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How You Can Do Your Bit to Address the Australian Skills Shortage

People “who want to learn” are everywhere

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We offer online courses in everything from accounting software, Microsoft Excel and building websites with WordPress, to social media and starting a small business. Many people want to learn these skills but would prefer to do so with the help of their own trainer.

IN THE EARLY DAYS OF EZYLEARN, I spent most of my time going to people’s homes and teaching them how to use different kinds of software. Sometimes I was just helping them improve their software skills to increase their employability; other times, I would be teaching them brand new skills.

It’s known as ‘in-person’ or ‘one-on-one’ training, and the students who prefer this kind of training, find it very rewarding. Compared with group training in a classroom, students can work at their own pace, have individualised guidance from the trainer, and ultimately get more out of their training.

The benefits of in-person training

Of course, there are pros and cons to in-person training for both the student and the trainer. During the years I spent training students both in the classroom and in a one-on-one setting (these were the pre-internet days!), I determined the main benefits were:

  • As the trainer, you’re paid for your time and ability to determine the student’s needs and goals, and to develop a training program that’ll ensure they succeed.
  • Patience is a virtue — and a prerequisite if you’re going to provide one-on-one training. Students are paying more money to have a trainer modify their training sessions to suit their individual pace, not the pace of the ‘average’ student. If they need more time to move through the coursework, so be it. Be patient and let them learn.
  • Students are happiest when their trainer listens to them, is attentive to their needs, and explains the content in a logical order — without showing off all the things they know.

Students are happiest when their trainer listens to them, is attentive to their needs, and explains content in a logical order — without showing off all the things they know.

You can join EzyLearn as a training partner

As EzyLearn got busier, I had less time to go around training people in their homes, and focused more on classroom training. Over the years, we built up a large amount of training material that helps people learn in a methodical manner, which is why we could move our content online.

Although the demand for group or classroom training has diminished somewhat, there’s still a big demand for one-on-one or in-person training. Our EzyLearn training partners use our online course content to train students and provide in-person training, because the modules are easy-to-follow and contain heaps of practical exercises that use real-world scenarios.

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Ask around, you may be surprised at the broad cross-section of people who would be interested in receiving one-on-one or in-person training in one of the many courses we offer online. Learn more about becoming an EzyLearn training partner and the different ways you can earn while others learn! 

Save $$ with our Spring Specials!

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We have a host of online training course specials for the spring season — take a look!

 

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How to Tell You’re Setting Your Prices Too Low

How to set prices in business

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Don’t shoot yourself in the foot by pricing too low and only winning jobs that you make very little on!

AS ALL SMALL BUSINESS owners know, setting the right prices is a difficult task. And a lot of newbie business owners think that being cheap is the better than meeting the market, but that’s not always the case.

Take, for example, a tradesperson I met recently. This tradesman is a painter and he’d been in business for a while before he realised his prices were set too low, and despite all the business he was getting as a result, it was actually costing him money. (We cover more detailed, real-life case studies like this in our micro courses.) 

He shared with me the tell-tale signs that your prices are too low.

Lots of small, one-off jobs

Small jobs are important because they keep the home fires burning, so to speak. But you need a good balance of small jobs and bigger projects, with the small jobs being completed around or in the middle of the larger ones.

If you’re only getting lots of small, one-off jobs that you spend more time to travelling to than it takes to complete the work, this is a good indication that your prices are too low. For jobs like these, either charge for travel time or a call-out fee.

For small jobs … charge for travel time or a call-out fee.

You’re too busy to plan ahead

If you find that, in order to make ends meat, you need to keep yourself so busy that you don’t have time to plan your working week, then your prices are too low. You should be able to plan out your weeks so customers know when to expect you, and so you can be as productive and efficient as possible — if you have two jobs in the same area, for instance, planning ahead will allow you to go to those jobs on the same day.

Use a tool like Google Calendar from G Suite to organise your days, and keep in touch with customers along the way so they know to expect you.

