Posted on 1 Comment

Running Your Business from Your Mobile Phone

Millennials Driving SmartPhone Usage

Can you send an invoice using sms text message from Quickbooks, Xero or MYOBI WAS TALKING to a tradesperson in his mid twenties and how he wants to start his own business.

The more we spoke, the more I realised that this bloke runs his life almost entirely from his mobile phone — and doesn’t have a computer or laptop!

After having spoken to a few tradies in the last 6 months, I realise that this is the case for many of them. In large part, it’s because the nature of their work is outdoors and requires them to focus on what they’re doing there and then on a work site.

What this guy is very good at doing is replying to SMS text messages and using Facebook Messenger. This made me think about how much of your business you can actually do with a smart phone and via text messaging.

(It also made me think about how much business we might all be doing via Facebook whether we like it or not, but that is a topic for another blog post!)

How do you use your SmartPhone?

I am an Android / Google person through and through because I like their open source model and low priced (OK, cheap) solutions. Way back in 2012 I wrote about how the smartphone could replace your computer.

What I didn’t realise at the time is that most people want to run their business while they are doing it — ON THE GO — rather than have to plug it into a big screen and keyboard when they got home or to the office.

If you are interested in ways of using your SmartPhone as your office computer check out these sites!

I use my smartphone for:

  • emails
  • texting
  • calendar scheduling
  • checking online support and chat activity
  • reading the news
  • checking website analytics
  • taking photographs
  • internet banking (using CBA Netbank)
  • a street directory
  • real estate property searches
  • research on any of the projects I’m working on
  • making and receiving phone calls.

The things I don’t do on my phone are:

  1. writing and publishing blog posts
  2. transferring funds using NAB (because their Internet banking is sad)
  3. accounts and bookkeeping (interesting, huh?)

Thoughts of what we do with our smartphones made me explore a little deeper into something very simple that I think most tradies would like to do — “Send invoices by SMS”

This is what I found out:

 

It seems like much of the functionality that people are starting to want is available as a paid extra. However, what doesn’t make sense is the fact that I can send an unlimited number of text messages as part of my mobile plan.

Can’t these modern accounting programs just take advantage of that feature?

***

I’m very interested in hearing back if you have a real world experience where you’re using a smart phone to do something you would normally do from a desktop or laptop computer. Drop me a line at sales@ezylearn.com.au! I’d love to talk about you and your business in the blog.

Posted on 2 Comments

MYOB, Xero or QuickBooks: Which Suits Your Business Best?

Which is the Pick of the Bunch?

xero myob or quickbooks which is best
It’s a competitive accounting software market place out there … which is the pick of the bunch for you?

IN A PREVIOUS POST, we highlighted some of the biggest differences between QuickBooks and MYOB

However Xero is also a serious competitor to MYOB (and QuickBooks to a lesser degree).

So let’s take a look at the different capabilities of each accounting application and the kinds of businesses they best suit.

Continue reading MYOB, Xero or QuickBooks: Which Suits Your Business Best?

Posted on 2 Comments

Is QuickBooks Better than MYOB for a Small Business?

How Does QuickBooks Really Stack Up Against MYOB?

compare QuickBooks and MYOB
QuickBooks is a much simpler accounting package to use than its rival, MYOB.

WE RECENTLY INTRODUCED our QuickBooks Online Daily Transactions Course because we can see that QuickBooks is fast becoming a serious and respected rival to the more established accounting software packages.

We recently wrote about how QuickBooks uses the SuperStream-compliant service KeyPay to deliver payroll services because QuickBooks itself isn’t actually SuperStream compliant. Currently, the payroll feature in QuickBooks is free for all Small Business plans, as the company further positions itself as the low-cost accounting software option for Aussie small businesses.

Continue reading Is QuickBooks Better than MYOB for a Small Business?

Posted on 1 Comment

The New Year’s Approaching: Think About New Content Marketing for Your Business

The Value of Content Marketing

the-value-of-online-content-marketing
Finding it hard to get started in content marketing? Register for our upcoming course.

