Great customer service is the key to ensuring you always have a happy customer. Providing consistently good customer service and being courteous to people in the way you communicate with them, be they suppliers or contractors, as well as customers, is also highly beneficial to your business in other ways. Continue reading Thanks For Loving Us
Ever since we started offering our MYOB training courses online, thousands of students have enrolled and learned how to become MYOB bookkeepers. Many of those students are mums, who were looking to become skilled in a job they could do from home.
In 2012, we added the Small Business Management and Start-up course to our online training platform, to help students to learn a new set of skills that would help them start their own businesses as independent contractors, so they can earn more money, work their own hours, work closer to home, and spend more time with the kids.
Show Me the Money: A thorough understanding of how to use Google can help you – and your business – earn more.
We’ve been writing about referral marketing a lot lately, and in a recent post about marketing action plans, we talked about why you should include referral marketing and/or networking as a marketing strategy in your marketing plan.
That may seem silly to some people, since networking doesn’t always translate to sales straight away, but we’ve discovered another reason why you should include it in your marketing plan: Google!Continue reading Is Google Your Sugar Daddy?
We are looking for anyone who has completed our MYOB training course to become an affiliate marketer and earn money by recommending our training courses to people you know.
Our online MYOB training course is like an induction into the world of bookkeeping.
Our MYOB training courses are more than just training course in software. They also function as a quasi induction to the life of a bookkeeper, in that they train you in the day-to-day processes and procedures of a bookkeeper as well.
Even though you still need to have completed a Certificate IV in bookkeeping to become a registered BAS agent, you can still provide clients with basic bookkeeping services if you’ve done our MYOB training course.
Quizzes and Knowledge Reviews
The MYOB workbooks provided in the training courses contain practical exercises that students can complete to familiarise themselves with the software, which they are then later tested on to through a series of quizzes and knowledge reviews.
By the time you’ve completed our MYOB training course, you’ll be proficient not just in the MYOB software, but also in the day-to-day of a professional bookkeeper.
Some of our previous students are already business owners themselves and our MYOB courses provide them with the necessary skills to take care of the data entry and bookkeeping for their own business.
An Entry Point to Your Home-Based Business
But a good many more of our students also use our MYOB courses as an entry point to starting their own home-based bookkeeping business, providing other businesses with data entry while they’re completing a Cert IV in bookkeeping.
This is a great way to familiarise yourself with the bookkeeping process while you’re still learning, and even help you to network with accountants who could later help you become certified with the Institute of Certified Bookkeepers and supervise your work.
We also offer a Small Business Management Course to help those people thinking of starting a home-based bookkeeping business develop a business plan, carry out marketing activities report on financial activity, and so forth. Currently we’re offering this course for just $897 (for a short time only!).
This course was previously only available as part of our Small Business Management Course, but because it’s such an important first step in starting your own business, we decided to make it available for individual enrolment.
The course focuses on the all-important research phase of starting a business. In order to complete this course, students will need to already have an idea for a business, which they can begin researching.
In the originate and develop concepts course you’ll be looking at things like the geographical area your business will service, whether seasonal factors will impact it, demographics and other socio-economic information that may be necessary.
These are important first steps that many business owners don’t learn until they’ve already opened their doors, at which point realigning their business accordingly is often costly and difficult.
But if you’ve already determined that to start your virtual bookkeeping business, you need compete, say, with two other established bookkeepers who only offer straight bookkeeping services, you can offer BAS services and establish a point of difference between yourself and the competition from the get-go.
Knowing where your business stands in the marketplace will also aid you in marketing and advertising your business, while it’s also necessary to have completed this kind of preliminary research if you intend on securing finance from an investor or a bank.
In the course, you’re also required to isolate your ideal customer, which is imperative to ensure you’re delivering the correct products or services, but again, also helps you market your business directly to that person – because you know exactly, what they do and how to reach them.
The word ‘contractor’ doesn’t just relate to tradespeople, like plumbers or electricians, who may come to your business to perform work. It also refers to the IT or marketing consultants or temp workers who regularly come to your office to work.
Even though they are usually employed by another organisation, or perhaps even self-employed, while they are at your office or premises you are still bound by a duty of care to ensure their safety.
This means providing them with work, health and safety training – although they are not required to provide a safe work method statement (SWMS). (That is a requirement only for tradespeople.)
Induction for Info Beyond Safety
But safety aside, it’s important you provide induction training that also covers where contractors can refer customers for customer service or more detailed product information.
Induction training is even necessary to advise contractors of common things, such as where they can find parking, where local amenities – like cafés and train stations – are.
