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What Bookkeepers Can Learn From Real Estate Agents: Sales Pitches

Never Fear: A “Sales” Pitch Can Really Just Be a Conversation

bookkeeping sales pitch
You actually don’t need to be ‘salesy’ at all; just find out how your services match another person’s needs.

After you’ve set the correct prices for your bookkeeping services, it’s time to perfect your sales pitch. It’s good to think about the way real estate agents sell a property to prospective buyers: Good sales agents don’t pitch to the buyer at all. Instead, they get to know the buyer and their needs.

If that happens to suit the property they’re selling, they tell them so. If it doesn’t they tell them that too. Often, they’ll mention another listing they have that might better suit the buyer.

Continue reading What Bookkeepers Can Learn From Real Estate Agents: Sales Pitches

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What Bookkeepers Can Learn From Real Estate Agents: Setting Prices

Don’t Reinvent the Wheel: Glean Relevant Info from the Property Industry

how much to charge as a bookkeeper
As a bookkeeper you can learn much from the humble, or not so humble, real estate agent!

As a bookkeeper, or someone thinking about becoming a bookkeeper, you may be surprised how much you can learn from real estate agents. For an example, take the way a real estate agent has to price a property for sale.

The key to selling a property quickly and efficiently, is setting the right price. A real estate agent who sets a price that’s too high for the market, isn’t doing her or his job properly. In such cases, the property will sit around for many weeks, or possibly even months, until the price is eventually reduced to one the market will bear, sometimes to well below market value.

Continue reading What Bookkeepers Can Learn From Real Estate Agents: Setting Prices

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MYOB, Xero or QuickBooks: Which Suits Your Business Best?

Which is the Pick of the Bunch?

xero myob or quickbooks which is best
It’s a competitive accounting software market place out there … which is the pick of the bunch for you?

IN A PREVIOUS POST, we highlighted some of the biggest differences between QuickBooks and MYOB

However Xero is also a serious competitor to MYOB (and QuickBooks to a lesser degree).

So let’s take a look at the different capabilities of each accounting application and the kinds of businesses they best suit.

Continue reading MYOB, Xero or QuickBooks: Which Suits Your Business Best?

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Is QuickBooks Better than MYOB for a Small Business?

How Does QuickBooks Really Stack Up Against MYOB?

compare QuickBooks and MYOB
QuickBooks is a much simpler accounting package to use than its rival, MYOB.

WE RECENTLY INTRODUCED our QuickBooks Online Daily Transactions Course because we can see that QuickBooks is fast becoming a serious and respected rival to the more established accounting software packages.

We recently wrote about how QuickBooks uses the SuperStream-compliant service KeyPay to deliver payroll services because QuickBooks itself isn’t actually SuperStream compliant. Currently, the payroll feature in QuickBooks is free for all Small Business plans, as the company further positions itself as the low-cost accounting software option for Aussie small businesses.

Continue reading Is QuickBooks Better than MYOB for a Small Business?

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QuickBooks Isn’t SuperStream Compliant, But It Doesn’t Matter!

How QuickBooks Palms Off Payroll

quickbooks superstream compliant
Quickbooks is gaining traction in the Australian marketplace.

I’m a fan of QuickBooks as the functionality is excellent and the cost of the software is still low. I’m really pleased to announce that you can now enrol in our QuickBooks Online Daily Transactions Course — but does QuickBooks fulfil Australian legal obligations to be SuperStream compliant?

The background is that from July 1 this year, all Australian businesses with fewer than 20 employees were required, by law, to be SuperStream compliant.

SuperStream is a government initiative to improve the efficiency of Australia’s superannuation system, namely by making superannuation a totally electronic process.

Most cloud-accounting packages that have been developed for the Australian market (such as major applications, like MYOB, Xero, Reckon and so forth, but not smaller apps like Zoho or QuickBooks, which can be used in Australia but don’t interface well with Australian tax procedures) are now all SuperStream compliant, with one exception: QuickBooks. Continue reading QuickBooks Isn’t SuperStream Compliant, But It Doesn’t Matter!

