Posted on November 27, 2015November 27, 2015 by Steve Slisar — 1 Comment

What to do at a networking event

Networking Event Tasks: Step 1 – Let people like you

networking2 — Once you start networking it becomes easier and more natural.

Whether you’re starting a new business or hoping to expand your existing one, networking can be your life support. Successful networking helps you to find and connect with like-minded individuals, with whom you can share your experiences as a new (or established) business owner, and gain valuable insights on the ways you can grow and develop your own business.

I’ve written about networking before, because I think it’s something every business owner should engage in regularly to complement their current marketing strategies. Networking with other business owners not only gives you access to a great brains trust to provide you with tips and advice, but it’s also a great opportunity to use referral marketing to grow your business.

What is networking exactly?

Many people think networking events and groups are places people go to sell their products or services to other attendees, but that’s not actually what a networking group or event are about at all.

[quote]The true definition of networking is ‘the process of interacting with others to exchange information and develop professional or social contacts’.[/quote]

That being said, as a business owner, you should always look for new or potential business opportunities in everything you do. This is how you can help to grow and expand your business. But, where discussing your business might not always be appropriate in typical social settings, at a networking group it’s more than welcome; it’s encouraged.

Networking is a balancing act of meeting people and being social, while also looking for opportunities that will help take your business to the next level. To achieve this balance and make meaningful connections with other business owners that will prove beneficial to your business requires planning beforehand.

How can networking help your business?

If you run a home-based business, it’s not uncommon to find that you can go entire days and weeks without interacting with another person on a professional level. This lack of interaction is not only isolating, but it can prove detrimental to your productivity and the continued growth of your business.

Your business needs new, fresh ideas and perspectives to thrive, and networking groups and events can help to connect you with people who can provide you with those ideas. They also give you the opportunity to do the same for other business owners, which is what makes the arrangement so mutually beneficial.

Take the following real-life example, for instance:

A home-based bookkeeper was looking for advice about her website and how she could increase her search engine rankings and traffic to her website. She’d previously enlisted the help of SEO experts and web developers and funnelled a lot of money into her website, but she felt it still wasn’t performing well – it wasn’t mobile, for instance, and she felt the copy could read better. The bookkeeper decided to go to a networking group of small business owners who were meeting to discuss online marketing, in the hope that someone might have some advice for her or could refer someone who could help. There she met another small business owner, who operated a content marketing agency and who advised her on how to increase her web presence by blogging, creating shareable content, and optimising her Google My Business page; the agency also had an in-house web designer and developer. The bookkeeper was so impressed with the content marketing advice she received, particularly the tips on Google My Business, that she hired the content marketing agency to manage all of her content marketing, including updating her website so it was mobile; they, in turn, referred a number of fairly big clients to the bookkeeper.

Five ways to succeed at networking

The key takeaway from the above example was that the bookkeeper went to a particular networking group with a goal in mind: to solve her online marketing issues. She was seeking qualified advice from other business owners who could empathise with her situation and perhaps recommend a course of action or someone qualified to help. She received both. At the networking group, she met a person who was willing to give her advice that she could implement at herself. Because she’d received useful advice before that worked, she felt safe in her decision to trust the agency to manage all of her content marketing.

So what are the five main things you can do to ensure the next networking group or event you attend is successful? Well, it starts with goal setting.

Network with a purpose:

Like our bookkeeper in the example above, you need to determine what your needs are and why you’re going to a networking group or event, in the first place. If it’s to find advice on how to improve your web presence, select networking groups with a focus on operating a business in the online world; if it’s merely to share the experience of operating a small business with other business owners in your local community, choose one in your area with that focus.

Research:

Now that you’ve established your networking goals, it’s time to find the networking group or event that will deliver them. Check out the attendees and members of some networking events or groups to see which ones are most suited to your business and your networking goals. Once you’ve identified some people you think are worth pursuing at a glance, research them online. Check our their LinkedIn profile, website and other social media. This’ll not only help you to further refine your list of people to connect with at each networking group, but it’ll also help you to find some common interests to discuss with them when you do meet.

Brainstorm some questions:

Before you attend any networking event, think of some questions that you’d like to ask the group or any individual member. It may seem like a waste of time, but it will help to ensure that, even if the other attendees are unprepared, at least you’re going to come away one step closer to reach the goals you set out for your business in the first place. Having targeted questions also helps to show the other attendees that you’re interested and engaged, rather than just there to kill time.

Establish your presence:

Show the group that you’re somebody worth knowing and that your contribution to the group is as valuable as everyone else’s. It’s worthwhile remembering that some groups only allow one member from one profession only, to ensure there’s meaningful business opportunities for everyone attending, so you need to show that you’re worthwhile keeping around on a regular basis. Listen, be attentive, show you’re there to help other’s problem-solve just as you are there to problem-solve for yourself. Always be willing to share and contribute ideas, but know when to back off so as not to be the guy who hogs the conversation and makes the group all about him.

Establish connections and follow-up:

Don’t just hand out and collect business cards willy-nilly. Your goal should be to establish a real connection with people that you’d like to add to your professional network of contacts and, in turn, be that person to them too. Exchange business cards, email addresses or other contact information and try to make a plan to meet-up outside of the networking group. After each event or meet-up, follow-up with each person you’ve exchanged details with. It’s probably taking to too far to call, unless you’ve made an arrangement to meet already, but otherwise sending an email or connecting on social media like LinkedIn is a good place to start.

Follow these five steps each time you attend a networking group or event, and you’re unlikely to go wrong. If you’d like to read more about networking and how you can make it work for your business, continue reading our blog. Otherwise, it’s time to get out there!

Posted on November 24, 2015September 27, 2017 by Angela — 1 Comment

What do bookkeepers do during the first consultation?

Interviewing a potential bookkeeper

become an independent contract and start a bookkeeping business IF YOU’RE LOOKING TO start your own bookkeeping business, or looking to hire a bookkeeper to help you with your bookkeeping, you might be wondering, how does a bookkeeper assess a business’s bookkeeping needs?

As it’s a legal requirement for every business to file a tax return and, sometimes, a quarterly business activity statement (BAS), it’s necessary, then, to keep accurate records of the business’s income and expenditure.

The process of keeping this up-to-date and, if the person is also registered to do so, complete any activity statements, is the role of a bookkeeper.

A bookkeeper, unless they’re just providing a business with general data entry services – reconciling accounts, paying invoices, chasing late payers – should be registered with the Tax Practitioners Board (TPB) as either a tax agent, BAS agent or both. If they’re not, and they don’t hold a bookkeeping or accounting certification, either, then they’re only qualified to charge for the general data entry services.

But, assuming they are TPB registered and qualified to prepare and lodge tax returns and activity statements, then there are a number of things you can typically expect of a bookkeeper during the first consultation with a prospective client.

Free consultation with bookkeeper: what to expect

1. Accounting data file health check

If a business already has an accounting package, a bookkeeper will perform what’s called a ‘health check’. This is a basic check to ensure the accounts have been set up properly in MYOB, Xero, Quickbooks or whatever accounting software the business happens to use – though it’s generally only these well-known packages that a bookkeeper will work with. If a business is using a lesser-known package, like Zoho books, for instance, they may not be able to work with it.

2. Recommend an accounting package

If a business doesn’t already have any accounting software – or maybe they do, but it’s not a package the bookkeeper is familiar with – they may recommend certain software for the business to use, typically MYOB, Xero or Quickbooks.

Generally, the bookkeeper will recommend that someone in the business is trained in whatever software they recommend, as there are some functions — invoicing for example, and even sometimes bank reconciliations — that the business will still need to take care of themselves to reduce their costs, unless the business wants to pay the bookkeeper to do this. Some bookkeepers provide this training so there’s a uniform approach to managing a business’s books.

3. Review of current systems/procedures

The bookkeeper may make recommendations to your general account keeping procedures or systems to improve or streamline them. This could involve, for instance, a recommendation to open a business bank account or using a certain credit card for payments; invoicing clients on a particular day of the week or as jobs are completed to improve cash flow, et cetera.

4. Draft a tentative action plan

In that plan, the bookkeeper will include a confidentiality agreement or letter of engagement which both parties need to sign; they’ll also make recommendations as to how the business should provide information, such as source documents which will differ based on the working arrangement. For instance, virtual bookkeepers may suggest uploading documents to Dropbox, while a local bookkeeper may go to the business’s premises or request the business to come to theirs.

