Search Results for: business plan

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Google Displays Mixed Messages about Quickbooks Online

Who is Behind QuickBooks Online?

Intuit QuickBooks Google Ad with free trial button
Intuit QuickBooks Google Ad with free trial button

It was once seen as the biggest competitor to MYOB in Australia when accounting software reduced in cost from several thousand dollars (for software like Attache) to several hundred dollars. It was the time when the PC was the craze and suddenly normal people could do their own bookkeeping – so they say. I’m talking of course about QuickBooks.

I was doing some Google searches this morning about QuickBooks Online because I was interested in seeing how Reckon and Intuit now differentiate themselves online and I discovered a couple interesting things. The most interesting to me is how many companies are now putting up a landing page that expects you to make a purchase or sign up right there and then.

Landing Pages

Intuit QuickBooks Google Ad with buy now button
Intuit QuickBooks Google Ad with buy now button

Here are the two landing pages that I discovered when searching for QuickBooks Online on Google. One offers a massive 40% off if you skip the trial and the other says the same message but the action button says “Start My Free Trial”. To me it seems like they are still perfecting their online strategy and are doing some beta testing on what potential customers will do.

What I find most interesting about the current QuickBooks strategy is the expectation that people will register or buy straight away! Perhaps they will when this ad comes up because they have actually searched specifically for “QuickBooks” rather than just online bookkeeping or accounting software, cloud accounting comparisons etc.

Marketing Your Business on Google

Pretty soon, we’ll feature our own bookkeeper directory so every piece of information like this we see we make a note of to see if it is something we can use ourselves.

This also demonstrates something we cover in our Small Business Management Course about testing and measuring – that you don’t always get your message across perfectly every time. The most important thing to do is to make a plan and get started. The best thing you can do is take action and start, then you can measure the results and fine tune, tweak or completely change your marketing strategy.

Share Your Opinion About QuickBooks

I was looking at some of the bookkeepers in our bookkeeper directory and noticed that a good number of bookkeepers still use QuickBooks and know about it. I’m interested in hearing your thoughts and opinions about it.

  • Do you use it?
  • Do you prefer it to MYOB or Xero?
  • Are there things that QuickBooks Online do better than MYOB or Xero?
  • Do you still work with Reckon (who use to distribute Intuit products in Australia) and their online accounting software?

If you have something to share simply send us an email to support @ ezylearn.com.au or post your comments on our Facebook page.

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Get Paid FASTER! Credit Management Strategies

invoicing small business

If you’re working as a contractor and using an Australian business number (ABN), rather than a tax file number (TFN), you’re self-employed, and this means you will need to invoice your customers for the products or services you provide in order to get paid.

If you’ve only ever worked as an employee before, you’re probably used to being able to set your clock to payday, but unfortunately this isn’t often the case when you’re a contractor.

Getting paid late — or worse, not at all! — can seriously affect your cash-flow, and in turn, affect the success of your business, which is why we cover things like financial planning in our Small Business Management and Start Up Course.

Continue reading Get Paid FASTER! Credit Management Strategies
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Is Google Your Sugar Daddy?

google marketing networking
Show Me the Money: A thorough understanding of how to use Google can help you – and your business – earn more.

We’ve been writing about referral marketing a lot lately, and in a recent post about marketing action plans, we talked about why you should include referral marketing and/or networking as a marketing strategy in your marketing plan.

That may seem silly to some people, since networking doesn’t always translate to sales straight away, but we’ve discovered another reason why you should include it in your marketing plan: Google! Continue reading Is Google Your Sugar Daddy?

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Do You Get Other People to Talk You Up?

referral marketing
Using your clients to refer you is a great way to generate new business.

Marketing and referrals are essential components of any successful business. We cover marketing in the Marketing Action Plan and Undertake Marketing Activities of our Small Business Management Course, where we talk about the ways you can market your business to get those first few customers.

Referral marketing is a great way to gain new customers, and involves encouraging your existing client base to promote your business and its services.

Continue reading Do You Get Other People to Talk You Up?

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Suffering Poor Cash Flow? How to Get Paid Faster!

Stop tearing your hair out chasing money and investigate a cloud-based system like ezyCollect.
Stop tearing your hair out chasing money and investigate a cloud-based system like ezyCollect.

Too many small businesses suffer from cash flow problems, which is why our Small Business Management Course covers financial planning and how to monitor and manage your cash flow through debtor management.

