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The Best Xero-Integrated CRMs

How can you provide great customer service? Consistently?

IF YOU ARE LIKE most businesses, you’re probably communicating with your customers and clients via multiple touch points — email, social media, phone calls, chat bots. But how are you keeping track of all these interactions?

A while back I wrote a blog asking the question whether MYOB is, in fact, a CRM and which CRMs I found to be the best and why. It’s worth a read if you want to familiarise yourself with exactly what it is CRMs can do for you and your business.

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Is MYOB really a CRM and which CRMs are best for people in sales?

CRM = Customer Relationship Management

THE PURPOSE OF HAVING a CRM is so that when you call one of your clients or prospects, you know everything about them and can start a conversation based on what they’re looking for — their needs.

This might seem a little strange when you think about it because you could be out of date with your info (say you’ve entered old information on this particular client) but, casting this quibble aside, CRM’s are generally a terrific way to provide excellent customer service, on a consistent basis, and this is often the competitive edge that will you need to stay in business. (I’ve written a little comparison of real estate agent CRM’s but I wanted to add a couple other ones to the mix for good measure.)

Accounting Software and CRMs

Cloud CRMs that integrate with MYOB AccountRight - online training coursesIn the early days, MYOB used every aspect of their software to sell itself to small business clients.

The fact that the software enabled business to keep contact details and search for past orders was a good reason to call the software a CRM.

However, times have moved on and even with powerful and well known CRM brands like Salesforce, there seems to be dozens of CRM providers to choose from, with prices ranging from $15 per month/ per seat to over $150! In fact if you head over to MYOB’s Add-On Centre you’ll find plenty of CRM’s that now integrate with their software.

We are now entering the integration phase of software development – which cloud-based services integrate with other services you’re using – and we wrote an article at the beginning of the year about a home appliances technician who uses accounting software integrations on his tablet to run an efficient and profitable little business.

Real Estate Agent CRM’s

best-real-estate-agent-crmsOne thing that has become apparent to our team lately (we’re working on social media marketing for real estate agents) is the difference in mindset between bookkeepers and real estate agents and if you think about it for a second it makes sense.

Bookkeepers are usually people who just want to get themselves into their work and sort out the financial and accounting details whereas real estate agents want to find big shiny things to sell and earn a commission based income.

It’s the classic back office versus front office personality style, the salesy and bold vs the unassuming and detailed office admin person.

The thing that real estate agents are looking for in a CRM are:

  • Quick and Easy contact detail collection (do it once and get all the data) – ideally at open homes
  • Automated categorisation of contact (Who’s keen and what are they looking for) – often defined by the type of property they enquire about
  • Constant messages pinging prospects with their brand (like weekly emails about their open homes this weekend)
  • Great reporting to see what works (so they can repeat it) – like how many emails sent, calls, open homes etc

The relationship with a real estate agent is often brief and very intense because property owners (vendors) will be speaking sometimes every day with their sales agent to see how the selling process is going. With property marketing campaigns in the capital cities like Sydney and Melbourne only lasting a couple weeks in some instances there is a massive amount of information to be collected yet the reporting needs to be simple.

My Preference for CRMs is Simple

zoho-crm and cloud based integrationAlthough I’ve had some exposure to Salesforce when I originally spoke to that company (many years ago and much has probably changed) they only offered yearly plans (but showed them as a low monthly fee) and the upfront cost was too high so I didn’t go down that path.

Instead I found some great nimble tech startups (at the time, now they’re quite a bit bigger) who offered software that did all the basics very well and offered normal cloud-based pricing ie. low monthly fees: Zoho CRM and HighRiseHQ

I found that these two programs did many useful things. They:

  • enabled me to integrate with our form collections (no need for double entry)
  • gave me the ability to very easily make comments every time I spoke with them
  • integrated with my email marketing software
  • enabled me to use tags to categorise and find contacts
  • offered a low monthly cost!