The bookkeeper will also make suggestions as to how regularly their services would be required — once a week, month, and so on.

5. Answer any questions or queries

If the bookkeeper is registered tax agent, they should be able to tell you what sorts of expenses count as a tax deduction. Many people mistakenly believe that only an accountant can provide this sort of advice, but that isn’t true.

An accountant can only lodge and give tax advice if they’re a registered tax agent, and the same goes for a bookkeeper. Thus, should be well versed in Australian tax law.

Why a free initial bookkeeping consultation?

Typically this initial consultation is free and should take an hour or less and it also gives the bookkeeper an opportunity to see if you are the right fit for the client base they would like. Generally the initial consultation occurs in person, even if the bookkeeper will work from home or remotely once their services have been engaged.

In the case of virtual bookkeepers working in a different city or state to their clients, it’s now possible to carry out the initial consultation using Skype, Google Hangouts or any other video conferencing apps – or even just over the telephone.

If the bookkeeper finds that your circumstances are not ideal for their skills or time capacity they should have a network of other bookkeepers/accountants who they can refer to you.

Start a bookkeeping business today

If you’d like to start a bookkeeping business, EzyLearn has recently partnered with National Bookkeeping, which is looking for licensees.

As a licensee with National Bookkeeping, you’ll have access to EzyLearn training courses (which also means the license fee is one hundred percent tax deductible. Visit the National Bookkeeping website today and register your interest online.

Posted on November 20, 2015 by Steve Slisar

Intermediate skills in Microsoft Word can help you create great sales letters

Microsoft Word Training Course is Being Nurtured With New Content

I recently wrote about the content in our Microsoft Word Training Courses and because its a couple years old we’ve been offering the Microsoft Word Courses as a FREE BONUS to anyone who enrolled in our Excel or MYOB courses (with certificate options). If you’re a regular reader (subscribe here) or an EzyLearn student you’d also know that we offer either 12 month or lifetime access to courses and that includes access to brand new content.

[highlight]We’re in the process of create brand new content for Microsoft Word, including training on the creation of great sales letters, resumes and tender proposals.[/highlight]

I’m happy to share with you that we’ve been working on our Word course feverishly for the last 3 months (and there is still a couple months of work to go) to make sure that we have training on the most recent version – Microsoft Word 365 (the clould-based Microsoft Word program that you can purchase on an annual subscription that costs less than the previous versions). The new Word course content is now also aimed at helping you create documents to make sales (for businesses) or find work (for job seekers).

If you’ve always wanted to improve your skills using this popular program and write documents faster, make them look more professional or take advantage of tools like Mail Merge then you’ll get some great value out of this course. We’ll be going through some exercises to help you create

A great sales letter to highlight the call-to-action for your direct marketing campaigns as well as
A resume for the job you’re looking for (and a focussed cover letter).
Proposals and tender documents to win new business for your company

Sales Letters, Resume’s, Cover Letters and Proposals

[highlight]Can you see what they all have in common? They are all marketing focussed.[/highlight]

Each of these documents are used by people EVERY day to show how professional, smart, committed and capable they are. Most companies need to write sales letters and proposals to try to win new business and maintain or increase their annual revenue. Job seekers create resumes and cover letters to convince employers that they are the best person to choose for a job vacancy.

In creating this updated Microsoft Word Course content we’ll also be working on some real life examples of creating marketing materials as part of the Small Business Marketing Courses AND our Career Academy that aims to prepare students to confidently search and apply for job vacancies.

Sales Letters for Bookkeepers and Website Designers

Bookkeepers and website designers need new clients all the time, sometimes because they just don’t have enough work but sometimes because the nature of their work is project driven so it’s [highlight]important to always be spending some time in the sales department[/highlight] (even if you are a one person band). Some people do this with content marketing, or Pay-per-click advertising on Google or Facebook, while others actively seek to meet new people and give them a reason to engage their services.

[dropcap]W[/dropcap]e’ll be working on sales letters as part of a direct marketing effort to reach potential clients and give them a [highlight]reason to act on the sales letter using a special offer and a call to action[/highlight].

You can create sales letters for your marketing campaigns using beginners skills in Microsoft Word, but when you develop the Intermediate or advanced skills you’ll find a dramatic difference in the quality of your documents.

Special Prices & BONUS Courses are for a LIMITED TIME ONLY

Are you planning on doing a Microsoft Word Course in the new year? Why not enrol now and save at least $50?

After we’ve completed all the new course content and support exercise files we’ll be bringing the Microsoft Word Course prices inline with our other course prices, so when you enrol now you can get the Word course free if you enrol into Excel or MYOB (Certification option) or you can enrol directly into Microsoft Word and get the current discounted price. Enrol now and you’ll get the benefit of the new Word course material when it’s published but you’ll get it at today’s price.

Posted on October 28, 2015October 27, 2015 by Angela

The NBN Means Do-or-Die for Remote Workers

The NBN isn’t smoke and mirrors for home workers

In September, the Australian Government launched a 780-tonne rocket, called the Sky Muster, into space. The Sky Muster was not intended to determine whether there was life on Mars nor any alternative solar systems; it’s purpose was to beam wireless broadband back to 200,000 homes and businesses in some of Australia’s most remote outposts. It was the next phase of the National Broadband Network’s rollout strategy to have more Australian premises connected to its fibre optic network.

We’ve been keeping a close eye on the NBN rollout because, when it’s finally complete, it will mean that almost every household and business in Australia will have access to high-speed internet, providing greater opportunities for regional businesses to work with metropolitan and international-based ones, for kids to have access to high-quality education, and to give a greater number of people in regional Australia the opportunity to work from home.

Although the NBN has been through many incarnations – first under the former Labor Government as fibre-to-the-premises (FTTP), then under the Abbott Liberal Government the priority was fibre-to-the-node (FTTN), and now under the Turnbull-led Liberal Government as a mixture of FTTN and FTTP, where the the latter is available – the NBN is still a hugely important investment in Australia’s future.

The high cost of living makes NBN a necessity

The high cost of living, particularly the cost of housing in places like Sydney and Melbourne, has seen many Aussies, including singles and younger couples, moving to regional parts of Australia, where housing is more affordable; a practice that wouldn’t have been possible a decade ago, or even as recently as five years ago.

That’s because jobs, excluding those in the retail and hospitality sector, are limited in regional Australia. Moving out of the city for a sea or tree change was something retirees could afford to do, but not younger working people because the jobs simply weren’t there. But technology, coupled with cloud computing and, of course, high speed internet, has changed that.

Now, more people can continue to work for their employer in Sydney, even though they live, say, on the Central Coast, by teleworking at one of the NSW Smart Work Hubs in Gosford or Wyong (more people, still, can live in Newcastle and only commute as far as Gosford or Wyong to telework at a Smart Work Hub for their Sydney-based employer). But what’s becoming far more commonplace is the number of people starting their own businesses, which they operate from their homes in regional Australia.

These are the next communities to receive the NBN

If you live in regional Australia, then you’re probably very familiar with the challenges people have accessing broadband internet. In most regional communities, demand for broadband internet outweighs the supply ports, so you have to wait until someone else disconnects their broadband service – which, today, means they’ve either moved out of the area or…. died – before you can connect your service (or progress in the queue). And believe it or not, that’s not even the worst of it.

Other areas throughout Australia don’t have the infrastructure available to even connect to the exchange, never mind the port. That’s because Telstra’s ageing copper wire network is in desperate need of an upgrade, but the company had been so slow to prioritise any upgrades that it threatened to derail the Government’s NBN initiative. In December last year, the government-owned NBN Co signed an $11 billion buyback deal with Telstra, so that the copper wire network can be gradually replaced with FTTP but that could still take many years.

The good news is that there are currently more than 870,000 Australians who can already access the NBN, while an additional 550,000 premises, throughout Australia, have been added to the rollout plan, with construction to commence by September 2016. These additional communities include:

Queensland	New South Wales
Greater Brisbane (21,300 premises) North Queensland (24,400 premises) Sunshine Coast (36,200 premises) Southern Queensland (8,100 premises) Gold Coast (19,500 premises) Far-North Queensland (780 premises) Wide Bay Burnett (1040 premises)	Greater Sydney (26,600 premises) Central Coast (6,400 premises) Central West (16,900 premises) Hunter (25,000 premises) Murray (9,700 premises) North Coast (26,100 premises) North West-North West Slopes (2,400 premises) Riverina (35,100 premises) Snowy Mountains (5,200 premises) Southern Tablelands (800 premises) Southern Highlands (1,600 premises)
Victoria	South Australia
Metro Melbourne (56,200 premises) Barwon (5,300 premises) Gippsland (23, 400 premises) Loddon Mallee (46,900 premises) North East (15,370 premises)	Adelaide Hills (900 premises) Greater Adelaide (19,00 premises) Eyre Peninsula (10,400 premises) Far North (2,800 premises) Limestone Coast (23,300 premises) Yorke and Mid North Coast (9,900 premises)
Western Australia
Greater Perth (56,100 premises) Goldfields-Esperance (6,000 premises) Great Southern (3,700 premises) Kimberly (6,400 premises) South West (2,000 premises) Wheatbelt (3,700 premises) Mid-West (500 premises) South West (670 premises)

Is the NBN coming to you?

If you’re already able to access the NBN or are shortly going to be able to, don’t just sign up to Netflix! Make the most of the NBN by starting your own home-based business and provide valuable services to businesses located all over Australia. Whether you’re a writer, a web developer, bookkeeper, or administrative assistant (better known online as ‘virtual assistants’), there’s a huge marketplace for your skills all over Australia and throughout the world.

Content marketing, for example, has become a hugely popular marketing activity for many businesses, now that other traditional marketing opportunities have started to dry up. A key component of content marketing is written content – blog posts, ebooks, e-newsletters, web copy. If you’re a writer, with a flare for business writing, you can start your own home-based content marketing or freelance writing business from your home in regional Australia, and all you need is a computer and access to the internet!

EzyLearn can help you to start your own business today

EzyLearn has being using content marketing almost exclusively ever since we transitioned from a bricks-and-mortar business to an online one in 2008. In that time, we’ve seen a plethora of other businesses begin to utilise content marketing too, so we decided to create a content marketing training course, born of our 7-plus years content marketing experience.

If you’d like to learn more about creating marketing content for businesses, you can register your interest in our content marketing course or enrol in our blogging for business training course. If you’re looking for work now, and you have experience as a virtual assistant, a bookkeeper, content marketing, health and safety, or in IT, EzyLearn has partnered with WorkFace to help you start your own home-based business. Visit the WorkFace website for information on the opportunities currently available.

Posted on October 27, 2015March 25, 2020 by Steve Slisar

More People Are Working From Home Than Ever Before

Local Government Councils Encourage Home Businesses and Working from Home

IF YOU’RE THINKING about whether to start your own home-based business, consider this fact I stumbled across recently: More than a third of all Australian micro businesses – that is, a business with four or fewer employees – use the Internet to allow their staff to work from home, according to the Australian Bureau of Statistics.

[quote]That’s an 8% increase in 2 years[/quote]

Continue reading More People Are Working From Home Than Ever Before

Posted on October 5, 2015May 12, 2023 by Steve Slisar — 2 Comments

What Type of Education Does The TPB Accept For Its New CPE Requirement

Type of Education for CPE Requirements of the TPB

Earlier this year, the TPB changed the requirements of the tax and BAS agent registration renewal process, now making it essential for all BAS and tax agents to participate in some form of education under its new continuing professional education (CPE) requirement.

According to the TPB, tax agents must participate in a minimum of 90 hours of CPE over the standard three year registration period, while BAS agents must participate in a minimum of 45 hours over the standard three year registration period. The Institute of Certified Bookkeepers have enabled completion of our Microsoft Excel Training Courses be accepted for CPD points.

Types of study approved by the TPB

As you’ve probably guessed, for your study to be recognised by the TPB and go towards your CPE registration requirement, the study has to relate to your area of work as a BAS or tax agent. While a short course on DIY home maintenance wouldn’t be covered, a seminar conducted by a qualified accountant who specialises in the building industry would be recognised by the TPB, even if it’s being led by a colleague at the firm where the BAS agent works.

The TPB has specified a number of activities that they consider relevant to tax advice, BAS and tax agent service you may provide:

Seminars, workshops, webinars, courses and lectures
structured conferences and discussion groups (including by phone or video conference)
tertiary courses provided by universities, registered training organisations (RTOs), other registered higher education institutions or other approved course providers
other education activities, provided by an appropriate organisation
research, writing and presentation by a registered tax (financial) adviser, tax or BAS agent of technical publications or structured training
peer review of research and writing submitted for publication or presentation in structured training
computer/internet-assisted courses, audiotape or videotape packages
attendance at structured in-house training on tax related subjects by persons or organisations with suitable qualifications and/or practical experience in the subject area covered
attendance at appropriate Australian Taxation Office (ATO) seminars and presentations
relevant CPE activities provided to members and non-members by a recognised professional association
a unit of study or other CPE activity on the Tax Agent Services Act 2009 (TASA) including the Code of Professional Conduct (Code).

If you’re a member of a recognised professional association

The second-to-last activity included in that list, you may have noticed, accepts any relevant activity provided by a recognised professional organisation. There are quite a few professional organisations recognised by the TPB, as you can see on their website, but the one probably most relevant to bookkeepers is the Institute of Certified Bookkeepers (ICB), with which EzyLearn is also a training partner.

The ICB is an association established to support bookkeepers and BAS agents by regularly holding seminars and training workshops, giving members access to marketing materials – such as customisable e-newsletter templates and unique email addresses – listings on the ICB directory and IT support, among many other things. Because they’re also accredited with the TPB and recognised by the ATO, they also possess a fair bit of influence with both organisations, making the lives of its members much easier.

In this case, being a member of the ICB, gives you access to a number of TPB-certified continuing professional education courses, seminars, lectures and workshops that can be counted as part of your CPE quota; members can also access a CPE register within the ICB dashboard to record their CPE activities.

Courses you can study as an ICB member

As a member of the ICB, you’re able to take any of the courses that they consider relevant to your profession as a bookkeeper and BAS agent, and which they consider to be continuing your professional education. This would include any of our MYOB or Xero training courses, but would also include our Excel and Word training courses as they’re both used to assist you in doing your job as a bookkeeper and BAS agent.

If you’re a BAS agent and your registration with the TPB will come due on or after July 1, 2016, you will be required to have participated in CPE to be eligible for renewal.

Joining the ICB and taking advantage of the many free and discounted seminars, workshops and courses, like one of our online training courses in MYOB, Xero, MS Excel or Word, is a good way to ensure you remain compliant with the TPB’s tax and BAS agent registration terms.

To find out more about joining the ICB, visit their website. Alternatively, if you’d like to learn more about starting your own bookkeeping business or working as a home-based bookkeeper, subscribe to our blog for all the latest news and updates delivered straight to your inbox.

Posted on September 14, 2015July 26, 2021 by Steve Slisar — 3 Comments

Tis the Season to Switch to Xero

MYOB – Bain Capital Cashing In While They Can

Switch to Quickbooks or Xero from MYOB — Intuit Quickbooks has made this offer for a long time already

You may be aware that MYOB is once again listed on the Australian Stock Exchange (ASX) as Bain Capital aim to grab some cash back for the massive investment they made in the accounting software company.

In the recent lull in the share price of companies on the ASX in general you’d think that MYOB company executives are worried about getting their money back let alone making a return on their initial investment. After all they are now competing globally with small startups like Xero (and SAASU) as well as MASSIVE accounting software companies like Intuit.

We’ve always been committed to MYOB accounting software training courses because the software is so popular with most Australian accountants and it is (even today) by far the most used accounting program for small business in Australia.. BUT, we’ve noticed a significant increase in enrolments for our Xero Accounting Training Courses and we wondered why? Why is August and September such a popular time for enrolments in Xero and it was then obvious.

[quote]Everyone is finishing off their end of year accounts for the 2015 financial year and those that want to make a change away from MYOB are switching to Xero now.[/quote]

Our Xero Course is Now Beefed Up and it’s Yours for Nothing Extra

We’ve just increased the cost of our Xero courses because we’ve beefed it up with:

3 new Xero Training Course Workbooks,
More detailed Xero knowledge review questions AND some
Industry specific training guides for the tradies who want to change to Xero.

