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Free Tip for real estate agents who want to use video in their social media with WordPress websites

Getting video into social media advertising and marketing is king for real estate agents

property marketing is important to sell your house in Sydney's lower north shore property market

You may recall a recent post about the exciting work we are doing with real estate agents around Australia to help them with their social media marketing as their industry goes through massive technological change.

Real estate agents are adopting Facebook pages, using Facebook advertising and creating their own websites to make them stand out from other agents but most importantly to show property sellers that they’re very experienced in the local property market and also great people to deal with. This stuff also applies to bookkeepers, accountants and most businesses where a good personal reputation is important!

Creating videos, serving videos and displaying videos

We spend much of our marketing efforts “writing” blogs to add value to you, the reader. We also optimise these pages so they can get discovered by people who use Google and other search engines to find information. Through our digital marketing agency, virion we’re doing this work for real estate agents AND bookkeepers so make sure to check these services out or contact us if you want to know more.

The thought of creating, uploading and then displaying videos on a website is very daunting to some people and usually it’s the inserting the video into a website as a blog or a page that is the part people aren’t sure about. So, I created a video for you! Yes, feel free to enjoy my calm, relaxing, yet very capable voice go through a process that our team go through dozens of times a week.

We have a course on WordPress and this video and other new videos will shortly be inserted into that course but the other aspects of performing this type of work involve these questions:

  1. Where are you going to store the videos. We prefer Wistia because of their fantastic analytics but most people are familiar with Youtube and the fact that it’s free is a great benefit too.
  2. How are you going to display it. We prefer to keep our content on our own websites but lots of real estate agents are happy to build up a following on many different social media platforms and Youtube is definitely one of them.

Enjoy the video below and make sure to Request a Quote if you are interested in having my team and I manage your online digital marketing using quality content.

Youtube videos into WordPress Blog pages

Also, stay tune for updates about our forthcoming Facebook for Business Courses.

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Bank Recs is BAS preparation but lodgement is legal

Due dates for BAS lodgement can be deferred by BAS agents

Due dates for lodging BAS's and extensions for BAS Agents using the BAS Agent portal - Bank Recs do most of the work
Image: ATO website

If you’re doing your BAS with the help of a Tax or BAS agent you might be aware that although the actual due date for the March quarter BAS is 28th April you can get an extension by using a tax or BAS agent to the 26th of May.

We’ve had quite a few conversations lately with bookkeepers about whether they can do this or not and if not who can they turn to, to do it.

When you lodge a BAS with the ATO you are effectively telling them how much you’ve earnt and spent but more importantly you are defining how much the business actually pays in tax – and they DON’T want you to get this amount wrong.

If the amount is wrong and in your favour you may incur fees and charges and the TAX and BAS agent system (that is managed by the Tax Practitioners Board) has been set up to assume that only someone who has the training and experience is responsible for lodging these important documents. If they get it wrong a small business owner can sue them for the time it takes to fix the problem and for this BAS agents need professional indemnity insurance.

Non-registered Bookkeepers and BAS Agents

xero-myob-learn-with-ezylearn

The good news for both businesses AND ordinary bookkeepers who are NOT registered BAS agents is that you can have a bookkeeper do your data entry, as well as help you with various aspects of your business accounts and administration (like accounts payable, receivable and even customer service etc) for a good, low rate.

All you need it confidence in using MYOB or Xero accounting software. Our Xero Complete course will teach you everything from setup and configuration through daily transactions like invoices, purchases, expenses and payments and advanced topics like BAS, Reporting, Payroll, Projects and cashflow reporting.

Many of these bookkeepers operate as independent contractors so the small business doesn’t need to employ a staff member to do the books [want to start your own bookkeeping business cheaply? Look at joining National Bookkeeping] and some of them are very experienced in bookkeeping and even running their own businesses.

The good news is that you can still use one of these bookkeepers to take care of the accounts side of your business and use your accountant or a BAS agent for the BAS preparation and lodgement.

