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Are You a Bookkeeper Who Needs More Clients? Want My Advice?

If you are a bookkeeper, selling online MYOB and Xero training courses could be a perfect complement to your bookkeeping business!

FINDING PROSPECTS AND converting them into clients involves selling and most of us hate doing it, but wait…

For those of us in small business, be it as a bookkeeper, real estate agent, sales rep, virtual assistant or the like, most of us are selling every day of our lives.

This means we get pretty good at it. We develop techniques that we can replicate and that become part of our daily lives.

The process of selling is really no longer about selling per se; it becomes about a systemised process of:

Continue reading Are You a Bookkeeper Who Needs More Clients? Want My Advice?
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The New Year’s Approaching: Think About New Content Marketing for Your Business

The Value of Content Marketing

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Finding it hard to get started in content marketing? Register for our upcoming course.

The beginning of a new year, which is typically the quietest as people take a while to adjust to the work and school routine, is when a lot of business owners spend time setting goals for the year ahead.

Just as individuals set their own personal new year’s resolutions, many business owners use January to set some new year’s resolutions for their business’s marketing activities.

Here are the Digital Marketing tasks that staff can do to bring more inquiries and more sales:

  • Business blogging vs paid Google Ads or Facebook Ads
  • Email Newsletters
  • Optimising images and photographs for SEO

Continue reading The New Year’s Approaching: Think About New Content Marketing for Your Business

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Yes, I Want Our Bookkeepers to Do Themselves Out of a Job!

learn xero myob excel online training course videos

Systemising Bookkeeping Procedures

As a business owner, one of the most frustrating things I come across is talking to a team member who stretches time out because they’re being paid by the hour! It’s not what I particularly wanted to write about today, but it relates to the good bookkeepers who are part of National Bookkeeping and a conversation we were having about doing such a good job you do yourself out of a job.

The best way to do yourself out of a bookkeeping job is to systemise the bookkeeping process to the extent that anyone can do the work!

My answer to that is systemise as much as you can because it makes you MORE valuable as the person to operate the system. The other reason I believe this is a good path for a bookkeeper is because many industry leaders believe that bookkeepers, and many other professionals, will be replaced by automated online systems and technology before long, and bookkeepers need to keep abreast of these changes otherwise they’ll be left behind.

Continue reading Yes, I Want Our Bookkeepers to Do Themselves Out of a Job!
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Running Multi-Period Profit and Loss Statements

multi-period-profit-and-loss-statement-reporting

Be Aware of the Ebbs and Flows of Your Business: Multi-Period Profit and Loss Reporting

Nearly every business has its busy periods and its quiet ones. Crucial to the success of a business is knowing when these busy periods and quiet ones occur, so you can capitalise on them.

For a lot of Australian businesses offering professional services, December through January is usually when business winds down for the year. In the hospitality and accommodation industry, however, it’s typically the busiest time of the year, so planning for increased business is essential. Continue reading Running Multi-Period Profit and Loss Statements

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The Secret to an Error-Free BAS Report

What To Do So You Don’t Lose Money When Doing Your BAS – 6 steps

If your business is registered for GST, it means you have to file regular activity statements with the ATO, usually each quarter. A lot of business owners export their Business Activity Statement (BAS) data straight from their accounting software, like MYOB or QuickBooks, and quickly prepare their BAS’ that way. But this is an imprecise method, and one that could be costing you money.

Tracey Marino, an experienced bookkeeper based in Rockingham, WA, knows how important it is that businesses of all sizes keep their Business Activity Statements error-free so as not to end up costing business owners money.  Continue reading The Secret to an Error-Free BAS Report

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Three Things Your Bookkeeper Shouldn’t Be Doing

Is Your Bookkeeper Making Stuff Up?

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Some bookkeepers may fudge their way through your books, but you can spot this before it ends up costing your business.

In a previous post I wrote about the three tell-tale signs that your bookkeeper isn’t paying attention and thought I’d expand on this a little further by writing about three of the things your bookkeeper shouldn’t be doing — and what it means if they are.

Continue reading Three Things Your Bookkeeper Shouldn’t Be Doing

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The 3 Tell-Tale Signs Your Bookkeeper Isn’t Paying Attention

Are You Getting the Best from Your Bookkeeper?

find-a-good-bookkeeper
You don’t need to be a whizz at bookkeeping to recognise when your bookkeeper isn’t prioritising your business.

