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There is No Official Diploma in Xero

Nationally Recognised Courses in Quickbooks, MYOB and Xero Courses do NOT Exist

Federal Government Department of Education and Training myskills website check on RTOs and accredited coursesA lot of our enquiries regarding MYOB, Xero and Quickbooks courses are from students looking for a bookkeeping job or start a bookkeeping business so when they ask about accredited or certified courses in accounting programs its because they want a qualification or because of what they’ve read on training websites – some of them are very confusing. The biggest confusion that I’ve come across lately has been about a Diploma in Xero! it doesn’t exist.

The best place to find out the truth about Nationally accredited courses is at the official government websites: http://training.gov.au/Home/Tga and https://www.myskills.gov.au/ and if you do a search at either of these sites for Xero,MYOB or Quickbooks and you’ll find there are no results and the reason is simple – bookkeeping skills are the same regardless of which software program you use.

When the Department of Education & Training began the process of regulating the education industry last decade I explored the options of applying to turn EzyLearn into an RTO and decided against it because of the red tape and high compliance costs. I’ve since spoken to managers at some VERY large companies that initially decided to jump on the RTO bandwagon only to discover many years later that it was all a huge cost for very little benefit. This doesn’t mean that RTO’s are bad, it’s just that the business owner needs to go through an evaluation process to see if it is financially viable. Here’s some recent news about RTO’s that have experienced financial difficulty.

Nationally Accredited-Certificate-IVin-Bookkeeping-online-training-course

EzyLearn has Partnered with an RTO for Cert IV in Bookkeeping!

EzyLearn creates, delivers and supports short courses, often called night courses, in the popular accounting software programs for a low cost and with the flexibility of online delivery so you can start quickly anytime (no waiting for a course schedule) and then progress at your own pace. See our Cloud Accounting Courses here.

If you’re looking for a Nationally Accredited Bookkeeping Certificate then learn more about what’s included and the costs for a Cert IV in Bookkeeping.

Compliance Requirements for RTO’s

A great example of one very onerous compliance task for RTO’s is that they need to keep student records for 30 years, 30 years! That’s more onerous that the 7 long years a business needs to keep tax records for the ATO! If you are really interested, take a detailed read of Standard 3 the site that governs RTO’s in Australia, Australian Skills Quality Authority (scroll down just past half way).

ezylearn-MYOB-training-workbooksEzyLearn has always been a creator of training course content and we focus on keeping our content up to date, marketing it, delivering it via an LMS and supporting students – that includes delivering exceptional value for a low price and using as many learning tools as we can (workbooks, exercise files, training workbooks, knowledge reviews).

When students ask us whether we are accredited or whether our certificates are accredited we try to find out what is most important for them: to get software skills and experience or to get a nationally accredited certificate – there is a MASSIVE difference in price and I’ve written this blog to help you find the right course for your circumstances.

Nationally Accredited Courses and RTO’s

Here are a couple things that will help you find the right course and the right training company.

  • Only an RTO (Registered Training Organisation) is able to deliver nationally accredited courses and more specifically the assessments that deem whether you are Competent or Not Yet Competent.
  • RTO’s can only deliver Courses based on the subjects available from a Nationally Accredited Library of subjects

If you are thinking about doing a Nationally Accredited Course check out whether that training provider is listed at this site: http://training.gov.au/Search. While you are at it see if the course they advertise is also listed.

Diplomas are Available for Accounting: Check your RTO

Satisfaction and Labour marketing information for bookeeping jobs if you have a Cert IV in BookkeepingSee if you can find a Diploma in Xero, or MYOB or Quickbooks? The answer is no, because their isn’t one. What some training companies offer is a Cert IV in Bookkeeping or a Diploma in Accounting and they may focus on using Xero or MYOB or other software but if that is the case you should delve a little deeper into the RTO and see how good they really are. If you search the training.gov.au website you’ll be able to see all of the information about every RTO. The Investment Banking Institute in Melbourne is a highly regarded RTO for the provision of financial services and bookkeeping courses and when you visit their Official Organisation Details page you can see the courses on their “scope”, their contact details and if there are any restrictions on the training they deliver.

