IF YOU’RE A TRADIE, working as a plumber, builder or carpenter, handyman, gardener or electrician, then you probably already know that some of the best jobs come by referral.
Identify “real world” sales opportunities
During my recent renovation of an investment property in Newcastle, most of the good tradies would tell me, “Someone you’re working on a job with on Monday will ask you to do a job for them somewhere else on Friday, or a neighbour of a client will ask you to do some work for them.” I soon saw from other tradespeople how “work can come to you just because someone happens to be walking by while you’re on the job” — gardeners get a lot of work this way, for example.
The important thing in this scenario is to act efficiently in finding out what the potential client needs, finding out what else is important, and then selling them on your services. I recently had the pleasure of interviewing Kristine Seymour, an experienced sales person and business builder, for the Sales Training Course at the Australian Small Business Centre (ASBC). She spoke in detail about how to act when your future income depends on how well you can sell. This Sales Training Course is available on the EzyLearn LMS.
There’s lots to do in preparation for starting a business and the summer holidays is a good time for the ground work.
DID YOU KNOW research shows that by taking just one short course on small business management, the chance a business will fail is reduced by as much as 50 percent.
This is because business mismanagement is the primary reason businesses fail; the other most common reason is because owner/s fail to implement appropriate credit management processes. In both cases, this failure has come about because the owners, directors, partners or managers lacked the appropriate management skills to make it a success.
Learn the basics in business
The Christmas holidays is a perfect time for taking the steps needed to start your small business. While everyone else has gone on holidays, you’ll be ready to take on your first client or customer by the time business really starts kicking off again at the end of January.
So let’s get to it: there’s work to be done. And this work generally requires some rudimentary knowledge of Australian tax law, copyright law, trademarks and patents.
You should also have knowledge of particular software applications, and digital marketing.
Other key areas of business you need to know
The key areas business owners should understand before starting a business include:
Ordinarily, to become skilled in each of those areas, a person would have to take, at least, five different training courses. But few people are ever likely to do this. Instead, they’d be more likely to cherry pick the areas they’re least familiar with, and fly blind with the others. Needless to say, that’s where people run into problems.
Take Advantage of our Christmas Savings!
We don’t want you to wing it or fly blind — our goal is to help small businesses succeed which is what we’ve been doing for nearly 20 years.
We cover what you need to set up a small business in our EzyStartUp Business Course, priced at just $297. This course covers each of the key areas mentioned above that a small business owner needs to be familiar with, in addition to the following:
Our Last Dasher Sale is also on now with special Christmas discounts on our online training courses in social media, and cloud accounting software (MYOB, Xero) and Excel, Word and WordPress.
Don’t Wait — Become the Head Honcho Today
Use your time off from work this summer to begin working on your new small business. All of our training courses are delivered online, and can be completed at your own pace, so you can complete them while you’re actually on holidays, or relaxing at home or at a cafe.
And since one of the best ways to start a new business is by operating it as a side project to your other job, if you get all the start up stuff out of the way while you’re on holidays, it’ll be ready to go by the time you back to work.
Bookkeeping Incumbent, MYOB Versus Cloud Innovator, Xero
MYOB HAS LONG BEEN the preferred accounting software of choice for accountants, but a lot of small business owners have now come to prefer Xero. It’s easier to use, and they can access it anywhere — their desktop PC, tablet or smartphone.
Meanwhile, the rise of cloud-based accounting software, which was pioneered by Xero, has made it a lot easier for bookkeepers to base themselves from home.
Throw in other technological innovations — cloud storage, bank feeds — and a remote Xero bookkeeper has become the more appealing choice for businesses, too.
I RECENTLY WROTE about a Tradie Charging Too Little. In this I covered the four tell-tale signs, as told to me by a tradesperson friend of mine, that your prices are too low. But there are other business mistakes that owners, particularly tradespeople, make that can wind up costing them thousands in lost revenue — and when I say revenue I don’t just mean from existing clients but also past clients and new prospects! Continue reading 3 Little Mistakes that Cost Thousands
Take, for example, a tradesperson I met recently. This tradesman is a painter and he’d been in business for a while before he realised his prices were set too low, and despite all the business he was getting as a result, it was actually costing him money. (We cover more detailed, real-life case studies like this in our micro courses.)
