Accounting Training Courses (Xero, MYOB, QuickBooks, Sage One, Reckon); Microsoft Office (Word, Excel, PowerPoint, Outlook); Digital Marketing (WordPress, Google, Facebook) – and growing!
Author: Steve Slisar
Steve Slisar has been training people how to use computers since 1994, opened a training centre in 1999 in Dee Why and by 2005 had 3 training centres and created over 35 individual courses that include Screen videos with audio commentary, training workbooks for those who prefer to read to learn, and exercise files that are used with the tasks in the workbooks so you get practical experience in the software you are trying to learn. Now the creator of 5 of the most popular online MYOB training courses in Australia.
You really get to see the cut-throat side of business when you see all the entry level accounting solutions available today. Not only does old incumbent MYOB need to worry about Xero but now Wiise and Biz Accounts from the BIG BANKS and software companies!
It seems that Westpac are doing this purely to sell more business transaction accounts – a key performance indicator.
Professional looking but crappy websites make your Google Ads and Facebook Ads cost more but send customers away!
I’ve written about the steps and time taken to create and maintain a business blog for your digital marketing but I haven’t even mentioned the time and effort in optimising each and EVERY blog post for the keywords that are important to us. That involves:
Writing up “Tags”
Relevant landing pages
Keywords in headings
The great thing about WordPress is you can setup as many user profiles as you want and give your staff the access level they need to create and edit blogs.
They can’t really stuff it up because there’s an audit trail of changes and only someone with publishing rights can make the changes live (such as a WordPress administrator).
You could of course outsource your blog writing to someone on Upwork, Freelancer, or Airtasker but that has it’s own set of challenges
Are you chasing money? If so, you’ll probably know the hard way that credit management is about chasing money owed TO a business (Accounts Receivable) and managing the money owed BY a business (Accounts Payable).
Credit can be a very scary thing when money and cashflow is tight! Machines and software are replacing humans for many data entry type tasks, but nowadays this is also the case for chasing money owed (Accounts Receivable).
The course was built as a result of the needs of people who’ve been using our training materials to help in their own training. What’s interesting is how important your current inventory and inventory management is to managing the cashflow and profitability of a project.
While I was getting my hair cut the other day, I casually asked the hairdresser how her business was doing. Now this woman is a highly experienced and personable stylist who runs a modern and professional-looking salon with terrific co-workers.
Yet she lamented the fact that business was quiet and she was struggling to get new clients. So what’s going wrong?
The hairdressing salon owner I spoke with the other week was quite downcast about her sales. This is despite regularly receiving ecstatic feedback from her clients about the service they receive and the way the salon looks.
As consumers, we’re hit with a tonne of messages from the start of the day — all vying for our attention online, offline and everything in between. You have to find a way to cut through the noise.
But how? You can do this via a combination of ways, but consistent email marketing, also referred to as content marketing, is a powerful place to start.
With the right strategy, email content marketing allows you to inexpensively stay in touch with current, potential or lapsed clients. It’s a way that you can start to connect with people, as often as you want, by sharing your story and what it is about you and your business that makes you unique. These days, it’s getting more informal too, so authenticity is key.
Get the ball rolling on your email marketing campaign
Not sure where to start? The very first step is an easy one and will start you on an email marketing strategy for your business.
Collect your clients’ email addresses
What’s a beautiful email without someone to send it to? A waste of time…
Get your client database started by using every opportunity to collect as much information about your clients as possible. It’s this information that gives you a valuable and complete database and it must be kept up to date. And happy customers won’t mind.
Start collecting client email addresses with these ideas:
Record email addresses every single time you have a relationship or interaction with a client
Whenever a client calls you, immediately add them to your client list
Add a signup or subscribe form to your website so clients receive your monthly e-newsletter: make it really easy for them!
You can’t be everything to everyone; it’s never going to be possible to create a single email that all your clients will love.
Basic rule of thumb: Keep your content relevant and personal. Try to be yourself. Business speak is much more conversational than ever before. In fact, businesses are increasingly using Instagram and Facebook messenger to converse with clients; a domain previously reserved for informal contact with friends, family and sometimes colleagues.
People will be much more likely to open and read your emails if they can relate to them and don’t feel like you’re wasting their time bragging about how great you are. (Remember, they are expecting you to say you’re good, so it’s very ho hum to your clients; you’re not exactly going to tell them how bad you are, are you.)
One thing is essential when you operate a small business with staff — that is your payroll obligations. I wrote about a hairdressing salon owner a few months ago who told me how easy payroll was to manage using a printed timesheet book. However, most tech-savvy people prefer to use software.
When I started my first business in Sydney’s Dee Why in the early 1990’s, I was amazed that most restaurants and cafes, as well as other retail shops like dress shops, didn’t even know who their customers were!
Many business owners knew their customers by face, but they missed out on lots of opportunities to market and make contact with these customers when business was slow or they were overstocked. Are you working your database?
I completed a Cert IV in Property Services a couple years ago and have a strong interest in real estate as an asset for investment.
There is a lot of talk currently about negative gearing and whatever happens, we will all be affected. It’s the “wind that blows” according to Jim Rohn, a great inspirational speaker.
One of the topics which comes up about negative gearing is whether it should be available for existing dwellings or only new house and land packages.
As a result, EzyLearn is creating a real-life case study covering the investment and tax benefits of investing in a new house and land package. There are certainly plenty of them going up in the Central Coast to Newcastle and Maitland area!
Real Estate as an Investment
I believe real estate is a terrific investment provided you don’t stretch yourself financially. It does fluctuate in the short term, but you have to think long term.
Certainly, the recent changes in the real estate market, with Sydney property prices dropping over 15 per cent, means that if you bought in the last 2 years your property is worth less than what you paid for it.
Less Equity, Same Debt
The problem with house prices going down is that this affects your equity. Equity is how much of the property YOU own. The banks DEBT stays the same and only reduces as you pay down your loan.
The problem with your equity decreasing won’t matter in the long term because house prices generally continue to increase, but it will be a problem if you need to refinance or can’t afford the repayments and need to sell.
It’s these situations that make lenders charge mortgage insurance. If you borrow more than 80% of the value of the property, you’re up for mortgage insurance.
The ability to borrow so much of a properties value is GREAT when property prices increase, because you only actually have a small amount of equity (which increases) but when prices go down it can be very stressful.
Depreciation and Negative Gearing
This is a hotly discussed topic right now but it mainly affects whether property investors should be able to claim negative gearing if they buy an existing dwelling.
This is not so much of an issue for new dwellings because governments generally want to encourage builders and developers to erect new homes to house the population.
Property Investment Course
EzyLearn is adding a new training course manual & workbook to our property investment course that is totally focused on the tax benefits of investing in a new property.
The great news for Sydney and Melbourne investors is that you can invest $450,000 to $600,000 and buy a completely new house and land package in the Central Coast to Newcastle area of NSW. This makes it much more affordable than the capital cities.
‘Social proof’ is testimonials, reviews and feedback of others, that vouches for the product or service we’re thinking of buying. Social proof backs up the fact that what we’re considering buying is what it says it is.
Come see some social proof about EzyLearn by meeting some students from the past few weeks — you just might have a lot in common with them.
IF YOU’RE RECEIVING the job alerts everyday — indeed, you may even have applied for some jobs already — but you’re still not getting called up for interview, then the following questions of doubt may be brewing: