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The New Year’s Approaching: Think About New Content Marketing for Your Business

The Value of Content Marketing

the-value-of-online-content-marketing
Finding it hard to get started in content marketing? Register for our upcoming course.

The beginning of a new year, which is typically the quietest as people take a while to adjust to the work and school routine, is when a lot of business owners spend time setting goals for the year ahead.

Just as individuals set their own personal new year’s resolutions, many business owners use January to set some new year’s resolutions for their business’s marketing activities.

Here are the Digital Marketing tasks that staff can do to bring more inquiries and more sales:

  • Business blogging vs paid Google Ads or Facebook Ads
  • Email Newsletters
  • Optimising images and photographs for SEO

Continue reading The New Year’s Approaching: Think About New Content Marketing for Your Business

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You Need To Be a Job Hopper To Do Well In Your Career

When it Comes to Your Career, Hopping Around is OK

job-hopping-to-success
Those who hop may be the most successful, career speaking.

For many years, young people, particularly Generation Y, were cautioned about changing their jobs too often — or being a “job hopper”. It would give the impression they were flaky or disloyal or unable to commit, they were told,

You want to find a job where you can stay there for at least 10 years, where you can grow and progress through the company.

That was the advice handed out just a decade ago, perhaps even more recently than that. But the tide is now rolling the other way. Continue reading You Need To Be a Job Hopper To Do Well In Your Career

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FREE Digital Business Course

Learn How to Run a Business Online

starting-a-new-cafe-or-retail-business
It doesn’t matter whether you have a specifically online business, or a gift shop, clothing store, cafe or other bricks and mortar business, as a business owner, we can help you understand the digital economy.

In a post I published about starting your own business, I said that all small business owners should have an understanding of traditional and digital marketing. You’ll be surprised how many don’t!

All businesses have a digital aspect to them these days so it’s vital that business owners and managers know how to manage the digital aspects of their business.

This starts by understanding some of the terms used and how websites, domain names, hosting and the Google search engine works. Continue reading FREE Digital Business Course

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Running Multi-Period Profit and Loss Statements

multi-period-profit-and-loss-statement-reporting

Be Aware of the Ebbs and Flows of Your Business: Multi-Period Profit and Loss Reporting

Nearly every business has its busy periods and its quiet ones. Crucial to the success of a business is knowing when these busy periods and quiet ones occur, so you can capitalise on them.

For a lot of Australian businesses offering professional services, December through January is usually when business winds down for the year. In the hospitality and accommodation industry, however, it’s typically the busiest time of the year, so planning for increased business is essential. Continue reading Running Multi-Period Profit and Loss Statements

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The Secret to an Error-Free BAS Report

What To Do So You Don’t Lose Money When Doing Your BAS – 6 steps

If your business is registered for GST, it means you have to file regular activity statements with the ATO, usually each quarter. A lot of business owners export their Business Activity Statement (BAS) data straight from their accounting software, like MYOB or QuickBooks, and quickly prepare their BAS’ that way. But this is an imprecise method, and one that could be costing you money.

Tracey Marino, an experienced bookkeeper based in Rockingham, WA, knows how important it is that businesses of all sizes keep their Business Activity Statements error-free so as not to end up costing business owners money.  Continue reading The Secret to an Error-Free BAS Report

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Three Things Your Bookkeeper Shouldn’t Be Doing

Is Your Bookkeeper Making Stuff Up?

how-to-find-a-good-bookkeeper
Some bookkeepers may fudge their way through your books, but you can spot this before it ends up costing your business.

In a previous post I wrote about the three tell-tale signs that your bookkeeper isn’t paying attention and thought I’d expand on this a little further by writing about three of the things your bookkeeper shouldn’t be doing — and what it means if they are.

Continue reading Three Things Your Bookkeeper Shouldn’t Be Doing

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The 3 Tell-Tale Signs Your Bookkeeper Isn’t Paying Attention

Are You Getting the Best from Your Bookkeeper?

find-a-good-bookkeeper
You don’t need to be a whizz at bookkeeping to recognise when your bookkeeper isn’t prioritising your business.

MANY BUSINESS OWNERS LACK an in-depth knowledge of the bookkeeping process so they hire a bookkeeper to manage it for them.

But this can also make it hard to know whether the bookkeeper they’ve hired is paying close attention to their business’ books or not.

Ricky is a tertiary qualified bookkeepers from Blacktown in NSW, and he reveals there are three tell-tale signs your bookkeeper isn’t paying attention. Continue reading The 3 Tell-Tale Signs Your Bookkeeper Isn’t Paying Attention

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Is Your Resume Costing You a Bookkeeping Job?

It’s easy to spot bad Microsoft Word skills

203 Microsoft Word Beginners Courses for sales letter, flyers, resumes, cover letters and tender proposalsWe’ve had several hundred bookkeepers Pre-Qualify for our National Bookkeeping, Bookkeeper Directory and most of them upload a resume demonstrating their qualifications, experience and references but I’m baffled at how bad the formatting is in these resumes!

To help our students do the best job presenting themselves on paper we’re including the Microsoft Word Course for free when you enrol into either the MYOB Courses or Microsoft Excel Courses (when you choose the all courses and 12 months access with Certificate option). That’s a saving of $267!

