Category: Social media

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How can Elon make money with Twitter?

Business Today Article about Elon Musk firing Twitter staff - will Twitter become a payment service like PayPal for Xero Integration - EzyLearn

I’ve been on Twitter since March 2009 but I don’t use it as much as I could have, how about you? Lately we’ve been Tweeting about recent enrolments and graduates who have received their certificates because it is a great digital marketing tool to get short messages published. If you go to our website you’ll notice that these Tweets appear in a rotating banner at the top of the page.

Twitter is going through a massive transformation under Elon Musk and whether you like it or not you’ll find that Elon will achieve his goals for the software company. The reason is simple – he is constantly “iterating” and testing and measuring to see what works and what doesn’t work.

What I think will become the most fascinating aspect of Twitter is when it starts becoming a peer to peer payment platform.

Continue reading How can Elon make money with Twitter?
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Could This Free Social Media Promotion Work For Your Bookkeeping or Virtual Assistant Business?

Social media isn’t just for selfies and cat pictures anymore.  A quick scroll through any popular social media platform will bring up posts from brands and companies promoting themselves and their products/services.

In their guide to digital marketing, Xero included a quote from a business owner who said the following about her approach to social media marketing:

“I don’t spend money on advertising. I create content aimed at helping my target customer and share it on Instagram or via podcasts. It attracts enough new clients to keep me busy.”

Olivia Park, Olivia Park Coaching

It begs the question: is shareable content the digital marketing that businesses should be focusing on? And not just content the business shares, but content that social media users will then share amongst themselves?

Continue reading Could This Free Social Media Promotion Work For Your Bookkeeping or Virtual Assistant Business?
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EzyLearn students can upgrade to ongoing or LIFETIME course access

Become an online marketing affiliate for Xero Learn, MYOB Education and Quickbooks Professional online training courses - EzyLearn

I had a fantastic conversation with an EzyLearn student during the week. She enrolled into our Xero COMPLETE Training Course Package and love it so much she enrolled into MYOB, QuickBooks, Excel and more. 

The course increased her confidence to apply for and get work after years of being out of the workforce and as a bookkeeper she now uses the courses as a resource for aspects of the software she needs to upskill on. The EzyLearn Affiliate Membership is designed for students like her.

Continue reading EzyLearn students can upgrade to ongoing or LIFETIME course access

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Nice Looking but Crappy Websites are PERFECT to Test Your Staff

Digital Marketing Training Course Seminar presentation - spend less on Google Ads and more on SEO and blogging

Professional looking but crappy websites make your Google Ads and Facebook Ads cost more AND send customers away!

content-marketing-by-blog-postsI’ve written about the steps and time taken to create and maintain a business blog for your digital marketing. However, I haven’t even mentioned the time and effort that goes into optimising each and every blog post for the KEYWORDS that are important to us.

This task involves:

  • Writing up “Tags”
  • Keyword density
  • Relevant landing pages
  • Keywords in headings
  • Images

The great thing about WordPress is that you can set up as many user profiles as you want and give your staff the access level they need to create and edit blogs.

They can’t really stuff it up because there’s an audit trail of changes and only someone with publishing rights can make the changes live (such as a WordPress administrator).

You could of course outsource your blog writing to someone on Upwork, Freelancer, or Airtasker, but that has it’s own set of challenges

Continue reading Nice Looking but Crappy Websites are PERFECT to Test Your Staff

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Is Business Quiet? Need More Money/Sales? Use a Database!

email marketing training course using Mailchimp & integrating with Xero

When I started my first business in Sydney’s Dee Why in the early 1990’s, I was amazed that most restaurants and cafes, as well as other retail shops like dress shops, didn’t even know who their customers were!

Many business owners knew their customers by face, but they missed out on lots of opportunities to market and make contact with these customers when business was slow or they were overstocked. Are you working your database?

Continue reading Is Business Quiet? Need More Money/Sales? Use a Database!
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The Biggest Boost to Business Morale

man communicating about digital media and marketing strategy

WHETHER YOU WORK as a bookkeeper in a small business, are self-employed with your own business, work as a freelancer or independent contractor (maybe even operating a side hustle), as a virtual assistant with a home office, or whether you work as an employee in a large organisation, morale is one of those things that tends to ebb and flow. Continue reading The Biggest Boost to Business Morale

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Google Can Help You Make More Money – And It’s Not by Using Adwords!