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Are You a Bookkeeper Who Needs More Clients? Want My Advice?

FINDING PROSPECTS AND converting them into clients involves selling and most of us hate doing it, but wait…

If you are a bookkeeper, selling online MYOB training courses to your clients could be the perfect complement to your business.For those of us in small business, be it as a bookkeeper, real estate agent, sales rep, virtual assistant or the like, most of us are selling every day of our lives.

This means we get pretty good at it. We develop techniques that we can replicate and that become part of our daily lives.

The process of selling is really no longer about selling per se; it becomes about a systemised process of: Continue reading Are You a Bookkeeper Who Needs More Clients? Want My Advice?

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The New Year’s Approaching: Think About New Content Marketing for Your Business

The Value of Content Marketing

the-value-of-online-content-marketing
Finding it hard to get started in content marketing? Register for our upcoming course.

The beginning of a new year, which is typically the quietest as people take a while to adjust to the work and school routine, is when a lot of business owners spend time setting goals for the year ahead.

Just as individuals set their own personal new year’s resolutions, many business owners use January to set some new year’s resolutions for their business’s marketing activities.

Here are the Digital Marketing tasks that staff can do to bring more inquiries and more sales:

  • Business blogging vs paid Google Ads or Facebook Ads
  • Email Newsletters
  • Optimising images and photographs for SEO

Continue reading The New Year’s Approaching: Think About New Content Marketing for Your Business

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FREE Digital Business Course

Learn How to Run a Business Online

starting-a-new-cafe-or-retail-business
It doesn’t matter whether you have a specifically online business, or a gift shop, clothing store, cafe or other bricks and mortar business, as a business owner, we can help you understand the digital economy.

In a post I published about starting your own business, I said that all small business owners should have an understanding of traditional and digital marketing. You’ll be surprised how many don’t!

All businesses have a digital aspect to them these days so it’s vital that business owners and managers know how to manage the digital aspects of their business.

This starts by understanding some of the terms used and how websites, domain names, hosting and the Google search engine works. Continue reading FREE Digital Business Course

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Start Your Business NOW!

The Christmas Holidays is a Terrific Time to Start a New Business

start-your-own-small-business-this-christmasIF YOU’VE DECIDED THAT this will be the year you start your new business, don’t wait until January to begin your journey to becoming the head honcho.

Right now is the best time of the year to begin — because while everyone else (businesses included) has gone on on holidays, you’ll be ready to take on your first client or customer by the time January 2017 rolls around. Continue reading Start Your Business NOW!

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What if a Credit Check Comes Back Negative?

Do You Have to Drop a Client Because of a Bad Credit Check?

customer-with-bad-credit-rating
It’s only business: but sometimes a bad credit rating doesn’t mean you have to end the working relationship.

A Credit Check is one of the most important first steps of good credit and debt management but you can still do business if the check comes back negative.

In a previous post on credit and debt management, I recommended that all businesses — regardless of whether they offer credit to customers on a 30-day account or not — perform a credit check on any new client who will spend more than $1000 on goods or services in one sale, on an ongoing basis.

What should you do if the credit check comes back negative, and shows that the potential customer is guilty of late payments, pending legal action or already carries a significant level of debt? Continue reading What if a Credit Check Comes Back Negative?

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You can start a bookkeeping business alongside your job

Starting a bookkeeping business is a learning process

Thinkink about starting your own business and want to learn from small business mentors and other entreprenuersWhen I started my first business I was in my early twenties and I knew that I needed to be available during normal business hours when customers made enquiries so I jumped off the short corporate journey I was on and worked full time in a bar – 4 long shifts of 10 hours, including weekends. It was a big change in mindset for me (admitting I had failed in the corporate race) but it gave me the time and money to learn about business and what having a business is like. It’s the same for a new bookkeeping business.

