These business courses will help you learn business administration tasks, including:
digital marketing,
selling and the sales pipeline
online customer service
office administration using Microsoft Office
Microsoft Excel and spreadsheets
Bookkeeping using MYOB and Xero
Business courses increase your knowledge and skills to run a business more efficiently and productively using online software programs like Microsoft Office, MYOB and Xero, MailChimp and Aweber and Google Ads.
We look at project management apps that integrate beautifully with Xero to keep your project within timeframe and budget.
FOR BUSINESSES WORKING on large projects spanning weeks or even months, keeping track of time, cash flow and profitability is imperative. This is even more so for businesses that work on fixed-rate contracts or tenders.
Such fixed-rate projects are common in the building and construction industry, but also the creative, engineering, and IT industries.
Many of these businesses manage a project’s workflow across a number of different documents (spreadsheets, their CRM, accounting software) — and many don’t manage it properly at all.
As a consequence, projects often come in over budget. A number of cloud-based project management and workflow apps aim to change that, however.
A painter I know was asked to give a quick price on how much it would cost to paint a room the same size as one he was currently working on. He said it would cost around $300, and that was that. The problem?
Don’t assume that they’ll contact you if they want the work done. Sometimes they might, but most of the time the person will wait for YOU to close the sale. If you don’t, they’ll simply assume you’re not interested or too busy, and they’ll go find someone who is more interested.
Don’t know the job specifics?
Then ask for information on the following:
Where is the job located?
What’s the condition of the room?
Does it have ornate ceilings, picture rails or skirting boards that complicate the job?
Even if our case study example; in this instance, the painter, was going to give a quick quote; he should be sure to make clear that it’s a rough quote that may change depending on those things.
Does the quote include paint?
Usually, the answer to this question is no. But the painter should make this clear. Often the cost of paint is the most expensive part of the job, and that $300 paint job might just be closer to double, depending on the type of paint used. Remember, people all too often confuse pricing a little on the low side, with winning work (and then making it work for you). In reality, this is usually mistake.
IF YOU’RE A TRADIE, working as a plumber, builder or carpenter, handyman, gardener or electrician, then you probably already know that some of the best jobs come by referral.
Identify “real world” sales opportunities
During my recent renovation of an investment property in Newcastle, most of the good tradies would tell me, “Someone you’re working on a job with on Monday will ask you to do a job for them somewhere else on Friday, or a neighbour of a client will ask you to do some work for them.” I soon saw from other tradespeople how “work can come to you just because someone happens to be walking by while you’re on the job” — gardeners get a lot of work this way, for example.
The important thing in this scenario is to act efficiently in finding out what the potential client needs, finding out what else is important, and then selling them on your services. I recently had the pleasure of interviewing Kristine Seymour, an experienced sales person and business builder, for the Sales Training Course at the Australian Small Business Centre (ASBC). She spoke in detail about how to act when your future income depends on how well you can sell. This Sales Training Course is available on the EzyLearn LMS.
There’s lots to do in preparation for starting a business and the summer holidays is a good time for the ground work.
DID YOU KNOW research shows that by taking just one short course on small business management, the chance a business will fail is reduced by as much as 50 percent.
This is because business mismanagement is the primary reason businesses fail; the other most common reason is because owner/s fail to implement appropriate credit management processes. In both cases, this failure has come about because the owners, directors, partners or managers lacked the appropriate management skills to make it a success.
Learn the basics in business
The Christmas holidays is a perfect time for taking the steps needed to start your small business. While everyone else has gone on holidays, you’ll be ready to take on your first client or customer by the time business really starts kicking off again at the end of January.
So let’s get to it: there’s work to be done. And this work generally requires some rudimentary knowledge of Australian tax law, copyright law, trademarks and patents.
You should also have knowledge of particular software applications, and digital marketing.
Other key areas of business you need to know
The key areas business owners should understand before starting a business include:
Ordinarily, to become skilled in each of those areas, a person would have to take, at least, five different training courses. But few people are ever likely to do this. Instead, they’d be more likely to cherry pick the areas they’re least familiar with, and fly blind with the others. Needless to say, that’s where people run into problems.
Take Advantage of our Christmas Savings!
We don’t want you to wing it or fly blind — our goal is to help small businesses succeed which is what we’ve been doing for nearly 20 years.
