Posted on December 15, 2015January 13, 2016 by Steve Slisar — 2 Comments

Content Marketing for Real Estate Agents

Real Estate Agents Want to Get Discovered Online By Property Vendors Ready to Sell Their Property

If you are a regular reader of this blog, you’ll notice the slant towards accounting, bookkeeping and the frenzied competition between the software companies that provide software for this purpose. However, we also teach students how to use WordPress so they can take advantage of the massive benefits of content marketing.

We’ve also changed the layout of this blog using a responsive theme in WordPress. This enables the blog to be read easily no matter what device you are using (computer, tablet or phone), or at what orientation (portrait or landscape). I am also involved in an exciting new project that enables real estate agents to build credibility online using the tools we use at EzyLearn.

Real Estate Agent Websites

Real estate agents can build a credible online profile by creating a website and use content marketing to help people who are interested in selling their property and it might be a good time to do that in the heated Sydney and Melbourne property markets!

Derek Farmer is a successful real estate agent in Cammeray (in Sydney’s Lower North Shore) and he has created a series of educational videos that demystify the process of selling a property. His video topics include:

Tips for Buyers on Auction Day
Tips for Sellers on Auction Day
Nothing is Happening After Months on the Market
How to Handle an Offer
How to Handle Feedback
Commission – How Much Should You Pay
Preparation – How Much Should You Do
Marketing – How Much Should You Pay

What I love about this project is Derek is part of a new breed of real estate agent who is open and transparent with information and he has gone to the trouble of creating these videos because it also give him an opportunity to reveal himself to potential sellers. He’s effectively pitching himself to thousands of potential property sellers with information they’re looking for and he’s taking the opportunity to enable them to get to know him – electronically.

Content marketing involves video, images and text

Content marketing involves the use of relevant content that people find useful and if you do a good job at it potential customers will connect with you to learn more and stay connected until they are ready to use your services. If you’d like to learn more about the importance of having a website and keeping it updated regularly watch the video interview I had with Michael Griffiths, the referral marketing guru.

Good content marketing keeps people at your website longer and even takes them to other parts of your website and all of this visitor information is tracked by search engines like Google, who then improve your rankings in organic search results. It means that when you spend time and money on good content marketing you gradually build a credible online brand with a reputation that lasts a long time. It’s a long term strategy taken by committed people who want to be in business for the long term.

[button link=”http://derekfarmer.com.au/property-training-tips/derek-farmer-newsletter/training-video-gallery/” newwindow=”yes”] Take a Look at the Videos Now[/button]

Receive “Content Marketing for Real Estate Agents” Information Pack

If you want to learn more about our 123ezy service or share it with a real estate agent you know visit our Real Estate Agent Website page and learn more about the Automated Response Marketing System. There’s also an opportunity to work with us as a writer which you can learn about at the StartUp Academy.

Posted on November 25, 2015November 26, 2015 by Steve Slisar

Free Microsoft Word Beginners Training Workbook

Get Your Free Microsoft Word Training Workbook Now

We’ve been hard at work on our Microsoft Word courses in readiness for the launch of our 2016 Microsoft Word courses and I’m happy to let you know that we are offering the first of our Microsoft Word Course Workbooks to you for free. It’s the 201 Course workbook and it includes exercise files that explain all of the different types of tools available in Microsoft Word.

Interested? Register Now for the Microosft Word Beginners Workbook and Exercise Files

Microsoft Word Exercise Files

The image in this blog is of one of the exercise files we’ve created that has loads of different Word formatting, including:

Font formatting (colour, size)
Paragraph Formatting (alignment, spacing)
Heading Styles
Headers and Footers
Images and Graphics
Tabs
Background shading formatting
Inserting hyperlinks
much more..

Sales Letters, Proposals and more

The “Content Marketing for Real Estate Agents” exercise file included with the free Microsoft Word workbook is one of dozens of files we include in our MS Word Courses and as a Microsoft Word student you’ll also get access to new training content we’re including Sales Letters and Proposals.

The exercises in all of our courses and the object for every course is to use software for practical purposes in every business. The Sales Letters and Proposals exercise files we’re working on combine software skills with marketing strategies we go through in our Small Business Marketing Course. Not only will you learn strategies to grow your business by increase your customer base and enhancing your product service offering, you get to create your own marketing materials using Microsoft Word.

Posted on November 20, 2015 by Steve Slisar

Intermediate skills in Microsoft Word can help you create great sales letters

Microsoft Word Training Course is Being Nurtured With New Content

I recently wrote about the content in our Microsoft Word Training Courses and because its a couple years old we’ve been offering the Microsoft Word Courses as a FREE BONUS to anyone who enrolled in our Excel or MYOB courses (with certificate options). If you’re a regular reader (subscribe here) or an EzyLearn student you’d also know that we offer either 12 month or lifetime access to courses and that includes access to brand new content.

[highlight]We’re in the process of create brand new content for Microsoft Word, including training on the creation of great sales letters, resumes and tender proposals.[/highlight]

I’m happy to share with you that we’ve been working on our Word course feverishly for the last 3 months (and there is still a couple months of work to go) to make sure that we have training on the most recent version – Microsoft Word 365 (the clould-based Microsoft Word program that you can purchase on an annual subscription that costs less than the previous versions). The new Word course content is now also aimed at helping you create documents to make sales (for businesses) or find work (for job seekers).

