Category: Services

Services provided by EzyLearn

Posted on by

Is it Harder to Get Customer Emails from MYOB than Xero?

email marketing training course using Mailchimp & integrating with Xero

“Google Ads” and “Facebook Boosted Posts” are really, really popular right now. BUT the costs of these are getting higher and higher as well. A lot of businesses are struggling to measure the return on investment (ROI), and many are now turning to something far more easily measurable – direct marketing. 

Direct marketing use to mean sending addressed letters using a mail merge between Microsoft Word and Microsoft Excel but these days it means email marketing.

Continue reading Is it Harder to Get Customer Emails from MYOB than Xero?

Posted on by

How Much Does Getting a Click on Google Cost?

Addressed mail letter marketing versus Google Ads Pay Per Click (PPC) digital marketing training courses

The cost of paying for somebody to click your ad on Google can be anywhere from $1 to $10: that’s for just a click! So what does it end up costing to get somebody to call you or email you? This is a big dilemma for many small business owners looking for new clients. In fact, sometimes it might seem easier to just send a good, old-fashioned letter!  

Continue reading How Much Does Getting a Click on Google Cost?

Posted on by

Single Touch Payroll (STP) the new accounting software battleground for $10/month

We’ve been inundated with questions about STP now that it is mandatory for small businesses with 1-9 employees – unless you’re a closely-held employee. 

Is that you? Are you closely held? Here are

  • some providers of FREE STP software,
  • great software features (like invoice signing), and
  • links to the ATO website where you can dig deeper. 

Continue reading Single Touch Payroll (STP) the new accounting software battleground for $10/month

Posted on by

Nice Looking but Crappy Websites are PERFECT to Test Your Staff

Digital Marketing Training Course Seminar presentation - spend less on Google Ads and more on SEO and blogging

Professional looking but crappy websites make your Google Ads and Facebook Ads cost more AND send customers away!

content-marketing-by-blog-postsI’ve written about the steps and time taken to create and maintain a business blog for your digital marketing. However, I haven’t even mentioned the time and effort that goes into optimising each and every blog post for the KEYWORDS that are important to us.

This task involves:

  • Writing up “Tags”
  • Keyword density
  • Relevant landing pages
  • Keywords in headings
  • Images

The great thing about WordPress is that you can set up as many user profiles as you want and give your staff the access level they need to create and edit blogs.

They can’t really stuff it up because there’s an audit trail of changes and only someone with publishing rights can make the changes live (such as a WordPress administrator).

You could of course outsource your blog writing to someone on Upwork, Freelancer, or Airtasker, but that has it’s own set of challenges

Continue reading Nice Looking but Crappy Websites are PERFECT to Test Your Staff

Posted on by

New Course – FREE for Existing Students: Xero Projects, MYOB Job Tracking & Inventory Reporting

tradie pouring concrete for concrete slab for garden shed - project and job tracking in cloud accounting bookkeeping training courses (Xero, MYOB, QuickBooks)

I’ve written some blog posts about Xero & QuickBooks Projects and MYOB Jobs recently. In fact, if you visit our MYOB AccountRight and Xero Training Course pages, you’ll see there is now an extra course included in the COMPLETE course packages!

The course was built as a result of the needs of people who’ve been using our training materials to help in their own training. What’s interesting is how important your current inventory and inventory management is to managing the cashflow and profitability of a project.

Continue reading New Course – FREE for Existing Students: Xero Projects, MYOB Job Tracking & Inventory Reporting

Posted on by

Best Value for Money Xero Advanced Certificate Training Short Course

tradie pouring concrete for concrete slab for garden shed - project and job tracking in cloud accounting bookkeeping training courses (Xero, MYOB, QuickBooks)

It’s official and we GUARANTEE it! Our Xero Advanced Certificate Training Course is the best value for money short course in Australia. If you’re upskilling or want to do a refresher Xero course, there’s even better news for you.

Continue reading Best Value for Money Xero Advanced Certificate Training Short Course

Posted on by

Proof: Builder makes very small profit despite charging $6,000 to erect a $600 garden shed!

It probably seems simple to erect a 3m x 3m garden shed, doesn’t it? I mean there’s not much to it, right? Small slab, basic tools and up it goes.

In reality, we use Xero Projects and prove that you need to be very careful quoting low prices if you have staff who are paid by the hour.

