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What are Online Ratings Based On?

Reviews tell a whole lot more

online reviews and online ratings social media
Many people make buying decisions based on online reviews and ratings but how “real” are these? And how can you tell?

IT CAN BE DIFFICULT to tell whether online ratings and reviews are real or not. One easy way to get a pretty good idea of what’s real and what’s not is checking for a balance of positive and negative ratings and reviews that have been left by real people who’ve used their Gmail or Facebook account.

Reviews are better than ratings

If you’re a person who relies on ratings and reviews to make purchasing decisions, you’ll know you can’t really tell the trustworthiness of a businesses if it only asks customers to leave a rating (usually out of 4 or 5). Similarly it’s hard to tell what people really think of a business if they’ve only left ratings rather than reviews. 

Businesses with a good mixture of ratings and reviews, where a customer has been able to leave a comment justifying the rating they gave the business, make it much easier to make a decision.

Check the content of reviews

You don’t need to read thousands of reviews for a business, but it helps to read a few of them to see what customers are saying. This also helps determine whether these reviews are truly independent or not.

What are reviewers actually commenting on, and if they’re negative, is there a pattern? Is a local restaurant consistently understaffed or does a plumber often fail to turn up on time? Are the complaints about things that would concern you or are they petty — a long queue at a cafe that still serves good food and coffee, for example.

Positive reviews provide useful information

If the reviews of a business are mostly positive, do they provide any useful information? Hundreds and hundreds of reviews that simply say “great” or “fantastic” don’t tell you enough about what customers thought were great or fantastic about that business.

People might have really liked something that doesn’t suit your needs. It is also a good indicator that they’re not entirely true or real reviews either.

At EzyLearn we provide testimonials from our students, which include their full name and location, and why they chose EzyLearn to study in the first place. We also offer a money-back guarantee and free samples of our course content, so students know they can trust they’re making the right choice.

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Want to brush up your skills in cloud accounting software? Ready to progress to intermediate or advanced levels in MYOBMicrosoft ExcelXero or another accounting package? Need help with social media? Take a look at our wide range of online course options or visit our website for more information.


learn online training Xero courses videos for less

Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. 


 

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Expensify, Xero and Your Retail Shop

Record retail inventory quickly

using-expensify-and-xero-for-a-retail-shop-outlet
Keeping track of expenses just got a whole lot easier.

IN A PREVIOUS POST we discussed how Expensify, an app which you can link to your Xero accounting software, can help businesses like yours’ keep track of expenses easily, accurately, and securely.

And while it’s a great expense app for professional services businesses or tradespeople, Expensify is also great for retail and online shops or hospitality businesses.

Input data and send to Xero

Shops and hospitality businesses require inventory or stock — and lots of it. But it results in an accounting and bookkeeping nightmare at the end of the month when it needs to be entered into Xero and then recorded against sales. Of course, we suggest business’ try to reconcile their transactions more regularly than just at the end of every month.

Take a photo of bills and invoices from suppliers and upload them to Expensify, which will input all of the data and then send it through to Xero.

Create expense reports

Online and offline retailers don’t have to worry about this too much unless they also produce their own products, but for cafes and restaurants that host functions or cater for events, separating the expenses directly related to those functions and events is an important way to track their profitability.

Automatic approvals cut bookkeeping time

By turning on the automatic approvals feature and setting expense rules, you can cut your bookkeeping time by having recurring or trivial expenses automatically approved and sent to Xero, so you can spend more time on the complicated ones that require closer inspection.

By keeping an eagle eye on your expenses using Xero and Expensify you’ll be able to see precisely where your business is most profitable and where it’s not so you can modify it accordingly.

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Our Xero training courses will show you have to track expenses in Xero and how to connect third party apps to your Xero account. We offer ALL SKILLS LEVELS for ONE LOW PRICE. Find out more.


Social Media and Digital Marketing online training course_comp

Are you in business as a bookkeeper, tradesperson, retailer, trainer or real estate agent and want to stand out from the crowd? We can teach you the online marketing techniques to help you do just this! Check out what’s included in our comprehensive Social Media and Digital Marketing online training courses.


 

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Google Calendar Lets Hairdressing Clients Schedule Appointments

Are you making the most of Google?

google calendar to set up appointments
Is your business suited to clients making online bookings? We have an online course that will teach you how to make the most of Google G-Suite and Google Calendar.

JUST AS YOU CAN USE Google Calendar to create a staff roster, you can also set up and create Google Calendar appointment slots. This is a fabulous way for businesses like hair and beauty salons to let their clients make appointments online.

To enable your clients to schedule appointments using Google Calendar, you’ll need to have a G Suite account for work (or school). G Suite accounts can be a little tricky to set up, but we have courses to show you how, and the beauty is, they come with a boatload of useful tools for small businesses — such as Google Sheets, Docs and Forms.

