Search Results for: content marketing

Posted on by

Best to use your Accountant’s Bookkeeper or hire a junior to save money?

Junior level 1 bookkeepers good cheap local bookkeeping services - Natbooks

What’s Your Bookkeeper Preference?

Recently, I wrote that a lot of bookkeepers are losing out to accountants because business owners prefer the cheapest and easiest way to stay compliant. Rather than employing a bookkeeper AND an accountant to lodge their tax returns and activity statements, many business owners choose to hire an accountant only so they can deal with just one person but are they really getting value for money? When it comes to finding a good bookkeeper at this skill level business owners have the choice of hiring: 

  • Registered BAS Agents,
  • Their accountant’s internal bookkeeper,
  • An external, independent finance manager

Many good bookkeepers these days have trained as qualified BAS agents, which allows them to complete and lodge activity statements for their clients and other BAS services. The skill sets of a BAS agent and an accountant performing BAS tasks are the same, so they usually charge the same, but does your accountant really do your BAS or basic bookkeeping work?

Accountants perform higher level duties, such as financial planning, and their fees for this service are inline with what some experienced finance managers charge but when it comes to basic bookkeeping tasks they often hire a junior bookkeeper and charge them out at a lower rate but this rate is often much higher than if you hired this type of bookkeeper directory – so what are you paying for?

Pay for what you need, not what you don’t

Junior level 1 bookkeepers good cheap local bookkeeping services - NatbooksThink about your business needs. Most micro and sole trader businesses will rarely need the expertise of an accountant. But hiring one means that you’ll need to stay on top of your bookkeeping (reconciling your account, etc) because accountants won’t perform these tasks — they may outsource it, which can be costly because your accountant will be managing the bookkeeper and adding a margin to their rate as a management cost.

These businesses should instead hire a BAS agent, who can also perform bookkeeping work as well as lodge activity statements and in this situation they could just use a tax agent like ITP or H&R Block. Depending on the amount of work to be completed you could directly hire a junior or Level 2 bookkeeper and have that person perform a lot more of the bookkeeping function and office administration work and with cloud-based software like Xero & QuickBooks and Office productivity tools like Google G Suite the work can be done remotely.

If you want someone to manage all of your finances — keep track of inventory, credit management, etc — and also provide financial reporting and planning services, a finance manager is the way to go as this person can also provide guidance to your office admin and junior bookkeeping staff. 

Who does an EzyLearn course?

Lots of EzyLearn students complete an MYOB, Excel or Xero course because these software programs are demanded by employers, but we also receive enrolments from lots of bookkeepers and accountants who want to learn the cloud-based accounting software programs as well as up-skill in MS Office and Digital & Social Media Marketing. If you are a bookkeeper or accountant and need CPD courses check out our Bookkeeping Academy.

Start a bookkeeping business and work from home

Every business needs a good person with numbers and many small businesses and startups are focused on what they do best – and it’s rarely accounting. Learn about the bookkeeping business startup options..

ref:#713

 

Posted on by — 1 Comment

The Perfect Job; the Ideal Employee

the perfect administrative executive assistant office manager learn online courses training

And the online training to help you get there

the perfect administrative executive assistant office manager learn online courses training
Do you have the skills needed to be the perfect office manager, administrative or executive assistant?

I WAS BROWSING THROUGH my contacts on LinkedIn and found an advertisement by a company that was looking to hire people.

They were in the AI (Artificial Intelligence) space and their headquarters were in Europe.

However, the ad looked like it could be for any company including trades, professional services etc.

Here’s what the ad contained:

Executive Assistant / Office Manager

Overview

The Executive Assistant / Office Manager will be primarily responsible for helping to keep everyone (and everything) working at peak performance. We’re a growing company, and there will be new and interesting challenges every day. Ideal candidates are curious and interested in learning more about what we do, and always interested in learning new skills and taking on new challenges.

Tasks

  • Manage all aspects of office administration
  • Coordinate team schedules and events
  • Manage executive schedules
  • Handle payment of invoices and associated bookkeeping
  • Order supplies and equipment
  • Arrange travel

Skills

Required

  • Excellent verbal and written English communication skills
  • Strong organizational and time management skills
  • Ability to work with minimum supervision, prioritizing work as needed
  • Strong knowledge of office applications, including Word, Powerpoint, and Excel

The training you need

Apart from the soft skills like good time management, communications, speaking and writing the software skills you can learn to apply for this job are:

Microsoft Office Applications:

Office Admin and Bookkeeping:

Organisational and Time Management:

My thoughts on this ad?