However, few small businesses suffer from poor cash flow because they’re unaware of how to manage their debtors properly.

Rather they suffer poor cash flow because they lack the resources to chase late payers or, as in most cases, they don’t have the time to stay on top of their accounts receivables to ensure their clients don’t become late payers in the first place.

Aussie company, ezyCollect, aims to solve this problem for medium sized companies – here’s how.

Continue reading Suffering Poor Cash Flow? How to Get Paid Faster!
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Recruiter Tells: What Will Make Your CV Get Noticed

Find out what a recruiter has to say about how to make your CV stand out from the crowd.
Find out what a recruiter has to say about how to make your CV stand out from the crowd.

If one of your resolutions was to find a new job this year, you’re probably not alone. Job seekers are most active during the early part of a new year, so if you’re planning on taking the next step in your career, you’ve got to stand out from the crowd.

Our Small Business Management and MYOB Training courses are most popular this time of year because training courses up your skill-sets and are a key way of ensuring you’re a cut above the competition. However, that’s only as long as you’ve got your CV in front of the right people.

This makes the role of your CV an extremely important one; a lack lustre CV can often be a deal-breaker for a recruiter at the other end of an email address filling up with enough CVs to blanket Siberia — twice.

What Makes Your CV Stand Out?

So what’s going to make your CV the one recruiters and employers shortlist for an interview? We spoke to recruitment specialist and director of Skills Savvy, Fiona Neumann, to get some insight on design, whether or not everyone embellishes on their CV, and what you should put in the dreaded “special interests” section.

Q: What are some dos and don’ts when it comes to formatting, layout, design, etc? Some people think the more creative the CV, the better chance you’ll have of standing out from the pack – is this necessarily true?

Fiona: There is no rule of thumb on what you should or shouldn’t do. It really depends on the job you’re applying for. For example: If you are applying for a graphic designer role or another artistic role, then the recruiter will definitely be looking for a CV that stands out in a creative way. If it is a sales or service role then some candidates can be a little creative by adding their profile picture to the top of the CV. I personally like this, as long as it is a professional photo. This is a great way to stand out.

Q: Should your CV (and cover letter) show a bit of your personality, or is it safer to save that for the interview?

Fiona: I believe your personality comes through via your cover letter and your CV in subtle ways. When candidates place their photo at the top of their CV, this demonstrates that they are willing to put themselves out there and it shows confidence. The language a person uses also shows their personality. These are subtle ways. If your CV and cover letter is written in a way that articulates why you are the best person for the role then a recruiter will call you. A phone interview and a face-to-face interview is where the recruiter/hiring manager will see your personality.

Q: Embellishing your CV – does everyone really do it? And if so, where does that leave the honest jobseekers?

Fiona: Great question. No I don’t believe that everyone embellishes on their CV. Besides, a great recruiter is able to read between the lines and ask the candidate the right questions. The recruiter can then work out what is fact and what is fiction. A CV is important, but it is only one part of the recruitment process. If a person has written something on their CV then they will need to be able to answer questions during a phone interview or a face-to-face interview to back up their CV — and if they’ve embellished or lied in their CV, they probably won’t be able to answer the recruiter’s questions.

Q: Lastly, does any recruiter/employer really care that your interests include collecting antique teacups and reading crime novels?

Fiona: I personally like it [the special interests section], because you never know what the hiring manager may be looking for. Plus, including your interests does, in a subtle way, demonstrate personality, which helps recruiters and hiring managers determine whether you’d fit with the culture of an organisation. Take these two different examples of special interests: “I enjoy spending weekends with my family, going out for dinner and reading books,” and “I love to party, going to see live bands and watching Formula 1 racing.” There is no right or wrong answer, but you can see you are probably dealing with two completely different personalities, and while I would never discount someone based only on their special interests, it does tell me a little more about the person behind the CV.

Need a resume or want to start a home based business?

The lovely people from Workface have combined their resume writing service with our online Microsoft Word training courses so you can have a professional resume AND the ability to add and edit it as you need. If you are interested in starting your own business as an independent contractor and work your own hours, close to home and doing something you love you might consider one of these business opportunities..

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How Online Marketing Differs from SEO

Knowing how to market your business online involves far more than just SEO.
Knowing how to market your business online involves far more than just SEO.

At EzyLearn we offer a number of internet courses and we’ve recently developed a digital business course designed especially for those people who want to operate an online marketing business. But it’s important to realise that knowing about online marketing is vastly different to possessing a knowledge of SEO (or search engine optimisation) and we say this because many people seem to think these two skills sets are one and the same.

