those articles (blogs)
The landing pages that will convert potential customers into customers

Some of these components have nothing to do with the intended reader, but if your content marketing is going to be effective you’ll have to have a clear description of your reader in your head — I like to give them a name, imagine how many children they have, where they live, why they’re using my products/services, who their friends are, how they are going to talk about our company etc.

A wise old business owner I use to speak with regularly kept asking me the question, “Who is your customer, Steve?” This relates to everything. It relates to content marketing, but it also relates to when our courses are available, how we combine several features into one offer, how we try to do more for that market, like find other ways for them to benefit by using our service, hence National Bookkeeping!

What are you doing for your reader?

Most of our online training students use our services for MYOB Training Courses, Excel Training Courses, Xero Courses and Small Business Management Training.

For most people it’s because they’re looking for bookkeeping work or want to start a bookkeeping business. Finding out as much as possible about why our students do our courses enables us to develop products (and write content about) what they need.

Join our Bookkeeping Directory TODAY

We partner with a bookkeeping directory which is aimed at helping people (our students primarily) find bookkeeping work or start a bookkeeping business. It’s also a great way for small businesses to find bookkeepers who are close to them.

Find out how you can promote your bookkeeping services to a much wider circle of people by engaging in content marketing.
List yourself on National Bookkeeping

Posted on January 29, 2015January 29, 2015 by Steve Slisar

Who really cares about Sensis? Yellow Pages? Content Marketing shows you care

Yellow Pages vs Content Marketing?

A client of ours showed me an email that came from Sensis and it looked a little sad. It showed how many times an ad appeared and how many people clicked for more information. The saddest part is that this Billion dollar company is now just another online directory. It’s another example of how a traditional business, that hires professional and persistent sales people to sell high cost packages is dying an accelerating death. The other large one I recall was Encyclopaedia Britannica – remember those door to door salesmen who made a good income selling these for your children’s benefit? OK, now I’m assuming you’re over 45 😐

Why Content Marketing

We decided many years ago to go down the blogging route because it makes sense. These days the correct term for blogging for business is “Content Marketing” and it’s great because it’s a way of:

Constantly informing readers,
Demonstrating an active business and website
Informing website visitors about changes in the business,
sharing stories about how people use our services and
Making general announcements.

How Bad is the Yellow Pages Directory Going?

Telstra recently offloaded their majority ownership in the Yellow Pages business they branded as Sensis and in the fine print on page 15 (2013 year) and page 18 (2014 year) you can see that the revenue for this business declined by 11.7% and 22% respectively.

I remember when most local tradies (plumbers, electricians, chippies, builders etc) would spend tens of thousands of dollars per year to keep their position in the large display ads. I even remember the days of the golden phone that Yellow Pages use to make available to business to PROVE just how many phone calls would be coming in the door as a result of advertising with them. If anyone remembers the golden phone offer I’d love hear from you on our Facebook page..

Where do you spend your marketing money?

The idea for this blog post came as a result of being forwarded an email, but it ties in nicely with our Small Business and Startup Course which is now available at a hugely discounted price! Read on to see how we changed our pricing structure.

In this course we have two subjects which cover marketing for small business and we have some great interviews with Michael Locke who shares information about the 4P’s. Sensis would represent an excellent case study of where the marketing function may not have been submersed in the strategy business decision making to stem this significant change in their business model.

Small Business Management and StartUp Course

The recent change we made to this course was to separate the business coaching and assessment options and make them available separately. In this way the Small Business and StartUp course is much like our MYOB course where you can work through everything at your own pace and request support if you need it.

If you are interested in doing a number of different courses as well as the Small Business Management course you might want to enrol at the Australian Small Business website where you can choose our software courses at a discounted price (when combined with the small business management course). This way you’ll be able to use WordPress for your content marketing, MYOB or Xero for your accounts and Excel for any spreadsheet work.

References:

Telstra Annual Reports 2013, and 2014

PS. By the way, you can still get Britannica and online it’s just under $70 pa. You can also still buy the printed edition for under $700 and you can pay $2500 for a whopping collection of short stories, plays and poems..

Posted on April 19, 2022April 19, 2022 by Xero Training — 1 Comment

Intuit (QuickBooks) Buys Mailchimp! – Marketing Will Finally Speak to Accounts.

