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It Doesn’t Matter if You’re Mac or PC – We’re Cross-Platform

You can access us using any browser and a PC or Mac.
You can access us using any browser and a PC or Mac.

At EzyLearn we are commonly asked the question, “Can I still take the MYOB training course if I used a Mac computer?”  We’re only too pleased to report that, unlike the Australian Taxation Office — which ignored Mac users for the better part of a decade — at EzyLearn you can use a Mac with all of our training courses.

Accessible to Any Browser

Our training courses are all delivered using our online learning management system, which is accessed by any web browser. Whether you use Internet Explorer, Safari, Firefox, Google Chrome and so on, you can access our training courses at anytime, from any computer.

Once you’re enrolled in one of our online training courses, you can then access our course content using a username and password to login to our online learning management system — unlike other training courses, you do not need to download any software to access our coursework.

Workbooks in PDF

The workbooks for each course are created in a PDF format that can be downloaded to any computer — and printed off if you so wish; all of our online training videos are compatible with any web browser; and any tests or exams can also be completed online.

If you’re taking our MYOB training course, we do recommend that you download a free trial of the MYOB software, which you can use to test your knowledge as your progress through the course; the MYOB free trial software can be downloaded from the MYOB website.

Why Online?

Part of the reason we offer our training courses online is because we wanted to offer students the flexibility of completing our courses when and where it suited them; offering training courses in a cross-platform format, accessible from any computer, regardless of operating system, makes the learning process even more flexible for you.

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So whether you’re using an IBM or a Mac — EzyLearn does not discriminate! If you’d like to enrol in our MYOB training course, you can do so here; for a comprehensive list of all  our other training courses, click here.

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Amway and Multi-Level Marketing at a Glance

Avon and Amway rely on independent business owners to market their products to their network of friends and family.
Avon and Amway rely on independent business owners to market their products to their network of friends and family.

In a previous post we talked about your own online business opportunity and how you can buy EzyLearn enrolment vouchers for our MYOB training courses at wholesale price, that you can then sell on to your own clients and contacts at retail price. We have sold enrolment vouchers to other training organisations for some time, but it also presents an opportunity for bookkeepers to expand their services to include training for their clients. If you’re wondering why someone would want to sell another business’ products or service, then take a look at one of the most successful multi-level marketing businesses, which relies on people to do just that: Amway.

Amway: Topping $10 Billion

Founded in 1959, Amway is one of the worlds oldest and most prosperous multi-level marketing companies. Like other well-known multi-level marketing businesses such as Avon and Tupperware, Amway utilises a workforce of distributors (known as independent business owners, or IBOs), who directly market the Amway products to their own network of friends and contacts; Amway expands its network of distributors by encouraging their IBOs to recruit and train new people into the Amway business for which the IBO receives a fee.

IBOs purchase Amway products at wholesale prices, and then sell those products at the recommended retail price; the difference is the IBO’s to keep, and in many ways, the Amway business model isn’t that different from your typical bricks-and-mortar business that stocks and sells the products of other companies.

For years the success of the Amway business model relied entirely upon IBOs developing and building their own network of clients, to whom they sold the Amway products. If you’re familiar with the catchphrase, “Ding dong, Avon calling” this pretty much encapsulates how Amway, Avon and the distributors of many other multi-level marketing businesses, won and retained their customers — pounding the pavement and ringing doorbells.

And it was a pretty successful business model, too. According to Forbes, Amway’s revenue in 2012 had reached $10.9 billion worldwide, making them the twenty-fifth largest private company in America; in Australia and the Asia Pacific, Amway’s revenues totalled more than AUD$198 million, while the number of distributors topped more than 100,000 in Australia, alone.

Social Media to Target the Younger Generations 

In 2010, however, Amway saw an opportunity to use Facebook, Twitter and other social media platforms to expand their reach. As a business that relies on typical social networks to grow and develop their customer base, utilising social media to grow and develop their customer base online, made sense.

Where other organisations weren’t quite sure what to do with Facebook, Amway did as they had always done: cultivated good relationships with their customers. Their goal was to target a younger demographic that was not the typical Amway customer. Because social media platforms like Facebook naturally skew to a younger demographic, Amway’s decision to include social media in their marketing strategies paid off.