We cover what you need to set up a small business in our EzyStartUp Business Course, priced at just $297. This course covers each of the key areas mentioned above that a small business owner needs to be familiar with, in addition to the following:
Our Last Dasher Sale is also on now with special Christmas discounts on our online training courses in social media, and cloud accounting software (MYOB, Xero) and Excel, Word and WordPress.
Don’t Wait — Become the Head Honcho Today
Use your time off from work this summer to begin working on your new small business. All of our training courses are delivered online, and can be completed at your own pace, so you can complete them while you’re actually on holidays, or relaxing at home or at a cafe.
And since one of the best ways to start a new business is by operating it as a side project to your other job, if you get all the start up stuff out of the way while you’re on holidays, it’ll be ready to go by the time you back to work.
Researching the Market is a Crucial Part of Every Business Strategy
In a previous post, Is Your Charge-Out Rate a Marketing or Business Strategy?, I talked about Mark the painter, who charged a really low day rate that ultimately proved to be unsuccessful, because he couldn’t carry out the volume of jobs he needed to for it to be profitable.
When I asked Mark why he chose such a low day rate, he said it was because no other painter could possibly compete with him. Sure that’s probably true, but obviously, for good reason!
What Mark really should have done was to research the market to determine precisely what other painters are charging, and for which services.
Determine the industry average
A good starting point is to determine the average price for your industry. Be diligent and look at as many businesses in your local and surrounding areas to ensure you’re getting a clear picture of what people are charging.
It’s really hard to justify charging much below the industry average, even if you’re trying to get new business.
As I mentioned in the last post about day rates, low prices is a numbers game. Unless you’re able to turn work around exceptionally quickly to justify taking a cut on your profit margin, then it’s probably not worth it.
In our work with National Bookkeeping we discovered that bookkeeper charge out rates fall into some distinct categories based on their knowledge, experience and how they prefer to work. These rates are a great guide to help you become comfortable with your own hourly rate.
Give customers savings in other areas
Rather than reducing your rates to get new business, try to give customers savings elsewhere. You can do this by providing something your competitors aren’t, which is why researching the market thoroughly is a crucial part of your business strategy.
If you determine that your competitors charge a call out fee or a fee to prepare walls, this is a good place to start reducing or eliminating those charges in order to make yourself more competitive.
How are people finding you?
If potential customers are finding you via your website, it’s important to have a good call to action that contains reasons for people to make contact with you. Then make sure you highlight the reasons to call.
Competitors copy so keep changing your offers
Believe it or not, one of the most challenging aspects of your market research and the OFFER you make to potential customers is that your competitors will also be researching what you are doing and if they feel it is a good offer they may copy it — so you may want to have a couple different offers and discounts and change them regularly to stay unique.
Use WordPress, a Blog and Social Media posts to keep your business looking fresh online and as well as attract the attention of potential customers — we cover all of this in our Digital & Social Media Marketing Courses.
I RECENTLY MET A PAINTER during a residential renovation I was involved with in Newcastle (an extremely valuable experience that will help us add to our property investment courses.)
We got talking about how he wins new clients and he said:
I advertise on social media that I’m available for $150 a day because no one can compete with it.
The price he chose is insanely cheap, and he knew other painters wouldn’t be able to compete with this as a day rate. However, there are downsides to this. Such a cheap day rate also means that he’ll be stretched financially and that he won’t be able to hire anyone else to do the work. He’ll need to be paid daily and likely can’t afford to provide any sort of credit (like 7 day terms etc).
I’VE BEEN IN BUSINESS since my early twenties but it wasn’t until my late twenties that I had any clue about how larger companies use and pay for software. I was going through the process of selling a water filter business that I’d been operating in Sydney’s Dee Why when I had the pleasure of meeting the owner of Fountainhead Water Company, Mark Darling.
Fountainhead used a specialised accounting system for the bottled water business which did everything from receipts for each delivery to capturing bottle deposits, tracking rental coolers and more — and Mark was paying hundreds of dollars per month for this software. It was a far cry from purchasing the MYOB software for a couple hundred dollars and NEVER upgrading (no payroll at the time).
Google My Business, Google Site & Google Maps – ALL FREE
DURING A HOME RENOVATION project for an investment property I was involved with recently, I needed to find lots of different tradespeople in the Newcastle area — and quickly.
I also wanted to look up trade tips that would help me solve a few renovation issues, and it made me realise just how important Google Maps and local searches are.
This is in addition to local classifieds and online services like Gumtree and Airtasker.