MANY BUSINESS OWNERS LACK an in-depth knowledge of the bookkeeping process so they hire a bookkeeper to manage it for them.

But this can also make it hard to know whether the bookkeeper they’ve hired is paying close attention to their business’ books or not.

Ricky is a tertiary qualified bookkeepers from Blacktown in NSW, and he reveals there are three tell-tale signs your bookkeeper isn’t paying attention. Continue reading The 3 Tell-Tale Signs Your Bookkeeper Isn’t Paying Attention

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What if a Credit Check Comes Back Negative?

Do You Have to Drop a Client Because of a Bad Credit Check?

customer-with-bad-credit-rating
It’s only business: but sometimes a bad credit rating doesn’t mean you have to end the working relationship.

A Credit Check is one of the most important first steps of good credit and debt management but you can still do business if the check comes back negative.

In a previous post on credit and debt management, I recommended that all businesses — regardless of whether they offer credit to customers on a 30-day account or not — perform a credit check on any new client who will spend more than $1000 on goods or services in one sale, on an ongoing basis.

What should you do if the credit check comes back negative, and shows that the potential customer is guilty of late payments, pending legal action or already carries a significant level of debt? Continue reading What if a Credit Check Comes Back Negative?

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Is Credit Management Just About Getting on the Phone?

comp_credit-management_bookkeeping-business

It’s Good Business to Set Out Your Credit Management Policy at the Outset

CRITICAL TO THE SUCCESS OF ANY BUSINESS is the ability to maintain a healthy cash flow. But doing so requires effective credit management processes.

Unfortunately, too many business owners feel uncomfortable talking about credit and debt management upfront with new clients.

They (falsely) believe it begins if, and when, a customer doesn’t pay a bill. But, in fact, credit management starts much, much earlier than that — long before the two businesses even agree to work with each other, to be precise.   Continue reading Is Credit Management Just About Getting on the Phone?

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Is Your Resume Costing You a Bookkeeping Job?

It’s easy to spot bad Microsoft Word skills

203 Microsoft Word Beginners Courses for sales letter, flyers, resumes, cover letters and tender proposalsWe’ve had several hundred bookkeepers Pre-Qualify for our National Bookkeeping, Bookkeeper Directory and most of them upload a resume demonstrating their qualifications, experience and references but I’m baffled at how bad the formatting is in these resumes!

To help our students do the best job presenting themselves on paper we’re including the Microsoft Word Course for free when you enrol into either the MYOB Courses or Microsoft Excel Courses (when you choose the all courses and 12 months access with Certificate option). That’s a saving of $267!

Resume writing tips for bookkeepers

Here are some tips we’ve published in the past:

The problem with making mistakes with your Microsoft Word formatting is that questions could come up in an interview. The Interviewer might throw in a question about software skills, particularly if you’ll be writing some detailed reports or proposals, forecasts etc. in the new job.

Online Training Course special offers for MYOB, Xero, Excel, Word and more
Click the image to see our current special offers!

Here are some extra tips for Bookkeeper resumes

Most of the Microsoft Word skills you need to write a good resume are covered in our Word Intermediate Courses, but we’re including the entire 9 courses so you can become a power Microsoft Word user! Here are a couple other things to think about when writing you resume:

  1. Include an image – it makes you stand out and brings the reader closer (make it a selfie where you’re smiling 🙂
  2. Use tables or “Set tabs” to make columns line up
  3. Headers and Footers demonstrate a sophisticated knowledge of Word
  4. Include your full name and desired role in the filename (we’re all using files these days! use it to your advantage)

The last one about filenames is a big one because if interviewers are like me they’ll put all the resumes for one role into a folder and I find myself renaming most of them!

FREE Microsoft Word Workbook

We spend a lot of time on marketing so I assume that you know we offer free samples of our training material, but I should mention again that the Microsoft Word sample is actually the entire Word Beginners Course 201 Training Workbook, make sure you get it! Get it now.