Finding the time

Time management is tough when you are a mature person: family, kids, school, part-time work and studies are common for many people in their thirties and forties and sometimes this is enough to stop people before they even get started. Despite the continual pressures on your time it is possible to fit in a new business and it’s centred on finding your productive time or available time.

Some people use mathematics to find available time – 168 hours in the week, then block out things like travel time, work-time, study time etc, but I think you’re best off finding the time where you can get into “the zone”, after all you’re exploring, practising and researching something that will result in you being able to earn money close to home or even by working at home! For early risers this time is first thing in the morning while you’re drinking a strong coffee, for others it will be at night after the kids have gone to bed and for some it will be on the weekend when you’re not really doing much else. Most people living in the big cities have a long commute into the city and often this is a good time to study, read and research. You only need a couple hours a week to start imagining yourself in your new business.

Keeping track of your tasks

OK, so you managed to find the time – most people can find the time if the task or project they are working on is important to them. The next thing is how are you going to keep track of what you learn and what you need to do? My first real success in this area came when I listened to a Jim Rohn audio cassette (yup) where he talked about the value of a journal filled with empty blank pages and how that journal was more valuable than a book filled with details about someone else’s life. To reward myself for writing in it, I’d treat myself to a coffee at a cafe and to this day I write in a journal most days of the week – particularly at the beginning of each week – I don’t go out to drink as many coffees though.

This practice taught me that every obstacle can be over come and every goal reached, it’s just a matter of figuring out how to do it. This practice also helped me understand what I was working on better because I would spend the time to make a note of the biggest challenges.

I’ve used a number of different software programs and services to help me manage tasks and time, including:

  • Google Apps Tasks
  • Google Apps Calendar
  • Asana
  • Basecamp
  • Time Meter

I use my journal to write down goals for the week for myself and for my direct team and I refer to it several times a day during the entire week. Throughout each day and at the end of the week I put a big tick next to everything that was completed and if there are things that I didn’t complete I don’t kick myself about it; I just re-write it as a task for the next week (or realise that it wasn’t that important).

Be accountable

jim-rohn-inspiration-for-starting-your-own-bookkeeping-business-and-setting-and-achieving-goalsA big reason for my maintaining the use of a journal was to have a record of the work that I had DONE as much as what I’d planned to do. One of the worst feelings I can imagine is having so much going on in my mind that I don’t know which way to go or where to start and by going through the process of journaling and setting goals I am able to gain clarity and set some simple achievable goals. Many of my goals are to simply learn more about the task that I am working on or understand something that a member of my team is struggling with.

Lately we’ve made some big changes to our Enrolment Voucher System and it has involved connecting multiple different online services together in one solution. Some parts of it worked smoothly while others were a real struggle so I wrote that down as a goal to research and we ended up finding a solution EVERY time. This system enables us to provide low cost courses to our corporate training clients so it’s very important to us.

It’s not about busting your balls for not finishing a task on your list, it’s more about remaining on track to achieve your goals and keep moving forward constantly in the direction of your goals.

Do something you love doing

Am I really doing something I love doing? More than anything I would like to be swimming on a clear beach, sun bathing, drinking something alcoholic (but in moderate proportions of course), then eating something and then having a rest 🙂 But as far as work is concerned I work from my home office and choose my own hours and have a team of people who do the same! It’s something I’ve wanted to do ever since I closed my last physical training centre in Dee Why in 2006!

When I hear these words it’s more about managing the tasks that you don’t like doing (you’ll be glad to hear that most business owners hate doing their bookkeeping and would rather find a good local bookkeeper 😉 and focusing your time and energy on the things that you like doing. The stuff you don’t like often still needs to be done but you can always find alternative ways of solving the problem. You can

  • find someone who prefers to do that work and delegate it to them,
  • do the work first thing in the morning to get it done and over with, or
  • find a way to automate or systemise it.