Why I’m sharing this ad is that I reckon it encapsulates “the perfect” administrative or executive assistant, or office manager. What I mean is that anybody possessing all the skills and capabilities listed above would be well qualified for almost any job in this area — for pretty much any type of company.

And they wouldn’t be limited to any particular industry either. Any intelligent person who is a quick learner would be able to pick up the nuances for various different industries and apply their skills as necessary.

Online courses to help you

The other positive thing about this ad is that it reinforces the fact that so many of our EzyLearn online training courses are geared towards people who want to do office administrative-type roles or office management positions. They are also perfect for people wanting to run their own business in any industry.

learn xero myob excel cheap online training courses videos

At EzyLearn we offer online training courses to help you up-skill and find employment. Choose from our range of cloud-based online accounting software courses, to business start up and management courses, to marketing and sales courses, or update and further your skills in a range of Microsoft Office programs (Excel, PowerPoint, Word) or social media and WordPress web design). 

 

 

Posted on by — 1 Comment

Is Xero Better than MYOB for Bookkeeping Businesses?

MYOB or Xero online accounting course training videos

Bookkeeping Incumbent, MYOB Versus Cloud Innovator, Xero

MYOB or Xero online accounting course training videos

MYOB HAS LONG BEEN the preferred accounting software of choice for accountants, but a lot of small business owners have now come to prefer Xero. It’s easier to use, and they can access it anywhere — their desktop PC, tablet or smartphone.

Meanwhile, the rise of cloud-based accounting software, which was pioneered by Xero, has made it a lot easier for bookkeepers to base themselves from home.

Throw in other technological innovations — cloud storage, bank feeds — and a remote Xero bookkeeper has become the more appealing choice for businesses, too.

Continue reading Is Xero Better than MYOB for Bookkeeping Businesses?
Posted on by

Staff Can do their Own Microsoft Excel Needs Analysis?

No Training needs analysis needed for beginners intermediate advanced excel courses

Save time, save money, get better skills, re-skill now

No Training needs analysis needed for beginners intermediate advanced excel coursesIN A PREVIOUS POST I wrote about how most staff and students overestimate their Excel Spreadsheet skills.

When it comes to Excel skills, a needs analysis can cost money and take a huge amount of time, when in reality, staff can simply do their own needs analysis when they do their courses.

A lot of EzyLearn’s students are re-skilling or up-skilling because they are sent from rehab and retraining companies. This may be because they’ve been injured at work and need to move to a different area of the workforce. In these situations, many aspects of the person’s needs have to be assessed to make sure they can work in an office, as opposed to out in the field where they use to work.

In this situation a needs analysis and learning plan are very important; however, when it comes to ensuring all your staff are simply up to speed at an advanced or intermediate level in Microsoft Excel can be much simpler.

Enrol into all Excel Training Courses with EzyLearn for the same price (but usually much less) than going to a physical training centre. You receive ALL skill levels and students can start at the level they “think” they are at and simply do the beginner levels if they realise they need it.

After we shifted to delivering online courses, we discovered that by bundling all our Excel courses together for one low price, companies could forgo spending many hours and many hundreds of dollars in conducting needs analysis for their staff, only to find that their employees’ skills weren’t quite at the level stated.

Give staff comprehensive training

ezylearn-training-course-workbooksWe’ve bundled all of our Excel training courses into 9 half-day short courses — each taking 4 hours to complete — so that, regardless of a student’s skill level, they can access all of the course content from beginner right through to advanced. 

Companies can let their staff do their own needs analysis, while giving them comprehensive Excel training at the same time.

Many students who enrol in our Excel training courses for the intermediate and advanced modules often report that they’ve learned lots of new skills by also taking the beginner modules, while beginners usually always continue training right through to the advanced stage.

The great bonus of giving intermediate Excel users access to beginners courses is that most of them go through these and find they have a much more rounded level of skills using Excel.

Excel has real-world case studies and scenarios

EzyLearn Online Course Case Studies real world scenarios examples for Xero, MYOB, Excel, Digital Marketing CoursesOur Excel training courses use real-world examples so students can apply their new skills to tasks and projects you mightn’t ordinarily consider using Excel for — working out how much money a property investor can borrow, for example.

Even if your staff only require rudimentary Excel skills, by providing them with comprehensive Excel training for a fraction of the cost of in-person beginner training, you’re creating a workforce of highly skilled employees for your business.