Quickbooks Course Update

intuit-quickbooks-accounting-software-training-courses-logoIt’s been a while in the making, but we have the final draft of our Quickbooks Course workbook! Unlike some training companies, we write up a detailed course story based on a real business scenario and use that as the basis for recording our screen videos that demonstrate how to use the software. We’ve had a huge number of Course Alert Registrations and they’ll ALL receive a free copy of the workbook, so if you haven’t already registered do it NOW!

EzyLearn Wholesale Partner Update

earn money working from home using and teaching how to use MS Office, MYOB, WordPress, Facebook, Xero and moreI made a brief reference to our new Enrolment Voucher system in a recent post about BAS deadlines and we’ve got an update. The new enrolment voucher system is now in beta testing which means we’ll shortly be inviting EzyLearn students who love our courses to receive a massive wholesale discount on selected courses. Make sure you register your interest.

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Bad Payers Cost 12 Working Days to Collect $13,200

flowchart of the cash conversion cycle

Credit Management is an Extra Job

credit-management-training-assessment-management-and-enforcement

I’ve always believed that as soon as you offer credit you’ve got yourself another business – a credit management business.

When we first created our MYOB Daily Transactions course we designed it to take students through the cashflow process of where money goes when it first leaves your bank account and these are the main steps:

  1. Money in the bank (cash asset)
  2. Buy stock (inventory asset)
  3. Products sold on account (accounts receivable asset – Trade Debtors)
  4. Customer pays their account (cash asset)

The interesting part of this business process to me is the marketing (choosing the products, pricing, marketing message and advertising) and the credit management to get the money back.

Continue reading Bad Payers Cost 12 Working Days to Collect $13,200
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BAS Service deadline looming – BAS Audits, self assessment and benchmarks

BAS Service, compliance anxiety and cash-flow

MYOB GST, reporting and BAS training coursesIt’s that crazy time when the end of financial year TAX and quarterly BAS periods combine to cause compliance anxiety for business owners and managers if they don’t have a handle on their bookkeeping processes and accounts. This is often caused by not having the best team available for all the tasks required and I spent some time during the week speaking with Tracey our MYOB, Xero and Quickbooks Trainer from Rockingham in WA about the different levels of bookkeepers and whether they could complete tasks relating to a BAS Service. Here’s some of the information that I thought you’d find useful.

Getting receipts as evidence

The biggest issue that many bookkeepers experience is getting information from business owners, particularly small businesses that are stretched between:

  • the work they need to do every day
  • Keeping and filing the financial records like receipts
  • Getting the financial records to a bookkeeper or accountant

I’ve written in the past about the ways that small businesses file their receipts as well as cloud technology like Shoeboxed (who now seem to prefer selling their services to accountants and bookkeepers and have removed the educational video that demonstrated how the software works!), but Quickbooks Online has a downloadable app that enables business owners to capture a photo of each receipt for each transaction and if business owners utilise this function they can save a lot of money in data entry and evidence of expenses that could be expected as part of a BAS audit by a BAS agent.

BAS Audits, red flags and tricky GST codes

I’ve mentioned in a previous blog that you can hire a cheap bookkeeper to take care of your data entry and only use the services of a more expensive bookkeeper (ie. BAS agent) for purposes of confirmation of expenses and the GST components of these expenses. In this case a simple BAS audit involves witnessing these source documents to confirm that there is no error in calculating the money owed to the ATO. If you’ve had any of the following transactions you’ll probably need to pay close attention to the information in your BAS lodgement and mention them to your bookkeeper:

  • Purchasing a motor vehicle
  • Motor vehicle expenses
  • Real property purchase
  • Any purchase coded as a GST-Free transaction
  • Low value purchases (under $82.50) that are coded as GST free
  • Purchase of second hand trading stock
  • Hire Purchase contracts
  • Local fees and handling charges for imp

Learn more about BAS Audits by BAS Agents and the benchmarking and self assessment that ATO use and recommend

TIP!: Bank feeds can cause more work!

I’ve written a lot about bank feeds in the past and included a blog post about how bank feeds work in MYOB and Xero. Bank feeds can be a real time saver because they automatically bring your bank transaction records into your accounting software, but Tracey mentioned that in MYOB you should bring them in BEFORE you do any reconciliation tasks otherwise you may need to undo any reconciliation work you’ve already done so watch out for that!