If you’ve always wanted to improve your skills using this popular program and write documents faster, make them look more professional or take advantage of tools like Mail Merge then you’ll get some great value out of this course. We’ll be going through some exercises to help you create

A great sales letter to highlight the call-to-action for your direct marketing campaigns as well as
A resume for the job you’re looking for (and a focussed cover letter).
Proposals and tender documents to win new business for your company

Sales Letters, Resume’s, Cover Letters and Proposals

[highlight]Can you see what they all have in common? They are all marketing focussed.[/highlight]

Each of these documents are used by people EVERY day to show how professional, smart, committed and capable they are. Most companies need to write sales letters and proposals to try to win new business and maintain or increase their annual revenue. Job seekers create resumes and cover letters to convince employers that they are the best person to choose for a job vacancy.

In creating this updated Microsoft Word Course content we’ll also be working on some real life examples of creating marketing materials as part of the Small Business Marketing Courses AND our Career Academy that aims to prepare students to confidently search and apply for job vacancies.

Sales Letters for Bookkeepers and Website Designers

Bookkeepers and website designers need new clients all the time, sometimes because they just don’t have enough work but sometimes because the nature of their work is project driven so it’s [highlight]important to always be spending some time in the sales department[/highlight] (even if you are a one person band). Some people do this with content marketing, or Pay-per-click advertising on Google or Facebook, while others actively seek to meet new people and give them a reason to engage their services.

[dropcap]W[/dropcap]e’ll be working on sales letters as part of a direct marketing effort to reach potential clients and give them a [highlight]reason to act on the sales letter using a special offer and a call to action[/highlight].

You can create sales letters for your marketing campaigns using beginners skills in Microsoft Word, but when you develop the Intermediate or advanced skills you’ll find a dramatic difference in the quality of your documents.

Special Prices & BONUS Courses are for a LIMITED TIME ONLY

Are you planning on doing a Microsoft Word Course in the new year? Why not enrol now and save at least $50?

After we’ve completed all the new course content and support exercise files we’ll be bringing the Microsoft Word Course prices inline with our other course prices, so when you enrol now you can get the Word course free if you enrol into Excel or MYOB (Certification option) or you can enrol directly into Microsoft Word and get the current discounted price. Enrol now and you’ll get the benefit of the new Word course material when it’s published but you’ll get it at today’s price.

Posted on November 9, 2015 by Steve Slisar

Will you always be a MYOB Bookkeeper?

Now that you are more Internet savvy will you change careers from bookkeeping?

A report by the Department of Industry, Innovation, Science, Research and Tertiary (thank you to whoever shortened it subsequently) in 2012 attempted to identify the links between education and jobs. The report created for the NATIONAL VOCATIONAL EDUCATION AND TRAINING RESEARCH PROGRAM (NCVER) had 4 key findings and this was the first one:

[quote]Some fields of education have tight links to the workplace (for example, nursing), while others have a much weaker relationship with specific jobs, such as in finance and agriculture.[/quote]

I was reviewing the courses we offer and the most popular are our:

MYOB Courses (has been our biggest seller since 2008),
Xero Courses (which have had a MASSIVE uptick in enrolments this year) and
Microsoft Excel (doing very well now that we tell people about it).

As you can see our most popular courses are financially based ones and most of the students are aiming to either change careers or start their own bookkeeping business so they can work more flexible hours. If we look at the research paper and understand that our students (and most bookkeepers) are working in a variety of different business sectors it makes sense that they’ll be exposed to many different and new skills, particularly as businesses adopt the use of more software and in particular Internet based software – ie. the Cloud.

Is marketing a better career choice than bookkeeping?

If I look at what I spend most of my time doing it’s marketing, and I have to admit I prefer that work to bookkeeping, but you might also find that it’s not unusual for financial types to broaden the type of work they do.

Page 22 of this report, under the heading Trajectories and motivations, the report uncovered:

[quote]Students’ reasons for wanting to undertake further study are related to the reasons why they embarked on study in the first place. While getting a job was at the centre, this was interwoven with their priorities, values and circumstances more broadly. One nursing student reflected the views of other students saying, ‘This is my area. In five years time I will be a nurse. In ten years time a nurse. I will be a nurse until I retire’. Students undertaking accounting and finance programs saw their field in broad terms which included management and other aspects of the finance industry, but also included related areas such as marketing.[/quote]

I recently wrote about bookkeepers offering marketing advice to their clients and my discovery of this report re-confirmed that this is possible on a professional level!

Is Content Marketing the best type of marketing for small businesses like real estate agents?

I have to admit something at this point. My team and I are working on a project offering content marketing solutions for real estate agents and our showcase real estate agent sells homes in Sydney’s Lower North Shore. If you search for him you’ll get to the website that we’ve just assembled and you’ll experience the significant changes it will go through over the coming weeks as he finishes his round of educational videos for people who are looking to buy or sell a property. Go on, give it a quick search – his name is Derek Farmer.

With the importance of content marketing / online marketing / digital marketing it’s no wonder that this profession has great growth potential and just like bookkeeping it is work that can be completed on a contract basis and better still from your own home!

Here are some posts I recently wrote about WordPress and Content Marketing:

What is inbound marketing?

Can a bookkeeper give marketing advice?

How do you manage your online content marketing?

Who really cares about Sensis? Yellow Pages? Content Marketing shows you care.

