Online training courses for Small Business Management, MYOB and Xero Accounting, Excel, Word and Powerpoint, plus WordPress for website and blogging and Google for advertising, online marketing and analytics.
How do you file invoices and receipts? We’d very much like to hear!
Whether you’re a bookkeeper or business owner, if there’s one thing we probably all have a shared hatred of — it’s filing. Filing is the little task we always put off, until eventually we can’t find anything through the sea of paper and receipts cluttering our offices.
This wouldn’t be so bad if filing wasn’t such an important part of a business.
If you’re an average reader, I’ve got your attention for about 15 seconds, so here goes: many things we’ve been taught about the web are wrong. One of the biggest mistakes – thinking that clicking is the same as reading.
Not your average reader? Perhaps I’ve got you a while longer… We’ve mentioned on this blog before that every business owner should be monitoring their web analytics – we’re even developing a Google Training Course for business owners who want to learn more about the Google products.
What Does Web Analytics Help You With?
Web analytics allows you to determine things like where your visitors originated from, your click rate and your bounce rate.
Google considers any visitor who spends less than 30 seconds on your web page before clicking elsewhere to have “bounced” – and the number of people who bounce from your website is your bounce rate.
Clicks and Conversions
Your click rate is the number of people who have clicked through to your website from a search engine, banner ad, or third party link. The goal is to keep your click rate high and your bounce rate low – this is supposed to demonstrate high engagement with your website, your business or your brand; it’s also supposes to guarantee conversions.
Except that it doesn’t – a fact that’s becoming clear to organisations with large web presences, as web users become more sophisticated as the way we use the web has evolved.
According to Tony Haile, of US company Chartbeat, which provides real-time analytics for companies like Time Inc, Forbes and NBC Universal, businesses should be looking towards something he calls Attention Web and away from clicks and bounce rates.
Time and Attention
Attention Web is not just valuing the number of clicks, but valuing the time and attention visitors give your site. “Time is a rare scarce resource on the web and we spend more of our time with good content than with bad,” Haile says.
For business owners this means you need to give your customers and clients, good, valuable content and start valuing the time they spend reading and engaging with it. Do this and your conversion rate will soar – and in turn, your bounce rate plummet.
You can access us using any browser and a PC or Mac.
At EzyLearn we are commonly asked the question, “Can I still take the MYOB training course if I used a Mac computer?” We’re only too pleased to report that, unlike the Australian Taxation Office — which ignored Mac users for the better part of a decade — at EzyLearn you can use a Mac with all of our training courses.
Accessible to Any Browser
Our training courses are all delivered using our online learning management system, which is accessed by any web browser. Whether you use Internet Explorer, Safari, Firefox, Google Chrome and so on, you can access our training courses at anytime, from any computer.
Once you’re enrolled in one of our online training courses, you can then access our course content using a username and password to login to our online learning management system — unlike other training courses, you do not need to download any software to access our coursework.
Workbooks in PDF
The workbooks for each course are created in a PDF format that can be downloaded to any computer — and printed off if you so wish; all of our online training videos are compatible with any web browser; and any tests or exams can also be completed online.
If you’re taking our MYOB training course, we do recommend that you download a free trial of the MYOB software, which you can use to test your knowledge as your progress through the course; the MYOB free trial software can be downloaded from the MYOB website.
Why Online?
Part of the reason we offer our training courses online is because we wanted to offer students the flexibility of completing our courses when and where it suited them; offering training courses in a cross-platform format, accessible from any computer, regardless of operating system, makes the learning process even more flexible for you.
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So whether you’re using an IBM or a Mac — EzyLearn does not discriminate! If you’d like to enrol in our MYOB training course, you can do so here; for a comprehensive list of all our other training courses, click here.
You’ll stand out by becoming ICB certified and a registered BAS agent.
Many of the students who take our MYOB training course in order to start their own bookkeeping business wish to then become certified with the Institute of Certified Bookkeepers (ICB).
How to Get ICB Stamp of Approval
Since 2006 the ICB has had a set of requirements bookkeepers must meet before they are permitted the ICB stamp of approval. Among these requirements – which also include possessing a Certificate IV in Financial Services (Bookkeeping) and personal indemnity insurance – all bookkeepers seeking to become certified with the ICB must possess a minimum of two years’ working experience.