Need One-to-One training or a QuickFix on MYOB, Xero or Quickbooks?

We did a lot of one-to-one training when we operated our physical training centres in Sydney and the training was often completed at our training centre (because we had it!). Now I’m thrilled to advise that we’re helping local bookkeepers in your area deliver MYOB and Xero training according to our profession course structures! To learn more visit the National Bookkeeping training page. You’ll also discover that our bookkeepers area also available to fix problems or lack of knowledge with the QuickFix service so check that out.

Coming up..

Here is what we are currently working on and what will soon be published or made available at our LMS.

  • Guide to Credit Management (aspects of a business and your accounting software where you can tighten your credit management processes). We’re creating this guide in conjunction with the local bookkeeper at National Bookkeeping
  • Xero Course training material update (workbooks and videos are being updated and added as we speak so stay tuned for more announcements soon
  • Wholesale training course and partner offer – we’ve beefed up our Enrolment Voucher system to help more business buy cheap courses
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Xero now looks like Quickbooks Online and MYOB needs an upgrade

Xero, Quickbooks and the plus button

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The Plus button in Xero

We’re currently completing new, updated content for our Xero courses and one thing stood out more than anything else – the PLUS button in the top right hand corner! If you are familiar with Intuit Quickbooks you’d immediately recognise that their PLUS in the top centre of the screen is how you access most of the software’s features and I’ve always liked how easy it makes navigating the software. If you compare the two of them you may think that the Xero software still has some way to come.

The other thought I had about this change is “how much will Xero change its user interface”? People get used to how to navigate around a software program (User Experience) and don’t want things to change too much and that has been a great feature about MYOB – their navigation has remained fairly consistent for two decades.

Will cloud services be upgraded like their computer software peers of the naughties?

Microsoft might be the inspiration for change for Xero because although most of the formulas and functions in Microsoft Excel remain the same, the way you navigate around the software changes every 3-6 years. This is a boon for the larger software training companies that charge extra for courses in the different versions (we include all versions for the one price of course 😉 but it can be frustrating for staff who have to re-learn how to navigate the software and their spreadsheets when the office software is updated.

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The PLUS menu in Quickbooks has more features

While we are on the topic of upgrades and how annoying they are I received an email from my accountant to upgrade the MYOB version that we share so that she can access the files to work on them! I can say for sure that I once again felt that MYOB are behind the timeline as they fight to stay in control when looking at how they develop their software compared to the other accounting programs like Xero and Quickbooks where the software is updated and live.

Testimonials for Xero, MYOB and Microsoft Excel courses

On a different note, I asked our web guy to get some information about where our students are located around Australia and at the same time get some of their testimonials quotes onto our website. He’s not finished yet, but when I see the different suburbs from all over Australia I reflect on the same picture over 10 years ago when we were operating physical training centres in Sydney’s North Shore, Northern Beaches and Parramatta and our students were located within 20kms of each centre.

It’s a wonderful feeling to see students doing our courses from all over Australia but it’s even better when we see enrolments from UK, Canada, US and Hong Kong because it shows the true power of cloud based services.

When you want to become a Registered BAS Agent

Start a bookkeeping business not a franchiseLast week I wrote about starting a bookkeeping business while you are working your day job and I just want to add a note that may be very useful for those who want to become a registered BAS agent. National Bookkeeping offer a BAS lodgement service through our licensees and it is a great way for qualified bookkeepers (who have their Cert IV in Bookkeeping or Accounting) to work with an organisation and build up the hours they need to register as a BAS agent via the Tax Practitioners Board.

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You can start a bookkeeping business alongside your job

Starting a bookkeeping business is a learning process

Thinkink about starting your own business and want to learn from small business mentors and other entreprenuersWhen I started my first business I was in my early twenties and I knew that I needed to be available during normal business hours when customers made enquiries so I jumped off the short corporate journey I was on and worked full time in a bar – 4 long shifts of 10 hours, including weekends. It was a big change in mindset for me (admitting I had failed in the corporate race) but it gave me the time and money to learn about business and what having a business is like. It’s the same for a new bookkeeping business.

Finding the time

Time management is tough when you are a mature person: family, kids, school, part-time work and studies are common for many people in their thirties and forties and sometimes this is enough to stop people before they even get started. Despite the continual pressures on your time it is possible to fit in a new business and it’s centred on finding your productive time or available time.