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If you’re already working as a bookkeeper, you can expand your range of services and pick up some extra revenue in the process by selling EzyLearn’s enrolment vouchers. Contact us to find out more.

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WHS Online Training Continued: Enrolment Forms and Exams

EzyLearn can help your business train WHS staff or provide credentialing and inductions.
EzyLearn can help your business train WHS staff or provide credentialing and inductions.

In a previous post we provided you with some tips on how to create a video for your work health and safety (WHS) induction training, which can be delivered online using EzyLearn’s learning management system. In this post, we look at handling enrolments and the most important element of all: testing your staff on their WHS knowledge!

Now that you’ve created your training content and it’s ready to be uploaded onto our learning management system, you need to create a way for people to enrol in your training course, which is accessible from a website.

How to Enrol People in Your Training Course

The easiest way to enrol your staff is to create an online enrolment form that either links to our learning management system where the person is automatically enrolled, or a more basic enrolment form that requires someone to manually enter the person’s details into our learning management system. The option you choose is largely dependent on the size of your organisation.

There are plenty of web-based form builders available that you can use to create your enrolment form, each varying in features and flexibility. If you’re looking for something that’s free, the Google Apps marketplace offers some fairly basic form-building software; there’s also Wufoo, which counts micro-blogging site, Twitter as one of its clients (along with us at EzyLearn!); if you’re looking for optimum flexibility, however, try Formsite.

Once you’ve created an enrolment form, you can use that same form-building software to create the exam your staff will need to complete in order to pass their induction training. It’s best to use a multiple-choice format for your exam, and try to keep the questions as simple as possible — in a real-world scenario, a person will need to respond to a potential safety risk quickly, so you want them to be as prepared as possible.

Have People Had the Requisite Training? Why You Need a Credentialing System

If your organisation has a lot of contractors coming and going on a daily basis, it may be necessary to have a credentialing system on your site. A credentialing system requires visitors to sign in upon arrival at your site to verify whether they’ve had the necessary WHS training.

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EzyLearn has recently partnered with EzyAccess to provide a suite of options in the area of WHS training. This means that we can provide businesses with the means to induct and train their own staff and also verify and credential visitors to their site.

For more information on how EzyLearn can help your business with your WHS needs, contact us.

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How to Engage Your People in WHS Training

An online video effectively engages your audience for training purposes.
An online video effectively engages your audience for training purposes.

We recently wrote about why it’s important for all small businesses to have their work health and safety (WHS) procedures up-to-date, particularly their induction training. Being that EzyLearn is in the learning business, and in particular, the online learning business, we’re able to facilitate your induction training via our learning management system.

If you employ staff, whether they are contractors or consultants, WHS training should be a major priority for your business. Providing your staff with online induction training is the easiest way to ensure your training materials are correct and up-to-date.

Create Training Videos

Because everyone’s learning style is different, we’ve found that the best way to guarantee engagement is to create a training video, which is then complemented with some form of written materials. Here are some of our tips for creating training videos:

Watch the clock: The key to a good training video is length. Try to keep your training videos short and sweet — ideally less than two minutes long — as people are sometimes turned off by the prospect of watching a 15-minute video. Shorter videos also load quicker, which is helpful for people with slow internet connections. For topics that are long, split them up into a combination of videos and written content.

Be engaging: Don’t just set up a camera tripod and film yourself writing on a white board — there is a reason so many people fall asleep during university lectures! It’s boring! Instead, put together a PowerPoint presentation and record audio over the top or try out some other presentation software, like Prezi.

Pace yourself: The average person can speak 150-160 words per minute (WPM), but for instructional videos you should try to reduce this to about 110 WPM to ensure people are able to grasp all of the information you’re providing. Don’t fall into the trap of speaking too slow, however. Slow-talkers — around the 90-100 WPM mark — project lethargy and can frustrate listeners. Given the choice, most people prefer a fast-talker — like President John F Kennedy, who was notorious for topping 200 WPM — than a slow-talker.

Don’t be afraid to go off script: Having a script is important, but scripts are rigid and boring. Run through your script a few times before you record your audio to iron out any clunky parts. It’s good to remember that people don’t speak the way they read, so you should avoid sentences that are too verbose, which stops the narration from flowing fluidly. As for those awkward pauses while you’re trying to find your place in your script: they’re annoying! Don’t be afraid to ad lib!

