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Marketing Hacks: What Kind of Business Should Advertise in the Paper?

Advertising in your local newspaper can be great if you're offering your services to a local market.
Advertising in your local newspaper can be great if you’re offering your services to a local market.

There’s a module in our Small Business Management Course about marketing and undertaking marketing activities, and in that module you learn about researching the market and determining the best mediums to use to advertise your business.

With the advent of the Internet and social media, there’s been a lot of discussion about declining advertising revenues in newspapers, which has led many business owners and marketers to erroneously think that advertising in the newspaper is no longer efficient.

But really, advertising in the paper is just as efficient as it ever was – it all depends on the business and whether a newspaper is the right medium for it.

So what businesses should advertise in the paper?

Where Oh Where to Advertise?

The answer to that question really depends on the business and the newspaper. For a local business, like a restaurant or a retailer or a plumber looking for local customers, a newspaper that’s highly read and engaged with by the local community is definitely the way to go, as opposed to a larger metropolitan newspaper.

But it’s important that you consider why you’re advertising in the first place. If you’re looking to build brand awareness, a regular advertisement in a relevant section – such as dining, or professional services, for example – over a significant period of time will pay off.

If you’re looking for new customers and fast, then a smaller number of ads, towards the front of the paper clearly advertising that you’re opening soon or running a special deal will deliver the immediacy you’re looking for.

How Far Will People Go?

It’s important to remember that the majority of people don’t travel further than between 3 and 3.5 kilometres to do their groceries, and a maximum of about 12 kilometres for larger purchases like a car or white goods.

This is what makes local newspapers highly efficient for local businesses, whereas national businesses find both local and national newspapers efficient in delivering their customers.

Global Reach

But what if you’re not looking for local customers from any specific region because you’re an online business whose customers can reside anywhere in the world?

In this instance, a local newspaper, while it would deliver a number of highly engaged customers, would only deliver a small section of your target market, making it highly costly.

While metropolitan or national newspapers would work better here, they still wouldn’t deliver those overseas customers. This is where online and social media advertising may work better for you, assuming that it’s highly targeted the your ideal customer.

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The key to successful marketing is always understanding exactly who your customer is. This comes from efficient market research prior to starting your business. It’s for this reason that we recently introduced a new short course called the originate and develop new concepts course, which takes you through the all-important first step of business: researching the market.

For more information on our originate and develop new concepts course, visit our website or contact us for more information.

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Our NEW Originate and Develop Concepts Course

It pays to think ahead about the competition before opening the doors to your business.
It pays to think ahead about the competition before opening the doors to your business.

We’ve just unlocked a new course as part of our Small Business Management Course that’s now available for individual enrolment – originate and develop concepts course.

This course was previously only available as part of our Small Business Management Course, but because it’s such an important first step in starting your own business, we decided to make it available for individual enrolment.

The course focuses on the all-important research phase of starting a business. In order to complete this course, students will need to already have an idea for a business, which they can begin researching.

In the originate and develop concepts course you’ll be looking at things like the geographical area your business will service, whether seasonal factors will impact it, demographics and other socio-economic information that may be necessary.

These are important first steps that many business owners don’t learn until they’ve already opened their doors, at which point realigning their business accordingly is often costly and difficult.

But if you’ve already determined that to start your virtual bookkeeping business, you need compete, say, with two other established bookkeepers who only offer straight bookkeeping services, you can offer BAS services and establish a point of difference between yourself and the competition from the get-go.

Knowing where your business stands in the marketplace will also aid you in marketing and advertising your business, while it’s also necessary to have completed this kind of preliminary research if you intend on securing finance from an investor or a bank.

In the course, you’re also required to isolate your ideal customer, which is imperative to ensure you’re delivering the correct products or services, but again, also helps you market your business directly to that person – because you know exactly, what they do and how to reach them.

So if you’ve been thinking of starting you own business, our Originate and Develop Concepts Course is just the thing for you. Visit our EzyLearn Online website for more information or enrol now.

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Feedback from Students About Our Online Training Courses

We value - and need - your feedback about our online training courses.
We value – and need – your feedback about our online training courses.