[box type=”tick” size=”large” style=”rounded” border=”full”]Existing Xero students can access all of these new training aids for no extra cost and that is a great feature of our 12 month membership offer- you can lock in the current price and get all of the future benefits as we get the Xero course to the same level of detail as our popular MYOB courses.[/box]

Xero Seems to be the Tradies Choice

Plumbers are switching to Xero from MYOB accounting software — From The Reece Plumbing Website

Ever since I interviewed Ken from Love My Home Theatre I started to realise the appeal of Xero for tradies! Plumbers, Electricians, Concreters, Builders, Pest Inspectors, Painters and most other tradies are always out doing their work whether they are quoting, working or finishing off they are always seeing their customers and potential customers so it make sense for them to do as much as they can while they are ont and about. They also have to keep good records of:

Products they purchase for their customers
Resources they allocate to their customers
Money that is owed after the work is completed
Progress payments as the jobs are gradually completed

Bookkeeping is also something that isn’t second nature for tradies and it’s usually done by their wifes, partners, a trusted friend or someone who knows their industry very well. Being cloud-based (online) accounting software tradies can now create quotes using an iPad or other mobile device and the invoicing, debtors follow-up and bank reconciliation can be done by a bookkeeper (from anywhere).

For this reason we’ve created a Xero Training Guide for Plumbers and Concreters. We’ve got some classic examples of how a plumber may buy products from Reece plumbing on their account for one of their clients and they need to keep track of this purchase.

Reece Plumbing Integrates with Xero

One of the most interesting observations about what Reece Plumbing have done with their purchase and payment system is their integration with Xero Accounting software so that customers don’t need to perform data entry and automatically have a copy of each of their tax invoices.

The benefits sited by Reece are:

No need for manual uploads of tax invoices/receipts
No data entry mistakes
Save time and money
See your tax invoices in Xero

Learn more about the benefits of using the Reece Plumbing Xero Integration.

After School Holidays is a Good Time to Learn How to Use Xero?

If it is time for you to migrate or transfer your accounting information to a new platform we’d love to help you. We’ve also had a lot of bookkeepers learn how to use Xero so it’s clear there is a ground swell to good online (cloud) accounting software and Xero seem to have done well so far. If you are interested in adding Xero to your pack of software skills take advantage of our current prices – you can always start your course when you come back from school holidays and the kids are back in school.

Will the NEW Quickbooks Make a Comeback?

I’ve written before about Quickbooks and they are still doing great stuff with their pricing. As the blog image above suggests they have maintained a steady first year discount for at least 12 months (from our observations) and maybe this is their strategy to squeeze the margins for much smaller startups like Xero.

It’s a good time to note that the Quickbooks we’re talking about is the NEW Quickbooks from the massive US Company Intuit, not the one that WAS distributed in Australia by Reckon before Intuit and Reckon dissolved their distribution agreement.

I’ve taken the time to explore Quickbooks and it’s pretty impressive and easy to use. If its something you want to learn about make sure you visit our Quickbooks Training Course page and pre-register to receive the course at an Introductory price.

Posted on September 10, 2015 by Steve Slisar — 1 Comment

Has the Australian Government shelved its Teleworking initiative for good?

How Teleworking Began in Australia

In 2011, the then-Gillard Government introduced a teleworking initiative, established to encourage private sector employers to allow their employees to regularly work from home. The teleworking initiative was soon followed by Gillard’s own commitment in 2012 to have 12 percent of all Australian public servants teleworking by 2020. But the initiative also served another purpose: to promote the use of the national broadband network (NBN).

That was then. By 2013, the Gillard Government had been ousted, and the NBN has been through many different incarnations since it was first announced – it’s still moving forward, albeit as a significantly scaled back offering to what was originally proposed. Also ousted in 2013 was the Department of Broadband Communications and the Digital Economy (DBCDE), which oversaw the Government’s Teleworking initiative.

In place of the DBCDE, the Government formed the Department of Communications. It’s primary functions are the same as the DBCDE’s, with one exception: there’s no teleworking initiative, which has ostensibly gone the way of the clog (remember those?). For whatever reason, it now appears that the Federal Government isn’t very interested in encouraging Australian businesses to have their staff telework or to utilise teleworkers, who may be scattered across Australia.

Employed Teleworkers not Independent Contractors?

Could it be that the telework initiative stepped on the toes of various of state and territory level telework initiatives that involved funding, what the NSW Government has dubbed, Smart Work Hubs? Smart Work Hubs, like the one at Wyong on the NSW Central Coast, are essentially co-working spaces established to encourage employers to allow their staff to telework – from one of the government-funded smart hubs, of course.

This is an interesting move, but it relies on people who are already employed and already commuting to a major city centre or business district to utilise the smart hubs, which come at a cost to either the employee or their employer. The locations of the existing five pilot smart hubs in NSW are already located in major areas – Western City and the Central Coast; all areas with easy access to high speed internet services.

For more smarts to be rolled out in other regional areas – Newcastle is rumoured to be next – the existing ones need to prove they’re worth the investment, and that relies on numbers. A significant number of teleworkers, the emphasis here being on teleworkers and not the self-employed, need to be using the smart work hubs regularly enough for the NSW Government to rollout the next phase of smart work hubs.

But as I hinted before, this relies on people who already have access to high-speed internet services at their home and who are still within commuting distance to their place of work, to be willing to pay to telework regularly. Maybe the reason the Federal Government really scrapped its teleworking initiative had nothing to do with the NSW Government’s smart work hubs at all. Maybe it had more to do with it’s new-look NBN.

What the scaled back NBN really looks like

When the NBN was originally proposed, the original plan was to deploy high-speed-to-the-premises (FTTP) broadband for most Australians, but that was soon ditched by the Abbott Government for being too expensive. The new-look NBN now consists of a mixed network that prioritises fibre-to-the-node (FTTN) technology, which means that fibre optic cables are run to each internet node and the rest of the connection is completed through Telstra’s ageing copper wire network.

Under this NBN, the speed of your internet will vary on how far you live from the node. The further away you live, the slower it will be. But it’s okay, the Government has promised that the slowest NBN speeds could ever get to is 25 Megabits per second (Mbps), the same speed the US Federal Communications Commission defined as the absolute bare minimum to be able to call an internet connection broadband.

The other issue, of course, remains the copper wire network, which the Government now has to buy back off Telstra for $11bn (after the Howard Government sold it to Telstra a decade ago) when it discovered there was a lack of infrastructure in most regional areas of Australia that prevented many households from even connecting to the exchange, never mind the port – as well as some households in major cities.

So what now for teleworkers?

If you’re a teleworker and you live near a NSW Government smart work hub, use it. Certain hubs offer discounts to the NSW Government’s definition of a teleworker – someone who usually commutes to their workplace – while the self-employed can still reap the benefit of working from a smart hub, which are located near or offer child minding facilities, cafes, parking, and gyms.

If you were counting on the NBN to make it easier to work remotely or start your own business, don’t give up on it yet. The Government knows that the key to remaining competitive in the global marketplace is to have access to high-speed telecommunications networks, so the NBN is still, and will continue to be, a major priority.

If you’d like to start your own home-based business, but don’t know where to go for advice and support now that the Government has, seemingly, abandoned it’s teleworking initiative, visit the WorkFace website. WorkFace is an EzyLearn business partner made up of a network of teleworking professionals who have helped many EzyLearn graduates start their own home-based virtual assistant businesses.

Blogging is a Teleworking Task

The article you’re reading is part of the EzyLearn blog and this work can be done from anywhere in the world so it’s a popular outsourced task. If you want to explore blogging for your business or want to learn how it works so you can offer it as a service then discover our Blogging for Business Online Training Course.

Posted on September 9, 2015April 24, 2018 by Angela

Is Single Touch Payroll Really Dead?

For a while there it looked like the ATO would introduce single touch payroll for all Australian businesses by July 2016, but after feedback from the businesses community that original plan has been shelved – for now. With SuperStream simplifying the way businesses manage the superannuation contributions for their employees, it’s highly likely that we’ll be seeing some form of the single touch payroll model in the near future.

Single touch payroll was an initiative developed to simplify the payroll process for Australian businesses. Currently, most businesses are burdened with a number of tax and superannuation reporting obligations, which single touch payroll would have put an end to.

What exactly was single touch payroll?

Single touch payroll, like SuperStream, was a proposed interactive tool that would allow a business’s accounting software to automatically report payroll information for their employees to the the tax office, eliminating the need for businesses to report pay-as-you-go withholding (PAYGW) in their activity statements throughout the year, as well as end-of-year employee payment summaries.