Resume writing tips for bookkeepers

Here are some tips we’ve published in the past:

The problem with making mistakes with your Microsoft Word formatting is that questions could come up in an interview. The Interviewer might throw in a question about software skills, particularly if you’ll be writing some detailed reports or proposals, forecasts etc. in the new job.

Online Training Course special offers for MYOB, Xero, Excel, Word and more
Click the image to see our current special offers!

Here are some extra tips for Bookkeeper resumes

Most of the Microsoft Word skills you need to write a good resume are covered in our Word Intermediate Courses, but we’re including the entire 9 courses so you can become a power Microsoft Word user! Here are a couple other things to think about when writing you resume:

  1. Include an image – it makes you stand out and brings the reader closer (make it a selfie where you’re smiling 🙂
  2. Use tables or “Set tabs” to make columns line up
  3. Headers and Footers demonstrate a sophisticated knowledge of Word
  4. Include your full name and desired role in the filename (we’re all using files these days! use it to your advantage)

The last one about filenames is a big one because if interviewers are like me they’ll put all the resumes for one role into a folder and I find myself renaming most of them!

FREE Microsoft Word Workbook

We spend a lot of time on marketing so I assume that you know we offer free samples of our training material, but I should mention again that the Microsoft Word sample is actually the entire Word Beginners Course 201 Training Workbook, make sure you get it! Get it now.

Quickbooks Course Update

intuit-quickbooks-accounting-software-training-courses-logoIt’s been a while in the making, but we have the final draft of our Quickbooks Course workbook! Unlike some training companies, we write up a detailed course story based on a real business scenario and use that as the basis for recording our screen videos that demonstrate how to use the software. We’ve had a huge number of Course Alert Registrations and they’ll ALL receive a free copy of the workbook, so if you haven’t already registered do it NOW!

EzyLearn Wholesale Partner Update

earn money working from home using and teaching how to use MS Office, MYOB, WordPress, Facebook, Xero and moreI made a brief reference to our new Enrolment Voucher system in a recent post about BAS deadlines and we’ve got an update. The new enrolment voucher system is now in beta testing which means we’ll shortly be inviting EzyLearn students who love our courses to receive a massive wholesale discount on selected courses. Make sure you register your interest.

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Bad Payers Cost 12 Working Days to Collect $13,200

flowchart of the cash conversion cycle

Credit Management is an Extra Job

credit-management-training-assessment-management-and-enforcement

I’ve always believed that as soon as you offer credit you’ve got yourself another business – a credit management business.

When we first created our MYOB Daily Transactions course we designed it to take students through the cashflow process of where money goes when it first leaves your bank account and these are the main steps:

  1. Money in the bank (cash asset)
  2. Buy stock (inventory asset)
  3. Products sold on account (accounts receivable asset – Trade Debtors)
  4. Customer pays their account (cash asset)

The interesting part of this business process to me is the marketing (choosing the products, pricing, marketing message and advertising) and the credit management to get the money back.

Continue reading Bad Payers Cost 12 Working Days to Collect $13,200
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You can start a bookkeeping business alongside your job

Starting a bookkeeping business is a learning process

Thinkink about starting your own business and want to learn from small business mentors and other entreprenuersWhen I started my first business I was in my early twenties and I knew that I needed to be available during normal business hours when customers made enquiries so I jumped off the short corporate journey I was on and worked full time in a bar – 4 long shifts of 10 hours, including weekends. It was a big change in mindset for me (admitting I had failed in the corporate race) but it gave me the time and money to learn about business and what having a business is like. It’s the same for a new bookkeeping business.

Finding the time

Time management is tough when you are a mature person: family, kids, school, part-time work and studies are common for many people in their thirties and forties and sometimes this is enough to stop people before they even get started. Despite the continual pressures on your time it is possible to fit in a new business and it’s centred on finding your productive time or available time.

Some people use mathematics to find available time – 168 hours in the week, then block out things like travel time, work-time, study time etc, but I think you’re best off finding the time where you can get into “the zone”, after all you’re exploring, practising and researching something that will result in you being able to earn money close to home or even by working at home! For early risers this time is first thing in the morning while you’re drinking a strong coffee, for others it will be at night after the kids have gone to bed and for some it will be on the weekend when you’re not really doing much else. Most people living in the big cities have a long commute into the city and often this is a good time to study, read and research. You only need a couple hours a week to start imagining yourself in your new business.

Keeping track of your tasks

OK, so you managed to find the time – most people can find the time if the task or project they are working on is important to them. The next thing is how are you going to keep track of what you learn and what you need to do? My first real success in this area came when I listened to a Jim Rohn audio cassette (yup) where he talked about the value of a journal filled with empty blank pages and how that journal was more valuable than a book filled with details about someone else’s life. To reward myself for writing in it, I’d treat myself to a coffee at a cafe and to this day I write in a journal most days of the week – particularly at the beginning of each week – I don’t go out to drink as many coffees though.

This practice taught me that every obstacle can be over come and every goal reached, it’s just a matter of figuring out how to do it. This practice also helped me understand what I was working on better because I would spend the time to make a note of the biggest challenges.