Over the years, we’ve provided online training to numerous Australian – and international – students, whether via our flagship MYOB training course or one of our Excel or WordPress courses, or our more recent Small Business Management Course. Over the years these students have provided us with valuable feedback.

The feedback we receive from our students helps us to understand what’s working and what isn’t, which is why it’s invaluable to us that you get in touch and let us know what you think.

It was based on the feedback we received from our students that we decided to develop our Reach Accounting and Xero training courses. It is also based on the feedback we received that we changed the way we issued our certificates so that students received them faster and could use them to find work.

Recent Feedback

Here’s just some of the feedback we’ve received from our students recently:

“I found the workbooks the most helpful for giving practical experience.” — Karen Dimitri, Glengowrie SA 5044

“The best part is that you can do it on your own time and pace.” — Juliana van Wyk, Hilton WA 6163

“Short, easily digestable videos. Can fit in easily with a busy lifestyle.” — Korina Power, North Shore, Auckland 0630

“I could learn at my own pace.” — Jackie Smith, Sheidow Park, SA 5158

“Doing the workbooks and watching the videos at my own pace has helped me a lot in pursing the current workforce requirements.” — Merritt Ray, Loganholme QLD 4129

“I was able to finish the whole course in just a couple of weeks.” — YoonOck Lee, Atwell, WA 6164

“By watching videos on one particular topic and doing a test straight after relating to those videos, you don’t become too overwhelmed with too much information.” — Michelle Bankstown, NSW 2200

“I am happy as I could completely the course at my own pace. It was easy n simple to understand. As a mother I felt the course was very time efficient. Looking forward to putting my knowledge into action.” — Kimberline Francis, St James, WA 6102

“This course is best for me because I can access any time from home, I can replay any video provided when I didn’t understand.” — Mika Humphreys, Innisfail, QLD 4860

“Everything within the course itself was great. I liked the most how easy it was to understand and navigate through.” — Katie Davis, Whyalla, SA 5608

“Being able to actually move around the sample company file to get a feeling of how the software is structured, made me have more confident.” — Joy Khoo, Mudgee, NSW 2850

“The best parts of this course is that we get freedom to learn and complete this course in your own suitable time. There is not so much pressure that you have to complete in certain time limit. I would advise and recommend this course from EzyLearn to international students who want to further their career in bookkeeping and accounting. It was a great privilege to be part of your institute.” — Prabin Gurung, Auburn, NSW 2144

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We’d love to hear from you too. Get in touch via our course evaluation page.

 

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Discussion Post: What if Coles and Woolies Entered the Telco Business?

The supermarkets have really shaped the way we shop.
The supermarkets have really shaped the way we shop.

Did you know that when the first supermarkets arrived in Australia, supermarket promoters hired instructors to provide induction training to adults and children demonstrating how to push shopping trolleys down the aisles.

How Did People Shop Before the Supermarket?

Until the supermarket, Australians had been accustomed to queuing at a counter and presenting a shopping list to their green grocer or their butcher, who would then select the items on the list on the shopper’s behalf.

Those first supermarkets offered what I would call ‘bomb shelter supplies’; the kind of non-perishable foods (canned goods, condensed milk, etc.) that you’d stock your bomb shelter with in case the sky fell – or the H-bomb did, at least.

Their Own Network of Suppliers

Today, supermarkets offer so much more than that. The limited fresh produce they once supplied has been expanded to a full range of fruits, vegetables, seafood, meat and poultry supplied directly to them via their own network of farmers and suppliers – an entirely unsurprising direction for the Wesfarmers-owned Coles to take.

Over the years, Coles and Woolies have also entered the petrol market by entering into agreements Shell and Caltex respectively; more recently they’ve even entered into the financial game, offering credit cards and insurance.

Like it or not, our supermarkets are the early adopters of new social trends and they’re shaping our entire shopping experience as a result.

The Evolution of Telecommunications

Now that we’re living in an age of smart phones and high-speed internet, the telecommunications industry has been turned upside down. Whereas you previously only had a small number of telcos to choose from and a limited range of services, these new technologies and methods of communication are forcing traditional telcos like Telstra to take notice.