The beginning of a new year, which is typically the quietest as people take a while to adjust to the work and school routine, is when a lot of business owners spend time setting goals for the year ahead.

Just as individuals set their own personal new year’s resolutions, many business owners use January to set some new year’s resolutions for their business’s marketing activities.

Here are the Digital Marketing tasks that staff can do to bring more inquiries and more sales:

  • Business blogging vs paid Google Ads or Facebook Ads
  • Email Newsletters
  • Optimising images and photographs for SEO

Continue reading The New Year’s Approaching: Think About New Content Marketing for Your Business

Posted on 1 Comment

FREE Digital Business Course

Learn How to Run a Business Online

starting-a-new-cafe-or-retail-business
It doesn’t matter whether you have a specifically online business, or a gift shop, clothing store, cafe or other bricks and mortar business, as a business owner, we can help you understand the digital economy.

In a post I published about starting your own business, I said that all small business owners should have an understanding of traditional and digital marketing. You’ll be surprised how many don’t!

All businesses have a digital aspect to them these days so it’s vital that business owners and managers know how to manage the digital aspects of their business.

This starts by understanding some of the terms used and how websites, domain names, hosting and the Google search engine works. Continue reading FREE Digital Business Course

Posted on

Is Your Resume Costing You a Bookkeeping Job?

It’s easy to spot bad Microsoft Word skills

203 Microsoft Word Beginners Courses for sales letter, flyers, resumes, cover letters and tender proposalsWe’ve had several hundred bookkeepers Pre-Qualify for our National Bookkeeping, Bookkeeper Directory and most of them upload a resume demonstrating their qualifications, experience and references but I’m baffled at how bad the formatting is in these resumes!

To help our students do the best job presenting themselves on paper we’re including the Microsoft Word Course for free when you enrol into either the MYOB Courses or Microsoft Excel Courses (when you choose the all courses and 12 months access with Certificate option). That’s a saving of $267!

Resume writing tips for bookkeepers

Here are some tips we’ve published in the past:

The problem with making mistakes with your Microsoft Word formatting is that questions could come up in an interview. The Interviewer might throw in a question about software skills, particularly if you’ll be writing some detailed reports or proposals, forecasts etc. in the new job.

Online Training Course special offers for MYOB, Xero, Excel, Word and more
Click the image to see our current special offers!

Here are some extra tips for Bookkeeper resumes

Most of the Microsoft Word skills you need to write a good resume are covered in our Word Intermediate Courses, but we’re including the entire 9 courses so you can become a power Microsoft Word user! Here are a couple other things to think about when writing you resume:

  1. Include an image – it makes you stand out and brings the reader closer (make it a selfie where you’re smiling 🙂
  2. Use tables or “Set tabs” to make columns line up
  3. Headers and Footers demonstrate a sophisticated knowledge of Word
  4. Include your full name and desired role in the filename (we’re all using files these days! use it to your advantage)

The last one about filenames is a big one because if interviewers are like me they’ll put all the resumes for one role into a folder and I find myself renaming most of them!

FREE Microsoft Word Workbook

We spend a lot of time on marketing so I assume that you know we offer free samples of our training material, but I should mention again that the Microsoft Word sample is actually the entire Word Beginners Course 201 Training Workbook, make sure you get it! Get it now.

Quickbooks Course Update

intuit-quickbooks-accounting-software-training-courses-logoIt’s been a while in the making, but we have the final draft of our Quickbooks Course workbook! Unlike some training companies, we write up a detailed course story based on a real business scenario and use that as the basis for recording our screen videos that demonstrate how to use the software. We’ve had a huge number of Course Alert Registrations and they’ll ALL receive a free copy of the workbook, so if you haven’t already registered do it NOW!

EzyLearn Wholesale Partner Update

earn money working from home using and teaching how to use MS Office, MYOB, WordPress, Facebook, Xero and moreI made a brief reference to our new Enrolment Voucher system in a recent post about BAS deadlines and we’ve got an update. The new enrolment voucher system is now in beta testing which means we’ll shortly be inviting EzyLearn students who love our courses to receive a massive wholesale discount on selected courses. Make sure you register your interest.