For many bookkeepers starting out, getting that two years experience is a tough hurdle, particularly since the vast majority of bookkeepers in Australia are, according to General Manager of the ICB, Rick van Dyk, “independent sole traders”. “That’s why the ICB holds networking events at 59 locations around the country,” Rick says. “Because the best way to get the experience you need to become an ICB certified bookkeeper is to network with other bookkeepers.”
The ICB also holds online webinars each month, but Rick recommends attending networking events in person, because it provides you with more opportunity to network and get to know other bookkeepers.
Good Ways to Gain New Business
While it may seem like a lot of hoops to jump through in order to obtain membership to an organisation that’s voluntary, being an ICB certified bookkeeper does set you apart from the many other bookkeepers; it’s also a way of gaining new business, as the ICB is often the first port-of-call for many businesses looking for a contract bookkeeper.
But Rick van Dyk says that if your really want to stand out as a contract bookkeeper, become a registered BAS agent. “If you’re a contracting bookkeeper, you can look after a client’s data entry and do their reconciliation, but you’re not allowed to print any of the reports and advise your client on figures and so forth, as that contravenes the Act,”
Rick explains. There are currently about 9000 registered BAS agents in Australia, so there’s plenty of opportunity for bookkeepers to enter into this field by becoming a registered BAS agent with the Tax Practitioners Board.
Rick also offers this last piece of advice to budding bookkeepers-to-be: “Learn to use Excel; Excel still plays a very important part of the bookkeeper’s role, so it’s important bookkeepers know how to use it – fluently.”
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You can find more information about out MYOB course here or our Excel course here. Alternatively, if you’d like more information about becoming certified by the ICB, visit their website.
There are many benefits to creating your website with WordPress – and Google loves it too.
Although our flagship training course is our online MYOB training course, EzyLearn also offers a number of other training courses, such as our Small Business Management Course and our WordPress Design Course. WordPress has become one of the most popular free and open-source content management systems in the world and is used by nearly 19 percent of the top 10 million websites, according to Forbes magazine.
WordPress Benefits
What makes WordPress so popular, especially among small businesses, is that you can edit and update content whenever you like. You can select from a number of pre-existing themes, or install a custom-made theme to use for your website. There are also a number of plugins available to WordPress, like Google Analytics, which allows you to track and analyse the traffic visiting your site.
Until far too recently, creating a website for your business was often a costly and daunting exercise. While large organisations typically had in-house web developers and SEO experts, many small businesses retained the services of external web developers.
If you didn’t need to make any changes to your website, this was usually fine. Your web designer would create your website and it was all systems go. But as Google has changed the algorithms that are used to index websites, preferring web pages that are constantly updated, it’s become more necessary to update your website — and often — in order to appear relevant to Google.
The Need to be Googled
Google, the verb, was added to the Oxford English Dictionary in 2006, and is defined as “using the Google search engine to obtain information about something or someone on the World Wide Web.” Thus, it’s necessary to ensure your website appears in Google, so people can google you.
To do this you need to update your content, and frequently. This could involve creating new web pages, or regularly maintaining a blog. However, paying a web designer to upload and publish new content on website on a daily basis is not cost-effective, which is why WordPress has become so popular.
But there are other practical reasons to create and manage your own WordPress website. If you change your business address, or telephone number, you can quickly and easily update those details immediately — rather than waiting until your web designer has the time.
You’d be surprised how many businesses show their incorrect building address or telephone numbers on their websites, because they don’t have an easily updated website. And for each customer who calls, or can’t find that business at their address, that’s a customer they’ve lost to their competitor.
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If your business’ website is not currently easy-to-update, consider using one of the world’s most popular content management systems, and take our WordPress training course today.
Stop tearing your hair out chasing money and investigate a cloud-based system like ezyCollect.
Too many small businesses suffer from cash flow problems, which is why our Small Business Management Course covers financial planning and how to monitor and manage your cash flow through debtor management.
However, few small businesses suffer from poor cash flow because they’re unaware of how to manage their debtors properly.
Rather they suffer poor cash flow because they lack the resources to chase late payers or, as in most cases, they don’t have the time to stay on top of their accounts receivables to ensure their clients don’t become late payers in the first place.
Aussie company, ezyCollect, aims to solve this problem for medium sized companies – here’s how.