Skype

Take Skype as an example. There was a time not so long ago when if you wanted to make an international call it would cost a bomb. Then Skype came along. Now you can make free international calls using your broadband connection and at the same time see the person at the other end.

iMessage

Apple did the same by introducing the iMessage function on their iPhones, which allows iPhone users to text each other for free, using their mobile data.

VoIP

These technological advancements have seen the share prices of voice-over IP (VoIP) companies go through the roof, which Ken Maswell of Virion, a small bespoke VoIP provider in Sydney can attest to.

According to Maswell, the share prices of VoIP company, myfonenet, have increased by 57 percent since May last year. “When it comes to telecommunications, customers are now exercising their choice in what was previously considered the dark arts of telephony,” he said.

Coles and Woolies have long offered handsets and prepaid mobile sims; even more recently, Aldi entered the mobile space as authorised resellers of Telstra prepaid mobile sims and handsets at highly competitive prices.

But there’s plenty of demand for a Coles or Woolies-brand mobile service – ideally one offering greater data usage given most people use their mobile phones to send and receive emails, watch videos, communicate via social media, and so on.

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What do you think? Do you think Coles and Woolies will soon become telcos as well? How do you think they would fare pitted against the like of Virgin and Vodafone who have each been in the game quite a while now?

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Induction Training is Most Important for Contractors

Online inductions are vital for keeping contractors safe and informed.
Online inductions are vital for keeping contractors safe and informed.

In a recent post, we mentioned how our MYOB training courses are like an induction into the role of a bookkeeper; we’ve also written about how to engage your staff with your work, health and safety training material. But induction training doesn’t just deal with the potential safety risks contractors may encounter at your organisation.

Who is a Contractor, Exactly?

The word ‘contractor’ doesn’t just relate to tradespeople, like plumbers or electricians, who may come to your business to perform work. It also refers to the IT or marketing consultants or temp workers who regularly come to your office to work.

Even though they are usually employed by another organisation, or perhaps even self-employed, while they are at your office or premises you are still bound by a duty of care to ensure their safety.

This means providing them with work, health and safety training – although they are not required to provide a safe work method statement (SWMS). (That is a requirement only for tradespeople.)

Induction for Info Beyond Safety

But safety aside, it’s important you provide induction training that also covers where contractors can refer customers for customer service or more detailed product information.

Induction training is even necessary to advise contractors of common things, such as where they can find parking, where local amenities – like cafés and train stations – are.

Many companies provide this information in the form of hard copy ‘welcome packs’, but it’s much easier and more efficient – particularly if your organisation uses contractors often – to deliver this induction information using an online training course.

Further, besides creating and updating the training material itself, online induction training courses require very little maintenance. And the training material can be as simple or elaborate as you like. By delivering your course online, you can add steps to ensure people actually read the material. It’s as simple as creating the course in PowerPoint, recording your audio and uploading it to your learning management system.

The Importance of Due Diligence and Morale Building

The most important part of an induction training course is that it shows evidence of due diligence. That is; you have made a concerted effort to ensure contractors are aware of certain process and procedures within your organisation.

Induction training is also an important aspect of building team morale. Whether it’s among your permanent staff members or contract and temp workers, if the morale within your organisation is low, your business will suffer as a result.

A key way to build team morale is to ensure your staff, contractors and temp workers understand what is expected of them in terms of performance – and what they can expect of you in return.

And though no one likes to think about the negative things like this, induction training is very important should you ever find yourself involved in legal action over something a contractor should have known about.

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If you would like to learn more about induction training for your organisation, visit our website, or request a quote from us.

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Small Business Finances: Should You Start Your Business in the Red?

Don't fall into a credit trap by running into debt to finance your small business before you even have your first customer.
Don’t fall into a credit trap by running into debt to finance your small business before you even have your first customer.

The ‘Plan small business finances module‘ of our Small Business Management Course takes students through the steps to creating a financial plan for their small business. Many small businesses get loans and credit from banks and other finance institutions, but how wise is it to get into debt before the doors to your business are even open?

Is Credit the Best Way?

About 20 years ago, the only way businesses could make payments easily was to apply for a credit card from a bank. The bank would then give you an amount of credit, $5000 say, and the more you used it, the more credit you would be offered.