There was also a proposed digital service that would have streamlined tax file number declarations and Super Choice forms, which would obviously reduce a lot of the red tape and paperwork associated with employing staff.

Single touch payroll would have integrated with nearly all accounting packages in Australia, including MYOB, Xero and Quickbooks, just as SuperStream does now, so why was it shelved by the ATO until further consultation with the business community?

Single touch could have caused cash flow problems

The main concern for many businesses was that single touch payroll would impact their cash flow by requiring employers to pay the tax withheld from wages and super guarantee payments at the same time they paid their employees’ wages. There were also concerns about whether compliance by July 2016 was realistically achievable for the majority of businesses, especially when the SuperStream changeover is still ongoing.

For businesses with a substantial number of employees, single touch payroll could have been a godsend. Unfortunately, the original proposal alienated smaller businesses by making it necessary to pay both tax and super guarantee payments at the same time as employee wages, when most employers currently make those payments to the ATO each quarter.

But that doesn’t mean the single touch payroll system has been scrapped altogether. The ATO, in consultation with industry groups and the Minister for Small Business, is working on developing another single touch payroll scheme that will make real-time payments for withholding and super guarantee payments voluntary, which will be tested with small business owners before it’s rolled out across the board.

There’s still life in single touch payroll yet

What single touch payroll really highlights is how important it is for small businesses to make sure that they’re using a current accounting software package – and there are many on the market, developed especially for small businesses – that supports SuperStream and will also support any other ATO initiatives, like single touch payroll.

If you’re not using an accounting package for your small business, it’s wise to choose one of the major accounting software providers, which Margaret Carey of Business EEz also suggested when we spoke to her not so long ago about SuperStream.

You can read more about SuperStream and the new measures the ATO has introduced to make payroll and superannuation compliance easier for small businesses by subscribing to our blog. Alternatively, if you’re a small business owner using either Xero or MYOB and you’d like to know how to properly setup and use payroll in your accounting software, enrol in one of our MYOB or Xero training courses today.

Posted on July 15, 2015July 13, 2015 by Angela — 1 Comment

What is inbound marketing?

Will customers like you according to Google?

Inbound marketing is the focus on creating quality content that attracts and draws people toward your company and product. In the last few years, it’s come to replace the outbound marketing methods of old, which involved buying ads and email lists and paying for leads, making it one of the most effective online marketing methods. If this sounds a lot like content marketing that’s because it is, or at least, it’s a subset of it.

Content marketing is the process of consistently creating valuable, relevant content that you share online to attract more customers to your business. Inbound marketing is about being found online, through search engines, social media, and the like. See the difference? No, well allow me to elaborate.

But first, a little history lesson

Content marketing has been around for ages – it’s thought to have started with John Deere, the agricultural machinery manufacturer, which started it’s own magazine in 1895 called The Furrow – but it’s only recently gained more traction as businesses and marketers alike try to find new ways to engage customers online. Despite that, content marketing is just one cog in the greater online/inbound marketing machine.

Inbound marketing, though now very intimately linked to content marketing, is actually a far newer incarnation of the more traditional marketing activities. Inbound marketing is maybe only a decade old, and grew out of the shift in the way consumers interact and respond to advertising. Where consumers were once passive observers of advertising, the Internet made them powerful advocates or critics of a brand, aided greatly by social media.

Which side of that fence a company’s customers fell on was entirely up to what they did with their marketing. Increasingly, though, it became clear that consumers weren’t interested in straight advertisements, especially not on the Internet; they want content and they want content that’s informative or engaging – or both.

If you’ve been following this blog, then you know that EzyLearn is busy developing a new content marketing course, which we hope will complement our existing small business management course that currently covers traditional marketing – buying ads, telemarketing, letterbox drops; basically, what’s now known as outbound marketing.

If you’ve been following this blog, then you’ve also been following our own content marketing strategy: to share valuable, informative content with our students and prospective students, to form a community of individuals who are as passionate about learning and development in their professional lives as we are.

Can content marketing exist without inbound marketing?

Before I talk about whether content marketing can exist in isolation to inbound marketing and vice versa, I’d just like to summarise exactly what content marketing is and what inbound marketing is.

Content marketing is the strategic creation of informative, engaging, and valuable content. It’s the blog posts, newsletters, web pages, and – yes – print advertisements, flyers and brochures.

Inbound marketing is the overarching marketing plan or approach to attracting customers. It’s the distribution methods and channels of your blog posts and newsletters; it’s opt-in email lists; online community building (social media management); search engine optimisation; pay-per-click advertising; and so forth.

Because content is such a big part of marketing, whether it’s outbound or inbound marketing, I believe that, while you can use content marketing on its own, it’s not really possible to use inbound marketing without any content. Besides, there is some overlap between content marketing and inbound marketing, anyway.

Is there a career or business opportunity in Inbound Marketing?

In content marketing, you may decide to regularly write and publish blog posts, promote them on social media, and encourage people to subscribe to your blog using an opt-in widget on your web page. That single content marketing activity – blogging – involves, by default, some components of inbound marketing. No one writes a blog post, after all, and leaves it in their content management system without publishing it and then linking to it on social media.

That’s why we decided to develop a content marketing course, rather than an inbound marketing course because, by convention now, many elements of inbound marketing are carried out as part of the regular content marketing process. Content marketing also integrates better with other marketing activities, like networking or outbound marketing, which means you can create content for to be used on your blog and repurpose it for a letterbox drop.

Continue reading our blog to learn more about content marketing (or subscribe to ensure you don’t miss out!), where we’ll also keep you posted on our forthcoming content marketing course.

Posted on June 15, 2015June 15, 2015 by Angela — 1 Comment

Saasu, Westpac, St George Bank Can Help Reach Independent Contractor Clients

SAASU and the Big Four

Saasu recently announced a new partnership with Westpac bank to deliver direct bank feeds to Saasu and Westpac customers, including those with St George business accounts. Among the new features, the Westpac/Saasu partnership promises ‘real-time insight into cash-flow with online invoices, expenses, banking, budgets, payroll, inventory and financial reports.’

We’ve been following emerging trends in accounting software to ensure our training courses meet current market demands. It’s why, in addition to our flagship MYOB Training Courses, we offer training courses in Xero and are currently developing an Intuit Quickbooks Online Training Course.

As a St George customer, one of our team members was interested in what this new partnership would mean for Saasu customers, and even wondered whether it would be worthwhile making the switch from MYOB, given Saasu’s relatively cheap offering of cloud-accounting software.

SAASU could easily replace Reach Accounting

I recently wrote of the sad news of Reach Accounting software shutting down and there might be some good news for independent contractors who operate their own business. SAASU – a privately owned Australian company has a $15 per month plan aimed at helping small business manage their bookkeeping in the cloud with cheap accounting software.

Direct bank feeds without the use of third-party providers

What I discovered was promising. For Westpac customers, the partnership brings the ability for Saasu to provide direct bank feeds for free, without the use of a third-party provider, which so many other cloud-accounting platforms use – even MYOB utilises BankLink, for example. For non-Westpac customers, little will change in terms of bank feeds; Saasu will continue to utilise the services of Yodlee for bank feeds just like Xero and Zoho.

Bank feeds eliminate nearly all of the data entry associated with bookkeeping, and they’ve been a revolution for small business owners and bookkeepers alike. As the most time-consuming, yet crucial, part of the bookkeeping process, automatic bank feeds, which pull your bank transactions into your accounting software, allow BAS agents to get on with actually preparing a client’s BAS, while business owners have an up-to-date picture of what’s happening with their cash-flow as it’s happening.

Bank feeds are changing the role of the bookkeeper

Note that I’ve mentioned BAS agent, rather than bookkeeper. Technically, the BAS agent I’m talking about is a bookkeeper, but with bank feeds now pretty well commonplace among most cloud-accounting apps, there’s really no need for them to engage in that tedious data entry process, freeing them up to take on more clients and earn more money.

So will our team member be switching to Saasu? No, not just yet. The latest Westpac partnership is promising and our independent contractor certainly liked the pricing, but Saasu lacks one major feature that our independent contractor couldn’t live without: a mobile app, or at least a well-functioning one. The current Saasu app hasn’t been updated since 2011, and doesn’t work on an iPhone running IOS 5 or higher, so despite the volume of small businesses that invoice from the road (think: tradies), Saasu appears to have neglected it’s mobile properties.