If you are really that interested in learning more about accreditation and accredited courses you should take a look at the Cert IV in Bookkeeping. There are 24 available courses but an RTO only needs to deliver 13, of which 6 are core units. That means that apart from the core subjects EVERY RTO is able to mix and match with 18 of the potential elective subjects. I’m not the best at statistics but this means there are LOTS of potential combinations of subjects that can make up a Cert IV in Bookkeeping.

See my conclusion and references for examples of the type of information a good RTO will make available about the student satisfaction (Quality Reporting Indicators).

Accreditation by the Software Company: MYOB, QuickBooks, Xero

Online bookkeeping cloud accounting services using MYOB, Quickbooks and XeroAnother type of accreditation are those offered by the software companies but let’s be honest, these services are revenue raising “partner” programs and the more “paying” partners a software company has the more money they earn and the more exposure to clients they have. I recall when MYOB was in it’s early days (and still called Data Tech) that the main requirements to become a partner where to do at least 3 installations – but there was not training or quality control beforehand, it was almost like you had to wing it and if you did 3 then you were rewarded with a partner status!

In those early days EzyLearn delivered MYOB courses and some of the students who came along shared experiences about “MYOB Certified Consultants” who just flew in, set everything up and then flew out leaving a mess that often they wouldn’t fix. These consultants made themselves appear like super heroes who could only possibly come for one day at a time (they were booked out for months of course and charged a fortune). The company’s accountant or accounting staff were usually left to clean up the mess and make everything right. Sure,things may have changed these days and the standards imposed by the software companies are much higher but to me this accreditation is one of the last places a bookkeeper should turn to – and the last accreditation an employer should look for.

The best accreditation in my mind is accreditation (or certification) by the industry and that’s normally delivered by not-for-profit associations that aim to increase the education and compliance of their members.

Accredited by the Industry

Accredited online MYOB training course and support institute of certified bookkeepersThere are several associations for bookkeepers who want to become Registered BAS Agents but the most progressive is the Institute of Certified Bookkeepers. This organisation came from the UK where they are still a leading member group, when the Australian Bookkeeping Industry began the process of regulation and they recognised the benefit of letting their partners use their logo to demonstrate their membership status.

We spend over $1000 pa on this membership but we do it because our students are then able to join the Institute as student members.

Conclusion

Firstly,I did NOT see myself writing all this.

Secondly if it’s important for you to receive a nationally accredited qualification do some basic research in the company delivering the courses and make sure they are an RTO and not just using words like Diploma in Xero to confuse you and finally check out the subjects that they include in their Cert IV, you may find one company’s Cert IV is better than another.

MYOB Training Courses with 30 Day money back guaranteeFinally, If you decide you just want to learn how to use the software using practical exercises and following step by step processes that are performed in most companies everyday then enrol into one of our EzyLearn courses. The Certificate we provide is a Certificate of Completion once all our Knowledge Reviews have been completed successfully and these knowledge reviews are at the end of each section of each course. In the MYOB course we have 5 courses.

The best guarantee I can offer is a 30 day money back guarantee. Happy Learning

 

Some other references you may find interesting:

 

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Announcement: Social Media Marketing Course

EzyLearn Social Media & Digital Marketing Training Course logo image only

Social Media Marketing Course for 2017

EzyLearn Social Media & Digital Marketing Training Course logo image onlyDigital marketing is one of those fine arts that sometimes takes many attempts to get right and I’m guilty of that myself. I wrote a couple blogs recently about content marketing because I spend a lot of my time creating and modifying strategies, optimising and planning the content that my team creates for EzyLearn and other websites. However, I think many people are unfamiliar with what the term “content marketing” means — my mistake! I should have used the words that most small businesses associate with online and digital marketing: “SOCIAL MEDIA”!

Social Media Course — We Include EVERYTHING

So, now that I know social media is the keyword, I’m going to explain how every course we offer ties into your Facebook advertising and Facebook Page and why all of these aspects are important to you if you are going to spend more time and money building a strong online brand.

Content Marketing

virion and 123ezy social media course and content marketing catalogue No matter who you are or what you do you will need content and you will use that content to promote you and the services you provide. I have been using all of these tools to help convert EzyLearn into an “online only” training company in 2006 but I was able to explore how to provide these services to real estate agents when I managed the social media strategy for Derek Farmer, a real estate agent in Cammeray at the time. Here are the content options we had to play with:

Photographs and Images

Images are used in Instagram, Facebook, Linkedin and on your blog (if you have one). They are used to make a blog easier to read and in industries like real estate where good photography is important to get a high price and make a successful sale they are used to showcase the product being sold. I recently spoke to an asbestos removal company and photographs of what they do and how they do it are also an important part of their “content”.

