Author: Steve Slisar

Steve Slisar has been training people how to use computers since 1994, opened a training centre in 1999 in Dee Why and by 2005 had 3 training centres and created over 35 individual courses that include Screen videos with audio commentary, training workbooks for those who prefer to read to learn, and exercise files that are used with the tasks in the workbooks so you get practical experience in the software you are trying to learn. Now the creator of 5 of the most popular online MYOB training courses in Australia.

Posted on July 28, 2015July 28, 2015 by Steve Slisar

SuperStream is good news for small businesses (and bookkeepers!)

What is SuperStream?

I recently wrote about SuperStream, the government reform introduced last year to improve the efficiency of the superannuation system, and which provides businesses with a set of standards to ensure super contributions are paid in a timely and consistent manner.

For small businesses, operating with nineteen or fewer employees, the ATO is encouraging them to take steps to become compliant with the new SuperStream measures, before the June 30 deadline in 2016, giving them twelve months to ensure compliance.

We’d heard grumbles from a few small business owners and bookkeepers who felt that SuperStream sounded like just another scheme they needed to become compliant with, which would ultimately end up creating more work for them, so we decided to speak to an expert to find out.

Why is SuperStream Good?

Xero and MYOB cloud accounting training courses Margaret Carey is a registered BAS agent, accounting software and cloud specialist, and owner of the accounting software consultancy firm Business EEz. She’s contributed to our blog in the past regarding She agreed to answer a couple of our questions about SuperStream and what it means for small businesses and bookkeepers alike.

EzyLearn: How does SuperStream change the way small businesses make super contributions for their employees?

Margaret Carey: There are two sides to making a superannuation payment, from the perspective of the employer; firstly, they have to tell the super fund which person they’re paying the money for and the period they’re paying it for, and they have to give that information to the super fund every single time for each of their employees. The second part of the process is actually transferring the money to the super fund. What SuperStream does is it streamlines that entire procedure into a one-step process – so the information has to be provided electronically and the payments paid that way too. SuperStream cuts down the time delay, it cuts down the potential for error, and it ensures the money arrives in the employee’s super fund much more promptly, as well as being fully traceable.

EL: So with SuperStream you can virtually go in and input all of the employee information and also make the payment at the exact same time, like shopping for something online, almost?

MC: Yeah it is, but this is where accounting software really helps people because it takes care of all that for you. All of the small business account software packages are now SuperStream compliant. Just as an example, with Xero, when you set your employees up in the system, you also put in their super fund details, and then when you do your payroll, there’s just a button that you push to create the super fund report, which goes straight off to the super fund and the money goes straight out of your bank account to the super fund; it’s just so straightforward, so much easier than anything else.

EL: Wow, so really SuperStream has made the super process much, much easier?

MC: It has. It really was an administrative nightmare. But I think a lot of people don’t appreciate [SuperStream] and they think, ‘Oh god, another thing I’ve got to comply with,’ but it makes their life so much easier, so I think lots of people are unnecessarily worried about it when, in fact, it makes life easier and automates things a lot more. A lot of people, anyway, without realising are already SuperStream compliant; it’s just now that they’re being told they absolutely have to be, but I think it’s a really good initiative.

EL: So the Australian Government has also set up a Superannuation Clearing House for small businesses, how does that work – do you still use your accounting software? How does that fit into the SuperStream picture?

MC: If someone is using an up-to-date accounting software – and all accounting software has to be compliant now – then they’re probably better off just doing it through their accounting software. Each accounting package has a clearing house linked into it – Xero, for instance, uses ClickSuper – so there’s no need to use Australian Government’s clearing house. But I’ve got other clients who aren’t up-to-date with their accounting software subscriptions or they’ve got old versions of MYOB and they haven’t got the SuperStream compliance function there, so they use the clearing house. But you would only use that now, in my mind, if you were not using any payroll accounting software. Mostly, I think people would or should be looking to use their accounting software because you haven’t got to do anything extra – it’s all there; press two buttons and it’s done.

EL: What else can you tell me about SuperStream that businesses or bookkeepers should be aware of that we haven’t already discussed?

MC: There is just one slight difficulty with self-managed super funds. Because you have to send everything electronically, self-managed super funds have to have some sort of messaging service. So let’s say I have a self-managed super fund and I’m an employee, then I would give my employer all my super fund details and I would have to get a messaging service so that they could put that into their records so a message would get sent to my self-managed super fund each time they make a contribution, so that’s a bit of an overhead for people with self-managed funds. But other than that, I support it. It’s a really great initiative.

We concur and recommend the main accounting software providers

SuperStream is a great initiative that helps streamline the superannuation process for business owners and bookkeepers, providing, of course, that you have a current subscription to an accounting package that has Australian operations, such as Xero, Reckon, MYOB, Quickbooks, and Saasu. Any overseas-only based accounting packages, like Zoho, won’t be compliant with SuperStream, just as they can’t cater for BAS either, so for businesses that need an accounting package with payroll capabilities, it’s best to shop local.

To ensure you’re SuperStream compliant, you need to set up the payroll component of your accounting software. Our MYOB and Xero training courses both cover payroll, which includes how to set up an employee and their super details. Visit our website for more information or enrol in a training course today.

Posted on July 15, 2015July 15, 2015 by Steve Slisar

Microsoft Excel Online Training Course Includes Beginners to Advanced with LIFETIME Access

9 Microsoft Excel Training Courses from Beginners to Advanced for One Price

Most students know about us because of our online MYOB Training Courses (5 courses for the price of 1) but we have a fantastic offer for Microsoft Excel Training Courses where we include every course from Excel Beginners, Excel Intermediate and Excel Advanced for one low price.

We create our own courses so we have the perfect combination of:

Training Videos (where we use the exercise included with the course to demonstrate how to use all the features of Microsoft Excel),
Training Workbooks (where we lay out the exercises in a step-by-step approach so you can practise every new skill at your own pace and in your own time – even without internet access),
Microsoft Excel Exercise files so you can open them and see exactly how each of the Excel features work in a real life scenario
Knowledge Review Tests to make sure you remember the most important aspects of each training course and can receive a certificate of completion (if you enrol for that option)
Microsoft Excel Training Course Certificate to demonstrate the completion of your course

Worksheets, Charts and Databases

Microsoft Excel 2007 Beginners training courses and certificate Our Microsoft Excel Training Courses will teach you about ALL of these uses for Microsoft Excel and provide you with dozens of files to learn, practise and even use in your own home or business.

[quote]Charts or Graphs are visual tools that can make mundane data interesting and useful to demonstrate patterns.[/quote]

Excel charts are based on data that is entered into a worksheet but can also be produced from more advanced tools like Pivot tables.