Posted on 2 Comments

Bookkeeping Basics: Cash vs. Accrual Systems

Bookkeeping Basics apply to every cloud accounting platform: MYOB, Xero or Quickbooks (QBO)

lifelong learning platform woman online learning for life

BOOKKEEPING IS THE PROCESS of keeping accurate records of the financial affairs of a business, and every business operating in Australia, whether it employs staff or whether it’s owned and operated by a single sole trader, must keep their bookkeeping up to date.

Bookkeeping plays a key role in the lodgement of your tax returns and business activity statements. It can also provide valuable information on the financial health and performance of your business.

The bookkeeping process for a business starts the very moment you begin trading, so it’s extremely important that you set up a system for managing your bookkeeping early in the life of your business — ideally, at the same time that you’re setting up your other operational systems (email accounts, websites, invoicing, etc). We’ve included bookkeeping basics videos in our MYOB training course for several years already but now these basics are part of a separate guide!

ezylearn-bookkeeping-basics-training-course-workbook-logo

If you’ve never been self-employed before, just the idea of setting up a bookkeeping system is probably enough to strike fear in your heart, which is why we put together a free guide to setting up your own bookkeeping system, called Bookkeeping Basics, which you can download, for free, from the EzyLearn website.

The Bookkeeping Basics guide is an instruction manual on basic features and terminology used in every bookkeeping system, and will provide you with some good foundation knowledge of how your accounting software works, which you can use before you enrol in one of our cloud accounting training courses or find a good bookkeeper to take care of your bookkeeping for you.

Bookkeeping Basics Topic: Understanding cash vs. accrual accounting

The main difference between cash and accrual accounting is the timing of when when revenue and expenses are recognised. Although, the two methods are distinctly different from each other, there are many businesses that use a combination of both.

Cash-based accounting

A cash-based accounting system records transactions at the time the cash was paid or received, regardless of when the transaction occurred. With this method, if you get an invoice from a supplier, for instance, you won’t record the cost in your books until you’ve paid the invoice. By the same token, you won’t record a sale in your books until you receive the money from your customer.

Cash accounting is common among small businesses, especially contractors who work on small projects or are on weekly retainers with their clients, as it’s the simplest way to manage cash flow.

Accrual-based accounting

An accrual accounting system, on the other hand, recognises both income and expenses when the sale takes place, rather than when cash changes hands. When a web designer, for example, raises an invoice for a website they’ve completed, the sale would be recorded in their books, even though they haven’t received payment yet.

With accrual accounting, debtors and creditors are created in your accounting software, which shows what is owing to you and when, as well as what you owe others and when. This helps to give you a truer picture of your financial situation, in particular it helps you keep track of money you do and don’t have in real-time, rather than after the fact as is the case with cash-based accounting.

Which system should you use?

Before cloud accounting software, like MYOB, Xero and QuickBooks came along, a lot of small businesses used a cash-based accounting system simply because the alternative required a lot of grunt work, a lot of the time. Cloud accounting has made it significantly easier to set up and maintain an accrual-based accounting system — in fact, many small businesses that use a cloud accounting system often use this method by default, without even realising.

That being said, there are some things to consider when selecting a system for your business, such as:

  • The size of your business — i.e., will you be employing staff or using lots of contractors?
  • How complicated your business transactions will be
  • Whether you will have the resources to manage an accrual system.

Accrual accounting and GST

There is one last thing to consider, and it relates to GST. For small businesses whose annual turnover is less than $2 million, but greater than $75,000 per annum, they must register for GST and they may choose whether or not to register on a cash or accrual basis. (Businesses with an annual turnover of less than $75,000 are not required to register for GST, but may do so if they wish to.)

How you choose to register for GST will greatly affect your business’s cash flow. If you choose to register for GST on an accrual basis, GST will be payable on sales for which payment hasn’t been received yet, and could leave you out of pocket until your client pays you. That being said, GST can be claimed on unpaid expenses if you hold a tax invoice. If your business has a lot of expenses, this may balance out in the wash. If you run a leaner operation, however, it most probably will not, so this is something you should give careful consideration to.

