Category: Digital Marketing Courses

Digital marketing includes marketing activities that are performed online via the Internet. This includes

  • Designing website landing pages and blogs using WordPress
  • Inserting images and embedding videos from Youtube or Vimeo
  • Writing blogs with relevant content that Google and other search engines “index” and show in their search results
  • Using SEO techniques such as alt tags, categories and blog tags
  • Search Engine Optimisation using keywords and keyphrases in your blog headings and text.
  • Using subscription forms to collect information and contact details of customers
  • Using Email marketing systems like MailChimp to collect and then send marketing messages to
  • Use Google Ads and Facebook Ads and Post Boosts to advertise & promote your business
  • Use WordPress, Google Analytics and other tools to measure your website traffic, conversions and sales

See our Digital Marketing Training Courses.

Digital Online Marketing Academy Training Courses in Facebook, WordPress, Google and Social Media LOGOThey are now available as a COMPLETE Digital Marketing training course package for $25 per week

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How Long Does it Take to Write a Blog Post?

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THE TRUTH IS, writing a blog post takes time. If it were the case of just writing some sentences, it wouldn’t take that long at all.

But what’s the point of that? The last thing you want to do in a busy, information-saturated world is waste people’s time. It’s an insult and you’ll put them off.

After all, these people have given up time in their busy days to read what you have to say. Don’t ruin this special relationship forever by churning out rushed, poor quality content or waffle.

Always think: What’s in it for them? Continue reading How Long Does it Take to Write a Blog Post?

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The New Year’s Approaching: Think About New Content Marketing for Your Business

The Value of Content Marketing

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Finding it hard to get started in content marketing? Register for our upcoming course.

The beginning of a new year, which is typically the quietest as people take a while to adjust to the work and school routine, is when a lot of business owners spend time setting goals for the year ahead.

Just as individuals set their own personal new year’s resolutions, many business owners use January to set some new year’s resolutions for their business’s marketing activities.

Here are the Digital Marketing tasks that staff can do to bring more inquiries and more sales:

  • Business blogging vs paid Google Ads or Facebook Ads
  • Email Newsletters
  • Optimising images and photographs for SEO

Continue reading The New Year’s Approaching: Think About New Content Marketing for Your Business

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FREE Digital Business Course

Learn How to Run a Business Online

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It doesn’t matter whether you have a specifically online business, or a gift shop, clothing store, cafe or other bricks and mortar business, as a business owner, we can help you understand the digital economy.

In a post I published about starting your own business, I said that all small business owners should have an understanding of traditional and digital marketing. You’ll be surprised how many don’t!

All businesses have a digital aspect to them these days so it’s vital that business owners and managers know how to manage the digital aspects of their business.

This starts by understanding some of the terms used and how websites, domain names, hosting and the Google search engine works. Continue reading FREE Digital Business Course