Bank reconciliation done right is where all the work is done

Now we have the BAS lodgement details out of the way let’s get into the bank reconciliation. This work is often done by the accounts person or contractor and it’s where most of the time and effort in preparing a BAS is spent. If this is done correctly the BAS preparation is pretty simple so it made us delve a little further into the steps taken in doing this work. Here are the simple steps:

  1. Launch your accounting software
  2. Go to the bank reconciliation area
  3. Start matching entries in your software with lines on the bank statement (much easier and faster with bank feeds and Internet banking).
  4. Reconcile each month
  5. Run your BAS report

Many people at this stage will need to provide copies of their bank statement to their accountant, BAS agent or bookkeeper so that person can see actually real world evidence of that transaction (sometimes bank feeds are perfect either). It’s at this stage that you realise whether you made the right choice in the bank you choose because not all banks are equal in Australia even if they are grouped as the BIG four. I’ve written about my disappointment in how hard it is to use a bank like NAB before and I’m afraid I’m gong to have to do it again, comparing NAB to CBA for the ease of getting bank statements.

Bank Statements and Internet Banking – Bad news NAB

CBA Netbank easy to get past statements up to 7 years old compared to NAB business banking

CBA provide 7 years of storage for bank statements so if you do have to go back and get an old one guess what? No calls to make, not bank statement fees to pay, no need to search through your filing cabinat for paper statements, all you need to do is go back to that period and download the file as a PDF and email it to your accountant or bookkeeper.

NAB is too old, statements are hard to get and customer service needs to change with statement search

To do this with NAB is very similar to walking into one of their branches (well the one they just closed down at Dee Why anyway) – it’s old, clunky and hard to work with and often I’ve found you need to email or call or do physical searching around your office for this rudimentary information – this task alone can make the whole bank reconciliation experience very frustrating.

Do your end of year reports now

facebook marketing and advertising course online

While we are on the topic of reporting you may be aware that there are some tax deductions and expenses that you can claim this financial year so it’s a good time to know exactly how you have performed this financial year. Plus you’ll see how far short or ahead you are from last year and you can do your own Jerry Harvey style clearance sale – everything has to go, go, go because we have TOO MUCH stock.

We’re preparing some blogs that’ll be published shortly about some of the deductions and tax breaks you might want to take advantage of. Hopefully after these we’ll be able to focus on our online digital marketing courses like Facebook Pages for business and Facebook advertising for real estate agents! Every one will benefit from these Facebook courses but we’ll slant towards how real estate agents can use Facebook to attract vendors in their local area – it’s fascinating.

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What’s your career preference? Bookkeepers vs. Real Estate Agents

Choice of sales vs administration work

Components of choosing a career path include education, experience and skills - MYOB and Excel are important skills for office workThey say that, in life, nothing is certain but death and taxes. If you live in Australia, however, it’s fair to say that nothing is certain but death, taxes and real estate, since selling property seems to be the national pastime (Sky News does broadcast live auctions every Saturday now, thanks to a new partnership with REA Group). Since real estate agents and bookkeepers share a thing or two in common (they both handle the two most important aspects of their clients’ livelihoods), we thought we’d look into compliance for both professions.

Until 2010, when the Tax Agent Services Act was established in 2009, any person with a reasonably good understanding of an accounting software package, like MYOB, could provide bookkeeping and tax services to clients. With the introduction of the Tax Services Act, however, a bookkeeper wishing to provide tax services to their clients was required to register with the Tax Practitioners board (TPB), which has its own criteria that applicants must satisfy in order to register.

Although a bookkeeper who isn’t registered with the TPB can still provide general data entry services to their clients, by law, only a registered BAS or tax agent can lodge activity statements or tax returns on behalf of their clients. We’ve written about how a bookkeeper can become registered with the TPB before on this blog, so we’re not going to cover that here. Instead, we’re going to look at the compliance requirements for real estate agents and bookkeepers, which for the sake of clarity, we’re going to refer to as BAS and tax agents moving forward.