When you choose the lifelong learning approach for your staff, they’ll have access to all Excel courses for life so they can access them whenever they want or need them.

Lifetime Access lets students up-skill at their own pace

Ezy Learning Lifelong training platform for Xero, MYOB, Excel, Digital Marketing training coursesWhen you enrol your staff in our Excel training courses, choosing the Lifetime Access option means your employees can up-skill at their own pace. This is especially useful for employees who may only require rudimentary Excel skills in their current role, but who are later promoted or give more responsibility, requiring great Excel knowledge.

Rather than enrolling them again, your staff will still have access to all the Excel course content so they can go back and refresh their skills as they need to. And that’s all for just one low price!

***

So stop wasting time, and start learning for less. Visit our website for more information about Microsoft Excel training courses and to enrol.

learn to use excel online training course videos cheap best

 

Posted on by

How to Use Google Search and Maps to Get More Business FREE

EzyLearn Digital Marketing Courses Google Adwords Training Courses

Plumbers, electricians, Carpenters, handymen and builders can get free leads and prospects using Google My Business, Sites and MapsGoogle My Business, Google Site & Google Maps – ALL FREE

DURING A HOME RENOVATION project for an investment property I was involved with recently, I needed to find lots of different tradespeople in the Newcastle area — and quickly.

I also wanted to look up trade tips that would help me solve a few renovation issues, and it made me realise just how important Google Maps and local searches are.

This is in addition to local classifieds and online services like Gumtree and Airtasker.

Create a free website with Google Sites

A local painter and handyman named Mark helped me with many aspects of the Newcastle renovation project and we talked a lot about the ways he could increase his profile in the Newcastle area to grow his business. 

I created him a simple website for free using Google G Suite’s Sites application, and also set up Mark’s Google My Business Account, so he would show up in local search listings and on Google Maps — all of which is free with a Google G Suite account. (A G Suite account costs as little as $5 per month, per user.)

By the way, I suggested that he shouldn’t take a photograph for his website after he’d just gotten a buzz cut, but he did it anyway! 😉

Google is a cheap and easy way to get online

Using the productivity tools contained in Google G Suite Course is a great way for businesses to get organised with great SPAM filtering email, calendars and scheduling, tasks and to do lists and much more, and using Google Sites enabled Mark to get online cheaply and easily. And because you’re using a Google product (Google Sites) to create your website, it’s a simple way to make sure you’ll be discovered in Google Maps and local Search results. 

Although WordPress offers greater functionality, and is a more robust content management system, it also requires more technical skills to ensure your website is able to be discovered in Google Search and Maps results. It’s also a little trickier to integrate with Google G Suite and other productivity apps. (We offer training courses in WordPress for this reason.)

***

If you need help setting up your Google G Suite account, and would like to learn how to set up a Google Sites website to increase your online presence for your business, we cover Google G Suite in our Digital and Social Media Online Training Course. Visit our website for more information or to enrol.  

EzyLearn Online Courses Google Adwords TrainingFREE Google courses for EzyLearn students

If you’re interested in doing a Microsoft Excel, Xero or MYOB course, then you’ll be thrilled to discover that we give away some Google courses as a free student inclusion.

Our newest FREE course for EzyLearn students is Google Adwords, the paid way to get traffic to your website.

 

Posted on by

Save 48% off Excel, MYOB and Xero Training Courses

EzyLearn Last Dasher Sale November 2017 for cheap Xero, Cheap MYOB and Cheap Excel courses

EzyLearn Last Dasher Sale November 2017Now almost half the price and twice the speed!

I HAVE JUST BEEN THROUGH a gruuelling experience with our hosting company, technical people and course creators to make sure that EzyLearn continues to be the first choice for Bookkeeping and Marketing Courses.

Our servers are now twice as fast and have more storage so existing students should experience some nice and fast access speeds — unless you’re in an NBN area that drops out all the time (sorry Telstra, I love you BUT the access speed is no different from what it was over here in the NSW Lake Macquarie area!)

In case you weren’t aware, I was recently heavily involved in a renovation of an investment property in Newcastle (which I really enjoyed and has given us a whole lot of extra content from real world experiences with local tradies like electricians, plumbers, chippies, painters and more) but am now back on the tools (the internet and software tools, that is) and keen to continue improving every aspects of our courses for existing AND new students.