Charts are introduced in our Microsoft Excel Beginners Courses, along with worksheets and databases and it is covered in more detail in the Intermediate Microsoft Excel Training Courses AND in the Advanced Microsoft Excel Training Courses that include pivot tables.

[box type=”tick” size=”large” style=”rounded” border=”full”]We even include the example of how we used enrolment data from 2003-2004 to find out the best time of the day and day of the week to offer our class-based Microsoft Excel Training Courses when we had our Sydney Training Centre in Dee Why.[/box]

12 Months or Lifetime Course Access

One of the fantastic things about operating an online training business is we can give students as much access as they need even LIFETIME course access. We can do this because we use a LMS (Learning Management System) called Moodle that is used by well regarded universities around the world (as well as many more humble training organisations like ours.

When we operated a class-based training centre we offered students free repeats so they could refresh their Microsoft Excel skills if they didn’t use the software for a while after their course – now we can offer unlimited access to all courses for 12 months or LIFETIME access.

No Need to Choose Between Beginners Intermediate or Advanced Excel Courses – you get them all

A skills assessment is the normal procedure a HR manager puts their employees through to understand how much their staff know and where they need to improve. It’s also the assessment that students used to go through with us over the phone when they had to decide between the different skill levels of courses (Beginners, Intermediate or Advanced), but because we include EVERYTHING in our online course there is no need to perform a skills assessment.

You can bone up on any Excel basics, reinforce your existing skills and hone some new skills because all courses are included when you enrol into Microsoft Excel with EzyLearn!

Learn more about what is included in our Microsoft Excel Course Outline and see our Enrolment page for detailed pricing and course options.

[button link=”http://ezylearnonline.com.au/courses/microsoft-excel/”]Microsoft Excel Training Courses[/button] [button link=”http://ezylearnonline.com.au/enrol/” bg_color=”#038a20″]Enrolment Prices and Options[/button]

Posted on July 13, 2015 by Steve Slisar — 2 Comments

What is SuperStream?

Does SuperStream streamline superannuation payments?

If you’re a small business with nineteen or fewer employees, then come July 1 this year you’ll need to begin making superannuation contributions for your staff using SuperStream, the government reform introduced last year to improve the efficiency of Australia’s superannuation system.

The purpose of SuperStream is to ensure employer contributions are paid in a consistent and timely manner, while also setting a common standard for how super contributions should be managed, which had previously been lacking from legislation relating to superannuation contributions. Medium-large businesses with more than twenty employees have been able to use SuperStream since July 1 last year and have until June 30 this year to become compliant. From July 1 this year, small businesses with nineteen or fewer employees will until June 30 2016 to meet the SuperStream requirements for their business.

What’s the benefit to employers?

Prior to the reforms, there was no standard for making super contributions. This meant that employers could choose to make superannuation contributions as frequently or infrequently as they liked, providing they made them at some point over a the course of an employee’s employment with them. SuperStream now makes regular contributions mandatory and easy to comply with. Other benefits to employers include:

The opportunity to use a single channel when dealing with super funds, regardless of how many funds your employees contribute to
Reducing the time spent dealing with employee data issues and fund queries
Offering greater automation and reduced cost of processing contributions and payments
More timely flow of information and money in meeting your superannuation obligations.

What measures will businesses need to adopt to use SuperStream?

Businesses can use software that conforms to SuperStream requirements – MYOB released a software update for most of its products, which is SuperStream compliant, for instance – or a provider who can meet the SuperStream requirements on their behalf. The ATO recommends investigating the following options:

Upgrading payroll software
Using an outsourced payroll function or service provider
Using a commercial clearing house or the Small Business Superannuation Clearing House (for businesses with fewer than twenty employees).

We haven’t made any updates in our MYOB Training Payroll Course for this, but we’re keeping a watchful eye.

What if your business mainly uses contractors?

If you employ contractors to work for you, either on a one-off or ongoing basis, you will still need to make super contributions on their behalf, which means you’ll also need to make sure you’re compliant with the SuperStream requirements. You’ll need to make superannuation contributions to a contractor if they have a contract with your business where:

The contract is wholly for labour and skills
They perform the work personally
They are paid for the number of hours worked

In this case, they’re considered an employee for the purposes of the superannuation guarantee, so you’ll need to ensure you’re also compliant with SuperStream, even if that contractor has an ABN and invoices you.

You won’t have to pay the superannuation guarantee for a contractor if the person is hired to complete a specific task for which they are paid to complete only, and they are responsible for fixing any defects to the work.

If you hire contractors to provide mainly labour services on a regular basis, where they are paid for the time they spend working, rather than on a project basis, for the purpose of SuperStream, they will be counted as employees. If you have more than twenty contractors that fit this description, you need to ensure you’re compliant wit SuperStream by June 30 this year; if you’ve fewer than twenty, you have until June 30 2016 to become SuperStream compliant.

It’s a good idea to review the SuperStream section of the ATO’s website for more information on SuperStream or visit the section on contractors if you’re unsure whether you should be making super contribution on your contractor’s behalf.

Posted on June 25, 2015August 23, 2018 by Steve Slisar

Why Use a Bookkeeper?

Bookkeeping may be getting easier but do you really want to do it?

MYOB bookkeeper — You don’t need to be a BAS agent to be a successful and profitable bookkeeper.

EVEN WITH THE LATEST accounting programs, like Xero and MYOB Account Right Live making it easier for small business owners to manage their bookkeeping themselves, a bookkeeper is still an invaluable asset to any business. (It’s also the truth that, as much as companies like Xero tell you they make it a cinch to do your own bookkeeping, online account-keeping software programs are still complex and time-consuming to learn to use properly.)

We wrote a post recently about why contract bookkeeping is a good business venture for people looking to start a low-risk business.

Here we certainly addressed the reasons bookkeeping is a good professional pursuit, but now it’s time to look at the benefits hiring a bookkeeper has to a business owner.

A bookkeeper makes a good, legal sense

The most obvious benefit, of course, is that by having someone to take care of your bookkeeping it frees you up to concentrate on the aspect of your business that you’re best at. But aside from being a legal requirement for every business to keep accurate records, it also helps you to monitor how well your business is performing.

A bookkeeper will work on your bookkeeping every week or even a few times a week, depending on your business needs, enabling you to monitor your daily income and expenditure, and if your accounting software has bank feed enabled, you can monitor it in real-time, too. This is crucial for businesses with many expenses or running costs – businesses that purchase stock or employ staff, for instance – to be able to manage their cash flow.

