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Xero Asks Nicely for Feedback using NPS, But EzyLearn Interviewed Xero Course Students via Zoom

If you’re looking into a business, maybe you’re thinking of buying a product from them, subscribing to a service, or even just doing a bit of research, one of the places you’ll want to go is the ratings and reviews page.

I’ve written before about how reviews and testimonials are more valuable than number ratings when it comes to revealing important things about a business but for medium and larger companies, who aren’t able to have a personal relationship with their customers, they have to rely on these ratings. They’re also used an opportunity to measure what matters to their clients.

One of the ways they do this is through Net Promoter Scores (NPS), and you’ve probably contributed to one even if you don’t know it!

Continue reading Xero Asks Nicely for Feedback using NPS, But EzyLearn Interviewed Xero Course Students via Zoom
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Could This Free Social Media Promotion Work For Your Bookkeeping or Virtual Assistant Business?

Social media isn’t just for selfies and cat pictures anymore.  A quick scroll through any popular social media platform will bring up posts from brands and companies promoting themselves and their products/services.

In their guide to digital marketing, Xero included a quote from a business owner who said the following about her approach to social media marketing:

“I don’t spend money on advertising. I create content aimed at helping my target customer and share it on Instagram or via podcasts. It attracts enough new clients to keep me busy.”

Olivia Park, Olivia Park Coaching

It begs the question: is shareable content the digital marketing that businesses should be focusing on? And not just content the business shares, but content that social media users will then share amongst themselves?

Continue reading Could This Free Social Media Promotion Work For Your Bookkeeping or Virtual Assistant Business?
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How are Small Businesses Changing in 2022?

It’s not a stretch to say the last few years have been tough…especially for businesses.  Through lockdowns and restrictions we’ve seen businesses struggle, falter, adapt, and survive. 

Now that we’re in to 2022, and things are (fingers crossed) almost looking normal again, it’s exciting to see how businesses will recover and thrive.

Xero has released a guide to small business trends for 2022, based on surveys they conducted in 2021 of their subscribers in Australia, New Zealand, the UK, Singapore, Canada, and the US. 

Here’s are 10 trends on the rise for small business this year:

Continue reading How are Small Businesses Changing in 2022?
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Looking For Bookkeeping Work? This is How You Can Stand Out To Employers

Getting qualifications and experience are the foundational steps in looking for jobs, but then what?  It can be a daunting task to join or re-enter the workforce, even with a Certificate in Xero Accounting in hand.

Our courses are in-depth and diverse – you can gain practical experience and the MYOB & Xero certificate to prove it as well as office administration with our Office Academy training course package.

If you’ve completed a course and are now looking for bookkeeping work – whether its with a business or as a contractor in the gig economy – you don’t have to go it alone.

Continue reading Looking For Bookkeeping Work? This is How You Can Stand Out To Employers
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Integrations turn Xero into a Powerful Business Administration System for Small Business

Popular HR, Time Management, Project Tracking Integrations, Apps and Addons for Xero - Learn Xero Online

HubSpot is better at marketing, Square at Point of Sale, Stripe at payments and QuickFee for Buy Now Pay Later for Accountants and Lawyers – and they all integrate with Xero.

Being online these software programs integrate and share data so you can manage many different parts of your business and have live, up-to-date information and reports.

Our new Accounting Software Integrations course is now available and included with selected Xero Online Training Courses.

Continue reading Integrations turn Xero into a Powerful Business Administration System for Small Business
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Digital Business Skills to Compliment Xero & MYOB Training

Xero-MYOB-Microsoft-Excel-Bookkeeping-Academy-freelance-or-contract-workers-for-your-business-online-business-training-course-EzyLearn

Digital Business Skills are important for everyone who works for a company or who owns one. Authentication for Xero Course students highlighted to me the importance of general digital business skills. Our Digital Business Course has been available for a while as a FREE student inclusion but we’ve recently added to it.

Electricians, tradies and real estate agents are communicating with prospects and customers digitally, even regarding their accounts, and I wrote about how we’ve started to see these skills come up in office admin job ads. If you have any doubts about how to do this you need to up-skill.

Continue reading Digital Business Skills to Compliment Xero & MYOB Training
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Telstra is pimping MYOB Essentials with 3 months FREE. MYOB is pimping a page out of George Orwell’s 1984

MYOB partnered with Bunnings to give tradies Smart Receipts and now they’re partnering with Telstra to give business phone customers 3 months free use of MYOB Essentials.

Telstra use the terms Essentials a LOT in their marketing for mobile phones, websites and now MYOB Essentials. Here’s what their offer looks like.

