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Depreciation and Tax Deductions Associated with Granny Flats

Working Out Your Depreciations with Excel

excel online training course financial forecasting
Ok, so you may or may not have the room for a granny flat, but either way, Excel is the foremost tool for forecasting financial investments.

If you have the room, building a granny flat on your property can prove to be very lucrative. EzyLearn has recently created a new Microsoft Excel exercise, using the construction of a granny flat as a case study, which forms part of our online Excel Training Course.

It was created to help students understand how to use Excel for financial forecasting, but it’s also useful to those interested in constructing a granny flat on their property.

Costs that will be depreciated

In a recent post, we mentioned claiming depreciation on the property’s existing dwelling. If the existing dwelling on your property is rather old, it may not be able to be depreciated. Depreciation rates are determined by the ATO, while an quantity surveyor will be able to determine the value of your dwelling. The cost of the new granny flat will be depreciated over time. Keep in mind that individual elements of the granny flat, such as the floorings, can also be depreciated in addition to the capital structure.

Most expenses can be deducted

The ATO has a long list of expenses relating to rental properties that can be deducted. If you visit their website, you’ll find that most expenses relating to a rental property can be claimed as a tax deduction, depending on the type of rental property. If your granny flat is intended as a long term rental, as the granny flat in our case study is, then nearly all expenses, including the demolition of the old garage and other capital works can be deducted right away.

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How you treat these expenses and depreciable assets is covered in the granny flats case study of our Microsoft Excel Training Course. Visit our website for more information on our full suite of training courses.

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EzyLearn online training courses count towards CPD points

EzyLearn Excel, MYOB and Xero online training courses count towards Continuing Professional Development (CPD) for bookkeepers and accountants. We’ve been an accredited training provider of the Institute of Certified Bookkeepers ever since the organisation started in Australia. Find out how CPD points can be of benefit to you.

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Use Excel to Manage ALL Your Investments

Once You Master Excel You Can Do Anything!

using excel for financial forecast granny flat2
Excel is one powerful tool. Its formulas can be extrapolated to most any accounting software program.

In our Excel training Course there’s an exercise workbook on granny flat investments, which takes you through all the steps involved in developing a financial forecast for a granny flat. It can also be used to determine the financial forecast of any investment, not just granny flats.

Even though lots of cloud-based software applications have come along in recent years — Xero and MYOB and CRMs like Zoho — which have made it possible for lots of business owners to keep track of their financials and customer sales history without ever needing to open an Excel spreadsheet, Microsoft Excel is still the software used by accountants and analysts in nearly every profession.

Excel is flexible

Microsoft Excel may be difficult to master — indeed, it’s probably one of the most difficult in the entire suite of Microsoft programs — but it’s also the most flexible. The formulas sitting behind nearly every cloud-based accounting software can all be replicated and modified in Excel, where in MYOB or Xero, they can’t.

You can’t enter the details of your granny flat project or other investment into Xero and MYOB and create a financial forecast, even though near similar formulas are being used each time you run a profit and loss statement.

Cloud software is Excel plus PLUS

Before computers and Microsoft Excel came along, accountants used a pen and paper to keep track of their clients’ business financials. And before that, before the numeral system was invented, the abacus was the main accounting tool used by merchants and traders to keep track of their finances.

You probably have no use for an abacus anymore — although in some parts of Eastern Europe and Southeast Asia people still do — because, as an accounting tool, it’s too basic. But the same cannot be said about Excel, which is capable of handling complex formulas and rendering an answer.

Export accounting data into Excel

Because cloud-accounting software is essentially a very user friendly version of an elaborate, however inflexible, spreadsheet, it means you’re able to export your accounting data into Excel. Financial analysts and accountants do this when they need to carry out further analysis on a client’s financial data, and you can too.

Once you know how to use Excel for financial forecasting, you can use the same formulas and modelling for any financial forecast — be it for a granny flat project, business investment, anything that requires you to make a financial decision.

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Visit our website for more information on our Microsoft Excel Training Course, with its new intermediate-level ‘Granny Flat Case Study’.

