“Google Ads” and “Facebook Boosted Posts” are really, really popular right now. BUT the costs of these are getting higher and higher as well. A lot of businesses are struggling to measure the return on investment (ROI), and many are now turning to something far more easily measurable – direct marketing.
Direct marketing use to mean sending addressed letters using a mail merge between Microsoft Word and Microsoft Excel but these days it means email marketing.
The cost of paying for somebody to click your ad on Google can be anywhere from $1 to $10: that’s for just a click! So what does it end up costing to get somebody to call you or email you? This is a big dilemma for many small business owners looking for new clients. In fact, sometimes it might seem easier to just send a good, old-fashioned letter!
We create training workbooks with step-by-step exercises, training video tutorials, assessments and assignments to teach and assess. Our goal is to create training materials to help students find jobs and become more productive.
Search for something specific
Type the first 3 characters of the software or training course or career service name and then choose from the results.
We help students learn new skills to find work, be more productive and manage their own business.
We craft the perfect learning story based on real life examples by working with business owners or industry professionals. Then we create step-by-step exercises that students can perform on their own computer.
The exercises start with the basic beginners features and build on those to introduce gradually more advanced topics.
Whether you want to learn accounting and bookkeeping, office administration or digital marketing our training materials will give you the skills and confidence to take control of your software and start using it to it’s fullest potential.
Our training course products and services include:
We’ve been inundated with questions about STP now that it is mandatory for small businesses with 1-9 employees – unless you’re a closely-held employee.
Is that you? Are you closely held? Here are
some providers of FREE STP software,
great software features (like invoice signing), and
links to the ATO website where you can dig deeper.
The great thing about WordPress is that you can set up as many user profiles as you want and give your staff the access level they need to create and edit blogs.
They can’t really stuff it up because there’s an audit trail of changes and only someone with publishing rights can make the changes live (such as a WordPress administrator).
You could of course outsource your blog writing to someone on Upwork, Freelancer, or Airtasker, but that has it’s own set of challenges
Are you chasing money? If so, you’ll probably know the hard way that credit management is about chasing money owed TO a business (Accounts Receivable) and managing the money owed BY a business (Accounts Payable).
Credit can be a very scary thing when money and cashflow is tight! Machines and software are replacing humans for many data entry type tasks, but nowadays this is also the case for chasing money owed (Accounts Receivable).
It’s official and we GUARANTEE it! Our Xero Advanced Certificate Training Course is the best value for money short course in Australia. If you’re upskilling or want to do a refresher Xero course, there’s even better news for you.
One thing is essential when you operate a small business with staff — that is your payroll obligations. I wrote about a hairdressing salon owner a few months ago who told me how easy payroll was to manage using a printed timesheet book. However, most tech-savvy people prefer to use software.
When I started my first business in Sydney’s Dee Why in the early 1990’s, I was amazed that most restaurants and cafes, as well as other retail shops like dress shops, didn’t even know who their customers were!
Many business owners knew their customers by face, but they missed out on lots of opportunities to market and make contact with these customers when business was slow or they were overstocked. Are you working your database?
There are so many wonderful ways business owners are using technology every day for their digital marketing, as well as point-of-sale (POS) and bookkeeping.
Last week I met Cherie. Cherie owns a relaxed cafe in the holiday haven of Forrester’s Beach, NSW, and she let me record a short video of a customer paying for their meal using Square.
‘Social proof’ is testimonials, reviews and feedback of others, that vouches for the product or service we’re thinking of buying. Social proof backs up the fact that what we’re considering buying is what it says it is.
Come see some social proof about EzyLearn by meeting some students from the past few weeks — you just might have a lot in common with them.
IF YOU’RE RECEIVING the job alerts everyday — indeed, you may even have applied for some jobs already — but you’re still not getting called up for interview, then the following questions of doubt may be brewing:
MYOB has recently changed their website and in particular their pages for the free trial software.
We’ve updated the FREE MYOB Trial (within our MYOB courses) so look for the link when you access your MYOB courses and use the free trial software to practice what you learn in the video tutorials and training workbooks.
While we’re on the topic of free MYOB software, did you know that we provide free training course samples for most of our online courses?
If you’re looking for a job it’s a daunting process because you have to sell yourself to an employer and most people don’t have to do this very often. Parents returning from parenting can find it particularly daunting because they’ve found themselves surrounded by nappies, cleaning, cooking and washing and the thought of presenting themselves to other adults can be scary.
I’ve spoken to some EzyLearn students in the last couple weeks about our Accounting Course Tutor Initiative and have been impressed at how capable many of them (you) are!
But what’s the point of that? The last thing you want to do in a busy, information-saturated world is waste people’s time. It’s an insult and you’ll put them off.
After all, these people have given up time in their busy days to read what you have to say. Don’t ruin this special relationship forever by churning out rushed, poor quality content or waffle.
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Xero is a great bookkeeping program for tradies who are on the go and using their phones (or a tablet) all the time. From receipts scanning to creating quotes and invoices, receiving payments and keeping track of project costs.
bookkeepercourse.com.au/produ…