You can’t afford to pay for help

Setting your prices lower than your competitors may be one way to win jobs, but the downside is that you’re constrained to completing the work entirely yourself. The tradesman, a painter, whom I was speaking with, told me about a time he couldn’t afford to find another painter to help prepare walls or pitch in with the painting because his prices were too low.

If you’re not able to pass jobs onto other businesses in your industry — subcontracting — and still clip the ticket, or you’re not able to afford to use a portion of the money you’d earn to hire someone to complete part of the job, you’re charging too little.

You’re too busy to invoice promptly

Just as it’s important to plan your work weeks in advance, it’s equally important that you invoice customers for the work you’ve completed in a timely manner. If you find that you often don’t have the time to invoice customers until a week or a month has passed, there’s a deficiency in your business processes. Use accounting software like Xero so you can invoice on the go.

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We cover setting prices the market — and your business — will bear in our EzyStartup Course. Visit our website for more information and to enrol.

Check out our Spring Specials!

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We have a host of online training course specials for the spring season — take a look!

 

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Different Ways to Find Work as a Bookkeeper

How can you earn money from bookkeeping?

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It isn’t essential to become a registered BAS agent in order to find regular work as a bookkeeper.

BAS AGENTS PERFORM MANY of the same tasks as a basic bookkeeper, which includes entering receipts, coding financial transactions and generating invoices, but there is just one key difference: registered BAS agents are allowed to prepare and lodge activity statements on behalf of their clients.

In order to become a registered BAS agent, you must have completed, at a minimum, a Certificate IV Financial Services in either bookkeeping or accounting through an accredited and nationally recognised training provider.

Most people don’t have much trouble completing the Certificate IV, but the requirements set out by the Tax Practitioner’s Board (TPB) that often present a barrier to becoming a registered BAS agent. See the list of blogs below for more information about becoming a registered BAS agent.

Tax Practitioner’s Board BAS agent requirements

In addition to completing a Cert IV, in order to become a registered BAS agent the TPB also requires you to have at least 1,400 hours of work experience. This work must be done under the supervision of a registered BAS agent or accountant in the past 4 years (it’s 1,000 hours if you’re a member of a professional association).

You also need to have completed a board-approved course in basic GST/BAS taxation principles (this course may be included in your primary education). There are also mandatory continuing professional development (CPD) requirements that each BAS agent must keep up with in order to remain registered.

There’s a lot to do, but becoming a registered BAS agent isn’t the only way to carve out a successful career for yourself. Depending on how you want to work, there are plenty of other options you may also consider, such as:

Work for other bookkeeping businesses

If you work as an employee of a bookkeeping business, you can perform all the same tasks and duties as a registered BAS agent can, as you’ll be covered by their BAS registration and oversight.

As long as you are on the bookkeeping business’s payroll, you can provide BAS services — that means, you can also work as a casual or temporary worker providing you don’t invoice for your work using an ABN, but instead use your tax file number. This may also have other benefits, too, as the business will be required to withhold tax and contribute to your superannuation.

Work directly for a business as a wage earner

Again, as long as you’re on the business’s payroll, you don’t have to be a registered BAS agent to provide BAS services. The only difference here is that, while you can prepare the business’s activity statements, you won’t be able to lodge them. They will need to have their accountant do that last step, instead.

You can still work under a similar arrangement as mentioned above, either as a part-time, casual or temporary staff member, and, so long as you’re drawing a wage from the business, you can perform BAS services.

Carry out basic bookkeeping from home on the side

You may even choose to provide basic bookkeeping services to small businesses remotely from your home office, and still invoice them using your ABN. Many bookkeepers work as virtual assistants and some work a combination of casual and part-time hours for bookkeeping or accountancy practices, or as an employee of a business, and supplement their income with some basic bookkeeping work on the side, which offers both flexibility and stability at the same time.

