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The New Year’s Approaching: Think About New Content Marketing for Your Business

The Value of Content Marketing

the-value-of-online-content-marketing
Finding it hard to get started in content marketing? Register for our upcoming course.

The beginning of a new year, which is typically the quietest as people take a while to adjust to the work and school routine, is when a lot of business owners spend time setting goals for the year ahead.

Just as individuals set their own personal new year’s resolutions, many business owners use January to set some new year’s resolutions for their business’s marketing activities.

Here are the Digital Marketing tasks that staff can do to bring more inquiries and more sales:

  • Business blogging vs paid Google Ads or Facebook Ads
  • Email Newsletters
  • Optimising images and photographs for SEO

Continue reading The New Year’s Approaching: Think About New Content Marketing for Your Business

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Why Partnerships Can Be Risky Business

An Understanding of Business Partnerships is Essential

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Structuring your business as a partnership doesn’t have to be risky business if you arm yourself with the right information first.

As we mentioned in our previous post about doing the necessary actions to start your new business now, rather than in January, there are lots of tasks to carry out before your business will be ready to commence trading. The first, most important thing you should do, is register for an ABN.

There are lots of services available that, for a fee, will register your business name, company structure, domain name, email hosting, and even register your business for GST and PAYG. But do you really need to use these services? Well, it depends. 

You might if: Continue reading Why Partnerships Can Be Risky Business

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FREE Digital Business Course

Learn How to Run a Business Online

starting-a-new-cafe-or-retail-business
It doesn’t matter whether you have a specifically online business, or a gift shop, clothing store, cafe or other bricks and mortar business, as a business owner, we can help you understand the digital economy.

In a post I published about starting your own business, I said that all small business owners should have an understanding of traditional and digital marketing. You’ll be surprised how many don’t!

All businesses have a digital aspect to them these days so it’s vital that business owners and managers know how to manage the digital aspects of their business.

This starts by understanding some of the terms used and how websites, domain names, hosting and the Google search engine works. Continue reading FREE Digital Business Course

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Start Your Business NOW!

The Christmas Holidays is a Terrific Time to Start a New Business

start-your-own-small-business-this-christmasIF YOU’VE DECIDED THAT this will be the year you start your new business, don’t wait until January to begin your journey to becoming the head honcho.

Right now is the best time of the year to begin — because while everyone else (businesses included) has gone on on holidays, you’ll be ready to take on your first client or customer by the time January 2017 rolls around. Continue reading Start Your Business NOW!

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How do you manage your online content marketing?

What’s all this about content marketing?

Content marketing and automatic marketing response marketing can help real estate agents standout and build credibility for property vendorsWe’re busy developing a new content marketing course because as a form of online marketing, content marketing is finally starting to come into its own. Content marketing has actually been around for many years – it’s been known as custom publishing, branded content, branded journalism, and custom media – but as it became more popular, marketers began referring to it as content marketing to make it easier to for their clients to understand.

Content marketing is basically the process of creating valuable, informative content – blog posts, email newsletters, ebooks, etc – and sharing it online to help attract and retain customers. But because it requires a lot of content to be produced and regularly, many small businesses are outsourcing their content marketing needs.

Your content marketing needs to have a purpose

To make the most out your content marketing, you need to have goals and a strategy in place to achieve them so you’re not just wasting your time. This is the same as traditional marketing activities, which we cover in our Small Business Management Course. You also need to be able monitor how each piece of content is going at achieving those goals.

If you’re also hiring a content writer or strategist to help you with your content marketing, you also need a way to easily collaborate. Now, if only there was a way to monitor and analyse your content marketing AND schedule and set content marketing tasks for those people you’re working with…

A tool for schedule and managing content marketing

Well, as we’ve recently discovered, there is! It’s a cloud-based content marketing and editorial calendar called CoSchedule and it allows you to schedule and create content marketing tasks, assign those tasks to your team, create and publish blog posts, share links to content via social media, and monitor the success of your content and the social media platform all within the CoSchedule app.

It’s a very powerful, very useful tool for small businesses that work with a number of remote workers who are based around the country, as it allows complete collaboration with your team and also integrates seamlessly with WordPress. It also helps you to optimise your blog titles and your social media sharing to help drive your web traffic.