This blog post is part of our Bookkeeping Basics series, which are being published to complement our new educational guide, also titled Bookkeeping Basics, which you can download for free from the EzyLearn website.

[box type=”info”] This blog post is part of our Bookkeeping Basics series, which are being published to complement our new educational guide, also titled Bookkeeping Basics, which you can download for free from the EzyLearn website.[/box]

Featured Mandurah (WA) Bookkeeper

deb-crompton-bookkeeper-from-mandurah-wa-local-myob-and-xero-portrait-smlIf you’re looking for a reliable bookkeeper to manage your daily or weekly bookkeeping and accounts, either remotely or in-person, Deb from Mandurah WA is a qualified bookkeeper with tertiary qualifications and the practical experience of having operated her own business in the past. Deb has a lot of experience in the day-to-day accounting functions of a small business and you can contact her directly as a fully licensed member from her profile page.

Our National Bookkeeping website has recently gone through a significant upgrade so watch out for more stories about featured bookkeepers in forthcoming blogs! Join and we can feature YOU in our articles too.

Start a bookkeeping business in your local area

Start a bookkeeping business not a franchiseMany bookkeepers starting a bookkeeping business for the first time also find it quite daunting; after all, they have moved from the corporate world where various and multifaceted aspects of running the business are managed by other people.

We put these bookkeepers through our EzyStartUp Course to help them define their goals, pricing strategies, marketing message and professional profile. They also get support from a business mentor and brand building from our digital marketing team.


 

Posted on 1 Comment

Release: Concreting Business Case Study for Xero Training Course

Case Study: Tradespeople Using Xero Cloud Accounting

Concreting business uses Xero for jobs, purchasing and progress payments - online training case studyTradies across Australia are getting onto the cloud for their accounting and there’s a good reason for it — many busy people can use the system from remote locations to get their work done.

This means the estimator can use it to generate a quote at a site, the office administrator can convert quotes to orders and invoices and the remote contractor can sign in and do accounts receivable calls from their home office. This is good news! All major accounting programs now offer cloud access — MYOB, Xero and Intuit Quickbooks.

I wrote in the past about Rohan from Painters, Men in White; Ken the home theatre installer and Jason the kitchen appliance repairer. Today I’m happy to announce that we’ve released a case study in the Xero Daily Transactions course that relates to the building and construction industry — in particular a concreting business that quotes for the pouring of a 3 level apartment building. Sue, a contract bookkeeper from Yarra Junction helped me write this Case Study based on her experience in the building sector and in particular with concrete companies.

Bookkeepers Upskilling with EzyLearn

Sue is typical of the students who enrol with us to broaden their skills in cloud accounting — existing bookkeepers who want to upskill. She has a lot of experience in the day-to-day management and accounts for tradespeople and found that she could perform the bookkeeping from her own home at any time.

We’re Constantly Updating Online Course Content

While I’m blowing my trumpet I may as well add that this is an example of what we promote with our online courses — that during your student access period you’ll have access to ALL the courses you’ve enrolled into including updates and new content. This is particularly useful for MYOB and Excel Course students who enrol using the LIFETIME course access option.

Xero Course Student Testimonials

I haven’t posted any new pages with student testimonials to the website for a while (but they come in with every course) but today it must be trumpet-practising time for me because here I blow again! When Sue completed the course, she commented:

I would recommend this learning site to others and I am thinking about studying Excel next with this learning centre“. She also commented: “Convenient in that I can do it from home at my own leisure. The price was very reasonable.

While Sue was working with us we put her through our Microsoft Word and Excel courses at no cost and the main thing that really stands out to me is how much everyone benefits by doing a Microsoft Word course!

Use Microsoft Word to Create Xero Courses

Helen from Bright learnt how to use WordPress and got leads for website design work using our WordPress course
Helen from Bright is a registered BAS agent who did our WordPress course and got paid creating a website with out help!