This is great if you have the means to pay it back immediately – and if you do actually pay it back immediately. However, if you’re like most people, having access to large sums of money that can be paid back at a later date – in 30 days, 55 days, 3 months – can lead down a dangerous path for your small business.

Start-Up Finance

We spoke to one entrepreneur who had an idea to start a gourmet packaged meals business aimed at a demographic of busy professionals. He had planned to go the conventional route and borrow $200K to finance his start-up; even though at this point, he didn’t have a single customer.

But there were plenty of other options available to get his business off the ground, rather than getting into debt before he even had his first customer. We suggested using another company’s equipment, contracting the manufacture of the products to another company, or re-branding an already existing product.

The term used in the start-up community for using your own money is called bootstrapping. But it’s one way to guarantee that you will do all the research and determine the most cost efficient way to run your business before outlaying substantial sums of money on equipment or other overheads.

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With new technologies like cloud-based software and high-speed internet, many small business owners have been able to significantly reduce their overheads, which has enabled them to avoid starting their business in the red.

Business is about taking calculated risks for a reasonably predictable reward and it really all comes down to research and knowledge. Live with an asset mentality and don’t get caught in the credit trap. You’ll find out all the best financing options for your small business in our Small Business Management Course.

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Small Business is about Doing

It's time to roll your sleeves up: our Small Business Management Course gets you working on a real life business idea.
It’s time to roll your sleeves up: our Small Business Management Course gets you working on a real life business idea.

As Australia’s leading provider of online training courses, we deliver all kinds of different training courses – and we’ve recently branched into providing online induction training courses to business. But where EzyLearn’s flagship course, the MYOB training course, teaches practical skills in using one of the most popular accounting software packages, it is a completely different kind of course to our Small Business Management Course – and for good reason.

Thinking as if You Own A Business

Our Small Business Management Course is designed to make you think like a business owner. Where our other software-based courses are designed to systematically guide you through a particular software package, our Small Business Management Course needs to be different.

As a business owner, you’ll be thrown curve balls from many directions – especially when you first start out – and the key to surviving them is being able to think objectively and without bias.

You’ll need to be able to problem-solve and sometimes develop new approaches to existing business practices or activities. Running your own business means having a plan, but not always operating to it.

To complete the course, you need to be able to demonstrate that you possess the required skills to successful operate your own business – by researching, thinking and writing.

A Real Business Idea with Tutor Feedback

The Small Business Management Course is deliberately structured so that as you work your way through the course content, you’re applying the exercises and skills you’re learning to a real-life business idea. Then, once you’ve complete the course, you’ll go live with this business idea.

The course gives students an unusual and unique advantage over other soon-to-be business owners because our students get feedback from a tutor that they can then apply to their business strategies.

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This is what makes our Small Business Management Course so popular – because you’re learning with your real business idea, where other business courses merely have student complete exercises or answer questions in relation to hypothetical business scenarios.

If you would like to learn more about our small business management course, visit our website or enrol here.

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MYOB: What is an Induction?

Our MYOB course will help induct you into the role of bookkeeper.
Our MYOB course will help induct you into the role of bookkeeper.

The word ‘induction’ has many uses, which can make it rather subjective. It can refer to the time interval between the cause and the first measurable effect in an experiment; it can refer to stimulating the process of childbirth; it can refer to a rite of passage or ritual event, like a Bar of Bat Mitzvah; even our MYOB training courses act as a kind of quasi induction into the world of bookkeeping.

Exposure to Real-World Scenarios

Even though our MYOB courses are primarily teaching you how to use an accounting software package, we deliberately created training courses that would expose our students to real-world bookkeeping scenarios, so they would properly understand the software.

When you complete the day-to-day transactions module of our MYOB course you’re taught how to receive money and pay bills, record a cash-sale, settle credits and returns, and analyse payable, among other things.

Each module within our MYOB training courses teaches you a fundamental aspect within the whole bookkeeping process, and in that way our courses act like an induction into the role of a bookkeeper.

Inducting You as a Bookkeeper

An induction helps to give a person a basic understanding of what to expect of a particular situation or circumstance. In the instance of our MYOB courses, we’re helping you to understand what is expected of you as a bookkeeper, and what you should expect in turn.