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Thinking of expanding your bookkeeping skills? Considering becoming a BAS agent? Check out just some of the blogs we’ve featured on BAS agents:

Want more advice and information? Subscribe to our blog.

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Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. 

 

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What Does Lifetime Access Mean for Xero and Excel Courses?

Receive updated course content — for life!

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We are one of the only online learning centres offering access to course updates for the rest of your working life with our Lifetime Access option.

ONE OF THE GREAT THINGS about Excel is that it has so many applications. It can be used to create financial budgets and forecasts, monitor stock levels in a retail shop, roster staff, and also determine how much money an investor can borrow to buy a property.

A lot of the time, however, people enrol in an Excel online training course or Xero online training course because they need to refresh a specific set of skills for their job, which means they don’t have the time to focus on other areas that don’t have an immediate relevance for their work.

Upskill at your own pace

With our Lifetime Access courses for Excel and Xero and many other online cloud accounting and business options, students can continue learning in their own way and at their own pace, either as part of continuing professional development or for their own personal interest — our course content includes real-world case studies, like building a granny flat, to give context to the functions of Excel.

Keep up-to-date across all software versions

The other benefit of our Lifetime Access for Excel online training courses and Xero online training courses is that it means you can quickly brush up on where functions have been moved to when new versions of Xero and Excel are released.

We update our course content every time a new version of software is released, and with Lifetime Access, you’ll be able to access all of this new content, along with previous versions of course — so you can keep learning on the most current versions of Excel and Xero.

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Stop wasting time, and start learning for less. Visit our website for more information about Microsoft Excel training courses and our Xero training courses, and to enrol.

Don’t miss out on our terrific Spring specials! 

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We are constantly refreshing the content of our online training courses so that you can benefit from all the new information that is always coming in about being in business, or running your own business as a bookkeeper or looking for bookkeeping work.

Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses.

 

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Finding Help with Your Bookkeeping

Why you should employ a bookkeeper to help manage the books

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If you’re a small business owner, it shouldn’t be taking you an inordinate amount of time to keep your bookkeeping orderly and up to date. If it is, perhaps now is the time to get help.

PERHAPS YOU ARE a small business owner who is trying hard to keep up to speed with your regulatory bookkeeping requirements. But no sooner does one quarter end and another one seems to roll by with the commensurate paperwork due all over again. This is taking away from your regular work and you’re falling behind — and half the time you’re not even sure that it’s being done correctly. It sounds like you should be seriously considering finding a bookkeeper for your business.

Even if you have training in how to use Xero, MYOB or Quickbooks, or some other cloud accounting program, finding a great bookkeeper can make all the difference to your business. However, although there might seem to be plenty of “bookkeepers” around, finding the right one bookkeeper for your business is not an altogether easy thing to do. And if you’re financially challenged, you also need to find a bookkeeper who won’t break the bank.

Bookkeeper, accountant or tax professional?

These days, the term bookkeeper is almost an umbrella term for all the different types of accounting and tax professionals available to you, from basic data entry bookkeepers right through to specialised BAS and tax agents.

There are even some bookkeepers who are so knowledgeable in one particular accounting program that the software company has endorsed them as certified consultants or advisors, and some earn commission from accounting software companies, while there are others who aren’t beholden to any particular software company. We outline four steps you can take to narrow down the search.

Step One: What Kind of Bookkeeper Do You Need?

Think about your business and how it operates. Do you have lots of business purchases and transactions each week? Do you employ staff? Do you work in a specialised industry? Are you registered for GST? Do you require a bookkeeper to work onsite at your premises or can they work remotely?

Write down the needs of your business to help you determine the kind of financial help, and therefore, what kind of bookkeeper you need for your business.

Step Two: Research Local Bookkeepers in Your Area

Visit the websites of some local bookkeepers in your area, or search the National Bookkeeping Directory to find bookkeepers matching your requirements located near you. If you don’t require a bookkeeper to visit your premises, broaden your scope and research bookkeepers who can work remotely. Make a shortlist of potential bookkeepers.