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If you’re interested in finding out how EzyLearn can help you provide your WHS training material online, contact us.

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Why the File Name of Your Resume is So Important

There are some very real practical reasons for not naming your resume file, "resume".
There are some very real practical reasons for not naming your resume file, “resume”.

When applying for a job, there are perhaps only two things most job seekers pay any attention to – the impressiveness of their CV and whether their cover letter is equally impressive, which is fine; CVs do have to be impressive, after all. In fact, if you’re looking for tips on crafting a good CV or cover letter, try reading our posts on both topics – one from the horse’s mouth, well actually that of a recruiter, who shares tips on what will get your CV noticed and another outlines the vital importance of covering letters. But the truth is, many people are still sloppy when it comes to their CVs.

Making a Good, Nay, Great First Impression

When you’re applying for a job, you’ve got to put your best foot forward. Most people know this, which is why they spend hours toiling over their resumes and then spend more hours laboriously constructing sentences that are neither ambiguous, nor too forthright, either; lest it leave the recruiter or hiring manager without any questions that could be answered in an interview.

Once we’re asked to come in for an interview, we make sure to wear our fancy interview threads and our best attitude – in short, we turn on the best version of ourselves. It’s about first impressions, after all, and everyone knows this. It’s so basic that all these things serve to do is weed out the tyre-kickers from the real contenders.

A Tougher Market

But in today’s job market the number of real contenders have increased markedly, while opportunities have remained the same, if not decreased in the years since the GFC. Standing out from your competition requires something extra – it could be something like showing a commitment to continuing professional development by taking a short course like many students of our MYOB training courses have done.

It could also be something as simple as demonstrating attention to detail – an important attribute to have if you’re applying for a job as a bookkeeper or an administration assistant, one would assume. Certainly, if I’m looking to hire a new staff member and I’ve had piles of CVs delivered to my inbox from Seek or Gumtree, finicky things like the filename of a person’s CV are things I look at.

If I receive a resume from someone simply saved as “resume” it’s generally safe to say that this person shows little attention to detail. More often than not, I open the file to find something off – poor formatting, spelling mistakes, terrible grammar, and the like. Sometimes this isn’t the case, and I certainly wouldn’t disregard a perfectly good candidate over something like this, but I’ve still made a note of it.

Think of the Interviewer

But there are practical considerations to this, too. Often, I’ll want to forward a couple of CVs onto another staff member to get their input, usually mentioning which candidate I think seems promising in my email. But emailing several CVs all saved as “resume” means the recipient will have to open each file to see if it corresponds to the applicant I was referring to – kind of annoying, particularly for the time-strapped recruiter.

It also makes saving the files on my computer difficult; plus there’s the chance that I could accidentally overwrite your CV with another candidate’s because they each have the same filename. Consequently, you’re not getting a phone call about an interview. All that time you spent on your CV was just negated in less than two seconds when I accidentally clicked ‘yes’ in response to the “‘resume.doc’ already exists. Do you want to replace it?” warning.

Saving your CV with your name and the job title you’re applying for doesn’t just show your attention to detail, it also makes it easy for recruiters and hiring managers – who are often advertising for more than one position – to identify who you are and the job you’re applying for, giving you a much great shot at being called in for an interview.

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Don’t risk your CV getting lost over something as simple as a filename – and if you’re not that attentive to detail, then start! It’s an important attribute to possess, because it means employers can trust that you’ll do your job right, which is why we’re hiring you in the first place. You might also consider getting some help writing your resume and learning how to use Microsoft Word to edit your resume if you need to. If you want to look at starting your own independent contracting business try the Small Business Management and StartUp Course.

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Bookkeepers: Stand Out from the Crowd and Become ICB Certified

You'll stand out by becoming ICB certified and BAS registered.
You’ll stand out by becoming ICB certified and a registered BAS agent.

Many of the students who take our MYOB training course in order to start their own bookkeeping business wish to then become certified with the Institute of Certified Bookkeepers (ICB).

How to Get ICB Stamp of Approval

Since 2006 the ICB has had a set of requirements bookkeepers must meet before they are permitted the ICB stamp of approval. Among these requirements – which also include possessing a Certificate IV in Financial Services (Bookkeeping) and personal indemnity insurance – all bookkeepers seeking to become certified with the ICB must possess a minimum of two years’ working experience.