Many students enquire about the Microsoft Excel courses because spreadsheets are complicated for people who don’t know how to use them. However, I never cease to be amazed at how many people confidently state, “I know how to use Word, that’s easy”.

Microsoft Word is used in so many aspects of a business yet too many people think that just because they can type they are good at Word. Things like:

are covered in our 203 to 205 courses (so they are considered beginners to intermediate Word skills) yet I am surprised at the number of people I meet who don’t truly understand how these work!

When we work with a new contractor, even as part of our National Bookkeeping Network, we ask new members to write up an education guide if a bookkeeping customer is looking for a certain task to be completed. We end up putting the bookkeeper through our Word course and they discover a whole new world of computer skills that enable them to do more office admin work for their employers or customers — particularly when it comes to long form documents like instruction guides, tenders and even eBooks which are becoming increasing used in online digital marketing.

Bookkeepers Can Be Great Web Designers!

One EzyLearn student helps another from MYOB bookkeeping to designing websites for baby massage using WordPressAs I’m sharing so many EzyLearn student stories, I’ll provide another example of a recent student, Helen from Bright in Victoria (check out where Bright is located in Google maps and you’ll see just how far away she is from the nearest capital city — again, the beauty of working from home using the internet!)

Helen is a Registered BAS Agent and has been for a long time. She performs all the bookkeeping tasks that many of our students aim to offer by being a BAS agent, but she is also interested in being a little more visually creative — at least part of the time — so she completed our WordPress Course and as a result we’ve introduced her to some clients. Since then she’s actually been paid for creating and editing websites! One website she created and continues to edit as required is for ANOTHER student, Sonia who completed our MYOB course years ago to help her with her husband’s business!

Sonia now spends a lot of her time teaching mums (AND dad’s) about baby massage and how they can use infant massage to build a bond with their new baby and help them relax when they are uncomfortable. With a nursing degree and a huge amount of experience with children, Sonia is able to help parents and babies alike create a special bond through touch, and ease new parents into the sometimes stressful experience of welcoming a new baby into their family.

PROMOTED: Corporate Training Licence

If you like the sound of all these courses you may like to take a look at our special bundled offers or even a corporate training licence for your staff or team members.

Referral Marketing is Something We Like

I hope I’ve managed to share with you how we genuinely like to support our students and clients in their journey. We welcome your feedback and love to hear directly how you’re progressing along the way, how we can improve what we do, and any other input you may have.

If you’re looking for a new job, we can advise you on our comprehensive courses with lots of content and examples and a fantastic price. If you’re looking to start a new business we can help you with our Business Startup Course. If you’re a small business in need of a good bookkeeper, writer or website designer — we can connect you.

Stay tuned for some new training content releases about Selling Your Property, Facebook Marketing and Intuit Quickbooks.

Posted on

Release: New Training Guide for Basic Bookkeeping

The meaning of basic bookkeeping terms

You don’t need to know double entry bookkeeping to complete our online MYOB, Xero and Quickbooks Courses but the more you know the better. We include educational videos about basic bookkeeping terms in our bookkeeping courses and they were created by Jacci a Registered BAS agent, but we’ve also created a separate bookkeeping basics guide that is available to you for free.

Receive payments MYOB payment termsThese are the types of terms I am talking about:

  • General Ledger
  • Chart of Accounts
  • Trial Balance
  • Tax codes like FRE, N-T, GST and CAP
  • How to create proper tax invoices
  • Cash and Accrual accounting
  • Income and Expense accounts
  • Sales & Purchases vs Cashbook
  • Debits/Credits
  • Change in Debit and Credit accounts
  • Credit Control
  • Debtors and Creditors report

When you perform the daily bookkeeping tasks for a business you focus on the tasks at hand like:

  • buying goods on account,
  • paying bills,
  • making sales and generating invoices and then
  • keeping track of the payments and receipts.

When you learn how to do these tasks using accounting software you don’t need to understand all the debits, credits and double entry of accounting because the software takes care of it for you.

invoicing and purchases in MYOBThe most popular of our MYOB courses is the Daily Transactions Course 502 because it takes students through a typical scenario of the accounting transactions of a VoIP telephone system supplier and installer.