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online bookkeeping courses to earn cpd pointsEzyLearn Excel, MYOB and Xero online training courses count towards Continuing Professional Development (CPD) for bookkeepers and accountants. We’ve been an accredited training provider of the Institute of Certified Bookkeepers ever since the organisation started in Australia. Find out how CPD points can be of benefit to you.

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Use DropBox to Store Your Tax Records Digitally

In a previous post I suggested it’s a good idea to create a digital filing system for your business receipts and tax records. Storing tax records digitally is not just a space saver — it’s also an efficient way to share information with your accountant and bookkeeper, especially if you’re working with a remote bookkeeper, as it’ll speed up the process.

Our Xero Bank Reconciliations and Journal Entries Course will also show you how to record these transactions in Xero. 

Continue reading Use DropBox to Store Your Tax Records Digitally
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When Building a Granny Flat, Here’s What You Need to Consider

Excel Can Help You with Financial Forecasting

using excel for financial forecast granny flat
Excel is a great tool if planning a big ticket project like developing a granny flat on a property.

If you have the room, building a granny flat on your property can prove to be very lucrative. EzyLearn has recently created a new Microsoft Excel exercise, using the construction of a granny flat as a case study, as part of our Excel Training Course. It was created to help students understand how to use Excel for financial forecasting, but it’s also useful to those interested in constructing a granny flat on their property.

The first thing to consider is whether it’s viable to borrow money to fund your entire granny flat project. Most people add a granny flat to their property to earn an additional income by renting it out. If this is your intention, then you need to determine whether the granny flat will become a positive cash flow investment or a negative one.

The existing property

To begin, you must determine the value of the dwelling or existing property on the land you own. Is it brand new, relatively new, older style, or very old? You should have a quantity surveyor determine the value of the existing dwelling, to determine how much of the entire property’s value — that is, the house and land — is based on land value. In most cases, land value will far exceed the value of the dwelling, however many people are surprised to learn by how much, especially if the dwelling isn’t very old. Once you know the value of the dwelling, you may be able to claim depreciation as a tax deduction.

Development costs

You should now start to factor in the development costs associated with the project. This includes the cost of demolishing any existing structures — a garage or shed, for example — and remediation of the site in the event asbestos is present. You should also have a fairly good idea of what it will cost to construct the granny flat up to the stage where you can move in. Not all granny flat construction companies take you up to this stage, often exiting at lock-up stage instead. Don’t forget to include any council fees or levies associated with constructing your granny flat.

Expected income

In the Microsoft Excel case study, both the existing dwelling and the new granny flat will be rented out as investment properties. However, you may not do the same. You need to determine how much rental income you can reasonably expect to earn from your granny flat. You should also determine whether you’re located in a region with low rental vacancy rates and high demand for long term rentals. This will determine not just the net weekly income you can expect to receive, but also the frequency at which it will be occupied, which will also factor into your bottom line.

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Considering each of these areas is just the first step in developing a comprehensive financial forecast of your granny flat project. Our Microsoft Excel Training Course, with its new granny flats case study, goes into much greater detail. Bookkeepers can also keep up their certification and earn CPD points with our Excel, MYOB and Xero courses. Visit our website for more information on our full suite of training courses. 

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How and What Kind of Receipts Do You Need to Keep?

Xero course online receipt keeping

Online Receipt Keeping is the Way to Go

A HUGE PART of reconciling your bank account involves coding business expenses or purchases. You then need to keep a record of those expenses in the event you’re ever audited.

Our Xero Bank Reconciliations and Journal Entries Course covers how to code an expense or purchase in Xero, and it’s important to also store your receipts and get them to your bookkeeper if they’re working remotely.

Many people have used Dropbox to capture images of receipts but there are even better ways. Continue reading How and What Kind of Receipts Do You Need to Keep?

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Performing Weekly Reconciliations in Xero

Why it Pays to do Regular Bank Reconciliations

bank reconciliations weekly
Doing regular weekly bank reconciliations will help avoid confusion or errors later on.