For many bookkeepers starting out, getting that two years experience is a tough hurdle, particularly since the vast majority of bookkeepers in Australia are, according to General Manager of the ICB, Rick van Dyk, “independent sole traders”. “That’s why the ICB holds networking events at 59 locations around the country,” Rick says. “Because the best way to get the experience you need to become an ICB certified bookkeeper is to network with other bookkeepers.”

The ICB also holds online webinars each month, but Rick recommends attending networking events in person, because it provides you with more opportunity to network and get to know other bookkeepers.

Good Ways to Gain New Business

While it may seem like a lot of hoops to jump through in order to obtain membership to an organisation that’s voluntary, being an ICB certified bookkeeper does set you apart from the many other bookkeepers; it’s also a way of gaining new business, as the ICB is often the first port-of-call for many businesses looking for a contract bookkeeper.

But Rick van Dyk says that if your really want to stand out as a contract bookkeeper, become a registered BAS agent. “If you’re a contracting bookkeeper, you can look after a client’s data entry and do their reconciliation, but you’re not allowed to print any of the reports and advise your client on figures and so forth, as that contravenes the Act,”

Rick explains. There are currently about 9000 registered BAS agents in Australia, so there’s plenty of opportunity for bookkeepers to enter into this field by becoming a registered BAS agent with the Tax Practitioners Board.

Rick also offers this last piece of advice to budding bookkeepers-to-be: “Learn to use Excel; Excel still plays a very important part of the bookkeeper’s role, so it’s important bookkeepers know how to use it – fluently.”

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You can find more information about out MYOB course here or our Excel course here. Alternatively, if you’d like more information about becoming certified by the ICB, visit their website.

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Be Loved by Google: Use WordPress!

why-google-loves-wordpress
There are many benefits to creating your website with WordPress – and Google loves it too.

Although our flagship training course is our online MYOB training course, EzyLearn also offers a number of other training courses, such as our Small Business Management Course and our WordPress Design Course. WordPress has become one of the most popular free and open-source content management systems in the world and is used by nearly 19 percent of the top 10 million websites, according to Forbes magazine.

WordPress Benefits

What makes WordPress so popular, especially among small businesses, is that you can edit and update content whenever you like. You can select from a number of pre-existing themes, or install a custom-made theme to use for your website. There are also a number of plugins available to WordPress, like Google Analytics, which allows you to track and analyse the traffic visiting your site.

Until far too recently, creating a website for your business was often a costly and daunting exercise. While large organisations typically had in-house web developers and SEO experts, many small businesses retained the services of external web developers.

If you didn’t need to make any changes to your website, this was usually fine. Your web designer would create your website and it was all systems go. But as Google has changed the algorithms that are used to index websites, preferring web pages that are constantly updated, it’s become more necessary to update your website — and often — in order to appear relevant to Google.

The Need to be Googled

Google, the verb, was added to the Oxford English Dictionary in 2006, and is defined as “using the Google search engine to obtain information about something or someone on the World Wide Web.” Thus, it’s necessary to ensure your website appears in Google, so people can google you.

To do this you need to update your content, and frequently. This could involve creating new web pages, or regularly maintaining a blog. However, paying a web designer to upload and publish new content on website on a daily basis is not cost-effective, which is why WordPress has become so popular.

But there are other practical reasons to create and manage your own WordPress website. If you change your business address, or telephone number, you can quickly and easily update those details immediately — rather than waiting until your web designer has the time.

You’d be surprised how many businesses show their incorrect building address or telephone numbers on their websites, because they don’t have an easily updated website. And for each customer who calls, or can’t find that business at their address, that’s a customer they’ve lost to their competitor.

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If your business’ website is not currently easy-to-update, consider using one of the world’s most popular content management systems, and take our WordPress training course today.

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Entrpreneurs Share: Why All Businesses Need an Exit Strategy

Exit strategy
Plan from the outset where you want your business to go.

Perhaps to some it sounds a little pessimistic to talk about having an exit strategy for a business you haven’t yet started, however, an exit strategy is actually a very wise move. We talk all about the things you need to consider when starting a business in our Small Business Management Course, but of equal importance is how you’ll end the business, which is something you need to consider when writing your Business Plan.

How Will You End It All?