I’ve used a number of different software programs and services to help me manage tasks and time, including:

  • Google Apps Tasks
  • Google Apps Calendar
  • Asana
  • Basecamp
  • Time Meter

I use my journal to write down goals for the week for myself and for my direct team and I refer to it several times a day during the entire week. Throughout each day and at the end of the week I put a big tick next to everything that was completed and if there are things that I didn’t complete I don’t kick myself about it; I just re-write it as a task for the next week (or realise that it wasn’t that important).

Be accountable

jim-rohn-inspiration-for-starting-your-own-bookkeeping-business-and-setting-and-achieving-goalsA big reason for my maintaining the use of a journal was to have a record of the work that I had DONE as much as what I’d planned to do. One of the worst feelings I can imagine is having so much going on in my mind that I don’t know which way to go or where to start and by going through the process of journaling and setting goals I am able to gain clarity and set some simple achievable goals. Many of my goals are to simply learn more about the task that I am working on or understand something that a member of my team is struggling with.

Lately we’ve made some big changes to our Enrolment Voucher System and it has involved connecting multiple different online services together in one solution. Some parts of it worked smoothly while others were a real struggle so I wrote that down as a goal to research and we ended up finding a solution EVERY time. This system enables us to provide low cost courses to our corporate training clients so it’s very important to us.

It’s not about busting your balls for not finishing a task on your list, it’s more about remaining on track to achieve your goals and keep moving forward constantly in the direction of your goals.

Do something you love doing

Am I really doing something I love doing? More than anything I would like to be swimming on a clear beach, sun bathing, drinking something alcoholic (but in moderate proportions of course), then eating something and then having a rest 🙂 But as far as work is concerned I work from my home office and choose my own hours and have a team of people who do the same! It’s something I’ve wanted to do ever since I closed my last physical training centre in Dee Why in 2006!

When I hear these words it’s more about managing the tasks that you don’t like doing (you’ll be glad to hear that most business owners hate doing their bookkeeping and would rather find a good local bookkeeper 😉 and focusing your time and energy on the things that you like doing. The stuff you don’t like often still needs to be done but you can always find alternative ways of solving the problem. You can

  • find someone who prefers to do that work and delegate it to them,
  • do the work first thing in the morning to get it done and over with, or
  • find a way to automate or systemise it.

Start a bookkeeping business not a franchise

Pre Qualify Now to start your own bookkeeping business

Challenge yourself to grow

This one is the hard one because it involves making yourself do something you don’t want to in the hope you’ll be able to achieve something you don’t think you can achieve. This is the step that often requires the help of a business mentor or a coach and some people buy into a franchise in the hope that the system of the franchise will enable them to just do the work.

One thing I have learnt for sure though is that if I didn’t make a start I wouldn’t be doing what I am doing today. When you start on your journey of having your own bookkeeping business you change personally because of the challenges you face and what you learn along the way often changes the direction your business takes or the services you want to provide.

[box type=”info”] The learning and researching stage is so important because this stage pushes you out of your current patterns and opens your mind to the endless possibilities.[/box]

In business to help others

This is one of the most important things to keep at the front of your mind when you’re starting a new business – that only when you are helping to solve other peoples problems are you going to be of any value. When you maintain the positive thought that you are actually in business to help someone with their problems it’s easier to focus on solutions for your clients rather than what YOU want right now and that is the moment your challenge will begin to show results. It is often the moment when you go from the “I want/need $X per hour” to “I can help a business do XXXX better and save them XXXXX” – you can fill in the blanks yourself.

I wrote this blog after listening to stories from different people, most of them currently working in the corporate world where they deal with long commutes, frustrating traffic, childcare costs, politics and deadline stress, under-staffing etc. These people are very experienced and their knowledge would help growing businesses closer to where they live but these people still have to manage the transition while still paying their mortgage. To these people I say “Start now and with a little bit of time each week you can have a business and potentially even new clients within 3 months, while clearly defining how you’d like to work the the type of clients you want to work with”.

Here’s to your success 🙂

 

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Bookkeeping Basics: Cash vs. Accrual Systems

Bookkeeping Basics apply to every cloud accounting platform: MYOB, Xero or Quickbooks (QBO)

lifelong learning platform woman online learning for life

BOOKKEEPING IS THE PROCESS of keeping accurate records of the financial affairs of a business, and every business operating in Australia, whether it employs staff or whether it’s owned and operated by a single sole trader, must keep their bookkeeping up to date.

Bookkeeping plays a key role in the lodgement of your tax returns and business activity statements. It can also provide valuable information on the financial health and performance of your business.

The bookkeeping process for a business starts the very moment you begin trading, so it’s extremely important that you set up a system for managing your bookkeeping early in the life of your business — ideally, at the same time that you’re setting up your other operational systems (email accounts, websites, invoicing, etc). We’ve included bookkeeping basics videos in our MYOB training course for several years already but now these basics are part of a separate guide!

ezylearn-bookkeeping-basics-training-course-workbook-logo

If you’ve never been self-employed before, just the idea of setting up a bookkeeping system is probably enough to strike fear in your heart, which is why we put together a free guide to setting up your own bookkeeping system, called Bookkeeping Basics, which you can download, for free, from the EzyLearn website.