We show you how to include images in blogs and even include fundamental image editing skills using GIMP (it’s very powerful and it’s free!)

Video Marketing

property marketing, video marketing, Facebook Page, Facebook Ads, Youtube and video marketingEzyLearn has several hundred videos as part of our online training courses and sometimes we use them to give prospective students examples of our training, explanations about how our special offers work or even videos of me explaining the EzyLearn journey since the late 1990’s! Real estate agents like Derek Farmer use video to help educate property sellers about the various aspects of the property selling process and what to look out for.

We show you how to get your video up to YouTube, or more professional services like Wistia and show you the analytics you can get about your video viewers and how to make a better video next time — it’s all about drop off rates. We also show you how to get a Call-To-Action within the video itself.

Blog Marketing

Blog marketing is my personal favourite because I love writing; you can really play with the keywords that Google loves so much and you can fill a website up with content that shows you are active.

We teach you how to create a website, create web pages AND blog posts, how to optimise them for the keywords you want to be discovered for and how to measure and understand the visitor analytics.

Facebook Pages, Timeline Posts, Advertising and Remarketing

This is the one that EVERYONE is interested in and for good reason; the demographic targeting is fantastic. Facebook is becoming increasingly important for real estate agents to promote themselves — indeed, Social Estate and BuddyBid are just two companies getting in early to earn a couple of hundred dollars a month for each real estate agent they take on board.

Note: This is something that any work at home mum (or dad) can do! You just need to understand how to generate new content or “republish” other interesting content on a Facebook Timeline and how to create a Facebook Ad. We cover all of this in our Social Media Marketing Course.

Facebook Pages

Our written guide and training course videos show you how to set up a Facebook Page for a local business (ideal for tradies, service providers like accountants or bookkeeper and of course real estate agents). By using a Facebook page you can assign the administration of that page to someone who simply schedules posts — that someone can be YOU.

Most people with a Facebook Page then need to make sure their Timeline is filled with content so that they pop up regularly in local news feeds.

Feeding Your Facebook Timeline

Real Estate Agent Facebook Page, timeline posts and ads help property and brand marketingMost people think it’s important to create a Facebook post every day but that’s hard to do if you need to generate original content. Instead most people re-post other content that is relevant to the audience — this is often referred to as curated content (for instance, where you make a comment or affirm your belief in an article).

Real estate agents often simply refer to the plethora of real estate blogs available and here are some examples used by David Howe, an honest and diligent McGrath agent in Northbridge, Sydney, who asked our designer team to create a website for him:

  • http://www.smartpropertyinvestment.com.au/how-to-maximise-profit-without-it-costing-you-a-cent
  • http://www.dailytelegraph.com.au/lifestyle/food/sydney-taste/sydney-eat-street-10-things-to-try-in-crows-nest/news-story/
  • http://www.apimagazine.com.au/2016/11/debt-retirement-worries-high/
  • https://www.buzzfeed.com/markdistefano/too-real-estate
  • http://www.homestolove.com.au/how-to-design-the-perfect-laundry-4236
  • http://blog.templeandwebster.com.au/work-the-trend-the-new-natural/
  • http://www.afr.com/real-estate/residential/dont-want-to-move-want-a-reno-architecture-awards-show-how-to-do-it-20161104-gshwue
  • http://davidhowe.com.au/david-howe-real-estate-agent-northbridge/

This method of posting other people’s content is good enough to show that your Facebook Page is active. However, from an internet marketing perspective it tends to send people away from your Page and onto other websites where your competitors might advertise — especially if you report material by ratemyagent, openagent, realestate.com.au or domain!

In our social media marketing course we show you how to make a post like this and schedule them all in advance but also how to get your own unique content and how to link to content where none of your competitors are listed.

Facebook Advertising

Facebook Ad Views for individual property advertisement - Clarence TownFacebook ads are relatively simple to create so there is NO reason to get someone else to do them (particularly if they’re going to charge you the equivalent of 4 hours’ labour!). The key elements of a Facebook Ad are their structure: Campaigns, Adsets, then individual ads and once you get that right and understand how it works, creating a Facebook Ad can be done by someone in your office or who you trust (again, a work at home mum).