BAS AND TAX AGENTS

COMPLIANCE REQUIREMENTS

SKILLS

Completion of Certificate IV in Financial Services (Bookkeeping or Accounting) or higher – 12 month course Proficiency in major accounting software packages – MYOB, Xero, Quickbooks, etc
Register as a BAS and/or tax agent with the Tax Practitioners Board Excellent time management skills
Become a member of a professional organisation, like the Institute of Certified Bookkeepers (optional) Multi-tasking skills – ability manage multiple clients at once
Satisfy continuing professional education (CPE) requirements, per the TPB. Have excellent customer service skills
Specialist skills in a particular industry – i.e., building and construction (optional)

Now, let’s turn our attention to real estate agents.

Derek Farmer real estate agent smiling portrait in selling your property educational training videoBefore we continue, it’s necessary to mention that there are two different kinds of real estate agents, just as there are bookkeepers. When an agent begins their career, they usually complete a short course (approximately three days) that allows them to work as as an agent’s representative. An agent’s representative works under the guidance of a fully licensed real estate agent, and is allowed to assist on a variety of real estate transactions, but is not, by law, legally allowed to carry out real estate transactions for a client unsupervised.

A licensed real estate agent, on the other hand, has fulfilled a more extensive set of educational requirements, which is necessary if they are to carry out a real estate transaction unsupervised or operate their own agency. In Australia, there is no national piece of legislation governing real estate, as it is, instead, overseen by each state or territory government, which are responsible for licensing real estate agents via the relevant department of fair trading, consumer affairs or protection. Licensing requirements vary state-to-state, albeit only minimally, so for the sake of this blog post, we’re going to refer to the licensing requirements as laid out by the NSW Department of Fair Trading.

LICENSED REAL ESTATE AGENTS

COMPLIANCE

SKILLS

Completion of Certificate IV in Property Services (real estate) -18 month course Proficiency in major software applications – MS Word, Outlook, etc
Obtain real estate license from Dept. Fair Trading Excellent time management skills
Obtain auctioneer’s license from Dept. Fair Trading Multi-tasking skills – ability to manage multiple clients at once
Become member of professional association, like Real Estate Institute of NSW (optional) Skilled negotiator and sales person
Satisfy continuing professional education (CPE) requirements, per Dept. Fair Trading Excellent customer service skills
Specialist knowledge – i.e., local area, commercial/residential/regional real estate, etc
Excellent networking skills
Understanding of marketing and advertising

As the two tables show, BAS and tax agents are just as educated – and must remain to be so, if they hope to stay registered – as real estate agents. This may come as a surprise to many people, given the long held assumption has always been that real estate agents are uneducated, but that’s clearly not the case – nor has it ever been so, unlike BAS and tax agents who only recently had to meet a minimum educational requirement.

Bookkeepers, BAS and tax agents need to do what real estate agents do

Indeed, although the compliance requirements of both professions are similar, there’s quite a disparity in the skill sets of BAS and tax agents when compared with real estate agents. The latter are skilled negotiators with excellent sales skills, who also have a thorough understanding of marketing and advertising, which, along with networking, they use to get new listings. Few BAS and tax agents, however, have much knowledge of marketing and advertising, and most of them confess that they aren’t very good at sales (and really don’t want to do that type of work).

This is okay if they work for a well-known specialist tax franchise, like HR Block, which already has a name for itself and has a marketing department in its head office to oversee the group marketing and advertising needs. But an independent BAS and tax agent working from home, which most of EzyLearn’s students and readers do, don’t have those resources at their disposal. They need to find their own clients and do their own marketing, just like real estate agents do.

OR, someone else can do the marketing for you

Start a bookkeeping business not a franchiseIf you’re a registered BAS or tax agent (or both!), and you’d like to learn more about sales and marketing so you can grow your client list and your business, become a National Bookkeeping licensee. As a National Bookkeeping licensee, you’re provided with all the resources you need to operate your own bookkeeping business, particularly how to market your business to get new clients. Visit the National Bookkeeping website or make contact to discuss for more information.