Small jobs are important because they keep the home fires burning, so to speak. But you need a good balance of small jobs and bigger projects, with the small jobs being completed around or in the middle of the larger ones.
If you’re only getting lots of small, one-off jobs that you spend more time to travelling to than it takes to complete the work, this is a good indication that your prices are too low. For jobs like these, either charge for travel time or a call-out fee.
For small jobs … charge for travel time or a call-out fee.
You’re too busy to plan ahead
If you find that, in order to make ends meat, you need to keep yourself so busy that you don’t have time to plan your working week, then your prices are too low. You should be able to plan out your weeks so customers know when to expect you, and so you can be as productive and efficient as possible — if you have two jobs in the same area, for instance, planning ahead will allow you to go to those jobs on the same day.
Use a tool like Google Calendar from G Suite to organise your days, and keep in touch with customers along the way so they know to expect you.
You can’t afford to pay for help
Setting your prices lower than your competitors may be one way to win jobs, but the downside is that you’re constrained to completing the work entirely yourself. The tradesman, a painter, whom I was speaking with, told me about a time he couldn’t afford to find another painter to help prepare walls or pitch in with the painting because his prices were too low.
If you’re not able to pass jobs onto other businesses in your industry — subcontracting — and still clip the ticket, or you’re not able to afford to use a portion of the money you’d earn to hire someone to complete part of the job, you’re charging too little.
You’re too busy to invoice promptly
Just as it’s important to plan your work weeks in advance, it’s equally important that you invoice customers for the work you’ve completed in a timely manner. If you find that you often don’t have the time to invoice customers until a week or a month has passed, there’s a deficiency in your business processes. Use accounting software like Xero so you can invoice on the go.
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We cover setting prices the market — and your business — will bear in our EzyStartup Course. Visit our website for more information and to enrol.
Check out our Spring Specials!
We have a host of online training course specials for the spring season — take a look!
Why you should employ a bookkeeper to help manage the books
If you’re a small business owner, it shouldn’t be taking you an inordinate amount of time to keep your bookkeeping orderly and up to date. If it is, perhaps now is the time to get help.
PERHAPS YOU ARE a small business owner who is trying hard to keep up to speed with your regulatory bookkeeping requirements. But no sooner does one quarter end and another one seems to roll by with the commensurate paperwork due all over again. This is taking away from your regular work and you’re falling behind — and half the time you’re not even sure that it’s being done correctly. It sounds like you should be seriously considering finding a bookkeeper for your business.
Even if you have training in how to use Xero, MYOB or Quickbooks, or some other cloud accounting program, finding a great bookkeeper can make all the difference to your business. However, although there might seem to be plenty of “bookkeepers” around, finding the right one bookkeeper for your business is not an altogether easy thing to do. And if you’re financially challenged, you also need to find a bookkeeper who won’t break the bank.
Think about your business and how it operates. Do you have lots of business purchases and transactions each week? Do you employ staff? Do you work in a specialised industry? Are you registered for GST? Do you require a bookkeeper to work onsite at your premises or can they work remotely?
Visit the websites of some local bookkeepers in your area, or search the National Bookkeeping Directory to find bookkeepers matching your requirements located near you. If you don’t require a bookkeeper to visit your premises, broaden your scope and research bookkeepers who can work remotely. Make a shortlist of potential bookkeepers.
Step Three: Check the TPB Register
BAS and tax agents are required, by law, to register with the Tax Practitioner’s Board (TPB), so if your business requires either a tax or BAS agent (or both), the TPB Register should be your first port of call to ensure the person who have in mind is currently registered to provide BAS or tax services.
Step Four: Interview Your Preferred Bookkeepers
During step two, you made a shortlist of potential bookkeepers, and, assuming your TPB search didn’t turn up anything to be wary of, you should now set about contacting each one to get to know more about the services they provide.
If you’re unsure about what makes up the kind of customer service people rave about, then perhaps you should look into our EzyStartUp Course.