Continue reading Telstra is pimping MYOB Essentials with 3 months FREE. MYOB is pimping a page out of George Orwell’s 1984
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Want FREE accounting software? Tell QuickBooks you’re going to become a contract bookkeeper

MYOB Certified Consultant Partner Program - EzyLearn Online Training Courses in MYOB AccountRight and MYOB Essentials

Free accounting software is no longer a marketing tactic that software companies can apply to get new users. We saw that in the recent exit of Wave Apps from the Australian market and Reach Accounting going broke several years ago but there are ways of getting cheap or FREE access to QuickBooks Online.

Trench warfare between the major accounting firms is never really apparent unless you’re a bookkeeper and you visit their offices and learn about what is really going on to win the hearts of bookkeepers and accountants. 

Continue reading Want FREE accounting software? Tell QuickBooks you’re going to become a contract bookkeeper
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Rejected by Afterpay? Xero Marketplace has an alternative

Xero Marketplace for integrated apps - Beginners to Advanced Certificate short online training courses in Xero - EzyLearn

Did you know that Afterpay (and ZipPay) and some other Buy Now Pay Later providers decline sellers? Most Afterpay transactions are centered around the selling of physical products that change ownership from the merchant to the customer. This evidence is enough to bind customers legally, but what happens if you provide professional services like bookkeeping or accounting?

Accountants and Bookkeepers, like many other professional service providers including Lawyers and solicitors charge for their time or defined outcomes (like fixed fees for a certain number of transactions).

Will Afterpay take you on as a client? We’ve heard that many industries are rejected but there are alternatives and Xero’s App Store can help.

Continue reading Rejected by Afterpay? Xero Marketplace has an alternative
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NAB Slyps past Xero Hubdoc to integrate Smart Receipts for Merchants and Customers

NAB, CBA, ANZ and WBC Slyp under Xero to provide smart receipts before Hubdoc gets them - Learn MYOB, Xero, QuickBooks to find accounts jobs - EzyLearn

One of the most publicised recent acquisitions for Xero was Canadian Receipt Capture, Scan and Coding software HubDoc. Rather than send a “bank-like” email informing users that the monthly fee to use Xero was increasing, Xero “sold” the value of the pesky increase of $2 as a saving of $27.50 because they included the Receipt Capture features in the software! That’s smart marketing.

In the meantime, MYOB forged an alliance with Bunnings as every large fintech, accounting and banking organisation tries to get into the Smart Receipt marketing at the source. Here are some of the things that have happened.

Continue reading NAB Slyps past Xero Hubdoc to integrate Smart Receipts for Merchants and Customers

3 Bookkeeping Academy Membership

Bookkeeping_Academy_for online cloud accounting training courses

 

Business Owner Benefits

The Bookkeeping Academy is designed for anyone who wants to enhance their knowledge and use of technology to manage the financial aspects of their business. As a business owner this gives you a low cost educational and support resource to help you use technology to become more organised and efficient in the administration aspects of your business.

Ongoing Course Access and Support

EzyLearn Online Course Updates & Additions for latest versions of Xero, Excel & MYOB coursesThis membership gives you ongoing access to EVERY course that you have ever enrolled into (since January 1st 2013) with EzyLearn – this includes all updated training workbooks, videos and exercise files.

We update our training materials every month to keep up with changes in features, compliance requirements and navigation changes made by the major software vendors.

Specialisation for Certified Bookkeeping Assistants

QuickBooks-MYOB-Xero-Integrations-Training-Course-Certificate-Hubdoc-HubSpot-Planday-Harvest-Deputy-EzyLearnWhen you specialise you demonstrate your commitment to a deeper level of understanding about certain Bookkeeping Assistant tasks. This knowledge ensure you are more productive for your employer or client and can help them use technology to better manage their business.

Specialisation Training include:

  1. Introduction to Apps and Integrations
  2. Receipt Capture and Storage
  3. Credit Management
  4. Rostering and Workforce Management
  5. Financial Reporting

Get the details about Bookkeeping Academy membership

EzyLearn ANSWERS

EzyLearn Answers for student support in online training courses in MYOB, Xero, Quickbooks online, Microsoft Excel, Word, Powerpoint and WordPressIf you need to accomplish a certain task which is not covered in our training materials you can put the question to our support team and community. If it can be answered quickly we’ll answer it and if you need we can introduce you to other Bookkeeping Academy members who can help.

Learn more about EzyLearn ANSWERS

Bookkeeper Benefits

Bookkeeper Database + Public Profile

Your details will be entered into our Bookkeeper database and a public profile will be created for you. With over 25 years experience in helping students learn how to use office administration and bookkeeping software we have become well known as a source of bookkeepers.