Step Three: Check the TPB Register

BAS and tax agents are required, by law, to register with the Tax Practitioner’s Board (TPB), so if your business requires either a tax or BAS agent (or both), the TPB Register should be your first port of call to ensure the person who have in mind is currently registered to provide BAS or tax services.

Step Four: Interview Your Preferred Bookkeepers

During step two, you made a shortlist of potential bookkeepers, and, assuming your TPB search didn’t turn up anything to be wary of, you should now set about contacting each one to get to know more about the services they provide.

It’s a good idea to ask them how long they’ve been working as a bookkeeper for, the sorts of businesses they’ve worked with in the past, and any expectations they may have of you. You should also ask for a written quote for their services. This quote should form part of your professional services agreement.

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Many bookkeepers will provide an initial consultation, and if not, ask them to. We outline a number of things you can expect and ask them at this first consultation.

If you need help making your small business dream become a reality — with business planning and templates, identifying target markets, with any form of marketing and advertising, including social media, even just setting up a great looking website — then check out our EzyStartUp Course or contact us for more information. 

 

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Don’t Wing It With Customer Service – Plan It

Great customer service doesn’t just happen.

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If you’re unsure about what makes up the kind of customer service people rave about, then perhaps you should look into our EzyStartUp Course.

HOW TO PROVIDE REALLY exceptional customer service is just one of the modules covered in our EzyStartUp Course which teaches you all about how to start up your own business.

We handpicked this inclusion as our experience is that, time and time again, good, nay excellent customer service goes a long way to ensuring a business has longevity. Continue reading Don’t Wing It With Customer Service – Plan It

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When Do You Need to Register as a BAS Agent?

MYOB and Xero Training Courses and becoming a registered BAS agent to start a bookkeeping business

Making the effort to specialise reaps rewards

BECOMING A REGISTERED BAS agent means you are permitted to lodge a client’s business activity statements (BAS) on their behalf, each month or quarter, or as determined by the ATO.

BAS agents are really bookkeepers; but they’re ones who have done some extra training and applied to the Tax Practitioner’s Board (TPB) for a BAS agent’s accreditation.

Not every bookkeeper has to register as a BAS agent, but those who do typically earn more as a registered BAS agent than a straightforward, no-frills bookkeeper does. That’s largely due to the way cloud-based software, like Xero and Quickbooks, has made it a lot easier for businesses to manage their own bookkeeping. But even just speaking generally, bookkeepers who have specialised skills always tend to earn more.

So when don’t you need to register?

Continue reading When Do You Need to Register as a BAS Agent?
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Is Xero Really All It’s Cracked Up To Be?

How does Xero stack up in the cloud accounting game?

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Xero CEO, Rod Drury

WHEN XERO FIRST ENTERED the accounting space, it gave MYOB a real run for its money — something Xero continues to do to this very day.

When Xero first entered the market, it was with a bang. You see, even though  Xero and MYOB share many of the same features, Xero was cheaper and easier to use than MYOB, but perhaps even more so, it was also cloud-based. Being cloud-based meant you didn’t have to buy and install pricey software that would be out-of-date within 12 months. A huge advantage.

Since then, however, a number of cloud-based accounting applications have entered the market — QuickBooks Online (now distributed by their US-based parent company Intuit), Reckon One, Saasu, Zoho, and so on.

As business owners have more choice than ever before, it’s got a lot of people wondering about whether the two market leaders (Xero and MYOB) are really all they’re cracked up to be, Xero in particular.

Missing a dropdown menu

Even though Xero was hailed as a breath of fresh air when it first entered the market, it is still a little more complicated to use when compared with other cloud accounting apps, like QuickBooks and Reckon One. For instance, the purchase orders feature is still hidden behind bills, when it could easily be access via a dropdown menu. But it’s not a major quibble.