Blogging for Business Training Course

Content Marketing vs Google Adwords

Want to try Content Marketing for your business?

I’ve teamed up with a some writers and editors and other marketing types to create our Content Marketing services (and course – which is currently in development) and if you are interested in being kept in the loop you can register at our content marketing course page for free – follow the links.

[quote]Work with me to put your content marketing strategy together[/quote]

Better still I’m one of the mentors for the Marketing training course at the Australian Small Business Centre (whose small business management courses are delivered via our LMS – Learning Management System) so if you enrol into that course (and choose the mentor option) you’ll be able to work with me to put your content marketing strategy together.

[button link=”http://ezylearnonline.com.au/courses/sales-and-marketing-courses/content-marketing-training-courses/landing-pages/”]Content Marketing free Registration[/button]

Posted on October 30, 2015May 12, 2023 by Steve Slisar — 1 Comment

Becoming a National Bookkeeping Bookkeeper

Starting a Business as a Bookkeeper is about Business Knowledge, Skills and Support

start a bookkeeping business — It can be daunting knowing where to get your first clients when you start your own business.

It’s not easy starting out as a bookkeeper running your own business. We think our partnership with National Bookkeeping is going to help you get underway.

If you’ve subscribed to our blog and followed our recent posts, then you probably know that EzyLearn has partnered with National Bookkeeping.

National Bookkeeping can now administer training courses to their new licensees, along with a range of other perks and benefits to help you launch your own bookkeeping business.

Posted on October 19, 2015March 25, 2020 by Angela — 2 Comments

New You, New Business Startup?

Now is the time to explore new startup opportunities

Dreaming about setting up a new business startup — 365_The_Daydreamer_(6517625965)

As the end any year approaches, it’s easy to get caught up in the fun and frivolity of summer, by enjoying the few weeks of the holidays in the sun with friends and family. But it’s also a really great time to think about your career plans for the new year.

If you follow this blog regularly, then you may already be aware that EzyLearn has launched a new service called the StartUp Academy.

The goal of the StartUp Academy is to help people launch and operate their own home-based businesses, supported by our network of successful business owners and entrepreneurs. Continue reading New You, New Business Startup?

Posted on October 5, 2015May 12, 2023 by Steve Slisar — 2 Comments

What Type of Education Does The TPB Accept For Its New CPE Requirement

Type of Education for CPE Requirements of the TPB

Earlier this year, the TPB changed the requirements of the tax and BAS agent registration renewal process, now making it essential for all BAS and tax agents to participate in some form of education under its new continuing professional education (CPE) requirement.

According to the TPB, tax agents must participate in a minimum of 90 hours of CPE over the standard three year registration period, while BAS agents must participate in a minimum of 45 hours over the standard three year registration period. The Institute of Certified Bookkeepers have enabled completion of our Microsoft Excel Training Courses be accepted for CPD points.

Types of study approved by the TPB

As you’ve probably guessed, for your study to be recognised by the TPB and go towards your CPE registration requirement, the study has to relate to your area of work as a BAS or tax agent. While a short course on DIY home maintenance wouldn’t be covered, a seminar conducted by a qualified accountant who specialises in the building industry would be recognised by the TPB, even if it’s being led by a colleague at the firm where the BAS agent works.

The TPB has specified a number of activities that they consider relevant to tax advice, BAS and tax agent service you may provide:

Seminars, workshops, webinars, courses and lectures
structured conferences and discussion groups (including by phone or video conference)
tertiary courses provided by universities, registered training organisations (RTOs), other registered higher education institutions or other approved course providers
other education activities, provided by an appropriate organisation
research, writing and presentation by a registered tax (financial) adviser, tax or BAS agent of technical publications or structured training
peer review of research and writing submitted for publication or presentation in structured training
computer/internet-assisted courses, audiotape or videotape packages
attendance at structured in-house training on tax related subjects by persons or organisations with suitable qualifications and/or practical experience in the subject area covered
attendance at appropriate Australian Taxation Office (ATO) seminars and presentations
relevant CPE activities provided to members and non-members by a recognised professional association
a unit of study or other CPE activity on the Tax Agent Services Act 2009 (TASA) including the Code of Professional Conduct (Code).

If you’re a member of a recognised professional association

The second-to-last activity included in that list, you may have noticed, accepts any relevant activity provided by a recognised professional organisation. There are quite a few professional organisations recognised by the TPB, as you can see on their website, but the one probably most relevant to bookkeepers is the Institute of Certified Bookkeepers (ICB), with which EzyLearn is also a training partner.

The ICB is an association established to support bookkeepers and BAS agents by regularly holding seminars and training workshops, giving members access to marketing materials – such as customisable e-newsletter templates and unique email addresses – listings on the ICB directory and IT support, among many other things. Because they’re also accredited with the TPB and recognised by the ATO, they also possess a fair bit of influence with both organisations, making the lives of its members much easier.

In this case, being a member of the ICB, gives you access to a number of TPB-certified continuing professional education courses, seminars, lectures and workshops that can be counted as part of your CPE quota; members can also access a CPE register within the ICB dashboard to record their CPE activities.

Courses you can study as an ICB member

As a member of the ICB, you’re able to take any of the courses that they consider relevant to your profession as a bookkeeper and BAS agent, and which they consider to be continuing your professional education. This would include any of our MYOB or Xero training courses, but would also include our Excel and Word training courses as they’re both used to assist you in doing your job as a bookkeeper and BAS agent.