In our Xero Bank Reconciliations and Journal Entries Course, you’ll learn how to carry out each step in the reconciliation process, in particular how to set up bank feeds. Bank feeds are an important function that allows transactions on your linked bank account or credit card to automatically show up in Xero, so you (or your bookkeeper) don’t have to spend time entering the details from scratch.

Both contract bookkeepers working from home or employees working remotely or in the office can log in and perform bank recs using bank feed data. Continue reading Performing Weekly Reconciliations in Xero

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How Bank Feeds Save Time and Money

Making Light Work out of Bank Reconciliations

Xero bank feeds
Incorporating Xero bank feeds will save you time, money and stress.

Cloud accounting software’s greatest innovation was not putting the software in the cloud; it was introducing bank feeds. You’ll learn how to set up bank feeds in the latest version of Xero in our Xero Bank Reconciliations and Journal Entries course. For now however, we’re going to explain why you should — whether you’re a business owner doing your own bookkeeping or whether you’re a bookkeeper employed to do it for your clients — be using bank feeds.

Bank feeds in brief

A bank feed is an automatically created list of the transactions (spent and received) in your bank account that is imported into your Xero accounting software. For this to occur, you have to give Xero permission to access your account. Some people feel funny about this, but bank feeds have been around for so long now that, just like online shopping, there’s really nothing to worry about. I won’t go into how the technology works, but I will say that no one looks at your account data; you’re just allowing the free flow of information between your bank and Xero.

Direct bank feeds save time (and indirectly, money)

There was a time when you or your bookkeeper had to wait until your bank statement arrived before any transactions could be reconciled in your accounting software, usually at the end of the month. For businesses with a lot of transactions, either in the form of receivables or payables or both, reconciling a month’s worth is a finicky job that’s prone to errors.

With bank feeds, transactions will show up in your accounting software as soon as the payment leaves your account or credit card. If you (or your bookkeeper) get in the habit of reconciling your account on a daily, twice weekly or weekly basis, it makes it easier to accurately code each transaction because you’re only dealing with a few at a time. This results in fewer errors and fewer hours spent fixing them, and that saves money (read: time = money).

The Xero online courses we offer

Xero online training course bank feedsBank feeds are an important aspect of reconciling your (or your client’s) accounts. Our Xero Bank Reconciliations and Journal Entries Course covers setting up bank feeds, plus much much more. Alternatively, to take it back a step, you can learn about invoicing, credits and reporting in our Xero Day-to-Day Transactions Course.

Using an old version of Xero?

You might like to read this prior post we wrote explaining how you can add bank links on an older version of Xero or enrol for our Xero courses here.

 

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Announcement: Xero Bank Recs and Journal Entries

Bank Recs are a pain in the !@Accounts#$

Bank Statement for Bank Reconciliation Courses in MYOB, Quickbooks and XeroAlthough the daily data entry is a frustration for many business owners and manager, particularly if you are quoting, ordering and invoicing regularly, the bank reconciliation is the most frustrating for bookkeepers, BAS agents and accountants because they need to make sense of EVERY transaction and make sure it is accounted for correctly. Xero bank reconciliations are made easier with bank feeds and today we announce that this course is available as part of our All Xero Courses for 1 Price Offer!

Bank Statements Reveal Much

We base our bank reconciliation course development (for Xero and Quickbooks) on our MYOB Bank Reconciliation Course and I was reviewing the contents of this course a couple weeks ago.

The thought that stuck in my head the most was “Wouldn’t it be great to design my own bank statement! A bank statement that I would like to see for my business each month” but that is a topic for another “business development and goal setting type blog”.

The important thing for bookkeeping students is that this bank statement includes most of the transactions that you’ll come across each month including interest, capital purchases, loans etc that you’ll probably need to check and make sure they’re coded correctly.

Xero and all cloud accounting programs make bank reconciliation easier because they enable you to import bank feeds directly from your bank. This saves a lot of the typing involved in data entry but you still have to get the codes right.