Start a bookkeeping business not a franchise

Pre Qualify Now to start your own bookkeeping business

Challenge yourself to grow

This one is the hard one because it involves making yourself do something you don’t want to in the hope you’ll be able to achieve something you don’t think you can achieve. This is the step that often requires the help of a business mentor or a coach and some people buy into a franchise in the hope that the system of the franchise will enable them to just do the work.

One thing I have learnt for sure though is that if I didn’t make a start I wouldn’t be doing what I am doing today. When you start on your journey of having your own bookkeeping business you change personally because of the challenges you face and what you learn along the way often changes the direction your business takes or the services you want to provide.

[box type=”info”] The learning and researching stage is so important because this stage pushes you out of your current patterns and opens your mind to the endless possibilities.[/box]

In business to help others

This is one of the most important things to keep at the front of your mind when you’re starting a new business – that only when you are helping to solve other peoples problems are you going to be of any value. When you maintain the positive thought that you are actually in business to help someone with their problems it’s easier to focus on solutions for your clients rather than what YOU want right now and that is the moment your challenge will begin to show results. It is often the moment when you go from the “I want/need $X per hour” to “I can help a business do XXXX better and save them XXXXX” – you can fill in the blanks yourself.

I wrote this blog after listening to stories from different people, most of them currently working in the corporate world where they deal with long commutes, frustrating traffic, childcare costs, politics and deadline stress, under-staffing etc. These people are very experienced and their knowledge would help growing businesses closer to where they live but these people still have to manage the transition while still paying their mortgage. To these people I say “Start now and with a little bit of time each week you can have a business and potentially even new clients within 3 months, while clearly defining how you’d like to work the the type of clients you want to work with”.

Here’s to your success 🙂

 

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Release: Concreting Business Case Study for Xero Training Course

Case Study: Tradespeople Using Xero Cloud Accounting

Concreting business uses Xero for jobs, purchasing and progress payments - online training case studyTradies across Australia are getting onto the cloud for their accounting and there’s a good reason for it — many busy people can use the system from remote locations to get their work done.

This means the estimator can use it to generate a quote at a site, the office administrator can convert quotes to orders and invoices and the remote contractor can sign in and do accounts receivable calls from their home office. This is good news! All major accounting programs now offer cloud access — MYOB, Xero and Intuit Quickbooks.

I wrote in the past about Rohan from Painters, Men in White; Ken the home theatre installer and Jason the kitchen appliance repairer. Today I’m happy to announce that we’ve released a case study in the Xero Daily Transactions course that relates to the building and construction industry — in particular a concreting business that quotes for the pouring of a 3 level apartment building. Sue, a contract bookkeeper from Yarra Junction helped me write this Case Study based on her experience in the building sector and in particular with concrete companies.

Bookkeepers Upskilling with EzyLearn

Sue is typical of the students who enrol with us to broaden their skills in cloud accounting — existing bookkeepers who want to upskill. She has a lot of experience in the day-to-day management and accounts for tradespeople and found that she could perform the bookkeeping from her own home at any time.

We’re Constantly Updating Online Course Content

While I’m blowing my trumpet I may as well add that this is an example of what we promote with our online courses — that during your student access period you’ll have access to ALL the courses you’ve enrolled into including updates and new content. This is particularly useful for MYOB and Excel Course students who enrol using the LIFETIME course access option.

Xero Course Student Testimonials

I haven’t posted any new pages with student testimonials to the website for a while (but they come in with every course) but today it must be trumpet-practising time for me because here I blow again! When Sue completed the course, she commented:

I would recommend this learning site to others and I am thinking about studying Excel next with this learning centre“. She also commented: “Convenient in that I can do it from home at my own leisure. The price was very reasonable.

While Sue was working with us we put her through our Microsoft Word and Excel courses at no cost and the main thing that really stands out to me is how much everyone benefits by doing a Microsoft Word course!

Use Microsoft Word to Create Xero Courses

Helen from Bright learnt how to use WordPress and got leads for website design work using our WordPress course
Helen from Bright is a registered BAS agent who did our WordPress course and got paid creating a website with out help!