HOW TO PROVIDE REALLY exceptional customer service is just one of the modules covered in our EzyStartUp Course which teaches you all about how to start up your own business.
BECOMING A REGISTERED BAS agent means you are permitted to lodge a client’s business activity statements (BAS) on their behalf, each month or quarter, or as determined by the ATO.
BAS agents are really bookkeepers; but they’re ones who have done some extra training and applied to the Tax Practitioner’s Board (TPB) for a BAS agent’s accreditation.
Since then, however, a number of cloud-based accounting applications have entered the market — QuickBooks Online (now distributed by their US-based parent company Intuit), Reckon One, Saasu, Zoho, and so on.
Even though Xero was hailed as a breath of fresh air when it first entered the market, it is still a little more complicated to use when compared with other cloud accounting apps, like QuickBooks and Reckon One. For instance, the purchase orders feature is still hidden behind bills, when it could easily be access via a dropdown menu. But it’s not a major quibble.
Xero’s contact profile misses a beat
Although Xero allows you to assign customer numbers for your suppliers or customers in the contact profile, it doesn’t have the functionality to record customer numbers assigned by supplier or customer.
In MYOB, you must upload your bills to your in-tray, and then link them to your transactions. This is annoying, because it requires you to leave the transaction window and open the in-tray one.
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Remember that when you select a cloud accounting package for your business, do not choose solely based on price. Make a list of the needs of your business and the functions you’ll require, and then select the accounting package that suits your needs the most. Ask your bookkeeper and other business friends for their recommendations as well.
Announcement: Microsoft Excel 2016 Beginners’ to Advanced courses now available!
At EzyLearn we include all versions of a software program in our training courses. That means when you enrol into Excel you get 2016 — AND — the older Excel courses which include version 2013, 2010, 2007 and even 2003 (if you really need it).
When you enrol in Lifetime Course Accessyou get access to ALL versions and ALL FUTURE VERSIONS as we continually update them — at no extra cost!
Still unsure whether you can trust online ratings and reviews?
After a tradesperson? Sometimes asking a business person from a related business, such as a real estate agent, can be a good source for a recommendation.
In our recent post about recommendations we suggested that you ask a friend, relative or colleague if they’ve ever had experience with a business you’re thinking of using — chances are, if your friends live locally they may well have; or if the business is a chain or franchise operating over a wide area.
Also ask other businesses
When seeking a professional recommendation you can also ask other businesses. Find out what their experiences have been, if any. Often businesses will have a relationship with each other even if it is not, at first, apparent.
For instance, a symbiotic relationship tends to exist between real estate agents and tradespeople. Agents will regularly draw up a list of preferred tradespeople that they work with and recommend to their tenants, landlords and vendors.
And there are plenty of tradespeople who do the same for real estate agents that they’ve had professional dealings with. There are plenty of other examples of these sorts of professional recommendations.
Beware professional bias
Of course, just as you should be wary of overly positive or negative ratings and reviews online, you should be likewise when soliciting professional reviews. If one business regularly referred work by another, even if they don’t think they’re a great business to deal with, neither party will necessarily say anything bad about each other.
In the end, when looking for a tradesperson, real estate agent or some other professional service, be sure to do all your research. Ask around for personal referrals, check them up online, and get in touch with each business directly to see which one is the best fit for you.
Real people, real locations
At EzyLearn we provide testimonials from our students, which include their full name and location, and why they chose EzyLearn to study in the first place. We also offer a money-back guarantee and free samples of our course content, so students know they can trust they’re making the right choice. Visit our website for more information and to see our wide range of courses.
Excel isn’t just for budding bookkeepers; it’s a great tool for all business owners to know.
MICROSOFT EXCEL IS THE most widely used spreadsheet application in modern computing. That said, it’s also one of the more difficult programs of the Microsoft Office Suite to learn, which is why we recently updated the content of our Excel training courses.
A lot of people do our Excel training courses to help them “skill up” to find a job, find a position better suited to them, or develop their career path. However, Excel is a fantastic tool for small business owners as well.