Many companies provide this information in the form of hard copy ‘welcome packs’, but it’s much easier and more efficient – particularly if your organisation uses contractors often – to deliver this induction information using an online training course.
Further, besides creating and updating the training material itself, online induction training courses require very little maintenance. And the training material can be as simple or elaborate as you like. By delivering your course online, you can add steps to ensure people actually read the material. It’s as simple as creating the course in PowerPoint, recording your audio and uploading it to your learning management system.
The Importance of Due Diligence and Morale Building
The most important part of an induction training course is that it shows evidence of due diligence. That is; you have made a concerted effort to ensure contractors are aware of certain process and procedures within your organisation.
Induction training is also an important aspect of building team morale. Whether it’s among your permanent staff members or contract and temp workers, if the morale within your organisation is low, your business will suffer as a result.
A key way to build team morale is to ensure your staff, contractors and temp workers understand what is expected of them in terms of performance – and what they can expect of you in return.
And though no one likes to think about the negative things like this, induction training is very important should you ever find yourself involved in legal action over something a contractor should have known about.
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If you would like to learn more about induction training for your organisation, visit our website, or request a quote from us.
The price you charge for goods or services should always include GST.
We are regualarly refreshing the content of our MYOB training course so that you can benefit from all the new information that is always coming in about being a bookkeeper, running your own bookkeeping business or doing the books for someone else’s business.
If you’re not on board yet, here are four reasons why you should be!
Search engine optimization: like it or not, SEO is still plays a huge part in how your customers arrive at your website. Using analytics you can see exactly what keywords and key phrases your customers are searching. Know this, and you’re able to create content that makes it almost impossible not to sign up for that newsletter, download an ebook, etc.
Socially active: everyone knows that social media can drive traffic and result in leads, but what platform is best? Analytics answers this question without even breaking a sweat. For some businesses Facebook is the must-have platform, but for other businesses LinkedIn is more useful, so why waste your time on the wrong one if you don’t have to?
A/B split testing: by combining the new-fangled world of web metrics with old school metrics like A/B testing, the internet doesn’t combust, but does, in fact, make fine-tuning your call-to-action strategies a cinch — particularly which ones to use and which ones to ditch. We recommend using another piece of software called Optimizely, but more on that later.
Personalise email marketing: ever wondered how to increase the open-rate of your newsletters and emails? Wonder no more! Say a user arrives at an ebook download and then subscribes to your newsletter — does that mean they’re interested in a certain product or service? Probably, so why bother them with irrelevant information? This is a particularly useful given the sheer number of emails most people receive today.
By now you should be asking yourself how and where you can find this analytics train so that you can board it. In our Digital Business Course we recommend using Google Analytics because it’s free and easy-to-use, which are maybe two of the most important things small business owners care about, right?
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For small businesses wondering how you can best transition online, either in part or entirely (like EzyLearn did not so long ago), our Digital Business Course has been especially created to demystify this process.
If your business isn’t using web analytics then you’re still not using your website to REALLY understand what makes your customers tick.
Ok, so you’ve got a website and on it you have all this information about your company — who your people are, what you do, how customers can contact/connect with you — and best of all: you get heaps of page views every month! Talk about winning the Internet! You’ve got this website marketing business down, am I right?
Except that maybe you don’t. And for this reason, we’re currently developing a new Digital Business Course to help businesses transition into the online world. A big part of that transition involves understanding how web analytics work, which is the bread and butter of any successful website — and indeed, successful business.
How to Use Web Analytics
To get the most out of web analytics, you kind of need to change the way you view your website. You need to see it as a form of marketing, just like an advertisement in a newspaper or a piece of direct mail. Once you start treating your website the same as you would any other marketing activity, it’s likely you’ll have some questions you’ll want answered.
Your Conversion Rate – Do YOU Know It?
Somewhere on this list — though we imagine that it would be on the top — should be “What’s my conversion rate?” To answer this question, you need web analytics. We recommend Google Analytics, namely because it’s free and extremely easy to use.
Your conversion rate is the number of people who have visited your website and carried out some form of action — signed up to a newsletter, made a request for more information, downloaded an e-book, and so on. In short, it’s any action that involves the exchange of information that you can later use to develop into a sale.
Constant Improvement
But the real genius of analytics lies in how it allows you to isolate problems with your website’s content and refine them. For instance, if you have a rather average conversion rate, but a high bounce rate (the number of people who leave your website within 30 seconds of landing on it), there’s a good chance that’s there’s something wrong with the keywords you’ve selected for your SEO. Or you’ve selected keywords that your website’s content doesn’t address properly. Either way, you need to fix this.