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Microsoft PowerPoint 2016 online training courses now taking enrolments

PowerPoint Course to present, sell and teach

Our PowerPoint Course presentation to real estate agents about content marketing and social media to help them find vendors who want to sell their propertyMicrosoft PowerPoint decks (yes, that is the word they use in the corporate world) enable you to get your knowledge, thoughts and ideas across to other people. Whether you’re showing off a new creation to one person, presenting a total solution to a small group of potential clients or teaching an entire audience, Microsoft PowerPoint forces you to put the information in a logical order.

Some people think PowerPoint presentations are the most boring way to present information, but the key is to not rely on the slides for telling the story, rather using PowerPoint slides as an aid and selling your pitch using your words, gestures and other props.

Older PowerPoint versions are included in all of our courses

Microsoft PowerPoint Course 2016 enables you to collaborate with others and see what they are doing, just like Google DocsWhen you enrol into any course with EzyLearn you get access to ALL versions and ALL levels. That means that when we have a new version of the course go live (like we have in this announcement for PowerPoint version 2016!) existing students can access the course materials for no extra cost. New students also get to view and access all older training course resources too.

The latest version of Microsoft PowerPoint lets collaborators see what other collaborators are doing. If you are familiar with Google Docs you’ll know about this feature already – because it’s almost freaky to see exactly what someone else is working on and where in the document they are. The only drawback is that you’ll need to be using OneDrive or Office 365 SharePoint. OneDrive is Microsoft’s equivalent to Dropbox and Google Drive and most people I know are already using a file sharing system already, but like all software companies try to do they’re no doubt doing everything they can to get PowerPoint users onto OneDrive.

EzyLearn Microsoft PowerPoint Course with version 2016

The main reason for this blog post is to announce that our Microsoft PowerPoint course is now being loaded with the latest versions of the software training videos and workbooks!

2016 versions are coming to Excel and Microsoft Word Courses shortly

If you’re an existing student you’ll be thrilled to hear that we’ve completed the production of all training videos and training workbooks for Microsoft Word and they’ll be implemented into our Learning Management System shortly too! Microsoft Excel 2016 will then be created so our students will be able to access Microsoft Excel Beginners to Advanced training material on every version from 2000 until 2016!

Stay tuned for more announcements.

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To Job Seekers MYOB is Still Number 1

Most existing business use MYOB

Job Seeker Super Special Discount Offer for MYOB Course, Excel Course and Word Course with certificate 1I love the power of being able to login to our accounting software to resend invoices or create them when I have some idle time and I’ve discovered that lots of trades people and independent contractors love it too, but most enquiries we have from prospective students is about MYOB accounting software because that’s what most small businesses need help with.

That is also why we’ve bundled the most popular software requirements for those who are applying for office admin or accounting jobs – MYOB, Microsoft Excel and Microsoft Word – AND created a special bundled price for the lot!

Superannuation companies need Excel

I was speaking with the risk model manager for a very large superannuation fund earlier this week and we were discussing the course outline of our Microsoft Excel courses and how that fits into the needs of their own workforce (he was exploring a corporate training arrangement) and I mentioned something that resonated with him.

If you are learning a program like Excel or Word from scratch the training materials can be quite generic and cover almost any topics, but as soon as you head into the Advanced Excel Course topics you may also be looking at customising that course using tools, formulas, functions and macros that are specific to your own business – particularly as a large company.

Cafes and Restaurants use Word and Excel

New Morisset Cafe owners at Cafe Limejay use Microsoft Excel to create their new menu-smallI was speaking to a local business owner of a cafe in Morisset, close to my home (yes, I’ve escaped the Sydney property prices, lack of space and high traffic!) about their new menu when they confessed that they used Microsoft Excel to create the menu after struggling with Word to do it. They are a mother and daughter team and worked together to get the new menu ready for their customers.