Knowing how you’ll exit your business when the time comes will determine a framework for how you’ll set up your business up in the first place. This could involve creating a name for your business, rather than using your own name, so that you can sell your business later without having to relinquish your right to use your own name.

Exit strategies have never been more important than they are today when it’s not uncommon for a start-up to be sold maybe two or three years after its inception. Take Flickr, the image hosting website, as an example of case in point; it was only 18 months old when it was sold to Yahoo! for $30 million in 2005.

Three Key Reasons to Have an Exit Strategy

We spoke to our network of fellow entrepreneurs and business owners recently, and they gave us three reasons every business should have an exit strategy.

1.    It gives you a roadmap: Mark Darling of Sip Water says: “Begin with the end in mind.” Operating a business without an exit strategy is like going on a road trip without taking a map. “How are you going to get there if you don’t know where there is?” The smaller things tend to fall into place much more easily when the bigger things have been decided.

2.    It’s motivating: “When you’re working towards a specific goal, it really helps you to stay motivated on those days when everything seems to be going wrong,” says Vic Cherikoff of Australian Functional Foods. Your exit strategy helps you to put certain problems in perspective.

3.   Get the best sale price: “Knowing when and how you will sell your business can help you think about what you need to do to maximise your business’s value,” explains Robert Crane of CIA OPS. Without an exit strategy, you may find yourself accepting fire sale prices just because you want to exit your business quickly. Having an exit strategy helps you avoid this.

Having an exit strategy is just as important as having a start-up strategy. But that doesn’t mean you have to follow it down to the letter. Like most things in life, often the best-laid plans don’t actually go to plan, but having a framework to work off will help to make your business more successful and ultimately, more profitable in the long run.

You can find out more about writing a business plan in our Small Business Management Course by clicking here.

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Why The Business Name You Choose Is So Important: Interview

Choosing a business name that is Google-friendly is important.
Choosing a business name that is Google-friendly is important.

Our Small Business Management Course teaches students everything they will need to successfully start and operate their own small business, which includes how to write a business plan. Throughout the duration of the course and particularly, when it comes to writing your business plan, you’ll need to think about what you’ll name your business. So what does make a good business name?

What’s In a Name?

For this post, we spoke to a business owner whose business has a rather distinctive name: CIA OPS’s Principal, Robert Crane. CIA — or Computer Information Agency — OPS is a Sydney-based technology consultancy firm, which focuses on assisting businesses and individuals improve their productivity using technology and smart business practices.

The name CIA OPS perfectly encapsulates everything Robert’s business does — provide his clients with information about computer-related technology, such as how to streamline a business’s processes for use with cloud-based software or training in Microsoft Office 365 — but at the same time, it’s also a conversation piece.

“Everyone’s heard of the CIA, as in the USA’s Central Intelligence Agency,” Robert says. “So when they hear CIA OPS, they immediately ask me more about my business and what we do.”

Interesting – and Easy to Remember

But because the name CIA OPS has already aroused people’s curiosity, they’re more engaged and interested in what Robert has to say. The fact CIA OPS is also easy to remember is another added bonus.

“Even if they forget the ‘OPS’ part,” Robert says, “They always remember the ‘CIA’ part and the fact we work with computers, which makes it really easy for them to find me Google.”

Is it Google-Friendly?

Which brings us to another important consideration you need to make when it comes to thinking of a business name. Thinking of something quirky and interesting which also represents what your business does is one thing, but ensuring it’s Google-friendly is another altogether.

Google has, in many ways, fundamentally changed the way we do business — and as a result, it has changed the way people select their business name, too.

If your business name is too obscure that it becomes too hard to remember, then it won’t work; if it’s too common that it returns hundreds upon hundreds of Google results, it won’t work, either; if it’s too long, too short, too boring — won’t work, won’t work, won’t work.

“You really need to think about what you’ll call your business, because that is one thing that’s hard to go back and change later,” Robert says. Make sure you check to see if the business name you’re thinking of using is being used already, or is too similar to someone else’s — which could land you in hot water, as you will lean in the intellectual property and general law module of our Small Business Management Course.

Robert’s advice: “Avoid names that include the words ‘solutions’ or ‘networking’ — they’re boring, too common, and pretty obvious — you know, all businesses hope to provide some sort of solution, for instance.

“Be original, give your business name some real thought, and test it out on your friends and family first,” Robert advises.