We wrote a post last year about a service called Bank Link, which we discovered is being used by a large number of accountants to reduce the amount of data entry involved in bookkeeping. Being that one of our most popular training courses is our MYOB training course and that many of our students are bookkeepers, we wondered what the bank link service would mean for the future of bookkeepers.
Bookkeepers Still Vital!
As it happens, we don’t believe that the BankLink service will make the role of the bookkeeper redundant, given that there is so much more to be being a bookkeeper than just data entry. In fact, we found that because BankLink eliminates much of the time-consuming data entry process, BankLink should be used by more bookkeepers.
Since the post on BankLink was published, however, we heard from one of our readers who told us that the Bank of Queensland does not provide credit card transactions data through BankLink. We thought this was unusual, so we decided to look into it a little further.
After doing a little digging, we discovered that BankLink is not available to be used with all banking institutions, and Bank of Queensland happens to be one of those institutions. We tried to contact the Bank of Queensland to find out if the BankLink service would be extended to their customers, however, we were unable to reach anyone able to give us any information as to if, and when, this service would be adopted.
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For bookkeepers, or small business owners, even, who are customers of the Bank of Queensland this means that you will still need to enter your credit card transactions into MYOB manually. If you are aware of any other banking institutions that do not provide credit card data though BankLink, we’d love to hear from you — let us know in the comment section below.
Getting your covering letter right is as important as your CV.
January is when we’re busiest processing enrolments in our MYOB courses, our Small Business Management courses and so on, and we’ve always been happy to be able to provide people with the training they need to make the career change they’ve been dreaming of. This January we also wanted to give you some advice on the two most dreaded aspects of applying for a new job: CVs and cover letters.
Fiona helped demystify the CV-writing process, which at one time or another has puzzled even the best of us. But in a job market where redundancies are almost commonplace, writing a CV is not just puzzling, it’s very often daunting, particularly for those people starting their career afresh.
Writing a Cover Letter Doesn’t Need to be Daunting!
But here’s the good news: it doesn’t need to be. Getting the job of your dreams has a lot to do with your ability to articulate yourself, which is where the cover letter comes into play.
It’s fair to say that many people see a cover letter as an afterthought; the way people see wrapping paper as the afterthought to a great gift. They spend all their time laboriously writing and fine-tuning their CV, to then put together a slap-dash covering letter just so that Seek will accept their job application.
Mistake. Big one.
Linking Back and Clarifying Your CV
Your cover letter is just as important as your CV. Aside from reinforcing all the information you’ve put into your CV, it shows that you didn’t mean to apply to some other job listed on Gumtree, and importantly, it allows you to show a recruiter or hiring manager why you’re suddenly looking to re-enter the workforce after several years of being out of it.
The key here is to be clear and concise. If you’ve been raising the kids for the last six years, write that. Don’t be vague and allude to something that could be interpreted as raising children or… being in prison.
But also don’t write a flowery vignette of your life. You need to show why you’re applying for the job you are; if it involves are change of field or industry, then explain why; why you’re qualified for the job, but not overqualified—this is important, because people that are overqualified are, to an employer, risky: you could get bored and leave, want more money than they can offer, or have difficulty with authority being that you’ve always been The Authority.
But remember: be clear and concise. And above all: don’t be bland. Recruiters read through hundreds of cover letters; they’re looking for the most qualified, most desirable person for the job. Don’t leave them wondering why you applied for the position you did. For some CV-writing help see this post; for help up-skilling, see the training courses we have on offer here.
Find out what a recruiter has to say about how to make your CV stand out from the crowd.
If one of your resolutions was to find a new job this year, you’re probably not alone. Job seekers are most active during the early part of a new year, so if you’re planning on taking the next step in your career, you’ve got to stand out from the crowd.
Our Small Business Management and MYOB Training courses are most popular this time of year because training courses up your skill-sets and are a key way of ensuring you’re a cut above the competition. However, that’s only as long as you’ve got your CV in front of the right people.
This makes the role of your CV an extremely important one; a lack lustre CV can often be a deal-breaker for a recruiter at the other end of an email address filling up with enough CVs to blanket Siberia — twice.
What Makes Your CV Stand Out?