Many students enquire about the Microsoft Excel courses because spreadsheets are complicated for people who don’t know how to use them. However, I never cease to be amazed at how many people confidently state, “I know how to use Word, that’s easy”.

Microsoft Word is used in so many aspects of a business yet too many people think that just because they can type they are good at Word. Things like:

are covered in our 203 to 205 courses (so they are considered beginners to intermediate Word skills) yet I am surprised at the number of people I meet who don’t truly understand how these work!

When we work with a new contractor, even as part of our National Bookkeeping Network, we ask new members to write up an education guide if a bookkeeping customer is looking for a certain task to be completed. We end up putting the bookkeeper through our Word course and they discover a whole new world of computer skills that enable them to do more office admin work for their employers or customers — particularly when it comes to long form documents like instruction guides, tenders and even eBooks which are becoming increasing used in online digital marketing.

Bookkeepers Can Be Great Web Designers!

One EzyLearn student helps another from MYOB bookkeeping to designing websites for baby massage using WordPressAs I’m sharing so many EzyLearn student stories, I’ll provide another example of a recent student, Helen from Bright in Victoria (check out where Bright is located in Google maps and you’ll see just how far away she is from the nearest capital city — again, the beauty of working from home using the internet!)

Helen is a Registered BAS Agent and has been for a long time. She performs all the bookkeeping tasks that many of our students aim to offer by being a BAS agent, but she is also interested in being a little more visually creative — at least part of the time — so she completed our WordPress Course and as a result we’ve introduced her to some clients. Since then she’s actually been paid for creating and editing websites! One website she created and continues to edit as required is for ANOTHER student, Sonia who completed our MYOB course years ago to help her with her husband’s business!

Sonia now spends a lot of her time teaching mums (AND dad’s) about baby massage and how they can use infant massage to build a bond with their new baby and help them relax when they are uncomfortable. With a nursing degree and a huge amount of experience with children, Sonia is able to help parents and babies alike create a special bond through touch, and ease new parents into the sometimes stressful experience of welcoming a new baby into their family.

PROMOTED: Corporate Training Licence

If you like the sound of all these courses you may like to take a look at our special bundled offers or even a corporate training licence for your staff or team members.

Referral Marketing is Something We Like

I hope I’ve managed to share with you how we genuinely like to support our students and clients in their journey. We welcome your feedback and love to hear directly how you’re progressing along the way, how we can improve what we do, and any other input you may have.

If you’re looking for a new job, we can advise you on our comprehensive courses with lots of content and examples and a fantastic price. If you’re looking to start a new business we can help you with our Business Startup Course. If you’re a small business in need of a good bookkeeper, writer or website designer — we can connect you.

Stay tuned for some new training content releases about Selling Your Property, Facebook Marketing and Intuit Quickbooks.

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Bank Recs is BAS preparation but lodgement is legal

Due dates for BAS lodgement can be deferred by BAS agents

Due dates for lodging BAS's and extensions for BAS Agents using the BAS Agent portal - Bank Recs do most of the work
Image: ATO website

If you’re doing your BAS with the help of a Tax or BAS agent you might be aware that although the actual due date for the March quarter BAS is 28th April you can get an extension by using a tax or BAS agent to the 26th of May. We’ve had quite a few conversations lately with bookkeepers about whether they can do this or not and if not who can they turn to, to do it.

When you lodge a BAS with the ATO you are effectively telling them how much you’ve earnt and spent but more importantly you are defining how much the business actually pays in tax – and they DON’T want you to get this amount wrong. If the amount is wrong and in your favour you may incur fees and charges and the TAX and BAS agent system (that is managed by the Tax Practictioners Board) has been set up to assume that only someone who has the training and experience is responsible for lodging these important documents. If they get it wrong a small business owner can sue them for the time it takes to fix the problem and for this BAS agents need professional indemnity insurance.