Paying a bookkeeper can save you money

But having your bookkeeping kept up-to-date also has other benefits, particularly in relation to regulations such as when you need to register for GST, and so forth. Here are five more benefits to your business if you hire bookkeeper to look after your books:

Keeps your tax bill down: Businesses that don’t have someone taking care of their bookkeeping end up spend more with their tax accountant, so it’s really false economy if you think you’re saving money by going without a bookkeeper. It also potentially costs you money in other aspects of your business too, as you’ll find out.
Can manage invoicing: Sure, it’s super easy to invoice your customers and clients now that most good cloud-accounting programs have apps for smartphones and tablets, but there are still plenty of businesses that don’t use the accounting apps on their phones or tablets because of the complex nature of their business. A bookkeeper can take care of this.
To take care of your payroll: When you hire employees or sub-contractors, you’re entering a whole new realm of business. There are superannuation contributions, payroll tax, and a heap of other regulations that bookkeepers have to stay up on, but you don’t.
You’ll avoid ‘late’ penalties: The ATO takes late lodgments pretty seriously, and the penalty for the late lodgment of a BAS or tax return can be up to $850 for each late lodgment. If you’re consistently late lodging your BAS or tax returns, then a bookkeeper basically pays for itself, because unlike fines or penalties, which are not tax deductible, the services of a bookkeeper are.
Chasing unpaid invoices: The reality of running a business, unfortunately, is that a lot of people you’ll do work for won’t pay you on time. Chasing unpaid invoices is a delicate and time-consuming process, particularly when it starts to affect your cash flow and prevents you from taking on more work – buying stock or supplies, for example. It’s always a good idea to separate the face of business from debt collection. It helps keep the client relationship warm and fuzzy, while cash continues to come in the door.

Now that cloud-accounting programs have made it more possible for bookkeepers to work from home and contract their services to many different clients, making it easier and more affordable for small businesses to retain a bookkeeper.

— EzyLearn is Behind a New Bookkeeping Initiative —

find a local bookkeeper

EzyLearn now features the National Bookkeeping Directory, a service which connects businesses owners with bookkeepers, based on their business needs or location. If you’re looking for a qualified, local bookkeeper to manage your books, visit the National Bookkeeping website.

Alternatively, if you’re thinking of starting your own bookkeeping business, National Bookkeeping is looking for smart entrepreneurs to become licensees.

National Bookkeeping provides full access to the entire suite of EzyLearn training courses, including our MYOB training courses and Small Business Management Course, in addition to providing help getting business leads. For more information, visit the National Bookkeeping website or read the FAQs page.

Posted on June 18, 2015June 16, 2015 by Steve Slisar

Reduce your tax before June 30

Save your receipts: Tax time is coming (and so are weird tax deductions)!

keep receipts for tax deductions this financial year — from myob.com.au website

If you’ve been following our coverage of the Government’s recent budget measure that allows small businesses to write-off assets under $20,000 (rather than depreciating them over time), then you’re probably also aware that the tax breaks have already come into effect.

Some businesses have been upgrading company cars, technology, and office furniture, and so long as each purchase doesn’t exceed $20k, they’ll go towards reducing the business’s taxable income this financial year. But there are some other, more unusual, purchases businesses are also able to claim as tax deductions, according to a recent report in The Sydney Morning Herald.

Unusual Tax Deductions

Ping pong tables, Xboxes and cable TV subscriptions: As long as they’re used for employee entertainment – in other words, the ping-pong table or Xbox is located in the workplace and used by staff during their lunch breaks or other downtime – then they’re an allowable tax deduction.

Backyard studios: Many home-based workers are taking the opportunity to install prefabricated studios in their backyards to be used as their office or studio, so long as they don’t border on a granny flat with kitchens and bedrooms. Most prefab studios cost well under the $20,000 threshold, and make a nice change for home-based workers used to cramming themselves into a bedroom, office nook, or wherever there’s free bench space.

Artwork: You usually find that any art in a restaurant or café has been donated by a local gallery owner, or more commonly, rented from galleries specialising in corporate art rentals. For the next few years, however, businesses will have the opportunity to purchase their own artwork and claim it as a tax deduction.

Knives and pedicures: Perhaps two of the strangest tax deductions on the list. Knives can be claimed as a tax deduction, according to the smh, if the person was a professional knife swallower (or, I dunno, a chef?), while foot models could claim pedicures, and make-up is a tax deduction for make-up artists… of the dead. Of course, I’m willing to wager that make-up artists of living, breathing people can also claim the tools of their trade too.

There are only a couple more weeks left of June, so it’s a good time to make any asset purchases you may need for your business. Whether it’s a car, new computer, backyard studio, or art for the office, get in before June 30 and you’ll be able to claim it as a tax deduction on this year’s tax return.

To read more of our coverage about this year’s federal budget, particularly, our post on the proposed changes to childcare subsidies and how it may affect mums working from home, continue reading our blog.

Posted on June 17, 2015March 25, 2020 by Steve Slisar — 3 Comments

How much should a local bookkeeper charge?

What is a local bookkeeper worth?

I recently wrote a blog post about whether bookkeepers could also provide marketing services to their clients, which I also touched on in another recent post about starting a bookkeeping business and the need to be diverse in the services you offer as an independent contractor.

While brainstorming with Ray from the Startup Academy about the services bookkeeper charge and the rates they can earn we discovered that there is a huge variety of services that a bookkeeper can offer and as a result their rates differ. Continue reading How much should a local bookkeeper charge?

Posted on June 16, 2015May 29, 2018 by Steve Slisar — 6 Comments

Why Start a Bookkeeping Business?

Australia needs bookkeepers!

EVERY BUSINESS HAS A LEGAL requirement to file an annual tax return, and for some businesses, a quarterly or monthly business activity statement (BAS).

Accurate record keeping and data entry is a crucial component of filing both, and with the increasing number of start-ups and new small businesses in Australia, the demand for a good, reliable bookkeeper has been growing steadily.

People start their own businesses for a variety of reasons, but usually it’s because they need flexibility and want to do work that is rewarding.

For some people, starting their own business is the next natural step in their career – perhaps they’ve worked for many years as hairdresser in someone else’s salon; or worked for someone else as a chef or photographer or builder, and going out on their own just makes good career sense.

Bookkeeping: the low-risk, high reward business option

However, for many, the career path isn’t so clear, or they always may have seen themselves shackled to a job working for someone else. To them, starting a business always seemed like something that hinged on a really great idea or new invention, and in absence of either, it has remained out of their grasp.

But it’s not. Becoming a bookkeeper is an accessible, low-risk new business option for any self-motivated person with good computer skills. You don’t even have to love being a number cruncher to be a good bookkeeper, because most bookkeepers don’t do much number crunching these days anyway.

The multi-talented bookkeeper

With the rise of cloud-accounting software like Xero and MYOB Account Right Live, for which we offer online training courses in both platforms, most bookkeepers set up the bank feeds option for their clients, which automatically matches transactions in their bank account with the transactions in their accounting software. This eliminates much of the grunt work associated with the data entry aspect of bookkeeping, freeing the bookkeeper up to do other things for their clients (like BAS) or even pick up some extra clients.

Increasingly, though, and this is largely due to the number of new bookkeepers who don’t come from a finance or accounting background, many bookkeepers are diversifying in the services they offer by performing other functions within their clients’ businesses. This demand for multi-talented bookkeepers brings me back to what I was saying earlier in this post about the growing number of new small businesses.

With great demand, comes great opportunity

As more people start new businesses, which only looks set to increase over the next couple of years thanks to the many tax breaks included in this year’s federal budget, these businesses require more than a good, reliable bookkeeper; they also need web developers, content marketers, virtual assistants, operational managers, and the like.

Hiring several different contractors to manage each aspect of their business is not only costly – it’s also time consuming. Most business owners would rather hire just one or two contractors who have a broad base of skills – a bookkeeper with administration and operational experience or a content marketer with web design experience, for example.

Develop valuable business skills

A bookkeeper with business administration skills, which can be obtained by enrolling in our Small Business Management Course, is a valuable asset to any business — and it doesn’t mean you have to become a Jack (or Jill) of all trades.

EzyLearn is passionate about helping people start their own bookkeeping businesses, and to this end, we have worked to help develop National Bookkeeping, an Australia-wide network of Australian bookkeepers and registered BAS agents, which helps to match small businesses with a bookkeeping professional that meets their business needs. National Bookkeeping is now looking to expand its network by licensing its business to people who would like to start a bookkeeping business.

Becoming a National Bookkeeping Licensee

Ever since we started delivering our MYOB training courses online, and watched as other tools like Dropbox and WordPress and the many Google apps made it easier and easier for people work entirely from their home office, we’ve wanted to help people to start their own home-based bookkeeping business.

Finally that dream of ours has been realised with our partnership with National Bookkeeping. As part of the National Bookkeeping partnership, we’re offering our Microsoft Word, Microsoft Excel, MYOB and Xero Training Courses to National Bookkeeping licensees.

The reason for this is that we believe that continued learning and professional development is crucial for every business owner, especially if they want to stay ahead of trends and new developments in their industry and if you’re interested in becoming an independent contractor running a bookkeeping business from home then these software programs are essential.

Stay ahead of industry trends

Keeping up with industry developments is something we do as a matter of priority at EzyLearn because we want to be able to provide training courses that are relevant to the latest trends, which is why we’re busy working with some of the top digital marketers and strategists to develop our Content Marketing course.

When you become a National Bookkeeping licensee, you’ll have access to this Content Marketing training course as part of the small business marketing course which is available as an optional extra. This will help you market your services more effectively.

*******

If you would like to learn more about National Bookkeeping or becoming a licensee, visit the National Bookkeeping website or register your interest online. For more information on starting a bookkeeping business, continue reading our blog, which we constantly update with news and advice on starting a business.

Posted on June 9, 2015June 9, 2015 by Steve Slisar — 4 Comments

An Aussie Dies In Accounting Wars

R.I.P. Reach Accounting

A member of our team was recently asked to recommend a few low-cost, cloud-based invoicing programs to a friend. He’d recently started his own business and for the last few months had been using Excel to create and send invoices to his clients.

[quote]Surprisingly, Microsoft Excel is still a very popular way to create and send invoices for many small business owners,[/quote]

but since Xero and other cloud-accounting programs appeared on the scene, I didn’t think many people still used Excel for invoicing.

This person was using Microsoft Excel because, while he found Xero impressive, the majority of its functions would go unused, so he couldn’t justify the price tag. He was just after something that would allow him to create invoices, estimates and input his expenses. We’ve mentioned three low-cost options in this blog: Quickbooks, Zoho, and Reach Accounting, the latter of which I championed due to it being Australian-owned. EzyLearn developed a course for Reach Accounting and we were the official training provider but sadly they recently shut down their services.

Reach Accounting was officially shut down at the end of April of this year as it’s parent company Net Registry pushes further into the online marketing space to position itself as a one-stop small business start-up shop.

Google reveals Reach Accounting is shutting down

Google Reveals Reach Accounting is shutting down

With Net Registry, you can register a domain name, build a website, and market your business; cloud-accounting seemed, like a logical extension of their offering, and they marketed it heavily to small business owners – sole traders, in particular.

Then, in March, Reach Accounting notified users by email that, effective April 30 of this year (2015), Reach Accounting was closing. And without any fanfare, it did just that and quietly disappeared. There’s no longer any trace of it at the Reach Accounting domain name, and no reason given for its departure from the online accounting space that it so actively pursued not so long ago, but there is still a hint of life on the NetRegistry website – at the time of writing they were still showing the service at their main website: http://www.netregistry.com.au/resources/reach-accounting/

Reach Accounting’s life was a short one. Net Registry acquired a 50 percent stake in the Aussie start-up in 2011, and immediately began offering the software to its existing customers for free. Anyone else looking for a cheap accounting package would pay $14.95 a month.

Can you be too cheap to survive or is there more to it?

In 2011 $14.95 per month was cheap for accounting software – it’s nearest serious competitor at the time was Xero at around $50 a month, and Zoho, which was, and still, is an American-based company with no local operations. Then came the Aussie offerings, Saasu and Reckon, as well as the re-entry of the US-based Quickbooks. The marketplace was suddenly very crowded.

In 2014 Melbourne IT acquired Net Registry for a cool $50M. The acquisition came off the back of some upheaval at Melbourne IT, whose long-time CEO had left the previous December while it struggled to compete in the cloud-computing space; in March the previous year, Melbourne IT had sold off it’s highly lucrative digital marketing unit to a US-based company for $152m, which was nearly equal to the company’s entire market capitalisation at the time.

Perhaps, then, when faced with stiff competition from other local and overseas cloud-accounting services, under the direction of Melbourne IT, the newly realigned Net Registry saw no commercial value in continue its accounting service. If we hear any news for Reach Accounting users we’ll pass it on.

Does this teach you a lesson in your own business?

The skills taught in the Small Business Startup and Admin course have a foundation in researching the:

Need for your services,
Product and service offering, and
Pricing structures

Once you master these skills you should be honing them all the time to understand what you need to do to remain relevant in the market place for your services.

[quote]If you operate a bookkeeping business for example it is a very good idea to learn how to use Xero Accounting software now because more and more small businesses are using it and want someone to do their books for them.[/quote]

We offer all of our Xero Training Courses for one low price (and 12 months access).

Is MYOB the future of cloud accounting?

I’ve written before about how MYOB could get SMASHED by it’s VERY large US Competitor, but MYOB could still be the future of cloud accounting. New players could spell the end of the long-established MYOB or possibly even Xero, but maybe the biggest thing MYOB has up its sleeve is its long, rich history. As far as market share goes, MYOB still occupies the majority of it and, while it may appear slow at adopting new features, you can at least count on it being around in the near future.

That’s why our MYOB training courses have always been, and remain to be, the most popular out of our entire suite of training courses because, despite the grumblings of many small business owners, MYOB is still a major player in the accounting software space. As for our friend, he ended up choosing Zoho for his invoicing needs. He was sold on its ease-of-use, powerful smartphone and tablet app, and its easy-to-decipher pricing plan.

Long live Reach, the Aussie accounting software that could(‘nt)!

Posted on May 20, 2015May 12, 2023 by Steve Slisar — 4 Comments

Can a Bookkeeper Give Online Marketing Advice??

Outsourced Online Content Marketing and Bookkeeping

What is Content Marketing and Does it Work?

Measurement of success of content marketing campaign

I recently wrote about content marketing and how we have used it for years to ensure our MYOB and Excel Courses appear in Google’s organic search results. I touched on the topic of “who is your audience”, why it’s important and how it may affect your writing style – in reality you just need to write like you are sending an email to a friend, don’t you think – but one of the most important things is to measure the results of your work.

We started using WordPress as our website development platform because it’s relatively easy to use, but mainly because millions of people use it around the world and there are LOT’s of great tools within the platform. These tools are called plugins and they enable any business owner to take control of their website and improve it bit by bit every week or month.

WordPress is like the Microsoft Word of content management systems (CMS) and enables all of the functionality that most people want to see in a professional website, including the capability of enabling a mobile friendly site (important with the new changes in Google for mobile optimised websites).

If you are starting a content marketing strategy I recommend you work at your website every week or two, writing great new content that is relevant to your customers and prospects.

The above chart demonstrates the success we had helping one company improve their organic rankings (in a pretty competitive market). All they did is kept adding relevant text and images to their website that helps website visitors find them and answer their questions.

Want To Learn How To Do This?

Can anyone do this? Yes they can. Like most things there is a formula to success and it takes constant work and regular improvement. I’ve teamed up with a content writer and a digital strategist (could you imagine seeing that job description even 15 years ago?!), to create a course designed to help you learn how to plan and execute a content marketing strategy.

Can a Bookkeeper Do Content Marketing?

I was speaking with Ray from the Startup Academy and we were talking about what makes a good bookkeeper. He mentioned a conversation he had with an experienced bookkeeper he knows who has been bookkeeping for quite a few years and she mentioned that her focus is changing, that she is now starting to spend time on all sorts of aspects of the finance and administration of the businesses she works for. Because of her knowledge and experience she is able to take over many of the other “operational and administration” aspects of her clients businesses and as a result she can:

Do more work for fewer clients (easier to manage, yet still spreads her risk between several clients)
Perform more varied tasks for her small business clients
Earn a higher rate of pay

Can a Bookkeeper Become a Small Business Manager?

Have you read about our relatively new initiative to help people start their own bookkeeping business? One of the training courses we include is the small business management course and we’ve included it because it helps you clearly define the operational aspects of your business plan. Things like

how many customers do you want,
how much do you want to charge,
what type of work do you want to do etc.

Although there are fairly standard rates that bookkeeper charge for bookkeeping work, these rates can increase if your skill base is broader and you can become more valuable to your clients.

I read a recent article in the Sydney Morning Herald (from Feb 27, 2015, by Alexandra Cain) where she talks about the number of bookkeepers there are in Australia (estimated to be 250,000) compared to the number of bookkeepers who are registered with the Tax Practitioners Board as How to become a Registered BAS Agent (12,000). Alexandra introduces the topic of what type of work bookkeepers do and it’s highly practical for them to venture into many other parts of the business.

Every Course To Be Included in National Bookkeeping Package

Start a bookkeeping business not a franchise

This is the news that I have been waiting to announce – that we will be including ALL of our courses and any future courses to people who join our new bookkeeping business opportunity, National Bookkeeping. New members will receive thousands of dollars worth of training courses in EVERY course we have so they’ll have knowledge (and access to a knowledge base) about

Marketing,
Website design, Blogging and Internet Marketing
Content marketing, plus using Microsoft Office Applications like,
Microsoft Word, Excel, PowerPoint etc

We have courses on using help desk software like ZenDesk (that we use), Dropbox and stacks of other short online courses, PLUS we’ll be creating new ones during the year (and the next and the next) that National Bookkeeping Licensee will have access to.

If you are interested in exploring this opportunity further, feel free to go through the Bookkeeping Business Opportunity FAQ’s or make contact with us for more information.

Posted on May 11, 2015June 18, 2019 by Steve Slisar — 5 Comments

Content Marketing Gives You Organic Success on Google

When I started my blog more than 5 years ago, I felt a bit like a computer nerd. I mean, who wanted to read about how to do bookkeeping and accounting using MYOB?

Then cloud accounting became a thing and software once more became exciting.

MYOB vs Quickbooks vs Xero Training Courses — *Share price information for MYOB via Comsec*

Incidently, the big fight to become the most successful Cloud Accounting Software is now well underway with MYOB having just been relisted on the ASX and its share pricing diving very quickly.

They’re competing with Xero and we wrote about the fierce competition looming against MYOB in 2010 when Craig Winkler (the man who build MYOB into the success it become now being a significant shareholder in Xero).

What made bookkeeping exciting to so many more people?

Bookkeeping became exciting, in large part, because of the flexibility it offered busy people wanting more control over their working lives, and busy parents trying to juggle priorities.

We could create a content marketing strategy about how cloud accounting makes bookkeeping faster and easier for small business, while also making it possible for parents to work closer to home (or at the family home), performing bookkeeping tasks and avoiding traffic, congestion and time you never get back commuting.

I should also confess that, at the time, I didn’t realise how important AND time consuming content marketing would be. Every blog post takes at least an hour!

You may ask how what appears to be a relatively simple blog post can take that long? In reality, a well researched blog post, including topic research, finding images, finding the right page(s) to link to can take several hours and that’s what we’re going to share in our soon-to-be-launched Content Marketing Course & Services.