Your Online Marketing Strategies Count!

Online advertising may be more accessible than traditional advertising, especially for small businesses, but that doesn’t mean you should leave your online marketing strategies to just anyone.

Your business’ online marketing strategies should be approached in the same manner as you would any other marketing strategy — or, in fact, any other business strategy. For this reason, a business would employ someone who specialises in online marketing.

Online Marketing is NOT the Same as SEO

But too often, business owners mistake the need for an online marketing assistant with SEO experts when really SEO is just one part of your overall online marketing strategy. The skills sets are also very different. SEO experts are highly skilled in the technical aspects relating to SEO, but usually do not possess any marketing knowledge; knowledge, which is quantifiably different from SEO.

In marketing, you get to understand demographics and how to reach them effectively through different marketing strategies. For instance, it’s widely believed that younger generations are the more active online than the baby boomer generation, but that’s actually not the case.

The baby boomer generation was really the fad generation — they embraced with great zeal, anything that came along, and they were also far more progressive than the generations before them. If you think about much of the social, political, economic and cultural change that has taken place in the last 50 or 60 years, it was the baby boomers who embraced it.

A marketing expert would know this, but would a technology expert? This is why online marketing assistants need to have skills that go beyond the technical know-how, to skills you find in most traditional marketing professionals.

Our digital business course provides our students with all the skills they’ll need to be responsible for:

  • Working with internal and external partners to achieve successful execution of the plan
  • Social networks – updating, question answering, troubleshooting
  • Budget spend monitoring and control, fees, commissions
  • Web analytics monitoring and reporting against key metrics
  • Search engine optimization tasks – improving page content, ensuring site structure is efficient, keyword relevancy, product names and tags etc
  • Email marketing – list maintenance, segmentation, execution, monitoring, reporting.
  • Affiliation partners – administration of contracts, payment chasing, conversion monitoring and corrective actions.
  • Paid Search – budget control, key word success tracking, ROI reporting
  • Data input – dependent on organizations particular needs
  • Keeping up to date with internet and marketing trends and contribute this knowledge as an integral member of the team

You will find this course an essential aid to starting your own business in bookkeeping or any industry and marketing your product or services. Check it out today!

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When the Price is Right, It’s Not Always Cheap

Don't be a scrooge this Christmas - it's often not best to go cheap unless you intend to stay that way.
Don’t be a scrooge this Christmas – it’s often not best to go cheap unless you intend to stay that way.

WITH CHRISTMAS AROUND THE CORNER, good ol’ Scrooge deserves a mention. In the “Selling Your Products or Services” module of our EzyStartUp Course we cover how to determine the correct prices for your business; a decision many new business owners often don’t realise requires quite a bit of research and planning.

Instead, many people fall into the trap of using their prices as a way to market their new business to potential customers, using the “cheap is best” mentality. Bah — wrong! That may be no better than a Scrooge…

Often cheap is not best, and you need to ask yourself whether those cheap prices you’ll be offering are sustainable.

By that we mean, whether you’ll earn enough to draw a wage that’s commensurate with one you could earn as an employee elsewhere. If the answer is ‘no’, then you need to rethink your pricing structure before you start attracting clientele.

What Kinds of Customers Do You Want?

Because that’s the other thing: the prices you set attract a certain kind of customer. Consider the kind of shopper you would typically find in a department store, like David Jones, with the kind of shopper you would find in Target. Both stores sell fairly similar products, but the prices are different — and, often, so is the customer (although with the amount of sales constantly happening, there’s probably a significant overlap these days).

What a David Jones customer may be happy to pay for a new dress, for example, is likely to be different to what a Target shopper would be happy to pay for a similar item. Even if in this instance, the Target shopper learns that the dress from David Jones is superior in quality and worth the higher price tag (and they may well agree with you) it will probably change nothing: they will still shop at Target.

Low Can be a Loss

That’s not to say cheap is bad. But there is sometimes a high-cost associated with cheap. Consider the price wars between Woolies and Coles over the cost of milk, which Coles reduced to $1 a litre first and saw Woolies quickly follow suit. But who’s the real victor when you’re selling milk for a dollar? Not Coles or Woolies, where the profit margins are between two and minus-three percent, and certainly not the farmers.