Xero 513 Bank Reconciliation Course

Learn more about what is included in this course at our Xero Bank Reconciliation Course landing page. In this course we introduce a new “character” in our course design – Jerry. Jerry is an ordinary man who decides to go into business because he loves talking to and helping other people but he’s not that tech savvy (or accounting savvy) so he makes a lot of the mistakes that many other business people make when they are starting out for the first time.

If you are an existing student enrolled into our Xero Courses, just contact support and ask them to enrol you into the Xero 513 (Bank Recs) course – there’s not charge for you if you are within the 12 months course access period.

Stay tuned for more updates to our Xero and Quickbooks Training Courses.

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Working Out Job Costs and How to Charge Your Clients

Why You’re Underselling Yourself with Fixed Price Quotes

bookkeepers fixed price quotes
There are many reasons why you may lose out when fixed price quoting.

I’ve written a number of blogs on how bookkeepers can work out their fees and what good local bookkeepers generally charge. However, now we examine the nitty gritty of determining your on-the-job costs so you can clearly see what your hourly rate should be.

When it comes to working out fees, most business owners go: “Well, the average market rate for my profession is X per hour and this job should take around Y hours” and off they go and give their client a quote that, in today’s small business parlance, is frequently referred to as being a fixed-price quote or the project fee.

This would be fine except that you’re essentially working on an hourly rate, without the benefit of being able to charge the client if you run over your allocated timeframe. Continue reading Working Out Job Costs and How to Charge Your Clients

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What Bookkeepers Can Learn From Real Estate Agents: Facebook Advertising

Facebook – Great for Local Marketing

using facebook for bookkeeping marketing
Facebook can be extremely useful for marketing to a local audience.

In its decade of existence, Facebook has built up a wealth of data about its users, data that it likes to sell back to those who need it, in the form of targeted advertising. Facebook advertising, though similar in its approach, is very different to Google Ads in what it delivers.

Real estate agents discovered the value of Facebook advertising early, and have used a combination of images and videos to successfully deliver their marketing messages and sale pitches directly to their target market and in order to set their prices. Continue reading What Bookkeepers Can Learn From Real Estate Agents: Facebook Advertising

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What Bookkeepers Can Learn From Real Estate Agents: Using Video and Images

Focusing on Education Rather than Sales

how bookkeepers can use videoTHE INTERNET HAS CHANGED the way businesses market their services to prospects, from a simple sales message to an educational one.

Real estate agents caught onto this shift in buyer trends early and started creating online content to cater to these buyers.

Visit the website of any real estate agent and you’ll find lots of images and videos educating potential buyers about their services, previous sales and the local area they represent.

Continue reading What Bookkeepers Can Learn From Real Estate Agents: Using Video and Images

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What Bookkeepers Can Learn From Real Estate Agents: Sales Pitches

Never Fear: A “Sales” Pitch Can Really Just Be a Conversation

bookkeeping sales pitch
You actually don’t need to be ‘salesy’ at all; just find out how your services match another person’s needs.

After you’ve set the correct prices for your bookkeeping services, it’s time to perfect your sales pitch. It’s good to think about the way real estate agents sell a property to prospective buyers: Good sales agents don’t pitch to the buyer at all. Instead, they get to know the buyer and their needs.

If that happens to suit the property they’re selling, they tell them so. If it doesn’t they tell them that too. Often, they’ll mention another listing they have that might better suit the buyer.

Continue reading What Bookkeepers Can Learn From Real Estate Agents: Sales Pitches

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What Bookkeepers Can Learn From Real Estate Agents: Setting Prices

Don’t Reinvent the Wheel: Glean Relevant Info from the Property Industry

how much to charge as a bookkeeper
As a bookkeeper you can learn much from the humble, or not so humble, real estate agent!

As a bookkeeper, or someone thinking about becoming a bookkeeper, you may be surprised how much you can learn from real estate agents. For an example, take the way a real estate agent has to price a property for sale.

The key to selling a property quickly and efficiently, is setting the right price. A real estate agent who sets a price that’s too high for the market, isn’t doing her or his job properly. In such cases, the property will sit around for many weeks, or possibly even months, until the price is eventually reduced to one the market will bear, sometimes to well below market value.

