Category: Digital Marketing Courses

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Do you need to learn Email Marketing?

Mailchimp Course for Email Marketing - Create a new email campaign - Digital Marketing Academy

I must admit that I have written a lot about email marketing lately and it’s ever since Intuit bought MailChimp and our monthly bill went up and some of the features were stripped out.

I then heard about Aweber increasing their prices massively and thought there must be something at play in the world of email marketing software.

The most disappointing part about what MailChimp has done is that they’ve stripped back the ability to create more than 4 automations unless you upgrade to a higher plan.

Everything about MailChimp is screaming out MORE MONEY, MORE MONEY, MORE MONEY!

Continue reading Do you need to learn Email Marketing?
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I wish you could see this

Archiving subscribers in Mailchimp Email Marketing Course - Marketing Academy

EzyLearn has been an online training company for Office Admin and Business Admin courses since the Internet appeared and geez I could tell you some stories about what I’ve seen.

Something frustrating is happening at the moment and it pits the developing countries again rich countries like Australia.

If you’re reading this because you received an email notification then you’re a subscriber to our blog – WELCOME!

We manage this list using MailChimp because it helps us to be compliant for AntiSPAM requirements but it doesn’t stop people entering all sorts of information into our “Lead Capture Pages”.

PS. Did you know that QuickBooks Online owner, Intuit, now owns MailChimp?

Check out these entries

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Business Office Administration Training to find Remote Work

Selling Academy Sales Training Courses logo

I recently wrote about the Internship opportunities for selected business and office administration training courses – this work can all be done online, remotely working from home.

One of the best things about running an online training business is that we can deliver our courses to the thousands of students who live in remote parts of New South Wales, Victoria and Queensland and the rest of Australia!

Read on to discover how you can up-skill and learn how to become a remote working virtual assistant performing business and office administration work from your own home

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Welcome to Bookkeeping Academy Member: Gina Diprose

MYOB and Xero Bookkeeping and Training with Gina in Tasmania - Bookkeeping Courses

I wrote about the Bookkeeping Academy membership a couple weeks ago and how it’s our aim to help our students get discovered for bookkeeping work after they complete their course.

Gina has 10 years experience in every aspect of operating and managing a tourist and caravan park in her home state of Tasmania and she loved the bookkeeping side of the work so much she wants to do it for other businesses.

She learnt how to use Xero and loves how it means she can do the work from anywhere – even Zeehan in Tasmania’s west.

Continue reading Welcome to Bookkeeping Academy Member: Gina Diprose
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Are Google Ads “sponsored” Listings Better Than Organic Search Results?

Did you know that Google earns between $1.50 and $7.00 for EVERY click that you make on a paid ad for Bookkeeping Courses ads? Per Click.

But you can’t just keep clicking on ads because Google limits the number of clicks from the same person/computer/ip address device etc.

Did you also know that some companies can work the Google Ads system and have more than one sponsored ad on a Google Results page? Is it fair? Are they the best solution? Do they end up costing more money?

Continue reading Are Google Ads “sponsored” Listings Better Than Organic Search Results?
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Will Intuit Make Much More Money with MailChimp than QuickBooks?

Mailchimp Email Marketing Training Courses - will Intuit make more money than with accounting software - EzyLearn Career Academy

We use Mailchimp for our email marketing and I had to sit down and have a cup of tea after looking at our recent payment! There was no shock increase in costs or monthly fees and in fact everything is working perfectly but I realised how much money MailChimp make as our customer and prospect list grows in size.

Could you imagine paying extra for Xero or MYOB software just because the number of transactions increased? And I don’t mean a couple dollars extra, I mean double the monthly fee!

I also noticed that MailChimp is now already integrated into the QuickBooks Online software for all businesses to access. Here’s what it looks like.

Continue reading Will Intuit Make Much More Money with MailChimp than QuickBooks?
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Employment Hero offers $100 if you’ll demo their software

Get $100 Invitation email for attending a demo of Employment Hero - Workforce Management Training Courses

A popular and well funded HR and Payroll software company, which is backed by Seek (yes, the employment site) is offering 100 to “qualified” businesses who agree to participate in a demonstration of their software.

This is an example of what companies need to do today to get in front of their prospects in business to business selling. This company is trying quickly and this tactic reminds me of the kind of marketing tactics that PayPal used to massively grow their user base. It looks like the kind of strategy that Peter Thiel writes about in his book Zero to One.

Continue reading Employment Hero offers $100 if you’ll demo their software
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How can Elon make money with Twitter?

Business Today Article about Elon Musk firing Twitter staff - will Twitter become a payment service like PayPal for Xero Integration - EzyLearn

I’ve been on Twitter since March 2009 but I don’t use it as much as I could have, how about you? Lately we’ve been Tweeting about recent enrolments and graduates who have received their certificates because it is a great digital marketing tool to get short messages published. If you go to our website you’ll notice that these Tweets appear in a rotating banner at the top of the page.

Twitter is going through a massive transformation under Elon Musk and whether you like it or not you’ll find that Elon will achieve his goals for the software company. The reason is simple – he is constantly “iterating” and testing and measuring to see what works and what doesn’t work.

What I think will become the most fascinating aspect of Twitter is when it starts becoming a peer to peer payment platform.

Continue reading How can Elon make money with Twitter?
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Will AI (Artificial Intelligence) Replace Bookkeeping Jobs?