If you’re a BAS agent and your registration with the TPB will come due on or after July 1, 2016, you will be required to have participated in CPE to be eligible for renewal.

Joining the ICB and taking advantage of the many free and discounted seminars, workshops and courses, like one of our online training courses in MYOB, Xero, MS Excel or Word, is a good way to ensure you remain compliant with the TPB’s tax and BAS agent registration terms.

To find out more about joining the ICB, visit their website. Alternatively, if you’d like to learn more about starting your own bookkeeping business or working as a home-based bookkeeper, subscribe to our blog for all the latest news and updates delivered straight to your inbox.

Posted on October 2, 2015 by Steve Slisar

Why Continuing Professional Education is Important for Bookkeepers

CPD for Bookkeepers is Becoming More Important

Education is obviously something we think is very important, whether you’re changing careers, starting a new business, or looking to upskill for a promotion. But what about education to keep your current job? The Australian Government thinks that’s equally important, especially for BAS and tax agents.

In March this year, the Tax Practitioners Board (TPB) changed their renewal process to now include continuing professional education (CPE) as a mandatory for all registrations after July 1, 2016. Between now and June 30, 2016, it’s sufficient for BAS and tax agents to merely show they have read and understood the new CPE policy to renew their registration, but this arrangement can only be used once; moving forward those BAS and tax agents will still need to complete further education to register again as a BAS or tax agent the in the future.

Are You a Currently a BAS or Tax agent?

Over the last few years, the Government has introduced a lot of new measures that BAS and tax agents have had to comply with in order to continue to offer their services to clients, namely the changes in 2010 that made it mandatory for all BAS and tax agents to hold a minimum qualification of a Cert IV in bookkeeping.

The new CPE requirement could seem like just another measure that BAS and tax agents need to comply with just to be able to keep their jobs. It’s not. CPE has been introduced to ensure that BAS and tax agents continue to understand, not just their own industry – that of tax and finance – but also how other industries are changing too.

There are more people leaving their jobs as employees and starting to work for themselves as consultants and freelancers and contract workers, across a wide array of industries. Marketing professionals, for example, no longer simply come up with marketing hooks for companies; they also have to understand how to create websites and how SEO works and social media. In some cases, they even become unofficial spokespeople and sales reps for the companies they’re consulting with, leveraging their contacts on their clients’ behalf.

CPE makes BAS and tax agents more valuable, not less

This vastly complicates a marketing professional’s tax if that marketing professional’s job now encompasses the roles of several other professions within it. Similar changes have been observed in bookkeeping, with registered BAS and tax agents now providing more operational and administrative-type services, in addition to just bookkeeping.

The point, then, of CPE is not to make it more difficult for tax and BAS agents to renew their registration with the TPB, but to help tax and BAS agents to remain as highly skilled as they’ve ever been, in an ever-changing labour market. And the better skilled you are as a BAS and tax agent, particularly those self-employed BAS and tax agents, the more value you’ll be able to provide your clients, and the more work you’ll get from them in return.

To learn more about continuing professional education for bookkeepers, visit the TPB website. Otherwise, to read more about bookkeeping, particularly starting your own bookkeeping business, continue reading our blog.

Are you a Writer and Want to Work from Home Blogging for Businesses?

I write about marketing professionals because they are increasingly important in small businesses as businesses grapple with getting discovered online. I recently wrote about Blogging for Business and our new training course to help businesses with their content marketing strategy and tasks because it’s something that my team are spending more and more time on. It’s also an area that is evolving every month and requires writers to learn about and adapt to new technology.

Enrol into the Blogging for Business Course now and take advantage of it’s current cheap price. We’ll soon be adding real life exercises where blogging students will be asked to create content and have it edited and published so they can participate in a real world business blogging project!

Posted on September 29, 2015July 17, 2019 by Steve Slisar — 1 Comment

Blogging for Business Training Course

Create a Business Blog to Start Your Content Marketing Strategy

I started Business Blogging when we took our training courses online because there is a lot of information to share about MYOB, Xero, Microsoft Excel and the other software programs that help small business owners streamline their business, manage their accounts and finances and perform sales and marketing to bring in new sales.

Another reason was my realisation that keywords are king in the age of discovery where getting discovered by Google results in over 70% of the traffic to many websites!

Keywords Are King

A lot of small business owners throw thousands of dollars at Pay Per Click advertising in the hope of getting more visitors to their website. The most common service to help people spend these advertising dollars is Google’s own Google Adwords. Here’s a blog post about Google Adwords from 2010.

[quote]Have you heard the promise “I can guarantee your website appears on page 1 on Google”? It’s often by using Google Adwords and targeting selected keywords that companies can deliver on this claim, but at what cost?[/quote]

Pay Per Click Advertising (PPC)

Google Adwords is the perfect capitalist advertising tool because every advertiser competes for the keywords they want. The more competitors there are for a keyword or keyphrase the higher the cost per click – How scary is that!?

I understand that “Insurance” is one of the highest cost keywords you can “bid for” and there would be some pretty big players in that business. They keywords in this paragraph is “bid for” because that is exactly what happens, you place a bid for the maximum you are willing to pay for that keyword or keyphrase for EVERY time someone CLICKS on your ad.