Continue reading What Bookkeepers Can Learn From Real Estate Agents: Setting Prices

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There is No Official Diploma in Xero

Nationally Recognised Courses in Quickbooks, MYOB and Xero Courses do NOT Exist

Federal Government Department of Education and Training myskills website check on RTOs and accredited coursesA lot of our enquiries regarding MYOB, Xero and Quickbooks courses are from students looking for a bookkeeping job or start a bookkeeping business so when they ask about accredited or certified courses in accounting programs its because they want a qualification or because of what they’ve read on training websites – some of them are very confusing. The biggest confusion that I’ve come across lately has been about a Diploma in Xero! it doesn’t exist.

The best place to find out the truth about Nationally accredited courses is at the official government websites: http://training.gov.au/Home/Tga and https://www.myskills.gov.au/ and if you do a search at either of these sites for Xero,MYOB or Quickbooks and you’ll find there are no results and the reason is simple – bookkeeping skills are the same regardless of which software program you use.

When the Department of Education & Training began the process of regulating the education industry last decade I explored the options of applying to turn EzyLearn into an RTO and decided against it because of the red tape and high compliance costs. I’ve since spoken to managers at some VERY large companies that initially decided to jump on the RTO bandwagon only to discover many years later that it was all a huge cost for very little benefit. This doesn’t mean that RTO’s are bad, it’s just that the business owner needs to go through an evaluation process to see if it is financially viable. Here’s some recent news about RTO’s that have experienced financial difficulty.

Nationally Accredited-Certificate-IVin-Bookkeeping-online-training-course

EzyLearn has Partnered with an RTO for Cert IV in Bookkeeping!

EzyLearn creates, delivers and supports short courses, often called night courses, in the popular accounting software programs for a low cost and with the flexibility of online delivery so you can start quickly anytime (no waiting for a course schedule) and then progress at your own pace. See our Cloud Accounting Courses here.

If you’re looking for a Nationally Accredited Bookkeeping Certificate then learn more about what’s included and the costs for a Cert IV in Bookkeeping.

Compliance Requirements for RTO’s

A great example of one very onerous compliance task for RTO’s is that they need to keep student records for 30 years, 30 years! That’s more onerous that the 7 long years a business needs to keep tax records for the ATO! If you are really interested, take a detailed read of Standard 3 the site that governs RTO’s in Australia, Australian Skills Quality Authority (scroll down just past half way).

ezylearn-MYOB-training-workbooksEzyLearn has always been a creator of training course content and we focus on keeping our content up to date, marketing it, delivering it via an LMS and supporting students – that includes delivering exceptional value for a low price and using as many learning tools as we can (workbooks, exercise files, training workbooks, knowledge reviews).

When students ask us whether we are accredited or whether our certificates are accredited we try to find out what is most important for them: to get software skills and experience or to get a nationally accredited certificate – there is a MASSIVE difference in price and I’ve written this blog to help you find the right course for your circumstances.

Nationally Accredited Courses and RTO’s

Here are a couple things that will help you find the right course and the right training company.

  • Only an RTO (Registered Training Organisation) is able to deliver nationally accredited courses and more specifically the assessments that deem whether you are Competent or Not Yet Competent.
  • RTO’s can only deliver Courses based on the subjects available from a Nationally Accredited Library of subjects

If you are thinking about doing a Nationally Accredited Course check out whether that training provider is listed at this site: http://training.gov.au/Search. While you are at it see if the course they advertise is also listed.

Diplomas are Available for Accounting: Check your RTO

Satisfaction and Labour marketing information for bookeeping jobs if you have a Cert IV in BookkeepingSee if you can find a Diploma in Xero, or MYOB or Quickbooks? The answer is no, because their isn’t one. What some training companies offer is a Cert IV in Bookkeeping or a Diploma in Accounting and they may focus on using Xero or MYOB or other software but if that is the case you should delve a little deeper into the RTO and see how good they really are. If you search the training.gov.au website you’ll be able to see all of the information about every RTO. The Investment Banking Institute in Melbourne is a highly regarded RTO for the provision of financial services and bookkeeping courses and when you visit their Official Organisation Details page you can see the courses on their “scope”, their contact details and if there are any restrictions on the training they deliver.