Xero’s contact profile misses a beat

Although Xero allows you to assign customer numbers for your suppliers or customers in the contact profile, it doesn’t have the functionality to record customer numbers assigned by supplier or customer.

If you’re trying to get in touch with Telstra, for example, with whom you’ll have been assigned a customer or account number, you’ll have to dig around for the paper bill to find that customer or account number.

It’s easy to file bills, though

This feature is available in QuickBooks, and it’s also available in MYOB, but as is often the case with MYOB, it requires more steps to do what you can in Xero in just a few clicks. Rather than keep paper bills on hand, Xero allows you to attach them to you transactions, so you never have to go hunting around for a bill again (very useful given the contact profile issue mentioned above).

In MYOB, you must upload your bills to your in-tray, and then link them to your transactions. This is annoying, because it requires you to leave the transaction window and open the in-tray one.

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Remember that when you select a cloud accounting package for your business, do not choose solely based on price. Make a list of the needs of your business and the functions you’ll require, and then select the accounting package that suits your needs the most. Ask your bookkeeper and other business friends for their recommendations as well.

Announcement: Microsoft Excel 2016 Beginners’ to Advanced courses now available!

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At EzyLearn we include all versions of a software program in our training courses. That means when you enrol into Excel you get 2016 — AND — the older Excel courses which include version 2013, 2010, 2007 and even 2003 (if you really need it).
When you enrol in Lifetime Course Access you get access to ALL versions and ALL FUTURE VERSIONS as we continually update them — at no extra cost!
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What Do Bookkeepers and Builders Have in Common?

How to see if your bookkeeper is competitive

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Shopping around for bookkeeping quotes in order to ascertain exactly what tasks your bookkeeper will do is perfectly reasonable – and a great way to develop your PSA.

FINDING THE RIGHT BOOKKEEPER for your business isn’t always easy, especially when there are different types of bookkeepers who each provide different services. That’s in addition to all the different certified consultants and advisors around. We’ve found that one of the best ways to ensure you’re hiring the right bookkeeper is to simply ask them for a quote.

Getting a bookkeeping quote

When it comes to getting a quote you can compare a bookkeeper to a builder. Just as you would get a quote from at least a couple of builders before hiring one of them to work for you, it’s a good idea to get a couple of different quotes from different bookkeepers. This helps you compare apples with apples.

But more than this: a bookkeeping quote should detail precisely what tasks the bookkeeper will carry out, the frequency at which they’ll be done, and any other hidden costs you may be up for, such as the cost to migrate your data from one accounting application to another.

Your professional services agreement

Getting a quote will also help form your professional services agreement. Simply obtain the required number of quotes and decide which bookkeeper you’ll hire for your business; then make sure that quote is turned into a professional services agreement (PSA).

A PSA is the written contract between you and your bookkeeper, outlining the tasks they’ll carry out and when, any other fees and charges, when you’ll pay them and how, plus any additional obligations on their part and yours. A professional services agreement is a safeguard for both you and the bookkeeper. It’s also another way to help ensure the bookkeeper will be the right fit for your business.

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Need to brush up on MYOB or Xero?

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Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. 

 

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Should Your Bookkeeper Earn a Commission Off Your Software Subscription?

Is your bookkeeper’s bias disadvantaging you?

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Although a bookkeeper who is certified by a major accounting software company can be a good thing, you need to make sure their accounting package is best for your business.

SOME BOOKKEEPERS HAVE BEEN endorsed by software companies and are known as certified consultants or advisors. At EzyLearn we provide online training in Xero, MYOB and QuickBooks and we know that some people who hire bookkeepers aren’t aware of the benefits these certified consultants and advisors receive.

So what are some of the benefits? One; they get their accounting software for free, two; they receive a discount or commission for each new business they sign up to use that particular software.

Does this make certified consultants and advisors biased?