We’ve coming up to the crazy, silly season once again that is Christmas, and I thought I’d push our marketing up another notch to help those who want to learn more to improve their lives and businesses in 2018. I hope I’m not too early in thinking like this but it’s a great time to think about what’s important in life and go and get it.

New people, new experience and MORE new content

I’ve spoken with some fantastic people who’ve joined us in the accounting software space and they have some tremendous experience in the ERP (Enterprise resource planning) side of accounting — that is accounting software as used by mid size companies. From this, we’re going to share some great information, tips and experiences to help those businesses who either deal with larger companies as clients, or who are at the stage of ramping up their accounting as a mid size business.

We’ve also just gone through the upgrade of training materials for Microsoft Excel 2016 and Xero Courses, including the new Xero Cashflow Course, and I’ll share some of that information with you as it gets published on our LMS.

If you are an existing Xero Course student you can access this course for free as part of our EzyLearn Updates policy.

There’s much more news to come, but for now please take advantage of and share our current “LAST DASHer SALE!” with your friends. And do subscribe to receive our updates!

Posted on by

3 Little Mistakes that Cost Thousands

online training learning tradesmen carpenter painter plumber electrician turning quote into sale

How tapping into your Smartphone can win you work

I RECENTLY WROTE about a Tradie Charging Too Little. In this I covered the four tell-tale signs, as told to me by a tradesperson friend of mine, that your prices are too low. But there are other business mistakes that owners, particularly tradespeople, make that can wind up costing them thousands in lost revenue — and when I say revenue I don’t just mean from existing clients but also past clients and new prospects! Continue reading 3 Little Mistakes that Cost Thousands

Posted on by

Excel Spreadsheet Skills Overestimated & Needing Analysis

EzyLearn Online Courses logo - Microsoft Excel 2016 training & support

Excel Course Needs Analysis Checklist Waste of TimeNeeds Analysis a Waste of Time

IN LARGER COMPANIES a Needs Analysis can be a powerful tool for delving into a problem and coming up with a solution.

However, when it comes to Microsoft Excel Training, asking students to complete a needs analysis can be a complete waste of time.

Why? Because most students overestimate their skills — not because they’re being dishonest, but because they will have come across many terms before and, because they can use certain jargon in conversation, they tend to think they know how to do the associated skill.

Sometimes a needs analysis is also irrelevant because many people are unaware of all the wonderful things Excel and other programs can do.

When we put our training courses online, we realised that instead of wasting time doing needs analyses — which aren’t accurate most of the time, anyway — we could bundle all of our courses together and cover every skill level, for one low price.

Typical Excel Intermediate Course Scenario

As a Microsoft Excel Intermediate Trainer, one of the most awkward moments I remember when doing face-to-face training was when I started going through one of the very first exercises with a new group of students, only to realise that 40% of the people in the room had no idea what I was talking about.

It’s worse in a face-to-face group training environment because everyone else in the group will now be disadvantaged. When we used to conduct these classroom style Excel classes, we would ask people to go through and supplement their lack of knowledge by reading the Excel Beginners workbooks.

Online Excel courses are even better — you can get everyone to start from scratch and they can all be on the same page.

Bundling all pf our Excel courses together means businesses can save many hours of needs analysis and hundreds of dollars, by enrolling staff in our Excel training courses.

Besides, most students report that, even though they might do our training courses for the intermediate or advanced modules, they learned lots of skills from the beginner courses, too.

Everyone Learns Something in an Excel Beginners Course

Granny flat manufactured home development for property investmentBasic / Beginners’ Excel courses take students through the different tasks that are possible with spreadsheets, introduce commonly used terms and set the foundation for more advanced features, covered in the intermediate and advanced courses.

If you’re subscribed to this blog, then you’ll know that EzyLearn use to operate physical training centres before we moved all of our content online in 2006. In those early days, we did a lot of needs analysis for the Commonwealth Rehabilitation Service (now called Disability Employment Services).

Through this organisation we received Workcover students, who needed to brush up on their Excel skills before returning to work, and who often they had to change careers from physical work to more office type jobs.

Many students enrol in our courses only requiring a beginners’ level of training but proceed to the advanced modules by choice. This is because our online courses are built in a logical progression from basic to more advanced, building constantly on the new skills taught. Students also find that the Excel course content helps them in their everyday tasks and work, no matter what their field.

Thinking of investing in property? “Wannabe property investors” will find our Excel courses very helpful because they contain exercises to help you:

  • Maintain a household budget
  • Determine how much you can borrow
  • Potential returns from property investment

***

Stop wasting time, and start learning for less. Visit our website for more information about Microsoft Excel training courses and to enrol.

EzyLearn Online Course CPD points for bookkeepers and marketing professionalsNeed Accounting CPD Courses?

Do you need to up-skill and complete some short courses to earn CPD points? Check out our CPD Course programs.

Online bookkeeping accounting training courses for CPD points

 

Posted on by — 1 Comment

Do What You Know & Actually Make Money

business and marketing help for tradies

MANY SMALL BUSINESS owners get distracted thinking about what they could do or want to do and not what they can do now.

Doing what you know, and particularly, what you love doing and are passionate about, will ensure you earn money and get new clients.

Why? How? Because people see it in your body language and hear it in your voice.

Throw in some good computer skills and efficient credit and money management and you’ll be set for a great financial year profit. Continue reading Do What You Know & Actually Make Money

Posted on by

Finding Help with Your Bookkeeping

Why you should employ a bookkeeper to help manage the books

best way to find a bookkeeper myob xero quickbooks online
If you’re a small business owner, it shouldn’t be taking you an inordinate amount of time to keep your bookkeeping orderly and up to date. If it is, perhaps now is the time to get help.

PERHAPS YOU ARE a small business owner who is trying hard to keep up to speed with your regulatory bookkeeping requirements. But no sooner does one quarter end and another one seems to roll by with the commensurate paperwork due all over again. This is taking away from your regular work and you’re falling behind — and half the time you’re not even sure that it’s being done correctly. It sounds like you should be seriously considering finding a bookkeeper for your business.

Even if you have training in how to use Xero, MYOB or Quickbooks, or some other cloud accounting program, finding a great bookkeeper can make all the difference to your business. However, although there might seem to be plenty of “bookkeepers” around, finding the right one bookkeeper for your business is not an altogether easy thing to do. And if you’re financially challenged, you also need to find a bookkeeper who won’t break the bank.

Bookkeeper, accountant or tax professional?

These days, the term bookkeeper is almost an umbrella term for all the different types of accounting and tax professionals available to you, from basic data entry bookkeepers right through to specialised BAS and tax agents.

There are even some bookkeepers who are so knowledgeable in one particular accounting program that the software company has endorsed them as certified consultants or advisors, and some earn commission from accounting software companies, while there are others who aren’t beholden to any particular software company. We outline four steps you can take to narrow down the search.

Step One: What Kind of Bookkeeper Do You Need?

Think about your business and how it operates. Do you have lots of business purchases and transactions each week? Do you employ staff? Do you work in a specialised industry? Are you registered for GST? Do you require a bookkeeper to work onsite at your premises or can they work remotely?

Write down the needs of your business to help you determine the kind of financial help, and therefore, what kind of bookkeeper you need for your business.

Step Two: Research Local Bookkeepers in Your Area

Visit the websites of some local bookkeepers in your area, or search the National Bookkeeping Directory to find bookkeepers matching your requirements located near you. If you don’t require a bookkeeper to visit your premises, broaden your scope and research bookkeepers who can work remotely. Make a shortlist of potential bookkeepers.

Step Three: Check the TPB Register

BAS and tax agents are required, by law, to register with the Tax Practitioner’s Board (TPB), so if your business requires either a tax or BAS agent (or both), the TPB Register should be your first port of call to ensure the person who have in mind is currently registered to provide BAS or tax services.

Step Four: Interview Your Preferred Bookkeepers

During step two, you made a shortlist of potential bookkeepers, and, assuming your TPB search didn’t turn up anything to be wary of, you should now set about contacting each one to get to know more about the services they provide.

It’s a good idea to ask them how long they’ve been working as a bookkeeper for, the sorts of businesses they’ve worked with in the past, and any expectations they may have of you. You should also ask for a written quote for their services. This quote should form part of your professional services agreement.

***

Many bookkeepers will provide an initial consultation, and if not, ask them to. We outline a number of things you can expect and ask them at this first consultation.

If you need help making your small business dream become a reality — with business planning and templates, identifying target markets, with any form of marketing and advertising, including social media, even just setting up a great looking website — then check out our EzyStartUp Course or contact us for more information. 

 

Posted on by

Who Do You Trust More: Real Estate Agents or Tradies?

Still unsure whether you can trust online ratings and reviews?

trusting online reviews and ratings for tradesperson real estate agent online ratings and reviews
After a tradesperson? Sometimes asking a business person from a related business, such as a real estate agent, can be a good source for a recommendation.