But whether you use Excel to create a pivot table or a database, there are a few things you should do each time you open an Excel document. Here we present you with three:
1. Vertical align: always centre
Always align the text in the cells of your Excel spreadsheet to the centre, or the top in certain circumstances. But never, ever align it to the bottom. It’s hard on the eyes and, when you’re looking at lots and lots of data in lots and lots of cells, it becomes difficult to know which row, column, etc, you’re looking in. Centre alignment, always.
2. Build error-checking into formulas
There should never be an instance where one of your workbooks is showing a #DIV/0, #N/A, #REF, #NAME?, #NUM!, or #NULL! error. This is especially true if you’re sharing these workbooks with your business partners or accountant or whomever.
Seeing an error in a financial report may cause the reader to doubt the accuracy of the entire workbook, so ensure your workbooks remain error free by using the simple IFERROR() error-checking function in Excel.
3. Print preview your work
Again, if you intend to share workbooks with other people, you should always ensure that your Excel workbooks can be printed nicely and easily, even if you don’t intend to ever print the document yourself. This is easy enough to do via File > Print Preview and adjusting the print margins before sharing (or printing) the document.
However, judging by the number of times I’ve printed an Excel document only to collect 87 sheets of paper off my printer to read the contents one 4×4 table, the function is seldom used by anyone else but me!
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For more Excel formatting tips and tricks, download our FREE Beginners’ Guide to Excel, or enrol in our intermediate or advanced online Excel training courses to learn how to create databases, pivot tables, charts, graphs, and much more…
Managing large amounts of client and business data is not only possible, but also something you can learn fast and with ease with the help of our comprehensive range of online Excel training courses – covering all skills levels.
MICROSOFT EXCEL IS THE most widely-used spreadsheet application in modern computing. It’s ubiquity means most people use Excel on a regular basis, despite never having had any formal training in its many, many, MANY functions.
With its 2013 release, Excel got a serious update, which made it the perfect application to create and manage client and customer databases. Although there are many CRMs available on a subscription that provide the same functions of a database created in Excel, just in a more visually appealing format, they often lack reporting and analysis functions, requiring you to export your data in a Excel sheet anyway.
Flat file databases
Excel’s original ‘flat file’ database still remains the easiest and most basic database to set up and manage, and depending on your business and how you’ll use your database, a flat file database may be all you’ll ever need. If set up correctly, a flat file database will allow you to easily import your customer data into Word, your accounting software, an email marketing service, and so forth.
Relational databases
A relational database is a database that’s structured to recognise relations among the information stored in them. Microsoft offers a relational database program, called Access, which is available with Microsoft Office Professional or higher, or can be purchased separately.
Alternatively, you can create your own relational database in Microsoft Excel, providing you have the 2013 version or newer. When Excel got its update in 2013, it became easier to link charts and cells and to perform searches — all essential features if you’re working with large amounts of business data.
Correct Excel set up is crucial
Once Excel has been set up, it’s as easy as it is powerful to use. Of course, the key is to set it up correctly, so you can avoid errors or having to re-enter large amounts of data to make the format suit another third party software application.
Why Excel is Great for Keeping Track of Your Spending if You’re Self Employed
That take away coffee that you buy each morning should be added to your business expenses sheet; even if not claimable it shows where your money is going.
WHETHER YOU’RE ABOUT TO start your own bookkeeping business, or whether you work as an independent contractor (even if you’ve been doing this for a while), it’s really important to know how much you’re spending each month.
Your Xero, MYOB or QuickBooks accounting software will help you with some of this, but the very best way is to create an expense or spending sheet in Excel — which we teach you how to do in our Excel training courses — as this gives you a far more detailed look at your expenses and spending.
Not all your expenses are 100% business ones
Sometimes you can’t claim 100 percent of your expenses as business ones — the costs of running your car, home internet, rent, utilities, etc — but you should nevertheless keep track of your spending on these items because it will affect your cash flow.
That’s why keeping an Excel spending or expense sheet is a good idea for contractors and home-based business owners. You don’t want to enter your home internet into your accounting software as a business expense, if only 30 percent of it is used for business purposes, but you still need to keep track of it, so you can manage your cashflow.
Monitor frivolous spending
One of the things we love about using Excel to track your expenses and spending is that every little expenditure is right there, in plain view.