This telephone company is very similar to a plumber, electrician, builder and most tradespeople because they combine products and services in their invoices. They’ll also often hold an inventory of items they sell regularly and they need to purchase items specifically for a job they are working on for a client.

If you are looking to take on all the bookkeeping tasks for a small business you’ll need to know all aspects of how to use accounting software but if you are just looking for data entry or an accounts payable and receivable job the Daily Transactions course may be all you need.

Read about the contents of this course here or delve in deeper into the case study examples of the MYOB Daily Transactions Course Workbook.

Posted on

Major bank wants to NAB uber small businesses

NAB partners with large accounting firm to bypass bookkeepers

Is Airtax competing with the accountants version of Xero and MYOB for cashbook accounting
NAB group executive Antony Cahill with Sammy Kumar of PwC Picture Stuart McEvoy with Airtax credit card from The Australian website

As an ex-NAB small business client I confess a biased against the bank and their archaic computer systems.

You could probably tell that from blog post where they asked their NAB Dee Why branch clients to temporarily change their BSB number while there is some property development in the Dee Why square (where I had my first computer training centre)!

Continue reading Major bank wants to NAB uber small businesses

Posted on 1 Comment

Microsoft Excel 2016 & Gantt Charts for Your New Website/Business/Project

Project plans and gantt chart templates in Microsoft Excel 2016 training courses online

 

GANTT CHARTS ARE just one of the many wonderful features  Microsoft Excel and help enormously in the workplace. 

Many project managers oversee the project management and implementation of, say, a staff induction system, a new computer system or procedural changes.

Our Online Excel Training Course includes training on how to create your own project plan using Gantt charts. Continue reading Microsoft Excel 2016 & Gantt Charts for Your New Website/Business/Project

Posted on

Malcolm’s Business Innovation Plans Can Include You

Australian Federal Government Wants Business Innovation

Innovation package, bankruptcy changes, capital gains and raising equity funding
Source: https://commons.wikimedia.org

In December, Prime Minister Malcolm Turnbull, unveiled a new $1.1b Innovation Plan, developed to encourage more Aussies to start their own businesses, specifically ones in the areas of science and technology and which are, well, “innovative”. With the announcement coming just a few weeks before Christmas, it seemed perfectly timed to give Australia’s would-be entrepreneurs the holidays to think about their plans innovation plans for 2016.

But with all this talk about scientific and technological innovation, you could be forgiven for thinking that only Australia’s Next Google can take advantage of the many new initiatives introduced by the government. So let’s be clear: this is fantastic news for anyone thinking of starting their own business, whether they’re bookkeeping or content marketing businesses. Just the very act of starting a business is, itself, an act of innovation – because more businesses means more employment opportunities for more Australians.  

There is more opportunity to start anew after going broke

As I’ve mentioned in the past, the climate at the moment is incredibly favourable toward anyone looking to start their own business, and these new measures just make it even more so. That’s because some of the big changes come in the form of changes to our bankruptcy laws, which have always been notoriously punitive, and have tended to discourage businesses to take risks or entrepreneurs to try again, if at first they did not succeed.

That’s going to change. From 2017, the bankruptcy period will be reduced from three years to one, and businesses will also be allowed to continue trading while insolvent, as long as the business appoints a restructuring advisor to work on a turnaround plan, a measure not dissimilar to one within America’s Chapter 11 laws.

Grow and expand your business with equity investments from angels

One of the more exciting new measures to be announced, however, is one that will help more start-ups find funding from investors. To be introduced in 2016, the government will now provide a 20 percent tax offset worth up to $200,000 for investors in start-up businesses, plus a 10-year exemption from capital gains tax if they hold shares in the company for three years.

Together with the already announced tax breaks for small businesses; the raft of new technologies – particularly the recent union of PayPal and QuickBooks – that allow small businesses to work faster and smarter; and the increasing number of shared workspaces, like the NSW State Government’s Smart Work Hubs and the WOTSO Workspaces, which give small business owners and teleworkers the opportunity to work remotely among other like-minded entrepreneurs, you can make 2016 the year that you start your own small business.