Create a free website with Google Sites
A local painter and handyman named Mark helped me with many aspects of the Newcastle renovation project and we talked a lot about the ways he could increase his profile in the Newcastle area to grow his business.
I created him a simple website for free using Google G Suite’s Sites application, and also set up Mark’s Google My Business Account, so he would show up in local search listings and on Google Maps — all of which is free with a Google G Suite account. (A G Suite account costs as little as $5 per month, per user.)
By the way, I suggested that he shouldn’t take a photograph for his website after he’d just gotten a buzz cut, but he did it anyway! 😉
Google is a cheap and easy way to get online
Using the productivity tools contained in Google G Suite Course is a great way for businesses to get organised with great SPAM filtering email, calendars and scheduling, tasks and to do lists and much more, and using Google Sites enabled Mark to get online cheaply and easily. And because you’re using a Google product (Google Sites) to create your website, it’s a simple way to make sure you’ll be discovered in Google Maps and local Search results.
Although WordPress offers greater functionality, and is a more robust content management system, it also requires more technical skills to ensure your website is able to be discovered in Google Search and Maps results. It’s also a little trickier to integrate with Google G Suite and other productivity apps. (We offer training courses in WordPress for this reason.)
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If you need help setting up your Google G Suite account, and would like to learn how to set up a Google Sites website to increase your online presence for your business, we cover Google G Suite in our Digital and Social Media Online Training Course. Visit our website for more information or to enrol.
You’re more likely to get the job or get paid on the spot or pretty soon after if you do and it helps you
prioritise your work schedule (ideally using something like Calendar in Google’s G Suite)
keeps your cash flow healthy, which is important if you’re a tradie who goes out purchasing materials before you start a job
Sends a message that you are efficient and would like to be paid promptly
If you don’t invoice quickly your clients could forget what the invoice was for, call and ask questions about it because it’s no longer fresh in their mind and even put it off “Until the next payment cycle”, which is sometimes just an excuse for “some time in the future”.
Late invoicing is a pain for clients
During a recent renovation in Newcastle, I encountered a handyman named Paul. I asked him at least three times to invoice for the work he’d done before he finally sent one through.
When the invoice did come through it was in Microsoft Word format so I understand why it took so long — he would have been better using Xero or QuickBooks Apps on his phone! On top of this, he then said to me, “Can you please pay me quickly because I’ve run out of money!”
I chased him for an invoice so I could pay him quickly, after all, I believe that if you charge a competitive price and do a good job for professional services that you should be paid quickly.
I prefer to pay quickly because I don’t have the debt over my head and I want people to work for me in the future — it’s a form of goodwill from a customers perspective but not all customers are like that. Some customers see you as just another “Creditor” and are accustomed to string their Creditors out as long as possible.
Chasing someone for payment or an invoice or even a quote takes time and management — you have to note it in your diary, calendar, todo list or a report from your software program, and it starts to bring in feelings of resentment, particularly if they’re not feeling the best one day. Make it easy for customers to pay you and get your invoices out quickly.
Don’t invoice using Microsoft Word
When Paul finally sent me his invoice as a Word document there were a few problems I recognised:
First, it takes a long time to update a Word template, and it’s easy to make mistakes — leave the customer name, invoice number, date or other details unchanged, for example, which messes with your bookkeeping come tax time.
It’s easy to accidentally delete or change details in a Word document. It’s even easier to delete or change details in a Word document on purpose.
Paul had to get onto his computer to create the invoice
He doesn’t have a system of keeping track of who owes him money
It’s more complicated to make a note of and keep track of which Word Document (um, I mean “Invoice” has been paid)
Most people recognise a Word document and don’t think you’re very organised.
You definitely shouldn’t send invoices or estimates to customers in an “editable” Word document. It becomes a game of “he said, she said” if something goes awry, and that just further impedes a quick payment from your customer.
Don’t invoice late, then ask for prompt payment
When Paul followed up with a call asking me to pay the invoice promptly (and after I asked him no fewer than three times to send it in the first place), I paid it promptly because I happened to be available and organise payment.
However, the practice of doing this causes so many negative effects that it’s something every business owner should avoid. Here are some problems with asking for prompt payment after sending a late invoice:
If the first call you’re making to a client or customer after working with them is to ask them to pay you quickly, your business processes are wrong. Your first call, after working with a customer, should be a customer service call not a credit management one.
It builds resentment in the customers mind because they haven’t done anything wrong.