This isn’t the case with Xero or MYOB or other accounting software. Your expenses are hidden away, and you have to run a report to get a good breakdown on where your money is going.
Not so with Excel,. If you buy a coffee every morning, it’s right there, in a category you can label as “coffee”.
Now, we’re not saying that coffee is frivolous. Far from it. Many of us need coffee just to function (!) but there are lots of small things we spend money on every day, week, month that add up. When you’re self-employed you need to keep an eye on these “little” things.
Sometimes, you’ll find that you’re spending lots of money each month on subscription services that you’re not even using. Eliminating $15 a month here and there makes a big difference.
Create as many categories as you need
That’s the other great thing about using Excel to track your spending: You can create all the expense categories you like.
Of course, not everyone wants to track each and every expense right down to their last bag of jelly beans — that actually would be a little ridiculous — and for most the most part, you can lump your groceries into a category for discretionary spending, but there are some things you might want to separate out — movie tickets, money spent on lunches and dinners, and so forth.
These things tend to add up, and if you want to keep an eye on them, separating them out is the easiest way to do that.
Back to those business expenses
Each fortnight or month or however regularly you complete your bookkeeping, you can easily add in those business expenses into your accounting software — or your bookkeeper can.
Remember, if you spend $60 a month on internet, but only 30 percent of its use is for business purposes, you should only add $18 a month as a business expense in your accounting software. In your Excel expense or spending sheet, however, you’ll put the full $60 in, as you need to have the money in the bank to cover this expense each month.
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You can learn how to create and manage your expenses or spending in our Excel training courses, where you’ll be able to create your own spending or expense sheet. Visit our website for more information.
Using a dedicated lead generation service can be more useful than advertising but the quality of the leads may be questionable.
CHANGING YOUR BUSINESS STRATEGY to include additional services will require an additional investment in marketing if you are to make this successful. In terms of simply paying money to advertise your additional services, as you’re probably already aware, advertising doesn’t always yield immediate results. Therefore you might consider spending money on a lead generation service.
If you thought you’d never have to write another resume as a contractor or self-employed business person, then think again.
STARTING YOUR OWN BUSINESS does not mean you’ll never need to write a resume or cover letter again. We’ve written about this topic before — indeed, when you first start your own business you’ll probably spend a lot of your time applying to work with other businesses directly or through a recruiter.
And the truth about being a freelancer or contractor is that you’ll most likely spend the rest of your working life applying for work. If you don’t like the idea of this, well then maybe being self-employed isn’t for you! Why? Because in order to find the best work; the kind that you’ll love, you need to be always looking for it — or always be closing, if there any fans of Glengarry Glen Ross in the house tonight.
The truth about being a freelancer or contractor is that you’ll most likely spend the rest of your working life applying for work.
Do pay attention to design
I’m choosing to exclude the “grammar, spelling and punctuation” portion of this list, because if you don’t already know that’s important by now, then oh boy, I can’t help you. But formatting and design are important, whether you’re looking for work in a creative industry or not.
The key is to grab attention in less than half a minute. You can use different fonts, for instance, a larger plain font for headings and a smaller (perhaps serif) font for the body text. You can type your resume up in Word or use PowerPoint or some other design tool. But just don’t get ahead of yourself and use something too fancy that you don’t have a proper grasp of and end up with a resume that is hotchpotch and messy.
These days, some recruiters will even upload your resume into their own “system” which “parses” your content and basically re-formats it all into plain text. If this happens, your gorgeous CV will look very different on the screen of the employer. The simpler the design and layout of the original resume, the easier it will be for them to read if they indeed use this system for getting through the applications of hundreds of job applicants. But don’t feel disheartened, there are others ways to get spotted amongst the crowd.
Don’t use jargon
The next hurdle, once you’ve got the recruiter or hiring manager reading your resume or cover letter, is to urge them to call you. Do not, I repeat, do not use jargon of any kind in either your resume or cover letter. The minute someone reads a sentence that starts with or contains “experienced in”, “team player”, “responsible for”, etc, etc, they switch off.