Intuit (the maker of QuickBooks, an online accounting software for small-businesses) has recently announced a new purchase that could see them breaking into the ERP world of business software. Mailchimp is now owned by Intuit!

Although they’re not huge in Australia, Intuit is trying to compete with the likes of Xero, whose add-on software integrations have extended its functionality and made Xero a powerful business administration system for Aussie small businesses.

Mailchimp is a marketing automation platform for small businesses and ecommerce, mainly focused on email marketing campaigns. I wrote a couple years ago about how digital marketing tasks seem to be creeping into the job descriptions for office support and admin staff.

Let’s have a look at what Intuit’s acquisition of the world’s largest marketing automation platform means:

Posted on June 23, 2020October 26, 2021 by Steve Slisar

Xero Accounting to Excel Spreadsheets to MailChimp & Email Marketing

Cash_flow_feature tool using advanced Xero training course including free career academy & available for $20 per week - Ezylearn

There’s new content in our Advanced Microsoft Excel Course about Excel Macros that automate the reformatting of database information, exported from Xero Accounting so it can easily be imported into MailChimp for email marketing.

If any of these words don’t make sense to you, you need to upskill to get up to speed because this terminology is becoming common in most workplaces.

Posted on February 7, 2020February 10, 2020 by Steve Slisar — 1 Comment

It’s official. Digital marketing now part of office administration job description

Electrical and air conditioning apprentice performs digital and social media marketing for central coast local firm using Instagram, Facebook and Google training courses

Scroll through the job ads on Seek for accounting and office admin jobs and you’ll see the usual skill requirements. MYOB skills, experience using xero and of course high level Microsoft Office and Excel spreadsheet skills.

I did a search before Christmas and one particular job ad stood out. A Sydney building company needed to fill a job for someone who recently left and it contained a list of digital marketing tasks in the job description!

These skills were a nice to have, not mandatory, but it confirmed something I knew was coming – digital marketing tasks performed by office admin staff!

EzyLearn Digital Marketing Affiliate Training Course & Membership

Become an online marketing affiliate for Xero Learn, MYOB Education and Quickbooks Professional online training courses - EzyLearn

Extend Your Online Course Access

Do you need another 12 months course access? Rather than enrol into your courses again and pay the extra courses fees you can now achieve this using an EzyLearn affiliate subscription – no matter how many courses you’ve enrolled into. EzyLearn online short courses can be completed within 2-3 weeks but many students use them as a resource after their course is completed. With the EzyLearn Affiliate Subscription you get continued access to every single course you’ve enrolled into since 2013 for one annual fee!

Becoming an EzyLearn affiliate is the cheapest way of extending your course access a further 12 months but you need to complete all assessments within 12 months to get your Certificate or a fee may apply. Software changes all the time now that it is created in a dynamic and fast changing development environment and that means that we need to keep maintaining and updating our training course content – you get access to those changes as an Affiliate.

Learn more about EzyLearn’s Updates and Additions Policy.

Get Ongoing Student Support

Xero, MYOB & Quickbooks Online are accounting programs in the cloud and because they are now based on a subscription model they are constantly updated and the updates are pushed out live. Not only do you receive ongoing online course access as an affiliate but you also receive ongoing knowledge support of the training materials and new content we create.

As a member you receive ongoing support from our team on all the course contents you’ve already enrolled into as long as you are a member.

Learn more about how Ezylearn courses work and how your learning is supported

Ask questions on topics that are NOT included in the courses

EzyLearn ANSWERS is a program we launched to help guide our training development based on the needs of our students. Student members use Ezylearn training courses for lots of different reasons, including:

employees to upskill and fill out gaps in their knowledge for their current jobs,
job seekers to increase their confidence to apply for and get jobs,
corporate managers to ensure their staff are using productive features of the software
business owners who want their staff to have a solid understanding of how to use their business software

Our courses are designed based on real world scenarios and the questions we receive via EzyLearn ANSWERS helps us constantly improve.

Learn more about EzyLearn ANSWERS

Earn a Second Passive Income

Love EzyLearn online training courses and fantastic student support and want to promote it to people you know (or even those you don’t)?

When you join the EzyLearn affiliate program you can earn an affiliate commission if someone follows your link and enrols into a course!