Some people use mathematics to find available time – 168 hours in the week, then block out things like travel time, work-time, study time etc, but I think you’re best off finding the time where you can get into “the zone”, after all you’re exploring, practising and researching something that will result in you being able to earn money close to home or even by working at home! For early risers this time is first thing in the morning while you’re drinking a strong coffee, for others it will be at night after the kids have gone to bed and for some it will be on the weekend when you’re not really doing much else. Most people living in the big cities have a long commute into the city and often this is a good time to study, read and research. You only need a couple hours a week to start imagining yourself in your new business.

Keeping track of your tasks

OK, so you managed to find the time – most people can find the time if the task or project they are working on is important to them. The next thing is how are you going to keep track of what you learn and what you need to do? My first real success in this area came when I listened to a Jim Rohn audio cassette (yup) where he talked about the value of a journal filled with empty blank pages and how that journal was more valuable than a book filled with details about someone else’s life. To reward myself for writing in it, I’d treat myself to a coffee at a cafe and to this day I write in a journal most days of the week – particularly at the beginning of each week – I don’t go out to drink as many coffees though.

This practice taught me that every obstacle can be over come and every goal reached, it’s just a matter of figuring out how to do it. This practice also helped me understand what I was working on better because I would spend the time to make a note of the biggest challenges.

I’ve used a number of different software programs and services to help me manage tasks and time, including:

  • Google Apps Tasks
  • Google Apps Calendar
  • Asana
  • Basecamp
  • Time Meter

I use my journal to write down goals for the week for myself and for my direct team and I refer to it several times a day during the entire week. Throughout each day and at the end of the week I put a big tick next to everything that was completed and if there are things that I didn’t complete I don’t kick myself about it; I just re-write it as a task for the next week (or realise that it wasn’t that important).

Be accountable

jim-rohn-inspiration-for-starting-your-own-bookkeeping-business-and-setting-and-achieving-goalsA big reason for my maintaining the use of a journal was to have a record of the work that I had DONE as much as what I’d planned to do. One of the worst feelings I can imagine is having so much going on in my mind that I don’t know which way to go or where to start and by going through the process of journaling and setting goals I am able to gain clarity and set some simple achievable goals. Many of my goals are to simply learn more about the task that I am working on or understand something that a member of my team is struggling with.

Lately we’ve made some big changes to our Enrolment Voucher System and it has involved connecting multiple different online services together in one solution. Some parts of it worked smoothly while others were a real struggle so I wrote that down as a goal to research and we ended up finding a solution EVERY time. This system enables us to provide low cost courses to our corporate training clients so it’s very important to us.

It’s not about busting your balls for not finishing a task on your list, it’s more about remaining on track to achieve your goals and keep moving forward constantly in the direction of your goals.

Do something you love doing

Am I really doing something I love doing? More than anything I would like to be swimming on a clear beach, sun bathing, drinking something alcoholic (but in moderate proportions of course), then eating something and then having a rest 🙂 But as far as work is concerned I work from my home office and choose my own hours and have a team of people who do the same! It’s something I’ve wanted to do ever since I closed my last physical training centre in Dee Why in 2006!

When I hear these words it’s more about managing the tasks that you don’t like doing (you’ll be glad to hear that most business owners hate doing their bookkeeping and would rather find a good local bookkeeper 😉 and focusing your time and energy on the things that you like doing. The stuff you don’t like often still needs to be done but you can always find alternative ways of solving the problem. You can

  • find someone who prefers to do that work and delegate it to them,
  • do the work first thing in the morning to get it done and over with, or
  • find a way to automate or systemise it.

Start a bookkeeping business not a franchise

Pre Qualify Now to start your own bookkeeping business

Challenge yourself to grow

This one is the hard one because it involves making yourself do something you don’t want to in the hope you’ll be able to achieve something you don’t think you can achieve. This is the step that often requires the help of a business mentor or a coach and some people buy into a franchise in the hope that the system of the franchise will enable them to just do the work.

One thing I have learnt for sure though is that if I didn’t make a start I wouldn’t be doing what I am doing today. When you start on your journey of having your own bookkeeping business you change personally because of the challenges you face and what you learn along the way often changes the direction your business takes or the services you want to provide.