We show you the type of posts and ads that Derek Farmer paid to promote in his local area, why he chose to do it, how much he paid and what his viewer and reader statistics were. We’ll also show you how to advertise to your own client base in their Facebook Feeds and how to remarket to people who’ve been to your website or Facebook Page.

WordPress, Hosting, User Management etc

I believe that your own website is the best “landing page” for any marketing money spent because YOU OWN IT. The more traffic you direct to your own website and the more content you put there that is valuable to your customers and future potential customers the more valuable YOU and YOUR WEBSITE will become.

WordPress online training course and social mediaIn our Social Media Marketing Course we include every aspect of how to manage your own website using the very popular WordPress Content Management System. This includes having multiple users be able to publish content. We also teach you how to optimise your blogs and pages for important keywords using tags and categories, how to use meta tags on your pages and even on images so everything gets indexed by Google and how to make your website look fantastic with professional themes (templates).

Lead Capture and Email Marketing

Having a call to action on your website or Facebook Page is critical to truly analyse it’s effectiveness and understand it’s success — what’s working and what needs to change. A very important part of that is to capture the email address of people who visit your site and most websites do that using a giveaway, free reports, white papers etc. Once you have a potential clients email address you effectively have permission from them to send them email messages.

We use a number of different email marketing solutions including Campaign Monitor and Aweber, and these are very similar to MailChimp, GetResponse, Constant Contact and a plethora of other email marketing solutions. We’ll show you how to use these systems to capture website visitor details and send them messages automatically. 

Capturing, Analysing and Understanding visitor traffic

Video visitor Analytics - property marketing video for real estate agentsGoogle Analytics is the most popular website traffic analysing system and you can use it to measure the effectiveness of your website day-by-day, week-by-week and for specific date ranges.

We show you how to implement the code on your website, how to access the visitor traffic information on your PC and even your mobile phone and what elements to look for to understand what your website is doing. 

Conclusion about Social Media Marketing Course

We do all of this using our own website examples as well as Derek Farmers website so you can see what real businesses do to succeed online. Whether you want to do all of this yourself, hire an experienced internet marketer or find a suitably qualified work at home mum (or dad) this course will give you an abundance of knowledge and strategies to manage what you do.

See what’s included in our Social Media Marketing Course and enrol today at a huge launch discount!

[button link=”http://ezylearnonline.com.au/courses/marketing-training-courses/digital-marketing-social-media-courses/” color=”orange”] Social Media Marketing Course Contents[/button]

 

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MYOB, Xero or QuickBooks: Which Suits Your Business Best?

Which is the Pick of the Bunch?

xero myob or quickbooks which is best
It’s a competitive accounting software market place out there … which is the pick of the bunch for you?

IN A PREVIOUS POST, we highlighted some of the biggest differences between QuickBooks and MYOB

However Xero is also a serious competitor to MYOB (and QuickBooks to a lesser degree).

So let’s take a look at the different capabilities of each accounting application and the kinds of businesses they best suit.

Continue reading MYOB, Xero or QuickBooks: Which Suits Your Business Best?

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Reckon One or MYOB?

Just What Do We Reckon?

find-a-good-bookkeeper
Reckon One was the original distributor of QuickBooks.

Not so long ago, we looked at the major differences between MYOB and QuickBooks. We also explored some of the other benefits of Quickbook more generally over MYOB, but Reckon One, which used to distribute QuickBooks in Australia before striking out on their own with their cloud accounting software, is also becoming a major player in the cloud accounting space for small businesses.

We thought we would take a look at how Reckon One stacks up compared with MYOB, which is still the market leader in Australia and the mostly widely used account software application among accountants.   

Reports

The reporting functions in Reckon One are extremely powerful. This is true of MYOB, as well, but with one major difference: Reckon One has the ability to customise and save the reports you’d like to run. This is a big time-saver, as it renders all your reports just one click away, rather than several. If you’re using a bookkeeper, they’ll be able to run your reports for you the first time, and then you’ll be able to go in and generate them as often as you like afterwards.

Payroll

Both products offer a very good payroll system for businesses that need it (Reckon One, at the time of writing, charges an additional $3/month to turn this feature on), while unlimited payroll comes standard with the MYOB Essentials Unlimited Payroll plan. Both products are also SuperStream Compliant, so if you’re looking for a stable, yet flexible, payroll system, either products are a good choice. Of course, depending on your business’s other needs, you may lean more toward the cheaper Reckon One option.