What stood out in the conversation is just how complicated Microsoft Word is once you start exploring the more intermediate and advanced capabilities. We use these advanced tools when we create our Training Workbooks and it’s worth using the skills because you can save a lot of time for repetitive tasks or when you make changes, but for smaller or more creative tasks like forms and tables Excel is often a simpler program to use.

Save $397 and do the lot

Online Training Course special offers for MYOB, Xero, Excel, Word and moreWe’ve bundled the MYOB, Excel and Word courses, with assessment and certificate options and all you need to do is select these courses at our enrolment page to receive the automatic discount. This offer is called the Job Seeker Offer and is available for a limited time so enrol now and take the saving. Then feel free to share the results of your work if you want to.

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Major bank wants to NAB uber small businesses

NAB partners with large accounting firm to bypass bookkeepers

Is Airtax competing with the accountants version of Xero and MYOB for cashbook accounting
NAB group executive Antony Cahill with Sammy Kumar of PwC Picture Stuart McEvoy with Airtax credit card from The Australian website

As an ex-NAB small business client I confess a biased against the bank and their archaic computer systems.

You could probably tell that from blog post where they asked their NAB Dee Why branch clients to temporarily change their BSB number while there is some property development in the Dee Why square (where I had my first computer training centre)!

Continue reading Major bank wants to NAB uber small businesses

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Facebook Advertising and Impressions for Real Estate Agents

Facebook advertising and impressions of you

David Howe uses Facebook to showcase properties that are currently available for sale in Northbridge NSWHas someone been telling you you must get onto social media? Are you a real estate agent with a Facebook page that is pushing people away? Are you spending hundreds of dollars per month and pushing your Facebook community away from what you do and to all the big companies!?

Target home owners in your suburb

This is why everyone loves social media isn’t it? The fact that you can almost perfectly target your marketing message to your ideal customer makes social media perfect, the only issue you have now is “Are they ready to buy”? Are they ready to use your services at that moment? What happens if they aren’t?

I interviewed Michael Griffiths when he ran his Internet marketing business for our business marketing course and he pointed out was that only about 3% of the people who come to your website are ready to transact, the rest of the visitors are exploring, learning and getting to know people (hopefully you are one of them) who they may use in the future. That’s why recommendations, testimonials, blogs and social media pages are important because they show prospective buyers that you are active, current and in tune and the messages you give out will almost help them define whether they like who you are.

Facebook may not work immediately

The dilemma for real estate agents is whether they should advertise using Google Adwords or with Facebook Advertising and the answer is really both, but for different reasons.

  • Google Adwords gets you in front of people who are searching for you or the services you provide
  • Facebook enables you to get in front of all of your potential market
  • Social media, blogs and newsletters help you remain front of mind

ReMarketing keeps your ad in front of prospects

Everyone is talking about remarketing and giving you to power to show your ad to your target audience no matter where your prospect goes online. The problem is that they may never need or want your services and you’re continuously paying for the ad to appear. The problem with some Facebook ads is that you pay for impressions – every time someone sees your ad – as opposed to PPC (every time someone clicks on your ad).

It’s better to offer your prospects a way to be reminded of you and you do that by getting people to like your page, follow you on twitter or LinkedIn and subscribe to your blog. Every time you create new and interesting content your prospects will see you and if they are no longer interested they’ll disconnect, unsubscribe, Unlike, Unfollow you.

Facebook is best for your past clients and potential advocates

The best way I believe to use Facebook advertising is to create a custom audience of all your past clients and make sure you show up when they are using Facebook. It builds the likelihood of them recommending you to their friends and it keeps you front of mind, particularly for real estate agents where the sales funnel can take several years sometimes for someone to use your services after getting to know you.

123ezy is a digital agency that creates real estate agent websites and helps them navigate the changing world of property marketing and building an online reputation based on all the hard work they have already done. EzyLearn creates courses to help students learn how to use office productivity, accounting and marketing programs to manage their business or work. We’re assembling a Facebook Advertising for Business Course and you can register for our free Facebook Advertising Course now.