[box type=”info”] The learning and researching stage is so important because this stage pushes you out of your current patterns and opens your mind to the endless possibilities.[/box]

In business to help others

This is one of the most important things to keep at the front of your mind when you’re starting a new business – that only when you are helping to solve other peoples problems are you going to be of any value. When you maintain the positive thought that you are actually in business to help someone with their problems it’s easier to focus on solutions for your clients rather than what YOU want right now and that is the moment your challenge will begin to show results. It is often the moment when you go from the “I want/need $X per hour” to “I can help a business do XXXX better and save them XXXXX” – you can fill in the blanks yourself.

I wrote this blog after listening to stories from different people, most of them currently working in the corporate world where they deal with long commutes, frustrating traffic, childcare costs, politics and deadline stress, under-staffing etc. These people are very experienced and their knowledge would help growing businesses closer to where they live but these people still have to manage the transition while still paying their mortgage. To these people I say “Start now and with a little bit of time each week you can have a business and potentially even new clients within 3 months, while clearly defining how you’d like to work the the type of clients you want to work with”.

Here’s to your success 🙂

 

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How Much Should You Pay for Bookkeeping Business Marketing

Bookkeeping business marketing includes price, packaging and the marketing message

michael-locke-talks-about-marketing-and-it-applies-to-bookkeeping-businesses-tooI had an opportunity to interview the man who managed the entire marketing program for Dyson when they came to Australia from the UK and helped Dyson become a phenomenal success and a leading brand in Australia. Michael Locke pointed out very clearly in that interview that product (and service) design, including packaging and pricing, is one of the pillars of good marketing – one of the Four P’s and Bookkeeping Business marketing is the same. Watch the video to learn more.

Many bookkeepers, particularly those starting a new bookkeeping business after coming from the corporate accounting world, think in terms of earning dollars per hour and days per week whether they work short term or several days a week so a big part of our bookkeeper induction into National Bookkeeping is to help manage their calendar for multiple clients and clients of different sizes.

Business plans, spreadsheets and other templates for bookkeepers

bookkeeping-basics-free-education-guideIt’s not hard to find a template for a business plan and if you are good at spreadsheets or have used Microsoft Excel in the past you’ve probably already got some good “templates” to work with. Things like business cards, flyers and prospect questionnaires are included in the National Bookkeeping licence but again I’ve met many bookkeepers who spend money on graphic design, websites and flyers before they even “advertise” their message to potential clients and I often ask how important that really is considering most clients make a decision based on the person they communicate with for bookkeeping work.

We include our Microsoft Excel Course – all 9 in the licence. We also include the MYOB and Xero courses and if you let us know you’d like to be promoted as a local face to face trainer for MYOB we’ll work to connect you to businesses who want to learn how to use these programs for their business.

While I’m at it I should mention that our Beefed Up Bookkeeping Basics – Level 2 workbook is included in the licence as well as a number of new workbooks, guides and other content that we are currently working on!

Less work for you and a team to help you succeed

deb-crompton-bookkeeper-from-mandurah-wa-local-myob-and-xero-portrait-smlI’m writing this post because I’ve had several conversations with Deb, our Mandurah Bookkeeper licensee, and we’ve managed to focus most of our time on constructive marketing content for blogs, flyers and other material that we’re working on together to get her discovered in her local area. There’s work that Deb needs to do but its focused on customer service and helping local businesses rather than on marketing.

The other aspect of starting a bookkeeping business as a National Bookkeeping licensee is that the

  1. Cost is very low
  2. Mark and I are able to provide mentoring support to our licensee to help them during the various stages of their bookkeeping business
  3. Our content marketing team can focus on building a great story around you, and
  4. We can leverage the national marketing reach of our existing websites

Something small business clients like is that National Bookkeeping licensee are vetted during the Pre Qualification process so they feel confident that they are working with high calibre bookkeepers (and even qualified accountants with corporate experience).

Looking for experienced bookkeepers in Brisbane/Gold Coast and Melbourne

We’ve received interest from small businesses in Melbourne and are also looking at expanding our marketing in Brisbane Gold Coast so if you are looking for more clients and want to be part of something bigger Pre Qualify now.