If setting low prices is your strategy for winning customers, it may pay more to think of another one, as cheap is easily replicated and not every business can sustain it. Start out how you mean to continue — if you don’t always intend to offer bargain basement prices then don’t offer them at all. Or at least, offer them in a way that makes it clear to potential customers that you don’t intend to always charge those prices.

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One thing is certain: there’s a lot to weigh up in setting prices for your new business, which is why we consider the Selling Your Products or Services module of our EzyStartUp Course such an invaluable one. If you’re starting a new business, don’t sell yourself short. Make sure the price for your services is right, rather than just cheap.

 

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Reach Accounting vs MYOB: What’s the Right Accounting Software for You?

which-one
We help you figure out whether Reach is better than MYOB for your small business.

We’re thrilled to announce the addition of our new online training course for cloud-based accounting software — Reach Accounting. It’s a great, low-cost option for small business owners. But there are some businesses that will still be suited to MYOB, so let’s take a closer look at how Reach compares to MYOB to help you select the best accounting software for your business.

Bank Feeds and Payment Gateways

The first thing you’ll probably use in Reach is the invoicing software, which is not entirely different to MYOB — or Zoho or Xero, either. (On that note, we’ve also introduced a new Xero course to our suite of online courses.) In Reach you can enter all of your company details, set up customers, enter your bank account details, create an invoice (or use the pre-defined template), and so on.

Where Reach differs from MYOB, however, is that it doesn’t offer a bank feeds service, which means that you still need to manually record each payment your customer makes. This can be a time-consuming process, particularly if you don’t stay on top of it — which can be embarrassing if you set up the automatic late-payment reminder service, and then forget to record your customers’ payments.

The other points of difference between Reach and MYOB is that Reach does not allow you to set-up payment gateways to connect your PayPal account, nor can you connect your Reach account directly to an online web store; functions that are handy for online businesses.

While those functions aren’t currently available, Reach does have plans to make them available in the future. But if you’re not going to miss those functions, or aren’t likely to use them, anyway, then the Reach Accounting software will work for your business.

What Reach Will Enable You to Do

Reach allows you to create invoices and estimates, manage your payroll, expenses and complete your BAS return, among many of the other traditional accounting functions you find in MYOB.

Students who enrol in our online Reach training course will be able to access a trial version of Reach for 30 days while you complete the course — so enrol today! You can also find out what a small business owner thought of Reach as a solution for them after test-driving it for 30 days.

 

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The Lowdown on Zoho Invoice

If you're mainly just invoicing your clients, Zoho Invoice may be all you need by way of bookkeeping software.
If you’re mainly just invoicing your clients, Zoho Invoice may be all you need by way of bookkeeping software.

In a previous post we discussed Zoho and the range of turnkey solutions they offer small businesses. We specifically mentioned Zoho Books, which is the bookkeeping component of the Zoho Business Apps package and not that dissimilar to MYOB.

We offer training courses in MYOB, because it’s the market leader in accounting software and because it’s the preferred software of choice for most accountants. For start-ups or other small businesses, however, Zoho Books or Invoice might be all you need for your business, which is why we’re going to provide some videos on how to use Zoho.

Just What is Zoho Invoice?

For now, though, we’re going to look at the functions of Zoho Invoice. If you have recently started your own virtual assistant business or another business that really only requires you to invoice your clients, then Zoho Invoice is all you would really need.

The best thing about Zoho Invoice is that if you have 5 or fewer customers and only need access for one user, it’s completely free — forever. After that, the next step up is the standard plan, which allows you to have up to 500 customers and 3 users for $USD15 a month; the professional plan costs $USD30 with unlimited customers and unlimited users.

Even if you use the free plan, you can still access all of Zoho Invoice’s features, including time tracking, recurring invoices, expense, tracking, multi-currency, payment gateways and automated overdue payment reminders; you can even customise your invoices with your company logos and branding.

As your business grows, you can upgrade your plan to the standard or professional versions of Zoho Invoice, or even upgrade to Zoho Books if you’re in need of a more comprehensive piece of accounting software. There’s also an iPhone and Android app for Zoho Invoice, which allows you to create invoices on the go.

While Zoho is an American owned and operated company, you’re still able to customize the settings for an Australian business. This means you’re able to charge in Australian dollars, add GST, and you’re able input information like ABNs.

The downside is that there isn’t a local number for their customer service team, so you have to get in contact via email. That being said, Zoho has an online forum where you can ask and answer questions and they also provide a number of videos to help you with troubleshooting.