Helping tradespeople, sole traders and contractors manage and keep clients

As a tradesperson or sole trader, don’t be one of the many who loses out on work opportunities because you’re not savvy online – for marketing and organisational purposes.

I’VE WRITTEN ABOUT how tradespeople can earn more money quickly and easily by using cloud accounting software like Xero or QuickBooks to quote, invoice and manage their clients. But this applies to anybody out there working for themselves; as a sole trader or contractor. 

In a recent home renovation I was involved with in Newcastle, NSW, I met many tradies with a lot of work on, and even more with plenty of work in the pipeline; but they had no system to manage it all. They frequently didn’t follow up on jobs they’d quoted for, didn’t get back to people enquiring about their services, and provided fairly terrible customer service in general. And they were losing money, as a result.

Increase your productivity with Google G Suite

There’s no reason for tradespeople, contractors or sole traders to lose business because they don’t have a system in place to ensure they remain productive. I work with lots of remote contractors, and I love it because we’re able collaborate on projects at all different times of the day, easily and efficiently.

When I owned a compliance management company called EzyAccess, I worked with lots of different contractors who were located all over Australia. There was Frankie in customer service, located in the Gold Coast, Queensland; Gary, our product specialist located in Goulburn, New South Wales; and our computer guys, Linus and Rodger, each from Sydney; along with three other women located in Sydney — Dulcie, Michelle and Angela — responsible for admin and marketing respectively. of course, then there was me: travelling between Brisbane, Sydney, Melbourne and Adelaide.

Manage your time efficiently

To manage my team of remote contractors, I used Google G Suite (then called Google Apps for Work) — Google Calendar, in particular. 

We used Google Calendar to schedule time for particular tasks each person was working on so everyone knew what everyone else was up to, and could easily schedule time to collaborate on certain projects that required help from other team members — Linus and Rodger, for instance, frequently collaborated on projects. We also used Google Calendar to schedule meetings (internal and external ones) and sales calls. (More specifically, we’ve given a case study of a hairdressing salon doing this in a previous blog post.)

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Set up your own Google G-Suite with our Digital and Social Media Online Course


If you need help setting up your Google G Suite account, and would like to learn how your business can become more productive and earn more money, we cover Google G Suite in our Digital and Social Media training course. Visit our website for more information or to enrol.

 

 

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Use Facebook Ads to Stay Front of Mind With People Who Already Know You

Don’t miss a golden opportunity to build brand awareness!

woman recognising brand

I RECENTLY SPOKE WITH a few different Novocastrian real estate agents recently about a property I was renovating. One of them had a billboard near a train station, another paid for bus stop ads, and another created trailer signs that could be towed and parked in strategic places. None of them used Google or Facebook ads. This was a missed opportunity, and I’ll tell you why in a moment.

Outdoor advertising, along with DL flyers and advertising in your local newspaper, are designed to keep your brand in front of mind with people who know you and live in your local area. Brand awareness is an incredibly important marketing strategy for any business. We took a look late last year at how bookkeepers can learn from real estate agents about marketing using Facebook.

Social and digital marketing is crucial

Although outdoor and print marketing are important brand building tactics, digital and social media marketing should form a part of your brand campaigns. The internet is where most people turn to get information quickly, even local information.

We used Facebook ads in our social and digital marketing strategy we used for McGrath real estate agent Derek Farmer. A client list of names based on mobile phone numbers was used to target people in the Northbridge area who already had some past experience with Derek — they’d met at an auction, open home, he’d sold a friend or neighbour’s home, or they’d previously bought one of his listings. We helped Derek achieve Page 1 rankings on Google without using any paid advertising.

Targeted Facebook ads keep you front of mind

This targeted advertising helped build brand awareness with those people in a relatively non-invasive way, so that when Derek did reach out to them by phone, email or in-person, they would already be very aware of who Derek was and the type of property sales he specialised in.

This ensured Derek didn’t lose a listing because someone couldn’t remember who he was, and ended up listing their property with an agent who did take the time to build brand awareness within their local community and with past clients.

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Do you want help growing your online and social media presence?