Why does it take so long to write a blog post?

content marketing training courses and services — *Content Marketing is worth the effort and now is the time.*

If it were the case of just writing some sentences, it wouldn’t take that long at all. But what’s the point of that?

I’m not going to insult people, particularly people who have proven that they take the time to read my blogs on a regular basis, with poor quality, rushed content.

Furthermore, everything I write relates to something else we do and it involves:

Carrying out research to back up what I write about (like the above information about MYOB shares and a previous blog about both MYOB and Xero getting smashed by a huge US based competitor)
Referencing our own landing pages for the services we provide, and
Linking to relevant blogs that I’ve written.

Getting found: Optimising your blog posts for Google

I haven’t even mentioned the time and effort in optimising each and EVERY blog post for the keywords that are important to us. That involves:

Tags
Keyword density
Relevant landing pages
Keywords in headings
Images

Outsourcing blog writing to the Philippines, India or the Ukraine?

Tempting isn’t it? The thought that you can get someone to write a great blog post for your business for $2-3 per hour!

I mean in one day you could get all your writing done and then just schedule the blog posts to be published in something like your WordPress Blog over the next month or two. But it’s not that easy it is?

We are in an age where just stringing some words and sentences together isn’t going to get any one to pay much attention, particularly if there is a hint of broken English or disconnect with the topic. And anyway, if you’re going to write content you need to be an expert don’t you? Who wants to read some words that have just been sprayed onto a page because they have relevant keywords?

Content Marketing Strategy — who is the reader?

Like many tasks involved in small business, the most important part of the work is creating the Content Marketing Strategy; the plan for:

Topics that will interest your readers and potential customers
The keywords to be used in those articles (blogs)
The landing pages that will convert potential customers into customers

Some of these components have nothing to do with the intended reader, but if your content marketing is going to be effective you’ll have to have a clear description of your reader in your head — I like to give them a name, imagine how many children they have, where they live, why they’re using my products/services, who their friends are, how they are going to talk about our company etc.

A wise old business owner I use to speak with regularly kept asking me the question, “Who is your customer, Steve?” This relates to everything. It relates to content marketing, but it also relates to when our courses are available, how we combine several features into one offer, how we try to do more for that market, like find other ways for them to benefit by using our service, hence National Bookkeeping!

What are you doing for your reader?

Most of our online training students use our services for MYOB Training Courses, Excel Training Courses, Xero Courses and Small Business Management Training.

For most people it’s because they’re looking for bookkeeping work or want to start a bookkeeping business. Finding out as much as possible about why our students do our courses enables us to develop products (and write content about) what they need.

Join our Bookkeeping Directory TODAY

We partner with a bookkeeping directory which is aimed at helping people (our students primarily) find bookkeeping work or start a bookkeeping business. It’s also a great way for small businesses to find bookkeepers who are close to them.

Find out how you can promote your bookkeeping services to a much wider circle of people by engaging in content marketing.
List yourself on National Bookkeeping

Posted on March 30, 2015March 30, 2015 by Steve Slisar — 2 Comments

MYOB Accounting – Fighting to Stay In Control?

Is MYOB Just Another Program In Your Control Panel?

I was cleaning up my computer this morning and went to my Microsoft Windows Control Panel to discover MYOB Accounting Software sitting in the program list. I was removing any programs that I may have installed to test or get to know with a goal of REMOVING all that I didn’t need, when I saw MYOB software in the list.

I didn’t see WordPress and I didn’t see Commonwealth Bank Internet Banking in the list and at that moment I felt a little sad, realising that if I changed computers that I would need to go through the program installation process with my accounting software AND that EVERY person who needed to access our bookkeeping software would have to go through the same process.

Cloud Software Doesn’t Need to be Installed On Your Computer

I’m used to going to websites, logging in to do my work and then logging out at the end. Yes, with some I have to change the password regularly and others there is 2 level authentication using a mobile phone number as well, but the great thing about these “cloud-based” services is that I don’t even need my own computer! I can log in using an iPad, laptop or even my smart phone.

Cloud accounting should be like Xero and Quickbooks online With services like Google Apps, we can run our entire company “server” in the cloud and have experts make sure it is up and running all the time for the cost of less than $100 per month, compared to several thousand dollars to buy the hardware (and have the floor space, data, power and air conditioning) , thousands of dollars in software licences and then having to hire an expert IT service person to manage it all for thousands of dollars per year – particularly if something goes wrong.

I’ve always wondered why MYOB didn’t focus all of their efforts on building a fully featured accounting program for the cloud only and wrote about how it seems like MYOB is computer based accounting program with the functionality of Dropbox. Some people think it’s more secure or safe to keep your accounting information local, but I’m not convinced.

How does MYOB compare to Xero and Quickbooks Online

I recently wrote about Ken from Love My Home Theatre and why he loves Xero Accounting Software (not Zero) and also about how the new market for cloud accounting software is not only introducing new competitors like Xero, but also enabling MASSIVE competitors like QUICKBOOKS back into the Australian market for accounting software once again.

If you are a regular reader you’d also know that we’ve had Xero Training Courses for quite a while now and that our focus is to help people looking for bookkeeping work AND small business owners learn bookkeeping software to help them run their business more efficiently and be compliant with the ATO.

The most impressive features of Xero Accounting Software are:

Xero can be accessed from anywhere at any time
Xero can accommodate multiple users (accountant, bookkeeper, business owner) no matter where they are located (which is great for virtual assistants doing bookkeeping from their own home)
Xero integrates with other cloud software programs (watch the video interview about Xero accounting with a small business that love it)

The best thing about cloud based software services (apart from having experts making sure it is always up and running) is that when new features are built they are available to you immediately. Xero recently announced the capability to create quotes and manage inventory which brings it even closer “feature wise” with MYOB and although I haven’t had a chance to see it in action, Margaret Carey (who contributed to our XERO vs MYOB feature comparison) notes that:

[quote]Any business that requires more than basic tracking will need to continue to look at the add on solutions such as Unleashed or Dear but it is a promising start.[/quote]

Xero is Definitely Becoming More Popular

Whether Xero has just done some great marketing this year, or that people genuinely want the benefits of a cloud-based accounting program, we are experiencing increased enrolments into our Xero Training Courses.

It could also be because all of our Xero courses are included for the one low price – we don’t sell them separately AND we include new content during a students membership period.

We use all of the major cloud-based accounting programs and I can say personally that I like what I have seen with Xero and Quickbooks Online. The fact that you don’t have to go through that labourious process of downloading, installing and registering your software (for each user) is a great bonus, but the fact that you can use these programs from any computer is even better.