Local Awareness Digital Marketing for Bookkeeping Academy members - find a local bookkeeper - EzyLearn

Membership to the Bookkeeping Academy will help you stand out to potential employers as well as small businesses looking for a bookkeeper.

If a potential employer likes the information on your profile they’ll reach out to use and we’ll connect you!

Becoming a Bookkeeping Academy member is the cheapest way of getting online exposure for bookkeeping work.

Get Career Support

As a member you receive support from our team about job requirements and how to present yourself for job vacancies.

Local Awareness Marketing

Our national database of bookkeepers who are available for work or to take on clients are promoted online to potential clients or employers in the local area.

NBN Rollout across Australia will help teleworking, virtual assistants and those running a business from home

As a Certified Bookkeeping Assistant you’ll have the opportunity to explore induction and internship opportunities and be connected with established bookkeeping businesses and BAS agents who need a new bookkeeper.

Do you qualify for a discount joining fee?

EzyLearn Discount Voucher Coupons online training for Office, Excel, Xero, MYOB, Marketing courses 2Have you enrolled into a Bookkeeping Academy training course package between 2013 and now?

If so you may be entitled to a discount off your joining fee. Make sure you email your EzyLearn support consultant to double-check or enter your detail into the inquiry form at the Bookkeeping Academy information page below.

Get all the Information

Visit the Bookkeeping Academy information page to see all the services and training included in the Bookkeeping Academy membership.

 

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Xero vs GoDaddy Website Hosting Company Accounting Software? Attn: New Minimum Viable Website Service

Xero to re-elect Steven Aldrich as non-executive director - online customer service and receptionist services - Xero online training courses

When you look at the two companies Xero Accounting and GoDaddy hosting companies are very similar. They both provide cloud-based solutions, for a subscription fee and have small businesses as their major clients. They are both in a very good position to provide accounting software for their customers.

One of the Xero Directors sold an accounting software program to GoDaddy in 2012 and at the time TechCrunch reported that Accounting software is a logical service for them to provide to their small business clients. What does it mean for the future though?

Continue reading Xero vs GoDaddy Website Hosting Company Accounting Software? Attn: New Minimum Viable Website Service
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Xero Learn. Xero software offered for $6 per month. Why are businesses paying $60+ NEW: RESUME REVIEW SERVICE

It’s interesting and exciting that Xero now offer their Xero Learn service to training course publishers like EzyLearn for $6 per month. This ongoing access to Xero Accounting software seemed exciting at first but then I realised that it’s just accounting software! AND it’s just for training! AND 30 days is MORE than enough per case study!

Most students don’t want to access Xero accounting software forever. Even business owners don’t really want to pay an ongoing fee for their accounting software – they want something else..

Continue reading Xero Learn. Xero software offered for $6 per month. Why are businesses paying $60+ NEW: RESUME REVIEW SERVICE
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Is Xero the software of choice for real estate property managers

Re-leased-property management software integration image at Xero partner integration website - smart digital marketing

I was reading some recent announcements from Xero as they try to displace Sage as the small business accounting software of choice in the United Kingdom and notice some announcements they have about how Xero is a great tool for property management. 

It was an eye opener because it shows how aggressive they are against MYOB by quoting a client publicly who converted from MYOB to Xero. They didn’t mention that Re-Leased software also has an integration with QuickBooks Online – but why would they? Here’s what they wrote..

Continue reading Is Xero the software of choice for real estate property managers
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Xero will win the struggle against QuickBooks. Here’s how.

Hubdoc from Xero for receipt scanning and data extraction for receipts and expenses via email - online Xero Training Courses

Both Intuit (QuickBooks Online) and Xero Accounting had a price increase in the last year but the way they went about announcing it was completely different.

When you study the emails you’ll see why good marketing can make a massive difference in the success of your business!  QuickBooks email included..

Continue reading Xero will win the struggle against QuickBooks. Here’s how.

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Creating the Xero & MYOB Course Training Workbooks

EzyLearn Online Course Training Manuals and Workbooks for MYOB, Xero, Excel, Office, Word, QuickBooks Online

OUR HARDCOPY COURSE workbooks are the written foundation of all our online training courses. Sometimes these workbooks start as little more than a list of transactions. We then create the training course outline and film the breakdown of this in a series of brief, easy to absorb videos.

The Xero Advanced Certificate Training course workbook includes exercises and screenshots based on 6 months worth of financials for a business startup and you can refer to the workbook as an aid while you’re viewing the videos.

They’re also great to read over as an after-course resource or wherever you’re not using the internet. But, how do we create them?

Continue reading Creating the Xero & MYOB Course Training Workbooks