Continue reading Proof: Builder makes very small profit despite charging $6,000 to erect a $600 garden shed!

Posted on by

MYOB Payroll Administration Essentials Training Courses

One thing is essential when you operate a small business with staff — that is your payroll obligations. I wrote about a hairdressing salon owner a few months ago who told me how easy payroll was to manage using a printed timesheet book. However, most tech-savvy people prefer to use software. 

MYOB Essentials is targeting payroll management. They provide a cheap and easy online software package that is preferable for most people to using a manual book or spreadsheet. However, MYOB Essentials is different to MYOB AccountRight. Continue reading MYOB Payroll Administration Essentials Training Courses

Posted on by — 1 Comment

Is Business Quiet? Need More Money/Sales? Use a Database!

email marketing training course using Mailchimp & integrating with Xero

When I started my first business in Sydney’s Dee Why in the early 1990’s, I was amazed that most restaurants and cafes, as well as other retail shops like dress shops, didn’t even know who their customers were!

Many business owners knew their customers by face, but they missed out on lots of opportunities to market and make contact with these customers when business was slow or they were overstocked. Are you working your database?

Continue reading Is Business Quiet? Need More Money/Sales? Use a Database!
Posted on by — 1 Comment

Clear Out Albert, Cherie’s Getting Square! (PayPal Alternative)

Cafe, Restaurant & Bar digital marketing - Using Square and Paypal contactless card reader - Xero Training, MYOB Training & QuickBooks Online Training

There are so many wonderful ways business owners are using technology every day for their digital marketing, as well as point-of-sale (POS) and bookkeeping.

Last week I met Cherie. Cherie owns a relaxed cafe in the holiday haven of Forrester’s Beach, NSW, and she let me record a short video of a customer paying for their meal using Square.

Continue reading Clear Out Albert, Cherie’s Getting Square! (PayPal Alternative)
Posted on by

How We Create a Xero Training Course

Tradies paying for project expenses used in online Xero, MYOB & QuickBooks Online Training Courses

MYOB AccountRight, QuickBooks Online and Xero come with job costing and job tracking functions allowing users to develop more accurate budgets and avoid cost blow outs.

I’m excited to be delving deeper into a micro course specifically targeting how you can manage on-the-job costs and track your project. This will be included in all of our Xero, MYOB and Quickbooks online accounting courses.

Continue reading How We Create a Xero Training Course

Posted on by — 1 Comment

Why is job tracking and project costing so hard using MYOB & Xero?

tradie pouring concrete for concrete slab for garden shed - project and job tracking in cloud accounting bookkeeping training courses (Xero, MYOB, QuickBooks)

In many industries, no two jobs are the same, making estimating job costs and resources tough. Job tracking is one of the best ways to develop an accurate budget and avoid blow outs.

But this can be hard work. Are the latest job costing and tracking functions in MYOB AccountRight, QuickBooks Online and Xero making life easier?

Continue reading Why is job tracking and project costing so hard using MYOB & Xero?

Posted on by — 1 Comment

Should You Send Reports to Late-Paying Clients?

paid on time reports for credit management accounting software

Want to learn how you can really manage late payers? Simply by reconciling more regularly, you can use a “real time” snapshot of your cash flow in your accounting software, rather than relying on your bank balance.

Continue reading Should You Send Reports to Late-Paying Clients?
Posted on by

Are EzyLearn students just like YOU?

learn myob xero quickbooks excel courses online cheap affordable

‘Social proof’ is testimonials, reviews and feedback of others, that vouches for the product or service we’re thinking of buying. Social proof backs up the fact that what we’re considering buying is what it says it is.

Come see some social proof about EzyLearn by meeting some students from the past few weeks
— you just might have a lot in common with them.

Continue reading Are EzyLearn students just like YOU?
Posted on by

The smart cover letter to get your next accounting job

Use a smart cover sheet to get an accounting job using Xero & MYOB training course skills online

So you’ve switched on the job alerts with SEEK and accounting jobs, part-time or contract accounting jobs are coming into your Inbox! Jobs galore! Everyone needs accounts people, right?

IF YOU’RE RECEIVING the job alerts everyday — indeed, you may even have applied for some jobs already — but you’re still not getting called up for interview, then the following questions of doubt may be brewing:

  • Why haven’t they picked me?
  • Have I been filtered out for some reason?
  • Was my cover letter not good enough?
Continue reading The smart cover letter to get your next accounting job