User Experience

MYOB AccountRight, even to this day, looks dated. The MYOB Essentials platform, however, has a much cleaner interface, as does Reckon One. The product you choose will depend on the size and needs of your business, the features you require, and who will, primarily, be using the software. MYOB is famously more difficult to use compared with Xero, QuickBooks or virtually any other accounting software. Indeed, everything you can do in Reckon One takes about three or four more clicks to perform in MYOB, so, again, it’s a matter of personal choice. There are many Apple users who can’t understand why people still use IBM computers, just as there are many IBM users who can’t understand why people use Apple products.

In selecting a cloud accounting package for your business, remember not to choose solely based on price. Make a list of the needs of your business and the functions you’ll require, and then select the accounting package that suits your needs the most. It’s also a good idea to speak with your bookkeeper before making a choice. 

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Right now, for a limited time, we’re offering over $300 off a number of our online courses — we also have new great courses in QuickBooks online daily transactions and, if you’ve ever struggled with filling in a timeline of posts on social media, or you want to start promoting yourself or your business in social media, try our Digital Business and Social Media Marketing Courses.

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Is QuickBooks Better than MYOB for a Small Business?

How Does QuickBooks Really Stack Up Against MYOB?

compare QuickBooks and MYOB
QuickBooks is a much simpler accounting package to use than its rival, MYOB.

WE RECENTLY INTRODUCED our QuickBooks Online Daily Transactions Course because we can see that QuickBooks is fast becoming a serious and respected rival to the more established accounting software packages.

We recently wrote about how QuickBooks uses the SuperStream-compliant service KeyPay to deliver payroll services because QuickBooks itself isn’t actually SuperStream compliant. Currently, the payroll feature in QuickBooks is free for all Small Business plans, as the company further positions itself as the low-cost accounting software option for Aussie small businesses.

Continue reading Is QuickBooks Better than MYOB for a Small Business?

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Video: Receive an Automatically Discounted Price for Online Course Enrolments!

Specials and Summer Training

2016-12-20 How to use the EzyLearn website to get discounts and special pricingIt’s Christmas time and we’ll be open every day (except the public holidays) which means you can make contact with questions or support during your course.

But best of all, we’re offering a fabulous special offer with a saving of over $300. Check out the quick video below which shows you how to get $663 dollars worth of training for just $296a saving of $337!

All you have to do is choose your courses at our Online Course Enrolment page and the discounts will be applied automatically.

Get New Skills for A New Year!

discounted Myob QuickBooks online courseWith the New Year coming fast we find most of our students are looking to change careers and/or up-skill so as to feel confident with their computer skills in job interviews and the like, so our current special offers will train you up to be your best, cheaply. Here’s all you need to do:

  1. Choose Microsoft Excel course (12 month’s access, all 9 courses and Certificate).
  2. Scroll down to the discounted courses section to see the Xero Training Course available for $30 less.
  3. Scroll down further to see the Microsoft Word Course (12 month’s access, all 9 courses and Certificate), which is normally $267 is now FREE
  4. Tick the box next to “Yes, I have a discount voucher code” and enter 8881818 to receive a further $70 discount off the Microsoft Excel course!

If you don’t have the time right now, don’t worry, you’ve got 12 months to complete all these courses at your own pace — so just enrol now to get the current special offers.

Watch this video to see how to get the discounts

New Online Courses for the New Year

It’s been a very busy year for new course creation and we’ve just launched two new courses that are all based on new online cloud-based services in bookkeeping and marketing/advertising. Read about them here:

QuickBooks Online

Provide quotes on your tablet computer, convert them to invoices when you get the order and take photographs of your receipts for expenses — works on your smartphone too. These are the features of America’s most popular accounting software program that is now aggressively promoting itself to Australian small businesses.

And what do we think? We believe QuickBooks is good software — find out more about our Intuit QuickBooks Daily Transactions Course.

Our New Digital & Social Media Marketing Course

Facebook and social media online training course
Tired of struggling to post consistently on Facebook and other social media sites? We’ve had a WordPress course for several years to teach you how to create your own website and blog, edit images, and optimise it for search engines (like Google). But if you’ve ever struggled with fleshing out a Facebook Page, or want to start promoting yourself or your business in social media, try our Digital Business and Social Media Marketing Courses.