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Bookkeepers need help with Xero ANSWERS

EzyLearn Answers for student support in online training courses in MYOB, Xero, Quickbooks online, Microsoft Excel, Word, Powerpoint and WordPress

Xero enrolments for bookkeeping businesses

EzyLearn Answers for student support in online training courses in MYOB, Xero, Quickbooks online, Microsoft Excel, Word, Powerpoint and WordPressDespite the fierce competition from MYOB to own the cloud-based accounting market, Xero cloud accounting software is powering along and many of our course enrolments have come from existing bookkeepers who are being directed towards Xero by their clients. We’ve priced our Xero course to be comparable with our MYOB course so it’s currently cheaper but we’re listening to our bookkeeping students to add course content that is relevant to their needs.

What xero bookkeepers want to know

Xero enables you to login from any computer via the internet so trades people, professional services providers and even retail and food outlets can access their accounting software from a tablet, Mac, Windows PC or even their smart phone so it’s little wonder that small business are moving to Xero in the cloud. It’s also proving popular because bank reconciliations can be performed from anywhere by Xero bookkeepers using bank feeds as opposed to printed bank statements.

Payroll is live and constantly updated AND the payroll function can be performed by experienced payroll bookkeepers no matter where they are located in Australia or around the world.

Xero Answers for Xero Bookkeepers

MYOB and Xero training courses created by certified bookkeepers and registered BAS agentsNot long after we began offering LIFETIME course access for our online MYOB courses back in 2011 we introduced a service called EzyLearn ANSWERS and we’re now extending that service to our Xero training courses. We’ve included our Xero course in the EzyLearn ANSWERS service because of the large number of bookkeepers asking questions about how to use the more advanced functionality, because we want to add more new content to the course and we want to add new content that is relevant to bookkeeping working with their small business clients.

The best news is that every Xero course student has access to this service and our bookkeeping course creator, Jacci, who is an assistant accountant and registered BAS agent is keen to see how she can help.

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Online Inductions for Employees Improve Quality and Productivity

Online Inductions cover the risks, share the expectations and educate new people

Online Inductions for staff and contractors can include them reading and agreeing to your Policies and Procedures ManualWe’ve had growing interest in our online induction services and there are some things that are good to know about putting an induction into an online course format. The key benefits are that they are consistent for all staff or contractors who do it, they can do the induction from anywhere and in their own time and you’ll have evidence that they have completed it! That includes them agreeing to your policies and procedures.

Online Inductions can help with WH&S and policy risks

As an employer or a site administrator you are responsible to demonstrate due diligence in explaining any potential risks at your site and making sure any workers or contractors acknowledge those risks and that you have explained them. A test is usually the end task in an online and the certificate issued at the end of the successful completion of that test is one form of evidence that due diligence has been carried out.

Expectations are covered in Policy and Procedures in your online induction

Policies around parking and the treatment of other people as well as how you leave a workplace are the common areas of concern for most businesses but you can put anything you want in a policy document and because it’s your site, workers need to read and agree to your policies and procedures to work there.

Teach your staff and contractors

If there are aspects about your business that are important you can teach anyone who arrives to do work before they arrive. If they need to have a certain skill or they need to know about how something at your site works you can teach them. You can even give them training about your products, how to use Microsoft Excel or anything else you can think of.request a quote for an online induction system for your staff or contractors

If you want a quote to see how easy it is to get an online induction up and running for your business tell us what you want and we’ll see how we can help.

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Microsoft Excel 2016 & Gantt Charts for Your New Website/Business/Project

Project plans and gantt chart templates in Microsoft Excel 2016 training courses online

 

GANTT CHARTS ARE just one of the many wonderful features  Microsoft Excel and help enormously in the workplace. 

Many project managers oversee the project management and implementation of, say, a staff induction system, a new computer system or procedural changes.

Our Online Excel Training Course includes training on how to create your own project plan using Gantt charts. Continue reading Microsoft Excel 2016 & Gantt Charts for Your New Website/Business/Project

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Independent Contractor! PayPal Provides Instant Business Working Capital Finance

If you’re an independent contractor you’re a business owner

EzyLearn can help your business train WHS staff or provide credentialing and inductions.
EzyLearn can help your business train WHS staff or provide credentialing and inductions.