Mobile is the future of cloud-accounting

MYOB has the MYOB OnTheGo app that businesses can use to check outstanding payments, create invoices, and even update customer records. The app allows users to manage their accounts when they have the time – like in the few minutes waiting to meet with a business associate for lunch, for instance – rather than forcing them to set aside large portions of their time to stay on top of their accounts, which is really why bank feeds and cloud-accounting have become so popular. Of course, MYOB isn’t the only company to offer a mobile app – Xero, Quickbooks, and Zoho all offer mobile apps to compliment their desktop offerings.

As for Saasu, they’re certainly the ones to watch. For what was once a nimble Aussie startup to have partnered with one of the big four banks, it shows that there’s a new frontier of cloud-account nearly upon us.

Posted on June 9, 2015June 9, 2015 by Steve Slisar — 4 Comments

An Aussie Dies In Accounting Wars

R.I.P. Reach Accounting

A member of our team was recently asked to recommend a few low-cost, cloud-based invoicing programs to a friend. He’d recently started his own business and for the last few months had been using Excel to create and send invoices to his clients.

[quote]Surprisingly, Microsoft Excel is still a very popular way to create and send invoices for many small business owners,[/quote]

but since Xero and other cloud-accounting programs appeared on the scene, I didn’t think many people still used Excel for invoicing.

This person was using Microsoft Excel because, while he found Xero impressive, the majority of its functions would go unused, so he couldn’t justify the price tag. He was just after something that would allow him to create invoices, estimates and input his expenses. We’ve mentioned three low-cost options in this blog: Quickbooks, Zoho, and Reach Accounting, the latter of which I championed due to it being Australian-owned. EzyLearn developed a course for Reach Accounting and we were the official training provider but sadly they recently shut down their services.

Reach Accounting was officially shut down at the end of April of this year as it’s parent company Net Registry pushes further into the online marketing space to position itself as a one-stop small business start-up shop.

Google reveals Reach Accounting is shutting down

Google Reveals Reach Accounting is shutting down

With Net Registry, you can register a domain name, build a website, and market your business; cloud-accounting seemed, like a logical extension of their offering, and they marketed it heavily to small business owners – sole traders, in particular.

Then, in March, Reach Accounting notified users by email that, effective April 30 of this year (2015), Reach Accounting was closing. And without any fanfare, it did just that and quietly disappeared. There’s no longer any trace of it at the Reach Accounting domain name, and no reason given for its departure from the online accounting space that it so actively pursued not so long ago, but there is still a hint of life on the NetRegistry website – at the time of writing they were still showing the service at their main website: http://www.netregistry.com.au/resources/reach-accounting/

Reach Accounting’s life was a short one. Net Registry acquired a 50 percent stake in the Aussie start-up in 2011, and immediately began offering the software to its existing customers for free. Anyone else looking for a cheap accounting package would pay $14.95 a month.

Can you be too cheap to survive or is there more to it?

In 2011 $14.95 per month was cheap for accounting software – it’s nearest serious competitor at the time was Xero at around $50 a month, and Zoho, which was, and still, is an American-based company with no local operations. Then came the Aussie offerings, Saasu and Reckon, as well as the re-entry of the US-based Quickbooks. The marketplace was suddenly very crowded.

In 2014 Melbourne IT acquired Net Registry for a cool $50M. The acquisition came off the back of some upheaval at Melbourne IT, whose long-time CEO had left the previous December while it struggled to compete in the cloud-computing space; in March the previous year, Melbourne IT had sold off it’s highly lucrative digital marketing unit to a US-based company for $152m, which was nearly equal to the company’s entire market capitalisation at the time.

Perhaps, then, when faced with stiff competition from other local and overseas cloud-accounting services, under the direction of Melbourne IT, the newly realigned Net Registry saw no commercial value in continue its accounting service. If we hear any news for Reach Accounting users we’ll pass it on.

Does this teach you a lesson in your own business?

The skills taught in the Small Business Startup and Admin course have a foundation in researching the:

Need for your services,
Product and service offering, and
Pricing structures

Once you master these skills you should be honing them all the time to understand what you need to do to remain relevant in the market place for your services.

[quote]If you operate a bookkeeping business for example it is a very good idea to learn how to use Xero Accounting software now because more and more small businesses are using it and want someone to do their books for them.[/quote]

We offer all of our Xero Training Courses for one low price (and 12 months access).

Is MYOB the future of cloud accounting?

I’ve written before about how MYOB could get SMASHED by it’s VERY large US Competitor, but MYOB could still be the future of cloud accounting. New players could spell the end of the long-established MYOB or possibly even Xero, but maybe the biggest thing MYOB has up its sleeve is its long, rich history. As far as market share goes, MYOB still occupies the majority of it and, while it may appear slow at adopting new features, you can at least count on it being around in the near future.

That’s why our MYOB training courses have always been, and remain to be, the most popular out of our entire suite of training courses because, despite the grumblings of many small business owners, MYOB is still a major player in the accounting software space. As for our friend, he ended up choosing Zoho for his invoicing needs. He was sold on its ease-of-use, powerful smartphone and tablet app, and its easy-to-decipher pricing plan.

Long live Reach, the Aussie accounting software that could(‘nt)!

Posted on June 1, 2015May 29, 2015 by Angela

Don’t Spend Tony Abbott’s Money Yet

Expense It Rather Than Depreciate It

Utility Vehicle for small business tax write off concessions The other week, we wrote a couple of blog posts, discussing the recent $5.5b worth of breaks [tax deductions for cars for small business] the government was throwing to Australian small businesses in the form of an immediate $20k tax write off for an unlimited number of asset purchases.

Tax breaks make it easier for people to start their own home-based businesses because the costs of setup are deducted from their total income and you only need to pay tax on the resulting net profit. As an example, a graduate of one of our MYOB training courses could deduct an unlimited number of asset purchases of computers, office furniture or company vehicles that they incur in the setting up of their home-based business, as long as they were each under $20k.

This is twenty times the amount small businesses were previously allowed to claim as an immediate tax deduction. Up until the budget announcement, any asset purchases, such as computers or cars or office furniture, costing more than $1000 were pooled together and depreciated over time. Here’s some information about how asset purchases and depreciation normally works (how to handle this in MYOB is included in our MYOB training courses)

Immediate tax deductions for purchases under $20k

Announced in the recent federal budget, small businesses with an annual turnover of under $2m will able to claim any asset purchase made between budget announcement night last week and June 30 2017 as an immediate tax deduction. But that doesn’t mean small businesses should go on a spending spree because, while the budget may have been very generous to small businesses, there were unpopular cuts to paid parental leave, along with changes to childcare subsidies.

The scariest thing about promises made by politicians is that they are announced to demonstrate how much a political party care, but the announcement is often just the first step in the ensuing process that any decision needs to go through before it becomes law.

What if the budget doesn’t pass through the senate?

This could be problematic if the budget fails to pass through the senate. Though it looks likely that Labor will support the small business tax breaks, they’re unlikely to support some of the other unpopular reforms, which makes banking on the tax breaks a bit dicey.

There’s every chance the terms of the tax breaks could be revised or that it possibly won’t even pass at all; there’s also a chance of a double dissolution, which has been lingering over Prime Minster Abbott’s head ever since last year’s disaster of a budget.

With such uncertainty around whether the budget will pass through the senate, it would be unwise for small businesses to make asset purchases above or beyond what they could reasonably have afforded before the tax breaks.

Don’t let the tax breaks influence your spending

Don’t go out and buy three top-of-the-range computers if you only need one. In fact, if you weren’t planning on spending many thousands of dollars on an asset purchase for your business (or new business), it’s still wise to shop smart and, if necessary, be frugal.

If you’re thinking of starting your own small or home-based business, we offer a number of online training courses to help you get your business idea off the ground, including a Small Business Management Course and training courses in MYOB. For more information, visit our website or continue reading our blog.

Posted on May 11, 2015June 18, 2019 by Steve Slisar — 5 Comments

Content Marketing Gives You Organic Success on Google

When I started my blog more than 5 years ago, I felt a bit like a computer nerd. I mean, who wanted to read about how to do bookkeeping and accounting using MYOB?

Then cloud accounting became a thing and software once more became exciting.

MYOB vs Quickbooks vs Xero Training Courses — *Share price information for MYOB via Comsec*

Incidently, the big fight to become the most successful Cloud Accounting Software is now well underway with MYOB having just been relisted on the ASX and its share pricing diving very quickly.