IT CAN BE HARD to know whether you can really trust online ratings and reviews, whether these reviews and ratings are objective and even relevant and how they compare to recommendations and testimonials. By recommendations we mean word of mouth referrals from your friends and family and so forth, and testimonials that have been written by real people — with real names and real locations!

In our recent post about recommendations we suggested that you ask a friend, relative or colleague if they’ve ever had experience with a business you’re thinking of using — chances are, if your friends live locally they may well have; or if the business is a chain or franchise operating over a wide area.

Also ask other businesses

When seeking a professional recommendation you can also ask other businesses. Find out what their experiences have been, if any. Often businesses will have a relationship with each other even if it is not, at first, apparent.

For instance, a symbiotic relationship tends to exist between real estate agents and tradespeople. Agents will regularly draw up a list of preferred tradespeople that they work with and recommend to their tenants, landlords and vendors.

And there are plenty of tradespeople who do the same for real estate agents that they’ve had professional dealings with. There are plenty of other examples of these sorts of professional recommendations.

Beware professional bias

Of course, just as you should be wary of overly positive or negative ratings and reviews online, you should be likewise when soliciting professional reviews. If one business regularly referred work by another, even if they don’t think they’re a great business to deal with, neither party will necessarily say anything bad about each other.

In the end, when looking for a tradesperson, real estate agent or some other professional service, be sure to do all your research. Ask around for personal referrals, check them up online, and get in touch with each business directly to see which one is the best fit for you.

Real people, real locations

At EzyLearn we provide testimonials from our students, which include their full name and location, and why they chose EzyLearn to study in the first place. We also offer a money-back guarantee and free samples of our course content, so students know they can trust they’re making the right choice. Visit our website for more information and to see our wide range of courses.

Xero online training course

At EzyLearn we offer online training courses to help you up-skill and find employment. Choose from our range of cloud-based online accounting software courses, to business start up and management courses, to marketing and sales courses, or update and further your skills in a range of Microsoft Office programs (Excel, PowerPoint, Word) or social media and WordPress web design). 

 

Posted on by — 1 Comment

Ratings, Reviews, Testimonials, Recommendations

Why you can’t beat old-fashioned word of mouth

social media ratings reviews online word of mouth referrals
Online ratings and reviews have a role to play in buying decisions, but sometimes you just can’t go past traditional word of mouth to find good workers.

ONLINE RATINGS AND REVIEWS ARE a great way to determine whether a business is trustworthy or whether they products and services they provide will suit your needs. TripAdvisor and Yelp have transformed the hospitality and accommodation industry, for example. And Airbnb is doing similar with short-term rentals.

But as we’ve previously discussed, online ratings and reviews can be easily faked and sometimes biased or devoid of useful information. 

Looking for a local? Ask around!

While recently working on a home renovation in Newcastle, I came across a carpenter who had seven employees working for him. Jimmy the Chippy in Belmont has been in business nine years, has no website or online presence — but his business is booming.

How does he do it?

The old fashioned way! He does exceptional work for his customers and clients, who hire him again and again and refer him to friends, relatives, colleagues and so on. He also made a point of networking with local builders and plumbers in the area, who contact him when they have work to do, and refer him to other builders and plumbers as well.

Use word of mouth

If you’re looking locally, and the online ratings and reviews of the businesses you’re trying to decide between aren’t helping, asking a friend, relative or work colleague if they know any of the businesses.

If no one in your social network knows the business, you can also google an online forum like Whirlpool, where members frequently provide fair and balanced opinions of businesses they’ve dealt with — and if they don’t, they’re usually called out for it.

Testimonials are helpful, too

Real estate agents, accountants and many other businesses — EzyLearn included — use testimonials rather than ratings or reviews (except on Facebook), so you shouldn’t discount these just because they’ve been vetted before going online.

And don’t be put off if a business has received the odd bad review. Look at why they’ve received the review and what the business has done or said to address the bad review. Some businesses with a less than perfect record may be more trustworthy than those with reviews and ratings moderated by the businesses themselves.

At EzyLearn we provide testimonials from our students, which include their full name and location, and why they chose EzyLearn to study in the first place. We ask each student whether it is ok to publish these beforehand. We also offer a money-back guarantee and free samples of our course content, so students know they can trust they’re making the right choice.