Create appointment types as staff

Before clients can book appointment times, you’ll need to set up the appointment types. For hair and beauty salons, you may consider setting your staff as the appointment types or the types of appointments you offer — cut and blow dry, foils, etc — so clients can pick the staff member or the appointment type they’d like to make an appointment with.

Create booking button

Use the link Google provides for your appointment page to create an ‘online booking’ button in Facebook or in WordPress, so client can easily access your online booking system from your Facebook page and website.

Move all bookings online

Online bookings won’t eradicate the need to take phone bookings, so it’s really important that you move your entire booking system online.

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Our Google training courses show you how to setup your G Suite account, share calendars and more. Once you’ve setup your G Suite account, you’ll be able to create Appointment Slots and share your appointments page with clients. Visit our website for more information.


Social Media and Digital Marketing online training course

Are you in business as a bookkeeper, tradesperson, retailer, trainer or real estate agent and want to stand out from the crowd? We can teach you the online marketing techniques to help you do just this! Check out what’s included in our comprehensive Social Media and Digital Marketing online training courses. Find out more about the secrets behind LinkedIn and how you can find more work and more clients.


 

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You Can Use PowerPoint to Create Online Induction Training

Create an Online Induction with PowerPoint

learn powerpoint online training course
When you have to train contractors or new staff about your policies and procedures, an online induction is the most efficient – and effective – way to go.

At EzyLearn we have a bit of a soft spot for PowerPoint. It’s the oft-overlooked program in Microsoft Office that is typically associated with slideshows and presentations, and often boring ones at that. But it can do so much more.

You can generate animations, videos, movies, advertising, web design embellishments and graphics using PowerPoint. It’s a great ally to the social media or design person in your organisation. This creative design program can also be used to conjure up the most eye-catching and modern pictorial slides to enhance any presentation and keep people absorbed.

But did you know PowerPoint can also be used to create an online training induction course? Induction training is imperative for any business that hires contractors to perform work for them, either onsite or elsewhere. Induction training is necessary that any contractor or employee understands your company’s policies and procedures, whether they’re going to be working at your premises or not.

Our PowerPoint Training Course takes you through how to create your own induction training course using PowerPoint, which you can then deliver to your staff and contractors using a learning management system, or we can deliver your induction training for you.

Simple inductions that work

The end goal of an induction course should be to have all your contractors complete it, and learn something from it. You need to strike a balance between an induction that includes every last bit of information about your business, how it functions, its policies and procedures, and one that only covers the bare essentials.

Use images to illustrate risks and scenarios, as opposed to describing them. This is easy when you’re using PowerPoint to create your induction training. And remember the PowerPoint golden rule: One idea per slide.

Authenticating students

After you’ve created your induction training course in PowerPoint, it’s vital that your contractors actually complete it. This is why it’s important to authenticate each contractor or student who takes your induction training course — it also helps if you include a short quiz at the end, so you can see whether they paid attention.

There are a couple of different ways you can authenticate students to ensure the correct person is taking the induction course (and not their mum or friend or partner, for example). We talk about the different authentication methods you can use on our website, but keep in mind that only inductions delivered to students via a learning management system can authenticate students.

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learn PowerPoint online training course

PowerPoint is, quite simply, fabulous.

Brush up on your PowerPoint skills, or learn how you can use PowerPoint to create your own Online Induction training courses, with our PowerPoint training courses. Read more about PowerPoint and how it can help you with your social media and design work.


 

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There’s So Much Cool Stuff You Can Do With PowerPoint

PowerPoint: The Great Visual Aid to What You’re Saying

PowerPoint online training course
Save densely-worded slides for university lecture rooms: keep PowerPoint slides concise and use your presentation as a way of illustrating or highlighting what you’re saying.

Many people don’t realise what an excellent design tool PowerPoint is. It can be used for a lot more than just creating slideshows and presentations and is a great marketing and design tool for all kinds of business functions.

Generally speaking, when using PowerPoint, you should feature only one idea to a slide. A PowerPoint presentation is not an essay. It shouldn’t be filled with verbose text (unless perhaps you’re in a university lecture). In fact, as you will learn in our updated PowerPoint Training Course, sometimes a PowerPoint slide shouldn’t contain any text at all, or at least, very little. Continue reading There’s So Much Cool Stuff You Can Do With PowerPoint

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What Bookkeepers Can Learn From Real Estate Agents: Facebook Advertising

Facebook – Great for Local Marketing

using facebook for bookkeeping marketing
Facebook can be extremely useful for marketing to a local audience.

In its decade of existence, Facebook has built up a wealth of data about its users, data that it likes to sell back to those who need it, in the form of targeted advertising. Facebook advertising, though similar in its approach, is very different to Google Ads in what it delivers.