Social Media and Digital Marketing online training course_comp

Are you in business as a bookkeeper, tradesperson, retailer, trainer or real estate agent and want to stand out from the crowd? We can teach you the online marketing techniques to help you do just this! Check out what’s included in our comprehensive Social Media and Digital Marketing online training courses. Alternatively, you can learn more about Facebook targeted advertising in our Facebook training courses.

 

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Ray White’s Amber and LJ Hooker Compete with Purple & Jim’s Real Estate Play

Woodrising a sign for Toronto Ray White Amber Agent

Real estate agents are seeing purple!

Woodrising a sign for Toronto Ray White Amber AgentTHE REAL ESTATE INDUSTRY IS undergoing substantial disruption. Only the real estate agents and agencies that decide to innovate will make it out the other side.

A big part of that means letting go of the traditional model and embracing a new, transparent real estate sales model, but many agents are still reluctant to change.

And that’s a mistake.

Disruption to the real estate industry coming from many sources

Although much of the disruption is coming from technology companies, such as REA Group and Domain Group in Australia, as well as the tech giants Facebook and Google, other established players, recognising that the timing is right, are entering the fray too.

Together, these businesses are changing the way real estate in this country and across the world is bought, sold and rented. If real estate agents aren’t proactive about this change, they’ll end up being reactive. And they’ll miss out.

One of the Case Studies in our Digital & Social Media Marketing Courses centres upon a McGrath agent based in Sydney’s Cammeray. This agent, Derek, comes to realise his own personal brand is as powerful with local residents as the McGrath brand because he is a hard-working agent and his vendors love him.

Via the virion Digital Agency we were able to help Derek create a website and social media campaign to further hone and build his brand as a property expert.

Jim’s to cut agents’ grass

Jim Penman's Jims Group getting into low cost low commission real estate agency model - tradies might pass on vendor sales leads - AFRTake Jim’s Group, the franchise group known for mowing lawns and fixing broken antennas. Last week, they announced their intention to enter the real estate fray with a new, low-cost service for both agents and homeowners.

The division, which is being headed up by a Jim’s Group veteran and the former sales director of low-cost real estate service Hello Real Estate, will charge agents a flat $1,800 a month franchise fee.

Homeowners will also be able to suggest how much commission they’d like to pay the agent to sell their home. (It’s understood there’ll be a threshold for how low commissions will actually go.)

Jim’s agents will work remotely from their home offices — or their cars — as most Jim’s franchisees currently do, and they’ll have substantially lower overheads so they can provide the same service to homeowners as a traditional real estate agent, only for less.

As an existing and trusted franchise group in Australia, they won’t have to overcome the same barriers like name recognition and trust that new entrants to the market — your Purplebricks, say — did. (Of course, the Purplebricks service is also quantifiably different to the proposed Jim’s service.)

Agents who don’t think Jim’s will make a serious dent in the industry may be right. But that misses the point; the franchise model is about giving business owners a cushion between them and flying solo. Plenty of people work in franchises — real estate is the most franchised industry in this country — but not all of them do. There’s plenty of room for independent agents to take this idea and operate their own agency the same way — and keep their $1,800 franchise fee while they’re at it!

Proptech sector friend or foe?

That brings us to the biggest source of disruption in the real estate industry: the proptech sector. In Australia, agents need to be cautious of

  • REA Group,
  • Domain Group,
  • Purplebricks,
  • BuyMyPlace,
  • Facebook and
  • Google.

But they also need to be wary of any new entrant that puts an “Uber” spin on the sector. (Domain recently opened up its developer APIs to encourage tech startups to use their data to create disruptive new services.)

At the moment REA Group and Domain are focussed on moving closer to the transaction, but they’re also heavily investing in tech to ward off any disruption from tech titans Facebook and Google, which they consider the biggest threat to the real estate industry in this country, and the world. (eBay-owned Gumtree also shouldn’t be excluded from this conversation.)

Would you advertise with a competitor?

Mortgages

Both real estate groups have acquired (or launched through partnerships) their own mortgage broking businesses — Domain’s Domain Loan Finder is a JV with online broker Lendi; REA Group acquired mortgage broker Smartline, and launched its own white label service in conjunction with NAB, called realestate.com.au Home Loans.

Trades & Everything Else!