The Dark Horse in Real Estate CRM’s is CreataCRM

CreataCRM integrates with MYOB Cloud and is used by top performing McGrath real estate agentsI had the pleasure of meeting Reece, the managing director of CreataCRM, at Cebit 2016 and was amazed I’d never heard of this company before.

When I took a look at their software I was blown away – here is an Australian based software developer who has worked with some of the top performing McGrath real estate agents to build a complete and thorough cloud-based CRM with all the integrations you could ask for, including:

  • MYOB AccountRight (live and even the old v19)
  • Xero
  • VoIP telephony
  • Email broadcasting
  • Workflow Automation

The most amazing part about their software is that it costs just $11 per user per month! Now that is a lot of software and a VERY low price. I’m thrilled to be able to share this information with you because here is a company with a great product that focus more on their product development and software features and less on making themselves look big and flashy.

If you have had any experiences with CRM’s I’d love to hear from you and add further depth to our conversation and study into CRM’s.


Xero online training course

At EzyLearn we offer online training courses to help you up-skill and find employment. Choose from our range of cloud-based online accounting software courses, to business start up and management courses, to marketing and sales courses, or update and further your skills in a range of Microsoft Office programs (ExcelPowerPointWord) or social media and WordPress web design). 


 

 

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New! Microsoft Forms Course – Pre Launch Discount

Microsoft Forms Training course - Online Form Builder Templates for selling your property in Morisset & Bonnells Bay NSW - EzyLearn Pty Ltd

When I operated training centres in Sydney most of the sales were made by phone. We’d advertise our course in the local paper, highlighting our phone number and encouraging students to call and enrol into a course. It was labour intensive and not that secure when you think that we were taking down students credit card details over the phone.

Then we introduced learning on demand where students could learn any topic they wanted during our opening hours and we introduced our first online form to take enrolments – the results were miraculous. We’ve subsequently made many changes to that form since then.

We didn’t have to be in the office to take enrolments, students could enrol whenever they were ready and we had a central database of all our students and the courses they enrolled into. Best still, this information was all emailed automatically into our Customer Service software system. You can now learn these skills in the Microsoft Forms Course.

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Employment Hero offers $100 if you’ll demo their software

Get $100 Invitation email for attending a demo of Employment Hero - Workforce Management Training Courses

A popular and well funded HR and Payroll software company, which is backed by Seek (yes, the employment site) is offering 100 to “qualified” businesses who agree to participate in a demonstration of their software.

This is an example of what companies need to do today to get in front of their prospects in business to business selling. This company is trying quickly and this tactic reminds me of the kind of marketing tactics that PayPal used to massively grow their user base. It looks like the kind of strategy that Peter Thiel writes about in his book Zero to One.

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The Best Xero Course in Australia

Xero COMPLETE Training Courses Online Suite - EzyLearn

The ‘Best Xero Course in Australia’?!  That’s a pretty big claim.  You might be wondering how EzyLearn can attach this line to our Xero courses, and what actually makes our courses the best?

Well, it’s not just because EzyLearn has over 25 years’ experience in developing training content and helping students achieve their goals.  And it isn’t just the feedback we’ve been getting from our course graduates about how their course helped them find work, upskill, and gain confidence.

EzyLearn’s market research helps us to see what people are looking for in a course, what other business offer, and what pricing is best.  But what is market research, and how does it lead to our Xero courses being the best in Australia?  Here’s what you need to know:

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Intuit (QuickBooks) Buys Mailchimp! – Marketing Will Finally Speak to Accounts.

Intuit (the maker of QuickBooks, an online accounting software for small-businesses) has recently announced a new purchase that could see them breaking into the ERP world of business software. Mailchimp is now owned by Intuit!

Although they’re not huge in Australia, Intuit is trying to compete with the likes of Xero, whose add-on software integrations have extended its functionality and made Xero a powerful business administration system for Aussie small businesses.