These phrases mean literally nothing. Nothing. Telling someone you’re a team player: redundant. Everyone should be a team player, and there is no one, not a single person ever, who has written on their resume that they’re not one. Instead, tell the employer what you like about working in a team. (On a similar note, also avoid the term “able to work autonomously” by explaining the times you’ve had to and how that’s gone.)
When you go to use the words “experienced in” try to remind yourself that this is something that happens to you — not something you proactively go out and do. Instead refer to your background in terms of achievements. Search “typical jargon to avoid on a resume” for more.
Do show your personality
Remember that employers are people too. Work culture is important to lots of businesses, so they need to know that any potential new hire, freelance or otherwise, will be able to fit in and work with them. And if you can make the person reading your resume laugh, oftentimes you’ll get a call back.
Don’t list silly interests
I should add a qualifier to that, which says that it’s okay to list a really silly interest if you know and make a point of noting that it’s a silly interest. This makes you seem thoughtful, and definitely not as dumb as a person who says they like reading or sports on their resume. Reading what? It implies novels, but it could also mean signposts, Aldi catalogues, Post It Notes. And if you like playing cricket more than once a year on Boxing Day, then for the love of all that is holy (cricket on Boxing Day), say that. Otherwise, put down interests that you actually are interested in — they reveal a lot about the type of person you are, which again, goes to help with the point above.
We show you how to carry out market research and competitive analysis in our Business Start Up Course and this blog post will tell you the steps you should take to start deriving income from your business idea.
Have an income on the side
It’s unwise to plunge headfirst into self-employment. You need to have some income behind you while you’re getting your business off the ground. That may even mean leaving full time employment and taking up part time work in a cafe or retail shop. You have bills to pay and it’s neither fun nor productive being unable to. You do, however, need time to work on your business, so you can’t be so time poor and stressed that you can’t devote the necessary time to organising it.
You need to have some income behind you while you’re getting your business off the ground. That may even mean leaving full time employment and taking up part time work in a cafe or retail shop.
Start working as a contractor for other businesses
Initially, be willing to work as a contractor while you build up clients for your own business.
Getting that first job or client is always the hardest part of starting any business. But it’s easier when your business is providing a service and you’re working as a contractor or freelancer.
Whether you’re a bookkeeper, virtual assistant, even a tradesperson, you can apply for jobs working with other businesses, rather than spending money you probably don’t have to market your business, while you wait for clients to find you.
Look for part time, contract or casual jobs you can apply to. If you see a company has been advertising for a full time employee for a while and it appears they’re having trouble filling the position, get in touch with them. Find out if there’s an opportunity for you to work with them on an ongoing freelance or part-time basis, or until they fill the position.
There are many businesses that would like to hire freelancers or contractors but don’t know where to find them, so they continue to employ by traditional means. If you can show them you’re capable, and that there are benefits to using a contractor or freelancer, then the job might just be yours.
Find a recruitment agency
The businesses that do like to hire contractors and freelancers, but don’t want to manage it themselves, go to recruitment agencies. If you’re in any kind of specialised or creative industry — IT, finance, business management, advertising, marketing, etc — then it’s a good idea to get a recruiter, maybe two. It won’t cost you anything, and it’s the best referral marketing a person can get. Plus, it’s always good to have someone in your corner when you’re just starting out, to ensure you’re getting fair market rates, conditions, and the like.
“Packaging” your services
Before approaching businesses or recruiters, you need to understand the value you bring. Sometimes this means combining a number of your skills and gaining other ones, to ensure you’re always in demand.
Are you in business as a bookkeeper, tradesperson, retailer, trainer or real estate agent and want to stand out from the crowd? We can teach you the online marketing techniques to help you do just this! Check out what’s included in our comprehensive Social Media and Digital Marketing online training courses.
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Xero is a great bookkeeping program for tradies who are on the go and using their phones (or a tablet) all the time. From receipts scanning to creating quotes and invoices, receiving payments and keeping track of project costs.
bookkeepercourse.com.au/produ…
So let’s get to it: there’s work to be done. And this work generally requires some rudimentary knowledge of Australian tax law, copyright law, trademarks and patents.
And as a gift to you, remember our 