If you are really that interested in learning more about accreditation and accredited courses you should take a look at the Cert IV in Bookkeeping. There are 24 available courses but an RTO only needs to deliver 13, of which 6 are core units. That means that apart from the core subjects EVERY RTO is able to mix and match with 18 of the potential elective subjects. I’m not the best at statistics but this means there are LOTS of potential combinations of subjects that can make up a Cert IV in Bookkeeping.

See my conclusion and references for examples of the type of information a good RTO will make available about the student satisfaction (Quality Reporting Indicators).

Accreditation by the Software Company: MYOB, QuickBooks, Xero

Online bookkeeping cloud accounting services using MYOB, Quickbooks and XeroAnother type of accreditation are those offered by the software companies but let’s be honest, these services are revenue raising “partner” programs and the more “paying” partners a software company has the more money they earn and the more exposure to clients they have. I recall when MYOB was in it’s early days (and still called Data Tech) that the main requirements to become a partner where to do at least 3 installations – but there was not training or quality control beforehand, it was almost like you had to wing it and if you did 3 then you were rewarded with a partner status!

In those early days EzyLearn delivered MYOB courses and some of the students who came along shared experiences about “MYOB Certified Consultants” who just flew in, set everything up and then flew out leaving a mess that often they wouldn’t fix. These consultants made themselves appear like super heroes who could only possibly come for one day at a time (they were booked out for months of course and charged a fortune). The company’s accountant or accounting staff were usually left to clean up the mess and make everything right. Sure,things may have changed these days and the standards imposed by the software companies are much higher but to me this accreditation is one of the last places a bookkeeper should turn to – and the last accreditation an employer should look for.

The best accreditation in my mind is accreditation (or certification) by the industry and that’s normally delivered by not-for-profit associations that aim to increase the education and compliance of their members.

Accredited by the Industry

Accredited online MYOB training course and support institute of certified bookkeepersThere are several associations for bookkeepers who want to become Registered BAS Agents but the most progressive is the Institute of Certified Bookkeepers. This organisation came from the UK where they are still a leading member group, when the Australian Bookkeeping Industry began the process of regulation and they recognised the benefit of letting their partners use their logo to demonstrate their membership status.

We spend over $1000 pa on this membership but we do it because our students are then able to join the Institute as student members.

Conclusion

Firstly,I did NOT see myself writing all this.

Secondly if it’s important for you to receive a nationally accredited qualification do some basic research in the company delivering the courses and make sure they are an RTO and not just using words like Diploma in Xero to confuse you and finally check out the subjects that they include in their Cert IV, you may find one company’s Cert IV is better than another.

MYOB Training Courses with 30 Day money back guaranteeFinally, If you decide you just want to learn how to use the software using practical exercises and following step by step processes that are performed in most companies everyday then enrol into one of our EzyLearn courses. The Certificate we provide is a Certificate of Completion once all our Knowledge Reviews have been completed successfully and these knowledge reviews are at the end of each section of each course. In the MYOB course we have 5 courses.

The best guarantee I can offer is a 30 day money back guarantee. Happy Learning

 

Some other references you may find interesting:

 

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Announcement: Social Media Marketing Course

EzyLearn Social Media & Digital Marketing Training Course logo image only

Social Media Marketing Course for 2017

EzyLearn Social Media & Digital Marketing Training Course logo image onlyDigital marketing is one of those fine arts that sometimes takes many attempts to get right and I’m guilty of that myself. I wrote a couple blogs recently about content marketing because I spend a lot of my time creating and modifying strategies, optimising and planning the content that my team creates for EzyLearn and other websites. However, I think many people are unfamiliar with what the term “content marketing” means — my mistake! I should have used the words that most small businesses associate with online and digital marketing: “SOCIAL MEDIA”!