Mailchimp is a marketing automation platform for small businesses and ecommerce, mainly focused on email marketing campaigns. I wrote a couple years ago about how digital marketing tasks seem to be creeping into the job descriptions for office support and admin staff.

Let’s have a look at what Intuit’s acquisition of the world’s largest marketing automation platform means:

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16 Apps to Customise Hubspot But Xero Gets the Worst Rating

16 featured Apps in HubSpot Ecosystem and Xero Accounting has lowest rating - Xero Certificate Training Courses for Small Business Owners and Accountants - EzyLearn

HubSpot is a marketing system and CRM built for the modern day content marketing professional. Like most cloud-based services they have their own app store (they call it an ecosystem) and Xero recently boasted about being one of a select group of 16 promoted by Hubspot. They didn’t fair so well though.

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ATTN: Online Business Course FREE with Xero, MYOB, Excel & Bookkeeping Academy Training Course Packages

freelance or contract workers for your business small business management online training course

Online Businesses Courses are coming to our FREE Student Inclusions and they’re aimed at helping you work better online from home. 

We made the move online a long time ago and with it came great benefits but it wasn’t a simple case of doing the same thing we did in our Sydney training centres! We had to deal with the loneliness and disconnection associated with not being in an office with others!

Our new, updated online business courses are designed to give you tools to be confident doing your work online.

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Remote Working? Remote Learning? What Will You Get Done This Week?

Work remotely and study from home online by setting goals and todo lists - Learn Xero, MYOB, Digital Marketing, Microsoft Office quickly and cheaply - EzyLearn

One of the scariest things about working remotely or learning remotely is that you’re more of your own boss. With no one glancing over at you or engaging with you face to face there are more of those moments when you think to yourself, “what will I do now, then?” 

The bigger question is what do you expect to achieve by the end of the week!? There are a couple tools that I use and here are some of the tips that I use to stay on track each week. 

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Xero, MYOB, ERPs and Supply Chain Tools

man-studying-xero-online

ERPs, or Enterprise Reporting Planning systems, are divided into three categories or tiers. Xero, MYOB, QuickBooks and other cloud accounting software used by small businesses, sit at the low end of the scale; they’re tier three ERPs.

Xero is using it’s 3rd party app integrations and its API to climb up the ERP food chain and some good bookkeepers are being dragged up along with it.

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Google Can Help You Make More Money – And It’s Not by Using Adwords!

Helping tradespeople, sole traders and contractors manage and keep clients

As a tradesperson or sole trader, don’t be one of the many who loses out on work opportunities because you’re not savvy online – for marketing and organisational purposes.

I’VE WRITTEN ABOUT how tradespeople can earn more money quickly and easily by using cloud accounting software like Xero or QuickBooks to quote, invoice and manage their clients. But this applies to anybody out there working for themselves; as a sole trader or contractor. 

In a recent home renovation I was involved with in Newcastle, NSW, I met many tradies with a lot of work on, and even more with plenty of work in the pipeline; but they had no system to manage it all. They frequently didn’t follow up on jobs they’d quoted for, didn’t get back to people enquiring about their services, and provided fairly terrible customer service in general. And they were losing money, as a result.

Increase your productivity with Google G Suite

There’s no reason for tradespeople, contractors or sole traders to lose business because they don’t have a system in place to ensure they remain productive. I work with lots of remote contractors, and I love it because we’re able collaborate on projects at all different times of the day, easily and efficiently.

When I owned a compliance management company called EzyAccess, I worked with lots of different contractors who were located all over Australia. There was Frankie in customer service, located in the Gold Coast, Queensland; Gary, our product specialist located in Goulburn, New South Wales; and our computer guys, Linus and Rodger, each from Sydney; along with three other women located in Sydney — Dulcie, Michelle and Angela — responsible for admin and marketing respectively. of course, then there was me: travelling between Brisbane, Sydney, Melbourne and Adelaide.

Manage your time efficiently

To manage my team of remote contractors, I used Google G Suite (then called Google Apps for Work) — Google Calendar, in particular

We used Google Calendar to schedule time for particular tasks each person was working on so everyone knew what everyone else was up to, and could easily schedule time to collaborate on certain projects that required help from other team members — Linus and Rodger, for instance, frequently collaborated on projects. We also used Google Calendar to schedule meetings (internal and external ones) and sales calls. (More specifically, we’ve given a case study of a hairdressing salon doing this in a previous blog post.)

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Set up your own Google G-Suite with our Digital and Social Media Online Course


If you need help setting up your Google G Suite account, and would like to learn how your business can become more productive and earn more money, we cover Google G Suite in our Digital and Social Media training course. Visit our website for more information or to enrol.


 

 

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MYOB, Xero, Quickbooks and the Cloud Accounting Ecosystem

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How the cloud accounting ecosystem has paid off big time:

And how Xero has become the preferred accounting software for Aussies and New Zealanders (Part 2 of 2)

learn intuit quickbooks payroll online training course videos
Although Xero is enormously popular in Australia and NZ, Intuit QuickBooks is backed by a company that dwarfs Xero and MYOB and is huge in the US.

FOR YEARS, MYOB was the Australian market leader in accounting software. Small businesses and accountants spent hundreds of dollars to buy its clunky, obtuse software and load it onto their computers so they could mind their own business (hence, the MYOB) or the business of their clients.

In 2008, the tide began to roll the other way, when an upstart — and a Kiwi upstart, no less — entered the Australian market, two years after it was founded. That upstart was Xero, and it revolutionised the industry, with its software- as a -service approach to accounting systems.

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MYOB, Xero, QuickBooks and the Cloud Accounting Ecosystem

smart woman realising xero most popular accounting software program in australia and nz

How accounting is becoming more simplified:

And how bookkeepers and accountants can become a “one-stop-shop” for those needing help with their finances (Part 1 of 2)

EARLIER THIS YEAR, Intuit, the parent company of cloud accounting system QuickBooks, announced it had acquired U.S.-based time-tracker platform, TSheets, in a deal worth $340 million U.S..

This was part of Intuit’s strategy to expand its offerings to small businesses and the self-employed. (In the U.S. and Canada, Intuit also operates a cloud software package called TurboTax, which lets individuals file their own federal taxes.)

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MYOB Essentials Accounting, Credit Management & Payroll Courses COMBINED

myob-essentials online training course live logo

YOU COULD CALL IT a New Years Resolution that we’ve managed to tick off already! Early January 2018 I promised that EzyLearn would make the MYOB Essentials Courses available with our traditional MYOB AccountRight Courses and that offer is NOW available as a COMBO OFFER — see our Bookkeeping Academy page for the details.

We have 4 MYOB Essentials Courses available (MYOB Essentials Accounting, Daily Transactions, GST/BAS & Reporting AND MYOB Essentials Payroll Course) and it’s a popular course for those wanting a good payroll solution without spending the earth.

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Why Do You Want Xero and MYOB for Free?

If money is an issue there are alternatives when it comes to accounting software programs

WaveApps Transaction journal in the free accounting software competitors to Xero, QuickBooks Online and MYOB with receipt scanning built inWE’RE OFTEN ASKED whether Xero, MYOB and QuickBooks software is provided free with our training courses.

Unfortunately, we’re not given free access to accounting software, so we can’t pass free software access onto our students either. However, we do let you know where you can access trial or student versions while you complete our courses.

It made me wonder: Who’s driving the demand for these programs? It turns out, it’s usually someone’s bookkeeper or accountant recommending them. And this is usually because they’ve done a training course and learnt how to use one or more of the major accounting packages.

Does your bookkeeper or accountant disclose whether they’re earning a commission?