For a business owner, the upside to hiring a bookkeeper endorsed by a software company is that they will be able to work with that software application quickly and efficiently. The potential downside, however, is that the software application may not be especially suited to the business, but has been recommended anyway because the bookkeeper earns a commission for doing so.

Research first

A way around this is to do some research first. Compare a few different accounting applications before making contact with a certified consultant or advisor. Once you’ve decided on a particular software, you shouldn’t find yourself in any strife.

If, however, you contact a bookkeeper without doing your own research first, there are some things to be wary of, such as whose name the subscription will be in — failing to do so could prove to be a costly mistake.

Independent bookkeepers bring software skills and more

Most independent bookkeepers are usually proficient in a few of the major accounting applications, like Xero, MYOB and Quickbooks, rather than just one, so they’ll be able to recommend the software that suits you and your business needs the best.

They’re also able to set up your accounting software for you and provide training if necessary, just as a certified consultant or advisor can — only you’ll be in control of your subscription instead of your bookkeeper.

To ensure your independent bookkeeper is just as qualified as a certified consultant or advisor, ask to check their references. By law, a bookkeeper can’t perform BAS or tax services unless they’re registered with the Tax Practitioner’s Board (TPB) so you can check with them to ensure they are. If you’re worried about their software skills, ask if they’ve taken any short courses in a particular accounting application.

We want to help you get the best from your bookkeeper. Check out our recently upgraded National Bookkeeping directory which features bookkeepers from all over Australia. Or perhaps you’re after software training in MYOB, Xero and QuickBooks? We feature online training in these, and many other business-related courses: see our website for more. 

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Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. 

 

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Who Do You Trust More: Real Estate Agents or Tradies?

Still unsure whether you can trust online ratings and reviews?

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After a tradesperson? Sometimes asking a business person from a related business, such as a real estate agent, can be a good source for a recommendation.

IT CAN BE HARD to know whether you can really trust online ratings and reviews, whether these reviews and ratings are objective and even relevant and how they compare to recommendations and testimonials. By recommendations we mean word of mouth referrals from your friends and family and so forth, and testimonials that have been written by real people — with real names and real locations!

In our recent post about recommendations we suggested that you ask a friend, relative or colleague if they’ve ever had experience with a business you’re thinking of using — chances are, if your friends live locally they may well have; or if the business is a chain or franchise operating over a wide area.

Also ask other businesses

When seeking a professional recommendation you can also ask other businesses. Find out what their experiences have been, if any. Often businesses will have a relationship with each other even if it is not, at first, apparent.

For instance, a symbiotic relationship tends to exist between real estate agents and tradespeople. Agents will regularly draw up a list of preferred tradespeople that they work with and recommend to their tenants, landlords and vendors.

And there are plenty of tradespeople who do the same for real estate agents that they’ve had professional dealings with. There are plenty of other examples of these sorts of professional recommendations.

Beware professional bias

Of course, just as you should be wary of overly positive or negative ratings and reviews online, you should be likewise when soliciting professional reviews. If one business regularly referred work by another, even if they don’t think they’re a great business to deal with, neither party will necessarily say anything bad about each other.

In the end, when looking for a tradesperson, real estate agent or some other professional service, be sure to do all your research. Ask around for personal referrals, check them up online, and get in touch with each business directly to see which one is the best fit for you.

Real people, real locations

At EzyLearn we provide testimonials from our students, which include their full name and location, and why they chose EzyLearn to study in the first place. We also offer a money-back guarantee and free samples of our course content, so students know they can trust they’re making the right choice. Visit our website for more information and to see our wide range of courses.

Xero online training course

At EzyLearn we offer online training courses to help you up-skill and find employment. Choose from our range of cloud-based online accounting software courses, to business start up and management courses, to marketing and sales courses, or update and further your skills in a range of Microsoft Office programs (Excel, PowerPoint, Word) or social media and WordPress web design). 

 

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Could Your CURRENT Bookkeeper be Jinxing their Replacement?

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How easily could you replace your bookkeeper?