So what’s going to make your CV the one recruiters and employers shortlist for an interview? We spoke to recruitment specialist and director of Skills Savvy, Fiona Neumann, to get some insight on design, whether or not everyone embellishes on their CV, and what you should put in the dreaded “special interests” section.
Q: What are some dos and don’ts when it comes to formatting, layout, design, etc? Some people think the more creative the CV, the better chance you’ll have of standing out from the pack – is this necessarily true?
Fiona: There is no rule of thumb on what you should or shouldn’t do. It really depends on the job you’re applying for. For example: If you are applying for a graphic designer role or another artistic role, then the recruiter will definitely be looking for a CV that stands out in a creative way. If it is a sales or service role then some candidates can be a little creative by adding their profile picture to the top of the CV. I personally like this, as long as it is a professional photo. This is a great way to stand out.
Q: Should your CV (and cover letter) show a bit of your personality, or is it safer to save that for the interview?
Fiona: I believe your personality comes through via your cover letter and your CV in subtle ways. When candidates place their photo at the top of their CV, this demonstrates that they are willing to put themselves out there and it shows confidence. The language a person uses also shows their personality. These are subtle ways. If your CV and cover letter is written in a way that articulates why you are the best person for the role then a recruiter will call you. A phone interview and a face-to-face interview is where the recruiter/hiring manager will see your personality.
Q: Embellishing your CV – does everyone really do it? And if so, where does that leave the honest jobseekers?
Fiona: Great question. No I don’t believe that everyone embellishes on their CV. Besides, a great recruiter is able to read between the lines and ask the candidate the right questions. The recruiter can then work out what is fact and what is fiction. A CV is important, but it is only one part of the recruitment process. If a person has written something on their CV then they will need to be able to answer questions during a phone interview or a face-to-face interview to back up their CV — and if they’ve embellished or lied in their CV, they probably won’t be able to answer the recruiter’s questions.
Q: Lastly, does any recruiter/employer really care that your interests include collecting antique teacups and reading crime novels?
Fiona: I personally like it [the special interests section], because you never know what the hiring manager may be looking for. Plus, including your interests does, in a subtle way, demonstrate personality, which helps recruiters and hiring managers determine whether you’d fit with the culture of an organisation. Take these two different examples of special interests: “I enjoy spending weekends with my family, going out for dinner and reading books,” and “I love to party, going to see live bands and watching Formula 1 racing.” There is no right or wrong answer, but you can see you are probably dealing with two completely different personalities, and while I would never discount someone based only on their special interests, it does tell me a little more about the person behind the CV.
Need a resume or want to start a home based business?
The numbers don’t lie – find out why statistically now is a better time than ever to begin your bookkeeping business.
With 2013 now come to a close, many of you may be thinking about how you will work in 2014. Now is a better time than ever to start a home-based bookkeeping business! It’s why we offer online MYOB training courses, in addition to Reach and Xero, so you can learn how to use the most popular accounting software in the world. But now, let’s give you three tangible reasons why NOW is one of the best times you could start your own bookkeeping business, working from home:
1. Health and Well-Being Reasons
The reasons for starting a home-based bookkeeping business are many and varied, but some of the first are to do with your own physical and mental health. In a post we published earlier this year, we listed five reasons why you should start a home-based business; we’ve also discussed the benefits to your health that working from home can bring, particularly in reducing your stress. Working from home has never been easier, and it’s a trend that’s fast catching on, particularly in the accounting and bookkeeping industry.
2. Cloud Software and Low Capital Investment — Creating More Opportunities
Cloud-based accounting software is also creating more opportunities for home-based bookkeeping businesses. According to market research firm, IBISWorld, in the five years to 2013, revenue in the bookkeeping and payroll industries has reached $2 billion, with an increasing trend among companies to outsource bookkeeping functions due to the higher level of connectedness — thanks in part to cloud-based accounting software.
But there’s even better news for people looking to start their own home-based bookkeeping business: capital investment is extremely low, and for every dollar spent on capital, the industry spends an average of $26.25 on labour. This is largely due to capital investments being small, and usually only include, computers, access to the internet, accounting software and office furniture.
Due to the industry becoming increasingly fragmented — in 2013, there were some 1,892 registered bookkeeping businesses operating in Australia — there’s a huge demand for bookkeeping services, particularly among SMEs, who usually don’t have any payroll or bookkeeping staff employed full-time.