The Bookkeeping Basics guide is an instruction manual on basic features and terminology used in every bookkeeping system, and will provide you with some good foundation knowledge of how your accounting software works, which you can use before you enrol in one of our cloud accounting training courses or find a good bookkeeper to take care of your bookkeeping for you.

Bookkeeping Basics Topic: Understanding cash vs. accrual accounting

The main difference between cash and accrual accounting is the timing of when when revenue and expenses are recognised. Although, the two methods are distinctly different from each other, there are many businesses that use a combination of both.

Cash-based accounting

A cash-based accounting system records transactions at the time the cash was paid or received, regardless of when the transaction occurred. With this method, if you get an invoice from a supplier, for instance, you won’t record the cost in your books until you’ve paid the invoice. By the same token, you won’t record a sale in your books until you receive the money from your customer.

Cash accounting is common among small businesses, especially contractors who work on small projects or are on weekly retainers with their clients, as it’s the simplest way to manage cash flow.

Accrual-based accounting

An accrual accounting system, on the other hand, recognises both income and expenses when the sale takes place, rather than when cash changes hands. When a web designer, for example, raises an invoice for a website they’ve completed, the sale would be recorded in their books, even though they haven’t received payment yet.

With accrual accounting, debtors and creditors are created in your accounting software, which shows what is owing to you and when, as well as what you owe others and when. This helps to give you a truer picture of your financial situation, in particular it helps you keep track of money you do and don’t have in real-time, rather than after the fact as is the case with cash-based accounting.

Which system should you use?

Before cloud accounting software, like MYOB, Xero and QuickBooks came along, a lot of small businesses used a cash-based accounting system simply because the alternative required a lot of grunt work, a lot of the time. Cloud accounting has made it significantly easier to set up and maintain an accrual-based accounting system — in fact, many small businesses that use a cloud accounting system often use this method by default, without even realising.

That being said, there are some things to consider when selecting a system for your business, such as:

  • The size of your business — i.e., will you be employing staff or using lots of contractors?
  • How complicated your business transactions will be
  • Whether you will have the resources to manage an accrual system.

Accrual accounting and GST

There is one last thing to consider, and it relates to GST. For small businesses whose annual turnover is less than $2 million, but greater than $75,000 per annum, they must register for GST and they may choose whether or not to register on a cash or accrual basis. (Businesses with an annual turnover of less than $75,000 are not required to register for GST, but may do so if they wish to.)

How you choose to register for GST will greatly affect your business’s cash flow. If you choose to register for GST on an accrual basis, GST will be payable on sales for which payment hasn’t been received yet, and could leave you out of pocket until your client pays you. That being said, GST can be claimed on unpaid expenses if you hold a tax invoice. If your business has a lot of expenses, this may balance out in the wash. If you run a leaner operation, however, it most probably will not, so this is something you should give careful consideration to.

This blog post is part of our Bookkeeping Basics series, which are being published to complement our new educational guide, also titled Bookkeeping Basics, which you can download for free from the EzyLearn website.

[box type=”info”] This blog post is part of our Bookkeeping Basics series, which are being published to complement our new educational guide, also titled Bookkeeping Basics, which you can download for free from the EzyLearn website.[/box]

Featured Mandurah (WA) Bookkeeper

deb-crompton-bookkeeper-from-mandurah-wa-local-myob-and-xero-portrait-smlIf you’re looking for a reliable bookkeeper to manage your daily or weekly bookkeeping and accounts, either remotely or in-person, Deb from Mandurah WA is a qualified bookkeeper with tertiary qualifications and the practical experience of having operated her own business in the past. Deb has a lot of experience in the day-to-day accounting functions of a small business and you can contact her directly as a fully licensed member from her profile page.

Our National Bookkeeping website has recently gone through a significant upgrade so watch out for more stories about featured bookkeepers in forthcoming blogs! Join and we can feature YOU in our articles too.

Start a bookkeeping business in your local area

Start a bookkeeping business not a franchiseMany bookkeepers starting a bookkeeping business for the first time also find it quite daunting; after all, they have moved from the corporate world where various and multifaceted aspects of running the business are managed by other people.

We put these bookkeepers through our EzyStartUp Course to help them define their goals, pricing strategies, marketing message and professional profile. They also get support from a business mentor and brand building from our digital marketing team.


 

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6 Questions You Can Ask to Find the Cheapest Bookkeeper

Questions can ‘weed out’ bookkeepers until you get your perfect fit

Job interview questions to hire a good quality cheap and local bookkeeper with MYOB or Xero experienceI have been reviewing the chat requests we receive via National Bookkeeping and it confirms my own thoughts about bookkeepers and the rates that businesses pay for good bookkeepers. These rates have a lot to do with overheads and qualifications — and often very little to do with experience. Allow me to explain.

Most of the daily transactions (see Daily Transactions Courses for MYOB and Xero) performed by bookkeepers involve data entry and coding. This data entry work is repetitive and once a new bookkeeper or accounts person understands the tasks, (which is often quite quickly) they can be performed over and over again with little variation except for client details and total hours worked (I’m assuming invoicing for services provided).