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Overall, Zoho Invoice is a good piece of cloud-based invoicing software that is both inexpensive and highly functional. For a virtual assistant or a start-up that only needs to invoice customers, it sure beats the hell out of that tired, old Excel invoice! Stay tuned for more on Zoho and the Zoho Office Suite.

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PAID Learning Versus FREE: Nothing Ventured, Nothing Gained

If something is free it can lose its value, prompting some students to cheat when given free courses.
If something is free it can lose its value, prompting some students to cheat when given free courses.

In a previous blog we talked about cheating and employing a cheater and how it can be easy to cheat in your coursework by plagiarising someone else’s work. We all know that people who cheat are really only doing themselves a disservice because they haven’t learned the coursework. That’s a big reason why we include tests at the end of each module in our MYOB training courses — to test our students’ knowledge of the coursework, like bank reconciliation.

Testing to Help Learn Properly

We don’t believe our students are cheaters, or that a test will stop someone from cheating (people always find ways to subvert the system if they really want to), but we do believe that it encourages people to really learn and understand the coursework in order to complete the test successfully.

These are the kinds of employees that companies and business owners are looking for and we try to ensure we give our students the opportunity to be the best and most successful they can be.

Free Business Courses for Unemployed Job Seekers

This raised another question for us about the kinds of courses available and the kinds of students they attract. You may already be aware that the Australian Government offers unemployed job seekers the opportunity to complete a business course for free.

This is certainly a great opportunity for those job seekers who, through no fault of their own, found themselves without work, and maybe even without the necessary skills to find gainful employment again. So the Australian Government offering courses to help people learn and develop the skills they need to re-enter the workforce is a great thing.

But in life, there are always those people who are willing to subvert the system. If these people didn’t exist, there’d be no war, we’d have no need for a police force, or a government — John Lennon’s Imagine would, effectively, have come true.

Cheating the System

But the truth is, people do try and subvert the system, everyday. Just recently we met a person who had completed a small business course, which was paid for by the government, and they told us how they had devised a plan to cheat in the coursework. Not only that, they also convinced their other classmates to do the same.

So each person copied content off the internet, or another person’s assignment, and submitted it as their own work. This defied the whole point of setting an assignment, which is to get the student to apply the work they’ve learned in class and demonstrate their understanding of it. By cheating, you’ve demonstrated nothing other than your knowledge of the copy and paste function on your computer.

Learning to Interpret Things

You’ve also missed out on a valuable opportunity to take the coursework and apply it to something yourself, and then receive feedback from a teacher. These are generally exercises that you’ll face in the real world as a business owner, and the point of taking a course is to prepare you for those situations and give you the knowledge you need to handle them. A key aspect of learning is to take in the facts your presented with and interpret them yourself.

The Problem with ‘Free’

Perhaps the reason those students who cheated were willing to do so was because they hadn’t paid for the course out of their own pocket. It was free, so what was the harm?

Steven Levitt and Stephen J Dubner are the authors of the hugely successful book Freakanomics. In the book they explore the hidden side of everything, which they say all comes back to economics because humans respond to incentives — and we’re presented with different incentives virtually everywhere we look.

For instance, there are numerous ways you are incentivised to be a good driver: you don’t get speeding tickets, you won’t lose points off your license, and your insurance company will give you a no-claim bonus. And those incentives each come with their own economic reward.

A person who cheats in a course they didn’t pay for doesn’t really stand to lose anything in economic terms — it didn’t cost them anything to attend the course in the first place, so if they don’t learn anything, they’re no better or worse off.

The Positives of Paying

For a person who paid to attend a course, however, they do have something to lose if they don’t learn anything — the money they paid for the course — and this is their incentive to work hard and make the most of the course; to get more bang for buck.

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That’s why we offer lifetime access in our MYOB training courses. We know you want to make the most of the coursework, to ensure you’re getting the most value for your money and that you’re going to work harder, as a result. For that reason, alone, that’s what makes you more likely to succeed than those people who had a free ride — because you’ve got something to lose.

We all like something for nothing, but sometimes it comes at a cost. In this instance, there is a lot of truth to the expression, nothing ventured, nothing gained. If you don’t put up the money in the first place, you’ve got no incentive to gain anything as a result.

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BAS News Flash: BAS Agents Can Now Lodge TPARs

If you're a registered BAS agent you just became a whole lot more valuable to your clients!
If you’re a registered BAS agent you just became a whole lot more valuable to your clients!

