The constant need for some companies to continue to grow revenue or subscriber numbers can make the employees do things too aggressively.
Xero has always done a great marketing job against MYOB because it was easy – all they had to do was have good software that was easier to use and in the cloud – now they’re ALL in the Cloud!
Xero focused on a cloud only model and the integrations between it and other online software programs. This was a marketing strategy that may have stretched the truth a little!
Xero boasted about how good their software is for Real Estate Agents but it was one of their ReLeased integration that users loved.
Why Xero is better than MYOB now?
MYOB’s problem was that is WAS a Windows based software program. This made using the software harder because you had the constraints of running only on a Windows computer and had to upgrade that software regularly. It also caused issues with their Mac version and they ended up having to discontinue that software and push their Mac users straight to their Cloud version, MYOB Essentials.
Continue reading Is Xero Getting TOO Aggressive?