Real estate agents discovered the value of Facebook advertising early, and have used a combination of images and videos to successfully deliver their marketing messages and sale pitches directly to their target market and in order to set their prices. Continue reading What Bookkeepers Can Learn From Real Estate Agents: Facebook Advertising

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What Bookkeepers Can Learn From Real Estate Agents: Using Video and Images

Focusing on Education Rather than Sales

how bookkeepers can use videoTHE INTERNET HAS CHANGED the way businesses market their services to prospects, from a simple sales message to an educational one.

Real estate agents caught onto this shift in buyer trends early and started creating online content to cater to these buyers.

Visit the website of any real estate agent and you’ll find lots of images and videos educating potential buyers about their services, previous sales and the local area they represent.

Continue reading What Bookkeepers Can Learn From Real Estate Agents: Using Video and Images

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Announcement: Social Media Marketing Course

EzyLearn Social Media & Digital Marketing Training Course logo image only

Social Media Marketing Course for 2017

EzyLearn Social Media & Digital Marketing Training Course logo image onlyDigital marketing is one of those fine arts that sometimes takes many attempts to get right and I’m guilty of that myself. I wrote a couple blogs recently about content marketing because I spend a lot of my time creating and modifying strategies, optimising and planning the content that my team creates for EzyLearn and other websites. However, I think many people are unfamiliar with what the term “content marketing” means — my mistake! I should have used the words that most small businesses associate with online and digital marketing: “SOCIAL MEDIA”!

Social Media Course — We Include EVERYTHING

So, now that I know social media is the keyword, I’m going to explain how every course we offer ties into your Facebook advertising and Facebook Page and why all of these aspects are important to you if you are going to spend more time and money building a strong online brand.

Content Marketing

virion and 123ezy social media course and content marketing catalogue No matter who you are or what you do you will need content and you will use that content to promote you and the services you provide. I have been using all of these tools to help convert EzyLearn into an “online only” training company in 2006 but I was able to explore how to provide these services to real estate agents when I managed the social media strategy for Derek Farmer, a real estate agent in Cammeray at the time. Here are the content options we had to play with:

Photographs and Images

Images are used in Instagram, Facebook, Linkedin and on your blog (if you have one). They are used to make a blog easier to read and in industries like real estate where good photography is important to get a high price and make a successful sale they are used to showcase the product being sold. I recently spoke to an asbestos removal company and photographs of what they do and how they do it are also an important part of their “content”.

We show you how to include images in blogs and even include fundamental image editing skills using GIMP (it’s very powerful and it’s free!)

Video Marketing

property marketing, video marketing, Facebook Page, Facebook Ads, Youtube and video marketingEzyLearn has several hundred videos as part of our online training courses and sometimes we use them to give prospective students examples of our training, explanations about how our special offers work or even videos of me explaining the EzyLearn journey since the late 1990’s! Real estate agents like Derek Farmer use video to help educate property sellers about the various aspects of the property selling process and what to look out for.

We show you how to get your video up to YouTube, or more professional services like Wistia and show you the analytics you can get about your video viewers and how to make a better video next time — it’s all about drop off rates. We also show you how to get a Call-To-Action within the video itself.

Blog Marketing

Blog marketing is my personal favourite because I love writing; you can really play with the keywords that Google loves so much and you can fill a website up with content that shows you are active.

We teach you how to create a website, create web pages AND blog posts, how to optimise them for the keywords you want to be discovered for and how to measure and understand the visitor analytics.

Facebook Pages, Timeline Posts, Advertising and Remarketing

This is the one that EVERYONE is interested in and for good reason; the demographic targeting is fantastic. Facebook is becoming increasingly important for real estate agents to promote themselves — indeed, Social Estate and BuddyBid are just two companies getting in early to earn a couple of hundred dollars a month for each real estate agent they take on board.

Note: This is something that any work at home mum (or dad) can do! You just need to understand how to generate new content or “republish” other interesting content on a Facebook Timeline and how to create a Facebook Ad. We cover all of this in our Social Media Marketing Course.

Facebook Pages

Our written guide and training course videos show you how to set up a Facebook Page for a local business (ideal for tradies, service providers like accountants or bookkeeper and of course real estate agents). By using a Facebook page you can assign the administration of that page to someone who simply schedules posts — that someone can be YOU.

Most people with a Facebook Page then need to make sure their Timeline is filled with content so that they pop up regularly in local news feeds.

Feeding Your Facebook Timeline

Real Estate Agent Facebook Page, timeline posts and ads help property and brand marketingMost people think it’s important to create a Facebook post every day but that’s hard to do if you need to generate original content. Instead most people re-post other content that is relevant to the audience — this is often referred to as curated content (for instance, where you make a comment or affirm your belief in an article).