As an independent contractor, operating with an ABN, you’re effectively running your own small business (so working capital important), and that means you’re subject to some of the same reporting obligations for the ATO as other small businesses are.

The only real difference is that as an independent contractor, your business model is a lot simpler to other ones.

If you use PayPal for receiving payments they already know your sales history and may lend you money without doing a reference check! Continue reading Independent Contractor! PayPal Provides Instant Business Working Capital Finance

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Real Estate Agent, Derek, Has Made it to Page 1 in Google

6 Weeks from Zero to Hero in Google Organic Search

Keyword analytics for derek farmer real estate agent in CammerayI HAD A GOOD, long think before writing this blog post. However, I’ve decided it’s OK to write this blog — because the blog should be about helping business people reach Page One in Google’s organic search results (that’s the FREE ones!)

You should see the number of emails I get each week from overseas companies in Asia, the Middle East, Eastern Europe and even the US and UK.

All of these emails are telling me the same thing: How they will get my company onto Page 1 in Google!

You might be thinking, “Yeah, so what? I already know how to do that!” or let me see your list of companies. Point is, there are lots of these self-professed experts around — and I’m probably no exception!

SEO Aspects

I last wrote about real estate agent, Derek Farmer, before Christmas when we had already created his new website. The aim of this was to help property owners find him when they’re ready to explore selling their property.

We’d already begun the process of creating relevant content but ramped it up in the last 6 weeks and the results were amazing as you can see from the chart!

The work we did to help Derek get onto Page 1 of Google WITHOUT spending a cent on advertising,  involved all the tools we use at EzyLearn just to run our business. The thing with this is that we practise what we preach.

That’s the beauty of running an online business: You get pretty good at all the technical and content stuff, particularly when you have to compete with the marketing muscle of billion dollar organisations like MYOB and Sydney University!

Of course, Derek was a good real estate to begin with. He had a great existing reputation in Sydney’s Lower North Shore and over 170 property sales under his belt. Quality speaks volumes.

Give something away

Derek Farmer real estate agent smiling portrait in selling your property educational training videoDerek had also spent a lot of time, considerable money and brainpower coming up with an educational series of videos. These helped his vendors (people selling their homes) and prospective customers better understand the various stages of the sales process.

This reflects the need for businesses to generate great quality content that people will find valuable — it’s something everyone needs do in the “Google information era” we all now live in.

See what Derek has done and learn more about Automated Response Marketing

virion: A brand I am proud to work with

Virion is the arm of the business that helped Derek achieve such tremendous online success.

If you want to see more of what we do with online and content marketing, along with case studies and success stories, subscribe to our Virion blog.

Check out the Blog and Subscribe

Whereas the EzyLearn blog is chiefly about what we teach, the virion blog covers more of what we do. I’d love to share the work we do with you. Who knows if you see something you like, you can even join us and get involved!

[button link=”http://virion.com.au/subscribe/” color=”green” newwindow=”yes”] Subscribe Now[/button]

 

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Learn MYOB and Microsoft Excel, get help finding work with Career Academy

Learn MYOB and Microsoft Excel and get Microsoft Word Course for free

One more rest for Australia Day before the year REALLY gets under way and it’s a great time to set your priorities straight for 2016.

Our two most popular online training courses are our MYOB Course and our Microsoft Excel course. They’re complicated programs and most businesses need them for their financial management, reporting and forecasting so they’re great skills to learn if you are looking for a new job.

MYOB AccountRight Sign In Screen for MYOB Training Course

If you’ve followed this blog you’d also be aware that despite significant growth in the number of enrolments for our Xero Cloud Accounting courses the dominant player in the Australian market is still MYOB and MYOB accounting software also has cloud-based capabilities that make it more and more powerful.