By providing you with detail stats – and also integrating with most web analytics software, including Google Analytics – you can see what content performs well and what doesn’t, so you can improve you content in the future.

You need to know your readers to succeed

Because content marketing is about creating engaging and interesting content, whether it’s blog posts or ebooks or something else, it’s vital that you know what content your customers like and what the don’t, so you can ensure you’re always keeping them engaged.

In a post I wrote about content marketing not so long ago, I mentioned how important it is to know and understand your reader, because that’s what’ll help you to engage and interest them with your content. If you have highly engaged people consuming your content, they’re more like to share it with their friends, family and other people in their social networks.

This helps to spread the word about your business, which will bring you more customers and make you more money. But better than that, it’ll also help you to see new opportunities and areas into which you can expand your business.

Content marketing can help expand your business too

We used the feedback we received from our content marketing activities when we decided to develop the Xero training courses and the currently in-development content marketing course; it also guided us in our decision to partner with National Bookkeeping who are taking on licensees and helping them to start their own bookkeeping business.

Yes, we got all that from content marketing! Because through our content marketing, we got to know you, our readers, and what you were interested in and that allowed us to look for the types of courses and business opportunities that would interest you. You can do the same for your business too.

Learn about content marketing from the experts

If you’d like to learn about content marketing, our new content marketing course is currently in development. We’re working with an Australian journalist, a successful small business owner, and a digital marketing specialist to create a relevant, easy-to-follow course that’ll guide you through the process step-by-step. In the meantime, you can subscribe to our blog to continue reading our posts, where we’ll keep you updated on how it’s progressing.

If you’re looking for the opportunity to start your own home-based bookkeeping business, we recommend you get in touch with National Bookkeeping, who is taking on licensees. We’ve made all of our courses available to them, which will include our content marketing course when it becomes available so their licensees can learn all about starting and operating their own bookkeeping business.

What about content marketing for real estate agents

We’ve recently become aware of the need for real estate agents to build their own personal profile and credibility online. Property vendors who want to sell their property are (like the rest of us) increasing looking online for selling agents who have good experience and great reputation to sell their properties at the highest possible price and as quickly as possible. Watch this space as we learn more.

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New You, New Business Startup?

Now is the time to explore new startup opportunities

Dreaming about setting up a new business startup
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As the end any year approaches, it’s easy to get caught up in the fun and frivolity of summer, by enjoying the few weeks of the holidays in the sun with friends and family. But it’s also a really great time to think about your career plans for the new year.

If you follow this blog regularly, then you may already be aware that EzyLearn has launched a new service called the StartUp Academy.

The goal of the StartUp Academy is to help people launch and operate their own home-based businesses, supported by our network of successful business owners and entrepreneurs. Continue reading New You, New Business Startup?

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The NBN will make it easier to move out of the city and start a business

Regional Australia Is Available To Work For Sydney, Melbourne, Brisbane and Perth

Is the NBN available in your suburb - national broadband networkA lot has been said in recent weeks about the cost of housing in Australia’s capital cities, but in particular, Sydney, which has the highest median housing prices in the country; a figure that, according to the Australian Bureau of Statistics, has increased by 30 percent since 2012 and is continuing to rise, seemingly unabated.

As a result, people – and I mean all people; couples, families, singles – are moving out of the city to regional areas, where housing prices are lower. Continue reading The NBN will make it easier to move out of the city and start a business

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How much should a local bookkeeper charge?

What is a local bookkeeper worth?

I recently wrote a blog post about whether bookkeepers could also provide marketing services to their clients, which I also touched on in another recent post about starting a bookkeeping business and the need to be diverse in the services you offer as an independent contractor.

While brainstorming with Ray from the Startup Academy about the services bookkeeper charge and the rates they can earn we discovered that there is a huge variety of services that a bookkeeper can offer and as a result their rates differ. Continue reading How much should a local bookkeeper charge?

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You’ve Already Got a Business Coach – YOU!

being your own boss
Every time you set goals and generally act like a boss, you’re serving much the same function as a business coach.

Ever since EzyLearn’s early days, when we still had our training centres in Sydney, I’ve always gained a real buzz out of helping our students start their own businesses.

I still do, which is why I recently presented a seminar at the Reinvent Your Career Expo and why EzyLearn has partnered with the StartUp Academy.