Non-registered Bookkeepers and BAS Agents

The good news for both businesses AND ordinary bookkeepers who are not registered BAS agents is that you can have a bookkeeper do your data entry, as well as help you with various aspects of your business accounts and administration (like accounts payable, receivable and even customer service etc) for a good, low rate. Many of these bookkeepers operate as independent contractors so the small business doesn’t need to employ a staff member to do the books [want to start your own bookkeeping business cheaply? Look at joining National Bookkeeping] and some of them are very experienced in bookkeeping and even running their own businesses.

The good news is that you can still use one of these bookkeepers to take care of the accounts side of your business and use your accountant or a BAS agent for the BAS preparation and lodgement.

Bank reconciliation done right is where all the work is done

Now we have the BAS lodgement details out of the way let’s get into the bank reconciliation. This work is often done by the accounts person or contractor and it’s where most of the time and effort in preparing a BAS is spent. If this is done correctly the BAS preparation is pretty simple so it made us delve a little further into the steps taken in doing this work. Here are the simple steps:

  1. Launch your accounting software
  2. Go to the bank reconciliation area
  3. Start matching entries in your software with lines on the bank statement (much easier and faster with bank feeds and Internet banking).
  4. Reconcile each month
  5. Run your BAS report

Many people at this stage will need to provide copies of their bank statement to their accountant, BAS agent or bookkeeper so that person can see actually real world evidence of that transaction (sometimes bank feeds are perfect either). It’s at this stage that you realise whether you made the right choice in the bank you choose because not all banks are equal in Australia even if they are grouped as the BIG four. I’ve written about my disappointment in how hard it is to use a bank like NAB before and I’m afraid I’m gong to have to do it again, comparing NAB to CBA for the ease of getting bank statements.

Bank Statements and Internet Banking – Bad news NAB

CBA Netbank easy to get past statements up to 7 years old compared to NAB business bankingCBA provide 7 years of storage for bank statements so if you do have to go back and get an old one guess what? No calls to make, not bank statement fees to pay, no need to search through your filing cabinat for paper statements, all you need to do is go back to that period and download the file as a PDF and email it to your accountant or bookkeeper.

NAB is too old, statements are hard to get and customer service needs to change with statement searchTo do this with NAB is very similar to walking into one of their branches (well the one they just closed down at Dee Why anyway) – it’s old, clunky and hard to work with and often I’ve found you need to email or call or do physical searching around your office for this rudimentary information – this task alone can make the whole bank reconciliation experience very frustrating.

Do your end of year reports now

facebook marketing and advertising course onlineWhile we are on the topic of reporting you may be aware that there are some tax deductions and expenses that you can claim this financial year so it’s a good time to know exactly how you have performed this financial year – plus you’ll see how far short or ahead you are from last year and you can do your own Jerry Harvey style clearance sale – everything has to go, go, go because we have TOO MUCH stock.

We’re preparing some blogs that’ll be published shortly about some of the deductions and tax breaks you might want to take advantage of. Hopefully after these we’ll be able to focus on our online digital marketing courses like Facebook Pages for business and Facebook advertising for real estate agents! Every one will benefit from these Facebook courses but we’ll slant towards how real estate agents can use Facebook to attract vendors in their local area – it’s fascinating.

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Becoming a National Bookkeeping Bookkeeper

Starting a Business as a Bookkeeper is about Business Knowledge, Skills and Support

start a bookkeeping business
It can be daunting knowing where to get your first clients when you start your own business.

It’s not easy starting out as a bookkeeper running your own business. We think our partnership with National Bookkeeping is going to help you get underway.

If you’ve subscribed to our blog and followed our recent posts, then you probably know that EzyLearn has partnered with National Bookkeeping.

National Bookkeeping can now administer training courses to their new licensees, along with a range of other perks and benefits to help you launch your own bookkeeping business. Continue reading Becoming a National Bookkeeping Bookkeeper

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How do you manage your online content marketing?

What’s all this about content marketing?