Gautam Adani impressed by ChatGPT from OpenAI - will AI replace bookkeeping jobs though - EzyLearn Xero training courses feature

Everyone is talking about artificial intelligence since OpenAI introduced their “experimental” ChatGPT service and I can see why!

Gautam Adani is the 3rd wealthiest person in the world (correction! his value has fallen a LOT in the last week since publishing this post) and he has made recent claims about how ground breaking it is. Here are just some ways that Artificial Intelligence will help bookkeepers..

Continue reading Will AI (Artificial Intelligence) Replace Bookkeeping Jobs?
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Intuit (QuickBooks) Buys Mailchimp! – Marketing Will Finally Speak to Accounts.

Intuit (the maker of QuickBooks, an online accounting software for small-businesses) has recently announced a new purchase that could see them breaking into the ERP world of business software. Mailchimp is now owned by Intuit!

Although they’re not huge in Australia, Intuit is trying to compete with the likes of Xero, whose add-on software integrations have extended its functionality and made Xero a powerful business administration system for Aussie small businesses.

Mailchimp is a marketing automation platform for small businesses and ecommerce, mainly focused on email marketing campaigns. I wrote a couple years ago about how digital marketing tasks seem to be creeping into the job descriptions for office support and admin staff.

Let’s have a look at what Intuit’s acquisition of the world’s largest marketing automation platform means:

Continue reading Intuit (QuickBooks) Buys Mailchimp! – Marketing Will Finally Speak to Accounts.
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Could This Free Social Media Promotion Work For Your Bookkeeping or Virtual Assistant Business?

Social media isn’t just for selfies and cat pictures anymore.  A quick scroll through any popular social media platform will bring up posts from brands and companies promoting themselves and their products/services.

In their guide to digital marketing, Xero included a quote from a business owner who said the following about her approach to social media marketing:

“I don’t spend money on advertising. I create content aimed at helping my target customer and share it on Instagram or via podcasts. It attracts enough new clients to keep me busy.”

Olivia Park, Olivia Park Coaching

It begs the question: is shareable content the digital marketing that businesses should be focusing on? And not just content the business shares, but content that social media users will then share amongst themselves?

Continue reading Could This Free Social Media Promotion Work For Your Bookkeeping or Virtual Assistant Business?
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16 Apps to Customise Hubspot But Xero Gets the Worst Rating

16 featured Apps in HubSpot Ecosystem and Xero Accounting has lowest rating - Xero Certificate Training Courses for Small Business Owners and Accountants - EzyLearn

HubSpot is a marketing system and CRM built for the modern day content marketing professional. Like most cloud-based services they have their own app store (they call it an ecosystem) and Xero recently boasted about being one of a select group of 16 promoted by Hubspot. They didn’t fair so well though.

Continue reading 16 Apps to Customise Hubspot But Xero Gets the Worst Rating
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Digital Business Skills to Compliment Xero & MYOB Training

Xero-MYOB-Microsoft-Excel-Bookkeeping-Academy-freelance-or-contract-workers-for-your-business-online-business-training-course-EzyLearn

Digital Business Skills are important for everyone who works for a company or who owns one. Authentication for Xero Course students highlighted to me the importance of general digital business skills. Our Digital Business Course has been available for a while as a FREE student inclusion but we’ve recently added to it.

Electricians, tradies and real estate agents are communicating with prospects and customers digitally, even regarding their accounts, and I wrote about how we’ve started to see these skills come up in office admin job ads. If you have any doubts about how to do this you need to up-skill.

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Xero vs GoDaddy Website Hosting Company Accounting Software? Attn: New Minimum Viable Website Service

Xero to re-elect Steven Aldrich as non-executive director - online customer service and receptionist services - Xero online training courses

When you look at the two companies Xero Accounting and GoDaddy hosting companies are very similar. They both provide cloud-based solutions, for a subscription fee and have small businesses as their major clients. They are both in a very good position to provide accounting software for their customers.

One of the Xero Directors sold an accounting software program to GoDaddy in 2012 and at the time TechCrunch reported that Accounting software is a logical service for them to provide to their small business clients. What does it mean for the future though?

Continue reading Xero vs GoDaddy Website Hosting Company Accounting Software? Attn: New Minimum Viable Website Service
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Customer Service: Important Skills for Data Entry, Office Support and Accounts Jobs

Work remotely from home using data entry, customer service and sales agent skills training courses M

Customer service is an expectation that has changed massively over the last 5 decades and technology is a big influence in how well companies perform AND what customers expect. 

My first experiences of customer service involved talking to a person at the counter at the local corner shop. I pointed to what I wanted, knew what the price was and handed over the money. We all smiled and I walked away with a bag of lollies. Things are different these days but customer service is more complex and more important. 

Despite the complexity customer service software makes it much easier to manage at your business website. Continue reading Customer Service: Important Skills for Data Entry, Office Support and Accounts Jobs

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EzyLearn students can upgrade to ongoing or LIFETIME course access

Become an online marketing affiliate for Xero Learn, MYOB Education and Quickbooks Professional online training courses - EzyLearn

I had a fantastic conversation with an EzyLearn student during the week. She enrolled into our Xero COMPLETE Training Course Package and love it so much she enrolled into MYOB, QuickBooks, Excel and more. 

The course increased her confidence to apply for and get work after years of being out of the workforce and as a bookkeeper she now uses the courses as a resource for aspects of the software she needs to upskill on. The EzyLearn Affiliate Membership is designed for students like her.

Continue reading EzyLearn students can upgrade to ongoing or LIFETIME course access