Online training courses for Small Business Management, MYOB and Xero Accounting, Excel, Word and Powerpoint, plus WordPress for website and blogging and Google for advertising, online marketing and analytics.
You may have a different opinion when it comes to paying your suppliers but I believe you should pay quickly. I’m talking mainly about service providers rather that product suppliers, but I think in small business it doesn’t matter.
Everyone loves to be paid on time and if you can get paid earlier, even better. It once took me 16 minutes to pay a supplier – OK, I was making other payments at the time, but still, it looked impressive.
I mention it today because one of my team told me that I was categorised by their accounting software as “high risk” and I wasn’t too happy.
Ever seen these headings in online ads? It’s sensational I know and I’d rather not revert to such tactics, but the truth of the matter is that the personal work you do to become a better networker and learn how to become a good referrer of business to other people will turn you into the “go to” person a lot of small businesses would like. The result is that you’ll pick up more business because people trust you.
A recent example that Michael gave me about the benefits that one bookkeeper received because of their new-found referral marketing skills is Don Doolan from First Class Accounts. He was able to triple his lead generation just by focussing his efforts on effective networking and finding a way to help his network on contacts improve their business.
Is Referral Marketing just good Customer Service?
Customer service is an important aspect in every business. It’s so important that even the largest of Australian and US companies use it as a tool to generate more sales! We include Customer Service tips in our Small Business Management and StartUp Course from David Hall and I’m mentioning it here because both customer service and networking require a similar effort in modifying your approach to customers and listening to them.
When you listen to your customers in your regular conversations you’ll discover many opportunities to either:
Mention a product or service that you offer, or
Mention that you know someone who could provide them with exactly what they are looking for.
Just by writing this email I am referring Michael and his Referral Marketing course because I have seen the benefits from other people in our network and I know how important it is to have a good relationship with key customers.
MYOB Bookkeeper Marketing
If you are one of our MYOB Bookkeeping Course students and you are interested in taking the journey of becoming an independent consultant to provide bookkeeping services in your local area please make sure you read about our MYOB Bookkeeper Directory service.
Want help starting a bookkeeping business?
Business Opportunities for Ordinary People
We have now teamed up with the StartUp Academy to help our students (and anyone else) start their own home based business as a bookkeeper. You’ll be able to earn money by helping people learn how to use programs like MYOB, Quickbooks and Xero or doing the work for them. Learn more about starting a bookkeeping business.
Every time you set goals and generally act like a boss, you’re serving much the same function as a business coach.
Ever since EzyLearn’s early days, when we still had our training centres in Sydney, I’ve always gained a real buzz out of helping our students start their own businesses.
The StartUp Academy is a start-up incubator for entrepreneurs who want to work in industries currently experiencing rapid growth — like the work health and safety industry, for example — but who also want to have balance in their home and work life; to be their own bosses. Continue reading You’ve Already Got a Business Coach – YOU!
Great customer service is the key to ensuring you always have a happy customer. Providing consistently good customer service and being courteous to people in the way you communicate with them, be they suppliers or contractors, as well as customers, is also highly beneficial to your business in other ways. Continue reading Thanks For Loving Us
You don’t need to be a BAS agent to be a successful and profitable bookkeeper.
The reason many of our students complete our MYOB training courses is because they’re looking for a new job, and so we’re often asked if our MYOB training courses are accredited and whether they come with a certificate.
The answer to this question is a little more complicated than it may seem, and here’s why:
Ever since we started offering our MYOB training courses online, thousands of students have enrolled and learned how to become MYOB bookkeepers. Many of those students are mums, who were looking to become skilled in a job they could do from home.
In 2012, we added the Small Business Management and Start-up course to our online training platform, to help students to learn a new set of skills that would help them start their own businesses as independent contractors, so they can earn more money, work their own hours, work closer to home, and spend more time with the kids.
Entrepreneurs are strong-minded individuals – but we’ve found there are at least 5 other qualities they tend to possess that leads to their business success.
This is a perfectly understandable sentiment — but it’s not necessarily conducive to making a small business work.
Entrepreneurs are known to be people who manage starting up and/or bringing to fruition their own businesses and ventures, but entrepreneurs are a certain breed and as many find out the hard way, self-employment is not for everyone. Continue reading So You Think You Can Be an Entrepreneur?
Show Me the Money: A thorough understanding of how to use Google can help you – and your business – earn more.
We’ve been writing about referral marketing a lot lately, and in a recent post about marketing action plans, we talked about why you should include referral marketing and/or networking as a marketing strategy in your marketing plan.
That may seem silly to some people, since networking doesn’t always translate to sales straight away, but we’ve discovered another reason why you should include it in your marketing plan: Google!Continue reading Is Google Your Sugar Daddy?
With a Marketing Action Plan, you’ll be able to isolate which marketing strategies are working best for your small business.
In the marketing module of our Small Business Management course, our students learn about marketing action plans, and throughout the course come to create their own marketing plan for their soon-to-be business.
It may be difficult at times, but it really does pay to be nice in small business.
In our Small Business Management Course, you learn all about starting and managing a small business. One thing we don’t teach, however, is customer service.
In fact, it’s often said that the golden rule of customer service is that the customer is always right, even when they’re wrong.
The internet has changed the way we do many things. It’s changed the way we bank, communicate and work, but if there’s one thing it’s almost entirely revolutionised it’s the way we shop — particularly the way we shop for professional services. Continue reading Pricing: Are You Being a Con Artist Without Knowing It?
If you’re often apologising to clients because you can’t keep up with the work, you may be over-promising.
Maybe this sounds familiar: one of your clients has been calling you about a job you said you would do. You’ve been dodging their calls, because you haven’t had time to do it. Eventually they email, so you send one back. It begins: “Sorry, I’ve been really busy lately…” or “Sorry, I haven’t had a chance to…” “Sorry…” “Sorry…” “Sorry…” Continue reading Business Efficiency: Have You Said Sorry Today?
We were recently surveying our PayPal account and discovered that you can now invoice customers directly using PayPal. While it doesn’t eradicate the need for a good piece of accounting software, this facility makes it very easy for people to get started in business — particularly businesses with very few expenses. Continue reading Invoice Your Customers Directly Using PayPal
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Xero is a great bookkeeping program for tradies who are on the go and using their phones (or a tablet) all the time. From receipts scanning to creating quotes and invoices, receiving payments and keeping track of project costs.
bookkeepercourse.com.au/produ…