Affiliate marketing is used by massive online organisations like Amazon and some people even consider Xero’s sales model to be a form of affiliate marketing because bookkeepers and accountants can make a margin from the monthly subscription fees. You can now do this for training with EzyLearn if you want to.

As an EzyLearn affiliate you can earn a share of the income just by writing about our courses in social media and helping other people discover us and our courses.

Digital Marketing Training

Included in this program is training in beginner level skills about digital marketing. These skills can be applied to the business where you currently work as well as in operating your own online business. The main benefits to students is that you get to use digital marketing assets that are already being used effectively in the real world in your own digital marketing campaigns.

The knowledge, tools and digital assets available and included in this training program enable you to start and run your own online businesses without the headache and risk of huge upfront capital costs. Learn how to use Facebook, Linkedin and other social media platforms to share information about businesses you are passionate about and believe in and benefit financially when they enrol and go with your suggestions.

Start an Online Business Course

Starting a business is daunting for most people but having an online business where you can work from home is a dream. Having an online business can give you a huge amount of flexibility but also comes with the requirements to do the work required. There’s no such thing as a free lunch online training and tutoring businesses come with some unique benefits, including:

All courses and delivered and supported by a training company with over 20 years experience
All services are delivered online via the Internet (no fright issues)
You earn a commission of each sale and potential to follow a career path as a tutor
You can work from home and in your own hours.

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Posted on January 4, 2019January 4, 2019 by Steve Slisar

FREE Digital Marketing Seminar Presentation

Steve Slisar explains how EzyLearn holds onto page 1 of Google for free organic searches for Xero Courses, MYOB Courses, Excel Courses, QuickBooks Courses and more

Happy New Year and I hope you earn more in 2019

Setting goals is not just about earning more money but at this time of year many people spend their time thinking about how much they want to earn and what type of work they want to do.

Although earning money seems like a goal the real goals you should be setting are more practical and relate to what’s currently going on in your life. We’ve been working on some new initiatives and I hope you take advantage of them to have an extra source of income. Continue reading FREE Digital Marketing Seminar Presentation

Posted on April 18, 2018September 11, 2020 by Steve Slisar — 1 Comment

Is Xero’s Partner Program Really Affiliate Marketing?

What to know about partnering exclusively with Xero

XERO HAS BECOME ONE of the major accounting software players in Australia. Like the other two major cloud accounting programs, Xero offers a partner program (officially, the Xero Partner Program), in which bookkeepers and accountants “partner” with Xero to exclusively offer Xero-based bookkeeping and accounting services to clients. Continue reading Is Xero’s Partner Program Really Affiliate Marketing?

Posted on January 8, 2018February 27, 2023 by Steve Slisar

Sometimes “Real World” Marketing, Not Digital, is More Appropriate

IF YOU’RE A TRADIE, working as a plumber, builder or carpenter, handyman, gardener or electrician, then you probably already know that some of the best jobs come by referral.

Identify “real world” sales opportunities

During my recent renovation of an investment property in Newcastle, most of the good tradies would tell me, “Someone you’re working on a job with on Monday will ask you to do a job for them somewhere else on Friday, or a neighbour of a client will ask you to do some work for them.” I soon saw from other tradespeople how “work can come to you just because someone happens to be walking by while you’re on the job” — gardeners get a lot of work this way, for example.

The important thing in this scenario is to act efficiently in finding out what the potential client needs, finding out what else is important, and then selling them on your services. I recently had the pleasure of interviewing Kristine Seymour, an experienced sales person and business builder, for the Sales Training Course at the Australian Small Business Centre (ASBC). She spoke in detail about how to act when your future income depends on how well you can sell. This Sales Training Course is available on the EzyLearn LMS.

Posted on December 13, 2017February 27, 2023 by Steve Slisar

Is Your Day Rate a Marketing or Business Strategy?

I RECENTLY MET A PAINTER during a residential renovation I was involved with in Newcastle (an extremely valuable experience that will help us add to our property investment courses.)

We got talking about how he wins new clients and he said:

I advertise on social media that I’m available for $150 a day because no one can compete with it.

The price he chose is insanely cheap, and he knew other painters wouldn’t be able to compete with this as a day rate. However, there are downsides to this. Such a cheap day rate also means that he’ll be stretched financially and that he won’t be able to hire anyone else to do the work. He’ll need to be paid daily and likely can’t afford to provide any sort of credit (like 7 day terms etc).