Many organisations provide new employees with induction training to help them understand how the business operates, and to keep their existing staff up-to-date with changing policies and procedures – such as work, health and safety.

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As Australia’s leading provider of online training courses, EzyLearn has recently ventured into providing companies and organisations with the facilities to provide their staff with online induction training.

If you’d like to learn more about the kinds of induction programs you can offer your staff, visit our website or request a quote.

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Discussion Post: How Do You File Your Invoices and Receipts?

How do you file invoices and receipts? Tell us, we want to hear!
How do you file invoices and receipts? We’d very much like to hear!

Whether you’re a bookkeeper or business owner, if there’s one thing we probably all have a shared hatred of — it’s filing. Filing is the little task we always put off, until eventually we can’t find anything through the sea of paper and receipts cluttering our offices.

This wouldn’t be so bad if filing wasn’t such an important part of a business.

People File Differently Now

But as cloud computing, internet banking and email have changed the way businesses operate, the way people file their expenses and important business documents has changed as well. Continue reading Discussion Post: How Do You File Your Invoices and Receipts?

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Web Analytics: Everything You Thought You Knew About the Web is WRONG!

It's all about the clicks on the web - or is it?
It’s all about the clicks on the web – or is it?

If you’re an average reader, I’ve got your attention for about 15 seconds, so here goes: many things we’ve been taught about the web are wrong. One of the biggest mistakes – thinking that clicking is the same as reading.

Not your average reader? Perhaps I’ve got you a while longer… We’ve mentioned on this blog before that every business owner should be monitoring their web analytics – we’re even developing a Google Training Course for business owners who want to learn more about the Google products.

What Does Web Analytics Help You With?

Web analytics allows you to determine things like where your visitors originated from, your click rate and your bounce rate.

Google considers any visitor who spends less than 30 seconds on your web page before clicking elsewhere to have “bounced” – and the number of people who bounce from your website is your bounce rate.

Clicks and Conversions

Your click rate is the number of people who have clicked through to your website from a search engine, banner ad, or third party link. The goal is to keep your click rate high and your bounce rate low – this is supposed to demonstrate high engagement with your website, your business or your brand; it’s also supposes to guarantee conversions.

Except that it doesn’t – a fact that’s becoming clear to organisations with large web presences, as web users become more sophisticated as the way we use the web has evolved.

According to Tony Haile, of US company Chartbeat, which provides real-time analytics for companies like Time Inc, Forbes and NBC Universal, businesses should be looking towards something he calls Attention Web and away from clicks and bounce rates.

Time and Attention

Attention Web is not just valuing the number of clicks, but valuing the time and attention visitors give your site. “Time is a rare scarce resource on the web and we spend more of our time with good content than with bad,” Haile says.

For business owners this means you need to give your customers and clients, good, valuable content and start valuing the time they spend reading and engaging with it. Do this and your conversion rate will soar – and in turn, your bounce rate plummet.

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If you’d like to learn more about web analytics and other Google products, you can subscribe to our blog. Alternatively, if you’d like to learn more about building an effective website, you can enrol in our WordPress Training Course.

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‘Commenting’ in Databases

We suggest only writing the glad, not the bad, when it comes to comments in databases - and indeed, perhaps in life.
We suggest only writing the glad, not the bad, when it comes to comments in databases – and indeed, perhaps in life.

Nearly every company has one – usually as part of their CRM software, but other times it’s just a good ol’ faithful Excel document. Either way, databases are commonplace in a great deal of companies and they’re often used to keep track of communication between staff and their customers.

But what’s the rule on commenting in databases, or specifically, leaving negative comments in databases?

Comments – Integral to a Database

Making general comments in a database following a conversation with a client is pretty much standard practice – in many cases, it’s often the reason you have a database. In customer service call centres, for example, leaving a detailed comment about the discussion you’ve had with a customer is expected – and serves as an invaluable resource for the next person who speaks to that customer.

In this instance, it’s sometimes appropriate to leave comments about the customer’s temperament – angry, rude, upset, and so forth. This just helps the next staff member manage this customer in a manner that suits the circumstances.