Being that your business name is so important, we recommend that our small business management students start thinking about potential names as soon as they start the course, so than when it comes time to finishing their business plan, they’ll have something in mind.

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If you would like more information about our Small Business Management Course, click here. For information about the other courses we offer at EzyLearn, click here.

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Interview with Business Owner: The Benefits of Being “Hands On”

We interview Mark Darling about some of the keys to his hugely successful water business.
We interview Mark Darling about some of the keys to his hugely successful water business.

We recently wrote about the five attributes successful entrepreneurs possess, but one attribute that wasn’t on that list was being hands-on. Our Small Business Management course teaches students all the practical, hands-on skills you need to successfully start and operate a new business, but that hands-on attitude shouldn’t dissipate once your business is up and running.

Why It Pays to Be ‘Hands On’

With that in mind, we recently spoke to Mark Darling, the chief executive officer of Sip Water, a Sydney-based bottled water business, about why business owners should always be hands-on with their businesses. Mark’s history with the bottled water industry has been a long and storied one, but ultimately it’s been about success.

For many years, Mark operated his first bottled water business almost like it was still a small business even though it had grown to become the second largest bottled water company in Australia, behind Neverfail. Even as the large-scale operation that it had become, it was not uncommon for Mark to carry out many of the duties typically not expected of a managing director, like making deliveries to clients.

Eventually Mark’s business caught the attention of another publicly listed company to whom Mark eventually sold it; it was some several years later, that Mark decided to start Sip Water, this time a much smaller operation where Mark still makes water deliveries to his clients to this day.

Why Do What You Can Pay Others to Do?

The reason Mark still makes deliveries: because it makes his business more efficient, and his hands-on approach is something he attributes to the success of all of his businesses. “People often ask me ‘Why don’t you get someone to help you?’” Mark says. “But I always say ‘Well, why would I do that when I don’t need one.’”

Mark says that many business owners often feel they should employ someone to perform work they could really do themselves. “I’m sure it seems unusual for a CEO to make deliveries, but I do it because, this way, I know it’s been done,” Mark explains.

Perhaps this contradicts everything you thought you knew about business, particularly since its often drummed into business owners that in order to prosper they need to delegate; to step away from the smaller things so they can concentrate on the big things.

On this, Mark agrees, but adds: “If I can fit some deliveries into my day without it impacting on the other things I need to do, I will.” The idea is to only hire personnel that are absolutely essential to the running of the business. This keeps your overheads down and your profits up.

Rather than employing an admin person for your business because you feel that as the owner you shouldn’t be doing admin work, ask yourself whether you can conceivably do the admin. If you can, why hire an admin person?

Often people believe that the larger your team, the more professional your business will seem; the more it will seem like a big business. But some big businesses are like icebergs: they appear a certain way on the surface, but it’s what lurks beneath the surface you need to worry about.

In the case of Mark’s original bottled water business, not long after selling it to a well-known, publicly-listed company — or big business — the core company which purchased it went out of business, taking the business Mark had built down with it.

The Moral Is…

The moral of the story, as Mark sees it, is that his attitude towards running his businesses is right: if you’re hands-on with your business and you know what’s happening with it, then you’ll avoid the calamities that often engulf other businesses: closure due to poor management.

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Our Small Business Management Course teaches students everything they need to know about successfully starting and operating a small business, including payroll, financial planning, and the like. To see our full suite of training courses, click here.

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Should Your Final Price Include GST?

The price you charge for goods or services should always include GST.
The price you charge for goods or services should always include GST.

We are regualarly refreshing the content of our MYOB training course so that you can benefit from all the new information that is always coming in about being a bookkeeper, running your own bookkeeping business or doing the books for someone else’s business.

Pricing Your Services for GST Continue reading Should Your Final Price Include GST?

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What Is It That Your Business Does Again? The Need To Be CLEAR!

If people are left confused as to what your business does, they'll simply go elsewhere.
If people are left confused as to what your business does, they’ll simply go elsewhere.

In our Small Business Management course, we discuss creating a website for your business — and at EzyLean, we even offer a training course on creating a website using WordPress. We’ve also talked about some of the website “must haves” on this very blog, but one of the things many business owners still get wrong is communicating what exactly their business does.

What Does Your Business Actually Do?