BAS agents can further specialise in the construction industry

WE LIKE TO KEEP our online cloud accounting course graduates up to date with changes to the bookkeeping industry and today is no exception!

If you’re a registered BAS agent working in the building and construction industry, then we’ve got some major news for you: the Tax Practitioners Board (TPB) announced in July that BAS agents can now lodge Taxable Payments Annual Reports (TPAR).

Making more money as a bookkeeper

In an earlier blog, we talked about how you can improve the rate you earn by specialising.  Carving out a niche for yourself — for instance, honing your skills in a particular sector, like the building industry, with all its complexities — will also see you able to earn top dollar (this is exactly what the professionals at Buildon Bookkeeping do).

Taxable Payments Annual Reports (TPAR’s)

Before you can register with the TPB as a Tax/BAS agent, you’ll first need to work under the supervision of another Tax/BAS agent. If you are planning to work in the building and construction industry, you might consider working under the supervision of a Tax/BAS agent providing bookkeeping services within the industry already — so you can get a handle on lodging TPARs.

TPARs are an annual report outlining every payment made to suppliers and contractors for that financial year. Every entity or business within the building and construction industry must now prepare one.

When TPARs first came into effect in July last year, only tax agents were able to prepare the report, but on 15 July 2013, the TPB announced that BAS agents could now provide this service, which must be lodged by the 21July every year.

But wait, there’s more! The TPB has also amended the Tax Agents Services Act (2009) to allow BAS agents to provide the following services:

  • Superannuation Guarantee Contribution and Superannuation Guarantee Charge work
  • Superannuation Contribution payment and reporting services

As the Institute of Certified Bookkeepers understands it, BAS agents will not have to become registered with the TPB to provide these services, even though they were typically services carried out by a Tax agent.

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If you’re a registered BAS agent, you just become a whole lot more valuable to your clients, particularly if you work within the building and construction industry.

If you’re still unsure about the services you can now provide your clients, see the Institute of Certified Bookkeepers website, and for more information on lodging TPARs, click here.

 

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LinkedIn Profiles: What Not To Do

620_300_cropIf you are like me, or pretty much any other living, breathing person on the planet with access to the Internet, then you’ve probably Googled someone in the last 24 hours.

Actually, I Googled someone while writing this post; had a gander at their LinkedIn profile and then went about the rest of my business.

I’ve mentioned previously how a LinkedIn profile works in shaping a person’s opinion of you, but how do you ensure it’s shaping a person’s opinion of you in the right way?

Getting Mileage Out of Your LinkedIn Profile

If you’re a jobseeker and you need to overhaul your LinkedIn profile, then some things to avoid:

Lying: Lie on your resume à la ex-Yahoo CEO, Scott Thomson, and you’re running the gamut of being found out at some point; lie on your LinkedIn profile and you will definitely get found out (either by a colleague or former employer), but lie on your CV and not your LinkedIn profile: now you’re not only a liar, you’re also a stupid one!

It’s simple: don’t lie. Ever.

Too many recommendations: if a prospective employer is scoping you out — perhaps to verify some of the claims in your CV or interview — and you don’t have any recommendations it’s likely they’ll consider you a dud networker, or worse: a dud employee.

To remedy this, send out a few recommendation requests. But don’t overdo it (when you’re job hunting, for example) — a slew of recommendations all at once makes it obvious you’re job hunting, which your current employer may not think too highly of.

Your job description is vague: maybe you think it’s mysterious, but vague or ambiguous statements in your job description is just plain elusive, and it makes you seem as though you’ve something to hide. Like maybe you’re not as fabulous as you let on you are.

The statement “assisted with the grand opening of a new store” could mean anything. For all we know, you could have put out the plastic cups people were drinking their complementary bubbles from. Instead, write what you actually did. No matter how small the task was.

No photo: this isn’t a beauty contest, nor is it the correct medium to post a picture of yourself drinking from a seven-foot beer bong. But the option to upload a picture is there for a reason.

A picture tells a thousand words and like it or not, visuals are important. If they weren’t, we’d never have to go for an actual job interview.

Ambiguous keywords: choose your keywords wisely; avoid overused buzzwords like “proven track record” or “team-player”. They may sound impressive (to you) but they really aren’t.

Instead of saying you have a proven track record in sales, show people what that proven track record was — if you pitched and won a multi-million dollar account for your company, say that. This turns an empty statement into a quantifiable accomplishment.