In the case of invoicing your contract bookkeeper could then provide reports and followup with clients to make sure your debtors management is sorted out.

The hardest thing for some small businesses is understanding how to weed out exactly the bookkeeper they need — and I hope these questions make your job easier. Remember, it’s often the answer that helps you find the right person.

checklist for job interview questions for bookkeepersThe questions you should be asking a prospective bookkeeper:

  1. How long have you been performing bookkeeping work?
  2. What type of bookkeeping tasks can you perform?
  3. Are you familiar with cloud accounting software and, if so, which ones?
  4. When are you available to do bookkeeping work?
  5. Where are you based?
  6. Do you have professional indemnity insurance?

I’m going to further break down these questions and show you the answers you should be looking for. Remember that our goal with this case study is to find the cheapest bookkeeper for daily transactions accounting.

1. Bookkeeping Experience

This was once the most important aspect of a bookkeeper’s resume for employers because it demonstrated that this particular candidate has experience that will benefit the business. If the bookkeeper you’re looking for has plenty of experience, then follow up with Question 3 regarding cloud-based functionality and whether they’ve used the latest versions of MYOB, Xero or Quickbooks.

2. Bookkeeping Tasks

This question is important because if someone is educated enough to complete and lodge your BAS, or even lodge your end of year financials, then they’ll want to be charging for the skills they have. You may as well get your accountant to do your bookkeeping if you are prepared to pay for someone with high skills education and experience. Many bookkeepers have plenty of experience doing accounts receivable and accounts payable and all of the steps in between so if it’s a cheap bookkeeper you want, then weed out the ones who can lodge your BAS for you. Read more about bookkeeping tasks.

3. Cloud Accounting Software

It’s important to know if your bookkeeper is familiar with accounting software that is accessible in the cloud because they may know some of the advanced features that comes with that — like integrations with other cloud-based services for project management, estimating, time billing etc. It may also come in handy because they’ll be able to work at home, or even from remote locations, and be more available at potentially lower cost (less travel time and cost).

4. Work Availability

Many bookkeepers will SAY that they’re available whenever you need them, but in reality they each have their own set of requirements and they may not want to say this right up front for fear of limiting their chances of getting your work. Some bookkeepers are mums (or dads) and they need to fit into school hours, while others are really looking for a full-time or part-time job. Some bookkeepers will be prepared to work at night and on the weekend (others may only work at these times) whilst some bookkeepers will only want to work during business hours.

We all need to manage the work-life balance that comes with leading a fulfilling life, and for some people, this includes working at night. Some bookkeepers want to spend time with their kids during the day and work when they have quiet time. Some bookkeepers work for multiple clients and can only fit you in one half day a week. It’s important to understand where your bookkeeper sits in this area.

5. Bookkeeper Location

This is a pretty big consideration, even in the modern times of cloud-based bookkeeping because your bookkeeper’s location can affect how busy they are or how long it will take them to get into your office to do their work. We’ve had some examples where some of our team members live miles from the nearest town; therefore to have to travel there takes time and considerable cost. If you have faith in remote contractors and are willing to work with a bookkeeper who works from home you may find you’ll get the most ideal bookkeeper and the best price — this is something I managed to do when I closed EzyLearn’s bricks and mortar training centres and instead went totally online!

6. Do you have Professional Indemnity (PI) Insurance?

This one is a biggie because if the bookkeeper has PI Insurance they’ll also have the trappings that comes with it like:

  • Professional association membership
  • CPD / CPE point requirements
  • Basic Education Requirements to attain their Registration

If a bookkeeper has PI insurance you’re probably talking to a Registered BAS Agent, as bookkeepers who attain this level of bookkeeping do so because they want to perform one of the most important tasks they can for a business — lodge the BAS. A Registered BAS Agent is governed by the same government authority that governs Tax Accountants — the Tax Practitioners Board (TPD). Indeed, many businesses already have a tax agent or accountant who is responsible for lodging their BAS. Therefore, I’ve found the biggest reason BAS agents are popular is because you know you’ll receive an excellent job on the tricky aspects of GST and Payroll, PAYG, Superannuation etc without paying accounting rates.

request-quote-for-myob and xero bookkeeping servicesI hope these questions help you filter a great bookkeeper from all the enquiries that come for your job ads and remember if you’re interested in finding a cloud-based bookkeeper, feel free to browse the National Bookkeeping Directory or Request a Quote.

 

 

 

 

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Release: Concreting Business Case Study for Xero Training Course

Case Study: Tradespeople Using Xero Cloud Accounting

Concreting business uses Xero for jobs, purchasing and progress payments - online training case studyTradies across Australia are getting onto the cloud for their accounting and there’s a good reason for it — many busy people can use the system from remote locations to get their work done.

This means the estimator can use it to generate a quote at a site, the office administrator can convert quotes to orders and invoices and the remote contractor can sign in and do accounts receivable calls from their home office. This is good news! All major accounting programs now offer cloud access — MYOB, Xero and Intuit Quickbooks.