But many companies quite commonly also use databases for the express purpose of selling something to a new or potentially new client; negative comments speculating on the temperament or nature of a contact in a database, may not be altogether helpful in this instance.

Reading that the person you’re about to call or have a meeting with is a ‘disgruntled curmudgeon’ is almost certainly going to affect the way you interact with that person. If you go into something expecting hostility, you’ll naturally position yourself on the defense, which in turn is only going to illicit hostility back.

Ditching the Negativity

But what if that person was only responding with hostility because you pre-empted their alleged hostility by being defensive in the first place? That’s a question you may never know the answer to, unless you ditch the negative comments in your database.

That doesn’t mean you can’t write useful comments such as “spoke to John, but he said he wasn’t interested in our product’, but you should definitely avoid comments like ‘spoke to John who was extremely rude and said he wasn’t interested in our product.’ The added detail in the latter is not particularly useful and if that person does ever become a customer it could underscore your interactions with them.

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It can be a good philosophy to only write the glad, not the bad. Perhaps have a think about that when you leave comments in a database, or make a policy about your own database usage.

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What Kind of Bank Account Do You Need for Your Business?

At EzyLearn, we’re committed to helping students of our MYOB courses gain employment as a MYOB bookkeeper or even start their own bookkeeping businessit’s why we provide you with lifetime access to our MYOB training courses as part of our commitment to continuing professional development.

We recently wrote posts about the service, Banklink, (generally used far and wide except by the Bank of Queensland) and since then we’ve heard back from a couple of our readers, who told us about some of the problems they’ve experienced trying to use BankLink with their bank account.

Banklink and Credit Card Issues

We spoke to one reader, Anton Prinsloo, who owns and operates CSTAY Budget Holiday Accommodation at Magnetic Island, off the Townsville Coast. Anton uses the Bank of Queensland for his business banking, and as part of his business strategy uses his credit card for all of his business purchases.

Anton has found that while the BankLink service “beautifully reconciles my everyday business account, BankLink doesn’t work with my credit card.” Anton later discovered that the reason BankLink doesn’t work with his credit card is because in 2007 the Bank of Queensland transferred its credit card service to Citibank.

According to BOQ Managing director, David Liddy, the decision to transfer BOQ’s credit card service to Citibank was “part of Bank of Queensland’s ongoing strategy to provide its customers with the best in access and customer service, while providing the full range of finance products.”

“Bank of Queensland customers will continue to have the advantages of a BOQ card, but with greater support, better product range, and more extensive national and international systems,” Liddy said of the deal in 2007.

However, as Anton found out, the Citibank-provided BOQ credit card doesn’t offer the same advantages as a BOQ card would have, as it can’t be used with BankLink because it’s a service provided by Citibank.

“I contacted Citibank to see if I could get BankLink from them, but because they don’t hold the account they’re not able to offer this service to me,” Anton told us, adding, “I get the feeling they have no intention to even try to resolve this issue, either.”

For Anton and, we imagine, many other business owners who bank with BOQ, this adds upwards of three hours to his reconciliation process using what he calls “half technology”.

Issues with the NAB

But BOQ isn’t alone. The National Australia Bank requires businesses to have a debit card account that’s separate to their business account, requiring the business owner to make time-consuming journal entries in MYOB each time they transfer money from their business account to the account attached to their debit card.

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For business owners, selecting the right bank account for your business is a decision you should make wisely. Make sure you think about how you intend to use your account and do your research before settling on any particular bank. Be extra certain to find out if your bank offers the Bank Link service and how it will work with your account, so you can save yourself the hassle of journal entries and manual reconciliation.

Thanks again to Anton who shared his story with us. If your have a story you’d like to share with us, please let us know in the comments or get in touch.

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It Doesn’t Matter if You’re Mac or PC – We’re Cross-Platform

You can access us using any browser and a PC or Mac.
You can access us using any browser and a PC or Mac.

At EzyLearn we are commonly asked the question, “Can I still take the MYOB training course if I used a Mac computer?”  We’re only too pleased to report that, unlike the Australian Taxation Office — which ignored Mac users for the better part of a decade — at EzyLearn you can use a Mac with all of our training courses.