WHETHER YOU USE A contract or remote bookkeeper, it’s crucial that they keep your bookkeeping in good order. If you ever have to replace them, you don’t want to be redoing your entire bookkeeping system.

So what are some ways that bookkeepers can work, and what can they include in their bookkeeping, that makes it easier for someone new to pick up the reigns? Let’s take a look:

Continue reading Could Your CURRENT Bookkeeper be Jinxing their Replacement?
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Ratings, Reviews, Testimonials, Recommendations

Why you can’t beat old-fashioned word of mouth

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Online ratings and reviews have a role to play in buying decisions, but sometimes you just can’t go past traditional word of mouth to find good workers.

ONLINE RATINGS AND REVIEWS ARE a great way to determine whether a business is trustworthy or whether they products and services they provide will suit your needs. TripAdvisor and Yelp have transformed the hospitality and accommodation industry, for example. And Airbnb is doing similar with short-term rentals.

But as we’ve previously discussed, online ratings and reviews can be easily faked and sometimes biased or devoid of useful information. 

Looking for a local? Ask around!

While recently working on a home renovation in Newcastle, I came across a carpenter who had seven employees working for him. Jimmy the Chippy in Belmont has been in business nine years, has no website or online presence — but his business is booming.

How does he do it?

The old fashioned way! He does exceptional work for his customers and clients, who hire him again and again and refer him to friends, relatives, colleagues and so on. He also made a point of networking with local builders and plumbers in the area, who contact him when they have work to do, and refer him to other builders and plumbers as well.

Use word of mouth

If you’re looking locally, and the online ratings and reviews of the businesses you’re trying to decide between aren’t helping, asking a friend, relative or work colleague if they know any of the businesses.

If no one in your social network knows the business, you can also google an online forum like Whirlpool, where members frequently provide fair and balanced opinions of businesses they’ve dealt with — and if they don’t, they’re usually called out for it.

Testimonials are helpful, too

Real estate agents, accountants and many other businesses — EzyLearn included — use testimonials rather than ratings or reviews (except on Facebook), so you shouldn’t discount these just because they’ve been vetted before going online.

And don’t be put off if a business has received the odd bad review. Look at why they’ve received the review and what the business has done or said to address the bad review. Some businesses with a less than perfect record may be more trustworthy than those with reviews and ratings moderated by the businesses themselves.

At EzyLearn we provide testimonials from our students, which include their full name and location, and why they chose EzyLearn to study in the first place. We ask each student whether it is ok to publish these beforehand. We also offer a money-back guarantee and free samples of our course content, so students know they can trust they’re making the right choice.

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At EzyLearn, we’re committed to helping students of our online training courses, be it in in Xero, MYOB, Excel, social media or other courses, gain employment as bookkeepers, generally better their businesses, or even start their own bookkeeping business. To this end, we provide you with a Lifetime Access option to our cloud accounting training courses.

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Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. 

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What are Online Ratings Based On?

Reviews tell a whole lot more

online reviews and online ratings social media
Many people make buying decisions based on online reviews and ratings but how “real” are these? And how can you tell?

IT CAN BE DIFFICULT to tell whether online ratings and reviews are real or not. One easy way to get a pretty good idea of what’s real and what’s not is checking for a balance of positive and negative ratings and reviews that have been left by real people who’ve used their Gmail or Facebook account.

Reviews are better than ratings

If you’re a person who relies on ratings and reviews to make purchasing decisions, you’ll know you can’t really tell the trustworthiness of a businesses if it only asks customers to leave a rating (usually out of 4 or 5). Similarly it’s hard to tell what people really think of a business if they’ve only left ratings rather than reviews. 

Businesses with a good mixture of ratings and reviews, where a customer has been able to leave a comment justifying the rating they gave the business, make it much easier to make a decision.

Check the content of reviews

You don’t need to read thousands of reviews for a business, but it helps to read a few of them to see what customers are saying. This also helps determine whether these reviews are truly independent or not.