Some bookkeepers take a 15 percent cut of the monthly subscription fee because they’re a certified MYOB / Xero / QuickBooks consultant — and that’s why they recommend a particular package. I personally think that bookkeepers or BAS agents who do this should disclose that they are earning an ongoing commission — just as real estate agents need to make these declarations in their agency agreements.

Businesses don’t know any alternatives  

It also happens that a lot of business owners don’t know about alternative accounting packages. Therefore they simply choose the brand name they’ve heard about the most. I discovered this with real estate agents when it comes to who they choose for their social media marketing services — most of them ask what software or which person Joe Blow uses and then assume it’s good enough for them.

Selecting an accounting package to use is often one of the first things a new business owner does. At this stage, however, they may not even be aware of what they require from an accounting package; never mind what sorts of alternatives they should be looking at. When first starting out, they’re just anxious to be able to invoice and get paid by their first client.

Freshbooks, Zoho, WaveApps alternatives to Xero & QuickBooks Online

Three low cost alternatives to the “three brand names”

Zoho, Freshbooks and Wave are three other accounting packages that are either free or very inexpensive.

These three also include many of the same features you’ll find in the three big name accounting packages — MYOB, Xero and QuickBooks.

Zoho: Free invoicing software allows one user, invoice up to five customers; paid subscriptions from $7 U.S. per month; add extra features (expenses, subscription management, inventory management) as required. Pricing for Zoho Books, the complete accounting package, start at $9 U.S. per month for 2 users, 50 contacts, 5 automated workflows.

Freshbooks: Complete accounting software includes unlimited invoices, accept online and credit card payments, multiple devices, reports, payment reminders, notifications when clients have received, viewed, paid invoices; pricing starts at $15 U.S. per month for 5 active contacts (customers).

Wave: Forever free invoicing and accounting software includes unlimited estimates and invoices, generate reports, scan receipts, bank feeds (accounting package), and more; accept credit card and online payments for a fee (1.75 percent for ever 30 cents AUD); payroll $36 AUD per month.

Consider your business needs first

We recommend either Wave or Zoho for small but growing businesses, looking for a cheap or free accounting solution. Wave, in particular, provides a fairly robust accounting package that’s entirely free, and remains so if you don’t intend to take credit card or online payments (lots of businesses do, but many more don’t). In fact, they even have their own smartphone apps to capture receipts and create invoices while you’re at a clients!

If you anticipate you might want to add other productivity apps, like a CRM, inventory management, IT helpdesk, recruitment tools, or collaborate in a team project, Zoho is a good place to start, as these features can be turned on and off as required.

Of course, these accounting packages are rarely used or recommended by accountants or bookkeepers, who prefer to work with Xero, MYOB or QuickBooks because they provide the functionality needed to complete and lodge activity statements. If you’ll be working with a bookkeeper or accountant, it’s best to stick with one of the brand name three.

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If you need training in MYOB, Xero and QuickBooks, our online training courses will show you how to set up and use various aspects of the software. More importantly, they will take you through detailed case studies where you can enter all the transactions performed by various different business types eg. professional services, trades and even the sale of inventory products. Visit our website for more information or to enrol.

 

Ref: #715

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The Best Xero-Integrated Document Management Platforms

best xero integrated proposal quote software learn xero online learning training course videos

‘Seal the deal’ with a beautiful proposal

best xero integrated proposal quote software learn xero online learning training course videos
Sometimes it’s all in the proposal: win over your clients by presenting them with your value proposition in a way that not only looks professional and competitive; but that you can also track online.

FOR MANY BUSINESSES sending quotes and estimates to prospects doesn’t accurately describe the work you’ll be providing them.

Sometimes it’s because you’ll be providing an ongoing service or solution to a business problem — property management, content marketing, bookkeeping — and other times it’s because your business will be competing with others in a public tender.

In these instances, you’ll need to send a proposal to potential clients to explain your value proposition and how you’ll solve their business problem. Rather than sending a proposal in a Word document that you can’t track, use a cloud-based document management platform.

Here are some popular Xero CRM Integrations.

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