They’re competing with Xero and we wrote about the fierce competition looming against MYOB in 2010 when Craig Winkler (the man who build MYOB into the success it become now being a significant shareholder in Xero).

What made bookkeeping exciting to so many more people?

Bookkeeping became exciting, in large part, because of the flexibility it offered busy people wanting more control over their working lives, and busy parents trying to juggle priorities.

We could create a content marketing strategy about how cloud accounting makes bookkeeping faster and easier for small business, while also making it possible for parents to work closer to home (or at the family home), performing bookkeeping tasks and avoiding traffic, congestion and time you never get back commuting.

I should also confess that, at the time, I didn’t realise how important AND time consuming content marketing would be. Every blog post takes at least an hour!

You may ask how what appears to be a relatively simple blog post can take that long? In reality, a well researched blog post, including topic research, finding images, finding the right page(s) to link to can take several hours and that’s what we’re going to share in our soon-to-be-launched Content Marketing Course & Services.

Why does it take so long to write a blog post?

content marketing training courses and services — *Content Marketing is worth the effort and now is the time.*

If it were the case of just writing some sentences, it wouldn’t take that long at all. But what’s the point of that?

I’m not going to insult people, particularly people who have proven that they take the time to read my blogs on a regular basis, with poor quality, rushed content.

Furthermore, everything I write relates to something else we do and it involves:

Carrying out research to back up what I write about (like the above information about MYOB shares and a previous blog about both MYOB and Xero getting smashed by a huge US based competitor)
Referencing our own landing pages for the services we provide, and
Linking to relevant blogs that I’ve written.

Getting found: Optimising your blog posts for Google

I haven’t even mentioned the time and effort in optimising each and EVERY blog post for the keywords that are important to us. That involves:

Tags
Keyword density
Relevant landing pages
Keywords in headings
Images

Outsourcing blog writing to the Philippines, India or the Ukraine?

Tempting isn’t it? The thought that you can get someone to write a great blog post for your business for $2-3 per hour!

I mean in one day you could get all your writing done and then just schedule the blog posts to be published in something like your WordPress Blog over the next month or two. But it’s not that easy it is?

We are in an age where just stringing some words and sentences together isn’t going to get any one to pay much attention, particularly if there is a hint of broken English or disconnect with the topic. And anyway, if you’re going to write content you need to be an expert don’t you? Who wants to read some words that have just been sprayed onto a page because they have relevant keywords?

Content Marketing Strategy — who is the reader?

Like many tasks involved in small business, the most important part of the work is creating the Content Marketing Strategy; the plan for:

Topics that will interest your readers and potential customers
The keywords to be used in those articles (blogs)
The landing pages that will convert potential customers into customers

Some of these components have nothing to do with the intended reader, but if your content marketing is going to be effective you’ll have to have a clear description of your reader in your head — I like to give them a name, imagine how many children they have, where they live, why they’re using my products/services, who their friends are, how they are going to talk about our company etc.

A wise old business owner I use to speak with regularly kept asking me the question, “Who is your customer, Steve?” This relates to everything. It relates to content marketing, but it also relates to when our courses are available, how we combine several features into one offer, how we try to do more for that market, like find other ways for them to benefit by using our service, hence National Bookkeeping!

What are you doing for your reader?

Most of our online training students use our services for MYOB Training Courses, Excel Training Courses, Xero Courses and Small Business Management Training.

For most people it’s because they’re looking for bookkeeping work or want to start a bookkeeping business. Finding out as much as possible about why our students do our courses enables us to develop products (and write content about) what they need.

Join our Bookkeeping Directory TODAY

We partner with a bookkeeping directory which is aimed at helping people (our students primarily) find bookkeeping work or start a bookkeeping business. It’s also a great way for small businesses to find bookkeepers who are close to them.

Find out how you can promote your bookkeeping services to a much wider circle of people by engaging in content marketing.
List yourself on National Bookkeeping

Posted on March 30, 2015March 30, 2015 by Steve Slisar — 2 Comments

MYOB Accounting – Fighting to Stay In Control?

Is MYOB Just Another Program In Your Control Panel?

I was cleaning up my computer this morning and went to my Microsoft Windows Control Panel to discover MYOB Accounting Software sitting in the program list. I was removing any programs that I may have installed to test or get to know with a goal of REMOVING all that I didn’t need, when I saw MYOB software in the list.

I didn’t see WordPress and I didn’t see Commonwealth Bank Internet Banking in the list and at that moment I felt a little sad, realising that if I changed computers that I would need to go through the program installation process with my accounting software AND that EVERY person who needed to access our bookkeeping software would have to go through the same process.

Cloud Software Doesn’t Need to be Installed On Your Computer

I’m used to going to websites, logging in to do my work and then logging out at the end. Yes, with some I have to change the password regularly and others there is 2 level authentication using a mobile phone number as well, but the great thing about these “cloud-based” services is that I don’t even need my own computer! I can log in using an iPad, laptop or even my smart phone.

Cloud accounting should be like Xero and Quickbooks online With services like Google Apps, we can run our entire company “server” in the cloud and have experts make sure it is up and running all the time for the cost of less than $100 per month, compared to several thousand dollars to buy the hardware (and have the floor space, data, power and air conditioning) , thousands of dollars in software licences and then having to hire an expert IT service person to manage it all for thousands of dollars per year – particularly if something goes wrong.

I’ve always wondered why MYOB didn’t focus all of their efforts on building a fully featured accounting program for the cloud only and wrote about how it seems like MYOB is computer based accounting program with the functionality of Dropbox. Some people think it’s more secure or safe to keep your accounting information local, but I’m not convinced.

How does MYOB compare to Xero and Quickbooks Online

I recently wrote about Ken from Love My Home Theatre and why he loves Xero Accounting Software (not Zero) and also about how the new market for cloud accounting software is not only introducing new competitors like Xero, but also enabling MASSIVE competitors like QUICKBOOKS back into the Australian market for accounting software once again.

If you are a regular reader you’d also know that we’ve had Xero Training Courses for quite a while now and that our focus is to help people looking for bookkeeping work AND small business owners learn bookkeeping software to help them run their business more efficiently and be compliant with the ATO.

The most impressive features of Xero Accounting Software are:

Xero can be accessed from anywhere at any time
Xero can accommodate multiple users (accountant, bookkeeper, business owner) no matter where they are located (which is great for virtual assistants doing bookkeeping from their own home)
Xero integrates with other cloud software programs (watch the video interview about Xero accounting with a small business that love it)

The best thing about cloud based software services (apart from having experts making sure it is always up and running) is that when new features are built they are available to you immediately. Xero recently announced the capability to create quotes and manage inventory which brings it even closer “feature wise” with MYOB and although I haven’t had a chance to see it in action, Margaret Carey (who contributed to our XERO vs MYOB feature comparison) notes that:

[quote]Any business that requires more than basic tracking will need to continue to look at the add on solutions such as Unleashed or Dear but it is a promising start.[/quote]

Xero is Definitely Becoming More Popular

Whether Xero has just done some great marketing this year, or that people genuinely want the benefits of a cloud-based accounting program, we are experiencing increased enrolments into our Xero Training Courses.

It could also be because all of our Xero courses are included for the one low price – we don’t sell them separately AND we include new content during a students membership period.

We use all of the major cloud-based accounting programs and I can say personally that I like what I have seen with Xero and Quickbooks Online. The fact that you don’t have to go through that labourious process of downloading, installing and registering your software (for each user) is a great bonus, but the fact that you can use these programs from any computer is even better.

Stay Tuned for QuickBooks Online Training Courses

This year will become a very interesting year as online accounting software companies fight for your business as well as loyalty from bookkeepers and accountants. I can reveal that we have started writing the content for our soon to be launched Quickbooks Training Courses! Jacci, our Register BAS Agent is working to replicate the small business accounting processes we use in our MYOB and Xero courses to teach students how to manage business accounts using Quickbooks Online.

If you want to receive updates and launch information about this course please visit our Quickbooks Online Training Course page.

Is there a wave of innovation in online accounting from Canada?

Wave accounting has 1 million users and is free_free Would you like to hear about MORE innovation in accounting? Want to learn about a cloud-based accounting program that boasts more than twice as many users as Xero?

I was speaking with an insurance agent who is contributing to the risk management components of our Small Business Management course and he was telling me about this great accounting software that is completely free unless you use their merchant services and/or payroll. I haven’t confirmed any of these features of the software, but a quick visit to their website shows an interface that looks very much like Quickbooks Online with the navigation panel on the left of the screen.

My insurance agent friend Ruben is sharing information with us about how Workcover works for small business owners as well as public and product liability. He’ll also share with us how these relate to contractors who might work for you and go to perform work at a customers site.

If you decide you’d like to take a look at Wave Accounting or you are already a customer of this accounting program please share your opinions with us at our Facebook page.

Posted on November 4, 2014April 20, 2015 by Steve Slisar — 7 Comments

Are Xero and MYOB going to get SMASHED by QuickBooks Online?

Is QuickBooks Online the White Elephant in the Room?

I recently wrote about QuickBooks, once the great competitor to MYOB accounting software, and I thought I would delve a little deeper to see what has happened with the company that use to be their Australian distributor, Reckon and how big they are in the US. I looks to me like we have a period of consolidation on our hands with some very big companies and many of them listed trying to earn the cloud accounting dollar.

We have online courses in MYOB and Xero and are exploring a QuickBooks Online training course.

What do you Reckon about Reckon?

Reckon 5 year Share Performance. Information from Commsec. Click to Enlarge

As a public company you can see Reckons financial results and industry commentary at the ASX website and in their latest financial announcements they confirmed that they had parted ways with Intuit as the Australian distributor earlier this year (saving them $2.5M in royalty costs).

Reckon is now a competitor to their previous partners, Intuit, and a participant in the online accounting and bookkeeping software market with their own software service called Reckon Hosted.

If I were Reckon the scariest thing for me would be that the brand that I helped to build over such a long period is now strongly competing directly against me in the local market. Let’s hope they built some good relationships with accountants who’ll continue to work with and recommend their new product lineup. Their share price seems to indicate that they are currently falling out of favour.

Xero vs QuickBooks Online

Xero Oct 31 2014 Share Performance. From Commsec. Click to Enlarge

Xero is the nameplate for online accounting software because they pioneered accounting software that ONLY works in the cloud. A major shareholder in Xero is Craig Winkler, the man who successfully helped MYOB dominate the accounting marketing in the PC era and sold out to Archer Capital who then sold to another large US private equity company Bain Capital.

I wrote about Xero’s financial performance not long after they listed their XRO shares on the ASX (they are a New Zealand company) but their recent share price performance seems to indicate that they are not popular in Australia. The next frontier in online accounting and bookkeeping seems to be integrations and accounting suite tools for accountants. These integrations and add-ons are one way of making their software more important in the suite of programs that small businesses use and a good example is the recent announcement of Xero’s integration with Microsoft’s Office 365.

Visit Xero’s website and you’ll quickly be able to get to their Add-on Market Place.

MYOB vs QuickBooks Online

Bain Capital paid over 1 billions dollars for MYOB to include it in it’s bag of technology investments – see if you can spot MYOB! Although they are no longer an Australian public company they are listed on the ASX and Aussies can invest in the company that now offers a wider range of services that just accounting software. Their revenue has grown significantly in the 2014 financial year according to their announcement on 25th August 2014.

MYOB had many partners in their PC based software but went through a very tough period when accountants were refusing to recommend MYOB customer upgrade their software. MYOB had to re-write their software to cater for the cloud accounting market and some integrations just didn’t work as a result. It appears that the online version is still popular with MYOB Partners and you can learn more about MYOB Add-ons here.

MYOB is still the market leader for accounting software in Australia an although they appear to be a laggard in the online space they are agressively competing with Xero for new customer acquisitions. A recent article by Peter Dinham at IT Wire about Xero and MYOB customer numbers highlights how dirty the fight is getting and how important accountants are in the sale of accounting software. Peter talks about MYOB being the 800 pound gorilla but when you explore the global market for accounting software you cannot ignore Intuit.

QuickBooks Online and the Global Accounting Software Market

Go to Intuit.com and you’ll be presented with a message that says “we’ve gone global” and the option to go to your local country website site. Let’s face it, they’ve been global for a while but it’s apparent that their online marketing for Quickbooks Online is becoming stronger. I read a recent blog post from Sholto Macpherson’s popular Digital First website about the Top 5 Most Popular Features of QuickBooks Online and note that at the bottom of his post he disclosed that he travelled to QuickBooks Connect as a guest of Intuit. It’s a sign of the impending marketing blitz that a massive US company is capable of.

Visit Intuit’s investor relations website and you’ll see that the revenue for Intuit in 2013 was almost 4 times the total capital purchase price that Bain Capital paid for MYOB when they bought it. With that size, established software brand in Quickbooks and a network of Intuit Pro Advisers ready to help small businesses I think this is the space to watch for online accounting software.

Again, as a very established software publishing company Intuit have an impressive range of Add-ons to help improve the functionality of the software as small business look for ways of integrating the ever widening range of cloud-based software they use.

QuickBooks Pro Adviser Offer

Whilst writing this post I became aware of the big launch that Intuit are doing in Australia to strengthen their network of accountants and advisers. It’s started with a blubbery story about the great history of a 30 year old US company, but I found this video which shows what they are willing to do to help Australian Bookkeepers increase their knowledge, get new sales and better support their customers (Small Businesses).

Here it is..

Join our Bookkeeper Directory

If you are a MYOB bookkeeper and want us to help you get exposure and find new small business bookkeeping clients register with our partners at Workface as we build a national bookkeeping database to help you find new clients and help small businesses find honest, hardworking bookkeepers who operate their own home based bookkeeping business.

To be a bookkeeper in this cloud accounting era means that you can perform bookkeeping from your own home office if you do a great job and have a good reputation. Although you can perform this work from home its becoming more important to get that reputation and one of the tried and trusted ways is by meeting people face to face at networking events. When people get to know you and like you they’ll start recommending you to people who they know need a bookkeeper and that is when you’ll discover the power of referral marketing.

Registering for the bookkeeper directory is the first step in our plan to help people operate a business from home. If you want to read more about how we plan to help ordinary people start their own business as independent contractors visit the StartUp Academy website and learn more. You can subscribe for the free guide that I created to help people on that journey.

Networking Event Tasks: Step 1 – Let people like you

What is networking exactly?

How can networking help your business?

Five ways to succeed at networking

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Interviewing a potential bookkeeper

Free consultation with bookkeeper: what to expect

1. Accounting data file health check

2. Recommend an accounting package

3. Review of current systems/procedures

4. Draft a tentative action plan

5. Answer any questions or queries

Why a free initial bookkeeping consultation?

Start a bookkeeping business today

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Microsoft Word Training Course is Being Nurtured With New Content

Sales Letters, Resume’s, Cover Letters and Proposals

Sales Letters for Bookkeepers and Website Designers

Special Prices & BONUS Courses are for a LIMITED TIME ONLY

Are you planning on doing a Microsoft Word Course in the new year? Why not enrol now and save at least $50?

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The NBN isn’t smoke and mirrors for home workers

The high cost of living makes NBN a necessity

These are the next communities to receive the NBN

Is the NBN coming to you?

EzyLearn can help you to start your own business today

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Local Government Councils Encourage Home Businesses and Working from Home

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Type of Education for CPE Requirements of the TPB

Types of study approved by the TPB

If you’re a member of a recognised professional association

Courses you can study as an ICB member

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MYOB – Bain Capital Cashing In While They Can

Our Xero Course is Now Beefed Up and it’s Yours for Nothing Extra

Xero Seems to be the Tradies Choice

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After School Holidays is a Good Time to Learn How to Use Xero?

Will the NEW Quickbooks Make a Comeback?

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How Teleworking Began in Australia

Employed Teleworkers not Independent Contractors?

What the scaled back NBN really looks like

So what now for teleworkers?

Blogging is a Teleworking Task

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Will customers like you according to Google?

But first, a little history lesson

Can content marketing exist without inbound marketing?

Is there a career or business opportunity in Inbound Marketing?

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SAASU and the Big Four

SAASU could easily replace Reach Accounting

Bank feeds are changing the role of the bookkeeper

Mobile is the future of cloud-accounting

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R.I.P. Reach Accounting

Google reveals Reach Accounting is shutting down

Can you be too cheap to survive or is there more to it?

Does this teach you a lesson in your own business?

Is MYOB the future of cloud accounting?

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Expense It Rather Than Depreciate It

Immediate tax deductions for purchases under $20k

What if the budget doesn’t pass through the senate?

Don’t let the tax breaks influence your spending