It makes you look desperate and, even if you are, it’s not your customers concern.
It stays in your customers mind for the next time they want to use you or someone else who offers a similar service.
Get set up on Xero and start being more professional immediately
Use cloud-accounting software like Xero or QuickBooks so you can quote and invoice on the go quickly, securely and easily. For help setting up QuickBooks or Xero for your business, visit our website to learn more about our Xero or QuickBooks training courses.
I RECENTLY WROTE about a Tradie Charging Too Little. In this I covered the four tell-tale signs, as told to me by a tradesperson friend of mine, that your prices are too low. But there are other business mistakes that owners, particularly tradespeople, make that can wind up costing them thousands in lost revenue — and when I say revenue I don’t just mean from existing clients but also past clients and new prospects! Continue reading 3 Little Mistakes that Cost Thousands
Take, for example, a tradesperson I met recently. This tradesman is a painter and he’d been in business for a while before he realised his prices were set too low, and despite all the business he was getting as a result, it was actually costing him money. (We cover more detailed, real-life case studies like this in our micro courses.)
Small jobs are important because they keep the home fires burning, so to speak. But you need a good balance of small jobs and bigger projects, with the small jobs being completed around or in the middle of the larger ones.
If you’re only getting lots of small, one-off jobs that you spend more time to travelling to than it takes to complete the work, this is a good indication that your prices are too low. For jobs like these, either charge for travel time or a call-out fee.
For small jobs … charge for travel time or a call-out fee.
You’re too busy to plan ahead
If you find that, in order to make ends meat, you need to keep yourself so busy that you don’t have time to plan your working week, then your prices are too low. You should be able to plan out your weeks so customers know when to expect you, and so you can be as productive and efficient as possible — if you have two jobs in the same area, for instance, planning ahead will allow you to go to those jobs on the same day.
Use a tool like Google Calendar from G Suite to organise your days, and keep in touch with customers along the way so they know to expect you.
You can’t afford to pay for help
Setting your prices lower than your competitors may be one way to win jobs, but the downside is that you’re constrained to completing the work entirely yourself. The tradesman, a painter, whom I was speaking with, told me about a time he couldn’t afford to find another painter to help prepare walls or pitch in with the painting because his prices were too low.
If you’re not able to pass jobs onto other businesses in your industry — subcontracting — and still clip the ticket, or you’re not able to afford to use a portion of the money you’d earn to hire someone to complete part of the job, you’re charging too little.
You’re too busy to invoice promptly
Just as it’s important to plan your work weeks in advance, it’s equally important that you invoice customers for the work you’ve completed in a timely manner. If you find that you often don’t have the time to invoice customers until a week or a month has passed, there’s a deficiency in your business processes. Use accounting software like Xero so you can invoice on the go.
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We cover setting prices the market — and your business — will bear in our EzyStartup Course. Visit our website for more information and to enrol.
Check out our Spring Specials!
We have a host of online training course specials for the spring season — take a look!
It isn’t essential to become a registered BAS agent in order to find regular work as a bookkeeper.
BAS AGENTS PERFORM MANY of the same tasks as a basic bookkeeper, which includes entering receipts, coding financial transactions and generating invoices, but there is just one key difference: registered BAS agents are allowed to prepare and lodge activity statements on behalf of their clients.
In order to become a registered BAS agent, you must have completed, at a minimum, a Certificate IV Financial Services in either bookkeeping or accounting through an accredited and nationally recognised training provider.
Most people don’t have much trouble completing the Certificate IV, but the requirements set out by the Tax Practitioner’s Board (TPB) that often present a barrier to becoming a registered BAS agent. See the list of blogs below for more information about becoming a registered BAS agent.
Tax Practitioner’s Board BAS agent requirements
In addition to completing a Cert IV, in order to become a registered BAS agent the TPB also requires you to have at least 1,400 hours of work experience. This work must be done under the supervision of a registered BAS agent or accountant in the past 4 years (it’s 1,000 hours if you’re a member of a professional association).
You also need to have completed a board-approved course in basic GST/BAS taxation principles (this course may be included in your primary education). There are also mandatory continuing professional development (CPD) requirements that each BAS agent must keep up with in order to remain registered.
There’s a lot to do, but becoming a registered BAS agent isn’t the only way to carve out a successful career for yourself. Depending on how you want to work, there are plenty of other options you may also consider, such as:
Work for other bookkeeping businesses
If you work as an employee of a bookkeeping business, you can perform all the same tasks and duties as a registered BAS agent can, as you’ll be covered by their BAS registration and oversight.