We work with professional partners that help combine our online training courses with services that help you to improve your chances of employability, or hone their talents and skills for running a small business. If you’re new to LinkedIn, we’ve discussed in a previous post how you can use your LinkedIn profile as your resume to find work. If you are looking for opportunities to become an independent contractor and operate your own business from home see the business opportunities at Workface.

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The 7 Website Must Have’s

Website building should include 7 key elements
Website building should include 7 key elements

We made the decision to use WordPress for our website because it’s easy to use, inexpensive yet looks professional. It’s great for blogging and bringing visitors to your website and is also really flexible — with an abundance of features, layout options and plug-ins.

Yet, when it comes to websites, there are still thousands — yes, thousands — of business owners who don’t have one. These are people who still believe in phone books.

Phone Book Uses

Phone books are pretty handy things. They’re handy for fashioning into a makeshift monitor stand to prop up your laptop. They’re handy for wrapping glassware and crockery when you’re moving house. They’re pretty darn handy for killing really big spiders. And if you’ve got a stack of them collecting dust in your garage since, say, 1982, then why not build a fort? Surely that’s pretty handy for someone, somewhere — the kids, maybe?

Phone books are not particularly handy, however, for finding a telephone number or business listing in 2013. Why flick through some-seemingly million pages searching for something you could easily find with a click of your keyboard, a glide over your tablet device, or a quick chat with Siri?

Get a Website

If you’re a business owner and you don’t have a website, our strong advice is: get one! Today, when people are searching for a business, product or service they invariably Google it, so for anyone in business, a website is an essential online marketing tool.

Again, we highly recommend WordPress. Business owners can manage their own content, which gives you enormous flexibility and it comes with a host of attractive themes and options. We offer an online WordPress training course, designed to help you understand things like SEO, working with plugins (including mobile sites and RSS feeds) and much more.

The 7 Website Must Have’s

If you’re a business owner and you already have a website but it looks like a 90’s relic with loads of Clipart, an endless-scroll of 10-point, Times New Roman copy, punctuated periodically by headings that are underlined, in bold and capped off with 73 exclamation points, then it’s time for a makeover.

There are 7 things you must do when building or renovating your website:

1. Establish Goals: Like anything in business, you need to establish some goals for your website. Things like: Why will people visit my website? What information do I want to provide? What do I want people to do next? You need to answer these questions before you begin.

2. Don’t Forget to be Mobile: The Internet is literally in the palm of your hands; so don’t forget to consider a mobile strategy during the planning stage. You’ll need to consider the main reason people will be visiting your site — for information about your products and services, to purchase your products and services, or something else — and build that into your mobile site, make it the most prominent feature.

3. First Impressions: Your website is your brand, your personality, and your reputation all rolled into one. If your website resembles the shambolic mess we described above, that’s how people are likely to view you and your business: as a shambolic mess. Photos from online photo libraries, like iStockPhoto will give your website a professional finish, but don’t forget to add a bit of you into your website. Too many stock-standard images and you run the risk of seeming generic, uninspired, bland. And bland is boring.

4. Keep it Simple: Don’t overwhelm your visitors with too many links, too many choices. This isn’t a Pick Your Own Adventure novel, it’s a website. Ensure your menu and links are intuitive and consistent. If you want to point people to the “contact us” page in your copy, use the same language that’s in your navigation menu — this will eliminate confusion.

5. Use a ‘Call-to-Action’: Your visitors are here for a reason; capitalise on that. Make sure it’s easy for them to find what they’re looking for — display contact details, proceed to checkout links, or your mailing list prominently — and encourage them to take the next step.

6. Less is More: The endless scroll of copy has got to go. It doesn’t matter how multifaceted or interesting your business is, people won’t read it. They don’t care. If you can’t whittle your business and services down to two or three (short) sentences, get someone else to — we recommend you use a professional copywriter.  

7. The Need for Speed: Load times are critical. If people can’t open your page within ten seconds — that includes mobile devices — they’ll try a website where they can. If you’re taking your own photos to include on your website, remember that huge files require huge download times. Make sure to reduce the image sizes to a few kilobytes rather than a few megabytes.

You can master the skills to build a fabulous website a lot sooner than you think! Check out the details of our WordPress Course Outline

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Does Online Study Translate into Better Employment Prospects?

Are you more likely to get that job if you study online?
Are you more likely to get that job if you study online?