***

At EzyLearn, we’re committed to helping students of our online training courses, be it in in Xero, MYOB, Excel, social media or other courses, gain employment as bookkeepers, generally better their businesses, or even start their own bookkeeping business. To this end, we provide you with a Lifetime Access option to our cloud accounting training courses.

cashflow reports in xero and excel

Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. 

Posted on by

What are Online Ratings Based On?

Reviews tell a whole lot more

online reviews and online ratings social media
Many people make buying decisions based on online reviews and ratings but how “real” are these? And how can you tell?

IT CAN BE DIFFICULT to tell whether online ratings and reviews are real or not. One easy way to get a pretty good idea of what’s real and what’s not is checking for a balance of positive and negative ratings and reviews that have been left by real people who’ve used their Gmail or Facebook account.

Reviews are better than ratings

If you’re a person who relies on ratings and reviews to make purchasing decisions, you’ll know you can’t really tell the trustworthiness of a businesses if it only asks customers to leave a rating (usually out of 4 or 5). Similarly it’s hard to tell what people really think of a business if they’ve only left ratings rather than reviews. 

Businesses with a good mixture of ratings and reviews, where a customer has been able to leave a comment justifying the rating they gave the business, make it much easier to make a decision.

Check the content of reviews

You don’t need to read thousands of reviews for a business, but it helps to read a few of them to see what customers are saying. This also helps determine whether these reviews are truly independent or not.

What are reviewers actually commenting on, and if they’re negative, is there a pattern? Is a local restaurant consistently understaffed or does a plumber often fail to turn up on time? Are the complaints about things that would concern you or are they petty — a long queue at a cafe that still serves good food and coffee, for example.

Positive reviews provide useful information

If the reviews of a business are mostly positive, do they provide any useful information? Hundreds and hundreds of reviews that simply say “great” or “fantastic” don’t tell you enough about what customers thought were great or fantastic about that business.

People might have really liked something that doesn’t suit your needs. It is also a good indicator that they’re not entirely true or real reviews either.

At EzyLearn we provide testimonials from our students, which include their full name and location, and why they chose EzyLearn to study in the first place. We also offer a money-back guarantee and free samples of our course content, so students know they can trust they’re making the right choice.

***

Want to brush up your skills in cloud accounting software? Ready to progress to intermediate or advanced levels in MYOB, Microsoft Excel, Xero or another accounting package? Need help with social media? Take a look at our wide range of online course options or visit our website for more information.

learn online training Xero courses videos for less

Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. 

 

Posted on by — 1 Comment

Can You Trust Online Ratings and Reviews?

How to tell a review is authentic

online reviews are they real
If using online reviews to help you work out what to buy, you want to make sure you’re really hearing it from the horse’s mouth, and not just reading fake marketing guff.

IF YOU’RE ANYTHING LIKE most people, rating and reviews are how you probably make many of your purchase decisions. This can be for purchasing white goods, clothing, a holiday, or even choosing a real estate agent. Continue reading Can You Trust Online Ratings and Reviews?

Posted on by — 1 Comment

Cash Flow Reporting in Xero

Show me the money!

learn cashflow reporting in xero online training course videos
Creating a cash flow report in Xero will tell you more about the financial state of your business than profit and loss statements.

IN OUR BRAND NEW Cash Flow, Budgets and ROI Xero Training Course, you’ll learn how to generate a cash flow report for your business.

Cash flow reports show the money going in and out of the business, so they’re better indicators of a business’s overall financial health than a Profit and Loss statement (P&L).

A cash flow report enables you to make forecasts and budgets for your business based on previous trends — recurring expenses, average time to get paid, seasonal quiet periods, and so forth.

The 3 cash flow categories

Cash flow reports are typically broken up into three categories:

  1. Operating activities: cash flowing in and out of the business from revenue-generating activities
  2. Investing activities: cash flowing in and out of the business from the acquisition and sale of long-term assets
  3. Financing activities: cash flowing in and out of the business from borrowings and changes in equity.

Items in a cash flow report

In our Cash Flow, Budgets and ROI Xero Training Course, you’ll learn how to generate a cash flow report in Xero. That report will show every transaction that’s run in and out of your business, divided among one of the three categories.

In the operating activities category, you’ll typically find things like costs associated with any training courses or seminars, advertising and marketing expenses, income or commissions from your business, subscriptions to any magazines or periodicals, etc.

Under the investing activities category, you’ll find the cost of purchasing office or warehouse space and the capitalised borrowing cost, for example.