3. LOTS of Work Available — And Accounting Services Growing
According to ABS data, 96 percent of the businesses operating in Australia are small businesses, of which the largest number operate within the construction industry (16.2 percent), followed professional and scientific services (11.7 percent), and rental, hiring and real estate services (10.5 percent). For bookkeepers that are highly skilled in these industries, there’s no shortage of work. That’s why we also offer a Small Business Management Course, to provide bookkeepers, virtual assistants, or simply anybody who wants to work for themselves, with comprehensive training in what you need to know to run or manage a small business.
But for those bookkeepers hoping to strike up a working relationship with a local accountant, there’s good news on that front, too: the accounting services industry has recorded annual growth of 2.9 percent in the four years since 2009, and annual revenue totaling $16 billion, according to IBISWorld.
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If you’re a bookkeeper and you’ve been thinking about starting a bookkeeping business, you know better than anyone that the numbers don’t lie — the time to start that business is now!
Today we’re blogging about MYOB Account Right Live. We recommend this in all of our MYOB training courses — not because it’s the latest version of the hugely popular MYOB software — but because it gives business owners the kind of data they need to run their business efficiently and securely. This was no more evident than in the case of Cheryl and Jim; business owners who discovered that they were literally throwing money away by using an outdated version of MYOB. With the recent addition of our new real-time accounting programs to our suite of products, we figured it’s an apt time to revisit this popular case study.
The Blessings of ‘Real-Time’
Perhaps the biggest bonus with cloud accounting software is that you have access to information about your profits and expenses in real-time.This is enormously useful for small businesses to constantly track how they’re going and make any necessary changes.
We decided to take a look at how one business owner grew a moderately successful business into a totally thriving one by using cloud accounting software to track their expenses.
From a Break-Even Bakery — To Owning Two Successful Stores
Cheryl and her husband, Jim, operated a small neighbourhood bakery in a busy block of local shops. Jim was the baker and pastry chef in residence, while Cheryl, who had previously worked as an account executive at an advertising firm, managed the office side of the business.
“I was used to budgets and targets, so it made sense that I would handle the admin side of the business,” Cheryl tells us. “But, coming from a large-scale ad agency, I had been spoilt for choice in the way of CRM and other software that tracked my sales in real-time,” she says. “I didn’t have any of that with the bakery. Just an outdated version of MYOB!”
Cheryl and Jim estimated that it would take them about a year before they would start to see any real traction with the bakery, but a year had come and gone, and they were still just breaking even.
“Jim would come in and go ‘we had a great day today, heaps of customers’ but at the end of the month we were still struggling with all the expenses, paying our staff and trying to pay ourselves a wage too,” Cheryl says. “Finally I asked my accountant what was going on and he just said ‘update your MYOB.’”
Cheryl comments that having access to data they had previously only received once it was too late was a game-changer. “This sounds funny, but I could see we were spending all this money on flour, but our sales didn’t reflect a need for it,” Cheryl laughs.
“Finally I asked my accountant what was going on and he just said ‘update your MYOB,’” Cheryl says.
“I asked Jim if he was over-ordering because that seemed like the logical answer, but he said he only ordered what was needed,” she says. “This led me to do some investigating.”
What the Data Revealed…
Jim would bake an average of 75 loaves of bread a day, but sales records in MYOB showed they old sold an average of 40 loaves a day; Jim was baking twice as much bread as he needed and all left-over stock was thrown out at the end of the day.
“We were literally throwing our money away,” Cheryl says. “But it was a learning curve.”
Before long Cheryl and Jim implemented various other systems to track their stock, so they could better manage their expenses. Within a year, Cheryl and Jim had completely turned their business around.
“Now we have two shops,” Cheryl says. “Where before we struggled keeping just the one going. Being able to see what we were spending as we were spending it — that changed everything.”
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Basically you’re running blind if you’re not able to see your accounts in real time. The use of cloud accounting software like MYOB Account Right Live, Reach and Xero grants you this, safely and securely. Want to get up to speed with everything MYOB? Our MYOB training courses will equip you with the information you need. Enrol today.