Real estate agents often simply refer to the plethora of real estate blogs available and here are some examples used by David Howe, an honest and diligent McGrath agent in Northbridge, Sydney, who asked our designer team to create a website for him:

  • http://www.smartpropertyinvestment.com.au/how-to-maximise-profit-without-it-costing-you-a-cent
  • http://www.dailytelegraph.com.au/lifestyle/food/sydney-taste/sydney-eat-street-10-things-to-try-in-crows-nest/news-story/
  • http://www.apimagazine.com.au/2016/11/debt-retirement-worries-high/
  • https://www.buzzfeed.com/markdistefano/too-real-estate
  • http://www.homestolove.com.au/how-to-design-the-perfect-laundry-4236
  • http://blog.templeandwebster.com.au/work-the-trend-the-new-natural/
  • http://www.afr.com/real-estate/residential/dont-want-to-move-want-a-reno-architecture-awards-show-how-to-do-it-20161104-gshwue
  • http://davidhowe.com.au/david-howe-real-estate-agent-northbridge/

This method of posting other people’s content is good enough to show that your Facebook Page is active. However, from an internet marketing perspective it tends to send people away from your Page and onto other websites where your competitors might advertise — especially if you report material by ratemyagent, openagent, realestate.com.au or domain!

In our social media marketing course we show you how to make a post like this and schedule them all in advance but also how to get your own unique content and how to link to content where none of your competitors are listed.

Facebook Advertising

Facebook Ad Views for individual property advertisement - Clarence TownFacebook ads are relatively simple to create so there is NO reason to get someone else to do them (particularly if they’re going to charge you the equivalent of 4 hours’ labour!). The key elements of a Facebook Ad are their structure: Campaigns, Adsets, then individual ads and once you get that right and understand how it works, creating a Facebook Ad can be done by someone in your office or who you trust (again, a work at home mum).

We show you the type of posts and ads that Derek Farmer paid to promote in his local area, why he chose to do it, how much he paid and what his viewer and reader statistics were. We’ll also show you how to advertise to your own client base in their Facebook Feeds and how to remarket to people who’ve been to your website or Facebook Page.

WordPress, Hosting, User Management etc

I believe that your own website is the best “landing page” for any marketing money spent because YOU OWN IT. The more traffic you direct to your own website and the more content you put there that is valuable to your customers and future potential customers the more valuable YOU and YOUR WEBSITE will become.

WordPress online training course and social mediaIn our Social Media Marketing Course we include every aspect of how to manage your own website using the very popular WordPress Content Management System. This includes having multiple users be able to publish content. We also teach you how to optimise your blogs and pages for important keywords using tags and categories, how to use meta tags on your pages and even on images so everything gets indexed by Google and how to make your website look fantastic with professional themes (templates).

Lead Capture and Email Marketing

Having a call to action on your website or Facebook Page is critical to truly analyse it’s effectiveness and understand it’s success — what’s working and what needs to change. A very important part of that is to capture the email address of people who visit your site and most websites do that using a giveaway, free reports, white papers etc. Once you have a potential clients email address you effectively have permission from them to send them email messages.

We use a number of different email marketing solutions including Campaign Monitor and Aweber, and these are very similar to MailChimp, GetResponse, Constant Contact and a plethora of other email marketing solutions. We’ll show you how to use these systems to capture website visitor details and send them messages automatically. 

Capturing, Analysing and Understanding visitor traffic

Video visitor Analytics - property marketing video for real estate agentsGoogle Analytics is the most popular website traffic analysing system and you can use it to measure the effectiveness of your website day-by-day, week-by-week and for specific date ranges.

We show you how to implement the code on your website, how to access the visitor traffic information on your PC and even your mobile phone and what elements to look for to understand what your website is doing. 

Conclusion about Social Media Marketing Course

We do all of this using our own website examples as well as Derek Farmers website so you can see what real businesses do to succeed online. Whether you want to do all of this yourself, hire an experienced internet marketer or find a suitably qualified work at home mum (or dad) this course will give you an abundance of knowledge and strategies to manage what you do.

See what’s included in our Social Media Marketing Course and enrol today at a huge launch discount!

[button link=”http://ezylearnonline.com.au/courses/marketing-training-courses/digital-marketing-social-media-courses/” color=”orange”] Social Media Marketing Course Contents[/button]

 

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Video: Receive an Automatically Discounted Price for Online Course Enrolments!

Specials and Summer Training

2016-12-20 How to use the EzyLearn website to get discounts and special pricingIt’s Christmas time and we’ll be open every day (except the public holidays) which means you can make contact with questions or support during your course.

But best of all, we’re offering a fabulous special offer with a saving of over $300. Check out the quick video below which shows you how to get $663 dollars worth of training for just $296a saving of $337!

All you have to do is choose your courses at our Online Course Enrolment page and the discounts will be applied automatically.