Want to learn more about business valuations and preparing your business for sale? Information is included in our Small Business Finance Courses with in depth interviews with Tony Arena from BCI Business Brokers. Read about the Valuations and Raising Equity Funding Course.

Get started with the Start-Up Academy

If you’re subscribed to this blog, then you’re probably familiar with our latest partnership with the StartUp Academy, which aims to help people to start their own home-based business easily and successfully, through proven business opportunities and plenty of guidance for prosperity.

There are currently a number of business opportunities, across a range of different industries, that you can register your interest in at the StartUp Academy website. Each opportunity allows you the freedom to operate as an independent contractor from your home, regardless of where in Australia you are located.

Get the FREE guide to becoming an independent contractor

If you’re interested in becoming an independent contractor in 2016, whether it’s with the StartUp Academy or with a business idea of your own, why not use the summer break to study up on what it takes to become a successful independent contractor by downloading our free guide off the StartUp Academy website, and make 2016 an innovative one!

Posted on 1 Comment

Why Are So Many Mums Starting Their Own Businesses?

Men vs Women

Dreaming about setting up a new business startup
365_The_Daydreamer_(6517625965).jpg

There is a fairly significant gender imbalance when you look at the people holding executive positions in the corporate world. Sure, there are the Gail Kellys and Marissa Mayers, but men in managerial positions in the workplace still outnumber women two-to-one. Many people would contend that this is something to do with sexism, but sexism, gender inequality – whatever you want to call it – only tells part of the story. In order to understand why there are so few women in executive leadership positions in corporate Australia – and why more women are becoming small business entrepreneurs, instead – it helps to start from the very beginning.

When women enter the workforce, their participation rates are typically the same as they are for men, hovering at around 75 percent; in some industries, particularly clerical and administrative ones, women far outweigh men in the workplace. But despite this, and despite women being better educated (just 30 percent of men hold a bachelor degree, while 42 percent of women do), men continue to progress in their careers, moving from entry level and administrative roles through to managerial ones, while women don’t.

In fact, the decline in the number of women holding managerial positions (34 percent), compared with men (66 percent) is significant. Looking at those numbers alone, it’s easy to write this off as sexism, as men being promoted over women, but the truth is that the decline in women in managerial positions is commensurate with the overall decline in women in the workforce, period.

So where have all the women gone?

Well, at the risk of coming off as a bit 1950s, they’ve left work to raise their children. The reason they haven’t returned to their careers, though, is not for want of trying. It’s because being a working mum is a logistical and, as a result, professional, nightmare. To start, there’s the distinct lack of affordable, high quality childcare, which has reached such a crisis point that the Federal Government, on the recommendation of the Productivity Commission, is trialing a nanny subsidy scheme, which would allow families to receive a government subsidy for the cost of hiring an (approved) nanny to care for their children.

That scheme, which commences in January 2016, will involve 4,000 nannies and up to 10,000 children and, if it passes the pilot stage, is estimated to help the 165,000 Australian parents who can’t work or can’t work enough due to problems accessing childcare. But all the childcare in the world won’t make up for a generally inhospitable workplace culture for working mothers.

Even though almost all Australian businesses are supposed to offer flexible working arrangements for parents, none of them actually have to practice it. As long as an organisation doesn’t blatantly discriminate against their working-parent employees, they’re well within their rights to tell mums requesting flexible working arrangements (such as, starting and finishing later, working one day from home, etc) that their request has been refused due to one of the following reasonable business grounds:

  • The requested arrangements are too costly
  • Other employees’ working arrangements can’t be changed to accommodate the request
  • It’s impractical to change other employees’ working arrangements or hire new employees to accommodate the request
  • The request would result in a significant loss of productivity or have a significant negative impact on customer service.

Women are more entrepreneurial than men

This is not to say that gender inequality doesn’t figure in the underrepresentation of women in the workplace, because it does; certainly with respect to wage inequality. Although, to be fair, it’s not always men that create inhospitable working environments for women with kids. There’s often a lot of girl-on-girl crime going on here, especially when it comes to mums requesting for flexibility that isn’t also extended to women without kids.