I wrote in the past about Rohan from Painters, Men in White; Ken the home theatre installer and Jason the kitchen appliance repairer. Today I’m happy to announce that we’ve released a case study in the Xero Daily Transactions course that relates to the building and construction industry — in particular a concreting business that quotes for the pouring of a 3 level apartment building. Sue, a contract bookkeeper from Yarra Junction helped me write this Case Study based on her experience in the building sector and in particular with concrete companies.

Bookkeepers Upskilling with EzyLearn

Sue is typical of the students who enrol with us to broaden their skills in cloud accounting — existing bookkeepers who want to upskill. She has a lot of experience in the day-to-day management and accounts for tradespeople and found that she could perform the bookkeeping from her own home at any time.

We’re Constantly Updating Online Course Content

While I’m blowing my trumpet I may as well add that this is an example of what we promote with our online courses — that during your student access period you’ll have access to ALL the courses you’ve enrolled into including updates and new content. This is particularly useful for MYOB and Excel Course students who enrol using the LIFETIME course access option.

Xero Course Student Testimonials

I haven’t posted any new pages with student testimonials to the website for a while (but they come in with every course) but today it must be trumpet-practising time for me because here I blow again! When Sue completed the course, she commented:

I would recommend this learning site to others and I am thinking about studying Excel next with this learning centre“. She also commented: “Convenient in that I can do it from home at my own leisure. The price was very reasonable.

While Sue was working with us we put her through our Microsoft Word and Excel courses at no cost and the main thing that really stands out to me is how much everyone benefits by doing a Microsoft Word course!

Use Microsoft Word to Create Xero Courses

Helen from Bright learnt how to use WordPress and got leads for website design work using our WordPress course
Helen from Bright is a registered BAS agent who did our WordPress course and got paid creating a website with out help!

Many students enquire about the Microsoft Excel courses because spreadsheets are complicated for people who don’t know how to use them. However, I never cease to be amazed at how many people confidently state, “I know how to use Word, that’s easy”.

Microsoft Word is used in so many aspects of a business yet too many people think that just because they can type they are good at Word. Things like:

are covered in our 203 to 205 courses (so they are considered beginners to intermediate Word skills) yet I am surprised at the number of people I meet who don’t truly understand how these work!

When we work with a new contractor, even as part of our National Bookkeeping Network, we ask new members to write up an education guide if a bookkeeping customer is looking for a certain task to be completed. We end up putting the bookkeeper through our Word course and they discover a whole new world of computer skills that enable them to do more office admin work for their employers or customers — particularly when it comes to long form documents like instruction guides, tenders and even eBooks which are becoming increasing used in online digital marketing.

Bookkeepers Can Be Great Web Designers!

One EzyLearn student helps another from MYOB bookkeeping to designing websites for baby massage using WordPressAs I’m sharing so many EzyLearn student stories, I’ll provide another example of a recent student, Helen from Bright in Victoria (check out where Bright is located in Google maps and you’ll see just how far away she is from the nearest capital city — again, the beauty of working from home using the internet!)

Helen is a Registered BAS Agent and has been for a long time. She performs all the bookkeeping tasks that many of our students aim to offer by being a BAS agent, but she is also interested in being a little more visually creative — at least part of the time — so she completed our WordPress Course and as a result we’ve introduced her to some clients. Since then she’s actually been paid for creating and editing websites! One website she created and continues to edit as required is for ANOTHER student, Sonia who completed our MYOB course years ago to help her with her husband’s business!

Sonia now spends a lot of her time teaching mums (AND dad’s) about baby massage and how they can use infant massage to build a bond with their new baby and help them relax when they are uncomfortable. With a nursing degree and a huge amount of experience with children, Sonia is able to help parents and babies alike create a special bond through touch, and ease new parents into the sometimes stressful experience of welcoming a new baby into their family.

PROMOTED: Corporate Training Licence

If you like the sound of all these courses you may like to take a look at our special bundled offers or even a corporate training licence for your staff or team members.

Referral Marketing is Something We Like

I hope I’ve managed to share with you how we genuinely like to support our students and clients in their journey. We welcome your feedback and love to hear directly how you’re progressing along the way, how we can improve what we do, and any other input you may have.

If you’re looking for a new job, we can advise you on our comprehensive courses with lots of content and examples and a fantastic price. If you’re looking to start a new business we can help you with our Business Startup Course. If you’re a small business in need of a good bookkeeper, writer or website designer — we can connect you.

Stay tuned for some new training content releases about Selling Your Property, Facebook Marketing and Intuit Quickbooks.

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Release: New Training Guide for Basic Bookkeeping

The meaning of basic bookkeeping terms

You don’t need to know double entry bookkeeping to complete our online MYOB, Xero and Quickbooks Courses but the more you know the better. We include educational videos about basic bookkeeping terms in our bookkeeping courses and they were created by Jacci a Registered BAS agent, but we’ve also created a separate bookkeeping basics guide that is available to you for free.