Get New Skills for A New Year!

discounted Myob QuickBooks online courseWith the New Year coming fast we find most of our students are looking to change careers and/or up-skill so as to feel confident with their computer skills in job interviews and the like, so our current special offers will train you up to be your best, cheaply. Here’s all you need to do:

  1. Choose Microsoft Excel course (12 month’s access, all 9 courses and Certificate).
  2. Scroll down to the discounted courses section to see the Xero Training Course available for $30 less.
  3. Scroll down further to see the Microsoft Word Course (12 month’s access, all 9 courses and Certificate), which is normally $267 is now FREE
  4. Tick the box next to “Yes, I have a discount voucher code” and enter 8881818 to receive a further $70 discount off the Microsoft Excel course!

If you don’t have the time right now, don’t worry, you’ve got 12 months to complete all these courses at your own pace — so just enrol now to get the current special offers.

Watch this video to see how to get the discounts

New Online Courses for the New Year

It’s been a very busy year for new course creation and we’ve just launched two new courses that are all based on new online cloud-based services in bookkeeping and marketing/advertising. Read about them here:

QuickBooks Online

Provide quotes on your tablet computer, convert them to invoices when you get the order and take photographs of your receipts for expenses — works on your smartphone too. These are the features of America’s most popular accounting software program that is now aggressively promoting itself to Australian small businesses.

And what do we think? We believe QuickBooks is good software — find out more about our Intuit QuickBooks Daily Transactions Course.

Our New Digital & Social Media Marketing Course

Facebook and social media online training course
Tired of struggling to post consistently on Facebook and other social media sites? We’ve had a WordPress course for several years to teach you how to create your own website and blog, edit images, and optimise it for search engines (like Google). But if you’ve ever struggled with fleshing out a Facebook Page, or want to start promoting yourself or your business in social media, try our Digital Business and Social Media Marketing Courses.

We show you what you should include on a modern day website as well as including Facebook Page, Content Marketing and Facebook Advertising training (which we used to help Derek Farmer show up on Page 1 in Google for the competitive Cammeray Real Estate Agent search query).

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Most of all, from all of us here at EzyLearn, HAVE a FANTASTIC and SAFE Christmas — doing things you love!

Online computer training Christmas specials_comp

 

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Breaking Bad Content Marketing: The Correct Way to Use PowerPoint

Breaking Bad Content Marketing for small business presentation for real estate agents and bookkeepers AND writersI’d like your opinion!

I was reviewing some of the content we’ve created this year and I was actually astounded at the number of blogs we’d written that mention content marketing. Even so, when I mention content marketing to many business people, they’re still not really sure what I’m talking about. So I asked Angela in our office to put something together — just for fun. Better still, I recorded an audio commentary to go with it; I hope you find it of use.

All the content marketing talk

Want a recap of all the times I’ve written about content marketing? I did a whole lot of posts about real estate agents and how important content marketing is for them. Here are some of the blog headlines in our content marketing category:

Maybe I’m a bit more passionate about content marketing than I even realised (which is saying something!) Watch the video below and let me know your thoughts.

Video presentation with annotations and a call to action

 

Want to know more?

If you’re interest in learning about the contents of our Content Marketing, Facebook and Social Media course which is currently being uploaded to our LMS read about it here and follow the links to pre register for alerts. When we release it we’d have a great offer for early students. 🙂

Thought you may like to know that we are going to reveal everything we did for Derek Farmer’s real estate site for property sales in Cammeray – even Facebook advertising and re-targeting to stay front of mind with his client database.

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The New Year’s Approaching: Think About New Content Marketing for Your Business

The Value of Content Marketing

the-value-of-online-content-marketing
Finding it hard to get started in content marketing? Register for our upcoming course.

The beginning of a new year, which is typically the quietest as people take a while to adjust to the work and school routine, is when a lot of business owners spend time setting goals for the year ahead.

Just as individuals set their own personal new year’s resolutions, many business owners use January to set some new year’s resolutions for their business’s marketing activities.

Here are the Digital Marketing tasks that staff can do to bring more inquiries and more sales:

  • Business blogging vs paid Google Ads or Facebook Ads
  • Email Newsletters
  • Optimising images and photographs for SEO

Continue reading The New Year’s Approaching: Think About New Content Marketing for Your Business

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Release: Concreting Business Case Study for Xero Training Course

Case Study: Tradespeople Using Xero Cloud Accounting

Concreting business uses Xero for jobs, purchasing and progress payments - online training case studyTradies across Australia are getting onto the cloud for their accounting and there’s a good reason for it — many busy people can use the system from remote locations to get their work done.

This means the estimator can use it to generate a quote at a site, the office administrator can convert quotes to orders and invoices and the remote contractor can sign in and do accounts receivable calls from their home office. This is good news! All major accounting programs now offer cloud access — MYOB, Xero and Intuit Quickbooks.