There are ways of making sure a competitor doesn’t send you broke by clicking on your ad over and over, but essentially this strategy involves choosing keywords and bidding in the marketplace with all of your competitors.

Would You Rather Have People Come to You?

Bidding for keywords using Google Adwords is a great way to quickly test an idea or a strategy because you can guarantee website visitors, albeit at a high price, but people come across our website from all sorts of different keyword searches and that is where this blog has come in very handy.

I admit when I first started blogging for business the concept seems very NERDY! It’s like keeping an online diary for all to read and share. Then I justified it by affirming that keeping a blog is really just like having a “News” section to your website, demonstrating that your business is active and there’s a lot going on. Now I realise that it’s even more than that! Blogging for Business helps you

build an online reputation,
explain how some customers use your products
encourage readers to become customers
encourage readers to be part of your community
enable customers to be advocates and recommend your business

Having a business blog with useful content, good use of relevant keywords and landing pages that give internet users answers to their questions will help you begin the journey into Inbound Marketing, where potential customers discover YOU and what you have to offer. Do it right and you’ll just need to guide your website visitors to the conclusion you want – usually a sale.

Your Blog Becomes More Valuable Every Week

The other great thing about Blogging for Business is that your blogging site and the landing pages you refer to become more and more valuable over time as they remain in Google’s cache. They also become tools that can be used by your staff as they refer the blogs to customers who have specific questions that are answered in your blog posts.

Google is the current flavour for search engines and they seem to be doing a great job to stay in front, but Bing (owned by Microsoft) and others in China and Russia are always looking for ways to do better and get more people using them and having an active and useful blog will ensure success no matter how the search engine market changes.

Choose EzyLearn for Your Blogging for Business Training Course

We’ve been blogging about our online training courses since 2008 and we are a training company that designs courses in a logical fashion from basic to more advanced skills to ensure you experience the epiphanies most students are looking for when they do a course.

We include all of our content for one low price and we add updates that we create during the year to our existing courses, creating more content and better value for money every month.

Best of all our Blogging For Business Training Courses includes real life blog site membership, exercises where you get to create your own blog posts and link to landing pages, participate in social media and in a community of like minded beginner bloggers.

Learn more about the Blogging for Business Training Course.

Posted on September 14, 2015July 26, 2021 by Steve Slisar — 3 Comments

Tis the Season to Switch to Xero

MYOB – Bain Capital Cashing In While They Can

Switch to Quickbooks or Xero from MYOB — Intuit Quickbooks has made this offer for a long time already

You may be aware that MYOB is once again listed on the Australian Stock Exchange (ASX) as Bain Capital aim to grab some cash back for the massive investment they made in the accounting software company.

In the recent lull in the share price of companies on the ASX in general you’d think that MYOB company executives are worried about getting their money back let alone making a return on their initial investment. After all they are now competing globally with small startups like Xero (and SAASU) as well as MASSIVE accounting software companies like Intuit.

We’ve always been committed to MYOB accounting software training courses because the software is so popular with most Australian accountants and it is (even today) by far the most used accounting program for small business in Australia.. BUT, we’ve noticed a significant increase in enrolments for our Xero Accounting Training Courses and we wondered why? Why is August and September such a popular time for enrolments in Xero and it was then obvious.

[quote]Everyone is finishing off their end of year accounts for the 2015 financial year and those that want to make a change away from MYOB are switching to Xero now.[/quote]

Our Xero Course is Now Beefed Up and it’s Yours for Nothing Extra

We’ve just increased the cost of our Xero courses because we’ve beefed it up with:

3 new Xero Training Course Workbooks,
More detailed Xero knowledge review questions AND some
Industry specific training guides for the tradies who want to change to Xero.

[box type=”tick” size=”large” style=”rounded” border=”full”]Existing Xero students can access all of these new training aids for no extra cost and that is a great feature of our 12 month membership offer- you can lock in the current price and get all of the future benefits as we get the Xero course to the same level of detail as our popular MYOB courses.[/box]

Xero Seems to be the Tradies Choice

Plumbers are switching to Xero from MYOB accounting software — From The Reece Plumbing Website

Ever since I interviewed Ken from Love My Home Theatre I started to realise the appeal of Xero for tradies! Plumbers, Electricians, Concreters, Builders, Pest Inspectors, Painters and most other tradies are always out doing their work whether they are quoting, working or finishing off they are always seeing their customers and potential customers so it make sense for them to do as much as they can while they are ont and about. They also have to keep good records of:

Products they purchase for their customers
Resources they allocate to their customers
Money that is owed after the work is completed
Progress payments as the jobs are gradually completed

Bookkeeping is also something that isn’t second nature for tradies and it’s usually done by their wifes, partners, a trusted friend or someone who knows their industry very well. Being cloud-based (online) accounting software tradies can now create quotes using an iPad or other mobile device and the invoicing, debtors follow-up and bank reconciliation can be done by a bookkeeper (from anywhere).

For this reason we’ve created a Xero Training Guide for Plumbers and Concreters. We’ve got some classic examples of how a plumber may buy products from Reece plumbing on their account for one of their clients and they need to keep track of this purchase.

Reece Plumbing Integrates with Xero

One of the most interesting observations about what Reece Plumbing have done with their purchase and payment system is their integration with Xero Accounting software so that customers don’t need to perform data entry and automatically have a copy of each of their tax invoices.