They each also own stakes in tradie sites Oneflare (Domain) and hipages (REA), connection services Compare & Connect (Domain) and Beevo (Domain), property data and mapping firm PriceFinder (Domain), real estate CRM MyDesktop (Domain) [read more about the best real estate agent CRM’s], and property inspection app Homepass (Domain); Domain will also launch insurance comparison service Domain Insure and real estate agent training and education program Domain Academy.

And REA Group is busy building robots and virtual assistants, which can respond to customer enquiry — requests for Section 32 documents, schedule inspections, and so on.

Neither Domain nor REA are likely to bite the hands that feed them by introducing a real estate agency service or cutting agents out of the picture entirely — this year, REA Group posted revenue of $633.5 million from its Australian operations, of which $538.2 million was derived from agents advertising on its site.

Agents need to innovate NOW

But by owning the real estate “ecosystem”, they make the role of the real estate agent much less vital — and ripe for a new service to come in (like a Jim’s Real Estate) and say, “hey we can do it better.” Before long, that’ll become the “traditional” real estate model, just as the classified websites that usurped newspaper classifieds are now considered the “traditional” model of buying and selling stuff online.

To stay ahead of disruption, agents need to educate themselves. Continuing professional development (CPD) is a mandatory part of staying licensed in every state or territory. Provided agents undertake recognised training and keep their CPD points up, they can study anything relevant to the business of real estate.

Digital marketing is a fundamental part of real estate. Agents who understand how to market themselves online to get new business and demonstrate transparency about how the process works will stay ahead of the curve. Derek Farmer used educational videos and blog posts to explain the buying and selling process, and share market news and analysis.

This makes a sales agent an indispensable source of knowledge and a trusted advisor to buyers and sellers throughout the process, which can’t be replicated by a robot, virtual assistant or app. Virion also helps agents create a digital market strategy for their business, and to fill up their website or social media pages with content that provides information to buyers and sellers they’re currently getting from … Domain and realestate.com.au!

Agents should create their own property ecosystem

Domain and REA are doing their darndest to keep people on their sites for longer. They’re sewing up the entire property buying and selling process with complementary services (insurances, connections, mortgages) and they’re pushing more and more into content (videos, journalism, content marketing); Domain is particularly innovative in the content space, thanks to its Fairfax roots.

As a result, buyers and sellers are coming to agents forearmed, and again, the role of the agent is diminished. But agents can stay in home buyers and sellers minds by creating their own property ecosystem: start a website, fill it with good quality content, use a CRM to manage your lists of buyers, sellers, tradespeople — who have become one of the most important players in the sales process — and pump messages out your database regularly.

Finally, look at introducing a different fee or commissions structure for certain types of property or across the board. This is where the industry is heading and fighting it will only leave you in the same position the newspaper industry was in with the advent of online classifieds; cable TV providers with the rise of VOD services; music labels with streaming services, and so on.

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Visit the EzyLearn website to learn more about our continuing professional development (CPD) training courses. To create your own property ecosystem with a digital marketing strategy and content, visit Virion’s website for more information.

 

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Finding Help with Your Bookkeeping

Why you should employ a bookkeeper to help manage the books

best way to find a bookkeeper myob xero quickbooks online
If you’re a small business owner, it shouldn’t be taking you an inordinate amount of time to keep your bookkeeping orderly and up to date. If it is, perhaps now is the time to get help.

PERHAPS YOU ARE a small business owner who is trying hard to keep up to speed with your regulatory bookkeeping requirements. But no sooner does one quarter end and another one seems to roll by with the commensurate paperwork due all over again. This is taking away from your regular work and you’re falling behind — and half the time you’re not even sure that it’s being done correctly. It sounds like you should be seriously considering finding a bookkeeper for your business.

Even if you have training in how to use Xero, MYOB or Quickbooks, or some other cloud accounting program, finding a great bookkeeper can make all the difference to your business. However, although there might seem to be plenty of “bookkeepers” around, finding the right one bookkeeper for your business is not an altogether easy thing to do. And if you’re financially challenged, you also need to find a bookkeeper who won’t break the bank.

Bookkeeper, accountant or tax professional?

These days, the term bookkeeper is almost an umbrella term for all the different types of accounting and tax professionals available to you, from basic data entry bookkeepers right through to specialised BAS and tax agents.