Receive payments MYOB payment termsThese are the types of terms I am talking about:

  • General Ledger
  • Chart of Accounts
  • Trial Balance
  • Tax codes like FRE, N-T, GST and CAP
  • How to create proper tax invoices
  • Cash and Accrual accounting
  • Income and Expense accounts
  • Sales & Purchases vs Cashbook
  • Debits/Credits
  • Change in Debit and Credit accounts
  • Credit Control
  • Debtors and Creditors report

When you perform the daily bookkeeping tasks for a business you focus on the tasks at hand like:

  • buying goods on account,
  • paying bills,
  • making sales and generating invoices and then
  • keeping track of the payments and receipts.

When you learn how to do these tasks using accounting software you don’t need to understand all the debits, credits and double entry of accounting because the software takes care of it for you.

invoicing and purchases in MYOBThe most popular of our MYOB courses is the Daily Transactions Course 502 because it takes students through a typical scenario of the accounting transactions of a VoIP telephone system supplier and installer.

This telephone company is very similar to a plumber, electrician, builder and most tradespeople because they combine products and services in their invoices. They’ll also often hold an inventory of items they sell regularly and they need to purchase items specifically for a job they are working on for a client.

If you are looking to take on all the bookkeeping tasks for a small business you’ll need to know all aspects of how to use accounting software but if you are just looking for data entry or an accounts payable and receivable job the Daily Transactions course may be all you need.

Read about the contents of this course here or delve in deeper into the case study examples of the MYOB Daily Transactions Course Workbook.

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CPD points are available for our MYOB, Xero and Microsoft Excel courses

Earn CPD points to maintain your certification

Continuing professional development and education for registered and certified bookkeepers and BAS agentsIT’S THAT TIME OF THE YEAR again and many students are asking us if they can use our courses towards their annual CPD point requirements — the answer is yes and you can see how many points at the links below.

When stricter requirements were introduced by the Tax Practitioners Board (TPB) for anyone responsible for signing off the financials that are lodged at BAS time, the bookkeeping industry started to go through the type of regulation that has been in place for financial advisers and accountants for many years already — to continuously maintain their education regarding their industry.

How CPD points are calculated

I originally thought there was a universal method of calculating CPD points, but very soon after exploring how our online courses can help students with their CPD, I realised that the world of continuing professional education is varied. The best explanation I could find was actually from a 2008 document relating to the changing requirements for licenced real estate agents. You can get a copy of it from our “Selling Your Property Guide” Page.

That real estate industry document takes you through the method of calculating how to earn 1 CPD point, 2 CPD points or 3 CPD points and it’s centred around the type of training institution you use for your education. Government events or university courses earn the highest points while ordinary courses earn the lower points — there’s also a significant different in the price of these events 🙂

1 hour equals 1 CPD point

The most common method of calculating the amount of CPD points you’ll earn for an education activity is based on the time you spend learning. A 1 hour webinar will earn 1 CPD point while a one day course may earn you 8 CPD points, so we provide estimates of the time to complete our online courses based on how long they use to take in a classroom environment and you can learn about them at our CPD page.

The other interesting thing I learnt was that as long as you can justify that the learning you participated in applies to your industry, you’ll be able to put it on your CPD record form and present it to your industry association to confirm and apply to your CPD register.

 

Continuing professional development CPD record form for accountants and bookkeepers from Chartered Accountants Australia

Tax Practitioners Board makes the rules for bookkeepers

The TPB as they are fondly know as sets the rules and manage their compliance through Recognised Professional Associations. If you go to their association website you’ll find that there are a number of associations you can join to make certain you are compliant with the TPB requirements.

These are some other interesting links you should probably know about if you’ve reached this far in the blog and are still interested!

  1. If you are a professional bookkeeper you are required to know about the Tax Agent Services Act 2009 including the Code of Professional Conduct.
  2. A maximum of 25% of your CPD points can be earned from professional reading and here are their other guidelines on what is acceptable for CPD — they refer to it as CPE (for Education)
  3. This is how the TPB expect you to keep your records for CPE attendance.
  4. TPB’s main landing page for Continuing Professional Education.

What about Accountants?

Chartered Accountants also have their CPD requirements and you’ll want to check their CPE pages out:

Chartered Accountants Australia CPD Requirements

Association of Taxation and Management Accountants

CPA Australia CPD requirements

IPA Institute of Public Accountants CPE requirements

ICB in the UK!

 

CPD Continuing Professional Development and Education applied to bookkeepers and real estate agentsReal estate agents must complete CPD training courses to be compliant

I recently wrote about the similarities between bookkeepers and real estate agents and in doing some research our team came up with the CPD requirements for real estate agents and you can see that, along with a Certificate IV level qualification both professions need to maintain their continual education and keep evidence of it!

CPD Requirements for Real Estate Agents in NSW

Most real estate agents in Australia are sales agents and they must comply with the Property, Stock and Business Agents Act. The regulations for property ownership are different in each state and because sales agents receive deposits in their trust accounts and have a fiduciary responsibility to the people they act as an agent for, they must maintain professional standards just like accountants. Because real estate agents can misappropriate their clients deposits it is important that they maintain a good professional standing and be a person of good character.

Ongoing lifelong education is an important part of that process because it ensures that agents are familiar with the rules and regulations as they change over time but training is important for lots of reasons and one of them is to help real estate agents be better at what they do – even with their digital marketing.