Social Media Course — We Include EVERYTHING

So, now that I know social media is the keyword, I’m going to explain how every course we offer ties into your Facebook advertising and Facebook Page and why all of these aspects are important to you if you are going to spend more time and money building a strong online brand.

Content Marketing

virion and 123ezy social media course and content marketing catalogue No matter who you are or what you do you will need content and you will use that content to promote you and the services you provide. I have been using all of these tools to help convert EzyLearn into an “online only” training company in 2006 but I was able to explore how to provide these services to real estate agents when I managed the social media strategy for Derek Farmer, a real estate agent in Cammeray at the time. Here are the content options we had to play with:

Photographs and Images

Images are used in Instagram, Facebook, Linkedin and on your blog (if you have one). They are used to make a blog easier to read and in industries like real estate where good photography is important to get a high price and make a successful sale they are used to showcase the product being sold. I recently spoke to an asbestos removal company and photographs of what they do and how they do it are also an important part of their “content”.

We show you how to include images in blogs and even include fundamental image editing skills using GIMP (it’s very powerful and it’s free!)

Video Marketing

property marketing, video marketing, Facebook Page, Facebook Ads, Youtube and video marketingEzyLearn has several hundred videos as part of our online training courses and sometimes we use them to give prospective students examples of our training, explanations about how our special offers work or even videos of me explaining the EzyLearn journey since the late 1990’s! Real estate agents like Derek Farmer use video to help educate property sellers about the various aspects of the property selling process and what to look out for.

We show you how to get your video up to YouTube, or more professional services like Wistia and show you the analytics you can get about your video viewers and how to make a better video next time — it’s all about drop off rates. We also show you how to get a Call-To-Action within the video itself.

Blog Marketing

Blog marketing is my personal favourite because I love writing; you can really play with the keywords that Google loves so much and you can fill a website up with content that shows you are active.

We teach you how to create a website, create web pages AND blog posts, how to optimise them for the keywords you want to be discovered for and how to measure and understand the visitor analytics.

Facebook Pages, Timeline Posts, Advertising and Remarketing

This is the one that EVERYONE is interested in and for good reason; the demographic targeting is fantastic. Facebook is becoming increasingly important for real estate agents to promote themselves — indeed, Social Estate and BuddyBid are just two companies getting in early to earn a couple of hundred dollars a month for each real estate agent they take on board.

Note: This is something that any work at home mum (or dad) can do! You just need to understand how to generate new content or “republish” other interesting content on a Facebook Timeline and how to create a Facebook Ad. We cover all of this in our Social Media Marketing Course.

Facebook Pages

Our written guide and training course videos show you how to set up a Facebook Page for a local business (ideal for tradies, service providers like accountants or bookkeeper and of course real estate agents). By using a Facebook page you can assign the administration of that page to someone who simply schedules posts — that someone can be YOU.

Most people with a Facebook Page then need to make sure their Timeline is filled with content so that they pop up regularly in local news feeds.

Feeding Your Facebook Timeline

Real Estate Agent Facebook Page, timeline posts and ads help property and brand marketingMost people think it’s important to create a Facebook post every day but that’s hard to do if you need to generate original content. Instead most people re-post other content that is relevant to the audience — this is often referred to as curated content (for instance, where you make a comment or affirm your belief in an article).

Real estate agents often simply refer to the plethora of real estate blogs available and here are some examples used by David Howe, an honest and diligent McGrath agent in Northbridge, Sydney, who asked our designer team to create a website for him:

  • http://www.smartpropertyinvestment.com.au/how-to-maximise-profit-without-it-costing-you-a-cent
  • http://www.dailytelegraph.com.au/lifestyle/food/sydney-taste/sydney-eat-street-10-things-to-try-in-crows-nest/news-story/
  • http://www.apimagazine.com.au/2016/11/debt-retirement-worries-high/
  • https://www.buzzfeed.com/markdistefano/too-real-estate
  • http://www.homestolove.com.au/how-to-design-the-perfect-laundry-4236
  • http://blog.templeandwebster.com.au/work-the-trend-the-new-natural/
  • http://www.afr.com/real-estate/residential/dont-want-to-move-want-a-reno-architecture-awards-show-how-to-do-it-20161104-gshwue
  • http://davidhowe.com.au/david-howe-real-estate-agent-northbridge/

This method of posting other people’s content is good enough to show that your Facebook Page is active. However, from an internet marketing perspective it tends to send people away from your Page and onto other websites where your competitors might advertise — especially if you report material by ratemyagent, openagent, realestate.com.au or domain!