The benefits sited by Reece are:

No need for manual uploads of tax invoices/receipts
No data entry mistakes
Save time and money
See your tax invoices in Xero

Learn more about the benefits of using the Reece Plumbing Xero Integration.

After School Holidays is a Good Time to Learn How to Use Xero?

If it is time for you to migrate or transfer your accounting information to a new platform we’d love to help you. We’ve also had a lot of bookkeepers learn how to use Xero so it’s clear there is a ground swell to good online (cloud) accounting software and Xero seem to have done well so far. If you are interested in adding Xero to your pack of software skills take advantage of our current prices – you can always start your course when you come back from school holidays and the kids are back in school.

Will the NEW Quickbooks Make a Comeback?

I’ve written before about Quickbooks and they are still doing great stuff with their pricing. As the blog image above suggests they have maintained a steady first year discount for at least 12 months (from our observations) and maybe this is their strategy to squeeze the margins for much smaller startups like Xero.

It’s a good time to note that the Quickbooks we’re talking about is the NEW Quickbooks from the massive US Company Intuit, not the one that WAS distributed in Australia by Reckon before Intuit and Reckon dissolved their distribution agreement.

I’ve taken the time to explore Quickbooks and it’s pretty impressive and easy to use. If its something you want to learn about make sure you visit our Quickbooks Training Course page and pre-register to receive the course at an Introductory price.

Posted on September 9, 2015April 24, 2018 by Angela

Is Single Touch Payroll Really Dead?

For a while there it looked like the ATO would introduce single touch payroll for all Australian businesses by July 2016, but after feedback from the businesses community that original plan has been shelved – for now. With SuperStream simplifying the way businesses manage the superannuation contributions for their employees, it’s highly likely that we’ll be seeing some form of the single touch payroll model in the near future.

Single touch payroll was an initiative developed to simplify the payroll process for Australian businesses. Currently, most businesses are burdened with a number of tax and superannuation reporting obligations, which single touch payroll would have put an end to.

What exactly was single touch payroll?

Single touch payroll, like SuperStream, was a proposed interactive tool that would allow a business’s accounting software to automatically report payroll information for their employees to the the tax office, eliminating the need for businesses to report pay-as-you-go withholding (PAYGW) in their activity statements throughout the year, as well as end-of-year employee payment summaries.

There was also a proposed digital service that would have streamlined tax file number declarations and Super Choice forms, which would obviously reduce a lot of the red tape and paperwork associated with employing staff.

Single touch payroll would have integrated with nearly all accounting packages in Australia, including MYOB, Xero and Quickbooks, just as SuperStream does now, so why was it shelved by the ATO until further consultation with the business community?

Single touch could have caused cash flow problems

The main concern for many businesses was that single touch payroll would impact their cash flow by requiring employers to pay the tax withheld from wages and super guarantee payments at the same time they paid their employees’ wages. There were also concerns about whether compliance by July 2016 was realistically achievable for the majority of businesses, especially when the SuperStream changeover is still ongoing.

For businesses with a substantial number of employees, single touch payroll could have been a godsend. Unfortunately, the original proposal alienated smaller businesses by making it necessary to pay both tax and super guarantee payments at the same time as employee wages, when most employers currently make those payments to the ATO each quarter.

But that doesn’t mean the single touch payroll system has been scrapped altogether. The ATO, in consultation with industry groups and the Minister for Small Business, is working on developing another single touch payroll scheme that will make real-time payments for withholding and super guarantee payments voluntary, which will be tested with small business owners before it’s rolled out across the board.

There’s still life in single touch payroll yet

What single touch payroll really highlights is how important it is for small businesses to make sure that they’re using a current accounting software package – and there are many on the market, developed especially for small businesses – that supports SuperStream and will also support any other ATO initiatives, like single touch payroll.

If you’re not using an accounting package for your small business, it’s wise to choose one of the major accounting software providers, which Margaret Carey of Business EEz also suggested when we spoke to her not so long ago about SuperStream.

You can read more about SuperStream and the new measures the ATO has introduced to make payroll and superannuation compliance easier for small businesses by subscribing to our blog. Alternatively, if you’re a small business owner using either Xero or MYOB and you’d like to know how to properly setup and use payroll in your accounting software, enrol in one of our MYOB or Xero training courses today.

Posted on August 24, 2015August 19, 2015 by Steve Slisar

Seriously, Why Wouldn’t You Use WordPress for Your Website?

Finding Income Opportunities for EzyLearn Students

We’ve had some exciting news in the last couple of weeks: EzyLearn students who are completing the MYOB Training Courses and WordPress Courses are starting to earn money because we’re helping them get customers AND improve their skills!

I’ve been working with the team at Workface and we’re assembling a training and mentoring program to help EzyLearn students start and operate a business from home. The best part of this, and something I am passionate about, is that we’re helping people from all over Australia become remote contractors (teleworkers, call it what you want) and work from anywhere via the Internet.

Yes, you can start a business & work from home

I recently wrote about how cloud-based software is enabling people who live in regional Australia perform work for businesses in the capital cities (Sydney, Melbourne, Brisbane, Perth, Adelaide etc) and also about the Teleworking hubs that are starting to appear around the country as part of the evolution of people living outside the cities and working at home or close to home.

You may also recall that we’ve also launched the Startup Academy this year to provide formalised and structured training and mentoring support. It’s for you so if you are interested in starting a business and working from home we’ve teamed up with some products/service providers to give you a flying start and projects to start on right away.

