Search Results for: content marketing

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What does EzyLearn have to do with Starfish’s?


Seth Godin and the long tail, EzyLearn is a starfishIf you are into new technology and you like to know what is going on there is one man who write regular blogs from his experiences working with new technology. His name is Seth Godin and he has over 123,000 Twitter followers. Whether you use Twitter or not, this man has a wide influence and many of his very short blogs are inspirational for business owners and anyone who wants to create something.

Seth wrote an article recently about the differences between Starfish and the long tail. If this is all starting to get a little weird don’t worry, these terms are used in Internet marketing circles to describe the business model you are in and we’re mentioning it here because it confirms our commitment to be the best at a handful of online training courses: Microsoft Office (Excel, Word, PowerPoint and Outlook), MYOB Accounting, and WordPress website design and blogging. There are many companies who promote courses online and that’s what they do, promote courses online, we try to be a little different and here’s why:

  • We offer a handful of courses and do them very well
  • Our courses come with LIFETIME membership
  • As a student you get new content without paying extra
  • Where possible we provide real life exercise files so you can work with the software

We launched the EzyLearn Q&A service as part of this commitment and it’s designed to do two things:

  1. Provide existing students with an opportunity to ask questions about topics that may not be included in our course content
  2. Increase the value of our training courses to students by keeping them current and relevant.

 

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How valuable are words?

It seems that Google has brought back the magic of words. Why? Because they can be indexed and used in search results.

Can you index an image or a video? You can, but you need to index them using words.

You can find almost anything on Google but you need to use words to do it. When you click on a paid Google Adwords advertisement its usually due to the words the advertiser used to catch your attention. If you want to improve your Google organic search ranking you need to use the right “key”words on your website, they call that Search Engine Optimisation (or SEO).

Keywords, SEO, marketing, Google Adwords, resumes

Can someone in the Phillipines, India or Eastern Europe Write Like You?

You might be aware of the value of words these days because you need this skill to be effective in marketing your business online. The role of the copywriter is often undervalued because you can now hire someone in the Phillipines, India or Eastern Europe to write the content of your website or blog for a couple dollars per hour, but would you? After testing out individuals, copy-writing services and other international contracting companies we realise that the quality of the words we use and the ability to relate to other Australians is something only another Australian can truly do effectively. With all the talk about workers in developing countries taking jobs away from Australian workers, we realise that it’s their knowledge of Australian lingo, Australian tastes and Australian attitudes that makes their writing style truly Australian – and that makes it valuable to other Australians.

Work at Home

There is a way of getting good quality words for your website or blog for a reasonable price and that is by using a Virtual Assistant (sometimes called a remote worker, home worker or a remote contractor). There are some great writers out there who choose to work from home and if you use the services of an organisation like Virtually Yours you’ll find top quality writers and remote contractors with many other skills that are part of an organisation designed to find good virtual assistants and promote them as well as provide them with tools to be effective small business owners.

While we are on the topic I want to share the success of Terry from Ramancorp. He operates a small wholesale business supplying a range of framing, hanging, display and packaging materials and he lists them all on his website. Because he has gone to the trouble of providing as much information as possible he uses some very niche words that attract customer looking for the exact product they need. As a result Terry is getting a good amount of NEW customers EVERY month without having to pay a cent in Google Adwords advertising.

Words are Valuable in Resumes, Website and LinkedIn

Words are just as valuable in your resume so the next time you think about what kind of job you are looking for, think about the words that the advertiser might use to attract the right candidate and make sure your resume has these words in it.

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Work at home managing customer’s WordPress websites? Introducing the WordPress Online Training Course!

WordPress is used as a Content Management System (CMS) for millions of small business websites around the world. WordPress is like the Microsoft Word for Websites and we have a course that will teach you how to use it as a blogger, article and news writer all the way up to a WordPress administrator. In fact at the end of this course you will learn enough to get your own website up and running as well as help others create and maintain their own website.

The best part of this course is that it entitles you to the EzyLearn LIFETIME membership feature, so when we update it with new content about marketing your website you can access the new information for no extra cost. For more information and to enrol, visit our WordPress course website.

What’s included in our WordPress Online Course (you can click these links if you are an existing student):

WordPress Pages and Posts

Administration Privileges and Settings

With Administrator priveleges you are now able to affect global aspects of your websites appearance. You can also arrange the website layout and user access permission.

Design options and Themes

Background colours, and header images are just the beginning. Learn to install free and premium themes and then customise them using widgets, plugins, custom menus and RSS newsfeeds

Website Hosting Control Panel – email

Your website hosting control panel provides you with stats about your website usage, but most importantly your email and other applications. Learn how to manage your email accounts and email access.