Content marketing and automatic marketing response marketing can help real estate agents standout and build credibility for property vendorsWe’re busy developing a new content marketing course because as a form of online marketing, content marketing is finally starting to come into its own. Content marketing has actually been around for many years – it’s been known as custom publishing, branded content, branded journalism, and custom media – but as it became more popular, marketers began referring to it as content marketing to make it easier to for their clients to understand.

Content marketing is basically the process of creating valuable, informative content – blog posts, email newsletters, ebooks, etc – and sharing it online to help attract and retain customers. But because it requires a lot of content to be produced and regularly, many small businesses are outsourcing their content marketing needs.

Your content marketing needs to have a purpose

To make the most out your content marketing, you need to have goals and a strategy in place to achieve them so you’re not just wasting your time. This is the same as traditional marketing activities, which we cover in our Small Business Management Course. You also need to be able monitor how each piece of content is going at achieving those goals.

If you’re also hiring a content writer or strategist to help you with your content marketing, you also need a way to easily collaborate. Now, if only there was a way to monitor and analyse your content marketing AND schedule and set content marketing tasks for those people you’re working with…

A tool for schedule and managing content marketing

Well, as we’ve recently discovered, there is! It’s a cloud-based content marketing and editorial calendar called CoSchedule and it allows you to schedule and create content marketing tasks, assign those tasks to your team, create and publish blog posts, share links to content via social media, and monitor the success of your content and the social media platform all within the CoSchedule app.

It’s a very powerful, very useful tool for small businesses that work with a number of remote workers who are based around the country, as it allows complete collaboration with your team and also integrates seamlessly with WordPress. It also helps you to optimise your blog titles and your social media sharing to help drive your web traffic.

By providing you with detail stats – and also integrating with most web analytics software, including Google Analytics – you can see what content performs well and what doesn’t, so you can improve you content in the future.

You need to know your readers to succeed

Because content marketing is about creating engaging and interesting content, whether it’s blog posts or ebooks or something else, it’s vital that you know what content your customers like and what the don’t, so you can ensure you’re always keeping them engaged.

In a post I wrote about content marketing not so long ago, I mentioned how important it is to know and understand your reader, because that’s what’ll help you to engage and interest them with your content. If you have highly engaged people consuming your content, they’re more like to share it with their friends, family and other people in their social networks.

This helps to spread the word about your business, which will bring you more customers and make you more money. But better than that, it’ll also help you to see new opportunities and areas into which you can expand your business.

Content marketing can help expand your business too

We used the feedback we received from our content marketing activities when we decided to develop the Xero training courses and the currently in-development content marketing course; it also guided us in our decision to partner with National Bookkeeping who are taking on licensees and helping them to start their own bookkeeping business.

Yes, we got all that from content marketing! Because through our content marketing, we got to know you, our readers, and what you were interested in and that allowed us to look for the types of courses and business opportunities that would interest you. You can do the same for your business too.

Learn about content marketing from the experts

If you’d like to learn about content marketing, our new content marketing course is currently in development. We’re working with an Australian journalist, a successful small business owner, and a digital marketing specialist to create a relevant, easy-to-follow course that’ll guide you through the process step-by-step. In the meantime, you can subscribe to our blog to continue reading our posts, where we’ll keep you updated on how it’s progressing.

If you’re looking for the opportunity to start your own home-based bookkeeping business, we recommend you get in touch with National Bookkeeping, who is taking on licensees. We’ve made all of our courses available to them, which will include our content marketing course when it becomes available so their licensees can learn all about starting and operating their own bookkeeping business.

What about content marketing for real estate agents

We’ve recently become aware of the need for real estate agents to build their own personal profile and credibility online. Property vendors who want to sell their property are (like the rest of us) increasing looking online for selling agents who have good experience and great reputation to sell their properties at the highest possible price and as quickly as possible. Watch this space as we learn more.

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Why Use a Bookkeeper?

Bookkeeping may be getting easier but do you really want to do it?

MYOB bookkeeper
You don’t need to be a BAS agent to be a successful and profitable bookkeeper.

EVEN WITH THE LATEST accounting programs, like Xero and MYOB Account Right Live making it easier for small business owners to manage their bookkeeping themselves, a bookkeeper is still an invaluable asset to any business. (It’s also the truth that, as much as companies like Xero tell you they make it a cinch to do your own bookkeeping, online account-keeping software programs are still complex and time-consuming to learn to use properly.)

We wrote a post recently about why contract bookkeeping is a good business venture for people looking to start a low-risk business. 

Here we certainly addressed the reasons bookkeeping is a good professional pursuit, but now it’s time to look at the benefits hiring a bookkeeper has to a business owner.

A bookkeeper makes a good, legal sense

The most obvious benefit, of course, is that by having someone to take care of your bookkeeping it frees you up to concentrate on the aspect of your business that you’re best at. But aside from being a legal requirement for every business to keep accurate records, it also helps you to monitor how well your business is performing.

A bookkeeper will work on your bookkeeping every week or even a few times a week, depending on your business needs, enabling you to monitor your daily income and expenditure, and if your accounting software has bank feed enabled, you can monitor it in real-time, too. This is crucial for businesses with many expenses or running costs – businesses that purchase stock or employ staff, for instance – to be able to manage their cash flow.

Paying a bookkeeper can save you money

But having your bookkeeping kept up-to-date also has other benefits, particularly in relation to regulations such as when you need to register for GST, and so forth. Here are five more benefits to your business if you hire bookkeeper to look after your books:

  1. Keeps your tax bill down: Businesses that don’t have someone taking care of their bookkeeping end up spend more with their tax accountant, so it’s really false economy if you think you’re saving money by going without a bookkeeper. It also potentially costs you money in other aspects of your business too, as you’ll find out.
  2. Can manage invoicing: Sure, it’s super easy to invoice your customers and clients now that most good cloud-accounting programs have apps for smartphones and tablets, but there are still plenty of businesses that don’t use the accounting apps on their phones or tablets because of the complex nature of their business. A bookkeeper can take care of this.
  3. To take care of your payroll: When you hire employees or sub-contractors, you’re entering a whole new realm of business. There are superannuation contributions, payroll tax, and a heap of other regulations that bookkeepers have to stay up on, but you don’t.
  4. You’ll avoid ‘late’ penalties: The ATO takes late lodgments pretty seriously, and the penalty for the late lodgment of a BAS or tax return can be up to $850 for each late lodgment. If you’re consistently late lodging your BAS or tax returns, then a bookkeeper basically pays for itself, because unlike fines or penalties, which are not tax deductible, the services of a bookkeeper are.
  5. Chasing unpaid invoices: The reality of running a business, unfortunately, is that a lot of people you’ll do work for won’t pay you on time. Chasing unpaid invoices is a delicate and time-consuming process, particularly when it starts to affect your cash flow and prevents you from taking on more work – buying stock or supplies, for example. It’s always a good idea to separate the face of business from debt collection. It helps keep the client relationship warm and fuzzy, while cash continues to come in the door.

Now that cloud-accounting programs have made it more possible for bookkeepers to work from home and contract their services to many different clients, making it easier and more affordable for small businesses to retain a bookkeeper.

— EzyLearn is Behind a New Bookkeeping Initiative 

find a local bookkeeper

EzyLearn now features the National Bookkeeping Directory, a service which connects businesses owners with bookkeepers, based on their business needs or location. If you’re looking for a qualified, local bookkeeper to manage your books, visit the National Bookkeeping website.

Alternatively, if you’re thinking of starting your own bookkeeping business, National Bookkeeping is looking for smart entrepreneurs to become licensees.

National Bookkeeping provides full access to the entire suite of EzyLearn training courses, including our MYOB training courses and Small Business Management Course, in addition to providing help getting business leads. For more information, visit the National Bookkeeping website or read the FAQs page.