Explore running your own business from home now

Bright VIC to Melbourne Virtual Assistant is doing content marketing for infant massage business in Sydney — Imagine travelling this far to work for a client. Content Marketing can be done from anywhere

There are opportunities to provide office/admin support services, content marketing, business telephone systems and IT support and of course bookkeeping services and if you’d like to start a business in one of these areas then explore the business opportunities.

When you sign up and join our team you’ll gain exposure to many new online (cloud-based) software and services that enable us to:

collaborate,
share files,
work on project together,
set and manage goals and daily tasks,
turn to each other for support,
create and build your own online profile, and
many more skills that will enable you to work for yourself and generate your own income, no matter where you live.

Remember our goal is to help you start a business and work from home – NO MATTER WHERE YOU LIVE. Helen from Bright is our latest virtual assistant and she is doing some website design and content marketing for an infant massage business starting up in Sydney’s Northern Suburbs! I looked at a Google Map and discovered that she’d have at least 3 hours travel if she wanted to work in her nearest capital city!

Are you looking for someone to help you in your business?

We’re going to document our journey with these remote contractors and share with you some of the growth they go through as they grapple with the new frontier of internet working.

If you are a business looking for any of these services you can Find a Contractor through Workface and our team can get to work for you too.

[button link=”http://workface.com.au/services/find-contractor/”]Find a Contractor[/button]

Posted on August 20, 2015May 26, 2016 by Steve Slisar — 2 Comments

Is Xero now more appealing because of Inventory Management?

MYOB Account Right Plus Has Inventory Management, But…

Yarra Junction to Melbourne city for online MYOB, Excel, Xero training courses The premium MYOB product with the PLUS on the end of its name has always come with Inventory and Payroll. These have been the major services that justify the premium price that users have been willing to pay. Now Xero comes with it as standard! Is it another nail in MYOB’s coffin?

The great thing about Sue…

Sue highlights yet again one of the great features about running an online business and working remotely in the cloud. Any business can work with staff or remote contractors from anywhere (in the world!). Sue is located over one hour’s drive from Melbourne and I’m sure the commute would be hell – it would cost her time and money in transport – yet because we operate on online environment our team are all over Australia! No more travel time, no more traffic, no more sitting in a carpark on the city roads in peak hour. Just a good internet connection and some competent computer skills and we’re off.

If you’re not sure by now, you’ll be happy to know that my focus has always been to help people learn how to use software. Why? So they can get the job they’re after or start their own business. If you like, you can watch a short video (sorry for not shaving for it!) where I talk about my Work at Home Seminar (or WAHSeminar) which is a program we’re constantly working on to help people operate a business or telework from their own home.

If you haven’t already read about it, read the blog I wrote about teleworking centres that are springing up all over regional areas of Australia. Make sure you ‘like’ this blog and share it with your friends on Facebook because the more we all encourage teleworking and the use of technology the more we’ll be able to take back dozens of lost hours each week in travel time (and cost).

All existing Xero course students receive this training

Like all EzyLearn courses, we offer all our training courses for one low price and include every training resource we create. This Xero training course content is the same – every student who has enrolled into the Xero course within the last 12 months will be able to access these new training resources when they’re published.

If you are a business looking to move across to Xero, feel free to write your questions or comments. If you are trying to find a way of working from home, please make contact. We’d love for you to share with us what you are going through. We can very probably help – and others can learn from it.

Posted on August 13, 2015August 13, 2015 by Steve Slisar

How does $20,000 mortgage repayments equate to $47,598.02?

Microsoft Excel Course now includes a mortgage spreadsheet

A mortgage for your home is a huge debt, particularly for those living in the swelling capital cities with soaring house prices. The pro and cons of buying your own house and living in it are:

You don’t pay capital gains tax on a property you live in, but
You can’t claim the interest component of your loan

The big problem with this is the interest charge – you can’t claim the cost of it yet it’s a massive component of each and every payment you make on your mortgage. You’d need your house price to go up at least at the interest rate you are paying to make it a good investment – and right now you’d be doing fine (perhaps except in Perth now).

Bigger payments reduce the interest paid

Our Microsoft Excel Training Course now includes an Excel spreadsheet file that will help you see just how much money you’d save if you paid even a small amount off extra each month!

You can use the mortgage comparison file to compare two mortgages, make extra payments or even shorten the term of the loan to see how much you’d need to pay each month if you want to pay your mortgage off quicker.

If you are an existing Excel Course student you’ll find the new file at the end of our Microsoft Excel Advanced Course 309.

Take 10 years off your mortgage while its easy to

I don’t want to turn this into a financial education blog, but there are several reasons to open this spreadsheet and start seeing the resulting figures to workout the best way to allocate the money you earn. Interest rates are at record lows, house prices ‘may’ be peaking, some people say that Australian banks are so highly leveraged to the residential property market that they’ll need to hold more capital reserves.

Either way you look at it, why not use your Microsoft Excel skills and play with some calculations to see how much better off you could be if you are financially prudent now. You can also use this Microsoft Excel file to do a stress test and see how much your mortgage would be if interest rates do go up as many people expect they will.

Free Microsoft Word Course (or Xero Accounting) when you enrol in Excel Certificate Course

Note that if you enrol into Microsoft Excel Courses and choose the certificate option you’ll receive a BONUS course in either Microsoft Word (to create a professional resume) or Xero Accounting! Read our BONUS course offer announcement.