I wrote in the past about Rohan from Painters, Men in White; Ken the home theatre installer and Jason the kitchen appliance repairer. Today I’m happy to announce that we’ve released a case study in the Xero Daily Transactions course that relates to the building and construction industry — in particular a concreting business that quotes for the pouring of a 3 level apartment building. Sue, a contract bookkeeper from Yarra Junction helped me write this Case Study based on her experience in the building sector and in particular with concrete companies.

Bookkeepers Upskilling with EzyLearn

Sue is typical of the students who enrol with us to broaden their skills in cloud accounting — existing bookkeepers who want to upskill. She has a lot of experience in the day-to-day management and accounts for tradespeople and found that she could perform the bookkeeping from her own home at any time.

We’re Constantly Updating Online Course Content

While I’m blowing my trumpet I may as well add that this is an example of what we promote with our online courses — that during your student access period you’ll have access to ALL the courses you’ve enrolled into including updates and new content. This is particularly useful for MYOB and Excel Course students who enrol using the LIFETIME course access option.

Xero Course Student Testimonials

I haven’t posted any new pages with student testimonials to the website for a while (but they come in with every course) but today it must be trumpet-practising time for me because here I blow again! When Sue completed the course, she commented:

I would recommend this learning site to others and I am thinking about studying Excel next with this learning centre“. She also commented: “Convenient in that I can do it from home at my own leisure. The price was very reasonable.

While Sue was working with us we put her through our Microsoft Word and Excel courses at no cost and the main thing that really stands out to me is how much everyone benefits by doing a Microsoft Word course!

Use Microsoft Word to Create Xero Courses

Helen from Bright learnt how to use WordPress and got leads for website design work using our WordPress course
Helen from Bright is a registered BAS agent who did our WordPress course and got paid creating a website with out help!

Many students enquire about the Microsoft Excel courses because spreadsheets are complicated for people who don’t know how to use them. However, I never cease to be amazed at how many people confidently state, “I know how to use Word, that’s easy”.

Microsoft Word is used in so many aspects of a business yet too many people think that just because they can type they are good at Word. Things like:

are covered in our 203 to 205 courses (so they are considered beginners to intermediate Word skills) yet I am surprised at the number of people I meet who don’t truly understand how these work!

When we work with a new contractor, even as part of our National Bookkeeping Network, we ask new members to write up an education guide if a bookkeeping customer is looking for a certain task to be completed. We end up putting the bookkeeper through our Word course and they discover a whole new world of computer skills that enable them to do more office admin work for their employers or customers — particularly when it comes to long form documents like instruction guides, tenders and even eBooks which are becoming increasing used in online digital marketing.

Bookkeepers Can Be Great Web Designers!

One EzyLearn student helps another from MYOB bookkeeping to designing websites for baby massage using WordPressAs I’m sharing so many EzyLearn student stories, I’ll provide another example of a recent student, Helen from Bright in Victoria (check out where Bright is located in Google maps and you’ll see just how far away she is from the nearest capital city — again, the beauty of working from home using the internet!)

Helen is a Registered BAS Agent and has been for a long time. She performs all the bookkeeping tasks that many of our students aim to offer by being a BAS agent, but she is also interested in being a little more visually creative — at least part of the time — so she completed our WordPress Course and as a result we’ve introduced her to some clients. Since then she’s actually been paid for creating and editing websites! One website she created and continues to edit as required is for ANOTHER student, Sonia who completed our MYOB course years ago to help her with her husband’s business!

Sonia now spends a lot of her time teaching mums (AND dad’s) about baby massage and how they can use infant massage to build a bond with their new baby and help them relax when they are uncomfortable. With a nursing degree and a huge amount of experience with children, Sonia is able to help parents and babies alike create a special bond through touch, and ease new parents into the sometimes stressful experience of welcoming a new baby into their family.

PROMOTED: Corporate Training Licence

If you like the sound of all these courses you may like to take a look at our special bundled offers or even a corporate training licence for your staff or team members.

Referral Marketing is Something We Like

I hope I’ve managed to share with you how we genuinely like to support our students and clients in their journey. We welcome your feedback and love to hear directly how you’re progressing along the way, how we can improve what we do, and any other input you may have.

If you’re looking for a new job, we can advise you on our comprehensive courses with lots of content and examples and a fantastic price. If you’re looking to start a new business we can help you with our Business Startup Course. If you’re a small business in need of a good bookkeeper, writer or website designer — we can connect you.

Stay tuned for some new training content releases about Selling Your Property, Facebook Marketing and Intuit Quickbooks.

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Free Tip for real estate agents who want to use video in their social media with WordPress websites

Getting video into social media advertising and marketing is king for real estate agents

property marketing is important to sell your house in Sydney's lower north shore property marketYou may recall a recent post about the exciting work we are doing with real estate agents around Australia to help them with their social media marketing as their industry goes through massive technological change.