There are even some bookkeepers who are so knowledgeable in one particular accounting program that the software company has endorsed them as certified consultants or advisors, and some earn commission from accounting software companies, while there are others who aren’t beholden to any particular software company. We outline four steps you can take to narrow down the search.

Step One: What Kind of Bookkeeper Do You Need?

Think about your business and how it operates. Do you have lots of business purchases and transactions each week? Do you employ staff? Do you work in a specialised industry? Are you registered for GST? Do you require a bookkeeper to work onsite at your premises or can they work remotely?

Write down the needs of your business to help you determine the kind of financial help, and therefore, what kind of bookkeeper you need for your business.

Step Two: Research Local Bookkeepers in Your Area

Visit the websites of some local bookkeepers in your area, or search the National Bookkeeping Directory to find bookkeepers matching your requirements located near you. If you don’t require a bookkeeper to visit your premises, broaden your scope and research bookkeepers who can work remotely. Make a shortlist of potential bookkeepers.

Step Three: Check the TPB Register

BAS and tax agents are required, by law, to register with the Tax Practitioner’s Board (TPB), so if your business requires either a tax or BAS agent (or both), the TPB Register should be your first port of call to ensure the person who have in mind is currently registered to provide BAS or tax services.

Step Four: Interview Your Preferred Bookkeepers

During step two, you made a shortlist of potential bookkeepers, and, assuming your TPB search didn’t turn up anything to be wary of, you should now set about contacting each one to get to know more about the services they provide.

It’s a good idea to ask them how long they’ve been working as a bookkeeper for, the sorts of businesses they’ve worked with in the past, and any expectations they may have of you. You should also ask for a written quote for their services. This quote should form part of your professional services agreement.

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Many bookkeepers will provide an initial consultation, and if not, ask them to. We outline a number of things you can expect and ask them at this first consultation.

If you need help making your small business dream become a reality — with business planning and templates, identifying target markets, with any form of marketing and advertising, including social media, even just setting up a great looking website — then check out our EzyStartUp Course or contact us for more information. 

 

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Who Do You Trust More: Real Estate Agents or Tradies?

Still unsure whether you can trust online ratings and reviews?

trusting online reviews and ratings for tradesperson real estate agent online ratings and reviews
After a tradesperson? Sometimes asking a business person from a related business, such as a real estate agent, can be a good source for a recommendation.

IT CAN BE HARD to know whether you can really trust online ratings and reviews, whether these reviews and ratings are objective and even relevant and how they compare to recommendations and testimonials. By recommendations we mean word of mouth referrals from your friends and family and so forth, and testimonials that have been written by real people — with real names and real locations!

In our recent post about recommendations we suggested that you ask a friend, relative or colleague if they’ve ever had experience with a business you’re thinking of using — chances are, if your friends live locally they may well have; or if the business is a chain or franchise operating over a wide area.

Also ask other businesses

When seeking a professional recommendation you can also ask other businesses. Find out what their experiences have been, if any. Often businesses will have a relationship with each other even if it is not, at first, apparent.

For instance, a symbiotic relationship tends to exist between real estate agents and tradespeople. Agents will regularly draw up a list of preferred tradespeople that they work with and recommend to their tenants, landlords and vendors.

And there are plenty of tradespeople who do the same for real estate agents that they’ve had professional dealings with. There are plenty of other examples of these sorts of professional recommendations.

Beware professional bias

Of course, just as you should be wary of overly positive or negative ratings and reviews online, you should be likewise when soliciting professional reviews. If one business regularly referred work by another, even if they don’t think they’re a great business to deal with, neither party will necessarily say anything bad about each other.

In the end, when looking for a tradesperson, real estate agent or some other professional service, be sure to do all your research. Ask around for personal referrals, check them up online, and get in touch with each business directly to see which one is the best fit for you.

Real people, real locations

At EzyLearn we provide testimonials from our students, which include their full name and location, and why they chose EzyLearn to study in the first place. We also offer a money-back guarantee and free samples of our course content, so students know they can trust they’re making the right choice. Visit our website for more information and to see our wide range of courses.

Xero online training course

At EzyLearn we offer online training courses to help you up-skill and find employment. Choose from our range of cloud-based online accounting software courses, to business start up and management courses, to marketing and sales courses, or update and further your skills in a range of Microsoft Office programs (Excel, PowerPoint, Word) or social media and WordPress web design). 