Stay Tuned for QuickBooks Online Training Courses

This year will become a very interesting year as online accounting software companies fight for your business as well as loyalty from bookkeepers and accountants. I can reveal that we have started writing the content for our soon to be launched Quickbooks Training Courses! Jacci, our Register BAS Agent is working to replicate the small business accounting processes we use in our MYOB and Xero courses to teach students how to manage business accounts using Quickbooks Online.

If you want to receive updates and launch information about this course please visit our Quickbooks Online Training Course page.

Is there a wave of innovation in online accounting from Canada?

Wave accounting has 1 million users and is free_free Would you like to hear about MORE innovation in accounting? Want to learn about a cloud-based accounting program that boasts more than twice as many users as Xero?

I was speaking with an insurance agent who is contributing to the risk management components of our Small Business Management course and he was telling me about this great accounting software that is completely free unless you use their merchant services and/or payroll. I haven’t confirmed any of these features of the software, but a quick visit to their website shows an interface that looks very much like Quickbooks Online with the navigation panel on the left of the screen.

My insurance agent friend Ruben is sharing information with us about how Workcover works for small business owners as well as public and product liability. He’ll also share with us how these relate to contractors who might work for you and go to perform work at a customers site.

If you decide you’d like to take a look at Wave Accounting or you are already a customer of this accounting program please share your opinions with us at our Facebook page.

Posted on February 22, 2015 by Steve Slisar

Beginners to Advanced Microsoft Excel Course for $197 inc Exercise Files

$197 Beginners to Advanced Microsoft Excel Course includes Exercise Files

One of the best ways of learning how to use a program is to use that program during your training. Some people can sit with programs like Microsoft Excel and learn by trying something out and making mistakes and then trying again.

[box type=”tick”]We’ve discovered that Microsoft Excel course students want to work with real world files in a logical step-by-step method that uses the exercise files for the basic skills and then keep using that file for the more advanced skills.[/box]

By the end you’ll have a powerful Microsoft Excel spreadsheet using advanced skills and because you learnt in a logical and methodical way, using gradually more complicated tools, you’ll have learnt most of the Microsoft Excel skills you’ve wanted and won’t even notice the time go by.

Real World Use of Microsoft Excel Spreadsheets

The main uses for Microsoft Excel are as a:

Worksheet that enables you to lay out information in a logical fashion and then perform calculations with that data
Database that lists all of the information in a tabular format that can then be filtered and manipulated into a format that can be used in mail merges etc, and
Charts and graphs that visually present the information in a worksheet or table so that we humans can make sense of the information

Here are some of the ways that we use Microsoft Excel for our training business.

Present information for use in newspaper ads

In Microsoft Excel Course 303 we look at formulas and formatting and one exercise file we share with students and an example of what’s possible using Excel is the artwork we created for the newspaper ads for our courses at our training centres in Sydney. The table structure of Excel enables us to lay the information out precisely and if we need to change the dates

What costs us the most money

Yes, you can see the costs of running a business in a simple table, but when you put it in a chart you can visually see the differences in costs and in our 305 course on charting we’ll show you how to create the various different types of pie, line and bar charts as well as many other types. You’ll learn how to format the charts to make certain areas stand out and you’ll learn how to demonstrate trends.

Budgets and forecasting

It’s great when you have historical information to work with because you can spend a lot of time working out percentages, margins, budgets etc to try to figure out how you will go in the future. We include many exercise files in Microsoft Excel Course 306, including files to help you:

Maintain a household (or business budget)
Calculate sales margins and commissions for sales people (we have several different versions of this file to demonstrate how the file should look at the various stages of creating it).
Create a price list (including all wholesale product costings – that will be hidden from view)

Making the right decisions

When we operated our training centres in Sydney we spent a lot of our time scheduling courses. We had to allocate training rooms, roster on our great trainers, print training materials and we needed to know when people where coming to courses. We discovered that most people who wanted to learn Microsoft Excel did a night class. We had these variables to work with:

The courses
What days people had come to these courses in the past
The time of the day that students had enrolled into these courses: morning, midday, evening or weekend.
Different training methods (class-based and Flexible Learning)

By discovering the best days and times that students had enrolled into courses from the past we were able to better schedule our courses to get the most students. It means we didn’t need to cancel courses.

See the contents of Microsoft Excel Course 308 for more information.

Figure out how to make more profit

In a business you can build a bigger business and make more profit by

increasing sales,
cutting costs,
focussing on your most profitable customers,
focussing on your most profitable products,
decreasing the time it takes to get your money (cash sale or terms).

Using Goal Seek in Microsoft Excel we discovered something that’ll help all independent contractors run a better more profitable business.

Posted on February 6, 2015February 20, 2019 by Steve Slisar

5 x MYOB Training Courses and 12 Months Access

MYOB Courses

Because it’s the beginning of the year we are receiving a lot of calls from students who are looking to do an MYOB Course so we are thrilled to confirm that we offer access to ALL of our MYOB Courses for one low price and 12 months course access.

When we say ALL, we mean

MYOB Setup Course and MYOB Daily Transactions Courses
All versions we have (both version 19.5 and earlier as well as 2018 and later),
MYOB Bank Reconciliation Course,
GST, Reporting and BAS and
MYOB Advanced Payroll Administration Course.

Why All MYOB Courses for One Price?

You can follow our journey from operating training centres in Sydney’s Dee Why, to the decision to go 100% online at the About EzyLearn page on our website, but I’ll sum it up in 1 paragraph here:

We can guarantee consistent course content to every student, with MYOB Course content developed over 15 years in teaching people how to use MYOB and from some of the best MYOB Trainers in Australia. By creating our own MYOB courses and updating them we are able to focus on the content of our courses as well as the systems to support it online rather than paying for office rent, computers and software licences, trainers and advertising.

MYOB Course Options

The only decision you need to make is whether you want an MYOB certificate and 12 months or lifetime course access. Remember that unlike some MYOB course providers our students can move freely from one course to the next as they please and use the course as a resource while at their new job or operating their own bookkeeping business.

MYOB Videos, Training Workbooks and Knowledge Reviews

With a 100% focus on MYOB Course content we create every form of training material for MYOB accounting software: Videos, Workbooks (with step-by-step exercises) and Knowledge Reviews that test your skills. You can watch a video and try to replicate it with the free MYOB software or follow the exercises in the MYOB Trainingg Workbooks to perform tasks that bookkeepers perform every day in their working environment.

Money-back Guarantee

When we were the first training company to offer MYOB courses online in 2008 we offered the money-back guarantee because not everybody had great broadband Internet speeds, not everyone knew how to navigate around websites and online learning management systems and people where generally scared to use their credit card online. Now-a-days we find that the biggest reason some students find it a comfort is because many students are Mac users and are not sure that they would learn by using MYOB Course content created for the Windows versions of the MYOB software.