The financing activities category will show the loan you’ve taken out to purchase your business’s office or warehouse space.

You’ll learn how to generate and work with cash flow reports in our new Cash Flow Reporting, Budgets and ROI Training Course. ENROL now or read more about the benefits of cash flow reporting to your business. Are you a sole trader or contractor needing to record your ongoing expenses? We cover that too!

cashflow reports in xero and excel

Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. Or learn more about our entire suite of online software training packages and social media training packages.

Posted on by — 2 Comments

Cash Flow Forecasting for Sole Traders and Contractors

Great expense apps if you’re self employed

expense apps for self employed people
Are you busy and self-employed but can’t afford the higher price tag of some expense tracking apps? Don’t worry, there are cheaper options available.

AS WE’VE WRITTEN PREVIOUSLY, cash flow is one of the most accurate instruments for predicting your business’s financial health. It’s more accurate than profit and loss statements, which don’t take into account any cash outlays, and so don’t show a true picture of your business’s finances.

We have also checked out some of the latest cash flow forecasting apps that integrate with Xero and other accounting packages. These can be excellent tools for businesses that employ staff or are expanding rapidly, but there are still many business owners that don’t fit into that category, and although keeping an eye on their cash flow and forecasting trends remains critical to their financial health, they can’t justify the high price tag of an app like Spotlight or Float.

Expense and budgeting apps

What’s a cash flow app, if not a program that tracks your expenses and income and then tells you how much money you have left in the bank? That’s what FUTRLI and Spotlight, the apps we reviewed recently would do, and then also let you do other things, like create scenarios to determine the particular outcome of a business decision.

But there are other expense apps that sole traders and contractors can use for cash flow forecasting:

Pocketbook

Pocketbook, the Australian personal finances app recently acquired by ASX-listed ZipMoney, is free to use, although a recent deal with 1300HomeLoans means it may analyse your spending data to make commercial suggestions around your personal finances. (For the record, I have been testing it for months and hasn’t been subject to any such suggestions.)

Pocketbook lets you connect your bank account to the app so it can import your income and transaction data. Once you get some initial housekeeping — categorising your expenses and income — out of the way, you can then set up a safety spend limit based on Pocketbook’s analysis of your spending vs. income.

Pocketbook also learns from your transaction history, meaning it can predict upcoming income and bills. It’s very nifty for contractors or freelancers who have more than one income source that doesn’t always run through your accounting software — if you’re working on your TFN and ABN, for instance.

TrackMySpend

TrackMySpend expense apps for Xero online training courseThis free app, by ASIC MoneySmart, lets you connect your bank account to the app, categorise your expenses, nominate a spending limit, and create expense reminders that can be sent to as text messages ahead of their due date.

Like Pocketbook (but without the commercial overtones), TrackMySpend will also learn from previous trends in your income and expense data to predict future income and expenses. Best of all, TrackMySpend can be exported as an Excel file or connected to your accounting software. The iOS app is a bit out of date, though, so it won’t work on more recent Apple devices.

ATO

ato_mobile_app for Xero online training course videosIf you didn’t know it already, the Australian Tax Office has its own mobile app. It allows you to access the ATO’s online services, lodge and track your tax return (yes, right from your mobile phone), work out key tax dates and access tools and calculators.

Its most handy functions: being able to enter your expenses (including a photo of receipts and bills), track mileage, and record your income. It’s not automated, but it does propagate that info directly into your tax return, so you don’t have to do it later. It also accurately calculates your tax liabilities.

The ATO app’s best function, however, is its “business performance calculator”, which, using the data you input, will give you an indication of your business’s ability to pay its debts, as well as a comparison of its performance based on the ATO’s “small business benchmarks” data. Over time, it’ll also show whether your business has improved or declined since you last used the tool.

Understanding your business’s cash flow is critical to its ongoing financial health, and to your ability to make sound business decisions. Use one of these tools in conjunction with your accounting software to ensure your business is running on all cylinders.

***

Our Xero training courses, which provide training in EVERY LEVEL for ONE LOW COST, will show you how to run financial reports, including cash flow statements that you can use to create forecasts in Excel. Visit our website for more information about our online training courses.

Social Media and Digital Marketing online training course_comp

Are you in business as a bookkeeper, tradesperson, retailer, trainer or real estate agent and want to stand out from the crowd? We can teach you the online marketing techniques to help you do just this! Check out what’s included in our comprehensive Social Media and Digital Marketing online training courses.

 

 

nnn