 

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Ratings, Reviews, Testimonials, Recommendations

Why you can’t beat old-fashioned word of mouth

social media ratings reviews online word of mouth referrals
Online ratings and reviews have a role to play in buying decisions, but sometimes you just can’t go past traditional word of mouth to find good workers.

ONLINE RATINGS AND REVIEWS ARE a great way to determine whether a business is trustworthy or whether they products and services they provide will suit your needs. TripAdvisor and Yelp have transformed the hospitality and accommodation industry, for example. And Airbnb is doing similar with short-term rentals.

But as we’ve previously discussed, online ratings and reviews can be easily faked and sometimes biased or devoid of useful information. 

Looking for a local? Ask around!

While recently working on a home renovation in Newcastle, I came across a carpenter who had seven employees working for him. Jimmy the Chippy in Belmont has been in business nine years, has no website or online presence — but his business is booming.

How does he do it?

The old fashioned way! He does exceptional work for his customers and clients, who hire him again and again and refer him to friends, relatives, colleagues and so on. He also made a point of networking with local builders and plumbers in the area, who contact him when they have work to do, and refer him to other builders and plumbers as well.

Use word of mouth

If you’re looking locally, and the online ratings and reviews of the businesses you’re trying to decide between aren’t helping, asking a friend, relative or work colleague if they know any of the businesses.

If no one in your social network knows the business, you can also google an online forum like Whirlpool, where members frequently provide fair and balanced opinions of businesses they’ve dealt with — and if they don’t, they’re usually called out for it.

Testimonials are helpful, too

Real estate agents, accountants and many other businesses — EzyLearn included — use testimonials rather than ratings or reviews (except on Facebook), so you shouldn’t discount these just because they’ve been vetted before going online.

And don’t be put off if a business has received the odd bad review. Look at why they’ve received the review and what the business has done or said to address the bad review. Some businesses with a less than perfect record may be more trustworthy than those with reviews and ratings moderated by the businesses themselves.

At EzyLearn we provide testimonials from our students, which include their full name and location, and why they chose EzyLearn to study in the first place. We ask each student whether it is ok to publish these beforehand. We also offer a money-back guarantee and free samples of our course content, so students know they can trust they’re making the right choice.

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At EzyLearn, we’re committed to helping students of our online training courses, be it in in Xero, MYOB, Excel, social media or other courses, gain employment as bookkeepers, generally better their businesses, or even start their own bookkeeping business. To this end, we provide you with a Lifetime Access option to our cloud accounting training courses.

cashflow reports in xero and excel

Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. 

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What are Online Ratings Based On?

Reviews tell a whole lot more

online reviews and online ratings social media
Many people make buying decisions based on online reviews and ratings but how “real” are these? And how can you tell?

IT CAN BE DIFFICULT to tell whether online ratings and reviews are real or not. One easy way to get a pretty good idea of what’s real and what’s not is checking for a balance of positive and negative ratings and reviews that have been left by real people who’ve used their Gmail or Facebook account.

Reviews are better than ratings

If you’re a person who relies on ratings and reviews to make purchasing decisions, you’ll know you can’t really tell the trustworthiness of a businesses if it only asks customers to leave a rating (usually out of 4 or 5). Similarly it’s hard to tell what people really think of a business if they’ve only left ratings rather than reviews. 

Businesses with a good mixture of ratings and reviews, where a customer has been able to leave a comment justifying the rating they gave the business, make it much easier to make a decision.

Check the content of reviews

You don’t need to read thousands of reviews for a business, but it helps to read a few of them to see what customers are saying. This also helps determine whether these reviews are truly independent or not.

What are reviewers actually commenting on, and if they’re negative, is there a pattern? Is a local restaurant consistently understaffed or does a plumber often fail to turn up on time? Are the complaints about things that would concern you or are they petty — a long queue at a cafe that still serves good food and coffee, for example.

Positive reviews provide useful information

If the reviews of a business are mostly positive, do they provide any useful information? Hundreds and hundreds of reviews that simply say “great” or “fantastic” don’t tell you enough about what customers thought were great or fantastic about that business.

People might have really liked something that doesn’t suit your needs. It is also a good indicator that they’re not entirely true or real reviews either.