Why Thousands of Students Choose EzyLearn for MYOB EVERY Year

We use the Content Marketing approach to building our brand and product awareness and it takes a lot of effort to put the amount of detail we put on our website and in our blog posts. We do it because it shows an ongoing commitment to openness but also to leave no doubt as to exactly what we offer and how we support it. If you want to get to know more about us read some of our blog posts or watch some sample videos. If you are ready to enrol into an online MYOB course then enrol now online and start by 5pm next business day!

Posted on February 4, 2015 by Steve Slisar

69% of MYOB Skills Test Students Failed – Would You?

MYOB Skills Test

It’s that time of the year again when people are acting on their new years resolutions and embarking on training to improve their knowledge and skills. In 2011 we introduce a free MYOB online skills test that anyone can do to test their knowledge of MYOB software and it interesting to see that the average score has increased from 40% to 55% over the last 4 years!

What more interesting is that most attempts resulted in a fail score – 69% of students failed to pass. You can do the test several times if you want and if you get an answer wrong the skills test can show you the correct answer – it helps you learn.

We have a test like this at the end of each section of each course (ie. there are lots of them) and we focus on using them to help students consolidate what they’ve learnt as well as show them what the correct answer is. We see our knowledge reviews as a teaching aid rather than something to be scared of.

If you are interested in learning how to use MYOB to find bookkeeping work or start your own bookkeeping business look at what is included in our MYOB Courses (5 courses for the price of one) and start your journey on a new career or the flexibility of having your own bookkeeping business.

Posted on January 29, 2015January 29, 2015 by Steve Slisar

Who really cares about Sensis? Yellow Pages? Content Marketing shows you care

Yellow Pages vs Content Marketing?

A client of ours showed me an email that came from Sensis and it looked a little sad. It showed how many times an ad appeared and how many people clicked for more information. The saddest part is that this Billion dollar company is now just another online directory. It’s another example of how a traditional business, that hires professional and persistent sales people to sell high cost packages is dying an accelerating death. The other large one I recall was Encyclopaedia Britannica – remember those door to door salesmen who made a good income selling these for your children’s benefit? OK, now I’m assuming you’re over 45 😐

Why Content Marketing

We decided many years ago to go down the blogging route because it makes sense. These days the correct term for blogging for business is “Content Marketing” and it’s great because it’s a way of:

Constantly informing readers,
Demonstrating an active business and website
Informing website visitors about changes in the business,
sharing stories about how people use our services and
Making general announcements.

How Bad is the Yellow Pages Directory Going?

Telstra recently offloaded their majority ownership in the Yellow Pages business they branded as Sensis and in the fine print on page 15 (2013 year) and page 18 (2014 year) you can see that the revenue for this business declined by 11.7% and 22% respectively.

I remember when most local tradies (plumbers, electricians, chippies, builders etc) would spend tens of thousands of dollars per year to keep their position in the large display ads. I even remember the days of the golden phone that Yellow Pages use to make available to business to PROVE just how many phone calls would be coming in the door as a result of advertising with them. If anyone remembers the golden phone offer I’d love hear from you on our Facebook page..

Where do you spend your marketing money?

The idea for this blog post came as a result of being forwarded an email, but it ties in nicely with our Small Business and Startup Course which is now available at a hugely discounted price! Read on to see how we changed our pricing structure.

In this course we have two subjects which cover marketing for small business and we have some great interviews with Michael Locke who shares information about the 4P’s. Sensis would represent an excellent case study of where the marketing function may not have been submersed in the strategy business decision making to stem this significant change in their business model.

Small Business Management and StartUp Course

The recent change we made to this course was to separate the business coaching and assessment options and make them available separately. In this way the Small Business and StartUp course is much like our MYOB course where you can work through everything at your own pace and request support if you need it.

If you are interested in doing a number of different courses as well as the Small Business Management course you might want to enrol at the Australian Small Business website where you can choose our software courses at a discounted price (when combined with the small business management course). This way you’ll be able to use WordPress for your content marketing, MYOB or Xero for your accounts and Excel for any spreadsheet work.

References:

Telstra Annual Reports 2013, and 2014

PS. By the way, you can still get Britannica and online it’s just under $70 pa. You can also still buy the printed edition for under $700 and you can pay $2500 for a whopping collection of short stories, plays and poems..

Posted on January 9, 2015January 2, 2015 by Steve Slisar

Prevent Russian Attacks on Your WordPress Website with Google Analytics

Traffic from Russia, Eastern Europe, Philipines and India?

We’ve been busy these last couple months in upgrading and optimising our websites, fine tuning our online marketing and studying our Google Analytics and came across a Russian based website that was sending a lot of traffic to several of our sites. After closely monitoring our website traffic, landing pages, bounce rates, time on site etc, we found a lot of in bound traffic from a Russian site called Darodar. It made me wonder why we’re all so scared of web traffic from the USSR. In fact it’s a reminder of the fact that labour is very cheap in some of these countries and some companies or individuals can go to great lengths to

The best thing to come from all this really is that by looking at our statistics regularly, updating all scripts and plugins and server side applications not only do we have an up-to-date website with security and protection against online risks, but we understand our website traffic in detail. This is helping us fine tune our website content constantly to provide our website visitors with what they are looking for.

I don’t normally write like this

Google Analytics - Channels, Sessions, Conversions, Sources, Aquisition, Behaviour I don’t normally like to write about all the technical details we have to go through as an online training course provider, but we’ve been assembling some marketing information about our new online business opportunities and realised this is exactly the type of information that we’ll be sharing with students who come along on our online marketing business opportunity.

As it turns out the type of traffic we were getting is called HTTP Referrer Spam or just Referrer Spam and hundreds of people are talking about it online already. Here’s a snipped of some of the sites we discovered. There is a lengthy conversation on an official WordPress Support Forum, and an article on a popular article site called Reddit.

The Best Answer

The best answer we found was this link that confirmed that this type of attack is not malicious to your website, is not a server side issue and won’t affect the ranking and traffic to your site. The biggest issue is that we spent all this time and even ended up going to the site in question (that’s one of their goals!!) and that it distorts our Google Analytics information.

We disable the Darodar Spambot and any traffic from this location. It’s not the best solution because we can’t do this for every website that performs this type of activity, but again, it gives us more clarity about what is happening with our website traffic.

Who cares?

If you want to get to know more about our online marketing contractor business opportunity go visit the StartUp Academy website for more information. I’ll be sending more information out shortly so stay tuned – including the services we are launching to help people start their own bookkeeping business..