In our social media marketing course we show you how to make a post like this and schedule them all in advance but also how to get your own unique content and how to link to content where none of your competitors are listed.

Facebook Advertising

Facebook Ad Views for individual property advertisement - Clarence TownFacebook ads are relatively simple to create so there is NO reason to get someone else to do them (particularly if they’re going to charge you the equivalent of 4 hours’ labour!). The key elements of a Facebook Ad are their structure: Campaigns, Adsets, then individual ads and once you get that right and understand how it works, creating a Facebook Ad can be done by someone in your office or who you trust (again, a work at home mum).

We show you the type of posts and ads that Derek Farmer paid to promote in his local area, why he chose to do it, how much he paid and what his viewer and reader statistics were. We’ll also show you how to advertise to your own client base in their Facebook Feeds and how to remarket to people who’ve been to your website or Facebook Page.

WordPress, Hosting, User Management etc

I believe that your own website is the best “landing page” for any marketing money spent because YOU OWN IT. The more traffic you direct to your own website and the more content you put there that is valuable to your customers and future potential customers the more valuable YOU and YOUR WEBSITE will become.

WordPress online training course and social mediaIn our Social Media Marketing Course we include every aspect of how to manage your own website using the very popular WordPress Content Management System. This includes having multiple users be able to publish content. We also teach you how to optimise your blogs and pages for important keywords using tags and categories, how to use meta tags on your pages and even on images so everything gets indexed by Google and how to make your website look fantastic with professional themes (templates).

Lead Capture and Email Marketing

Having a call to action on your website or Facebook Page is critical to truly analyse it’s effectiveness and understand it’s success — what’s working and what needs to change. A very important part of that is to capture the email address of people who visit your site and most websites do that using a giveaway, free reports, white papers etc. Once you have a potential clients email address you effectively have permission from them to send them email messages.

We use a number of different email marketing solutions including Campaign Monitor and Aweber, and these are very similar to MailChimp, GetResponse, Constant Contact and a plethora of other email marketing solutions. We’ll show you how to use these systems to capture website visitor details and send them messages automatically. 

Capturing, Analysing and Understanding visitor traffic

Video visitor Analytics - property marketing video for real estate agentsGoogle Analytics is the most popular website traffic analysing system and you can use it to measure the effectiveness of your website day-by-day, week-by-week and for specific date ranges.

We show you how to implement the code on your website, how to access the visitor traffic information on your PC and even your mobile phone and what elements to look for to understand what your website is doing. 

Conclusion about Social Media Marketing Course

We do all of this using our own website examples as well as Derek Farmers website so you can see what real businesses do to succeed online. Whether you want to do all of this yourself, hire an experienced internet marketer or find a suitably qualified work at home mum (or dad) this course will give you an abundance of knowledge and strategies to manage what you do.

See what’s included in our Social Media Marketing Course and enrol today at a huge launch discount!

[button link=”http://ezylearnonline.com.au/courses/marketing-training-courses/digital-marketing-social-media-courses/” color=”orange”] Social Media Marketing Course Contents[/button]

 

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MYOB, Xero or QuickBooks: Which Suits Your Business Best?

Which is the Pick of the Bunch?

xero myob or quickbooks which is best
It’s a competitive accounting software market place out there … which is the pick of the bunch for you?

IN A PREVIOUS POST, we highlighted some of the biggest differences between QuickBooks and MYOB

However Xero is also a serious competitor to MYOB (and QuickBooks to a lesser degree).

So let’s take a look at the different capabilities of each accounting application and the kinds of businesses they best suit.

Continue reading MYOB, Xero or QuickBooks: Which Suits Your Business Best?