The StartUp Academy is a start-up incubator for entrepreneurs who want to work in industries currently experiencing rapid growth — like the work health and safety industry, for example — but who also want to have balance in their home and work life; to be their own bosses. Continue reading You’ve Already Got a Business Coach – YOU!

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Affiliate Marketing: Partner with Us to Start Your Own Business NOW

Start a Computer Training Business

start your own businessDo you want to start your own business? Perhaps a home-based business? At EzyLearn, we’re passionate about helping people follow their dreams and start their own businesses.

At the moment, we’ve got a host of opportunities available to people who would like to partner with EzyLearn and start their own home-based business with a focus on Bookkeeping. Continue reading Affiliate Marketing: Partner with Us to Start Your Own Business NOW

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Want to Earn a Thousand Bucks for Giving a Referral?

referral marketing
We’ve come across a great new referral marketing website that will pay you a grand for referring a colleague.

We’ve published numerous posts about referral marketing, which is an invaluable and cost effective way of marketing your business. In particular, we talked about LinkedIn. This is something that I, Steve Slisar, CEO of EzyLearn, am a big believer in — and so is small business marketing guru, Michael Griffiths.

You can learn more about using LinkedIn for referral marketing by attending one of Michael’s Sydney workshops and here’s a company willing to pay a good commission for referrals. Continue reading Want to Earn a Thousand Bucks for Giving a Referral?

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Thanks For Loving Us

MYOB online training courses
We are thrilled that our customers appreciate our attention to good, old-fashioned customer service.

In a recent post we talked about how you can use referral marketing and LinkedIn to market your business to grow your customer base. But once you get those new customers, the most important thing is making certain you keep them.

Great customer service is the key to ensuring you always have a happy customer. Providing consistently good customer service and being courteous to people in the way you communicate with them, be they suppliers or contractors, as well as customers, is also highly beneficial to your business in other ways. Continue reading Thanks For Loving Us

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Is QuickBooks Taking on MYOB Online?

With the arrival of cloud-accounting software came the opportunity for old foes and new players to enter the accounting space, once dominated by MYOB.

We offer training courses in MYOB, because it’s still the most widely used software package by accountants, but we’ve also recently expanded our cloud-accounting courses to also include Reach Accounting and Xero; two new players to enter the accounting fray. Continue reading Is QuickBooks Taking on MYOB Online?

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So You Think You Can Be an Entrepreneur?

entrepreneur
Entrepreneurs are strong-minded individuals – but we’ve found there are at least 5 other qualities they tend to possess that leads to their business success.

In running our Small Business Management Course and MYOB Training Courses, one of most common reasons we find that people want to start their own businesses is to be their own boss and work remotely from home.

This is a perfectly understandable sentiment — but it’s not necessarily conducive to making a small business work.

Entrepreneurs are known to be people who manage starting up and/or bringing to fruition their own businesses and ventures, but entrepreneurs are a certain breed and as many find out the hard way, self-employment is not for everyone. Continue reading So You Think You Can Be an Entrepreneur?

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How Bad Do You Want It? (Money, That Is!)

invoicing small business
Don’t do all the hard work and not get paid for it: consult our checklist for what you can do to get paid – and faster.

If you’re working as a contractor and using an Australian business number (ABN), rather than a tax file number (TFN), you’re self-employed, and this means you will need to invoice your customers for the products or services you provide in order to get paid.

If you’ve only ever worked as an employee before, you’re probably used to being able to set your clock to payday, but unfortunately this isn’t often the case when you’re a contractor.

Getting paid late — or worse, not at all! — can seriously affect your cash-flow, and in turn, affect the success of your business, which is why we cover things like financial planning in our Small Business Management and Start Up Course.

Continue reading How Bad Do You Want It? (Money, That Is!)

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Is Google Your Sugar Daddy?

google marketing networking
Show Me the Money: A thorough understanding of how to use Google can help you – and your business – earn more.

We’ve been writing about referral marketing a lot lately, and in a recent post about marketing action plans, we talked about why you should include referral marketing and/or networking as a marketing strategy in your marketing plan.

That may seem silly to some people, since networking doesn’t always translate to sales straight away, but we’ve discovered another reason why you should include it in your marketing plan: Google! Continue reading Is Google Your Sugar Daddy?