Nevertheless, in the stuffy, old corporate world, usually controlled by men, biology means women nearly always start off on the backfoot. But it doesn’t have to continue to be the case, especially not today. With a society that’s never been more interconnected, thanks to changing technologies and greater access to high-speed internet, women have a greater opportunity to use their skills and talents to launch their own businesses, and to operate them from home.

Mia Freedman is probably Australia’s best example of female entrepreneurship. She’s the publisher of the Mamamia Women’s Network, this country’s fastest growing and most popular network of women’s websites. Freedman launched the company’s flagship website, Mamamia, in 2008 as a personal blog she updated from her kitchen bench – and sometimes her couch – after she left a career in women’s magazines; today, with iVillage and theglow.com.au, Mamamia now reaches 5 million unique readers each month.

But Freedman isn’t the only mumpreneur. There are scores and scores of women launching their own businesses. In the last five years, the rate of women starting businesses increased 7 percent, compared to 1.9 percent for men. In NSW alone, women make up one third of the state’s 650,000 small businesses, according to data from the NSW Department of Trade and Investment. And with the Government’s $20k immediate tax write-off for asset purchases, there really has never been a better time to start your own home-based business.

Are you the next mumpreneur?

start a bookkeeping business
Business Opportunities for Ordinary People

EzyLearn has a long, proud history of helping mums to reenter the workforce, and we’d like to continue that tradition by helping more mums to start their own home-based businesses. Whether you’d like to use your talent and expertise to start your own bookkeeping business or work as a freelance blogger, writing posts – just like this one – for other businesses, we can help.

We’ve recently created two new courses – one on content marketing and another on blogging for business – in addition to our other suite of training courses that includes our small business StartUp course as well as our flagship MYOB training courses, which can each provide you with the skills you need to start and operate your own home-based business as a remote or contract worker. We’ve also started the StartUp Academy with a number of business opportunities available to help self-motivated people to start their own businesses, across an array of industries and professions.

Posted on 1 Comment

Becoming a National Bookkeeping Bookkeeper

Starting a Business as a Bookkeeper is about Business Knowledge, Skills and Support

start a bookkeeping business
It can be daunting knowing where to get your first clients when you start your own business.

It’s not easy starting out as a bookkeeper running your own business. We think our partnership with National Bookkeeping is going to help you get underway.

If you’ve subscribed to our blog and followed our recent posts, then you probably know that EzyLearn has partnered with National Bookkeeping.

National Bookkeeping can now administer training courses to their new licensees, along with a range of other perks and benefits to help you launch your own bookkeeping business.

Continue reading Becoming a National Bookkeeping Bookkeeper
Posted on 2 Comments

New You, New Business Startup?

Now is the time to explore new startup opportunities

Dreaming about setting up a new business startup
365_The_Daydreamer_(6517625965)

As the end any year approaches, it’s easy to get caught up in the fun and frivolity of summer, by enjoying the few weeks of the holidays in the sun with friends and family. But it’s also a really great time to think about your career plans for the new year.

If you follow this blog regularly, then you may already be aware that EzyLearn has launched a new service called the StartUp Academy.

The goal of the StartUp Academy is to help people launch and operate their own home-based businesses, supported by our network of successful business owners and entrepreneurs. Continue reading New You, New Business Startup?

Posted on 2 Comments

The NBN will make it easier to move out of the city and start a business

Regional Australia Is Available To Work For Sydney, Melbourne, Brisbane and Perth

Is the NBN available in your suburb - national broadband networkA lot has been said in recent weeks about the cost of housing in Australia’s capital cities, but in particular, Sydney, which has the highest median housing prices in the country; a figure that, according to the Australian Bureau of Statistics, has increased by 30 percent since 2012 and is continuing to rise, seemingly unabated.

As a result, people – and I mean all people; couples, families, singles – are moving out of the city to regional areas, where housing prices are lower. Continue reading The NBN will make it easier to move out of the city and start a business