 

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EzyLearn Online Course CPD points for bookkeepers and marketing professionalsWe can help with your Accountant, Bookkeeper & Real Estate Agent CPD Points

EzyLearn has helped Accountants & Bookkeepers learn about accounting software and spreadsheets and even marketing for their own businesses. We’ve also helped Real Estate Agents stay ahead of their competitors with Google, Facebook and other Digital and Social Media Marketing Courses.

Check out the total hours to complete our CPD courses and include that in your records.


 

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Is MYOB really a CRM and which CRMs are best for people in sales?

CRM = Customer Relationship Management

THE PURPOSE OF HAVING a CRM is so that when you call one of your clients or prospects, you know everything about them and can start a conversation based on what they’re looking for — their needs.

This might seem a little strange when you think about it because you could be out of date with your info (say you’ve entered old information on this particular client) but, casting this quibble aside, CRM’s are generally a terrific way to provide excellent customer service, on a consistent basis, and this is often the competitive edge that will you need to stay in business. (I’ve written a little comparison of real estate agent CRM’s but I wanted to add a couple other ones to the mix for good measure.)

Accounting Software and CRMs

Cloud CRMs that integrate with MYOB AccountRight - online training coursesIn the early days, MYOB used every aspect of their software to sell itself to small business clients.

The fact that the software enabled business to keep contact details and search for past orders was a good reason to call the software a CRM.

However, times have moved on and even with powerful and well known CRM brands like Salesforce, there seems to be dozens of CRM providers to choose from, with prices ranging from $15 per month/ per seat to over $150! In fact if you head over to MYOB’s Add-On Centre you’ll find plenty of CRM’s that now integrate with their software.

We are now entering the integration phase of software development – which cloud-based services integrate with other services you’re using – and we wrote an article at the beginning of the year about a home appliances technician who uses accounting software integrations on his tablet to run an efficient and profitable little business.

Real Estate Agent CRM’s

best-real-estate-agent-crmsOne thing that has become apparent to our team lately (we’re working on social media marketing for real estate agents) is the difference in mindset between bookkeepers and real estate agents and if you think about it for a second it makes sense.

Bookkeepers are usually people who just want to get themselves into their work and sort out the financial and accounting details whereas real estate agents want to find big shiny things to sell and earn a commission based income.

It’s the classic back office versus front office personality style, the salesy and bold vs the unassuming and detailed office admin person.

The thing that real estate agents are looking for in a CRM are:

  • Quick and Easy contact detail collection (do it once and get all the data) – ideally at open homes
  • Automated categorisation of contact (Who’s keen and what are they looking for) – often defined by the type of property they enquire about
  • Constant messages pinging prospects with their brand (like weekly emails about their open homes this weekend)
  • Great reporting to see what works (so they can repeat it) – like how many emails sent, calls, open homes etc

The relationship with a real estate agent is often brief and very intense because property owners (vendors) will be speaking sometimes every day with their sales agent to see how the selling process is going. With property marketing campaigns in the capital cities like Sydney and Melbourne only lasting a couple weeks in some instances there is a massive amount of information to be collected yet the reporting needs to be simple.

My Preference for CRMs is Simple

zoho-crm and cloud based integrationAlthough I’ve had some exposure to Salesforce when I originally spoke to that company (many years ago and much has probably changed) they only offered yearly plans (but showed them as a low monthly fee) and the upfront cost was too high so I didn’t go down that path.

Instead I found some great nimble tech startups (at the time, now they’re quite a bit bigger) who offered software that did all the basics very well and offered normal cloud-based pricing ie. low monthly fees: Zoho CRM and HighRiseHQ

I found that these two programs did many useful things. They:

  • enabled me to integrate with our form collections (no need for double entry)
  • gave me the ability to very easily make comments every time I spoke with them
  • integrated with my email marketing software
  • enabled me to use tags to categorise and find contacts
  • offered a low monthly cost!

The Dark Horse in Real Estate CRM’s is CreataCRM

CreataCRM integrates with MYOB Cloud and is used by top performing McGrath real estate agentsI had the pleasure of meeting Reece, the managing director of CreataCRM, at Cebit 2016 and was amazed I’d never heard of this company before.

When I took a look at their software I was blown away – here is an Australian based software developer who has worked with some of the top performing McGrath real estate agents to build a complete and thorough cloud-based CRM with all the integrations you could ask for, including:

  • MYOB AccountRight (live and even the old v19)
  • Xero
  • VoIP telephony
  • Email broadcasting
  • Workflow Automation

The most amazing part about their software is that it costs just $11 per user per month! Now that is a lot of software and a VERY low price. I’m thrilled to be able to share this information with you because here is a company with a great product that focus more on their product development and software features and less on making themselves look big and flashy.

If you have had any experiences with CRM’s I’d love to hear from you and add further depth to our conversation and study into CRM’s.


Xero online training course

At EzyLearn we offer online training courses to help you up-skill and find employment. Choose from our range of cloud-based online accounting software courses, to business start up and management courses, to marketing and sales courses, or update and further your skills in a range of Microsoft Office programs (ExcelPowerPointWord) or social media and WordPress web design).