What are reviewers actually commenting on, and if they’re negative, is there a pattern? Is a local restaurant consistently understaffed or does a plumber often fail to turn up on time? Are the complaints about things that would concern you or are they petty — a long queue at a cafe that still serves good food and coffee, for example.

Positive reviews provide useful information

If the reviews of a business are mostly positive, do they provide any useful information? Hundreds and hundreds of reviews that simply say “great” or “fantastic” don’t tell you enough about what customers thought were great or fantastic about that business.

People might have really liked something that doesn’t suit your needs. It is also a good indicator that they’re not entirely true or real reviews either.

At EzyLearn we provide testimonials from our students, which include their full name and location, and why they chose EzyLearn to study in the first place. We also offer a money-back guarantee and free samples of our course content, so students know they can trust they’re making the right choice.

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Want to brush up your skills in cloud accounting software? Ready to progress to intermediate or advanced levels in MYOB, Microsoft Excel, Xero or another accounting package? Need help with social media? Take a look at our wide range of online course options or visit our website for more information.

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Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. 

 

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Should You Buy Commercial Property Outright or Get a Mortgage?

The power of using Excel and Xero combined

Excel and Xero combined importing_comp
Our courses cover how to import from Excel into Xero and visa versa, for purposes such as working out depreciation on a business premises.

THERE ARE MANY UPSIDES to buying a commercial property for your business and if you’re able to buy an industrial unit like a Cubbyhole, it can also be a lot cheaper than renting premises.

Buying outright

If you’re in the financial position to buy your business premises outright, it may seem like a no-brainer to do this instead of getting a mortgage. However, there are some things you need to consider:

  • You’ll lose liquidity on the assets in your property, which means you won’t be able to tap into any equity in the property, unless you take out an equity loan against the property.
  • You’re tying all your cash to one asset class, which may limit your ability to make other investments and prevent your business from expanding. This could run counter to your reasons for making the property purchase in the first place.

Getting a mortgage

When you get a mortgage, you have the benefit of being able to access equity in the property, which will enable to invest elsewhere. Of course, there are still factors to keep in mind:

  • You’re spreading the payments over many years, which ties you to paying down that asset for the foreseeable future.
  • You’re paying interest, which although it’s a tax deduction, will significantly inflate the price of the property.

Work out the best way in Excel

Using the data from your Xero accounting software package, Microsoft Excel can help you determine whether your business will be financially better off buying its premises outright or getting a mortgage.

You can also create a financial forecast in Excel. Using Excel, you can calculate the depreciation amounts, which can then be entered into Xero. We cover how to deal with aspects like depreciation in our Xero Bank Reconciliation Course, because many businesses own, or will own, a capital asset at some point.

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Check out our new Cash Flow Reporting, Budgets and ROI Course for Xero which shows you how to deal with an asset purchase like a business premises in Xero. Remember, you get access to ALL our Xero courses for ONE LOW COST. Visit our website for more information on our suite of online training courses or enrol today!

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Importing from Xero to Excel and back again is included as part of our Advanced Microsoft Excel training courses — and you receive access to ALL OF OUR COURSES, including ALL skill levels for ONE LOW PRICE. You can even start your Excel journey with our FREE Beginners’ Excel Course Workbook. Read more about our beginners’, intermediate and advanced Excel training courses on our website, or enrol to start learning by 5pm tomorrow!

 

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Can You Trust Online Ratings and Reviews?

How to tell a review is authentic

online reviews are they real
If using online reviews to help you work out what to buy, you want to make sure you’re really hearing it from the horse’s mouth, and not just reading fake marketing guff.

IF YOU’RE ANYTHING LIKE most people, rating and reviews are how you probably make many of your purchase decisions. This can be for purchasing white goods, clothing, a holiday, or even choosing a real estate agent. Continue reading Can You Trust Online Ratings and Reviews?