Continue reading Learn MYOB and Microsoft Excel, get help finding work with Career Academy
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Tracey’s Will Hallam is going to Mercury and she’s starting a business to raise funds

starting a business selling childrens books - Will Hallam and Tracey DicksonInterview with successful business owners

Between October 2015 and January 2016 I’ve been doing something a little different and something that I haven’t really done in the past. You could say it’s part of the development of new ideas and concepts for EzyLearn and I don’t know how it will work out but am very interested in your opinion and feedback.

Business StartUp Course – EzyStartUp

Over the summer break we renamed our Small Business Course to the EzyStartUp Course and we’ve more clearly targeted that it is for people who are moving from being an employee to working as an independent contractor (with a bigger more comprehensive and detailed Business Plan Package coming later in the year for bigger businesses) and as part of these changes I’ve been interviewing successful business owners about all aspects of their business.

Setup, Legal, Vision, Ideas, Structure, Forecasts

I’ve been lucky to have met a lot of business owners of the last 20 years because many of them have been willing to share intimate details of their businesses in my interviews and the information covers all aspects of the business process from setup and planning to marketing and sales to exit strategies and succession planning. One of the people I interviewed is Tracey Dickson, who bought a promotional products business, built it up and made it valuable using technology and sold it when she was ready to exit. I’ve interviewed Tracey for a number of subjects for The Australian Small Business Centre Pty Ltd and in particular I’ve delved into what she’s gone through in writing a new children’s book based on a character she created called Will Hallam. You can watch the introductory video interview below.

Ideas turn into products that are packaged for markets who buy and use them

The process of creating these videos went a little like this.

  1. I looked at each of the topics in the ASBC Small Business Management Courses
  2. I compiled a list of questions that I thought are relevant for each topic (some as a result of further research)
  3. Looked around at people I know in various different business types (importer, retail, professional services, marketing, sales trainer)
  4. Studied these business owners websites and business to compile questions that cover the course contents but also relate to their business
  5. Interviewed the business owner with input from them before and in between videos

After going through all the technical and know-how aspects about the steps you need to take it dawned on me that all of these business owners had something more than just knowledge and experience, they had all those character traits that make business owners successful. They include:

  • being inquisitive
  • always asking questions
  • learning new things
  • studying their market
  • evaluating their business
  • making changes if needed
  • sticking at it
  • trying again and again
  • working to a plan
  • working out another way to do things

There are probably many other words or phrases that can be used to describe these traits and they all add up to what makes these people and these interviews so valuable. For many people starting out in business for the first time it’s weird just keeping a time sheet and invoicing for the work they do and then following up for payment so listening to experienced business people and understanding the right attitudes will make as big a difference as the technical know how itself.

Will Hallam is for kids between 7-11 and Tracey has a global opportunity

Tracey is a meticulous person who puts in the ground work and she’s passionate enough about her new project that she’s taken the time to understand how the publishing industry works and what her readers (and their parents) are looking for. I think you’ll find her insights and thought processes very useful and please make a comment on Facebook or Linkedin to let me know your thoughts.

If you like what you’re reading so far subscribe to this blog and check out the new EzyStartUp Course.

Here’s my Introduction video interview with Tracey

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Xero appears as the king of the cloud, but MYOB does it too

ServiceM8 on the go Job Management Xero Integration - Master Xero with Xero Complete (Beginners to Advanced) training courses - EzyLearn

MYOB Cloud App Integration

servicem8 provides cloud based booking, scheduling, time sheets invoicing for all major accounting programs and they're Aussie

Our Xero courses are proving very popular with bookkeepers and small business owners so ex-MYOB owner Craig Winkler (who now owns a significant shareholding in Xero) must know a thing or two about marketing but it’s important for MYOB users to know that they can use cloud-based add on services just like those available from Xero.

I was speaking with a research analyst recently and he confirmed my thoughts about the next frontier for the “fight in the cloud” that will relate to add-ons and cloud based features that build on the basic accounting software.

Continue reading Xero appears as the king of the cloud, but MYOB does it too