In a recent post I discussed the differences between studying at TAFE, university or a private institution, the various methods of delivery and why you might choose one over the other. But does one particular method of delivery translate into better employment prospects?

Online Study: For Self Starters?

Online study (or correspondence or distance learning, as it was once known) has long divided people into two camps: those who see online or distance students as being self-motivated and dedicated, and those traditionalists or purists who see face-to-face learning as being, in some way, superior.

Truthfully, both sides are probably right. Face-to-face learning does force interaction between students — a precursor to real-life interaction and networking in business.

Business Means Dealing with People

We have often said that one of the fundamental requirements when starting a business is being able to plan. Another, however, is being able to interact and communicate with people from many walks-of-life. And from time-to-time, this means respecting the ideas and opinions of your colleagues whether you agree or not.

Managing or running a business often has less to do with balance sheets and more to do with managing people, or rather, managing different personalities. To a large extent, these are skills you learn in the playground; the university campus.

But they’re also frequently skills a person either inherently has or hasn’t. University doesn’t teach these skills as much as it brings them out in people already possessing them.

Take Mark Zuckerberg — an ambitious Internet visionary — but someone ill-equipped to deal with people and personalities (it’s Sheryl Sandberg who does that), even though he studied face-to-face at university, where Facebook was born. It’s true that face-to-face learning can sometimes conceal a great deal of unmotivated people — people that require constant direction, attention and supervision.

Online Study: If YOU Like Being in Charge

Online study doesn’t allow you to be unmotivated and in constant need of direction; it’s wholly autonomous and requires students to have a great deal of self-motivation, drive and ambition. These are traits that, for a person completing a course in bookkeeping with the intention to work as a sole-trader, will go a long way in determining your success a business owner.

Online students also show a great deal of technological savvy — the ability to work with new systems without a person at the ready to prompt you or answer your questions is an invaluable trait for business owners that often only have themselves to rely on for guidance.

In many ways, online students are problem-solvers; where it’s human nature to put our hand up for help, online students are forced to really look at the problem-at-hand logically, and thoroughly exhaust their options before sending off an email or picking up the phone.

But like universities don’t teach social interaction — they merely foster it — online study doesn’t teach autonomy. I would say that online students are attracted to online study because they already possess those traits likely to make them successful in business.

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When you enrol in one of our MYOB training courses, you should be happy to know that you’re among a group of self-motivated, ambitious individuals with the drive and determination to succeed.

Together with EzyLearn, you’re on track to become the next small-business entrepreneur.

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Prepaid Legal Services: The Long and the Short of It

ID-100129847Many of the bookkeeping business owners who have completed our online MYOB training course may or may not be familiar with the Privacy Act reforms due to be enforced next year. Many businesses that collect their customers’ personal information will need to review their privacy policies and practices to ensure they’re not in breach of the Act.

But reading through and interpreting statutes can be tricky; ensuring you’re in compliance with them, even more so.

For large organisations, this is usually the responsibility of their in-house legal team or the firm they have on retainer; for small organisations, there often isn’t an in-house legal team never mind a firm on retainer.

Gaining traction in the Australian marketplace, however, is the trend of prepaying for your legal service—a trend, mind you, that’s been in existence in the US for over forty years.

Perth-based Prepaid Legal, which has been operating in Australia since 1998, provides prepaid legal services to individuals and an array of different business types, while relative newcomer, LawPath, is only available to businesses.

Prepaid legal services are a lot like private health insurance; you select, from a range of plans, one that suits you; pay a monthly premium (on average between $24 and $36 per month); and, according to the terms set out in the legal plan, you have access to one of the service’s “preferred lawyers”.

Prepaid legal services give small businesses and individuals who otherwise wouldn’t be able to afford it, access to legal advice for the cost of the low monthly premium.

But a prepaid legal plan doesn’t guarantee access to the same lawyer, or in some cases, even the same law firm. Instead, you’re assigned a lawyer based on their availability and the requirements of your matter.

For some businesses whose legal requirements only involve quick consultations or reviewing and preparing simple legal documents, a prepaid legal service like this could work.

Of course prepaid legal services are really only useful if you use them. As a business owner you should consider how often you would enlist the service of a lawyer throughout the course of your business day-to-day and look at what value a prepaid legal service would bring to your business.

If you are used to receiving information about our MYOB Courses you might also know that we have introduced a Small Business Course to our online training courses and in it we have a section about the legal structures a business can take.