Being able to explain your business in one sentence or less should be like second nature to any business owner, yet I can’t tell you how many times I’ve been on a business’s website and found myself wondering, “What the hell does this business actually do?”

It seems that somewhere, in the midst of worry about design, functionality, load times, conversion rates, and so on, many business owners — large and small; this affliction is not discerning — forget to answer the most basic of questions and often the fundamental reason a person is on their website: What does my business do?

Take a look at your website. Does it clearly state in one sentence or less what your business does? If we use EzyLearn as an example, we could say, EzyLearn is an online training provider. We could even take it one step further and say, EzyLearn is Australia’s largest provider of online training courses, including MYOB, WordPress and Excel.

Both examples are clear, concise and, above all, they entice visitors to spend time on our website. This is important, because if you leave visitors wondering what your business does and whether you offer the services they’re looking for, they’ll give up and go elsewhere.

Your Business Plan’s Executive Summary

This is where the executive summary of your business plan comes into play. The executive summary of your business plan is used to explain what your proposed business will do; in no more than a paragraph you need to be able to convince the reader that your business idea is worthy of their funding, participation or whatever it is you’re seeking of them.

In essence, your executive summary is your elevator pitch. You need to refine this and whittle it down to a short, pithy explanation of your business and your services. Practice on friends and family if you have to and once you’ve got it, put it straight onto your homepage, or an easy-to-access “About Us” page.

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And remember: the thing about the Internet is that it’s great if you know what you’re looking for; but the majority of people don’t. Always craft your copy like you’re communicating with someone who doesn’t know the first thing about your business or the industry, then go from there.

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Suffering Poor Cash Flow? How to Get Paid Faster!

Stop tearing your hair out chasing money and investigate a cloud-based system like ezyCollect.
Stop tearing your hair out chasing money and investigate a cloud-based system like ezyCollect.

Too many small businesses suffer from cash flow problems, which is why our Small Business Management Course covers financial planning and how to monitor and manage your cash flow through debtor management.

However, few small businesses suffer from poor cash flow because they’re unaware of how to manage their debtors properly.

Rather they suffer poor cash flow because they lack the resources to chase late payers or, as in most cases, they don’t have the time to stay on top of their accounts receivables to ensure their clients don’t become late payers in the first place.

Aussie company, ezyCollect, aims to solve this problem for medium sized companies – here’s how.

Continue reading Suffering Poor Cash Flow? How to Get Paid Faster!
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Bank of Queensland not Using BankLink – and Others?

It appears not every bank is using BankLink.
It appears not every bank is using BankLink.

We wrote a post last year about a service called Bank Link, which we discovered is being used by a large number of accountants to reduce the amount of data entry involved in bookkeeping. Being that one of our most popular training courses is our MYOB training course and that many of our students are bookkeepers, we wondered what the bank link service would mean for the future of bookkeepers.

Bookkeepers Still Vital!

As it happens, we don’t believe that the BankLink service will make the role of the bookkeeper redundant, given that there is so much more to be being a bookkeeper than just data entry. In fact, we found that because BankLink eliminates much of the time-consuming data entry process, BankLink should be used by more bookkeepers.

Since the post on BankLink was published, however, we heard from one of our readers who told us that the Bank of Queensland does not provide credit card transactions data through BankLink. We thought this was unusual, so we decided to look into it a little further.

After doing a little digging, we discovered that BankLink is not available to be used with all banking institutions, and Bank of Queensland happens to be one of those institutions. We tried to contact the Bank of Queensland to find out if the BankLink service would be extended to their customers, however, we were unable to reach anyone able to give us any information as to if, and when, this service would be adopted.

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For bookkeepers, or small business owners, even, who are customers of the Bank of Queensland this means that you will still need to enter your credit card transactions into MYOB manually. If you are aware of any other banking institutions that do not provide credit card data though BankLink, we’d love to hear from you — let us know in the comment section below.

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Redundancy is Not a Dirty Word: The Positives

Waving a job goodbye through a redundancy can often be a positive step for your career.
Waving a job goodbye through a redundancy can often be a positive step for your career.

There was once a time when saying the word “redundancy” in a workplace stirred much the same feelings as saying “Bomb!” in an airport. But today, as workplaces adapt and change to suit an ever-evolving marketplace, redundancies have become much more commonplace.

Adapt or Die.