Real estate agents are adopting Facebook pages, using Facebook advertising and creating their own websites to make them stand out from other agents but most importantly to show property sellers that they’re very experienced in the local property market and also great people to deal with. This stuff also applies to bookkeepers, accountants and most businesses where a good personal reputation is important!

Creating videos, serving videos and displaying videos

We spend much of our marketing efforts “writing” blogs to add value to you, the reader. We also optimise these pages so they can get discovered by people who use Google and other search engines to find information. Through our digital marketing agency, virion we’re doing this work for real estate agents AND bookkeepers so make sure to check these services out or contact us if you want to know more.

The thought of creating, uploading and then displaying videos on a website is very daunting to some people and usually it’s the inserting the video into a website as a blog or a page that is the part people aren’t sure about. So, I created a video for you! Yes, feel free to enjoy my calm, relaxing, yet very capable voice go through a process that our team go through dozens of times a week.

We have a course on WordPress and this video and other new videos will shortly be inserted into that course but the other aspects of performing this type of work involve these questions:

  1. Where are you going to store the videos. We prefer Wistia because of their fantastic analytics but most people are familiar with Youtube and the fact that it’s free is a great benefit too.
  2. How are you going to display it. We prefer to keep our content on our own websites but lots of real estate agents are happy to build up a following on many different social media platforms and Youtube is definitely one of them.

Enjoy the video below and make sure to Request a Quote if you are interested in having my team and I manage your online digital marketing using quality content.

Youtube videos into WordPress Blog pages

Also, stay tune for updates about our forthcoming Facebook for Business Courses.

 

 

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Facebook Advertising and Impressions for Real Estate Agents

Facebook advertising and impressions of you

David Howe uses Facebook to showcase properties that are currently available for sale in Northbridge NSWHas someone been telling you you must get onto social media? Are you a real estate agent with a Facebook page that is pushing people away? Are you spending hundreds of dollars per month and pushing your Facebook community away from what you do and to all the big companies!?

Target home owners in your suburb

This is why everyone loves social media isn’t it? The fact that you can almost perfectly target your marketing message to your ideal customer makes social media perfect, the only issue you have now is “Are they ready to buy”? Are they ready to use your services at that moment? What happens if they aren’t?

I interviewed Michael Griffiths when he ran his Internet marketing business for our business marketing course and he pointed out was that only about 3% of the people who come to your website are ready to transact, the rest of the visitors are exploring, learning and getting to know people (hopefully you are one of them) who they may use in the future. That’s why recommendations, testimonials, blogs and social media pages are important because they show prospective buyers that you are active, current and in tune and the messages you give out will almost help them define whether they like who you are.

Facebook may not work immediately

The dilemma for real estate agents is whether they should advertise using Google Adwords or with Facebook Advertising and the answer is really both, but for different reasons.

  • Google Adwords gets you in front of people who are searching for you or the services you provide
  • Facebook enables you to get in front of all of your potential market
  • Social media, blogs and newsletters help you remain front of mind

ReMarketing keeps your ad in front of prospects

Everyone is talking about remarketing and giving you to power to show your ad to your target audience no matter where your prospect goes online. The problem is that they may never need or want your services and you’re continuously paying for the ad to appear. The problem with some Facebook ads is that you pay for impressions – every time someone sees your ad – as opposed to PPC (every time someone clicks on your ad).

It’s better to offer your prospects a way to be reminded of you and you do that by getting people to like your page, follow you on twitter or LinkedIn and subscribe to your blog. Every time you create new and interesting content your prospects will see you and if they are no longer interested they’ll disconnect, unsubscribe, Unlike, Unfollow you.

Facebook is best for your past clients and potential advocates

The best way I believe to use Facebook advertising is to create a custom audience of all your past clients and make sure you show up when they are using Facebook. It builds the likelihood of them recommending you to their friends and it keeps you front of mind, particularly for real estate agents where the sales funnel can take several years sometimes for someone to use your services after getting to know you.

123ezy is a digital agency that creates real estate agent websites and helps them navigate the changing world of property marketing and building an online reputation based on all the hard work they have already done. EzyLearn creates courses to help students learn how to use office productivity, accounting and marketing programs to manage their business or work. We’re assembling a Facebook Advertising for Business Course and you can register for our free Facebook Advertising Course now.

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Real Estate Agent, Derek, Has Made it to Page 1 in Google

6 Weeks from Zero to Hero in Google Organic Search

Keyword analytics for derek farmer real estate agent in CammerayI HAD A GOOD, long think before writing this blog post. However, I’ve decided it’s OK to write this blog — because the blog should be about helping business people reach Page One in Google’s organic search results (that’s the FREE ones!)

You should see the number of emails I get each week from overseas companies in Asia, the Middle East, Eastern Europe and even the US and UK.