Accessible to Any Browser

Our training courses are all delivered using our online learning management system, which is accessed by any web browser. Whether you use Internet Explorer, Safari, Firefox, Google Chrome and so on, you can access our training courses at anytime, from any computer.

Once you’re enrolled in one of our online training courses, you can then access our course content using a username and password to login to our online learning management system — unlike other training courses, you do not need to download any software to access our coursework.

Workbooks in PDF

The workbooks for each course are created in a PDF format that can be downloaded to any computer — and printed off if you so wish; all of our online training videos are compatible with any web browser; and any tests or exams can also be completed online.

If you’re taking our MYOB training course, we do recommend that you download a free trial of the MYOB software, which you can use to test your knowledge as your progress through the course; the MYOB free trial software can be downloaded from the MYOB website.

Why Online?

Part of the reason we offer our training courses online is because we wanted to offer students the flexibility of completing our courses when and where it suited them; offering training courses in a cross-platform format, accessible from any computer, regardless of operating system, makes the learning process even more flexible for you.

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So whether you’re using an IBM or a Mac — EzyLearn does not discriminate! If you’d like to enrol in our MYOB training course, you can do so here; for a comprehensive list of all  our other training courses, click here.

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Amway and Multi-Level Marketing at a Glance

Avon and Amway rely on independent business owners to market their products to their network of friends and family.
Avon and Amway rely on independent business owners to market their products to their network of friends and family.

In a previous post we talked about your own online business opportunity and how you can buy EzyLearn enrolment vouchers for our MYOB training courses at wholesale price, that you can then sell on to your own clients and contacts at retail price. We have sold enrolment vouchers to other training organisations for some time, but it also presents an opportunity for bookkeepers to expand their services to include training for their clients. If you’re wondering why someone would want to sell another business’ products or service, then take a look at one of the most successful multi-level marketing businesses, which relies on people to do just that: Amway.

Amway: Topping $10 Billion

Founded in 1959, Amway is one of the worlds oldest and most prosperous multi-level marketing companies. Like other well-known multi-level marketing businesses such as Avon and Tupperware, Amway utilises a workforce of distributors (known as independent business owners, or IBOs), who directly market the Amway products to their own network of friends and contacts; Amway expands its network of distributors by encouraging their IBOs to recruit and train new people into the Amway business for which the IBO receives a fee.

IBOs purchase Amway products at wholesale prices, and then sell those products at the recommended retail price; the difference is the IBO’s to keep, and in many ways, the Amway business model isn’t that different from your typical bricks-and-mortar business that stocks and sells the products of other companies.

For years the success of the Amway business model relied entirely upon IBOs developing and building their own network of clients, to whom they sold the Amway products. If you’re familiar with the catchphrase, “Ding dong, Avon calling” this pretty much encapsulates how Amway, Avon and the distributors of many other multi-level marketing businesses, won and retained their customers — pounding the pavement and ringing doorbells.

And it was a pretty successful business model, too. According to Forbes, Amway’s revenue in 2012 had reached $10.9 billion worldwide, making them the twenty-fifth largest private company in America; in Australia and the Asia Pacific, Amway’s revenues totalled more than AUD$198 million, while the number of distributors topped more than 100,000 in Australia, alone.

Social Media to Target the Younger Generations 

In 2010, however, Amway saw an opportunity to use Facebook, Twitter and other social media platforms to expand their reach. As a business that relies on typical social networks to grow and develop their customer base, utilising social media to grow and develop their customer base online, made sense.

Where other organisations weren’t quite sure what to do with Facebook, Amway did as they had always done: cultivated good relationships with their customers. Their goal was to target a younger demographic that was not the typical Amway customer. Because social media platforms like Facebook naturally skew to a younger demographic, Amway’s decision to include social media in their marketing strategies paid off.

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If you’re already working as a bookkeeper, you can expand your range of services and pick up some extra revenue in the process by selling EzyLearn’s enrolment vouchers. Contact us to find out more.

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WHS Online Training Continued: Enrolment Forms and Exams

EzyLearn can help your business train WHS staff or provide credentialing and inductions.
EzyLearn can help your business train WHS staff or provide credentialing and inductions.