We show you what you should include on a modern day website as well as including Facebook Page, Content Marketing and Facebook Advertising training (which we used to help Derek Farmer show up on Page 1 in Google for the competitive Cammeray Real Estate Agent search query).

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Most of all, from all of us here at EzyLearn, HAVE a FANTASTIC and SAFE Christmas — doing things you love!

Online computer training Christmas specials_comp

 

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QuickBooks Isn’t SuperStream Compliant, But It Doesn’t Matter!

How QuickBooks Palms Off Payroll

quickbooks superstream compliant
Quickbooks is gaining traction in the Australian marketplace.

I’m a fan of QuickBooks as the functionality is excellent and the cost of the software is still low. I’m really pleased to announce that you can now enrol in our QuickBooks Online Daily Transactions Course — but does QuickBooks fulfil Australian legal obligations to be SuperStream compliant?

The background is that from July 1 this year, all Australian businesses with fewer than 20 employees were required, by law, to be SuperStream compliant.

SuperStream is a government initiative to improve the efficiency of Australia’s superannuation system, namely by making superannuation a totally electronic process.

Most cloud-accounting packages that have been developed for the Australian market (such as major applications, like MYOB, Xero, Reckon and so forth, but not smaller apps like Zoho or QuickBooks, which can be used in Australia but don’t interface well with Australian tax procedures) are now all SuperStream compliant, with one exception: QuickBooks. Continue reading QuickBooks Isn’t SuperStream Compliant, But It Doesn’t Matter!

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NEW COURSE: QuickBooks Online Daily Transactions Course

Enrol Now for our Special Priceintuit-quickbooks-accounting-software-training-courses-logo

We’re coming to a rather frantic yet very exciting end to the 2016 calendar year with a whole bunch of new course announcements coming — the first of which is the creation of our QuickBooks Online Daily Transactions Course! It’s currently only $50 so hurry up and enrol now to enrol at this price — it’ll go up soon as we develop new content to beef it up!

I written a lot about Quickbooks Online since Intuit, a MASSIVE accounting software company in the US, started to promote itself directly in Australia after breaking up with Reckon, their local distributor. And why did this happen? Because of the power of cloud accounting for software companies to deal direct with the customer!

Why a New QuickBooks Online Training Course?

Our QuickBooks Online Daily Transactions Course is the result of comparisons we’ve made between the accounting software programs and the belief that this software will start to take a larger chunk of the accounting software market in Australia — if for only one reason: the cost for the software is very low and remains low while they try to win market share. The functionality of QuickBooks is excellent, and as far as navigating and “user experience”, it is far easier and less clunky than having to install a software program on your computer, like you need to do with MYOB!

 

At EzyLearn we use each of these main accounting software programs (MYOB, Xero and Quickbooks) and for me, personally, QuickBooks is the pick of the bunch!

— Steve Slisar, Managing Director, EzyLearn

 

Our course has been created by highly qualified professionals — in this instance, Tracey, our registered BAS agent and Helen, a qualified accountant, so you can feel confident the information is covered thoroughly and precisely. You can view our course prices and enrol now to take advantage of the great price on this new course.

If you’re looking to improve your current skills set or you’d simply like to learn a new one, visit our website for a full list of our training courses and details on how to enrol. If you enrol in any of our MYOB, WordPress or Excel online training courses, you’ll receive Lifetime Membership to our course materials. This means you can stay up-to-date with each new version of software that’s released for no additional cost! What’s stopping you? Enrol today!

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Are You a Bookkeeper Who Needs More Clients? Want My Advice?

If you are a bookkeeper, selling online MYOB and Xero training courses could be a perfect complement to your bookkeeping business!

FINDING PROSPECTS AND converting them into clients involves selling and most of us hate doing it, but wait…

For those of us in small business, be it as a bookkeeper, real estate agent, sales rep, virtual assistant or the like, most of us are selling every day of our lives.

This means we get pretty good at it. We develop techniques that we can replicate and that become part of our daily lives.

The process of selling is really no longer about selling per se; it becomes about a systemised process of:

Continue reading Are You a Bookkeeper Who Needs More Clients? Want My Advice?
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The New Year’s Approaching: Think About New Content Marketing for Your Business

The Value of Content Marketing

the-value-of-online-content-marketing
Finding it hard to get started in content marketing? Register for our upcoming course.