All of these emails are telling me the same thing: How they will get my company onto Page 1 in Google!

You might be thinking, “Yeah, so what? I already know how to do that!” or let me see your list of companies. Point is, there are lots of these self-professed experts around — and I’m probably no exception!

SEO Aspects

I last wrote about real estate agent, Derek Farmer, before Christmas when we had already created his new website. The aim of this was to help property owners find him when they’re ready to explore selling their property.

We’d already begun the process of creating relevant content but ramped it up in the last 6 weeks and the results were amazing as you can see from the chart!

The work we did to help Derek get onto Page 1 of Google WITHOUT spending a cent on advertising,  involved all the tools we use at EzyLearn just to run our business. The thing with this is that we practise what we preach.

That’s the beauty of running an online business: You get pretty good at all the technical and content stuff, particularly when you have to compete with the marketing muscle of billion dollar organisations like MYOB and Sydney University!

Of course, Derek was a good real estate to begin with. He had a great existing reputation in Sydney’s Lower North Shore and over 170 property sales under his belt. Quality speaks volumes.

Give something away

Derek Farmer real estate agent smiling portrait in selling your property educational training videoDerek had also spent a lot of time, considerable money and brainpower coming up with an educational series of videos. These helped his vendors (people selling their homes) and prospective customers better understand the various stages of the sales process.

This reflects the need for businesses to generate great quality content that people will find valuable — it’s something everyone needs do in the “Google information era” we all now live in.

See what Derek has done and learn more about Automated Response Marketing

virion: A brand I am proud to work with

Virion is the arm of the business that helped Derek achieve such tremendous online success.

If you want to see more of what we do with online and content marketing, along with case studies and success stories, subscribe to our Virion blog.

Check out the Blog and Subscribe

Whereas the EzyLearn blog is chiefly about what we teach, the virion blog covers more of what we do. I’d love to share the work we do with you. Who knows if you see something you like, you can even join us and get involved!

[button link=”http://virion.com.au/subscribe/” color=”green” newwindow=”yes”] Subscribe Now[/button]

 

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How hackers can destroy your Google content marketing efforts tonight

Content Marketing points to your website

Content marketing for real estate agentsHaving your own website enables you to build a credible online profile (that lasts a long time) and the power to clearly understand visitor traffic analytics. This is important because your goal with a content marketing strategy is to provide useful information that your website visitors are looking for and just like real property there are risks that strangers want to get inside and cause damage.

Just like real property these risks are mitigated by good site management services and you can learn about some of the hacker risks below.

Anyone can attempt to hack your site

Hackers are found all over the world from developed countries to countries where their people earn less than a dollar per hour so in some circumstances the time it takes to hack a site is irrelevant and the rewards are significant. Those rewards can be for:

  • financial gain,
  • the challenge of it,
  • recognition, or even
  • out of boredom

This means that every business, regardless of size or industry, is susceptible to a hacker attack.

Hacker attack types

Remember that hackers can sometimes spend a lot of time planning an attack, but all you see are the end results over night so it is important to be vigilant at all times. Hackers can affect your business is different ways and there has been a lot of publicity about these attacks this year. These are some of the goals for hackers:

  • Stealing your customers’ data
  • Stealing your private business data (like internal communications)
  • Serving malicious software
  • Deleting or disabling your site
  • Gaining control of your website or computer
  • Directing traffic away from your website

How your website is vulnerable

Most websites of small businesses are managed using a content management system like WordPress, Joomla, Drupal etc and these systems have the capabilities of creating user accounts (including the administrator) and enabling users to create content like comments on blog posts. They also include the capability of using themes, plugins and other programs that connect to the main content marketing system and give it more functionality. It’s when these aspects of a small business website are not kept up to date, managed for hacker activity and originally configured to minimalise the chance of attack, that you can get unstuck.

Why to choose 123ezy for content marketing for real estate agent websites

123ezy-Content-Marketing-real-estate-agent-websitesWe’re combining with content marketing writers and our team of experts to make content marketing available to individual real estate agents to help them build a profile and credibility online. I’ve been working with online services even before EzyLearn started teaching people about “how to send and receive an email” and “how to navigate around a website and use a search engine” at our Dee Why training centre since 1999 and I’m looking forward to helping other sales and marketing focussed people do the same.

We operate an online training business that relies on our websites being up and running ALL of the time – if there are issues we need to be able to redirect website visitors to an alternative site for continuity and we are constantly monitoring our website visitors, vulnerabilities and remedies.

Even with the latest themes and plugins and fancy graphics and animations, just having a website is not enough these days. Real estate agents (and most other professionals) need a system that collects prospect information AND sends automated marketing messages to them, while allowing them to opt out at any time and that is just the start of the content marketing we’re offering to real estate agents. Want to see our ARMS working? Register Here.