In a previous post we provided you with some tips on how to create a video for your work health and safety (WHS) induction training, which can be delivered online using EzyLearn’s learning management system. In this post, we look at handling enrolments and the most important element of all: testing your staff on their WHS knowledge!

Now that you’ve created your training content and it’s ready to be uploaded onto our learning management system, you need to create a way for people to enrol in your training course, which is accessible from a website.

How to Enrol People in Your Training Course

The easiest way to enrol your staff is to create an online enrolment form that either links to our learning management system where the person is automatically enrolled, or a more basic enrolment form that requires someone to manually enter the person’s details into our learning management system. The option you choose is largely dependent on the size of your organisation.

There are plenty of web-based form builders available that you can use to create your enrolment form, each varying in features and flexibility. If you’re looking for something that’s free, the Google Apps marketplace offers some fairly basic form-building software; there’s also Wufoo, which counts micro-blogging site, Twitter as one of its clients (along with us at EzyLearn!); if you’re looking for optimum flexibility, however, try Formsite.

Once you’ve created an enrolment form, you can use that same form-building software to create the exam your staff will need to complete in order to pass their induction training. It’s best to use a multiple-choice format for your exam, and try to keep the questions as simple as possible — in a real-world scenario, a person will need to respond to a potential safety risk quickly, so you want them to be as prepared as possible.

Have People Had the Requisite Training? Why You Need a Credentialing System

If your organisation has a lot of contractors coming and going on a daily basis, it may be necessary to have a credentialing system on your site. A credentialing system requires visitors to sign in upon arrival at your site to verify whether they’ve had the necessary WHS training.

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EzyLearn has recently partnered with EzyAccess to provide a suite of options in the area of WHS training. This means that we can provide businesses with the means to induct and train their own staff and also verify and credential visitors to their site.

For more information on how EzyLearn can help your business with your WHS needs, contact us.

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How to Engage Your People in WHS Training

An online video effectively engages  your audience for training purposes.
An online video effectively engages your audience for training purposes.

We recently wrote about why it’s important for all small businesses to have their work health and safety (WHS) procedures up-to-date, particularly their induction training. Being that EzyLearn is in the learning business, and in particular, the online learning business, we’re able to facilitate your induction training via our learning management system.

If you employ staff, whether they are contractors or consultants, WHS training should be a major priority for your business. Providing your staff with online induction training is the easiest way to ensure your training materials are correct and up-to-date.

Create Training Videos

Because everyone’s learning style is different, we’ve found that the best way to guarantee engagement is to create a training video, which is then complemented with some form of written materials. Here are some of our tips for creating training videos:

Watch the clock: The key to a good training video is length. Try to keep your training videos short and sweet — ideally less than two minutes long — as people are sometimes turned off by the prospect of watching a 15-minute video. Shorter videos also load quicker, which is helpful for people with slow internet connections. For topics that are long, split them up into a combination of videos and written content.

Be engaging: Don’t just set up a camera tripod and film yourself writing on a white board — there is a reason so many people fall asleep during university lectures! It’s boring! Instead, put together a PowerPoint presentation and record audio over the top or try out some other presentation software, like Prezi.

Pace yourself: The average person can speak 150-160 words per minute (WPM), but for instructional videos you should try to reduce this to about 110 WPM to ensure people are able to grasp all of the information you’re providing. Don’t fall into the trap of speaking too slow, however. Slow-talkers — around the 90-100 WPM mark — project lethargy and can frustrate listeners. Given the choice, most people prefer a fast-talker — like President John F Kennedy, who was notorious for topping 200 WPM — than a slow-talker.

Don’t be afraid to go off script: Having a script is important, but scripts are rigid and boring. Run through your script a few times before you record your audio to iron out any clunky parts. It’s good to remember that people don’t speak the way they read, so you should avoid sentences that are too verbose, which stops the narration from flowing fluidly. As for those awkward pauses while you’re trying to find your place in your script: they’re annoying! Don’t be afraid to ad lib!

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If you’re interested in finding out how EzyLearn can help you provide your WHS training material online, contact us.