Posted on August 10, 2015August 11, 2015 by Steve Slisar — 1 Comment

Free Xero Course with Excel and MYOB Courses

It’s a Good Year for Xero Cloud Accounting

Many accountants and businesses are now using Xero instead of MYOB so it’s important for bookkeepers to be trained in this.

It’s been a surprising year this year for our Xero Training Courses. Xero must be doing something right with their marketing and strategy because we’ve seen a significant increase in the number of students enrolling for this course.

I was just speaking with one of our students only recently and she mentioned that of all the software programs she uses (and she uses them all) that Xero makes bookkeeping so easy that some of her clients who’ve gone onto it have reduced the number of hours that they employ her!

[quote]It’s a scary thought if you are an independent contractor who doesn’t have a professional services agreement in place for regular work with their clients, but it’s also a sign of the times for bookkeepers in the cloud (online) software era.[/quote]

The biggest reason for the ease of use? Bank Feeds. See below for our free Xero course offer..

Do Bookkeepers Need to Change What They Do?

I recently wrote about content marketing and whether a bookkeeper is someone who can discuss or even recommend this service to the people they work for. The best way to think about this is how the bookkeeper role works in many companies, for example, do small businesses look for a bookkeeper who can provide a wider range of services than just bookkeeping? It’s common for a bookkeeper to work in the administration areas of a small business because finance and administration go hand in hand and it’s common for contractors who understand cloud based services to delve into and explore other cloud based services.

I was speaking to another bookkeeper who is a Registered BAS Agent about her website and online marketing and she was telling me about all these fantastic things she was doing to promote her own business.

[quote]After talking to her for an hour I started thinking that she is a good person to talk to about Internet marketing – and that perhaps she starts offering these services to her clients too![/quote]

In the end it often depends on the size of a bookkeepers clients and the type of work they want to do. When you develop your bookkeeping and accounting skills you become more valuable as an accounts contact, particularly as a Registered BAS Agent, however you can become more of a small business administrator if you are aware of how to manage many different parts of the business.

It’s a Great Time for Free Xero Courses with MYOB Course enrolment

Sorry, I digress.

[box type=”tick” size=”large” style=”rounded” border=”full”]What I really wanted to announce was our new fantastic special offer of a free Xero course or Microsoft Word course when you enrol into a Microsoft Excel or MYOB Training Course with EzyLearn.[/box]

Xero is great to know if you want to delve deeper into the various software programs available to do bookkeeping (and a great tool to offer if you want to operate a bookkeeping business from home). Microsoft Word is a great program to master if you want to create documents for yourself or the business you work for and the tool of choice for creating a great resume so you can get that next job you’re going for.

Posted on July 28, 2015July 28, 2015 by Steve Slisar — 1 Comment

Don’t pay for Microsoft Word when you enrol into Excel or MYOB Training Courses

It’s not a freebie we’re proud of

I recently asked our course development team to review the contents of our online Microsoft Word course and got some feedback about the versions we’re currently using in that course. Let’s just say that although the structure of the course is excellent and it takes students from the basics to intermediate and advanced tools using Microsoft Word, we use an earlier version of Word in most of the Workbooks and Training videos. The RESULT – we are offering the Microsoft Word Courses for free for any student who enrols into our Microsoft Excel or MYOB Accounting Training Courses from the www.ezyLearnonline.com.au website!

This offer is available for a limited time only and may be withdrawn at any time.

[quote]Microsoft Word Training Course is currently free when you enrol into Microsoft Excel Course or MYOB Training Courses.[/quote]

Commitment to Improve

The excuses are that we were focussing on MYOB, Xero, Excel, WordPress and the Small Business Management and Marketing courses AND our new National Bookkeeping service, but the truth is that we didn’t give the Word course enough attention and that makes me sad. So, we are currently creating updated workbooks and videos so our students will once again have not only beginners to advanced Word courses for the one price, but also several different versions included for the one price – just like we do for our Microsoft Excel and MYOB Training Courses.

The great news for students who enrol into this Microsoft Word Course is that they’ll also have access to all of the updates and new course content we’re currently creating!

You’ll still learn a lot

As I was writing this blog post I realised how fantastic the Internet is. How it enables me (and all other small businesses) to speak to their students and prospective students and make offers like this one. Although I am not proud of the fact that we haven’t updated our Word course the same way we have with our Microsoft Excel Training Courses it is still a fantastic course that covers LOTS of topics that are relevant regardless of which version you use.

Knowledge covered in the course includes tools that will help you make a professional looking proposal, letterhead, flier, brochure, pricelist and many other important documents for small businesses. These skills are relevant regardless of how the navigation changes between the versions and they include:

tabs and tables,
styles and tables of contents,
ruler and margin settings,
how to manage data in a mail merge etc
text, paragraph and page formatting
headers and footers
inserting and aligning with images
working with text boxes and text wrapping

Take a look at what is included in the Microsoft Word Courses

Have a look to see what’s included in the course and I’m sure you’ll agree this is fantastic value. The most popular documents that students want to create are:

Invitations
Letterheads
Flyers and brochures
Proposals
Training / Education Guides
Menus
Resume

[button link=”http://ezylearnonline.com.au/courses/microsoft-word/”]Microsoft Word Course Contents[/button]