Blogs, Posts and RSS Feeds

We have all the training videos and they will be uploaded shortly (no extra cost for you to access). Syndication gives you the power to be many places at once. When you write a blog that article can be made to appear in your readers inbox, on other websites and of course at your blog.

Google have a range of tools to help you gain exposure on the world wide web and one of these tools is called Feedburner. This tool will enable you to have your own email list subscribers attached to your blog.

Can I make my own site?

Yes. We’ve thought of that too. When you enrol for the Online WordPress course, choose the option that provides you with a student website hosting account.

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Want to work at home for EzyLearn?

remote contractor and virtual assistant group

remote contractor and virtual assistant groupWe are building the Remote Contractor network of work from home contractors and at the same time, we are recruiting for online marketing consultants. You don’t have to be an expert though, simply go searching through Australian job forums, social networks (on Facebook) and comments on Twitter accounts where you think it would be good to mention EzyLearn’s online courses.

All you need to do is open up and Excel spreadsheet, and copy and paste the hyperlinks of website forums and social networks (like facebook groups) into each row of the spreadsheet.

We’ll go through the list you create and if it looks like a good list, and we pick you as an EzyLearn online marketer, we’ll pay you to inform the Australia jobseekers about our online courses. Simple.

Have any questions? Send an email to Richard at sales@ezylearn.com.au.

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What does a webmaster look like? Could you be one?

Learn how to use Wordpress and social media training course

Learn how to use WordPress and social media training courseIf you mentioned the word Webmaster 5 years ago you would imagine someone slightly geeky, who drinks cola, has thick rimmed glasses and talks incessantly about the latest technology and gadgets. Things have changed. The technology used to create websites was the domain of nerds who enjoyed writing code and getting dirty with technology using programs like FrontPage, DreamWeaver, Flash etc, but now it’s the domain of staff members, marketing people and remote contractors (Virtual Assistants who work from home). Why has it changed?

The most significant aspects of website design are:

  • The template (or theme) that’s used including colour scheme, branding and navigation
  • The  images and copy (text) used to fill the site
  • Promoting and marketing the website

Modern day Content Management Systems like WordPress, Joomla and even older ones like Drupal make everything much easier and here’s why:

  • Thousands of designers create templates that you can purchase for $20 to $300
  • Once a template or theme is designed and setup the content management is the same (just like using Microsoft Word)
  • Writing articles, creating extra pages and adding to your navigation becomes as easy as selecting a check box and picking a category.

So is it really something that you could do?

wordpress themes included in Webmaster course
wordpress themes included in Webmaster course

Have you heard about WordPress, Google, Facebook and Twitter? Can you use your computer to access your email, do internet banking and accessing other online services? Have you heard about or used PayPal? If you have, then you are at least familiar with some of the tools used by a modern webmaster. Combining these new online marketing tools and WordPress CMS driven websites you can get busy and start creating.

The Internet, smart phones, cloud computing and VoIP are making the world a smaller place and allows people to work from home but still remain digitally connected. There has been a significant shift towards remote contracting (virtual assistants) and the concept of mums working from home is now commonplace.

If you want to come on the Webmaster journey with EzyLearn we have the WordPress course. It’s a step-by-step system of setting up, creating content and images, building the contents and then promoting your own business using all the tools we’ve mentioned in this blog post. Best of all you’ll have an internet guru educating and coaching you each step of the way until your website is complete so not only will you have your own website and tools to promote it, but you’ll have the skills to promote yourself to other businesses and help them with their website management.

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Half price online course in Microsoft Excel and MYOB with this voucher

With the changes that we’re making to our website it’s no surprise you can enrol into the Excel or MYOB online courses for 50% off (half price). We are upgrading our website using a fantastic community blog system call WordPress and if you receive this information via email, then you probably already know it. As a result we are able to combine many of our diverse services under one location and that includes the ability for you to purchase our online courses at discounted prices using discount vouchers.

Discount vouchers are simply a string of numbers that you enter into our shopping system to reveal a discount we are making this offer available to you until the end of this month. The discount voucher code that is available to you between today and 30th May is 888, and it entitles you to half price off our MYOB or Microsoft Excel courses. If you want to take advantage of the discount, go to our online training enrolment page and purchase an online course. Where you see the screen below, enter your code (888) and click update to see the new discounted price.

discount coupon for online training courses in Excel and MYOB
discount coupon for online training courses in Excel and MYOB

You might also be aware that we started a new opportunity for anyone to make promoting our online courses via a method called Affiliate Marketing. This enables you to promote a special code via facebook, email, twitter or anywhere that you can tell people about us, and if your friend enrols into a course after following your special link, you get $30! This system is managed by a completely independent company called clixgalore and if you’d like to learn more, visit our affiliate program page for MYOBcourse.com.au.

Stay tuned in the forthcoming weeks for information about ways that you can work from home using your computer skills as a remote contractor.