Finding Out How Your Customers Think
Once you do, you should see you bounce rate drop off and your conversion rate increase, which means more opportunity for more sales. And just think: if you didn’t have analytics, you’d have never known. This is what makes web analytics invaluable for small business owners, because it gives you rare insight into what makes your customers tick — what are they really looking for, and how can you adapt your business to meet their needs? — and provides you with the opportunity to meet those needs.
In essence, small business owners now have the same resources at their disposal as large multi-nationals, who typically spend bucket-loads on research and development, focus groups, and the like, trying to ascertain what exactly their customers are looking for — and even then, often don’t get it right.
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At EzyLearn, we use web analytics extensively to ensure we’re constantly meeting the needs of our students and potential students. Through web analytics data, we ascertained that a number of small business owners were looking for a cheaper alternative to MYOB, so we developed two new cloud-accounting courses: the Reach Accounting Training Course and a Xero Training Course to satisfy that need.
This post has been created to demonstrate simple accounting principles for our MYOB Training Course students. It demonstrates, visually, a very simple fact that is often sensationalised.
I’ve been to many presentations, seminars and watched hundreds of webinars run by people who describe themselves as gurus yet the secrets they reveal are actually just plain old good accounting principles.
For any new business, it’s important to market your new business so develop new leads and customers, but it’s also important that your marketing costs don’t outweigh your income. In the marketing module of our small business management course, we talk about Google Adwords, which is a low-cost way to advertise your business online, using keywords.
Another Option is Facebook
Facebook is also another option for businesses large and small, but we think it works particularly well for small businesses, due to the community-minded nature of Facebook, itself.
There’s an old saying around EzyLearn: People like to do business with people they know, like and trust. Facebook helps you to develop online relationships with your customers, allowing them to get to know, like and trust you.
But in case you’re still not convinced, here are another 6 reasons why you should be on Facebook:
Population and penetration: We know that over 1 billion people are on Facebook, but what’s the penetration rate for a market, like the USA, for example? 67 percent of internet users in the US are on Facebook; in Australia that penetration rate is much higher—82 percent.
Age: Facebook skews young—83 percent of 18-29 year olds are on Facebook—but the 45-54 age-bracket has also seen 46 percent growth since the end of 2012.
Income: The incomes of Facebook users higher than any other social media platform. 73 percent of Facebook users earn more than AUD$75,000 compared to 17 percent for Twitter.
Mobile: Social media is the most popular social media app on smartphones and accounts for 66 percent of total social media sharing on iphones.
Gender: Like every other adverting medium, Facebook also skews toward women, but it’s still more gender neutral than Google+ or Pinterest.
Education: Nearly 75 percent of Australian Facebook users have some form of university or tertiary education.
If you’re looking to target any or all of these demographics for your small business marketing campaign, then create a Facebook page and start marketing your services to your followers.
Michelle provides support for our MYOB training course students
Did you remember receiving that blog post about us looking for a person to work with us doing office admin in Chatswood? Michelle, one of our MYOB course students, completed her Business Service Provider profile and fit the bill so we brought her in for interviewing.
Michelle is a hard working mother of two teenage children and she has worked hard to learn new skills, while managing her fathers business, building it’s website and lots of other great things.
Michelle is now part of our team and she’s learning a lot of new things about how we operate our business, how we promote ourselves online and also how we use online marketing tools like Google. Most importantly I’m introducing her because she’s available to help current students get through their course as part of our Student Community and Tutor Support program to helps them in their journey to find MYOB jobs.
But more than MYOB, Michelle is currently completing her Cert IV in Small Business Management with the aim of being able to help people start their own business or manage their existing business better.
Welcome aboard Michelle 🙂
We’re revamping our Student Community and Tutor Support service to specifically focus on skills to help students find MYOB jobs and learn small business management skills and Michelle will be available to help students.
MYOB jobs in Chatswood and Gold Coast.
I was so impressed with the result of our search that I’m reaching out again. We are looking for another admin assistant at our Chatswood office and also in the Gold Coast area so if you live in these areas make sure you complete the Business Service Provider and tell us a bit about yourself. We prefer to work with students who have completed our course and understand how we operate our business so you get the first chance!
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Xero is a great bookkeeping program for tradies who are on the go and using their phones (or a tablet) all the time. From receipts scanning to creating quotes and invoices, receiving payments and keeping track of project costs.
bookkeepercourse.com.au/produ…