The beginning of a new year, which is typically the quietest as people take a while to adjust to the work and school routine, is when a lot of business owners spend time setting goals for the year ahead.

Just as individuals set their own personal new year’s resolutions, many business owners use January to set some new year’s resolutions for their business’s marketing activities.

Here are the Digital Marketing tasks that staff can do to bring more inquiries and more sales:

  • Business blogging vs paid Google Ads or Facebook Ads
  • Email Newsletters
  • Optimising images and photographs for SEO

Continue reading The New Year’s Approaching: Think About New Content Marketing for Your Business

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You Need To Be a Job Hopper To Do Well In Your Career

When it Comes to Your Career, Hopping Around is OK

job-hopping-to-success
Those who hop may be the most successful, career speaking.

For many years, young people, particularly Generation Y, were cautioned about changing their jobs too often — or being a “job hopper”. It would give the impression they were flaky or disloyal or unable to commit, they were told,

You want to find a job where you can stay there for at least 10 years, where you can grow and progress through the company.

That was the advice handed out just a decade ago, perhaps even more recently than that. But the tide is now rolling the other way. Continue reading You Need To Be a Job Hopper To Do Well In Your Career

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Why Partnerships Can Be Risky Business

An Understanding of Business Partnerships is Essential

business-partnerships-training-course-online
Structuring your business as a partnership doesn’t have to be risky business if you arm yourself with the right information first.

As we mentioned in our previous post about doing the necessary actions to start your new business now, rather than in January, there are lots of tasks to carry out before your business will be ready to commence trading. The first, most important thing you should do, is register for an ABN.

There are lots of services available that, for a fee, will register your business name, company structure, domain name, email hosting, and even register your business for GST and PAYG. But do you really need to use these services? Well, it depends. 

You might if: Continue reading Why Partnerships Can Be Risky Business

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FREE Digital Business Course

Learn How to Run a Business Online

starting-a-new-cafe-or-retail-business
It doesn’t matter whether you have a specifically online business, or a gift shop, clothing store, cafe or other bricks and mortar business, as a business owner, we can help you understand the digital economy.

In a post I published about starting your own business, I said that all small business owners should have an understanding of traditional and digital marketing. You’ll be surprised how many don’t!

All businesses have a digital aspect to them these days so it’s vital that business owners and managers know how to manage the digital aspects of their business.

This starts by understanding some of the terms used and how websites, domain names, hosting and the Google search engine works. Continue reading FREE Digital Business Course

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Running Multi-Period Profit and Loss Statements

multi-period-profit-and-loss-statement-reporting

Be Aware of the Ebbs and Flows of Your Business: Multi-Period Profit and Loss Reporting

Nearly every business has its busy periods and its quiet ones. Crucial to the success of a business is knowing when these busy periods and quiet ones occur, so you can capitalise on them.

For a lot of Australian businesses offering professional services, December through January is usually when business winds down for the year. In the hospitality and accommodation industry, however, it’s typically the busiest time of the year, so planning for increased business is essential. Continue reading Running Multi-Period Profit and Loss Statements

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The Secret to an Error-Free BAS Report

What To Do So You Don’t Lose Money When Doing Your BAS – 6 steps

If your business is registered for GST, it means you have to file regular activity statements with the ATO, usually each quarter. A lot of business owners export their Business Activity Statement (BAS) data straight from their accounting software, like MYOB or QuickBooks, and quickly prepare their BAS’ that way. But this is an imprecise method, and one that could be costing you money.

Tracey Marino, an experienced bookkeeper based in Rockingham, WA, knows how important it is that businesses of all sizes keep their Business Activity Statements error-free so as not to end up costing business owners money.  Continue reading The Secret to an Error-Free BAS Report

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Three Things Your Bookkeeper Shouldn’t Be Doing

Is Your Bookkeeper Making Stuff Up?

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Some bookkeepers may fudge their way through your books, but you can spot this before it ends up costing your business.

In a previous post I wrote about the three tell-tale signs that your bookkeeper isn’t paying attention and thought I’d expand on this a little further by writing about three of the things your bookkeeper shouldn’t be doing — and what it means if they are.

Continue reading Three Things Your Bookkeeper Shouldn’t Be Doing