Adapt or die. It’s true for businesses, and it’s certainly true for workers. That’s why we find many of our students come to EzyLearn to following a redundancy, taking our MYOB courses and Small Business Management courses to add to their knowledge base — and indeed, add an extra accomplishment under the “education” section of their CVs.

For more on CVs, see our post where we interview a recruiter to find out what makes a fabulous CV. Indeed, when we spoke to Fiona Neumann, recruitment specialist and director of Sydney-based recruitment agency, Skills Savvy, she told us that employees today could expect to be made redundant at least once in their career, if not twice. One young job seeker she interviewed for a position had been made redundant three times in almost as many years.

There was a time when to be made redundant reflected poorly on your skills, capabilities and desirability as an employee. Today, however, that’s no longer the case. In fact, there are many positive sides to being made redundant; we’re going to take a look at just some of them here:

1. Firstly, no one makes you redundant: this is an important thing to remember: you weren’t made redundant; your position was. It’s not personal, it’s just business. Accept that and go forth into the world of employment.

2. Why did you leave?: now when you’re asked that question during an interview with a prospective employer, you don’t have to try and romanticize or find the silver lining in the fact that you couldn’t stand working for your former employer a minute longer. Your position was made redundant. The business was restructuring, and there was cutback in your department. It happens. Employers get that.

3. It gives you the opportunity to do something new: it could be a new job, a new experience, or a new business startup, but with a redundancy payout comes the financial opportunity to do something new. In fact, it’s often after a redundancy that many people decide to go into business for themselves, as an article on the Sydney Morning Herald website last year found.

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So if you’ve been made redundant, it’s time to polish up your skill set — and your CV — by taking course with us. You may also be interested in starting a home-based business as an independent contractor so you can work your own hours close to home. And remember: there’s nothing dirty about a redundancy.

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Get THAT Job this Year: The Importance of the Cover Letter

Your covering letter is as important as your CV.
Getting your covering letter right is as important as your CV.

January is when we’re busiest processing enrolments in our MYOB courses, our Small Business Management courses and so on, and we’ve always been happy to be able to provide people with the training they need to make the career change they’ve been dreaming of. This January we also wanted to give you some advice on the two most dreaded aspects of applying for a new job: CVs and cover letters.

In a recent post we spoke to Fiona Neumann, a recruitment specialist and the director of Skills Savvy, a Sydney-based recruitment firm that specialises in helping people to re-enter the workforce following redundancies, raising the kids, or simply because they want to make a career change.

Fiona helped demystify the CV-writing process, which at one time or another has puzzled even the best of us. But in a job market where redundancies are almost commonplace, writing a CV is not just puzzling, it’s very often daunting, particularly for those people starting their career afresh.

Writing a Cover Letter Doesn’t Need to be Daunting!

But here’s the good news: it doesn’t need to be. Getting the job of your dreams has a lot to do with your ability to articulate yourself, which is where the cover letter comes into play.

It’s fair to say that many people see a cover letter as an afterthought; the way people see wrapping paper as the afterthought to a great gift. They spend all their time laboriously writing and fine-tuning their CV, to then put together a slap-dash covering letter just so that Seek will accept their job application.

Mistake. Big one.

Linking Back and Clarifying Your CV

Your cover letter is just as important as your CV. Aside from reinforcing all the information you’ve put into your CV, it shows that you didn’t mean to apply to some other job listed on Gumtree, and importantly, it allows you to show a recruiter or hiring manager why you’re suddenly looking to re-enter the workforce after several years of being out of it.

The key here is to be clear and concise. If you’ve been raising the kids for the last six years, write that. Don’t be vague and allude to something that could be interpreted as raising children or… being in prison.

But also don’t write a flowery vignette of your life. You need to show why you’re applying for the job you are; if it involves are change of field or industry, then explain why; why you’re qualified for the job, but not overqualified—this is important, because people that are overqualified are, to an employer, risky: you could get bored and leave, want more money than they can offer, or have difficulty with authority being that you’ve always been The Authority.

But remember: be clear and concise. And above all: don’t be bland. Recruiters read through hundreds of cover letters; they’re looking for the most qualified, most desirable person for the job. Don’t leave them wondering why you applied for the position you did. For some CV-writing help see this post; for help up-skilling, see the training courses we have on offer here.