Understanding Image and Photo Rights for Content Marketing

Knowing How to Make Your Blogs Puhretty, Like So you want to digitise your business? Until I’m blue in the face, I keep telling anyone in business that content marketing is one of the most important online Digital marketing activities for businesses in operation today — particularly those with a website. Successful content marketing is about … Continue reading Understanding Image and Photo Rights for Content Marketing

Breaking Bad Content Marketing: The Correct Way to Use PowerPoint

I’d like your opinion! I was reviewing some of the content we’ve created this year and I was actually astounded at the number of blogs we’d written that mention content marketing. Even so, when I mention content marketing to many business people, they’re still not really sure what I’m talking about. So I asked Angela in our office … Continue reading Breaking Bad Content Marketing: The Correct Way to Use PowerPoint

The New Year’s Approaching: Think About New Content Marketing for Your Business

The Value of Content Marketing in 2017 January, February and March of a new year, which is typically the quietest as people take a while to adjust to the work and school routine, is when a lot of businesses spend time setting goals for the year ahead. Just as individuals set their own personal new year’s … Continue reading The New Year’s Approaching: Think About New Content Marketing for Your Business

How hackers can destroy your Google content marketing efforts tonight

Content Marketing points to your website Having your own website enables you to build a credible online profile (that lasts a long time) and the power to clearly understand visitor traffic analytics. This is important because your goal with a content marketing strategy is to provide useful information that your website visitors are looking for and just … Continue reading How hackers can destroy your Google content marketing efforts tonight

Content Marketing for Real Estate Agents

Real Estate Agents Want to Get Discovered Online By Property Vendors Ready to Sell Their Property If you are a regular reader of this blog, you’ll notice the slant towards accounting, bookkeeping and the frenzied competition between the software companies that provide software for this purpose. However, we also teach students how to use WordPress … Continue reading Content Marketing for Real Estate Agents

How do you manage your online content marketing?

What’s all this about content marketing? We’re busy developing a new content marketing course because as a form of online marketing, content marketing is finally starting to come into its own. Content marketing has actually been around for many years – it’s been known as custom publishing, branded content, branded journalism, and custom media – … Continue reading How do you manage your online content marketing?

Content Marketing Gives You Organic Success on Google

When I started my blog more than 5 years ago, I felt a bit like a computer nerd. I mean, who wanted to read about how to do bookkeeping and accounting using MYOB? Then cloud accounting became a thing and software once more became exciting. Incidently, the big fight to become the most successful Cloud … Continue reading Content Marketing Gives You Organic Success on Google

Who really cares about Sensis? Yellow Pages? Content Marketing shows you care

Yellow Pages vs Content Marketing? A client of ours showed me an email that came from Sensis and it looked a little sad. It showed how many times an ad appeared and how many people clicked for more information. The saddest part is that this Billion dollar company is now just another online directory. It’s another … Continue reading Who really cares about Sensis? Yellow Pages? Content Marketing shows you care

FREE Digital Marketing Seminar Presentation

Happy New Year and I hope you earn more in 2019 Setting goals is not just about earning more money but at this time of year many people spend their time thinking about how much they want to earn and what type of work they want to do. Although earning money seems like a goal … Continue reading FREE Digital Marketing Seminar Presentation

Is Xero’s Partner Program Really Affiliate Marketing?

What to know about partnering exclusively with Xero XERO HAS BECOME ONE of the major accounting software players in Australia. Like the other two major cloud accounting programs, Xero offers a partner program (officially, the Xero Partner Program), in which bookkeepers and accountants “partner” with Xero to exclusively offer Xero-based bookkeeping and accounting services to … Continue reading Is Xero’s Partner Program Really Affiliate Marketing?

Sometimes “Real World” Marketing, Not Digital, is More Appropriate

IF YOU’RE A TRADIE, working as a plumber, builder or carpenter, handyman, gardener or electrician, then you probably already know that some of the best jobs come by referral. Identify “real world” marketing opportunities During my recent renovation of an investment property in Newcastle, most of the good tradies would tell me, “Someone you’re working … Continue reading Sometimes “Real World” Marketing, Not Digital, is More Appropriate

Is Your Day Rate a Marketing or Business Strategy?

I RECENTLY MET A PAINTER during a residential renovation I was involved with in Newcastle (an extremely valuable experience that will help us add to our property investment courses.) We got talking about how he wins new clients and he said: I advertise on social media that I’m available for $150 a day because no … Continue reading Is Your Day Rate a Marketing or Business Strategy?

Marketing for When Your Business Strategy Changes

Where lead generation services are useful CHANGING YOUR BUSINESS STRATEGY to include additional services will require an additional investment in marketing if you are to make this successful. In terms of simply paying money to advertise your additional services, as you’re probably already aware, advertising doesn’t always yield immediate results. Therefore you might consider spending money on … Continue reading Marketing for When Your Business Strategy Changes

Announcement: Social Media Marketing Course

Social Media Marketing Course for 2017 Digital marketing is one of those fine arts that sometimes takes many attempts to get right and I’m guilty of that myself. I wrote a couple blogs recently about content marketing because I spend a lot of my time creating and modifying strategies, optimising and planning the content that … Continue reading Announcement: Social Media Marketing Course

How Much Should You Pay for Bookkeeping Business Marketing

Bookkeeping business marketing includes price, packaging and the marketing message I had an opportunity to interview the man who managed the entire marketing program for Dyson when they came to Australia from the UK and helped Dyson become a phenomenal success and a leading brand in Australia. Michael Locke pointed out very clearly in that interview that product (and … Continue reading How Much Should You Pay for Bookkeeping Business Marketing

What is inbound marketing?

Will customers like you according to Google? Inbound marketing is the focus on creating quality content that attracts and draws people toward your company and product. In the last few years, it’s come to replace the outbound marketing methods of old, which involved buying ads and email lists and paying for leads, making it one … Continue reading What is inbound marketing?