As long as you are on the bookkeeping business’s payroll, you can provide BAS services — that means, you can also work as a casual or temporary worker providing you don’t invoice for your work using an ABN, but instead use your tax file number. This may also have other benefits, too, as the business will be required to withhold tax and contribute to your superannuation.
Work directly for a business as a wage earner
Again, as long as you’re on the business’s payroll, you don’t have to be a registered BAS agent to provide BAS services. The only difference here is that, while you can prepare the business’s activity statements, you won’t be able to lodge them. They will need to have their accountant do that last step, instead.
You can still work under a similar arrangement as mentioned above, either as a part-time, casual or temporary staff member, and, so long as you’re drawing a wage from the business, you can perform BAS services.
Carry out basic bookkeeping from home on the side
You may even choose to provide basic bookkeeping services to small businesses remotely from your home office, and still invoice them using your ABN. Many bookkeepers work as virtual assistants and some work a combination of casual and part-time hours for bookkeeping or accountancy practices, or as an employee of a business, and supplement their income with some basic bookkeeping work on the side, which offers both flexibility and stability at the same time.
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Thinking of expanding your bookkeeping skills? Considering becoming a BAS agent? Check out just some of the blogs we’ve featured on BAS agents:
A lot of the time, however, people enrol in an Excel online training course or Xero online training course because they need to refresh a specific set of skills for their job, which means they don’t have the time to focus on other areas that don’t have an immediate relevance for their work.
Why you should employ a bookkeeper to help manage the books
If you’re a small business owner, it shouldn’t be taking you an inordinate amount of time to keep your bookkeeping orderly and up to date. If it is, perhaps now is the time to get help.
PERHAPS YOU ARE a small business owner who is trying hard to keep up to speed with your regulatory bookkeeping requirements. But no sooner does one quarter end and another one seems to roll by with the commensurate paperwork due all over again. This is taking away from your regular work and you’re falling behind — and half the time you’re not even sure that it’s being done correctly. It sounds like you should be seriously considering finding a bookkeeper for your business.
Even if you have training in how to use Xero, MYOB or Quickbooks, or some other cloud accounting program, finding a great bookkeeper can make all the difference to your business. However, although there might seem to be plenty of “bookkeepers” around, finding the right one bookkeeper for your business is not an altogether easy thing to do. And if you’re financially challenged, you also need to find a bookkeeper who won’t break the bank.
Think about your business and how it operates. Do you have lots of business purchases and transactions each week? Do you employ staff? Do you work in a specialised industry? Are you registered for GST? Do you require a bookkeeper to work onsite at your premises or can they work remotely?
Visit the websites of some local bookkeepers in your area, or search the National Bookkeeping Directory to find bookkeepers matching your requirements located near you. If you don’t require a bookkeeper to visit your premises, broaden your scope and research bookkeepers who can work remotely. Make a shortlist of potential bookkeepers.
Step Three: Check the TPB Register
BAS and tax agents are required, by law, to register with the Tax Practitioner’s Board (TPB), so if your business requires either a tax or BAS agent (or both), the TPB Register should be your first port of call to ensure the person who have in mind is currently registered to provide BAS or tax services.
Step Four: Interview Your Preferred Bookkeepers
During step two, you made a shortlist of potential bookkeepers, and, assuming your TPB search didn’t turn up anything to be wary of, you should now set about contacting each one to get to know more about the services they provide.
If you’re unsure about what makes up the kind of customer service people rave about, then perhaps you should look into our EzyStartUp Course.
HOW TO PROVIDE REALLY exceptional customer service is just one of the modules covered in our EzyStartUp Course which teaches you all about how to start up your own business.
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Xero is a great bookkeeping program for tradies who are on the go and using their phones (or a tablet) all the time. From receipts scanning to creating quotes and invoices, receiving payments and keeping track of project costs.
bookkeepercourse.com.au/produ…
IN THE PAST I wrote a blog titled 
Usually, the answer to this question is no. But the painter should make this clear. Often the cost of paint is the most expensive part of the job, and that $300 paint job might just be closer to double, depending on the type of paint used. Remember, people all too often confuse 
So let’s get to it: there’s work to be done. And this work generally requires some rudimentary knowledge of Australian tax law, copyright law, trademarks and patents.
And as a gift to you, remember our 
Use cloud-accounting software like 