At EzyLearn we provide testimonials from our students, which include their full name and location, and why they chose EzyLearn to study in the first place. We also offer a money-back guarantee and free samples of our course content, so students know they can trust they’re making the right choice.

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Want to brush up your skills in cloud accounting software? Ready to progress to intermediate or advanced levels in MYOB, Microsoft Excel, Xero or another accounting package? Need help with social media? Take a look at our wide range of online course options or visit our website for more information.

learn online training Xero courses videos for less

Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. 

 

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Expensify, Xero and Your Retail Shop

Record retail inventory quickly

using-expensify-and-xero-for-a-retail-shop-outlet
Keeping track of expenses just got a whole lot easier.

IN A PREVIOUS POST we discussed how Expensify, an app which you can link to your Xero accounting software, can help businesses like yours’ keep track of expenses easily, accurately, and securely.

And while it’s a great expense app for professional services businesses or tradespeople, Expensify is also great for retail and online shops or hospitality businesses.

Input data and send to Xero

Shops and hospitality businesses require inventory or stock — and lots of it. But it results in an accounting and bookkeeping nightmare at the end of the month when it needs to be entered into Xero and then recorded against sales. Of course, we suggest business’ try to reconcile their transactions more regularly than just at the end of every month.

Take a photo of bills and invoices from suppliers and upload them to Expensify, which will input all of the data and then send it through to Xero.

Create expense reports

Online and offline retailers don’t have to worry about this too much unless they also produce their own products, but for cafes and restaurants that host functions or cater for events, separating the expenses directly related to those functions and events is an important way to track their profitability.

Automatic approvals cut bookkeeping time

By turning on the automatic approvals feature and setting expense rules, you can cut your bookkeeping time by having recurring or trivial expenses automatically approved and sent to Xero, so you can spend more time on the complicated ones that require closer inspection.

By keeping an eagle eye on your expenses using Xero and Expensify you’ll be able to see precisely where your business is most profitable and where it’s not so you can modify it accordingly.

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Our Xero training courses will show you have to track expenses in Xero and how to connect third party apps to your Xero account. We offer ALL SKILLS LEVELS for ONE LOW PRICE. Find out more.

Social Media and Digital Marketing online training course_comp

Are you in business as a bookkeeper, tradesperson, retailer, trainer or real estate agent and want to stand out from the crowd? We can teach you the online marketing techniques to help you do just this! Check out what’s included in our comprehensive Social Media and Digital Marketing online training courses.

 

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Google Calendar Lets Hairdressing Clients Schedule Appointments

Are you making the most of Google?

google calendar to set up appointments
Is your business suited to clients making online bookings? We have an online course that will teach you how to make the most of Google G-Suite and Google Calendar.

JUST AS YOU CAN USE Google Calendar to create a staff roster, you can also set up and create Google Calendar appointment slots. This is a fabulous way for businesses like hair and beauty salons to let their clients make appointments online.

To enable your clients to schedule appointments using Google Calendar, you’ll need to have a G Suite account for work (or school). G Suite accounts can be a little tricky to set up, but we have courses to show you how, and the beauty is, they come with a boatload of useful tools for small businesses — such as Google Sheets, Docs and Forms.

Create appointment types as staff

Before clients can book appointment times, you’ll need to set up the appointment types. For hair and beauty salons, you may consider setting your staff as the appointment types or the types of appointments you offer — cut and blow dry, foils, etc — so clients can pick the staff member or the appointment type they’d like to make an appointment with.

Create booking button

Use the link Google provides for your appointment page to create an ‘online booking’ button in Facebook or in WordPress, so client can easily access your online booking system from your Facebook page and website.

Move all bookings online

Online bookings won’t eradicate the need to take phone bookings, so it’s really important that you move your entire booking system online.

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Our Google training courses show you how to setup your G Suite account, share calendars and more. Once you’ve setup your G Suite account, you’ll be able to create Appointment Slots and share your appointments page with clients. Visit our website for more information.

Social Media and Digital Marketing online training course

Are you in business as a bookkeeper, tradesperson, retailer, trainer or real estate agent and want to stand out from the crowd? We can teach you the online marketing techniques to help you do just this! Check out what’s included in our comprehensive Social Media and Digital Marketing online training courses. Find out more about the secrets behind LinkedIn and how you can find more work and more clients.