In our quest to always present you with the latest information about bookkeeping for your own business or someone else’s, we are pleased to present you with another free training video from our recently added Xero online training course. Last time we showed you how to enter a credit note in Xero, but this time we’re going to show you how to enter a business’ financial settings — something every bookkeeper needs to set up for their clients.
Knowing how to set up a business’ financial settings is important as every business will need to enter their financial information (such as the GST collection method, frequency of GST calculation, PAYG withheld, and so forth). As a bookkeeper, all of this is probably familiar to you, given that MYOB, too, requires this information in order to produce accurate reports. That being said, there are some differences between how you enter this information into MYOB and Xero, and in this training video we break it down for you:
Xero is currently one of the most straightforward, yet powerful pieces of accounting software and fast becoming a major rival to MYOB for its simplicity of use. Check out our new Xero training course. We also provide an online training course in cloud-based accounting program, Reach as well as our flagship MYOB training course.
At EzyLearn we are constantly refreshing the content of all our courses, such as our MYOB training course and our Xero training course — which we have recently added to our suite of online training products. Xero is the cloud-accounting software that is fast becoming one of MYOB’s key competitors. So that you can benefit from all the new information that is always emerging about being a bookkeeper and running your own bookkeeping business (or doing the books for someone else’s business) we want to share with you the following video about how to enter a credit note in Xero:
Where Xero Differs from MYOB
If you’re familiar with MYOB, then you know that when you enter or approve a transaction in MYOB, you can still delete it from the system at a later stage — in the event you need to give a customer a refund, for instance.
In Xero, however, you can’t delete a transaction once it’s been approved. In one sense, this is great for auditing purposes as you can see everything that’s occurred in the account over the past month or quarter or year. But it also means putting through credit notes, which in MYOB is notoriously hard.
The fact that pretty much everything in Xero is easier to do than in MYOB, including entering a credit note, is one key reason why Xero is fast becoming one of MYOB’s biggest rivals. Again, we invite you to check out our new Xero training course. EzyLearn also offers courses in other cloud-based accounting programs, such as Reach.
Job reporting in MYOB enables companies to keep track of the costs and revenue for each project. It also helps in analysing the sales data of employees and tracking productivity.
We’ve noticed students of our MYOB training courses review this part of the course content more than other parts of the training material, so we thought we’d post this refresher video on job reporting in MYOB.
Sure, some bookkeepers can go a long time without having to use this function, but if they take on a client in the building or construction industry, or a client who wants detailed sales reports, they will suddenly need to know how to set up job reporting in MYOB.
Here’s the video:
Remember, the job reporting function makes it possible to extract highly detailed accounting information from MYOB. For businesses in the heavily regulated building and construction industry, such information is a government requirement.
This post has been created to demonstrate simple accounting principles for our MYOB Training Course students. It demonstrates, visually, a very simple fact that is often sensationalised.
I’ve been to many presentations, seminars and watched hundreds of webinars run by people who describe themselves as gurus yet the secrets they reveal are actually just plain old good accounting principles.
At EzyLearn we are always updating our course content and when you enrol you can access lifetime membership for free continued updates.
One of the many reasons we became early champions of MYOB Account Right Live when it was first released — the software you’ll learn to use in our MYOB training course — is because of the bank feeds feature. Take a look at the video below for a demonstration on how to set up bank feeds for a business:
The Beauty of BankLink
For a long time, one of the most tedious aspects of the bookkeeping process was the data entry. For bookkeepers with large clients, who had many expenses and transactions each month, the process of manually entering each of those transactions into MYOB could be the most time-consuming parts of the job.
That was until recently when MYOB added the bank feeds feature to their Account Right Live software by entering into a partnership with BankLink which they eventually acquired in 2013. The bank feeds feature in MYOB is a little piece of computer magic that eliminates all of the tedious data entry by automatically feeding transactions from your bank account right into MYOB.
And it’s not just large organisations with many expenses and transactions each month that can benefit from the bank feeds feature in MYOB. Everyone from sole traders through to large corporations can and should use the bank feeds feature.
Remember, enrol with EzyLearn to learn MYOB and take up our lifetime membership offer to receive continuous, free MYOB updates.
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Xero is a great bookkeeping program for tradies who are on the go and using their phones (or a tablet) all the time. From receipts scanning to creating quotes and invoices, receiving payments and keeping track of project costs.
bookkeepercourse.com.au/produ…
